KR20120030257A - System and method for distributing shopping records - Google Patents

Abstract

The present invention relates to a method and system for distributing shopping logs. The present invention provides an online shopping mall system, the method comprising: receiving authentication information of a third party service from a first client, receiving a purchase request for goods from the first client, and receiving the goods for the account of the first client. A purchase process, and performing authentication with the authentication information to a third party service server and transmitting the purchase information of the article.

Figure 1

Description

System and method for distributing shopping records.}

The present invention relates to an online shopping mall, and more particularly, a client can access a online shopping mall server and distribute the information about the sold product in a shopping mall that can purchase goods or service goods through a network communication, thereby inducing buyers and increasing sales. It relates to a method and system that can be maximized.

The present invention relates to an online shopping mall.

An online shopping mall is a compound word of cyber space, which means a virtual world on a computer communication network, and a shopping mall, which means a pedestrian shopping mall, and is also called a cyber mall, which is a collection of stores displaying and selling goods in a virtual space on the Internet. Many stores are gathered together to form a mall rather than a single store, and they are said to be the most popular and convenient for customers. Many virtual stores including cyber shopping malls are appearing on the Internet.

The cyber shopping mall is a virtual store designed and created by computer graphics processing and is opened on the homepage of the world wide web server. The customer accesses the cyber shopping mall with a web browser, browses the product list and information on the computer screen, and orders the desired product online.

In such an online shopping mall, various marketing methods have been attempted to increase sales by inducing many buyers to visit as in an offline shopping mall. Among them, the most basic marketing method is a banner advertisement on a portal site with a large number of visitors or a keyword advertisement on a search site. However, this has the disadvantage that effective targeting for each product is impossible, and there is a limit that the effect of the advertisement is very insignificant to buyers who have a rejection of the advertisement.

As a new online marketing method that overcomes these shortcomings, word-of-mouth marketing or viral allows users to leave a review or recommendation of a buyer on a blog or a cafe, so that other buyers who obtain the information can make a purchase in an online shopping mall. Marketing has been proposed. However, this also means that it is not an effective targeting because it is a word of mouth and a testimonial to the vague masses, and there is a disadvantage that the effect of word of mouth is deteriorating as more testimonials or recommendations produced for commercial purposes are increased. . In addition, true viral marketing should be something that can be spread in a flash like a virus. In order for any one review or recommendation to spread, each user must distribute the article or post it directly. There is a limit.

SUMMARY OF THE INVENTION An object of the present invention is to provide a method and system in which a usage log in an online shopping mall can be automatically recorded in a third party service server.

In addition, another object of the present invention is to provide a method and system that allows a user log of an online shopping mall to be automatically recorded in a third party service server so that a user of the third party service can flow into the online shopping mall.

In addition, another object of the present invention is to log the usage log in the online shopping mall on the third-party service server automatically allows third-party service users to have a natural desire to purchase goods purchased by acquaintances without objection and To provide a system.

In addition, another object of the present invention is to provide a method and system for inducing the use of third-party service users to purchase things, such as the goods purchased by acquaintances are automatically recorded on the third-party service server on the online shopping mall To provide.

In addition, another object of the present invention is that if the usage log in the online shopping mall is automatically recorded in the third-party service server to induce other third-party service users to purchase the product, the performance can be returned to the initial buyer as a reward The present invention provides a method and a system.

According to a feature of the present invention for achieving the above object, the present invention, in the online shopping mall system, receiving the authentication information of the third-party service from the first client, the purchase of goods from the first client Receiving a request, purchasing and processing the article with respect to the account of the first client, and performing authentication with the authentication information to a third party service server, and transmitting the purchase information of the article.

In the present invention, the purchase information of the article includes link information of the shopping mall page for the article.

In the present invention, the link information further comprises an account identification number of the first client, the step of receiving access through the link information from a second client, receiving a purchase request for the article from the second client, And purchasing the goods for the account of the second client and paying a coupon or points to the account of the first client corresponding to the account identification number.

In the present invention, the coupon or point of payment is determined according to the purchase price of the article.

In the present invention, the link information further comprises an account identification number of the first client, the step of being connected through the link information from a second client, and a coupon for the account of the first client corresponding to the account identification number Or paying points.

The present invention, the step of being connected through the link information from a second client, receiving a purchase request for the article from the second client, the process of purchasing the article for the account of the second client, the Recognizing the account of the first client with reference to referrer information in the connection, and providing a coupon or points for the account of the first client.

The present invention includes the steps of receiving access through the link information from a second client, recognizing the account of the first client with reference to the referrer information in the connection, and coupons or points for the account of the first client Paying.

