KR20120138720A - Network advertizing system using terminal device including a control unit controllable by a user terminal - Google Patents

Abstract

Provided is a terminal device that can be controlled by a user terminal such as a smartphone. The terminal device includes a terminal device driver which moves the terminal device in a vertical direction and a left and right direction according to a driving control signal; And a control unit which transmits a telephony signal including a video signal encoded to the user terminal, and generates the drive control signal in accordance with a control signal included in the telephony signal from the user terminal. In addition, there is provided an advertising system capable of convergence and interactive advertising, which can obtain reliable real-time information through a mobile and SNS advertising system including the terminal device. When a user with a user terminal wants to receive a service using a mobile application of a location-based service from a place where he is located to a user terminal, a store owner, restaurant owner, and other advertisers who want to provide an advertisement service are installed in a space to promote the user. Since the terminal device provided with the control unit provides the captured image information and the audio information to the user terminal, the user of the user terminal can grasp the spatial information based on the image information provided by the terminal device. Store owners, restaurant owners and other advertisers who want to provide advertising services by real-time grasping the spatial information while controlling can get the maximum advertising effect, and users can obtain reliable real-time information through mobile and SNS advertising systems. , Interactive advertising system It can provide.

Description

Network advertising system using terminal device including a control unit controllable by a user terminal}

The present invention relates to a terminal device having a control unit that can be controlled by a user terminal, an online interactive advertising system using a smartphone, a GPS (location based service), an internet telephone network and a mobile communication network, and a service providing server. The present invention relates to a mobile and SNS (social network) advertising system using a terminal device having a control unit capable of transmitting media (video and audio) in a telephone network and a mobile communication network and being controlled by a user terminal such as a smartphone.

The use of media due to the emergence of the Internet and mobile communication technology is affecting the media industry. In particular, while the decline in ad revenue of traditional media (TV, radio, newspapers, magazines) is increasing, the online advertising market continues to grow due to the high computer penetration rate and the increase of Internet users.

 In 2010, the global advertising market began to expand the influence of new media with the advent of smartphones, resulting in a rapid rise in the mobile and SNS advertising markets.

However, these early mobile advertising markets are unidirectional advertising models of traditional media as mobile search and mobile display advertising.

Therefore, the present invention converges by utilizing a terminal device function having a control unit that can be controlled by a user terminal such as a smartphone, a GPS (location based service), an internet telephone network and a mobile communication network, a service providing server, and in particular a smartphone. Invent a new advertising system capable of interactive (bi-directional) advertising.

The present invention is to solve the one-way (one way) advertising problems using the above-described traditional media, convergence, interactive advertising using a terminal device having a control unit that can be controlled by a user terminal such as a smart phone To provide a new advertising system as possible.

According to an embodiment of the present invention, a mobile and SNS (social network) advertising system is provided, and the mobile and SNS (social network) advertising system includes a terminal device having a control unit that can be controlled by a user terminal such as a smartphone. It comprises a service providing server for the database registration and management for GPS (location-based services), store owners, restaurant owners and other advertisers for the provision of advertising services.

A terminal device that can be controlled by a user terminal such as a smartphone transmits a telephony signal including a video signal captured and encoded by a user terminal such as a smartphone according to a driving control signal, and a user such as a smartphone And a control unit for generating the drive control signal in accordance with the control signal included in the telephone communication signal from the terminal.

The control unit includes a camera; A video encoder for encoding the video signal generated by the camera to produce an encoded video signal; A communication connector for receiving a telephone communication signal including a control signal from a user terminal such as the smartphone and transmitting a telephone communication signal including an encoded video signal to a user terminal such as the smartphone; A communication signal processor for transmitting a driving control signal to a driver, separating a control signal from a telephone communication signal received through the communication connector from a user terminal such as the smartphone, and generating a telephone communication signal including an encoded video signal; It is provided.

The terminal device, a microphone; And an audio processor for encoding an audio signal generated by the microphone to generate an encoded audio signal, wherein the communication signal processor generates a telephony signal including the encoded audio signal, wherein the communication connector is encoded A telephone communication signal including an audio signal is transmitted to a user terminal such as the smartphone.

