KR20230030396A - E-commerce platform to help to reduce advertiser's cost - Google Patents

Abstract

The present invention relates to an advertisement-linked e-commerce method, which includes the steps of: outputting a product purchase page which displays information on a product to be purchased, a list of popularity rankings of advertisement producers providing advertisement content for the product to be purchased, and information of advertisement producers selected according to viewing of advertisement content; and granting points to the selected advertisement producers according to a purchase event on the product purchase page and updating the list of popularity rankings.

Description

E-commerce system without wasting advertising costs {E-COMMERCE PLATFORM TO HELP TO REDUCE ADVERTISER'S COST}

The present invention relates to an e-commerce system without wasting advertising costs, and more specifically, to an e-commerce system without wasting advertising costs that can reduce advertising expenditures by executing advertising costs in connection with actual purchases and provide various advertising contents and optimal advertising contents to buyers. it's about what

Advertising is one of the most important things in the process of making, distributing, and consuming services and products. No matter how good something is, it is difficult to sell it if it is not known to general buyers through advertising. The importance of advertising has been clearly demonstrated, as there is a large difference in the change in sales between advertising and non-advertising. Therefore, most operators spend huge amounts of money every year on advertisements to promote their services and products. In the case of self-employed food service providers, the advertising cost they spend on delivery apps has grown to a serious extent, which has become a social problem. In other words, although advertising is important, it has become a social problem because it consumes too much advertising money.

On the other hand, another problem is that advertisers are always dissatisfied because they cannot obtain objective data on advertising effectiveness against advertising expenditure. For example, if a product is advertised on a portal site and also on social media such as Facebook, it is possible to know which click-through rate is high, but it is not known whether it has a direct effect on sales increase. The reason why this is important is that only when such information is known, advertisers can efficiently allocate advertising costs to the side with the greatest advertising effect, and can improve advertising based on such information.

On the other hand, another problem is the lack of flexibility in advertising. For example, if a famous entertainer is modeled after a large amount of money and time to produce a video or pictorial, but the advertising effect is insignificant, it is difficult to quickly correct it and respond appropriately to the market situation. In the case of advertising on various SNS media, it is possible to obtain real-time data on which advertisement people respond more to by counting the click-through rate in real time, but that does not mean that the type of advertisement can be actively changed. Obtaining click-through rate data in real time means that you can know which advertisement video you like among several advertisement videos, but it does not mean that you can change the contents of the video. Advertisers want to correct the advertising pictorial or video in the shortest period of time at the lowest possible cost when general buyers do not respond.

In order to solve these problems in the advertising market, many patents have been filed. For example, in Registered Patent No. 10-1648573 (application number 10-2012-0055323, application date May 24, 2012), a reserve fund provided when a general buyer visits a site related to an advertiser and performs a specific action such as purchasing A calculation method is proposed. However, this invention does not reduce the advertising cost or increase the advertising cost efficiency compared to the input advertising cost.

In another Registered Patent No. 10-2268927 (Application No. 10-2019-0103958, Application Date: Aug. 23, 2019, KR), a method for reducing advertising costs by creating a specific advertising link where advertisements of similar companies are gathered to reduce advertising costs. is proposing However, this method can reduce the primary cost paid to large portal sites such as Naver or Daum, but it has the disadvantage that another cost is required to make general buyers click the advertisement link where advertisements are gathered.

Another Registered Patent No. 10-1647776 (application number 10-2014-0074164, application date June 16, 2014 KR) is a system in which an advertiser pays part of the advertising cost to a general buyer to induce purchase when a purchase occurs is proposing This patent is essentially the same system as earning points or cashback. This method also needs to advertise to induce regular buyers to purchase, and at this time, costs are incurred.

The above-cited prior art and other known inventions have been of great help in reducing advertising costs and increasing advertising effects.

However, there is still a need for a more efficient method for reducing advertising costs and a method for actively improving advertising effects.

The present invention has been devised to solve the above problems, and an object of the present invention is to provide an advertisement-linked electronic commerce method and an electronic commerce system capable of maximally reducing advertising costs paid by advertisers.

