KR20130141277A - System for connecting public relations of member stores, and method for the same - Google Patents

Abstract

Merchants mutual promotional linkage system of the present invention, the first merchant terminal disposed in the merchant to register the first merchant promotional material; A second merchant terminal that registers each second merchant advertisement and allows the first merchant to make a friend and expose the first merchant advertisement of the first merchant terminal together with the second merchant advertisement; A third merchant terminal that registers third merchant advertisements, and makes friends with the first merchant to expose the third merchant advertisement with the first merchant advertisement of the first merchant terminal; An affiliated store management server that allows access of the first to third affiliated terminals to manage the first to third affiliated stores, permits setting up friends between affiliated stores, and manages registration of registered first to third affiliated store promotional materials; And a customer terminal that downloads an app (APP) from the affiliated store management server and visits the first to third affiliated stores to execute the app, wherein the first to third affiliated stores each have a friend through the first to third affiliated stores. Link promotional materials.

Description

Merchants' mutual linkage system and method {SYSTEM FOR CONNECTING PUBLIC RELATIONS OF MEMBER STORES, AND METHOD FOR THE SAME}

The present invention relates to the promotion of affiliated stores, and more specifically, to each other to allow each other to expose merchants promotional materials such as advertisements, event coupons among the merchants, each of which can promote their own merchants, mutual promotional linkage system and method therefor. It is about.

In general, the main customers of offline stores, especially those run by small merchants, often live (or work) around or pass by. Or, they are regular customers who are constantly satisfied with their products and services. Small-scale offline stores often open discounts and gift-giving events, and are attempting event marketing to promote to customers while reducing inventories. For example, stores that require inventory management, such as grocery stores, restaurants, and fashion-sensitive fashion stores, are more aggressively using event marketing.

Active marketing through these events is effective, but the method of informing the customer of the event is very limited. For example, an advertisement leaflet carrying an advertisement of a shop is distributed to passersby passing around the shop, or an advertisement or an event is displayed on a local handbag. However, since these events are held within a certain period of time, advertising methods such as leaflets or local flyers, which are less rapid, have limitations.

Recently, as the development and distribution of communication networks have expanded, local advertisements using the Internet or wireless communication networks are being developed. For example, offline shop owners open their own dedicated websites and promote them, or register and promote their stores in local information services such as portal sites. The former has the advantage that the shop owner can provide his or her own advertisements or events as desired, while the construction cost is high and the visitor is less effective. The latter has the advantage of being able to promote to visitors of the portal site, while the disadvantage is that it is very limited to actively provide its own advertisements or events.

However, as location - based technologies have been developed and smartphones have become widespread in recent years, the location - based service environment is better equipped than ever. Therefore, it is urgent to develop an advertisement technology suitable for an area-based offline store using the online social network technology and location-based technology. In particular, a small merchant's offline store contracted by a discount store or a chain store of a large company requires an advertisement or event promotion technology suitable for such an offline store.

On the other hand, as a related technology, Korean Patent Publication No. 2001-106187 discloses an invention entitled "Merchant's promotion system and its operation method", it will be described with reference to FIG.

1 is a block diagram illustrating an affiliated store promotion system according to the related art.

Referring to FIG. 1, the affiliated store promotion system according to the related art includes a plurality of user terminals 10, an affiliated store management server 20, a mobile communication terminal 30, and an affiliated store terminal 40. The management server 20 includes a web server 21, a mail server 22, a database server 23, and an application server 24.

The merchant promotion system according to the related art receives information about the discount events and events of the merchants transmitted through a network communication network, so that when the members use the cards, discounts or prizes can be provided to the card users. It relates to a merchant promotion system and its operation method that can promote the merchant by issuing a coupon or sending a message.

According to the merchant promotion system according to the prior art, first, from the merchant to receive a discount and event information on the target customer group selected based on the differentiated membership information of the members, such as income level, education, location, personal interests After construction, the user provides personalized information to the user using a merchant promotional web page having e-mail discount and event information, an e-mail, a message that can be transmitted through a mobile communication terminal, and the user to the user terminal 10. When the communication connection is performed to the affiliated store management server 20 through the installed web browser, the corresponding information may be provided to the user in real time.

On the other hand, as a related art, Korean Patent Application Publication No. 2009-76008 discloses an invention entitled "partnership service providing server, a system for providing an affiliated service using a mobile terminal, and a method thereof", which will be described with reference to FIG. .

2 is a block diagram illustrating a system for providing an affiliated service according to the related art.

Referring to FIG. 2, the affiliated service providing system according to the related art includes a mobile terminal 30 in which a subscriber authentication module 50 is mounted, a plurality of affiliated store terminals 40, an SMS / MMS server 61, and an affiliated service. The service providing server 62, the merchant management server 63, the customer management server 64, and a mobile communication network and a network interworking these components are included.

