TW201116095A - Methods and apparatus for obtaining contextually relevant content - Google Patents

Abstract

A method of obtaining contextually relevant content by a wireless communications device is provided. The method may comprise obtaining, by a wireless communications device (WCD), a destination device identifying item, transmitting the destination device identifying item to a contextual content server, wherein the contextual content server determines one or more contextually relevant content items by processing the received destination device identifying item and a WCD location value, and receiving, from the contextual content server, at least one of the one or more contextually relevant content items.

Description

201116095 VI. INSTRUCTIONS: According to the priority claim of the Patent Law, this patent application claims the priority of the provisional* application filed on December 11, 2008 Ν〇·61/121,861, which has been transferred to its transferee' Person, and hereby incorporated by reference. [Technical Field] The disclosed solution relates to background environment communication (c〇ntextual c〇mmunicati〇ns) between a content provider and a wireless communication device via a network. [Prior Art] Advances in technology have led to the emergence of smaller and more powerful personal computing devices. For example, various portable personal computing devices (including wireless computing devices), such as portable radiotelephones, personal digital assistants (PDAs), and paging devices, are currently in existence, each of which is small, lightweight, and easy to carry. More specifically, for example, a portable radiotelephone also includes a nested telephone that transmits voice and data packets over a wireless network. In addition, many of these cellular phones being manufactured have a significant increase in computing power: therefore, they are becoming comparable to small personal computers and handheld PDAs. However, unlike the current small personal Lecong s, the content providers of these devices are limited in providing content of interest. ^^ ^ ^ For example, the screen size 'the size of the available memory 4, the ability to enter and turn out, and the size of the processing power may be limited in terms of content approval and h °, providing content of interest. 〖s} 5 201116095 Kind of equipment. Currently, users have limited options in obtaining content for institutions and/or entities, for example by dialing a phone number. Accordingly, there is a need for improved apparatus and methods for providing context related content to a wireless communication device (WCD). SUMMARY OF THE INVENTION A brief summary of one or more aspects is set forth below to provide a basic understanding of these aspects. This summary is not an extensive overview of the various aspects of the invention, and is not intended to identify key or critical elements of the various embodiments. Its sole purpose is to present some concepts of one or more aspects in the <RTIgt; Various schemes are described in connection with obtaining contextually relevant content by a wireless communication device in accordance with one or more aspects and their corresponding disclosures. According to one aspect, a method of obtaining content related to a context environment by a wireless communication device is provided. The method can include: obtaining a destination device identification item by a wireless communication device (WCD). Moreover, the method can also include transmitting the destination device identification item to a background environment content server, wherein the background environment content server determines one or more contexts by processing the received destination device identification item Environmental related content projects. Additionally, the method can also include receiving, by the background environment content server, at least one of the one or more context related content items. Another solution of 201116095 relates to at least one processor for obtaining context related content by a wireless communication device. The at least one processor can include a first module for obtaining a destination device identification item by a wireless communication device (WCD). In addition, the at least one processor may further include a second module, configured to transmit the destination device identification item to the background environment content server, wherein the background environment content server processes the received destination device identifier by processing The project determines one or more contextual contextual content items. Additionally, the at least one processor can further include a third module for receiving at least one of the one or more context related content items from the contextual environment server. Yet another aspect relates to a computer program product including computer readable media. The computer readable medium can include a first set of codes for causing the computer to obtain a destination device identification item via a wireless communication device (WCD). In addition, the computer readable medium may further include a second set of codes for causing the computer to transmit the destination device identification item to the background environment content server, wherein the background environment content server receives the received by the processing The destination device identifies the item to determine - or multiple context related content items. In addition, the computer readable medium can also include a third set of generations 35 for causing the computer to receive at least one of the one or more context related content items from the contextual content server. S] The re-scheme involves a device. The apparatus can include means for obtaining a destination device identification item by a wireless communication device (WCD). In addition, the apparatus may further comprise means for transmitting the destination device identification item to the background environment content ship, wherein the background environment content server is determined by [7 201116095 processing the received destination device identification item One or more background context related content items. Additionally, the apparatus can also include means for receiving at least one of the one or more context related content items from the contextual content server. Still another aspect relates to a wireless communication device (WCD). The WCD can include a communication module operable to: obtain a destination device identification item by a wireless communication device (wcd); and transmit the destination device identification item to an account environment server, wherein the background environment content Determining, by the server, the one or more context-related intra-valley items by processing the received destination device identification item; and receiving at least one of the one or more background environment-related content items from the background environment content server One. In addition, various aspects are described in connection with providing contextual context related content to a wireless communication device (WCD) in accordance with one or more aspects and their corresponding disclosure. According to one aspect, a method for providing background environment related content to a WCD is provided. The method can include the background environment content server receiving the destination device identification item from the WCD. Additionally, the method can include determining one or more context related content items by processing the received destination device identification item. In addition, the Xiao method may also include:

Or at least one of the background environment related content items is transmitted to the WCD. Another aspect relates to at least one processor for providing background environment related content to a wireless communication device (WCD). The at least one processor can include a first module for receiving a destination device identification item from the WCD by the contextual content server. Additionally, the at least one processor can further include a second phantom 8 201116095 module </ RTI> for determining one or more context related content items by processing the received destination device identification item. Additionally, the at least one processor can further include a third module for transmitting at least one of the one or more context related content items to the WCD. Yet another aspect relates to a computer program product comprising computer readable media. The computer readable medium can include a first set of codes for causing the computer to receive the destination device identification item from the WCD by the contextual content server. Further, the computer readable medium can also include a second set of codes for causing the computer to determine or otherwise contextually related content items by processing the received destination device identification items. Additionally, the computer readable medium can further include a third set of codes for causing the computer to transmit at least one of the one or more background environment related content items to the WCD. Still another aspect relates to a device "The device can include means for receiving a destination device identification item from a WCD by a contextual content server. Additionally, the apparatus can further include means for determining one or more context related content items by processing the received destination device identification item. Additionally, the apparatus can further include the one or more backgrounds At least one of the environment related content items is transmitted to the widget of the WCD. Yet another aspect relates to a device. The apparatus can include a communication module operable to receive a destination device identification item from the WCD by the contextual content server. Additionally, the apparatus can further include a contextual content module operable to be received by the processing The destination device identification item to determine one or more context related content items. Additionally, the communication module of the apparatus is further operative to transmit at least one of the one or more context related content items to the WCD. In order to achieve the foregoing and related ends, the <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; The following description and drawings detail some of the illustrative features of the - or multiple aspects. However, these features are merely indicative of a few of the various ways in which the principles of the various embodiments can be employed, and the description is intended to include all such aspects and equivalents thereof. [Embodiment] Various aspects will now be described with reference to the drawings. In the following description, numerous specific details are set forth for the purpose of illustration However, it will be apparent that these aspects can be practiced without these specific details. Background context related content can be communicated to the wireless device by interacting with the contextual content server via the network. In particular, the present invention enables a wireless device to obtain background environment related content items in response to attempting to communicate with another device, such as when a communication request is made to another device, or when a communication request is received from another device. In addition, the contextual content server can store and/or track communication between devices and use the information to focus on the relevance of the transmitted content item to the device and/or to provide aggregated user profile information (proHle information). Content and/or service provider for further analysis. Referring to Figure 1, a block 10 201116095 diagram of a communication network 100 in accordance with an aspect is illustrated. The communication network 1 may include one or more communication devices 11, 22 connected to a communication network i2 (e.g., a cdma network, a GPRS network, a UMTS network, and other types of communication networks). The communication network 1 can also include a plurality of servers 13〇, 14〇, 15〇, ι6〇, 17〇, 180^ connected to the communication network 120. In one solution, the plurality of servers include: background environment content The server 130, the content server 14A, the mobile service provider server 〇5〇, the advertisement server 160, the location server 17〇, and the recommendation server 18〇. In one aspect, the contextual content server 13 may obtain one or more of the following: background context content 142 from the content server 140, mobile service provider content 152 from the mobile service provider server 150, from The advertiser content of the advertisement server 160 [62, the location content I72 from the location server 17〇, and the recommended content 18〇 from the recommendation server lso. In one aspect, the communication device 110 can also include a user interface 112, a contextual content module 114', and optionally a location module 118. In one aspect, the contextual content module 114 can also include a storage module 116 for facilitating further analysis, such as user device information analysis, destination device information analysis, and the like. In one aspect, the contextual content server 130 can also include a data storage device 132 for storing from a plurality of devices (eg, devices 110, 122) and/or servers (eg, content server 140, mobile service provisioning) The user information received by the merchant server 15〇, the advertisement server ι6〇, the location server 170, and the recommendation server 18〇). In this scenario, the context environment content server 130 can bias the transmission of particular content items by analyzing the information stored in the data storage device 132. For example, the background environment content server 130 may terminate the distribution of the content item from the device ιι〇 indicating that the previously provided background environment content item is not correctly executed [11 201116095], and may alert the content provider 140. In another example, the contextual content server 130 can determine that a user dialing a particular number also frequently views content associated with a particular product by a plurality of user actions stored in the aggregate data storage device 132. In this exemplary case, contextual related content items associated with