In addition, an object of the present invention is to provide an advertisement-linked electronic commerce method and an electronic commerce system in which advertising expenditure is reliably matched with an actual purchase rate and there is no advertising expenditure wasted.

In addition, an object of the present invention is to provide an advertisement-linked electronic commerce method and an electronic commerce system in which optimal advertisement contents are changed in real time to provide optimal advertisements.

In addition, an object of the present invention is to provide an advertisement-linked e-commerce method and an e-commerce system that protects buyers by allowing high-quality products to be advertised in the market by placing advertisements with the reputation of advertisement producers as collateral.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below. You will be able to.

According to an aspect of the present invention, an advertisement-linked e-commerce method performed by an e-commerce system includes information on a product to be purchased, a popularity ranking list of advertisement producers providing advertisement contents of the product to be purchased, and an advertisement producer selected according to viewing of the advertisement contents. outputting a product purchase page displaying information of; and granting points to the selected advertisement producer according to a purchase event on the product purchase page and updating the popularity ranking list.

In the above advertisement-linked e-commerce method, the step of outputting the product purchase page further displaying the new list of advertisement producers is viewed according to the viewing of advertisement contents according to the selection of advertisement producers in the popularity ranking list and the new list. Displays the identifier of the advertisement producer selected from among a plurality of advertisement contents.

In the advertisement-linked e-commerce method, in the step of updating the popularity ranking list, the popularity ranking list is ordered in the order of the number of selections of advertisement content by an advertising producer selected in product purchase according to a purchase event.

In the above advertisement-linked e-commerce method, the step of outputting the product purchase page includes the purchase target product information corresponding to the product of the connection link and the popularity list according to an access request including an access link from a purchaser terminal. And the identifier of the advertisement producer included in the access link is displayed as the information of the selected advertisement producer.

In the above advertisement-linked e-commerce method, prior to the step of outputting the product purchase page, the step of providing an access link for an advertisement producer who produces advertisement contents of a product to be purchased; further comprising an advertisement producer identifier; The access link including the identifier of the product to be purchased and the address of the Internet shopping mall server is displayed along with the advertisement content of the content server produced by the advertisement producer and uploaded to the content server to provide a purchase link to the content viewer.

In the advertisement-linked e-commerce method, the content server is a video server or an SNS server.

In the advertisement-related electronic commerce method, before the step of outputting the product purchase page, receiving an access request including an address of an internet shopping mall server from a purchaser terminal; and transmitting a history inquiry request to the purchaser terminal and receiving history information from the purchaser terminal, wherein the product purchase page displays information of an advertisement producer selected based on the received history information.

In the above advertisement-linked e-commerce method, the step of determining whether advertisement contents registered as advertisements for the product to be purchased is accessible and blocking advertisement producers of inaccessible advertisement contents from the popularity ranking list; .

In addition, an advertisement-linked e-commerce system according to an aspect of the present invention includes an Internet shopping mall server capable of internet communication with one or more purchaser terminals and online purchase of one or more purchaseable products that can be shopped, wherein the Internet shopping mall server comprises: , Outputting a product purchase page displaying information on the product to be purchased, a list of popularity rankings of advertisement producers providing advertisement contents of the product to be purchased, and information on advertisement producers selected according to viewing of advertisement contents to the purchaser terminal; According to a purchase event on the product purchase page, points are given to the selected advertisement producer and the popularity ranking list is updated.

In the advertisement-linked electronic commerce system, the Internet shopping mall server receives information on the product to be purchased corresponding to the product of the connection link, the popularity list, and the A product purchase page displaying the identifier of the advertisement producer included in the access link as the information of the selected advertisement producer is output.

In the advertisement-linked electronic commerce system, the Internet shopping mall server, before outputting the product purchase page, provides a connection link for an advertisement producer who creates advertisement contents for a product to be purchased, and displays the advertisement producer identifier and the purchase target The access link including the product identifier and the address of the Internet shopping mall server is displayed along with the advertisement content of the content server produced by the advertisement producer and uploaded to the content server to provide a purchase link to the content viewer of the purchaser terminal.