The affiliated service providing system according to the related art relates to an affiliated service providing system and a method using a mobile terminal capable of supporting affiliate marketing between affiliated affiliates and activating a use of a coupon use transaction or advertisement, and the like, wherein The affiliate service information may be rate data associated with affiliated stores in which the plurality of affiliated store terminals 40 are installed, or additional content.

According to the affiliated service providing system according to the related art, it is possible to efficiently share the customer to support affiliate marketing between the affiliated merchants, contribute to the increase in sales of the merchants, and activate the coupon use transaction. In addition, by providing consumers with advertisements or discounts / earnings information for future visitable merchants, consumers can easily use the goods or services while receiving benefits.

Meanwhile, as another related technology, Korean Patent Application Publication No. 2012-45549 discloses an invention entitled “User Location Based Recommendation Service System and Method”, which will be described with reference to FIGS. 3A and 3B.

3A and 3B are diagrams illustrating examples of a user location-based recommendation service system and a method thereof according to the related art.

Referring to FIG. 3A, a user location based recommendation service system according to the related art includes a user terminal 10, a service device 70, a location based service (LBS) server 80, an affiliated store terminal 40, and the like. do.

Referring to FIG. 3B, in the user location-based recommendation service method according to the related art, the user terminal 10 accesses the service device 70 through a communication network and requests affiliate store information (S11).

Next, the service device 70 receives the information on the current location of the user terminal 10 from the LBS server 80 to check the current location of the user terminal 10 (S12). For example, the service device 70 receives the current position by the GPS function from the user terminal 10 when the user terminal 10 is equipped with a Global Positioning Service (GPS) function, You can check your current location.

Next, the service device 70 searches a database and extracts affiliated stores that handle consumer items among affiliated stores located near the current location of the user terminal 10 (S13).

Next, the service device 70 transmits the customer attraction information request message to the affiliated store terminal 40 of the extracted affiliate store (S14).

Next, the affiliated store terminal 40 transmits the customer attraction information to the service device 70 (S15). Therefore, the service device 70 obtains customer attraction information for each affiliate store.

Next, the service device 70 generates affiliated store recommendation information by arranging around the affiliated stores having a small number of current users based on customer attraction information acquired from the affiliated store terminal 50 and having a high acceptability (S16).

Next, the service device 70 provides the generated merchant recommendation information to the user terminal 10 through the communication network 120 (S17). In this case, the service device 70 may provide the generated merchant recommendation information to the user terminal 10 in the form of a message such as SMS, MMS, or an image or a video.

The user's location-based recommendation service system according to the prior art provides, according to a request for merchant information of a user, the merchant information based on the location information of the current user's location to the user terminal 10 in real time, or the affiliate stores the customer. By providing the user terminal 10 with information on discounts and mileage usage, etc., which are provided for the purpose, and information on the low number of current users, the user can easily select a merchant to visit or an optimal merchant among a plurality of nearby stores. Can be recommended.

According to the user location-based recommendation service system according to the prior art, the customer can easily find and use a merchant that can accommodate people with the customer at the current location. Thus, customers do not have to go to merchants that can accommodate the people they accompany. In addition, the merchant can secure more acceptable customers even in the situation currently being used by customers can provide the service to customers more conveniently and quickly.

However, according to the related art, there is a problem in that the promotion of the merchants is limited because the advertisements or events are not linked to each other among merchants, particularly among merchants of different industries.

1) Republic of Korea Patent Publication No. 2001-106187 (published: November 29, 2001), the title of the invention: "Membership promotional system and its operation method" 2) Republic of Korea Patent No. 10-479726 (application date: September 19, 2001), the title of the invention: "Online promotion of discount coupon merchants using the Internet and coupon use e-commerce system and its operation method" 3) Republic of Korea Patent Publication No. 2009-76008 (published: July 13, 2009), the title of the invention: "an affiliated service providing server, a system and method for providing a cooperation service using a mobile terminal" 4) Republic of Korea Patent Publication No. 2011-57814 (published: June 1, 2011), the title of the invention: "Advertising method according to the location information of the smartphone using a wireless communication network" 5) Republic of Korea Patent Publication No. 2011-111727 (published: October 12, 2011), the title of the invention: "Transaction and advertising method using a smartphone and social network services" 6) Republic of Korea Patent No. 10-936254 (application date: March 14, 2007), the title of the invention: "Status recognition based advertising coupon issuance system" 7) Republic of Korea Patent Publication No. 2012-45549 (published: May 9, 2012), the title of the invention: "User location-based recommendation service system and method"

Technical problem to be solved by the present invention to solve the above-described problems, by allowing the merchants of the same industry or mutual heterogeneous merchants to expose the merchants promotional materials, such as advertising, event coupons can promote their merchants at a low cost It is to provide a public relations linkage system and methods therefor.