a particular product may be provided to device 110 when dialing a particular number. In one aspect, content server 140 may also include background environment content item 142. These content items may include: coupons, advertisements, announcements, etc. associated with products, services, individuals, groups, locations, and the like. For example, content server 140 can provide contextual contextual content items 142 associated with a particular category of businesses. In this scenario, the user can obtain a destination device identification item by, for example, dialing a number, receiving a call from a number, generating and/or receiving an audio-based message, generating and/or receiving a text-based message. . Such audio-based messages may include, but are not limited to, emails, music files, and the like. Such text-based messages may include, but are not limited to, a Short Message Service (SMS) message, an Enhanced Messaging Service Message (EMS) message, a Multimedia Message Service (MMS) message. In one example, the bypass environment content server 13 may associate the dialed number and/or the master dial number with the florist, and may be the called florist and/or other florist in the area. Provide content items. In another example, the context environment content server 130 may parse the received SMS text to obtain tags, keywords, temporary tags, etc., and may associate the parsed information with - or multiple contexts. The content item [S] 12 201116095 is associated. For example, a user can send an SMS message that includes a reference to a particular book. In this example, the contextual environment content server can parse the message 'and provide a list of tables that are related to the background environment-related content: a bookstore located near the user, a coupon for the particular book, the same author - other books, reviews of that particular book, etc. In yet another example, the contextual content server 130 can analyze the content of the audio file to obtain tags, keywords, etc., and can associate the analyzed information with one or more context related content items. For example, if the user receives a voicemail in which the name of an entertainer is mentioned, the background environment content server 130 can analyze the message and provide the next location of the entertainer at the communication device 11 The location, date, and availability of tickets during the scheduled distance. In one aspect, the mobile service provider server 15A can also include an action service provider content item 152. These content items may include: offers I, advertisements, announcements, etc. associated with products, services, individuals, groups, locations, and the like. For example, if the number is dialed multiple times and/or the call is received from a specific number, the contextual content (4) device 13G can provide a service plan option from the mobile service provider to better serve the user's calling habits. . In another example, if the user dials the doctor multiple times and the mobile service provider has an action application for "health", the mobile service provider can provide these applications to the particular user more often. In operation, 'the user uses the user interface ιΐ2 to access the destination identifier associated with the other device and or entity (eg, a phone number, for example, the user can enter the destination identifier into the device 13 201116095) In another example, the user may view the destination identifier using the user interface 设备2 of the device 110 when receiving a voice call from another device. In yet another example, the user may use the user interface 112 of the device 110. To view the destination identifier stored in the communication book associated with device 110. Thereafter, destination identification information and device information can be transmitted to background environment content server 130. In one aspect, device information can include location The location value determined by the module 118. In another solution, the device information may include: manufacturing and model information of the device no, screen size, storage space available for the storage module 116, user profile information, etc. Once the destination is received The ground device identification information, the background environment content server 130 can handle the connection of the device 11〇 with the destination device 122. The background environment content server 13 can analyze the received destination device information and the information of the device 110 and other information, and determine the relevant background environment content items to be transmitted to the device 110. In this scheme, the destination can be targeted. The device 112, the user device 11, the content provider 140, the mobile service provider 150, etc. analyze the relevance. Thereafter, the contextual content server 130 can transmit the relevant background environment content item to the device 110. In one aspect, Transmission may occur prior to connection with destination device i22, during communication with destination device 122, and/or after termination of communication with destination device 122. This may be in response to attempting to communicate with destination device 122. A background environment related content item is provided to the device 11. Circle 2 illustrates various methods in accordance with the claimed subject matter. Although for the purpose of simplifying the description 'the methods are shown and described as a series of operations', it should be understood and Aware that the claimed subject matter is not subject to the restrictions of these operations [s] 14 201116095 Some operations may be performed in a different order and/or concurrently with other operations shown and described herein. For example, as will be understood and appreciated by those skilled in the art, the method may alternatively be represented as one such as in a state diagram. A series of interrelated states or events. In addition, methods that implement the claimed subject matter may not require all of the illustrated operations. In addition, it should be appreciated that the following and the full disclosure of this specification can be stored. In-process, in order to facilitate the transport and transfer of these methods to a mine computer. The term "article of manufacture" as used herein is intended to encompass a computer program that can be accessed from any computer, device, or media. 2, at reference numeral 202, an identification item of the destination device can be obtained. In the case t, obtaining the destination device identification item may further include: receiving from the user interface associated with the WCD, receiving the user from the communication device associated with the WCD, and receiving the value from the plurality of mobile service providers. Enter the phone number, the incoming phone number, the value entered by the user, the connection' and so on. The destination device identification item can be used for the short message in the destination device identification item of the incoming call from the other party. Identifying the device At reference numeral 204, the telephone number can be used with the destination device. The label 206 can be used. In another aspect, the connection can be established at the same time. Establish connections in and/or entities. In one scenario, the connection is established prior to the operation described in 214. Ir *ι •y x performing the operations described in reference numerals 206 to 214

In the scheme, the connection can be established after the operations described in the numerals 2〇6 to 214. In the re-scheme, the timing of the connection to the described device can be determined by the network used to facilitate the communication. H CDMA 15 201116095 The network currently does not allow simultaneous voice and data communication. In contrast, the umts network provides simultaneous communication of voice and data, so content items can be provided during a voice conversation. At reference numeral 206, the destination device identification item is transmitted to the background environment • server. In one aspect, the contextual content server can receive additional information, such as a name corresponding to the destination device identification item stored in the address book, an address corresponding to the destination device identification item, and a possible presence in the communication book. Relevant user profile information and/or any other information.

At reference numeral 208, it is determined whether any context related content items are available. In one scenario, the 'background environment content server can determine the relevance of the context-related content items for: WCD location values, locations associated with destination device identification items, stores associated with destination device identification items. Or store category, information obtained from the ad server 'information obtained from the recommendation server, information obtained from the location server, information obtained from the mobile service provider associated with the WCD, and the like. In this scenario, context-related content items determined for WCD location values may include: weather information, local news feeds, local events, local time, country-specific exchange rates, country-specific stock market index triggers, and users of WCDs One or more associated social networking website feeds, one or more points of interest located within a predetermined distance of the WCD location value associated with the store category of the destination device identification item, map information, the one or more points of interest Map information for at least one of, one or more recommendations for other stores, coupons, or directions to locations associated with destination device identification items, and the like. Further, in this scheme, the background environment related content items determined for the location associated with the destination device identification item may include: weather information, local news feed, store name, store address, store category, One or more points of interest located within a predetermined distance associated with the store category, map information, map information of at least one of one or more points of interest associated with the store category, one associated with the merchant-store category Or a plurality of stores, a recommendation for one or more stores associated with the store category, a direction to at least one of the plurality of stores associated with the store category, or a value from the WCD location value to the destination device identification item The direction of the associated location 'and so on. In addition, in this solution, the context-related content item determined for the mobile service provider's advertisement server, location server, etc. associated with the WCD may include: one or more advertisements associated with the mobile service provider, One or more advertisements from one or one of the valley providers associated with the mobile service provider, one or more advertisements associated with the store category of the destination device identification item, and users associated with the user associated with the WCD One or more ads associated with the profile, and so on. If it is determined at reference numeral 208 that no background environment related content item is available ' then the program can be stopped at reference numeral 210. Conversely, if it is determined at the label 2〇8 that one or more context related content items are available, then at least one of the one or more context related content items is transmitted to the destination device from the label 212 The device that identifies the item. Further, at reference numeral 214, the device receives one or more contextual related content items of the transmitted wheel. In one aspect, the receiving step can include receiving during one or more operational time intervals 'the operational time interval is, for example, a time interval prior to initiating a communication connection with the destination device identification item, at completion and destination The interval between the time of the communication connection of the device identification item 17 201116095, the time interval during which the communication connection is established, or the time interval after the communication connection is terminated. Referring to Figure 3A, the operation of the subject matter illustrated in Figure i for establishing a call with a destination device is illustrated in the form of a message sequence diagram. In general, communication device 302 can attempt to interact with destination device 31A. Using the content provided by one or more source content servers 306, this interaction can be augmented by the background ring 3004. At sequence step 312, the identification information of the destination device 31A is transmitted from the user device 302 to the destination device 3 10 to establish a communication path. In one scenario, the destination device identification information may include: a phone number, a ιρ address, a MAC address, a URL, an email address, a short message service (sms) data packet, and an enhanced messaging service (EMS) data packet. , multimedia message service (MMS) data packets, etc. In this scenario, the telephone number can be associated with various communication protocols&apos; such as VoIP communications, pstn communications, and the like. In another aspect, the user equipment 302 can obtain the identification information of the destination device 310 by receiving the telephone number input by the user from the user interface associated with the WCD, and receiving the user from the address book associated with the WCD. Enter the phone number, receive values from user input from values provided by multiple mobile service providers, and so on. At sequence step 314, the identification information of the destination device 310 is also transmitted from the user device 302 to the context environment content server 304. At sequence step 316, the context environment content service processes the information received from the user device 302. In one aspect, the information can include the location value of the user equipment 302. In this scheme, the location value may correspond to a physical location of the device based on: GPS