In the advertisement-linked e-commerce system, the advertisement-linked e-commerce system further includes the one or more purchaser terminals, and the Internet shopping mall server, before outputting the product purchase page, controls the Internet shopping mall server from the purchaser terminal. Receives an access request including an address of, transmits a history inquiry request to the purchaser terminal according to the access request, receives history information from the purchaser terminal, and the product purchase page is selected based on the received history information. Displays the manufacturer's information.

The advertisement-linked electronic commerce method and electronic commerce system according to the present invention as described above have an effect of reducing advertising costs by distributing and storing advertisement contents and reducing costs required for delivery of advertisement contents to buyers.

In addition, the advertisement-linked electronic commerce method and electronic commerce system according to the present invention as described above have an effect of eliminating waste of advertisement expenses by spending advertisement expenses for advertisement contents used for purchase only when a purchase occurs.

In addition, the advertisement-linked electronic commerce method and electronic commerce system according to the present invention as described above have an effect of providing optimal advertisements by changing the ranking of advertisement contents in real time according to the purchasing inducement statistics of advertisement contents.

In addition, the advertisement-linked electronic commerce method and electronic commerce system according to the present invention as described above have an effect of distributing high-quality products and protecting consumers from exaggerated advertisements by producing and distributing advertisement contents based on the reliability of advertisement producers.

The effects obtainable in the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description below. will be.

1 is a diagram illustrating an exemplary advertisement-linked electronic commerce system.
2 is a diagram illustrating an example of software and a database provided to provide electronic commerce in an advertisement-linked electronic commerce system.
3 is a diagram illustrating an example of a control flow for performing electronic commerce in association with advertisements.
4 is a diagram illustrating an example of another control flow for performing electronic commerce in conjunction with an advertisement.
5 shows an exemplary page for an advertisement producer to receive an access link.
6 shows an example of advertisement content output by an advertisement producer.
7 shows an example of a product purchase page output to a purchaser terminal.

The above objects, features and advantages will become more clear through the detailed description described later in detail with reference to the accompanying drawings, and accordingly, those skilled in the art to which the present invention belongs will understand the technical spirit of the present invention. can be easily carried out. In addition, in describing the present invention, if it is determined that a detailed description of a known technology related to the present invention may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an exemplary advertisement-linked electronic commerce system.

According to FIG. 1, an electronic commerce system capable of online commerce (purchase) of products to be purchased in association with advertisements includes an Internet shopping mall server 10, a plurality of purchaser terminals 30, and one or more content servers 20, and It further includes an advertisement producer terminal 40 and/or a product seller terminal 50.

Each device or device in the electronic commerce system of FIG. 1 is connected to the Internet and is configured to transmit and receive various data such as requests, responses, and registrations.

Looking briefly at the configuration of the electronic commerce system in FIG. 1, the Internet shopping mall server 10 is a server capable of selling registered products online. The Internet shopping mall server 10 includes a communication module for transmitting and receiving communication packets through the Internet, a storage module for storing various data, and a control module for processing and controlling various data to sell registered products online. can

The Internet shopping mall server 10 is configured to enable online communication with one or more purchaser terminals 30 and to provide information on one or more purchase target products that can be shopped through the purchaser terminals 30 so that products can be purchased online. The Internet shopping mall server 10 according to the present invention is configured to increase advertising efficiency by linking the purchase of products to be purchased with advertisements, provide reliability in advertisements, and provide points for advertisements that lead to purchase.

The content server 20 is a server that provides content through the Internet. The content server 20 has a storage and provides content stored in the storage to any terminal (eg, the purchaser terminal 30) accessed through the Internet. The content server 20 is a video server configured to provide video content (eg, a YouTuber server or a Naver TV server, etc.) or a server configured to provide a social network service (SNS) (eg, Facebook, Kakao Blog) etc.) and the like.