Another technical problem to be achieved by the present invention, by performing a location-based advertising according to the customer's moving path, the merchants can make friends by themselves, and can contribute to the increase in sales through friends between merchants in a complementary relationship It is to provide a public relations linkage system and methods therefor.

As a means for achieving the above-described technical problem, the merchant inter-public relations linkage system according to the present invention, the first merchant terminal disposed in the merchant to register the first merchant promotional material; At least one second affiliated store terminal for registering a second affiliated store promotional material and allowing the first affiliated friend to expose the first affiliated store promotional material of the first affiliated store terminal together with the second affiliated store promotional material; At least one third merchant terminal allowing each of the third affiliate store advertisements to be registered and making friends with the first affiliate store to expose the third affiliate store advertisements with the first affiliate store advertisements of the first affiliate store; Merchants that allow access to the first to third affiliated terminals to manage the first to third affiliated stores, allow to set up friendlines between the affiliated stores, and manage registration of the registered first to third affiliated stores promotional materials. Management server; And a customer terminal that downloads an app from the affiliated store management server, visits the first to third affiliated stores, and executes the app, wherein the first to third affiliated stores are the friends. Through the first to third merchants, characterized in that the linkage.

Here, the first to third affiliated stores may be advertisements, events or coupons.

Here, the first to the third affiliate store is characterized in that the affiliate store of the same type of industry or the affiliate store of another industry.

The affiliated store management server may include: a web server performing a member authentication procedure of the first to third affiliated terminals through a web browser when the first to third affiliated terminals access a web through a network; An application server for providing an affiliated store promotion web page for the first to third affiliated store promotional materials when it is determined that the member authentication process of the first to third affiliated store terminals is completed and registered as a registered member; An affiliated store management unit configured to receive information input from the first to third affiliated store terminals, manage setting of friendship associations of the first to third affiliated store terminals, and manage registration of the first to third affiliated store promotional materials; An affiliate store database that stores information about the first through third affiliate stores and information about the first through third affiliate advertisements; An affiliated setting connection unit for allowing the first to third affiliated stores to establish mutual friendship connections; And an affiliated store promotional material registration unit for registering the first to third affiliated store promotional materials.

Here, the affiliated store management server, when the first to third affiliated terminals are connected via a web (WEB), the first to third affiliated stores allow communication with each other, the app (APP) of a plurality of customer terminals When connected via), it may further include an SNS management unit to allow communication between the customer terminals.

Here, each of the first to third affiliated terminals may include: an information input unit configured to input member authentication information and friend setting information; A promotional material uploading unit for uploading information about the affiliated store promotional material; And a customer terminal recognition module for automatically recognizing the customer terminal so that the customer terminal automatically executes an app (APP) when the customer terminal visits the first to third affiliate stores.

As another means for achieving the above-described technical problem, a method for linking public relations between affiliated stores according to the present invention includes: a) first to third affiliated stores in which first to third affiliated terminals are arranged, respectively, to a merchant management server through a network; Registering; b) the first to third affiliated store terminals performing friend making for promotional linkage between merchants; c) registering each of the first to third affiliate stores' franchises; d) a customer visits the first to third affiliated stores and executes an app (APP); e) exposing merchants mutually affiliated stores to the customer app (APP); f) selecting an affiliated store's promotional material of an affiliated store terminal that has made friends with me; And g) exposing details of an affiliated store that has made friends with me, wherein the first affiliated terminal is my affiliated terminal, and the second affiliated terminal is an affiliated terminal with which I have made friends, and the third affiliated terminal Is characterized in that the merchant terminal made a friend with me.

Here, the first to third affiliated store promotional material is characterized in that the advertisement, event or coupon.

Here, the first to the third affiliate store is characterized in that the affiliate store of the same type of industry or the affiliate store of another industry.

Here, when the first affiliated store terminal registered in step c) registers the affiliated store promotional material desired by the web or the app, the customer who visited the second affiliated store executes the app. The merchant information of the first affiliate store is characterized in that the exposure.

Here, in the step c), when the customer who visited the first affiliated store terminal executes the app (APP), the affiliated store promotional material of the third affiliated store terminal, which is a member who made a friend with me, is exposed.

In this case, when the customer visits the first to third affiliated stores in step d), the first to third affiliated terminals are configured to automatically execute the app (APP) by the terminal possessed by the customer. It can be recognized automatically.

Here, when the customer terminal performs a reservation by transmitting a coupon to the third merchant terminal in step f), the third merchant terminal is characterized in that for transmitting the reserved customer information to the first merchant terminal.