acquired data, extracted from the location code of the [s 18 201116095 device phone number, and the region code of the destination device identification item Extract location, etc. In another aspect, the device information may also include: device 302 manufacturing and model information, screen size 'available storage space', user profile information, and the like. In yet another aspect, the processing further includes selecting to less than one context related content item for transmission to the user device 302. In one aspect, the contextual content server 304 can determine the relevance of the contextual content item for: the location value of the WCI, the destination device identification information, obtained from the mobile service provider associated with the WCD Information, etc. At sequence step 3 18, the contextual content server 〇4 may provide information such as user profile information to one or more source content servers 306. In one aspect, the contextual content server 〇4 aggregates user profile information from a plurality of users, and/or within a set period of time prior to transmitting the information to the one or more source content servers 〇6. For example, the contextual content server 304 can provide a subscription to the user-specific dialing mode for the particular organization at the sequence step 320, and the at least one source content server 〇6 can process the receipt from the background environment content server 304. Information. In one aspect, the source content server may include: a content server 140, an action service provider server 150, an advertisement server 16A, a location server 17A, and a recommendation server 180. Additionally, the process can include selecting which content item to provide and/or which content items (eg, advertisements, coupons, recommendations, local news, weather, time, directions to the destination device store or related store, etc.) to transmit to User equipment. At sequence step 322, the context related content item is transmitted to the content server 3〇4. In one aspect, this [19 201116095 transmission is provided in response to a user request, such as at sequence step 314. In another aspect, the transmission is provided in response to transmissions by the background environment content server (e.g., 'transmitting aggregated user information at predetermined time intervals'). In yet another aspect, the transmission occurs as a result of a triggering event, such as a user accessing a communication book, such that at least a portion of the content of the address book can be sent to the contextual content server 3〇4 The responsible, intra-zone server 304 can repeatedly access each received entry (eg, 'name, phone number in the address book'). In this scenario, in operation, the context server 306 may be from the source content server 306 (eg, the inner store 4 server 140, the mobile service provider server mo, the advertisement server 160, the location server) 17〇 and the recommendation server 18〇) collect information about the background environment, and can send the edited information back to the device 3〇2. In this way, the accessed content book can be updated with the received content information. At sequence step 324, the context environment content server 〇4 can also process the background environment content items received from the source content feeder 306. In one scenario, the content item can be stored at the contextual content server 3〇4 for subsequent transmission. In another aspect, the metrics of the content server 〇6 can be stored and/or analyzed to aid in billing, review, streamlining, etc. of the content server 〇6. At sequence step 326, the selected related context environment content item is transmitted to the user device 3〇2. For example, if the user is dialing a ticket hotline for a particular location, the content item associated with the show performed at that location can be transmitted to the user device 3〇2. At sequence step 328, the contextual content server 304 can communicate with the destination device 31 using the destination device identification information. In a [20 201116095 proposal, the background environment content item can be provided to the destination device 3 1〇. At sequence step 330, the destination device may decide whether to accept the communication request from the user device 302 and may establish a communication path at sequence step 332. - Referring to Figure 3B, the operation of the subject matter illustrated in Figure j for receiving a call from a destination device is illustrated in the form of a message sequence diagram. For the sake of clarity, the sequence steps performed in a substantially similar manner to that illustrated in Figure 3A are numbered corresponding to the numbers used in Figure 3A. At sequence step 34, the destination device 31 receives the identification information, which is transmitted from the destination device 31 to the user device 3〇2 to establish a communication path. Sequence steps 314 through 332 perform substantially similar operations to the sequence steps described with reference to Figure 3-8. Thereafter, at sequence step 336, the user may not decide whether to accept the communication request from the destination device 31 and may, at sequence step 332, establish a communication path. In one aspect, prior to the connection with the destination device 310 (eg, as illustrated in FIG. 3), during communication with the destination device 31, and/or after terminating communication with the device 31, The context related content item, such as transmitted to device 302 at sequence step 326, is transmitted to user device 302. In another aspect, the context-related content can be passed to device 302 by the network through which the communication is processed. For example, current CDMA networks are unable to communicate contextual content during active communication between devices 302 and 310. The exemplary screen shots of the reference, ', and FIG. 4' illustrate the communication system "21 201116095 system 400 when the device 41 is dialed and evolved over time 409 (as indicated by the left-to-right arrow). The communication device 41 has an interaction between the two applications. As illustrated, the communication device 410 can include an input mechanism 424 for generating input to the communication device 410, and an output mechanism 41 for generating information for consumption by the user of the communication device 41. For example, the input mechanism 424 can Includes mechanisms such as keys or keyboards, moon mice, touch screen displays, microphones, and more. Further, for example, the output mechanism 411 may include a display 412, an audio speaker, a tactile feedback mechanism, a personal area network (pAN) transceiver, and the like. In this exemplary scenario, the &apos;output mechanism 411 can display an incoming telephone number from an incoming call&apos; or call up a directory application on the device 41 that already includes the telephone number. In the illustrated arrangement, the output mechanism 4 can include a display 412 for presenting media content in an image or video format, and/or an audio speaker for presenting media content in an audio format. In one scenario, the user can interact with the selected application (e.g., destination device identification application 414) while the background environment content application 422 can run in the background. In another scenario, the contextual content application - a call, event, etc. that can log into (incoming/outgoing) the operating system of the device, and can be invoked when any logged event occurs. Moreover, in the illustrated scenario, communication device 41G presents to the user a display 412 that includes options for a plurality of additional content items (e.g., map/direction 416, coupon 418, advertisement 42, etc.). In the illustrated solution, at the first time interval, the destination device identification module (eg, destination device phone number, SMS service user input) 414 can run in the foreground while the context environment content module can The background of the communication device 410 runs. In one aspect, during the time interval 22 201116095, the background environment related content can be displayed by the display 412. For example, the user can run an application such as Internet Pan. In this exemplary scenario, when the user provides a connection, /, a selection associated with the number displayed by the web browser, the context may be provided in relation to the background environment associated with the selection of the disk. In addition, in the illustrated scheme, at the time interval, the user can select the identifier 'for example, the name stored by the user for the telephone number, the address stored by the user for the telephone number, and the like. In one solution, the connection to the destination device can be transmitted to the background environment content server using the applicable information of the destination device and the private information of the device 410 after the applicable protocol used by the wireless network. To help provide background environment related content to device 41 0 . At time interval 403, each of the feeders in the background environment can provide background context related content items 428 while the connection 426 to the destination device is being processed. At time interval 405, a connection to the destination device can be established. During this time interval, the background environment content server can provide provider context related content items 428 in a solution 'while establishing connection 43 0 '. Still further, at time interval 407, after the communication 430 with the destination device has been terminated, the contextual content server can provide background context related content item 428. It should also be noted that background context related content may be provided at various stages (e.g., prior to dialing 401, while dialing 403 is being connected, while dialing 405 is already connected, after dialing 407 is finished) Users, and at each stage are different (for example, content may be different at these different stages or any other stage). Referring to Figure 5, an exemplary screen shot illustrates the communication device 51 in the communication system 500 when the device 510 receives the call [s 23 201116095 and evolves over time 509 (as indicated by the left-to-right arrow). The interaction between the two apps. As illustrated, the communication device 51A may include an input mechanism 524 for generating an input to the communication device 51A, and an output mechanism 511 for generating information for consumption by the user of the communication device 51A. For example, input mechanism 524 can include mechanisms such as a key or keyboard, a mouse, a touch screen display, a microphone, and the like. Further, for example, the output mechanism 511 can include a display 512, an audio speaker, a tactile feedback mechanism, a personal area network (pAN) transceiver, and the like. In this example, the &apos;output mechanism 511 can display the incoming phone number from the incoming call, or the device 51G can be used to call up the address book application that already includes the phone number. In the illustrated arrangement, the output mechanism 5 can include a display $12 for presenting media content in an image or video format, and/or an audio speaker for presenting media content in an audio format. In one scenario, the user can interact with the selected application (e.g., destination device identification application 514) in the foreground, while the environment application (2) can be run in the background. In another scenario, the context environment content application 522 can log in (incoming/outgoing) calls, events, etc. to the device's operating system and can be invoked when any logged event occurs. Further, in the illustrated scenario, the communication device 51() presents the user with a display 512 containing options for a plurality of additional content items (e.g., 'map/direction 516, coupon 518, advertisement 52, etc.). In the illustrated scenario, at the first pull time interval 501, the processing phase 526 of the incoming call can occur. In the case of Wangwangshe, the background environment content server can be provided at the same time as the processing of the remote device τ of the user equipment 51 is being processed! 24 201116095 5〇3, in the user setting