The content server 20 may store advertising content related to a specific product (to promote the specific product) and output the advertising content. The e-commerce system includes a plurality of content servers 20, outputs advertising content through channels, blogs, etc. of each content server 20, and purchases products linked to the output advertising content through the Internet shopping mall server 10 possible. The content server 20 may be a video server of a portal or a server of a business operator providing a social network service.

The purchaser terminal 30 is a terminal capable of viewing (viewing or reporting) advertising content of the content server 20 through the Internet and purchasing a product linked to the advertising content through the Internet shopping mall server 10 . The purchaser terminal 30 may be, for example, a smart phone, a tablet PC, a personal PC or a laptop computer. In the following description, the terms 'buyer' and 'buyer terminal' may be used interchangeably.

The advertisement producer terminal 40 is a terminal used by advertisement producers who produce advertisement contents for products. The advertisement producer accesses the content server 20 through the advertisement producer terminal 40, uploads advertisement contents, and registers information on products associated with (promoted by) the uploaded advertisement contents in the Internet shopping mall server 10. can The advertisement producer terminal 40 is a terminal capable of accessing the Internet and may be, for example, a smart phone, a tablet PC, a personal PC or a laptop computer.

The advertisement producer may represent, for example, a YouTuber, a person with many followers in a social networking service, or a person who operates a blog on a portal (eg, Naver or Kakao). An advertisement producer is a person who creates and uploads user experience contents for a product to be advertised (promoted) on the contents server 20, and may be referred to as a 'reviewer' hereinafter. Also, in the following description, the terms 'advertisement producer' and 'advertisement producer terminal' may be used interchangeably.

The product seller terminal 50 is a terminal used by individuals or corporations who sell products through the Internet shopping mall server 10 . The product seller terminal 50 accesses the Internet shopping mall server 10, registers a product to be sold, performs various subsequent processes according to purchase by the buyer (of the buyer terminal 30), and receives the purchase price. . The product seller terminal 50 is a terminal capable of accessing the Internet and may be, for example, a smart phone, a tablet PC, a personal PC, or a laptop computer. In the following description, the terms 'product seller terminal' and 'product seller' may be used interchangeably.

2 is a diagram illustrating an example of software and a database provided to provide electronic commerce in an advertisement-linked electronic commerce system.

As in the example of FIG. 2 , the purchaser terminal 30 includes a purchaser support module including a history inquiry module and a history transmission module. The buyer support module is stored in the non-volatile memory of the purchaser's terminal 30, and in connection with the Internet shopping mall server 10, the purchaser (buyer's terminal 30) retrieves the history information on the advertisement contents previously viewed (immediately before). extract and transmit. The buyer support module can be an independent application program or can be configured in the form of a browser extension pack.

In addition, the Internet shopping mall server 10 stores an advertisement producer registration information DB, a product seller registration information DB, a buyer registration information DB, and a transaction details information DB in a storage module as a database. The advertisement producer registration information DB, the product seller registration information DB, the buyer registration information DB, and the transaction history information DB each store an identifier and various information suitable for the purpose of the DB.

The Internet shopping mall server 10 further stores various software programs for linking advertisement contents and purchased products in a storage module. The Internet shopping mall server 10 performs various processes for associating advertisement contents viewed by a buyer with purchased products, including an order processing module, a normal link check module, a point distribution module, a ranking adjustment module, and a history request module.

Various databases and programs may also be stored in the content server 20 to reproduce or output advertising content, and a connection link for accessing the Internet shopping mall server 10 may be output.

The control flow performed by the Internet shopping mall server 10 for linking advertising content and purchased products will be described in more detail below in FIG. 3 .

3 is a diagram illustrating an example of a control flow for performing electronic commerce in association with advertisements.

In the control flow of FIG. 3 performed by the e-commerce system, the product seller (product seller terminal 50) registers a product to be sold in the Internet shopping mall server 10, and the advertisement producer stores the registered product in the Internet shopping mall server 10. The flow of producing and outputting (registering) an advertisement and purchasing a product by a buyer (buyer's terminal 30) accessing the Internet shopping mall server 10 through the link of the product advertisement is shown.