In the present invention, the purchase request includes at least one of credit card information, coupon information, and point information together with the identification number of the article.

The present invention transmits a shopping log distribution request query to the first client, and when receiving a shopping log distribution request from the first client, performs authentication with the authentication information to a third party service server to perform the authentication of the article. Transmitting the purchase information.

The present invention includes transmitting the authentication information and purchase information of the article through an API provided by a third party service server.

The present invention, in the online shopping mall system, a web server unit for receiving and storing authentication information of the third party service from the first client, and receives a purchase request for goods from the first client, the account of the first client A purchase processing unit for purchasing and processing the goods, and a shopping log distribution unit for performing authentication with the authentication information to a third party service server and transmitting purchase information of the goods.

In the present invention, the purchase information of the article includes link information of the shopping mall page for the article.

In the present invention, the link information further includes an account identification number of the first client, the web server unit is connected through the link information from a second client, and receives a purchase request for the article from the second client The purchase processing unit may further include a reward payment unit that purchases and processes the article for the account of the second client and pays a coupon or points to the account of the first client corresponding to the account identification number.

In the present invention, the coupon or point of payment is determined according to the purchase price of the article.

In the present invention, the link information further includes an account identification number of the first client, wherein the web server unit is accessed from the second client through the link information, the account of the first client corresponding to the account identification number It further includes a reward payment unit for paying the coupon or points.

In the present invention, the web server unit is connected through the link information from the second client, receives a purchase request for the article from the second client, the purchase processing unit purchases the article for the account of the second client The processor further includes a reward payment unit for recognizing the account of the first client by referring to the referrer information in the connection, and paying a coupon or a point to the account of the first client.

In the present invention, the web server unit is connected through the link information from the second client, by referring to the referrer information in the connection to recognize the account of the first client, the coupon or point for the account of the first client Further comprising a compensation payment unit for paying.

In the present invention, the purchase request includes at least one of credit card information, coupon information, and point information together with the identification number of the article.

In the present invention, when the shopping log distribution unit transmits a shopping log distribution query to the first client and receives a shopping log distribution request from the first client, the shopping log distribution unit authenticates the third party service server with the authentication information. To transmit the purchase information of the article.

In the present invention, the shopping log distribution unit, the authentication information and the purchase information of the goods through the API provided by the third party service server.

According to the present invention as described above, the present invention can provide a method and system that can automatically record the usage log in the online shopping mall on the third-party service server.

In addition, the present invention can provide a method and system that allows the usage log in the online shopping mall to be automatically recorded in the third party service server to allow the user of the third party service to flow into the online shopping mall.

In addition, the present invention is to provide a method and system for automatically recording the usage log in the online shopping mall on the third-party service server so that the third-party service users have a natural desire to buy things purchased by acquaintances without objection. Can be.

In addition, the present invention can provide a method and system for automatically logging the usage log in the online shopping mall to the third-party service server to induce the third-party service users to purchase things, such as goods purchased by acquaintances. .

In addition, the present invention is a method and system that can be returned to the initial buyer when the usage log in the online shopping mall is automatically recorded in the third-party service server to induce other third-party service users to purchase goods Can be provided.

1 is a view showing a shopping log distribution system according to a preferred embodiment of the present invention.
2 is a block diagram showing a shopping mall server of a shopping log distribution system according to a preferred embodiment of the present invention.
3 is a flowchart illustrating a shopping log distribution method according to a preferred embodiment of the present invention.
4 is a diagram illustrating a screen displaying a shopping log on a third party service by a shopping log distribution method according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating a process in which a reward according to a purchase record is paid to a first client who distributes a shopping log in a shopping log distribution method according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating a process in which rewards are provided to a first client who distributes shopping logs in a shopping log distribution method according to an exemplary embodiment of the present invention.

Specific details of other embodiments are included in the detailed description and the drawings.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various different forms, and only the embodiments make the disclosure of the present invention complete, and the general knowledge in the art to which the present invention belongs. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

Hereinafter, the present invention will be described with reference to the drawings for explaining a shopping log distribution method and system according to embodiments of the present invention.

1 is a view showing a shopping log distribution system according to a preferred embodiment of the present invention.

According to an embodiment of the present invention, a shopping log distribution system includes a network 100 including a communication network such as the Internet, a first client 101 and a second client 102 connected to the network, and a network connected to the network. The shopping mall server 150 and a third party service server 160 connected with the network.

The first client 101 and the second client 102 are user terminals capable of communicating with the network 100 and capable of processing information, such as personal computers (PCs), mobile communication terminals, personal digital assistants (PDAs), smart phones, Notebook computers and the like.