Background environment related content item 528. At time interval, 5 10 has accepted the dial, and a connection is established. At the same time as setting 530, the content item 528 is closed. j Terminates with the destination device | to provide background context related content item 528. It should also be noted that context-related content may be provided to the user at various stages (eg, while dialing is entering 5〇, while dialing 503 is already connected, after dialing 5〇5), and It can be different at each stage (for example, the content can be different in these different stages or any other stage). In one aspect, the availability of background context related content item 528 can be determined by the network used to facilitate communication. For example, CDMA networks currently do not allow simultaneous voice and data communications. In contrast, the UMTS network provides simultaneous communication of voice and material, so content items can be provided to the device during a voice conversation. Moreover, in one scenario, device operation may limit the availability of background environment content. For example, when a wireless device may be placed near the user's ear during a call, providing content during such communication may not be cost effective. In this exemplary scenario, device function information such as whether a hands-free phone option is being used or the like can help determine when to provide content items to the device. Additionally or alternatively, an output mechanism that draws the user's attention to the telephone screen, such as a beep or vibration, etc., may be employed. While still referring to FIG. 1, and now also to FIG. 6, an exemplary architecture of communication device 110 is illustrated. As shown in Figure 6, 'the wireless device 600 includes an rt 25 201116095 receiver 602 that receives, for example, a signal from a receiving antenna (not shown), performing typical operations (e.g., filtering) on the received signal. , amplification, down conversion, etc.), and digitize the conditioned signal to obtain • Sampling. Receiver 6〇2 may include a demodulator 604 that demodulates the received symbols and provides them to processor 6〇6 for channel estimation. Processor 606 may be a processor dedicated to analyzing information received by receiver 〇2 and/or generating information for transmission by transmitter 620, may be a processor that controls one or more components of mobile device 600, and/or Or it may be a processor that analyzes the information received by the receiver 602, generates information for transmission by the transmitter 62, and controls the component or components of the mobile device 600. In addition, processor 606 can process and/or generate messages using any one or more of a variety of available settings. For example, these agreements may include Hypertext Transfer Protocol (HTTP) 'Internet Protocol (Ip), Socket Agreement Short Message Service (SMS) protocol, and any wired and/or wireless network protocols (eg, base; Worker Access (CDMA) Agreement and Global System for Mobile Communications (GSM) Agreement). The mobile device 600 can also include a memory device 〇8, which operates (4) to process the H6G6' and can store data to be transmitted, received data, information related to available channels, and signals analyzed. And/or interfere with associated data, resources associated with assigned channels, power, rate, etc., and any other suitable information used to estimate the channel and communicate via that channel. The memory 608 may include one or more background environments within a valley item 610, such as but not limited to: advertisements, coupon weather information, recommendations to related stores (eg, if the user is going to a Possa store) When you call, you can [s 26 201116095 to provide information on nearby movie rental stores), local news feeds about destinations, local time of destinations, social networking sites, points of interest near WCD, map information, and destinations Map information of at least one point of interest within a predetermined distance of the WCD location value associated with the store category of the device, direction of the location to the location associated with the destination device identification item, travel information of the destination, dialing city from the user An advertisement for a flight to a destination city corresponding to a telephone number, and the like. In one aspect, the memory 6〇8 can also include a communication pad 612. In this scenario, the communication book 612 can include multiple phone numbers, and the background environment content item 61 can be each entry in the communication book. In another scenario, some background environment content items 61 are for the communication pad 612. Multiple phone numbers stored in can be shared. Memory 〇8 can also store protocols and/or algorithms associated with estimating and/or utilizing channels (e.g., based on performance based on capacity, etc.). It will be appreciated that the data storage device (e.g., memory 60S) described herein can be any of volatile memory or non-volatile memory, or can include both volatile and non-volatile memory. Non-volatile memory may include read only memory (ROM), programmable ROM (PROM), electronically programmable R〇M (EpR〇M), electronic erasable PROM (EEPROM) by way of illustration and not limitation. ) or flash memory. Volatile memory can include random access memory (RAM) used as external cache memory. By way of illustration and not limitation, ram can be obtained in many forms, such as synchronous RAM (SRAM), dynamic ram (dram), synchronous DRAM (with AM), double data rate with Zhao (3) (10) SDRAM), enhanced SDRAM. (ESDRAM), Synchronous Bond (10) Trend I ^ 27 201116095 (SLDRAM) and Direct Rainbus RAM (DRRAM). The memory 608 of the subject system and method may include, without being limited to, these and any other suitable types of memory. The mobile device 600 can also include a contextual environment content module 630 for facilitating obtaining contextual contextual content items for the device 600. Background Environment The content module 630 can also include a location module 634 for assisting in determining the current location of the device 600, and a phone number module 632 for identifying the destination device of interest. In one scenario, the 'phone number module 632 can include the phone number, IP address, MAC address, URL, email address, SMS service packet (SMS) data packet, enhanced messaging service (EMs) of the destination device. Data packet, multimedia message service (MMS) data packet, etc. Background Environment The content module 63 0 can also provide information of the destination device and information of the device 6 to the contextual content server for subsequent receipt of background context related content items displayed on the device 6〇〇. In one aspect, the information of the destination device can also be calculated by the contextual content server (e.g., 13〇). Additionally, the mobile device 600 can include a user interface 640. The user interface 640 can include an input mechanism 642, for generating input to the communication device 6 and an output mechanism 642 for generating information for consumption by the user of the communication device 6. For example, input mechanism 642 can include mechanisms such as a key or keyboard, a mouse, a touch screen display, a microphone, and the like. In addition, for example, output mechanism 644 can include a display, an audio speaker, a tactile feedback mechanism, a personal area network (PAN) transceiver, and the like. In the illustrated scenario, output mechanism 644 can include a display for presenting media content in an image or video format, or an audio speaker for presenting media content in an audio format. Refer to 郾 28 201116095 4 and 5 for a more in-depth illustration and illustration of a connection between the communication device and the destination device and an example glory of the background environment related content project. Referring to Figure 7, a detailed block diagram of a background environment content system 7 such as background environment content server 130 illustrated in Figure i is illustrated. The background environment content system 700 can include any of a type of hardware, a server personal computer, a small computer, a large computer, or any one of a dedicated or general purpose computing device. Moreover, the modules and applications described herein as operating on the background environment content system 700 or executed by the background environment content system 7 can be integrated on a single network device as shown in FIG. Executing, or alternatively, in other schemes, separate servers, databases or computer devices may work together to provide information in a usable format to the participants, and/or in the communication device 11 and by the context A separate control layer is provided in the data stream between the module and the application executed by the content system 700. The background environment content system 700 includes a computer platform 702 that can transmit and receive data over wired and wireless networks and can execute routines and applications. The computer platform 7〇2 may include a memory 〇4, and the memory 704 may include volatile and non-volatile memory, such as read-only and/or random access memory (ROM and RAM), epr〇m, EEPROM. , flash memory card, or any memory shared by multiple computer platforms. Additionally, memory 4 may include one or more flash memory units, or may be any first or second level storage device, such as magnetic media, optical media, magnetic tape, or a floppy or hard disk. In addition, the computer platform 7() 2 further includes a processor, and the processor 730 may be a dedicated integrated circuit ("Asic"), or other crystal [29 201116095 chipset, logic circuit or other data processing device. Processor 730 can include various processing subsystems 732 implemented in hardware, firmware, software, and combinations thereof that enable network devices to operate over a wired or wireless network. The computer platform 702 also includes a communication module 750 implemented in hardware, firmware, software, and combinations thereof that enables communication between various elements of the background environment content system 7' and in the background environment content system 700, Communication between devices 110, 122 and servers 140, 150, 160, 170, 180 is performed. The communication module 750 can include hardware, firmware, software, and/or combinations thereof necessary to establish a wireless communication connection. In accordance with the described approach, communication module 750 can include hardware, firmware, and/or software needed to provide background environment related content to wireless communication device 110. The computer platform 702 also includes a metrics module 740 implemented in hardware, firmware, software, and combinations thereof that enables processing of information received from the device 11 and correspondingly capable of processing information transmitted from the device 110. In one aspect, the contextual content system 700 can analyze the data received by the metrics module 74 to modify the relevance of the decision to provide background environment related content items to the device no. For example, if the metric module 74 receives information from the device ιι〇 indicating that the previously provided background environment content item was not correctly executed, the metric module may abort the distribution of the content item and may alert the content provider 140. In another example, the 'metric mode state can be determined by aggregating more = user actions; users who dial a particular number t' often also view content associated with a particular product. In this exemplary case, #access to a particular number (eg, by dialing a particular number, by receiving a call from the shirt number, by using a communication book associated with the device to access a particular number, etc.) 30 201116095 'The background environment related content item related to a specific product can be provided to the user. The memory 704 of the background environment content system 700 includes the background environment content module 710 'The background environment content module 71 is used for wireless or The wired network 120' provides background context related content from a content provider (e.g., content server 140 and mobile service provider server 150) to a wireless communication device (WCD) (e.g., device 110). The group 7丨〇 can include a source content provider content item 712. In one aspect, the source content provider content item 712 can include from a plurality of feeding devices (eg, an action service provider, a serving device 150, an advertising feeder) 160. The contents of the location server 17〇 and the recommendation server 180). In one aspect, the source content provider intranet item 712 may include: products, services , an individual, a group, a location, etc. associated coupons, advertisements, announcements, etc. For example, the contextual content module 710 can interface with an advertisement server that enables the advertisement server to enable the store to advertise according to the phone number ( For example, when dialing the number of the contender, the pizza company can place an advertisement for a $5 coupon.) In another example, the advertiser can place an advertisement based on the location to which the phone number is mapped (eg, if the phone number is mapped) In the doctor's office, the drug dealer can advertise their medical information to the user. In such an exemplary scenario, the advertiser can charge different fees depending on the area they cover (for example, the advertiser's choice is if In certain 6 square miles, there are dialings for them: they want to show their ads' and for 1G square miles, they may charge more.) In another scenario, the background environment content level 71 can be related to such as recommendations The recommendation server such as the server 180 performs the interface. In this scheme, it is recommended that the 丨31 201116095 server can identify the phase. Store, and the information can then be used to display advertisements, etc. by other servers such as ad servers (for example, when a user calls a pizza company to order a pizza, the recommendation server can recognize that the user may wish to Watching movies while eating Possa, and based on this information, the ad server can display ads from nearby DVD rental stores.) Background environment content module 710 can provide unicast delivery, broadcast delivery, multicast delivery, or any other Knowing or knowing in the future, a wireless delivery mechanism capable of delivering content such as content provider content item 712 and/or mobile service provider content item 714 over network 120. In one aspect, the context environment within valley module 710 It may be decided which of the content items 712, 714 is to be transmitted to the wireless device 11A. In one aspect, the metrics module 74 can provide a correlation indication to the contextual content module 71 to bias the selections toward specific content items 712, 714. In operation 'e.g., device 110 may attempt to connect with a destination device such as device 150. In one aspect, destination device information such as a telephone number and originating device information such as location values may be transmitted to the background environment content system 700. Thereafter, the contextual content server 700 can obtain background context related content "predetermined time during the connection process" by processing the information received at the background environment content system 700 and any stored information, for example as described above ( For example, a context related content item may be provided to the originating device prior to the connection, during the active connection, or after terminating the connection. In this way, the originating device can display content items that are related to the destination entity and/or similar entities. An exemplary [S } 32 201116095 system 800 for obtaining background context related content is illustrated with reference to FIG. 8 '. For example, system 800 can reside at least partially within a wireless device. According to another exemplary aspect, system 8A can be located at least