First, the product seller registers the product to be sold in the Internet shopping mall server 10 (refer to ①). The product seller terminal 50 logs in to the Internet shopping mall server 10 and provides product information to the product seller registration information DB, and the Internet shopping mall server 10 includes a product seller identifier (ID), product identifier, and product information. Save the registration information to register the product to be sold. Multiple product sellers store registration information of products to be sold for each product seller in the Internet shopping mall server 10 .

Meanwhile, one or more advertisement producers access the Internet shopping mall server 10 and issue access links for advertisements (see ②). The advertisement producer terminal 40 may log in to the Internet shopping mall server 10, search various product registration information in the product seller registration information DB, and produce advertisement contents for the searched specific product. The advertisement producer terminal 40 stores information (for example, advertisement content identifier, product identifier, advertisement producer identifier) for specifying the produced advertisement contents in the advertisement producer registration information DB.

5 shows an exemplary page for an advertisement producer to receive an access link.

The page of the example of FIG. 5 is a page (web page) output from the Internet shopping mall server 10 to the advertisement producer terminal 40, and is configured according to the advertisement producer's product selection and input. For example, 'Igeosa TV' (see ⓐ), an advertisement producer (or reviewer), selects a product ('Murang Shoes') (see ⓑ) and requests an access link (see ⓒ).

Upon reception of the access link assignment request, the Internet shopping mall server 10 grants an access link for the advertisement producer who creates advertisement contents for the product to be purchased selected by the advertisement producer. The given access link can be stored by the advertisement producer terminal 40 and then displayed on (with) advertisement content.

The access link may be in the form of a URL, and includes the address (internet access address) of the Internet shopping mall server 10, furthermore, the identifier of the advertisement producer (unique identifier for each advertisement producer) and the identifier of the product to be purchased selected by the advertisement producer. can do. However, for security purposes, the information of the access link is coded so that the advertising producer identifier and the product identifier to be purchased cannot be known just by being visible on the surface. For example, as shown in ⓓ of FIG. 5, the trailing part of the access link is coded, and the Internet shopping mall server 10 refers to the internal database to derive the corresponding advertising producer identifier and product identifier to be purchased.

The access link is displayed along with the advertisement content of the content server 20 produced by the advertisement producer and uploaded to the content server 20 to provide a link for purchase to the content viewer (buyer).

The advertisement producer produces advertisement contents for the selected product to be purchased and outputs (registers) the advertisement contents to the contents server 20 (see ③). An advertisement producer can create a video or blog and upload it to the specific content server 20, and the buyer (buyer terminal 30) views the advertisement content uploaded by the advertisement producer (see ④) (FIG. 3 In , for convenience, it is shown that the buyer views the advertisement contents from the advertisement producer, but in detail, the advertisement contents are viewed from the contents server 20 uploaded by the advertisement producer).

6 shows an example of advertisement content output by an advertisement producer.

As in the example of FIG. 6 , the producer of the advertisement, Lee Keo Sa TV (see ⓑ), uploads (real-time) a video for advertising a product to be purchased, the matching shoes (see ⓐ), to an online channel. The advertisement producer displays the video as well as the connection link given by the Internet shopping mall server 10 on the online channel (see ⓒ).

The purchaser's terminal 30 viewing the advertising content requests access to the Internet shopping mall server 10 (see ⑤) using the connection link displayed on the online channel of the advertising content. The purchaser can access the Internet shopping mall server 10 by clicking the connection link displayed through the purchaser terminal 30 .

Upon receiving the access request, the Internet shopping mall server 10 creates a product purchase page using the identifier of the advertisement producer included in the access link or derived from the access link and the identifier of the product to be purchased, and displays the generated product purchase page to the purchaser terminal 30 ) (refer to ⑥).