In accordance with an embodiment of the present invention, a method for linking public relations between merchants may further include allowing SNS communication between the first and third affiliated stores when the first to third affiliated terminals are connected through a web. can do.

According to the present invention, it is possible to promote a member store at a low cost by allowing the merchants of the same type of business to be exposed to each other or merchants of different types of business, such as advertising, event coupons.

According to the present invention, by performing a location-based advertising according to the customer's movement path, the affiliated stores themselves can collaborate with each other, and can contribute to the increase in sales through forming friends between the merchants in a complementary relationship.

1 is a block diagram illustrating an affiliated store promotion system according to the related art.
2 is a block diagram illustrating a system for providing an affiliated service according to the related art.
3A and 3B are diagrams illustrating examples of a user location-based recommendation service system and a method thereof according to the related art.
4 is a schematic configuration diagram of a system for promoting public relations between affiliated stores according to an embodiment of the present invention.
5 is a block diagram of a system for promoting public relations between merchants according to an embodiment of the present invention.
FIG. 6 is a view for explaining in detail a friendship between affiliated merchants in a system for promoting mutual communication between merchants according to an exemplary embodiment of the present invention.
7 is a view for explaining in detail the promotional linkage between each merchant affiliated in the promotional linkage system between merchants according to an embodiment of the present invention.
8 is a view for explaining in detail the APP execution of the customer visiting the merchant in the mutual merchant linked system according to an embodiment of the present invention.
FIG. 9 is a diagram illustrating social networking of customers in a promotional linkage system between merchants according to an embodiment of the present invention.
10 is a flowchart illustrating a method for linking public relations between affiliated stores according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, except to exclude other components unless otherwise stated.

4 is a schematic configuration diagram of a system for promoting public relations between affiliated stores according to an embodiment of the present invention.

Referring to FIG. 4, a system for promoting public relations between merchants according to an exemplary embodiment of the present invention may include a first merchant terminal 110, a second merchant terminal 120, a third merchant terminal 130, and an affiliate store management server 140. And a customer terminal 150.

 The first merchant terminal 110 is a terminal disposed in the first merchant, which is my affiliate, the second merchant terminal 120 is a terminal disposed in the second merchant, which is a merchant with whom I have made friends, and the third merchant terminal 130 Is a terminal disposed in a third merchant that is a member of a friend with me, and may be a PC, a mobile phone, or a smartphone, but is not limited thereto. Hereinafter, for convenience, the first affiliated store and the first affiliated terminal are described using the same reference numeral 110, the second affiliated store and the second affiliated store are described using the same reference numeral 120, and the third affiliated store and the third affiliated store terminal The same reference numeral 130 will be described.

First, when the first affiliated store terminal 110, which is my affiliate, makes a friend with the second affiliated store terminal 120, registers the second affiliated store terminal 120 as a friend. In addition, when the first merchant terminal 110 registers a promotional material such as an advertisement, an event, a coupon, and the like, when a customer who visits the second merchant terminal 12 executes an app (APP) and succeeds in authentication, the first merchant terminal Allow the advertisement of 110 to be executed. In this case, the first to third affiliated stores may be affiliated shops of the same industry or affiliated shops of other industries.

In addition, when the third merchant 130 visits the first affiliate store 110 having a friend to enter the merchant authentication number of the first merchant terminal 110 by executing an app (APP), the third affiliate store The terminal 130 allows the affiliated store advertisement to be exposed.

Merchant management server 140 allows the first to third affiliated terminals (110, 120, 130) to access to manage the first to third affiliated stores, and allows setting up a friend-to-member affiliated, the registration Manage the registration of the first to third merchant advertising.

The customer terminal 150 may access the web (WEB) to the affiliated store management server 140 to download an app (APP). That is, the client terminal 150 may download an app from the affiliated store management server 140, visit the first to third affiliated stores 110 and 130, and execute the app. .

Accordingly, the affiliated promotional system linked to each other according to an embodiment of the present invention, by allowing the merchants of the same type of industry or merchants of different types of industry to expose the merchants promotional materials, such as advertisements, event coupons can promote their merchants at a low cost have.

Hereinafter, with reference to Figures 5 to 10, it will be described in detail with respect to the promotional linkage system and method between the merchants according to an embodiment of the present invention.

On the other hand, Figure 5 is a block diagram of the promotional linkage system between the merchants according to an embodiment of the present invention, Figure 6 is a view for explaining in detail the friendship between the merchants affiliated with each other in the promotional linkage system according to an embodiment of the present invention. .