The first client 101 and the second client 102 transmit and receive data with the shopping mall server 150 through the network 100 communication using various application programs executed on an operating system and perform information processing. . In this case, the application program may be a web browser. The shopping mall server 150 may be configured as a server-side system including a general web server capable of communication, and in some cases, may include a load balancing server for distributing and processing traffic. The shopping mall server 150 may communicate with a database server to transmit and receive account information or product information necessary for operating a shopping mall. The shopping mall server 150 is also connected to the PG server that can perform payment processing, the PG server is a third party system to receive payment information, such as the user's card number or mobile phone number, such as card payment or mobile phone payment In charge of payment processing.

2 is a block diagram showing a shopping mall server of a shopping log distribution system according to a preferred embodiment of the present invention.

The shopping mall server 150 includes a web server unit 151, a purchase processing unit 152, a shopping log distribution unit 153, and a compensation payment unit 154, which are responsible for the functions described below. They may be implemented as different hardware systems that communicate with each other, or may be implemented as software modules that physically perform interprocess communication in one system.

3 is a flowchart illustrating a shopping log distribution method according to a preferred embodiment of the present invention.

The web server unit 151 receives the connection of the first client 101 and transmits a web page. First, a client 101 who purchases an item in an online shopping mall according to the present invention is called a first client. At this time, the first client transmits its ID and password used in the third party service to the web server unit 151 as authentication information of the third party service, and the web server unit 151 sends the client account. The third party service refers to a service subject or a service server that provides an independent service as a subject separate from the online shopping mall according to the present invention. Since the third party service should be a service suitable for spreading the purchase information in the online shopping mall, it is preferably a social network service. That is, it is a service that enables users to share their actions or contents generated by themselves, such as Twitter or Facebook, in a personalized page, and each user is formed in a certain relationship with each other to share the contents recorded in each other's account. desirable.

The first client 101 then accesses the shopping mall server 150 to receive information about the article, receives selection information about the item to be purchased from the user of the first client 101, and receives the shopping mall. The purchase request is transmitted to the web server unit 151 of the server 150 (S321). The purchase request may include payment information such as a credit card number together with an identification number of the selected article.

The purchase processing unit 152 performs the purchase processing of the article with respect to the account of the first client as the received purchase request (S331). The purchase processing unit 152 pays the received payment to the PG server for payment processing at the time of purchase. After sending the information, you can receive the result.

After the purchase process is completed, the shopping log distribution unit 153 transmits the authentication information of the first client 101 previously received and stored in the web server unit 151 to the third party service server 160. By performing authentication, the purchase information of the article may be transmitted, so that a shopping log indicating that the first client 101 has purchased the article is recorded in the third party service server 160 (S341).

The shopping log distribution unit 153 may use an API (Application Programming Interface) provided by the third party service server 160 to deliver the information to the third party service server 160, and the authentication information and the purchase. Information can also be sent.

4 is a diagram illustrating a screen displaying a shopping log on a third party service by a shopping log distribution method according to an exemplary embodiment of the present invention.

For example, when the third party service is a facebook, the authentication information may be a Facebook ID and password of the first client 101, and the purchase information may be provided by the first client 101. It may include at least one of the kind of the purchased product, the model name of the product, the alias of the product, the link information (address) of the online shopping mall page. The Facebook server may perform authentication as authentication information transmitted to Facebook through the API, and record the purchase information in an account corresponding to the Facebook ID of the first client 101. The recorded shopping information is exposed to Facebook friends of the first client 101 or other Facebook users visiting the Facebook account of the first client 101.

If the user's name (or ID) is “Jordan, kim”, the user's wallpaper (wall or timeline) displays information about other users who are friends with the user. In the figure, information 421 indicating that "Alan, J." and "Goork" became friends five hours ago is displayed, and chatter of other users is recorded thereunder. In addition, when a user named "Goork" purchases an "iPad 32G 3G" model from "Applestore" and transmits purchase information to a Facebook server by the shopping log distribution method according to the present invention, as shown in the drawing. The information is displayed and can be displayed to “Goork” and all other Facebook users who are friends.

The figure also shows a log of the “9 Days and 10 Nights HYATT Gold Package” purchased by “sahak,” another Facebook friend of “Jordan, kim.” (423)

When a purchase log of a third-party service user is recorded, the user's friends can get information about what the acquaintance bought, and this allows the buyer to intimately inform the acquaintance of the purchase. To satisfy the psychological desire to show off, to allow the buyer's friends to obtain information about the goods purchased by the acquaintances, to stimulate their desire to buy, and the acquaintances of the buyer The fact that the purchase is made only makes the purchase more reliable and can be purchased, and as a seller of the purchased item, the purchase behavior of any one buyer can influence the provoking purchase of the acquaintances of the purchaser to obtain the effect of purchase promotion. Can be.