7 shows an example of a product purchase page output to the purchaser terminal 30 . As in the example of FIG. 7 , the Internet shopping mall server 10 performing the order processing module has product information (ⓐ) corresponding to the identifier of the product to be purchased of the access link (access link included in the access request) in the product seller registration information DB. Reference) is extracted, and a new list (see ⓑ) and a popular ranking list (see ⓒ) related to the product to be purchased are constructed.

The internet shopping mall server 10 constructs a list of popularity rankings of advertisement producers showing the order in which they are most frequently selected when purchasing advertisement contents produced for (identifier of) a product to be purchased using the advertisement producer registration information DB, and Create a new list of advertisement producers who newly provide advertisement contents created for the advertisement.

In addition, the internet shopping mall server 10 configures an advertisement producer selection window (see ⓓ) so that the buyer can select an advertisement producer when purchasing it according to previous viewing of advertisement contents (see ③, ④), and purchase icon (see ⓔ), etc. make up more

The Internet shopping mall server 10 includes a product purchase page including product information, a popularity ranking list and a new list, an advertisement producer selection window (see ⓓ) for selecting an advertisement producer (for example, a pull-down selection window), and a purchase icon. and outputs the configured product purchase page to the purchaser terminal 30 . In the advertising producer selection window, as a default, information of the advertising producer included in the connection link or known from the connection link may be displayed.

The buyer (buyer's terminal 30) can select and additionally view specific advertising content from the popularity ranking list or new list of the output product purchase page. According to the viewing of advertisement content by the advertisement producer clicked on the popularity ranking list or the new list, the advertisement producer information of the viewed advertisement contents is added to the advertisement producer selection window by the Internet shopping mall server 10. For example, the most The advertisement production of the last viewed advertisement content is selected by default, and when pulled down, the advertisement producer of the previously viewed advertisement content is selectably included, and the advertisement producer of the previously viewed advertisement content is configured to be selectable.

In this way, the purchaser (buyer terminal 30) can select and view popular or new advertising content in addition to the advertising content of the access link, and the most important advertising content that induces purchase for a specific one among them. As a result, it is possible to select advertising content to take points according to purchase.

However, according to the present invention, even unpopular or new advertising content can be selected as an advertisement associated with purchase, so that the buyer can specify it as advertising content that directly affects purchase.

The Internet shopping mall server 10 is preferably configured to automatically select advertisement producer information or by input through the purchaser terminal 30, provides benefits to the selected advertisement producer upon purchase, and reflects the information on the popularity ranking list. Accordingly, from the buyer's point of view, the advertisement that has the most influence on the purchase or the advertisement that is most helpful to the purchase can be selected.

The purchaser terminal 30 requests a purchase by selecting a purchase icon, and the Internet shopping mall server 10 receives the purchase request (see ⑦).

According to the purchase event according to the receipt of the purchase request, the Internet shopping mall server 10 grants points to the advertisement producer selected on the product purchase page through the point distribution module and updates the popularity ranking list through the rank adjustment module.

The Internet shopping mall server 10 searches for advertisement producers of advertisement contents selected from the advertisement producer registration information DB, and increases points to the searched advertisement producers according to purchases. In addition, the Internet shopping mall server 10 updates the popularity ranking list by increasing the number of selections (count) by 1 for the selected advertisement producer upon purchase. In addition, the Internet shopping mall server 10 may also grant points to buyers.

The popularity ranking list that is updated and displayed on the product purchase page is ordered in the order of the number of selections of advertisement content by the advertisement producer selected in the product purchase according to the purchase event. The popularity ranking list and/or the new list may be stored in the Internet shopping mall server 10 and matched with product registration information of a product seller in a product seller registration information DB. According to the popularity ranking list, it is possible to induce competition between advertisement producers to produce high-quality advertisement contents, so that high-quality advertisement contents can be obtained and buyers do not have to watch multiple advertisements.

In this way, the Internet shopping mall server 10 responds to an access request including an access link from the purchaser terminal 30, and purchase target product information corresponding to the product of the access link and information included in a popularity ranking list, a new list, and an access link. It is configured to display the identifier of the advertisement producer as the information of the selected advertisement producer.