partially within the access terminal. It should be appreciated that system 800 is represented as including functional blocks that may be functional blocks representing functionality implemented by a processor, software, or combination thereof (e.g., firmware). System 800 includes a logical grouping 802 of a plurality of components that can operate in conjunction. For example, the logical group 8〇2 may include a component for obtaining a destination device identification item by a wireless communication device (WCD). In one aspect, obtaining the destination device identification item may further include: receiving a phone number input by the user from a user interface associated with the WCD, receiving a phone number input by the user from a communication pad associated with the WCD, and receiving the user input Values from values provided by multiple mobile service providers, followed by destination device identification items from incoming calls, and so on. In another aspect, a WCD location value can be obtained to assist the contextual content server in determining one or more context related content items. In this aspect, the WCD location value can be obtained by receiving the WCD location value from a location sensor associated with the WCD and receiving the WCD location information from a user input 'from the WCD associated with the WCD The area code of the phone number receives the wcd location information, receives the WCD location information from the location server, and the like. Further, the logical grouping 802 can include means 806 for transmitting the destination device identification item to the background environment content server, wherein the background environment content feeder determines one or more by processing the received destination device identification item. Background environment related content items. Note that the background environment content server can receive additional information, for example, a name stored in the communication book corresponding to the destination device identification item, an address corresponding to the destination device identification item, [s] 33 201116095 User profile information And/or any other information that may be relevant in the address book. In this scenario, the contextual content server can then use this information to provide further processing results for the mobile device. In one aspect, the contextual content server can determine the relevance of the contextual contextual content item for: WCD location value, location associated with the destination device identification item, store associated with the destination device identification item Or store category, information obtained from the ad server, information obtained from the recommendation server, information obtained from the location server 'or information obtained from an action service provider associated with the WCD', and the like. In the solution A, the background environment related content items determined for the WCD location value may include: weather information, local news feed, local events, local time, country specific exchange rate, country specific stock market index triggering mechanism, and related to the WCD user. One or more social networking website feeds, one or more points of interest located within a predetermined distance of the WCD location value associated with the store category of the destination device identification item, map information, the one or more points of interest Map information for at least one of, one or more recommendations for other stores, coupons, or directions to locations associated with the destination device identification item, and the like. Further, in the solution, the background environment related content item determined for the location associated with the destination device identification item may include: weather information, local news feed store name, store address, store category, and the store category Associated map information of - or a plurality of points of interest, map information, at least one of - or a plurality of points of interest associated with the store category, associated with the store category - or more a store, a recommendation for - or a plurality of stores associated with the merchant, a direction of at least 34 201116095 of one or more stores associated with the store category, or a value from the WCD location to the destination The location of the location where the device identifies the item, and so on. In addition, in this solution, the background environment related content item for the mobile service provider, the advertisement server, the location server, and the like associated with the WCD may include one or more associated with the mobile service provider. An advertisement, one or more advertisements from one or more content providers associated with the mobile service provider, or a plurality of advertisements, associated with one or more advertisements associated with the store category of the destination device One or more advertisements associated with the user profile of the user of the WCD, and the like. Additionally, logical grouping 802 can include means 8 8 for receiving at least one of one or more context related content items from a contextual content server. In one aspect, the receiving step can include receiving during - or a plurality of operational time intervals associated with the clevis, wherein the one or more operational time intervals comprise at least one of the following: y. at initiation and The special time interval before the communication connection of the destination device identification item, the time interval of J before completing the communication connection with the destination device identification item, the time during which the communication is established after the communication connection is established, or The time interval after the communication connection is terminated. In this way, the Jingyi* brother content module can obtain the monthly scene%^ brother related content item from the server, and the m period Μ ΐ ΐ line device accesses at a certain point during communication with another device, remember... . Save the second system _ instructions that can include the functions of the memory link. It is not related to the components 804, 806, and 808. S is not outside the memory 810. &amp; is the geese. It is understood that the components 804, 806 &amp;&quot; &bb; but 疋 忆 should remember the inside of the body 81 。. - or a plurality of m may exist in the reference to Fig. 9, which illustrates a block diagram of an exemplary system 9A for providing background environment related content to a communication device (WCD). For example, system 900 can reside at least partially within a wireless device. According to another exemplary aspect, system 900 can reside at least partially within an access terminal. It should be appreciated that the system is shown to include functional blocks, which may be functional blocks that represent functions implemented by a processor, software, or combination thereof (e.g., firmware). System 900 includes a logical group 902 of components that can operate in conjunction. For example, logical grouping 902 can include means 9〇4 for receiving destination device identification items from a WCD by a contextual content server. Further, the logical grouping 902 can include one or more context-related content items for determining by receiving the received destination device identification item and other available information (eg, a name corresponding to the number, etc.) sent by the WCD. Component 906 ^ In one aspect, the contextual content server can determine the relevance of the context-related content item for: the wcd location value, the location associated with the destination device identification item, and the destination device identity The store associated with the project, the information obtained from the mobile service provider associated with the WCD, the advertising server associated with the point of interest (P〇I), the recommendation server, the information obtained by the content server, location information , an API for obtaining current weather and time for a specific location, an API for obtaining news and events for a specific location, and the like. In this aspect, the context-related content item determined for the WCD location value may include: weather information, a local news feed, at least one social networking site feed associated with the user of the WCD, a store category with the destination device identification item Corresponding one or more points of interest located within a predetermined distance of the WCD location value, map information, a predetermined distance within the predetermined distance of the WCD location value associated with the store category [36 201116095 or a plurality of points of interest Map information, directions to locations associated with destination device identification items, directions to other related stores, and more. Further, in the solution, the background environment related content item determined for the location associated with the destination device identification item may include: weather information, local news feed, store name associated with the destination device identification item, and purpose a store address associated with the device identification item, a store category associated with the destination device identification item, one or more points of interest within the predetermined distance associated with the store category, map information, associated with the store category Map information of one or more points of interest, directions from the WCD location value, and the like. In addition, in the solution, the context environment item determined by the mobile service provider associated with the WCD may include: - or multiple advertisements associated with the mobile service provider, from the service supply _ or a plurality of advertisements associated with the quotient-or plurality of content providers, associated with a store category of the destination device identification item - or a plurality of advertisements, associated with a user profile associated with the persuasive user - Or multiple advertisements, one or more advertisements received from the advertisement word processor, and the like. In addition, logical grouping 902 can include means 9 〇 8 for routing at least one of one or more background environment compliant items to the WCD. In one aspect of the scheme, the transmission step may include transmitting background environment related content items during one or more time intervals associated with the motion, wherein the one or the evening operation interval packets are each included &gt; One · The time interval between the start of the communication connection with the destination device identification project, the completion of the communication connection with the destination device identification item, the connection between the pin and the push, the time interval of the connection, the communication The time during which the connection is established and the communication is carried out.^

1 ^ or [S 37 201116095 time interval after the communication connection is terminated. In this way, the server can receive, store, analyze background content related content items, and provide background environment related content items to the WCD during the WCD's communication with another device. The system may include a memory 910 that holds instructions for performing functions associated with the components 9〇4, 906, and 91〇. Although shown as being external to the memory 910, it should be understood that two or more of the members 9〇4, 9〇6, and 9〇8 may be present inside the memory 910. As used in this case, the terms "component", "module", "system" and the like are intended to include computer-related entities such as, but not limited to, hardware, firmware, "hardware and software combinations, software or The software in execution. For example, the components may be, but are not limited to, a program running on a processor, a processor, an object, an executable (executaMe), a thread of execution, a program, and/or a computer. By way of example, 'applications and computing devices running on computing devices can be components-- or multiple components can reside within a program and/or execution thread, and the components can be located on a single computer and/or distributed in two or More between computers. Further, these elements can be executed from various computer readable media on which various (four) structures are stored. These elements can be communicated, for example, by means of local and/or remote programs, based on signals having _ or multiple data packets, for example, by means of the signal, from the data of the individual components, to the local system, to the distributed system. The other components interact and/or interact with other systems across a network such as the Internet. In addition, various schemes are described herein in connection with a terminal, which may be a wired terminal or a wireless terminal. A terminal can also be called a system, a device, a subscriber unit, a subscriber station, a mobile station, a mobile device, a mobile device, a remote station, a remote terminal, an access terminal, a user terminal, a terminal, a communication device, a user agent. , user device, or user equipment (UE). The wireless terminal can be a cellular telephone, a satellite telephone, a wireless telephone, a Session Initiation Protocol (SIP) telephone, a Wireless Local Loop (WLL) station, a Personal Digital Assistant (PDA), a wirelessly connected handheld device, a computing device, or a connection. Other processing devices to the wireless data machine. In addition, various scenarios are described in this article in conjunction with the base station. The base station can be used to communicate with wireless terminals and can also be referred to as an access point, Node B, or some other terminology. In addition, the term "or" means an inclusive "or" rather than an exclusive "or". That is, unless otherwise indicated or clear from the context, the phrase "X employs A or B" means an arrangement in any one of the naturally included arrangements. That is, any of the following examples satisfies the phrase "X employs A or B": X employs A, X employs B, or X employs A and B. In addition, the articles "a" and "an", as used in the <Desc/Clms Page number> "."