The terminal device further includes a speaker, wherein the audio processor receives an audio signal separated from a telephone communication signal by a communication signal processor, processes the received audio signal to generate a sound signal, and the speaker The sound signal generated by the audio processor is converted into sound.

The terminal device further includes a pan / tilt controller for moving the driver left and right and up and down, wherein the pan / tilt controller is configured to move the driver left and right and up and down according to a control signal from the controller. To control.

According to the present invention, when a user possessing a user terminal such as a smartphone wants to receive a service using a mobile application (mobile app) of a location-based service using a user terminal such as a smartphone at a place where he is located, Since a terminal device having a control unit installed in a space for promotion by store owners, restaurant owners, and other advertisers who want to provide an advertisement service provides image information and voice information of a space to a user terminal such as a smartphone, A user of a user terminal such as a smartphone can grasp spatial information based on image information and audio information provided by the terminal device, and also provide a advertising service by grasping spatial information in real time while controlling the terminal device. States, restaurants and other advertisers can get the most out of advertising Are the benefits of convergence, a new advertising system that interactive advertising as possible to get reliable real-time information through mobile and SNS advertising system.

1 is a conceptual diagram illustrating a mobile and SNS (social network) advertising system utilizing a terminal device having a control unit that can be controlled by a user terminal such as a smartphone.
2 is a block diagram showing a conceptual configuration of a terminal device having a control unit according to a preferred embodiment of the present invention.
FIG. 3 is a diagram for explaining a case in which the terminal device of FIG. 2 uses a control and a service using a 3G phone, a smart phone, a WIFI phone, or a VoIP phone.
FIG. 4 is a diagram illustrating a case where the terminal device of FIG. 2 uses a control and a service using a web browser of a PC.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram illustrating a mobile and SNS (social network) advertising system utilizing a terminal device having a control unit that can be controlled by a user terminal such as a smartphone.

 Mobile and SNS (social network) advertising system shown in Figure 1 is located in a store, a restaurant, other advertisers (1) terminal device (2), home Internet connection device (5), network (6), such as a smartphone A user terminal 7 and a service providing server 8. The indoor internet connection device 5 is a wired or wireless indoor internet connection device, such as a telephone modem. The network 6 may be a wired or wireless telephone network or the Internet supporting video communication. Preferably, the network 6 may be the Internet and a mobile communication network using voice over Internet Protocol (VoIP) technology.

Voice over Internet Protocol (VoIP) is an Internet phone that uses a packet network for data communication. It is a communication service technology that allows voice calls to be converted into Internet protocol data packets to enable calls over general telephone networks. Such VoIP is a transport technology for the delivery of video and voice communications over IP networks such as the Internet or other packet switched networks. Common terms used as synonyms for VoIP include IP telephony, Internet telephony, voice over broadband (VOBB), broadband telephony, and broadband phone. Internet telephony refers to communication services via the Internet, such as voice, facsimile, and / or voice-messaging applications, rather than a public switched telephone network (PSTN).

The user terminals 7, such as a smartphone, may be a video phone such as a 3G phone, a 4G phone, a smartphone, a WIFI phone, or a VoIP phone or a computer such as a desktop or laptop capable of video calling. A videophone is a phone with a video screen and refers to a device capable of full duplex (bidirectional) video and audio transmission for real time communication between people.

The service providing server 8 refers to a server device for managing location-based services, mobile and SNS services, and managing store, restaurant, and other advertiser information.

2 is a block diagram showing a conceptual configuration of a terminal device according to an embodiment of the present invention. Referring to FIG. 2, the terminal device 2 includes a control unit 3 and a pan / tilt driver 4. The control unit 3 transmits a telephony signal including a video signal to the user terminal 7 such as a smartphone and generates the drive control signal in accordance with a control signal from the user terminal 7 such as a smartphone. . The pan / tilt driver 4 may move the terminal device 2 in the up-down direction / left-right direction according to the drive control signal of the control unit 3.