In fact, as shown in this drawing, friends of “Goork” or users who visited the personal page of “Goork” can confirm that “Goork” purchased the “iPad 32G 3G” model, and inspire them to purchase. "Goork" can stealthily show off their purchases. Friends of “sahak” or personal page visitors to “sahak” know that “sahak” takes 10 days off to travel to Hawaii, and they can inspire the desire to travel the same time on vacation. Can boast of his wonderful travel plans in a natural and unnatural way.

In this way, in order for the third party service user's purchase log directly to another user's purchase, the purchase information includes link information of the shopping mall page for the item, and immediately after another user clicks a link in the purchase log. It is desirable to be able to purchase the goods.

5 is a flowchart illustrating a process in which a reward according to a purchase record is paid to a first client 101 who distributes a shopping log in a shopping log distribution method according to an exemplary embodiment of the present invention.

Hereinafter, the second client 102 refers to a user terminal of the shopping mall that accesses a shopping mall page by clicking a link included in the purchase log.

According to an embodiment of the present invention, as the purchase information of the first client 101 is spread to the third party service as described above, the second client 102 clicks the link information included in the purchase information to make a purchase. In this case, since the first client 101 makes a certain contribution to the purchase of the second client 102, the first client 101 can provide a reward for the contribution to the account of the first client 101. have.

That is, when the second client 102 clicks the link in the third party service (S511), the second client 102 is connected to the shopping mall page corresponding to the link (address) (S521), and in a general shopping mall purchase procedure Similarly, the shopping mall server provides the goods information to the second client 102 and receives a purchase request for the goods from the second client 102 to process the purchase. (S531) At this time, the second client 102. Various embodiments may be implemented to determine whether the connection of a) is followed by a link included in the purchase information.

First, the link information may include an account identification number of the first client 101 together with link information of a shopping mall page. The account identification number may be transmitted to the shopping mall page as a parameter, and the parameter may be encrypted. The reward payment unit 154 identifies the first client 101 account by using the transferred account identification number and pays the coupon or point as a reward to the first client 101 account, and the payment amount is the second. The purchase price of the article purchased by the client 102 may be calculated.

As another method of identifying the first client 101, when the second client 102 clicks on the link information to access the shopping mall page, the reward payment unit may refer to the referrer information from a page of a third party service server. It is possible to check whether the page is included in the third party service account of the first client 101 by extracting the address or contents of the page, so that the link information is transmitted to the third party service server. An account of one first client 101 may be identified, and a coupon or point may be paid to the account of the first client 101.

Referrer information is a field included in a hypertext transfer protocol (HTTP) header and refers to information including an address of a previous page when a website is accessed through hypertext.

FIG. 6 is a flowchart illustrating a process of providing a reward according to a click to a first client 101 that distributes a shopping log in a shopping log distribution method according to an exemplary embodiment of the present invention.

The reward may be paid only by clicking the link information of the second client 102 even if the second client 102 does not purchase it. It can be said that the fact that the visit to the shopping mall page itself had a publicity effect, and the buying behavior itself is not made at the first visit, and the first visit can recognize the goods and then visit the page again to make a purchase. Because. In this case, when the web server unit accesses from the second client 102 through the link information (S611), the reward payment unit pays a coupon or points to the account of the first client 101 corresponding to the identification number of the account. (S641)

In this case, of course, the compensation payment unit may use the referrer information to recognize the first client 101.

The coupon or point information paid in this way is stored in the account database, which can be used as a payment method when purchasing from the shopping mall server.

In addition, according to an embodiment of the present invention, the step of receiving the authentication information from the first client 101 does not necessarily have to be preceded in time series than the goods purchase step. That is, step (a) may precede step (b), but may precede step (c), precede step (d), or be performed simultaneously with step (b) or (c) or (d). Of course, all of them can be recognized as equivalent invention having substantially the same configuration. If the step (a) is performed at the same time as the step (d), the authentication information is input before each item purchase or payment for the item from the first client 101, for each purchase of each item It may be implemented by receiving authentication information and transmitting the received authentication information and purchase information to a third party service server 160.

In addition, instead of automatically transmitting the purchase information to the third party service server 160, the user of the first client 101 agrees as a response by inquiring whether or not distribution is performed at each transmission. The shopping log may be distributed only when the request is transmitted, and the shopping log may be distributed only when the user of the first client 101 satisfies a distribution condition set in advance. The distribution condition may include a price, a category of goods, a delivery area, and the like.