The techniques described herein can be used in a variety of wireless communication systems, such as CDMA, TDMA, FDMA, OFDMA, SC-FDMA, WiFi, LTE, WiMax, and others. The terms "system" and "network" are often used interchangeably. A CDMA system can implement wireless technologies such as Universal Terrestrial Radio Access (UTRA), CDMA 2000, and the like. UTRA includes Broadband CDMA (W-CDMA) and other variants of CDMA. In addition, CDMA 2000 covers the IS-2000, IS-95, and IS-856 standards. TDMA systems can implement wireless technologies such as the Global System for Mobile Communications (GSM). OFDMA system [S 39 201116095 can implement wireless such as Evolved UTRA (E-UTRA), Ultra Mobile Broadband (UMB), IEEE 602.1 1 (Wi-Fi) 'IEEE 602.16 (WiMAX) 'IEEE 602.20 'Flash-OFDM technology. UTRA and E-UTRA are part of the Universal Mobile Telecommunications System (UMTS). 3GPP Long Term Evolution (LTE) is a version of UMTS that uses • E-UTRA, which employs OFDMA on the downlink and SC-FDMA on the uplink. UTRA, E-UTRA, UMTS, LTE, and GSM are described in documents from an organization named "3rd Generation Partnership Project" (3GPP). In addition, CDMA 2000 and UMB are described in documents from an organization named "3rd Generation Partnership Project 2" (3GPP2). In addition, these wireless communication systems may also include peer-to-peer (eg, mobile device-to-mobile devices) ad hoc network systems (which typically use unpaired unlicensed spectrum), 602.XX wireless LAN, Bluetooth, and any other short range or Long-distance wireless communication technology. Various aspects or features will be set forth in terms of a system that can include multiple devices, components, modules, and the like. It is to be understood and appreciated that the various systems may include additional devices, components, modules, etc. and/or may not fully include all of the devices, components, modules, etc. discussed in connection with the drawings. A combination of these methods can also be used. It should also be noted that in one scenario, the user may not interact directly with the WCD, where the WCD communicates with the contextual content server. The user may additionally or alternatively interact with a separate display unit (eg, on a wall, on a car dashboard, on a PC, on a personal navigation device (PND), etc.), the display unit may serve as User interface and display unit. In this arrangement, the device can then communicate with the WCD by short-range wireless technology such as [S] 40 201116095 such short-range wireless environment content. Not limited to: Bluetooth, Zigbee, etc. Moreover, the interface can be transported between peripheral devices and WCDs. The various illustrative logic, logic blocks 'modules and circuits described in connection with the aspects disclosed herein can be used with general purpose processors designed to perform the functions described herein. , Digital Signal Processor (Dsp) 'Dedicated Integrated Circuit (ASIC), Field Programmable Gate Array (FPGA) or other programmable logic device, individual gate or transistor logic, individual hardware components, or any combination thereof To achieve or execute. A general purpose processor may be a microprocessor, but the processor may be any general processor, controller 'microcontroller or state machine. The processor can also be implemented as a combination of computing devices, e.g., a combination of a Dsp and a microprocessor 'a plurality of microprocessors, one or more microprocessors in which the #-valve cores work together, or any other such configuration. Additionally, at least one processor can include one or more modules for performing one or more of the steps and/or operations described above. In addition, the steps and/or operations of the methods or algorithms described in connection with the aspects disclosed herein may be implemented directly by hardware, a software module executed by a processor, or a combination of the two. The software module may reside in RAM memory. Body, flash memory, ROM memory, EPR〇M memory, EEpR〇M memory, scratchpad, hard drive, removable disk, CD_R〇M or any other form of storage known in the art In the media. An exemplary storage medium can be coupled to the processor such that the processor can read information from the storage medium and write information thereto. Alternatively, the storage medium may be an integral part of the processor. Moreover, in some aspects, the processor and the storage medium may be located in an ASIC. Additionally, the ASIC may be located in the user terminal. Alternatively, the processor and the storage medium may be located in the user terminal as individual components. In some aspects, the steps and/or operations of the method or algorithm may be located on machine readable media and/or computer readable media as one or any combination or collection of money/or, Media can be included in computer program products. In one or more aspects, the functions described may be implemented in hardware, software, or any combination thereof. If implemented in software, these powers can be stored or transferred as computer-readable media as - or multiple instructions or codes. Computer readable media includes computer storage media and communication media, and the communication media includes any media that facilitates the transfer of computer program I from one location to another. The storage medium can be any available media that the computer can access. By way of example and not limitation, such computer readable media may include RAM, ROM, EEPROM, CD-ROM or other optical disk storage, disk storage or other magnetic memory device, or may be used to carry or store instructions or data structures. The desired code and any other media that can be accessed by the computer. In addition, any connection can be referred to as computer readable media. For example, if you use a coaxial cable, fiber optic cable, twisted pair cable, digital subscriber line (DSL), or wireless technology (such as infrared, radio, and microwave) to send software from a website, server, or other remote source, then these coaxial cables, Fiber optic cable, twisted pair, DSL or wireless technologies such as 'infrared, radio and microwave' are included in the definition of the media. As used herein, a disk and a disc include a compact disc (CD), a laser disc 'disc, a digital versatile disc (DVD), a floppy disc, and a Blu-ray disc where the disk is usually Magnetically replicates data, and discs typically use lasers to optically replicate data. The above combinations should also be included in the scope of computer readable media. </ RTI> </ RTI> </ RTI> </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> </ RTI> </ RTI> </ RTI> <RTIgt; Various changes and modifications. Further, the components of the aspects and/or aspects described herein may be described or claimed in the singular, but may be construed as a plural unless explicitly stated to the singular. In addition, all or a portion of any aspect and/or aspect may be used with all or a portion of any other aspect and/or aspect, unless stated otherwise. BRIEF DESCRIPTION OF THE DRAWINGS The disclosed embodiments are described with reference to the accompanying drawings, in which FIG. A block diagram of a communication network of a scheme; 8 illustrates a message sequence diagram of operations for dialing a destination device according to a scheme, a communication; s2B illustrates a message of an operation of a communication device dialing from a destination device according to a scheme Sequence diagram; an exemplary sacred screenshot of a plurality of time intervals in which a communication device dials a destination device identification item according to a scheme; Figure: illustrates a reception from a communication device from a telephone number according to a scheme Exemplary screenshots of a plurality of time intervals, FIG. 1 illustrates a block diagram of an exemplary architecture of a currency preparation; 43 1 201116095 illustrates an exemplary block diagram of an expansion system according to an aspect, and FIG. A block diagram of an exemplary communication device that can obtain contextual context related content; Figure 8 illustrates that background environment related content can be provided to a wireless communication device A block diagram of an exemplary network device. [Main component symbol description] 100 communication network 110 wireless communication device 112 user interface 114 background environment content module 116 storage module 118 location module 120 network 122 destination device 130-180 server 132 data storage device 140 content server 142 Background Environment Content 150 Mobile Service Provider Server 152 Mobile Service Provider Content 160 Advertising Server 162 Advertising Content 44 201116095 170 Location Server 172 Location Content 180 Recommendation Server 182 Recommended Content 200~214 Step Flow 301~307, 501 - 505 Time Interval 302 User Equipment 304 Background Environment Content Server 306 Source Content Server 309 Time Interval 310 Destination Equipment 312-336 Message Sequence 400 Communication System 410 Device 411 Output Mechanism 412 (Foreground) Display 414 Destination Device Identification Item 416 , 516 map/direction 418, 518 coupon 420, 520 advertisement 422 background environment content module (background) 424, 524 input mechanism 426 ongoing dialing process 45 201116095 428 430 500 509 510 511 512 522 526 528 530 600 602 60 4 606 608 610 612 618 620 630 632 634 640 Background Environment Contents Item Dialed Connected Communication System Interval Device Output Mechanism (Foreground) Display Background Environment Content Module (Background) Incoming Call Dispatch Processing Background Environment Content Item Dialing Call connected communication device. Receiver demodulator processor memory background environment content item address book modulator transmitter background environment content module phone number module location module user interface 46 201116095 642 input mechanism 644 output mechanism 700 background environment Content System 702 Computer Platform 704 Memory 710 Background Environment Content Module 712 Source Content Provider Content Item 730 Processor 732 Processing Subsystem 740 Metric Module 750 Communication Module 800 System 802 Logical Group 804~808 Functional Component 810 Memory 900 System 902 Logical Group 904-908 Functional Component 910 Memory 47

Claims (1)

201116095 VII. Patent application scope: 1. A method for obtaining background environment related content by using a wireless communication device, the method comprising the steps of: obtaining a destination device identification item by a wireless communication device (WCD); The device identification item is transmitted to a background environment content server 'where the background environment content server determines one or more background environment related content items by processing the received destination device identification item'; and from the background The environmental content server receives at least one of the one or more context related content items. 2. The method of claim 1, wherein the contextual content server determines a relevance of the one or more context-related content items for at least one of: a WCD location value, associated with the destination device identification item a location of the association, textual content parsed from the destination device identification item, a store or store category associated with the destination device identification item, information obtained from an ad server, obtained from a recommendation server Information, information obtained from a location server, or information obtained from an action service provider associated with the WCD. 3. The method of claim 2, wherein the one or more determined for the WCD location value The Yanjing environment-related content project includes at least one of the following: gas information, local news feeds, local events, local time, a country-specific 48 201116095 exchange rate, a country-specific stock market index trigger mechanism, associated with a user of the WCD One or more social networking sites, associated with the store category of the destination device identification item, located at the WCD location One or more points of interest within a predetermined distance of the value, map information, map information for at least one of the one or more points of interest, one or more recommendations to other stores, coupons, or travel to and The destination device identifies the direction of the location associated with the item. 4. The method of claim 2, wherein the one or more context-related content items determined for the location associated with the destination device identification item comprises at least one of: weather information, local news feed, store name, a map of a store address, a store category, one or more points of interest located within a predetermined distance associated with the store category, map information, and one or more points of interest associated with the store category Information, one or more stores associated with the store category, recommendations for the one or more stores associated with the store category, directions to at least one of the one or more stores associated with the store category Or the direction from the WCD location value to the location associated with the destination device identification item. 5. The method of claim 2, wherein the one or more context-related content items determined for the store or store category associated with the destination device identification item comprise one or more determined by the following operations Background Environment Related Content Items • Extract an alpha-numeric representation from the store destination device identification item and use the extracted digital representation to determine a store category or at least one related store. [49 201116095 </ </ RTI> wherein the guest item determined for the advertising server is based on at least one of: a store with, the destination device &quot;WCD location value and with the destination 6. The method according to claim 2, wherein the one or more background environment related content items are associated with the identification item associated with the destination device identification item, or the method according to the claim 2, wherein For the associated with the WCD At least one of: one or more advertisements associated with the mobile service provider, one or more advertisements from one or more content providers associated with the mobile service provider, and One or more advertisements associated with a store category of the destination device identification item, or one or more advertisements associated with a user profile associated with the user of the WCD. 8. The method of claim 2, wherein the contextual content server is associated with at least one of: the mobile service provider, the advertisement server, or the recommendation server. 