Referring to FIG. 5, a system for promoting public relations between merchants according to an exemplary embodiment of the present invention may include a first merchant terminal 110, a second merchant terminal 120, a third merchant terminal 130, and an affiliate store management server 140. And a customer terminal 150, wherein the affiliated store management server 140 includes a web (WEB) server 141, an application server 142, an affiliated store management unit 143, an affiliated store DB 144, and an affiliated store connection setting. The unit 145, the merchant promotional material registration unit 146 and Social Networking Service (SNS) management unit 147.

The first affiliated store terminal 110 is disposed in my affiliated store to register the first affiliated store promotional material. For example, as shown in FIG. 6, the first affiliated store terminal 110 provides an event 1.

The second affiliated store terminal 120 is composed of at least one, the first affiliated friends to make a first merchant promotional material, for example, event 1 of the first affiliated store terminal 110, the second merchant promotional material Allow exposure with In detail, as illustrated in FIG. 6, the second affiliated store terminal 120 may be the second affiliated store terminals 121, 122, and 123.

The third merchant terminal 130 is composed of at least one, by registering each third merchant promotional material, and making friends with the first merchant, the first merchant terminal 110, the third merchant promotional material, for example For example, events 3a, 3b, and 3m may be exposed together with the first merchant promotion, for example, event 1. In detail, as illustrated in FIG. 6, the third affiliate store terminal 130 may be the 3a to 3m affiliate store terminals 131, 132, and 133, and provide events 3a, 3b, and 3m, respectively. Here, the first to third affiliated stores may be advertisements, events or coupons.

Specifically, referring to FIGS. 5 and 6, the affiliated store management server 140 configures a server in which an affiliate store stores information in response to the web and the app. That is, the affiliated store management server 140 is a unique merchant authentication number when the first to third affiliated terminals 110 to 130 are registered to the affiliated store management server 140 through the web and the APP. By sending the first to third affiliated stores (110 to 130) to be registered as a member and allows you to post ads. For example, when the first merchant terminal 110, which is my affiliate, makes a friend with the second affiliated terminal 120, the second affiliated merchant terminals 121 to 123 of the second affiliated terminal 120 are friends. Register with In addition, when the first merchant terminal 110 registers a promotional material such as an advertisement, an event, a coupon, and the like, when a customer who visits the second to second n merchant terminals 121 to 123 executes an app (APP) and succeeds in authentication. The advertisement of the first affiliated store terminal 110 may be executed.

In addition, a customer visited the first affiliated store 110 having a friend of the third affiliated store 3a ~ 3m affiliated store terminal 131 ˜ 133 executes an app (APP) to authenticate the affiliated store of the first affiliated store terminal 110. In the case of inputting a number, the affiliated store advertisements of the third to third meter affiliated terminals 131 to 133 are exposed.

Specifically, when the web server WEB 141 in the affiliated store management server 140 accesses the web via the network, the first through the third web browser are configured through the web browser. The member authentication procedure of the merchant terminal is performed. For example, if the affiliated terminal (110, 120, 130) is a PC, if you sign up as a member via WEB, if the affiliated terminal (110, 120, 130) is a mobile phone or a smartphone, the app (APP) is downloaded You can join as a member later. At this time, when registering, the merchant terminal (110, 120, 130) enters the ID (ID), password (PW), name, mobile phone number, trade name, industry, address, etc., merchant management server 140 is the merchant terminal Merchant authentication number is issued to (110, 120, 130).

When the member authentication procedure of the first to third affiliate terminal terminals is terminated and determined to be a registered member, the application server 142 provides an affiliate store promotional web page for the first to third affiliate advertisements.

The affiliated store manager 143 receives information input from the first to third affiliated terminals, manages the setting of friendship associations of the first to third affiliated terminals, and registers the first to third affiliated store promotional materials. Manage.

The affiliate store DB 144 stores information about the first to third affiliate stores and information on the first to third affiliate stores.

The affiliated establishment linkage setting unit 145 allows to establish a friendship association between the first to third affiliated stores. At this time, when performing the affiliated friend friend, the merchant can be searched by searching on the map (GPS), searching by the merchant certification number, or searching by trade name or industry. For example, a second affiliate store that is likely to come to my affiliate store that is the first affiliate store terminal 110 is registered as a friend. That is, I make a friend to the second affiliated store which is the second affiliated store terminal 120.

The merchant promotional material registration unit 146 registers the first to third merchant advertising materials, for example, an advertisement / event / coupon. That is, the registered first affiliated store terminal 110 may register the affiliated store promotional material, for example, an advertisement, an event or a coupon, which it desires on the web or the APP. For example, when the second affiliated store terminal 120, ie, the customer who visited the second affiliated store, runs the app, the first affiliated store terminal 110, that is, the advertisement of the affiliated store, for example, an advertisement. , Events or coupons may be exposed.