2 shows a preferred embodiment of the present invention. The control unit 3 has a media module 10 and a processing module 20. The media module 10 includes an illuminator 12 such as a header light, an imager 14, and a microphone 16. The processing module 20 includes a speaker 22, a video encoder 28, an audio processor 30, a controller 32, a memory 34, a communication signal processor 36, and a telephone communicator 38. The control unit 3 of FIG. 2 may be configured such that the controller 32 detects movement using the video signal captured by the camera 14 and encoded by the video encoder 28. The video signal obtained by the camera 14 instead of the encoded video signal is transmitted directly to the controller 32, which is acquired by the camera 14 using an application previously stored in the memory 34. A motion detection operation on the video signal may be performed. The motion detection operation on the video signal or encoded video signal may be performed based on the comparison between picture frames (or fields). Since motion detection in this manner is well known to those skilled in the art, a detailed description thereof will be omitted.

 The video encoder 28 encodes the video signal generated by the imager 14 to generate an encoded video signal, and transmits the encoded video signal to the communication signal processor 36. The video encoder 28 may encode the video signal using MPEG, H.263, or H.264. The audio processor 30 processes the sound signal from the microphone 16 of the media module 10 to generate an encoded audio signal. The audio processor 30 transmits the encoded audio signal to the communication signal processor 36. The audio processor 30 also receives an encoded audio signal from the communication signal processor 36 and decodes the encoded audio signal to generate a sound signal. The sound signal may be converted into sound through the speaker 22. The audio processor 30 may encode and decode an audio signal using G711, G723, and G729 of ITU-T.

The communication signal processor 36 receives a telephone communication signal from the communication connector 38 and separates the control signal and the encoded audio signal from the received telephone communication signal. The control signal is transmitted to the controller 32 and the encoded audio signal is transmitted to the audio processor 30. The communication signal processor 36 also receives the encoded video signal from the video encoder 28 and receives the encoded audio signal from the audio processor 30. The communication signal processor 36 generates a telephony signal comprising an encoded video signal and / or an encoded audio signal, and transmits the telephone call signal to the communication connector 38. The communication connector 38 receives a telephony signal including a control signal and / or an encoded audio signal from the user terminal 7, and a telephony communication in which the communication signal processor 36 can process the received telephony signal. Convert to a signal. The communication connector 38 also converts a telephony signal comprising an encoded video signal and / or an encoded audio signal into a telephony signal that can be transmitted to a user terminal 7 such as a smartphone. Such communication connector 38 may include an Internet protocol such as Transmission Control Protocol (TCP), User Datagram Protocol (UDP), or Real-time Transport Protocol (RTP); Alternatively, the VoIP Dual Tone Multi-Frequency (DTMF) protocol may be used. For the VoIP DTMF protocol, SIP Info, In Band, or RFC2833 may be used. The communication connector 38 includes a modem (not shown) for connecting to the Internet or a telecommunication network. The modem may be a wireless modem for WiFi and WiMax, a mobile modem for mobile phones, a modem for landline phones, and the like. The communication connector 38 may be provided with an antenna (not shown) for wireless communication.

The controller 32 is an imager 14, video encoder such that a telephony signal captured by the imager 14 and including a video signal encoded by the video encoder 28 is transmitted to a user terminal 7 such as a smartphone. 28, the communication signal processor 36, which also controls the on and off of the illuminator 12, the microphone 16 and the speaker 22, and whether or not to shoot the imager (14). Can be. Control of on / off and photographing by the controller 32 is controlled by manipulation of data stored in the memory 34 or buttons (not shown) installed in the terminal, or control from the user terminal 7 such as a smartphone. Can be performed.

1 and 2, the operation of the terminal device 2 shown in FIG. 2 will be described.

First, when a service is generated by using a mobile application using a location-based service to a user terminal such as a smartphone to generate a communication signal, the communication signal processor 36 and the communication connector 38 in the terminal device 2 request a communication. Receive the signal. When the communication acceptance signal is received from the user terminal 7 such as the smartphone, the controller 32 turns on the operation of the camera 14. The camera 14 photographs the scene in front of the camera, and the illuminator 12 and / or the microphone 16 may be turned on as necessary. The video encoder 28 encodes the video signal obtained by the camera 14 and transmits the encoded video signal to the communication signal processor 36. The communication signal processor 36 generates a telephone communication signal including the encoded video signal, and transmits the generated telephone communication signal to the communication connector 38. The communication connector 38 converts the telephone communication signal received from the communication signal processor 36 into a signal suitable for the connected communication link and transmits it to the user terminal 7 such as a smartphone. Therefore, the user of the image transfer unit 7 can control the operation of the terminal device 2 based on the image displayed on the display of the image transfer unit 7.