Those skilled in the art will appreciate that the present invention can be embodied in other specific forms without changing the technical spirit or essential features of the present invention. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is indicated by the scope of the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and the equivalent concept are included in the scope of the present invention. Should be interpreted.

100: network 101: first client
102: second client
150: shopping mall server 151: web server
152: purchase processing unit 153: shopping log distribution unit
154: compensation payment unit 160: third party service server
401: third party service 411: user profile
421, 422, 423: information display window

Claims (20)

In the online shopping mall system,
(a) receiving authentication information of a third party service from the first client;
(b) receiving a purchase request for an item from the first client;
(c) purchasing the goods for the account of the first client; And
(d) performing authentication as the authentication information to a third party service server and transmitting the purchase information of the article. The method of claim 1,
The purchase information of the article includes the link information of the shopping mall page for the article, shopping log distribution method. The method of claim 2,
The link information further includes an account identification number of the first client,
Receiving access through the link information from a second client;
Receiving a purchase request for the article from the second client; And
And purchasing the goods for the account of the second client, and paying a coupon or points for the account of the first client corresponding to the account identification number. The method of claim 3,
The coupon or point is a shopping log distribution method, the payment amount is determined according to the purchase price of the article. The method of claim 2,
The link information further includes an account identification number of the first client,
Receiving access through the link information from a second client; And
And paying the coupon or points for the account of the first client corresponding to the account identification number. The method of claim 2,
Receiving access through the link information from a second client;
Receiving a purchase request for the article from the second client;
Purchasing the goods for the account of the second client;
Recognizing an account of the first client with reference to referrer information in the connection; And
Paying a coupon or points for the account of the first client; comprising, shopping log distribution method. The method of claim 2,
Receiving access through the link information from a second client;
Recognizing an account of the first client with reference to referrer information in the connection; And
Paying a coupon or points for the account of the first client; comprising, shopping log distribution method. 8. The method according to any one of claims 3 to 7,
The purchase request includes at least one of credit card information, coupon information, and point information together with the identification number of the article. The method of claim 1,
In step (d),
When the shopping log distribution request is transmitted to the first client, and when the shopping log distribution request is received from the first client, the third party service server performs authentication as the authentication information and transmits the purchase information of the article. Comprising; shopping log distribution method. The method of claim 1,
In step (d),
And transmitting the authentication information and purchase information of the article through an API provided by a third party service server. In the online shopping mall system,
A web server unit which receives and stores authentication information of a third party service from a first client, and receives a purchase request for goods from the first client;
A purchase processor configured to purchase and process the goods for the account of the first client; And
And a shopping log distribution unit configured to transmit a purchase information of the article by performing authentication with the third party service server as the authentication information. The method of claim 11,
The purchase information of the article includes the link information of the shopping mall page for the article, shopping log distribution system. The method of claim 12,
The link information further includes an account identification number of the first client,
The web server unit is connected through the link information from a second client, receives a purchase request for the article from the second client,
The purchase processing unit purchases the goods with respect to the account of the second client,
And a reward payment unit for paying a coupon or points for the account of the first client corresponding to the account identification number. The method of claim 13,
The coupon or point is a shopping log distribution system, the payment amount is determined according to the purchase price of the article. The method of claim 12,
The link information further includes an account identification number of the first client,
The web server unit is connected through the link information from a second client,
And a reward payment unit for paying a coupon or points for the account of the first client corresponding to the account identification number. The method of claim 12,
The web server unit is connected through the link information from a second client, receives a purchase request for the article from the second client,
The purchase processing unit purchases the goods with respect to the account of the second client,
And a reward payment unit for recognizing the account of the first client with reference to the referrer information in the connection and paying a coupon or a point to the account of the first client. The method of claim 12,
The web server unit is connected through the link information from a second client,
And a reward payment unit for recognizing the account of the first client with reference to the referrer information in the connection and paying a coupon or a point to the account of the first client. 18. The method according to any one of claims 13 to 17,
The purchase request includes at least one of credit card information, coupon information, and point information together with the identification number of the article. The method of claim 11,
The shopping log distribution unit,
When the shopping log distribution request is transmitted to the first client, and when the shopping log distribution request is received from the first client, the third party service server performs authentication as the authentication information and transmits the purchase information of the article. To, shopping log distribution system. The method of claim 11,
The shopping log distribution unit,
Shopping log distribution system for delivering the authentication information and the purchase information of the article through an API provided by a third-party service server.

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