9. The method of claim 1, wherein the step of obtaining the destination device identification item further comprises at least one of: receiving a user-entered phone number from a user interface associated with the WCD, from A communication book associated with the WCD receives a user-entered phone number [S] 50 201116095 code, receives a value input from a user of a plurality of mobile service providers, or receives a call from an incoming call. The destination device identification item. 10. The method of claim 3, wherein the weD location information is obtained by at least one of: receiving the WCD location value from a location sensor associated with the WCD, or receiving from a user input The WCD location information, or receiving the WCD location information from an area code of a telephone number associated with the WCD, or receiving the WCD location information from a location server. 11. The method of claim 1, wherein the receiving step further comprises the step of: receiving at least one of the one or more context related content items during one or more operational time intervals associated with the WCD, Wherein the one or more operational time intervals comprise at least one of: a time interval prior to initiating a communication connection with the destination device identification item, prior to completing a communication connection with the destination device identification item A time interval, a time interval during which communication is initiated after the communication connection is established, or a time interval after the communication connection is terminated. 51 201116095 12. According to the request item, the receiving step performed during the time interval starting from the 'one communication distance ^ _ . month 1j of the destination device identification item further includes the following Steps: Displaying the one or more context related content items in response to a user rounding associated with an application for displaying - or a plurality of non-background related content items. The method of claim 1, wherein the step of transmitting the destination device identification item is mx, the step of: transmitting the destination device identification item with at least τ: a short message service (SMS) protocol, an enhanced message delivery Service (EMS) agreement, a multimedia message service (MMS) agreement, an Internet Protocol (IP) socket agreement, a code-based multiplex access (CDMA)-based agreement, or a mobile-based global system ( GSM) agreement. The method of transmitting the destination device identification item, further comprising the step of: transmitting the destination device identification item in at least one of the following forms: a short message service (SMS) communication data packet, or a Destination device phone number. 15. A processor for obtaining background environment related information by a wireless communication device, comprising: a first module for obtaining a destination device identification item by a wireless communication device (WCD); a second module for transmitting the destination device identification item to a background environment content server, wherein the background environment content server determines one or more backgrounds by processing the received destination device identification item An environment related content item; and a third module 'for receiving at least one of the one or more context related content items from the context environment content server. 16. A computer program product, comprising: a computer readable medium, comprising: a first set of codes for causing a computer to obtain a destination device identification item by a wireless communication device (WCD); a group code for causing the computer to transmit the destination device identification item to a background environment content server, wherein the background environment content server determines one or more backgrounds by processing the received destination device identification item An environment-related content item; and a third set of codes for causing the computer to receive at least one of the one or more context-related content items from the contextual content server. 17. An apparatus comprising: means for obtaining a destination device identification item by a wireless communication device (WCD); 『 53 201116095 for transmitting the destination device identification item to a background environment content feeder a component, wherein the background environment content server determines one or more context related content items by processing the received destination device identification item; and for receiving the one or more from the background environment content server A component of at least one of the background environment related content items. 18. A wireless communication device (WCD) comprising: a communication module operative to: obtain a destination device identification item by a wireless communication device (WCD); transmit the destination device identification item to a background An environment content server, wherein the background environment content server determines one or more context related content items by processing the received destination device identification item; and receiving the one or more from the background environment content server At least one of the background environment related content items. 19. The WCD of claim 18, wherein the contextual content server determines a relevance of the one or more context-related content items for at least one of: a WCD location value, associated with the destination device identification item a location of the association, textual content parsed from the destination device identification item, a store or store category associated with the destination device identification item, information obtained from an ad server, obtained from a recommendation server Information, information obtained from a location server, or information obtained from a 54 201116095 mobile service provider associated with the WCD. 20. The WCD of claim 19, wherein the one or more context related content items determined for the Wcd location value comprises at least: weather information, local news feed, local event, local time, country specific exchange rate a country-specific stock market index triggering mechanism, one or more social networking site feeds associated with a user of the WCD, and a store category associated with the destination device identification item within a predetermined distance of the WCD location value One or more points of interest, map information, map information for at least one of the one or more points of interest, one or more recommendations for other stores, coupons, or travel to associated with the destination device identification item The direction of the location 0 2 is in accordance with the WCD of claim 19, wherein the one or more context-related content items determined for the location associated with the destination device identification item include at least one of: weather information 'local news Feed store name, store address, store category, associated with the store category within a predetermined distance - or multiple Point, map information, map information of at least one of the one or more points of interest associated with the store category, - or a plurality of stores associated with the store category, the one or more associated with the store category The recommendation of the store, the direction to at least one of the one or more stores associated with the store category, or the direction from the WCD location value to the location associated with the destination device identification item. 55 201116095 22. The WCD of claim 19, wherein the one or more context related content items determined for the store or store category associated with the destination device identification item comprises - or more Background • Environment-related content items: Extract a number-code representation from the store destination device identification item and use the extracted digital representation to determine the store category or at least one related store. 23. The WCD of claim 19, wherein the one or more context related content items determined for the advertising word server are based on at least one of: a store associated with the destination device identification item, and the A location location associated with the destination device identification item, or a location relationship between the WCD location value and a location associated with the destination device identification item. 24. The WCD of claim 19, wherein the one or more context-related content items determined for the mobile service provider associated with the WCD comprise at least one of: associated with the mobile service provider One or more advertisements, one or more advertisements from one or more content providers associated with the mobile service provider, one or more advertisements associated with a store category of the destination device identification item, Or one or more advertisements associated with a user profile associated with the user of the WCD. 25. The WCD of claim 19, wherein the contextual content server is associated with at least one of: the mobile service provider, the advertisement server, or the recommendation server. r 56 201116095 26, according to the WCD of the request item is, wherein the communication module is further operable to: receive a user-entered phone number from a user interface associated with the WCD, from a communication book associated with the WCD Receiving a user-entered phone number, receiving a value from one of the values provided by the plurality of mobile service providers, or receiving the destination device identification item from the incoming call. 27. The WCD of claim 20 wherein the communication module is further operable to: receive the WCD location value from a location sensor associated with the WCD, or receive the WCD location information from a user input, or from The WCD location information is received in an area code of a telephone number associated with the WCD, or the WCD location information is received from a location server. 28. The WCD of claim 8, wherein the communication module is further operable to receive the one or more responsibility related content items during one or more operational time intervals associated with the WCD At least one of the one or more operational time intervals comprising at least one of: a time interval prior to initiating a communication connection with the destination device identification item, completing the identification with the destination device identification item A time interval before a communication connection, a time interval during communication after the connection is established, or a time interval after the communication connection is terminated. 29. The WCD of claim 28, further comprising an application module for displaying one or more non-background environment related content items; and wherein the communication module is further operable to: respond to and display the one or A user input associated with the application module of the plurality of non-background environment related content items displays the one or more context related content items. 3. The WCD of claim 18, wherein the communication module is further operative to transmit the destination device identification item in at least one of: a Short Message Service (SMS) protocol, an Enhanced Messaging Service (EMS) Agreement, a Multimedia Messaging Service (MMS) protocol, an Internet Protocol (IP) socket agreement, a code-based multiplex access (CDMA)-based agreement, or a Global System for Mobile Communications (GSM)-based agreement . The WCD of claim 18, wherein the communication module is further operable to transmit the destination device identification item in at least one of the following: a short message service (SMS) communication data packet, or a destination device telephone number. 58 201116095 Providing a background environment from a (WCD) by a contextual environment content server, the method comprising the steps of: identifying a project, the WCD receiving a destination device greedy environment related content item; and processing the received destination device Identifying the item to determine one or more of the at least one of the one or more context related content items being transmitted to the WCD. 33. The method of claim 32, wherein the determining step further comprises the step of: determining a relevance of at least one of the one or more context-related content items for at least one of: a WCD location value, and a location associated with the destination device identification item, textual content parsed from the destination device identification item, a store or store category associated with the destination device identification item, information obtained from an ad server, Information obtained from a recommended server, information obtained from a location server, or information obtained from an action service provider associated with the WCD. 34. The method of claim 33, wherein the one or more context related content items determined for the WCD location value comprises at least one of: weather information, local news feeds, local events, local time, a country specific exchange rate a country-specific stock market index triggering mechanism, one or more social networking site feeds associated with a user of the WCD, a predetermined location of the WCD location value associated with the store category of the destination device target 59 201116095 One or more points of interest within the distance, maps of at least one of the one or more points of interest, one or more recommendations to other stores, coupons, or travel to the destination The device identifies the direction of the location associated with the item. The method of claim 33, wherein the one or more context-related content items determined for the location associated with the destination device identification item comprises at least one of: Weather information, local news feeds, store names, store addresses, stores _ 'the ones associated with the store category are located within the predetermined departure a plurality of points of interest, map information, map information of at least one of the one or more points of interest associated with the store category, one or more stores associated with the store category, and related to the store category a recommendation of the one or more stores, a direction to at least one of the one or more stores associated with the store category, or a direction from the WCD location value to a location associated with the destination device identification item . 