If the image information and the audio information transmitted by the terminal device 2 are intended to receive the advertisement information to be advertised by the shop, restaurant, or other advertiser 1 in detail, the user may access the terminal device (eg, through the image transmission unit 7). The operation of 2) can be easily controlled. In addition, the user of the image transmission unit 7 may turn on the microphone 16 to make a two-way conversation with the other party through the terminal device 2 based on the voice information provided through the microphone 16. In this case, the telephony signal including the "microphone on" setting from the image transmitting unit 7 is converted into the control signal including the "microphone on" setting through the telephone communicator 38 and the communication signal processor 36, Transmitted to the controller 32, which turns on the microphone 16 in accordance with the control signal. Control of the illuminator 12 and the speaker 22 can also be done similarly to the microphone 16.

DTMF can be used for generation in the control signal by the image transfer unit 7. When the image transmitting unit 7 is a mobile or landline telephone, buttons or a combination of buttons on the keypad of the telephone can be used for command input for generation of a control signal. In addition, when the image transfer unit 7 is a computer, input devices such as a keyboard and a mouse can be used for command input. The screen of the display may display a graphical user input interface to facilitate entry of a command.

When the telephone communication signal containing the drive control signal for pan / tilt control is transmitted by the image transmission unit 7, it generates a drive control signal according to the result. The controller 32 sends a drive control signal for pan / tilt control to the pan / tilt controller 26,

3 is a diagram illustrating a case in which the terminal device and the service providing server of FIGS. 1 and 2 access a service using a smart phone, a 3G phone, a WIFI phone, or a VoIP phone to control the terminal device. In FIG. 3, the terminal device 2 and the user terminal 7 such as a smartphone communicate using the RTP protocol, communicate with the control unit 3 of the terminal device 2 using the RTP protocol, and the network ( 6) shows examples of VoIP network and mobile communication network. In FIG. 3, the Invite signal is a communication request signal transmitted by the user terminal 7 such as a smartphone to the control unit 3, and the OK signal immediately after the Invite signal is a user terminal such as a smartphone from the control unit 3. Communication acceptance signal transmitted to (7). 3, an RTP (voice signal) and an RTP (video signal) are transmitted between a user terminal 7 such as a smart phone and a control unit 3 of the terminal device 2, which signals the encoded video signal. Corresponds to a telephony signal comprising a telephony signal and an encoded audio signal. The control unit 3 may be provided with a separate display (not shown) for the RTP (video signal) transmitted from the user terminal 7 such as a smartphone to the control unit 3 of the terminal device 2. In this case, video encoder 28 may be replaced with a video codec, communication signal processor 36 transmits the encoded video signal to the video codec, and the video codec decodes the encoded video signal to display the video signal on the display. And the display can reproduce the video signal as an image. When the user terminal 7 such as a smartphone wants to control the terminal device 2 in the left-right direction or up-down direction by controlling the terminal device 2 control unit 3, from the user terminal 7 such as a smartphone The control signal of Info, Inband, RTP (EVENT) is transmitted to the communication signal processor 42 of the terminal device 2 through the network 6, and the Info, In-band, RTP (EVENT) signal is transmitted to the control unit. (3) is transmitted to the driver of the terminal device (2). The terminal device 2 transmits a BYE signal to the image transmission and control unit 3 in response to the received Info, In-band, and RTP (event) signals, and the image transmission and control unit 3 is smart in response to the BYE signal. An OK signal indicating that the control by the user terminal 7 such as a phone is completed is transmitted to the user terminal 7 such as a smartphone. The transmissions of the BYE signal and then the OK signal may be sent when control by the user terminal 7 is completed.

In the description of FIG. 2, the signals actually transmitted between the terminal device 2 of FIG. 2 and the user terminal 7, such as a smartphone, are fully described. Thus, those skilled in the art will readily understand how the transmission of the respective signals of the apparatus of FIG. 2 is applied to the signal transmission of FIG. 3 although FIG. 3 has been described in relation to RTP.