Meanwhile, the Internet shopping mall server 10 periodically (eg, once a day, etc.) uses the advertisement producer registration information DB to access advertisement contents registered as advertisements of products to be purchased, and determines whether the advertisement contents are accessible. (e.g., delete or not). The Internet shopping mall server 10 blocks advertisement producers of inaccessible advertisement contents from the popularity ranking list (see ⑨).

Through this control flow, advertisement producers are induced to produce high-quality advertisement contents that affect purchases, and product sellers can use a plurality of advertisement contents whose rankings are dynamically changed to provide efficient and inexpensive advertisements. In addition, the purchaser can obtain product information through various advertisement contents.

4 is a diagram illustrating an example of another control flow for performing electronic commerce in conjunction with an advertisement.

The control flow of FIG. 4 performed by the electronic commerce system is mostly the same as the control flow of FIG. 3 and has some differences. Hereinafter, contents that are different from the control flow of FIG. 3 will be described in more detail.

First, the product seller registers the product in the Internet shopping mall server 10 (see ①), and the advertisement producer issues an access link for advertisement (see ②). Here, the advertisement producer may or may not store the connection link for advertisement inside.

The advertisement producer outputs advertisement contents through the contents server 20 (see ③), and the buyer views the advertisement contents (see ④). A specific content server 20 may be configured not to display an access link for an advertisement or not to automatically connect according to a click.

In this case, the purchaser terminal 30 transmits an access request including the address of the Internet shopping mall server 10 through an internal program or a web browser as a direct input by the purchaser, and the Internet shopping mall server 10 receives the access request ( ⑤). The access request includes the address of the Internet shopping mall server 10, but is configured not to include other advertising producer identifiers and product identifiers according to the limitations of the content server 20.

Upon receiving the access request, the Internet shopping mall server 10 transmits a history inquiry request to the purchaser terminal 30 through the history request module (see ⑥). Upon receiving the history inquiry request, the purchaser terminal 30 configures history information through the buyer support module and transmits the configured history information, and the Internet shopping mall server 10 receives it (see ⑦).

The history information stores identification information on advertisement contents viewed by the purchaser terminal 30 prior to the access request, and is transmitted through a history inquiry module and a history transmission module of the purchaser support module.

Thereafter, the Internet shopping mall server 10 constructs a product purchase page according to the receipt of the history information, outputs the product purchase page (see ⑧), and receives a purchase request from the purchaser terminal 30 (see ⑨).

The Internet shopping mall server 10 may extract an advertisement producer identifier and/or a product identifier from an advertisement producer registration information DB using identification information of advertisement content included in the history information. The Internet shopping mall server 10 uses a search input from an additional purchaser or an extracted product identifier to create a product purchase page displaying information of an advertisement producer selected based on purchase target product information, a popularity ranking list, a new list, and history information. It is configured and output to the purchaser terminal (30).

At this time, as described above, the advertisement producer displayed as default in the advertisement producer selection window and the advertisement producer displayed in the pull-down menu are automatically generated using the transmitted history information as described above. For example, if there are too many advertisement producers in one product, displaying all advertisement producers in the advertisement producer selection window and having them select them causes inconvenience to the buyer in the selection process. However, this inconvenience is greatly reduced by including only the advertisement producers of the advertisement contents that the buyer actually watched.

According to the purchase request, the Internet shopping mall server 10 updates the popularity ranking list (see ⑩) and blocks inaccessible advertisement contents from the popularity ranking list (see ⑪) according to whether registered advertisement contents are accessible.

Through the control flow of FIG. 4, even in e-commerce transactions that cannot utilize access links through the Internet shopping mall server 10, advertisement content that induces purchase or access according to the past advertisement content viewing history provided from the purchaser terminal 30 can be specified, and accordingly, in subsequent purchases, the advertisement producer can be given a profit according to the production of advertisement contents.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention to those skilled in the art in the technical field to which the present invention belongs. It is not limited by drawings.