36. The method of claim 33, wherein the one or more context-related content items determined for the store or store category associated with the destination device identification item comprises one or more determined by the following operations Backtrack related content item: Extracting a digital form from the store destination device identification item and using the extracted digital representation to determine the store category or at least one related store. 60 201116095 37. The method of claim 33, wherein the one or more context related content items determined for the advertising feeder are based on at least one of: a store associated with the destination device identification item, A positional relationship between a location associated with the destination device identification item, or a location of the WCD location and a location associated with the destination device identification item. 38. The method of claim 33, wherein the one or more contextual contextual content items for the 七-Star Festival peers determined with the associated mobile service provider include at least one of: The service provider's associated or singular sigma | &lt;multiple advertisements associated with one or more of the valley providers associated with the mobile service provider, associated with a store category of the destination device identification item - or multiple advertisements, or - associated with a user profile associated with the user of the wcd. 39. The method of claim 33, wherein the contextual content server is associated with at least one of: the mobile service provider, the advertisement server, or the recommendation server. The method of claim 32, further comprising the steps of: establishing a communication path between the WCD and a device associated with the destination device identification item; and S1 wherein the transmitting step further comprises: Transmitting at least one of the one or more context related content items during a plurality of operational time intervals associated with the WCD, wherein the one or more operational time intervals comprise at least [61 201116095 one: at the beginning a time interval prior to a communication connection with the destination device identification item, a time interval prior to completion of a communication connection with the destination device identification item, and a time interval during communication after the communication connection is established Or a time interval after the communication connection is terminated. 41. The method of claim 33, further comprising the steps of: receiving user profile information from the WCD (pΓ〇£Ά inf〇rmati〇n) ' wherein the user profile information includes at least one of: a background environment previously transmitted One or more reports of related content items - or multiple user responses, spam information from previously transmitted background brothers related valley items, or an attribute description associated with the WCD model; Processing at least a portion of the user profile information and the destination device identification item; and the user profile information of the user and the destination device or the plurality of refined background environments by processing the stored plurality of identified items , generating a _ item. - 42. The method according to claim 41, wherein the context-related content item comprises a "go" of "the attribute associated with the odd-type model of the refining": one based on the recommendation with the mobile household In the second business S ' or based on the multiple from the π% related stores - or multiple advertisements. 43. The method of claim 32, wherein at least one of the receiving step or the transmitting step 62 201116095 further comprises the step of receiving or transmitting the destination device identification item using at least one of: a short message service (SMS) Agreement, an enhanced messaging service (EMS) protocol, a multimedia messaging service (MMS) protocol, an internet protocol (IP) socket protocol, a code-based multiplex access (CDMA)-based protocol, Or an agreement based on the Global System for Mobile Communications (GSM). 44. The method of claim 32, wherein the at least one of the receiving step or the transmitting step further comprises the step of receiving or transmitting the destination device identification item in at least one of: a short message service (SMS) communication Data packet, or a destination device phone number. 45. A processor for providing background environment related content to a wireless communication device (WCD), comprising: a module 'for receiving a destination device identification item from a WCD by a background environment content server; a module 'for determining one or more potential context-related content items by processing the received destination device identification item; and a first mode. and for using the one or more backgrounds At least one of the environment-related content items passes to the W (: D. 63 201116095 46, a computer program product, including: a computer readable medium, including: - a - group code is used to make a computer Receiving a destination device identification item from a WCD by a contextual content server; a second set of codes for causing the computer to determine one or more contexts by processing the received destination device identification item And a second set of codes for causing the computer to transmit the at least one of the one or more context related content items to the WCD. 47. An apparatus comprising: Means for receiving an item from a WCD by a background environment content server to identify an item; for determining by the processing of the received destination device identification item - or a plurality of background environment related content items And a component for forwarding the at least one of the one or more background environment related content items to the WCD. 48. A background environment content server, comprising: a communication module operable to: borrow Receiving a destination device identification item from a WCD by a background environment content server; a background environment content module operable to: determine a "64 201116095 or more by processing the received destination device identification item a background environment related content item; and wherein the communication module is further operable to: transmit at least one of the one or more context related content items to the WCD. 49. Background environment content server according to request item 48 The background environment content module is further operable to: determine the one or more background environments for at least one of Correlation of at least one of the content items: a WCD location value, a location associated with the destination device identification item, textual content parsed from the destination device identification item, associated with the destination device identification item a store or store category, information obtained from an ad server, information obtained from a recommendation server, information obtained from a location-server, or obtained from an action service provider associated with the WCD 5. The background environment content server according to claim 49, wherein the one or more background environment related content items for the WCD location value decision include the following to y. weather information, local news feed, local event , local time, country-specific exchange rate, a country-specific stock market index triggering mechanism, one or more social networking site feeds associated with the one-m-user of the WriD, and a store category associated with the store-identifying item Within the predetermined distance of the WCD location value - or a plurality of points of interest, map information, at least one of the one or more points of interest Who map information for one or more other stores recommended, coupons, or visit the U bit of the destination device identification item associated with the] opposite direction 201 116 095 65. t The contextual content server of claim 49, wherein the location-related content items determined for the location associated with the destination device identification item include a plurality of side-by-side feeds, store name shakes... a locally associated heartbeat store address, a store category, one or more points of interest located within a predetermined distance associated with the store category, a map item... the store category phase «(4) - or at least a plurality of interests Map of the person: two to: one or more stores associated with the store category, to the store category * the recommendation of the store or stores, to 4 to the store category associated with the store category, The direction of the _go &amp; seven &amp; ^ ^ I y, or the direction from the WCD location value to the location associated with the destination device identification item. 52. The background environment content server H according to claim 49, wherein: - or a plurality of background environment related content items determined for the store or store category associated with the destination device identification item comprises: - or a plurality of background environment related content items: extracting - digital representations from the store destination device identification items and using the extracted digital representations to determine a store category or at least one related store. 53. The background environment content server of claim 4, wherein the one or more context related content items determined for the advertisement server are based on at least one of U: one associated with the destination device identification item A store, a location associated with the destination device identification item, or a location relationship between the WCD [66 201116095 location value and a location associated with the destination device identification item. 54. The contextual environment content server of claim 49, wherein the one or more contextual context related content items determined for an action service provider associated with the WCD comprises at least one of: One or more advertisements associated with the supplier, one or more advertisements from one or more content providers associated with the mobile service provider, one associated with a store category of the destination device identification item Or one or more advertisements, or one or more advertisements associated with a user profile associated with the user of the WCD. 55. The contextual content server of claim 49, wherein the contextual content server is associated with at least one of: the mobile service provider's advertisement server, or the recommendation server. 56. The background environment content server of claim 48, wherein the communication module is further operable to: establish a communication path between the WCD and a device associated with the destination device identification item; and wherein the transmission The method further includes: transmitting at least one of the one or more context-related content items during one or more operational time intervals associated with the WCD, wherein the one or more operational time intervals comprise at least _ : a time interval before starting a communication connection with the destination device identification item, a time interval before completion of a communication connection with the destination device identification item ' 67 201116095 , after the communication connection is established The time between the communication period is 13⁄4, or after the communication connection is terminated. 57. The background environment content server of claim 48, wherein the communication module is further operable to: receive user profile information from the WCD, wherein the user profile information includes at least one of: related to a context of a previous delivery One or more user responses to the content item, one or more reports of spam information from previously transmitted background context related content items, or an attribute description associated with the WCD model; also includes a storage module Operatively: storing at least a portion of the received user profile information and the destination device identification item; and wherein the contextual environment content module is further operable to: by a user of the stored plurality of users The profile information and destination device identification items are processed to 'produce' or a plurality of refined background environment related content items. 58. The background environment content server according to claim 57, wherein the one-of-a-kind &amp; refining Yanjing environment-related content item comprises at least one of: base: one or one of attributes associated with the WCD model A plurality of advertisements, or bases; one or more advertisements for the relevant store from the recommendations of the plurality of users. According to the background environment content server of the present application 48, the communication [S] 68 201116095 module is further operable to receive or transmit the destination device identification item using at least one of: a short message service (SMS) protocol' : an enhanced messaging service (EMS) protocol, a multimedia messaging service (MMS) protocol, an internet protocol (IP) socket protocol, a code division multiplex access (CDMA) based protocol, or An agreement based on the Global System for Mobile Communications (GSM). 6. The background environment content server according to claim 48, wherein the communication module is further operable to: receive or transmit the destination device identification item in at least one of the following forms: a short message service (SMS) communication data packet , or a destination device phone number. 69