FIG. 4 is a view for explaining a case where the terminal device 2 of FIG. 2 is controlled using a web browser (not shown) of a personal computer (PC) that is a user terminal 7. Referring to FIG. 4, the user terminal 7 communicates with the control unit 3 via the network 6, which is the internet. The personal computer 7 and the control unit 3 are connected to each other by a SYN signal and a SYN_ACK signal. Using the SYN signal and the SYN_ACK signal, the signal processing of the personal computer 7 and the control unit 3 can be synchronized. Next, the personal computer 7 and the control unit 3 perform an authentication operation to confirm whether the personal computer 7 is a registered terminal stored in the memory 34 of the control unit 3. When the authentication is successfully performed, the personal computer 7 controlled by the user transmits a control signal to the pan / tilt drive unit 4 via the control unit 3. When the control is completed, the personal computer 7 transmits a SYN signal to the control unit 3, which in turn sends a SYN_ACK signal to the personal computer 7. As a result, the control of the terminal device 2 by the personal computer 7 is completed.

The information actually transmitted between the personal computer 7 and the control unit 3 has been fully described with reference to FIG. 2. Therefore, in the description of FIG. 4, the signals actually transmitted between the terminal device 2 of FIG. 2 and the user terminal 7 such as a smartphone are fully described. Thus, those skilled in the art will readily understand how the transmission of the respective signals of the apparatus of FIG. 2 applies to the signal transmission of FIG. 4 although FIG. 4 has been described in relation to TCP.

In the embodiment of FIG. 2 a variant of the embodiment of FIG. 2 is possible in which the control unit 3 does not have an illuminator 12, a microphone 16, a speaker 22. In addition, in the embodiment of FIG. 2 a variant of the embodiment of FIG. 2 is also possible in which the control unit 3 does not have a speaker 22. As such, the configuration shown in FIG. 2 is not intended to limit the invention, and therefore, it will be apparent to those skilled in the art that the configuration of FIG. 2 may be modified in various modifications.

1: store note, restaurant note, other advertisement note 2: terminal
3: control unit 4: pan / tilt drive
5: home Internet connection device 6: network
7: user terminal such as smartphone 8: service providing server
10: media module 20: processing module

Claims (4)

In the mobile and SNS (social network) advertising system, the mobile and SNS (social network) advertising system includes a terminal device having a control unit that can be controlled by a user terminal, such as a smartphone, for providing an advertising service Includes a service providing server for the database registration and management for GPS (location-based services), shop owners, restaurant shares and other advertisers,
When a user possessing a user terminal such as a smartphone wants to receive a service using a mobile application (mobile app) of a location-based service using a user terminal such as a smartphone in a place where he is located, to provide an advertising service. A terminal device having a control unit installed in a space for promotion by shop owners, restaurant owners, and other advertisers provides image information and / or audio information of the space to a user terminal such as a smartphone, The user of the same user terminal receives the spatial information based on the image information and the audio information provided by the terminal device, and transmits the control information for controlling the operation of the terminal device to the terminal device in real time. Advertising system to grasp with.
The apparatus of claim 1, wherein the terminal device transmits a telephone communication signal including a video signal captured and encoded according to a driving control signal to a user terminal such as a smartphone through a communication connector. A control unit for generating the driving control signal according to a control signal included in a telephone communication signal received from the same user terminal,
The control unit includes a camera; A video encoder for encoding the video signal generated by the camera to produce an encoded video signal; A controller for transmitting the driving control signal to a driver driven by a pan / tilt controller for moving the camera to the left and right and up and down; And a communication signal processor for separating a control signal from a telephone communication signal received through the communication connector from a user terminal such as the smart phone, and generating a telephone communication signal including the encoded video signal.
The device of claim 1, further comprising: a microphone; And an audio processor for encoding an audio signal generated by the microphone to generate an encoded audio signal, wherein the communication signal processor generates a telephony signal including the encoded audio signal, and through the communication connector, Advertising system, characterized in that for transmitting a telephone communication signal containing the encoded audio signal to a user terminal, such as the smartphone.
The apparatus of claim 3, further comprising a speaker, wherein the audio processor receives an audio signal separated from a telephone communication signal by a communication signal processor, processes the received audio signal, and generates a sound signal. Advertising system, characterized in that for converting the sound signal generated by the audio processing unit to the sound.

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