When the customer who visited the first merchant terminal 110, which is my merchant, runs the app (APP), the third merchant terminal 130, that is, a promotional material of a merchant who made friends with me, for example, an advertisement, an event, or a coupon And the like can be exposed.

SNS management unit 147, when the first to third affiliated terminals are connected via a web (WEB), the first to third affiliated stores allow communication with each other, and the app (APP) of a plurality of customer terminals In case of access through the client terminal, communication is allowed.

In addition, the customer terminal 150 may download the app (APP) from the affiliated store management server, visit the first to third affiliated stores to execute the app (APP). For example, when the first affiliated store terminal 110, that is, visits the first affiliated store and executes the app (APP), when entering the affiliated store authentication number of the first affiliated store 110, the third affiliated store terminal 130, That is, a promotional material, for example, an advertisement, an event or a coupon, of the affiliated store terminal 130 having a friend with me may be exposed. In this case, when the customer terminal 150 clicks on the third affiliated store terminal 130, detailed contents (eg, a map, a phone number, a promotional material, etc.) of the third affiliated store 130 may be displayed.

In addition, the customer terminal 150 may perform a reservation by transmitting a coupon to the third affiliate terminal 130. For example, when the customer terminal 150 performs a reservation by transmitting a coupon to the third affiliate terminal 130, the third affiliate terminal 130 stores the reserved customer information in the first affiliate terminal 110. Can be sent to. In addition, the information of the second affiliated store terminal 120 may be transmitted to measure the advertising effect.

Specifically, when a customer having the customer terminal 150 visits the second to second n affiliated stores 121 to 123 and clicks one of them (including a case where a coupon is received), the first affiliated store terminal 110 ) To send the information of the reservation customer, and to send information to the first merchant terminal 110 where the customer made a reservation (one of the 2a ~ 2n affiliated stores (121 ~ 123)).

Accordingly, each of the first to third affiliated stores may associate the first to third affiliated stores with each other.

On the other hand, Figure 7 is a view for explaining in detail the promotional linkage between the affiliated merchants in each other promotional linkage system according to an embodiment of the present invention.

Referring to FIG. 7, in the system for promoting public relations between merchants according to an embodiment of the present invention, the affiliated store management server 140 may include first and third affiliated terminals 110 to 130 of the web and the app. When registered to the affiliated store management server 140 through), by sending a unique merchant authentication number allows the first to third merchants (110 to 130) to be registered as a member and post an advertisement. For example, when the first affiliated store terminal 110, which is my affiliated friend, makes a friend with the second affiliated store terminal 120, the second affiliated store terminal 120 is registered as a friend. In addition, when the first merchant terminal 110 registers a promotional material such as an advertisement, an event, a coupon, and the like, when a customer who visits the second merchant terminal 120 executes an app (APP) and succeeds in authentication, the first merchant terminal Allow the advertisement of 110 to be executed.

In this case, the affiliated store management server 140, the customer terminal 150 visiting the second affiliated store 120 that the advertisement registered in the first affiliated store terminal 110 makes friends, the app (APP), the customer terminal ( Information may be transmitted in real time to be exposed to the app (APP) of 150).

Here, the app (APP) that can be used in the merchant is configured to enter the ID, PW, name, business name, industry, address, etc. to register the merchant, and the contents of the advertisement (ad / event / coupon) in these apps (APP) ) To easily upload (Upload), the content of the advertisement of the second affiliated store 130, the first affiliated store 110 has made friends and the third affiliated store 130 has made friends with the first merchant (110) It can be configured to see, you can open a discussion room to communicate between these merchants (110, 120, 130).

On the other hand, Figure 8 is a view for explaining in detail the APP execution of the customer visiting the merchant in the mutual inter-public relations linkage system according to an embodiment of the present invention.

Referring to FIG. 8, the first affiliated store terminal 110 may each include an information input unit 111, a promotional material upload unit 112, and a customer terminal recognition module 113 in the mutual promotional linkage system according to an embodiment of the present invention. The second and third affiliated store terminals 120 and 130 may also include an information input unit, a promotional material upload unit, and a customer terminal recognition module.

The information input unit 111 inputs member authentication information and friend setting information. For example, when an affiliate registers as a member in the affiliated store management server 140, the affiliated store management server 140 transmits an authentication number to the affiliated store and uses the affiliated store authentication number as an identification number of the affiliated store. At this time, when the customer visits the merchant and executes the app (APP) to input the merchant authentication number (identification number), the advertisement of the merchant having made a friend with the merchant is exposed to the customer's app (APP).

The promotional material uploading unit 112 uploads information about the affiliated store promotional material, respectively.