10 : Internet shopping mall server
20: Content Server
30: buyer terminal
40: advertising producer terminal
50: product seller terminal

Claims (12)

As an advertisement-linked e-commerce method performed by an e-commerce system,
outputting a product purchase page displaying information on a product to be purchased, a popularity ranking list of advertisement producers providing advertisement contents of the product to be purchased, and information on advertisement producers selected according to viewing of the advertisement contents; and
Including, giving points to the selected advertisement producer according to a purchase event on the product purchase page and updating the popularity ranking list;
E-commerce method. According to claim 1,
The step of outputting the product purchase page further displaying the new list of advertisement producers includes the display of the advertisement content selected from among a plurality of advertisement contents viewed according to the viewing of advertisement contents according to the advertisement producer selection in the popularity ranking list and the new list. indicating an identifier,
E-commerce method. According to claim 1,
In the step of updating the popularity ranking list, the popularity ranking list is ordered in the order of the number of selections of advertisement content by the advertisement producer selected in the product purchase according to the purchase event.
E-commerce method. According to claim 1,
In the step of outputting the product purchase page, in response to an access request including an access link from a purchaser terminal, the product information to be purchased corresponding to the product of the access link, the popularity ranking list, and the advertisement producer included in the access link. Displaying the identifier as the information of the selected advertisement producer,
E-commerce method. According to claim 4,
Prior to the step of outputting the product purchase page, the step of providing an access link for an advertisement producer who produces advertisement contents of a product to be purchased; further comprising,
The access link including the advertising producer identifier, the identifier of the product to be purchased, and the address of the Internet shopping mall server is displayed together with the advertising content of the content server produced by the advertising producer and uploaded to the content server to provide a purchase link to the content viewer,
E-commerce method. According to claim 5,
The content server is a video server or an SNS server,
E-commerce method. According to claim 1,
Receiving an access request including an address of an Internet shopping mall server from a purchaser terminal before outputting the product purchase page; and transmitting a history inquiry request to the purchaser terminal and receiving history information from the purchaser terminal.
The product purchase page displays information of an advertisement producer selected based on the received history information.
E-commerce method. According to claim 1,
Determining whether the advertisement contents registered as advertisements for the product to be purchased are accessible and blocking advertisement producers of inaccessible advertisement contents from the popularity ranking list; further comprising,
E-commerce method. As an advertisement-linked e-commerce system,
An Internet shopping mall server capable of internet communication with one or more purchaser terminals and online purchase of one or more purchase target products that can be shopped;
The Internet shopping mall server provides a product purchase page displaying information on the product to be purchased, a popularity ranking list of advertisement producers providing advertisement contents of the product to be purchased, and information on advertisement producers selected according to viewing of advertisement contents to the purchaser. Outputting to a terminal, giving points to the selected advertisement producer according to a purchase event on the product purchase page and updating the popularity ranking list.
e-commerce system. According to claim 9,
The Internet shopping mall server, in response to an access request including an access link from the purchaser terminal, provides information on the product to be purchased corresponding to the product of the access link, the popularity ranking list, and the identifier of the advertisement producer included in the access link. Outputting a product purchase page displayed with the information of the selected advertisement producer,
e-commerce system. According to claim 10,
The Internet shopping mall server, before outputting the product purchase page, grants a connection link for an advertisement producer who creates advertisement contents for a product to be purchased;
The connection link including the advertising producer identifier, the identifier of the product to be purchased, and the address of the Internet shopping mall server is displayed together with the advertising content of the content server produced by the advertising producer and uploaded to the content server, and the purchase link is displayed in the content viewer of the purchaser terminal. provided to,
e-commerce system. According to claim 9,
The advertisement-linked e-commerce system further includes the one or more purchaser terminals,
The Internet shopping mall server, before outputting the product purchase page, receives a connection request including an address of the Internet shopping mall server from the purchaser terminal, transmits a history inquiry request to the purchaser terminal according to the connection request, and the purchaser terminal Receives history information from
The product purchase page displays information of an advertisement producer selected based on the received history information.
e-commerce system.

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