The customer terminal recognition module 113 automatically recognizes the customer terminal 150 so that the customer terminal automatically executes an app (APP) when the customer terminal 150 visits the first to third affiliated stores. do. That is, by installing a device using a wireless communication module such as Bluetooth or WIFI in the affiliated store in addition to the authentication number method, when the customer enters the affiliated store, it can automatically recognize the affiliated store in the customer's app (APP) have.

On the other hand, Figure 9 is a diagram illustrating the social networking of customers in the promotional linkage system between merchants according to an embodiment of the present invention.

Referring to FIG. 9, in a promotional linkage system between affiliated stores according to an exemplary embodiment of the present disclosure, the customer terminal 150 may include first to nth customer terminals 151 and 152.

At this time, the app (APP) installed in each of the first to n-th customer terminal (151, 152) that can be used by the customer is an affiliated store in the merchant that the merchant wants to visit so that the merchant can make the most of social commerce (Social Commerce) When the authentication number is input, the event information of the affiliated store associated with the affiliated store visited by the user may be viewed. At this time, by checking the event of the affiliated merchant linked to the merchant visited by the customer himself, by inserting a coupon sending function to make a reservation by clicking it, it is possible to check the reservation function when moving to the reservation merchant.

In addition, as shown in Figure 9, as an SNS service to enable the social networking (Communication Networking) for communication with a large number of unspecified customers who have visited the affiliated stores to check whether the coupons booked at the affiliated affiliates You can organize discussion groups.

On the other hand, Figure 10 is a flow diagram of the operation of the promotional connection method between the merchants according to an embodiment of the present invention.

Referring to FIG. 10, in the method of public relations interworking between affiliated stores according to an embodiment of the present invention, first, first to third affiliate stores in which first to third affiliate stores are disposed, respectively, register with the affiliate store management server through a network ( S110). Here, the first to third affiliated stores may be affiliated stores of the same type of industry or affiliated stores of other industries, for example, the first affiliated store terminal is my affiliated store terminal, and the second affiliated store terminal is an affiliated store with which I made friends. The third merchant terminal may be a merchant terminal that made a friend with me.

Next, the first to third affiliated terminals perform friend making for promotional linkage between merchants (S120).

Next, the first to third affiliate stores each affiliated store promotional material (S130). Here, the first to third affiliated stores may be advertisements, events or coupons. In this case, when the registered first affiliated store terminal registers the affiliated store promotional material which it desires on the web or the app, when the customer who visited the second affiliated store executes the app, the first affiliated store is registered. Merchant promotions of the merchant terminal is exposed, In addition, when the customer visiting the first merchant terminal executes the app (APP), the merchant promotions of the third merchant terminal that is a merchant who made friends with me may be exposed.

Next, the customer visits the first to third affiliated stores to run the app (APP) (S140). In this case, when the customer visits the first to third affiliated stores, the first to third affiliated terminals may automatically recognize the customer terminal so that the terminal possessed by the customer automatically executes an app (APP). Can be.

Next, the merchant app to expose the merchant to each other merchants (APP) (S150).

Next, select the merchant promotional material of the merchant terminal made a friend with me (S160). In this case, when the customer terminal transmits a coupon to the third affiliate terminal to make a reservation, the third affiliate terminal may transmit the reserved customer information to the first affiliate terminal.

Next, it is possible to expose the details of the merchant that made a friend with me (S170).

Subsequently, when the first to third affiliated terminals access through the web, the first to third affiliated stores may allow SNS communication with each other.

As a result, according to an embodiment of the present invention, it is possible to promote their merchants at a minimum cost by allowing advertisements of the same industry affiliates, especially, the heterogeneous merchants singho. In addition, by conducting location-based advertising according to the customer's moving path, the affiliated stores can collaborate with each other and contribute to the increase in sales by forming friends between the affiliated stores.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

100: PR linkage system between merchants
110: first affiliated store (my affiliated store)
120, 121, 122, 123: Second Merchant (My Merchant)
130, 131, 132, 133: Third Merchant (Membership with me)
140: merchant management server
150: customer terminal (PC / mobile phone / smartphone)
111: information input unit
112: promotional material uploading unit
113: customer terminal recognition module
141: Web (WEB) server
142: application server
143: Merchant Management Department
144: Merchant DB
145: connection establishment between affiliated stores (friends)
146: Merchant promotional materials register (advertisement / event / coupon)
147: Social Networking Service Management Department

Claims (14)

A first affiliated store terminal disposed in the affiliated store to register the first affiliated store promotional material;
At least one second affiliated store terminal for registering a second affiliated store promotional material and allowing the first affiliated friend to expose the first affiliated store promotional material of the first affiliated store terminal together with the second affiliated store promotional material;
At least one third merchant terminal allowing each of the third affiliate store advertisements to be registered and making friends with the first affiliate store to expose the third affiliate store advertisements with the first affiliate store advertisements of the first affiliate store;
Merchants that allow access to the first to third affiliated terminals to manage the first to third affiliated stores, allow to set up friendlines between the affiliated stores, and manage registration of the registered first to third affiliated stores promotional materials. Management server; And
Customer terminal to download the app (APP) from the affiliated store management server, visit the first to third affiliated stores to run the app (APP)
Including,
Each of the first to third affiliate stores connects the first to third affiliate stores promotional materials through the friend making. The method of claim 1,
The first to third affiliated store promotional material is an advertisement, an event, or a coupon mutual merchant linked system. The method of claim 1,
The first to third affiliated stores are affiliated with each other, the affiliated shops, characterized in that the affiliated shops of the same type or other types of businesses. The method of claim 1, wherein the affiliated store management server,
A web server performing a member authentication procedure of the first to third affiliate terminals through a web browser when the first to third affiliate terminals access a web through a network;
An application server for providing an affiliated store promotion web page for the first to third affiliated store promotional materials when it is determined that the member authentication process of the first to third affiliated store terminals is completed and registered as a registered member;
An affiliated store management unit configured to receive information input from the first to third affiliated store terminals, manage setting of friendship associations of the first to third affiliated store terminals, and manage registration of the first to third affiliated store promotional materials;
An affiliate store database that stores information about the first through third affiliate stores and information about the first through third affiliate advertisements;
An affiliated setting connection unit for allowing the first to third affiliated stores to establish mutual friendship connections; And
Merchants promotional material registration unit for registering the first to third affiliated stores promotional material
Merchants mutual PR linkage system comprising a. 5. The method of claim 4,
The affiliated store management server, when the first to third affiliated terminals are connected via a web (WEB), the first to third affiliated stores allow communication between each other, the app (APP) of a plurality of customer terminals When connected via, affiliated with each other promotion system further comprises an SNS management unit to allow communication between the customer terminal. The method of claim 1, wherein each of the first to third affiliated store terminals,
An information input unit for inputting member authentication information and friend setting information;
A promotional material uploading unit for uploading information about the affiliated store promotional material; And
Customer terminal recognition module for automatically recognizing the customer terminal so that the customer terminal automatically executes the app (APP) when the customer terminal visits the first to third affiliated stores;
Merchants mutual PR linkage system comprising a. a) registering the first to third affiliated stores in which the first to third affiliated terminals are arranged with the affiliated store management server through a network;
b) the first to third affiliated store terminals performing friend making for promotional linkage between merchants;
c) registering each of the first to third affiliate stores'franchises;
d) a customer visits the first to third affiliated stores and executes an app (APP);
e) exposing merchants mutually affiliated stores to the customer app (APP);
f) selecting an affiliated store's promotional material of an affiliated store terminal that has made friends with me; And
g) Exposing the details of the merchant you made friends with
Including,
The first merchant terminal is my merchant terminal, the second merchant terminal is a merchant terminal I have made friends, the third merchant terminal is a merchant terminal mutual friend, characterized in that the merchant terminal. The method of claim 7, wherein
The first to third affiliated store promotional material is an advertisement, an event or a coupon, characterized in that the promotional connection between the merchants. The method of claim 7, wherein
The first to third affiliated stores are affiliated with each other, the affiliated shops, characterized in that the affiliated shops of the same type of business or other industry. The method of claim 7, wherein
When the first affiliated store terminal registered in step c) registers the affiliated store promotional material desired by the user on the web or the app, when the customer who visited the second affiliated store executes the app, the Merchants public relations linkage method, characterized in that the merchants promotional material of the first merchant terminal is exposed. The method of claim 10,
In the step c), when the customer who visited the first affiliated store terminal executes the app (APP), the affiliated store mutual promotion linkage method, wherein the affiliated store promotional material of the third affiliated store terminal, which is a member who made a friend with me, is exposed. The method of claim 7, wherein
When the customer visits the first to third affiliated stores in step d), the first to third affiliated terminals automatically execute the customer terminal so that the terminal possessed by the customer automatically executes an app (APP). Public relations linkage method between the merchants, characterized in that the recognition. The method of claim 7, wherein
When the customer terminal performs a reservation by transmitting a coupon to the third affiliated terminal in step f), the third affiliated terminal transmits the reserved customer information to the first affiliated terminal, characterized in that the mutual merchant linkage method . The method of claim 7, wherein
When the first to third affiliated terminals are connected via a web (WEB), further comprising the step of allowing SNS communication between the first to third affiliated stores further comprising the mutual merchant promotion method.

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