KR20090088499A - How to provide advertising data - Google Patents

Abstract

The present invention relates to a method for providing advertisement data, when receiving message information and message receiver terminal information from a message sender terminal, checking whether an advertisement attachment identifier is included in the received message receiver terminal information, and the message receiver terminal. When the information includes an advertisement attachment identifier, inserting or attaching advertisement data to the message information, storing the message information into which the advertisement data is inserted or attached in a database, and corresponding to the message information into which the advertisement data is inserted. And processing the URL information to be transmitted to the message receiver terminal, and when the message information including the advertisement data is inserted through the URL information, processing the message information to be transmitted to the message receiver terminal.

Description

How to provide advertising data {Method for Providing Advertisement Data}

1 is a diagram showing the overall configuration of an advertisement providing system for providing a message transmission and reception service including advertisement data according to an embodiment of the present invention.

2 is a diagram illustrating an information registration system for transmitting a multimedia message including advertisement data according to an embodiment of the present invention.

3 is a diagram illustrating an information registration process for transmitting a multimedia message including advertisement data according to an embodiment of the present invention.

4 is a diagram illustrating a multimedia message processing system for transmitting a multimedia message in which advertisement data is inserted according to an embodiment of the present invention.

5 is a diagram illustrating an operation process of an advertisement providing system for transmitting a message in which advertisement data is inserted according to an exemplary embodiment of the present invention.

6 is a diagram illustrating an operation process of an advertisement providing system for transmitting a message in which advertisement data is inserted according to another exemplary embodiment of the present invention.

7 is a diagram illustrating an operation of an advertisement providing system that transmits a message to a message sender that has transmitted the advertisement data after receiving the message having the advertisement data inserted therein according to the embodiment of the present invention.

8 is a diagram illustrating an operation of an advertisement providing system that transmits a message to an advertiser who has transmitted the advertisement data after receiving a message in which advertisement data is inserted according to an embodiment of the present invention.

9 is a diagram illustrating an operation of an advertisement providing system that transmits a message to a message sender that has transmitted the advertisement data after receiving the message having the advertisement data inserted therein according to another exemplary embodiment of the present invention.

FIG. 10 is a diagram illustrating an operation of an advertisement providing system for transmitting a message to an advertiser who has transmitted the advertisement data after receiving a message in which advertisement data is inserted according to another exemplary embodiment of the present invention.

FIG. 11 is a diagram illustrating an operation process of an advertisement providing system for connecting to an advertiser and making a call after connecting to an advertiser webpage according to an exemplary embodiment of the present invention.

<Description of main parts of drawing>

100: message processing server 105: communication company server

110: advertisement registration server 115: caller terminal

120: receiver terminal

According to the present invention, upon receiving message information and message receiver terminal information from a message sender terminal, checking whether the received message receiver terminal information includes an advertisement attachment identifier, and wherein the message receiver terminal information includes an advertisement attachment identifier. And inserting or attaching advertisement data to the message information, storing message information into which the advertisement data is inserted or attached in a database, and URL information corresponding to the message information into which the advertisement data is inserted. And requesting the message information into which the advertisement data is inserted through the URL information, and processing the message information to be transmitted to the message receiver terminal.

Due to the development of information and communication technology, the mobile phones widely used around us have established themselves in people's daily life.

In addition, due to such a mobile phone call charges incurred in the process of using a mobile phone in a variety of ways can not be burdened from the customer's point of view.

In such a situation, there is a method to reduce mobile phone charges by using an advertising service by inserting an advertising text in the process of sending a text message, but using an advertising service. Providing messages is difficult to activate due to instances of receiving customers.

An object of the present invention for solving the above problems, when receiving the message information, message receiver terminal information from the message sender terminal, checking whether the received message receiver terminal information includes an advertisement attachment identifier, and the message receiver When the terminal information includes an advertisement attachment identifier, inserting or attaching advertisement data to the message information, storing the message information into which the advertisement data is inserted or attached in a database, and inserting the advertisement data into the message information. And processing corresponding URL information to be transmitted to the message receiver terminal, and processing the message information to be transmitted to the message receiver terminal when requesting the message information into which the advertisement data is inserted through the URL information. To provide a data providing method.

The advertisement data providing method according to the present invention includes, when receiving message information and message receiver terminal information from a message sender terminal, checking whether an advertisement attachment identifier is included in the received message receiver terminal information, and the message receiver terminal information. Inserting or attaching advertisement data to the message information when the advertisement attachment identifier is included in the message information, and storing message information in which the advertisement data is inserted or attached in a database, and inserting the advertisement data into the message information. And processing corresponding URL information to be transmitted to the message receiver terminal, and processing the message information to be transmitted to the message receiver terminal when requesting message information into which the advertisement data is inserted through the URL information. It is characterized by.

The advertisement data providing method according to the present invention comprises the steps of checking whether an advertisement attachment identifier is included in the received response message receiver terminal information when receiving response message information and response message receiver terminal information through the message receiver terminal; When the response message receiver terminal information includes an advertisement attachment identifier, inserting or attaching advertisement data to the received response message information, and storing message information in which the advertisement data is inserted or attached in a database; URL information corresponding to the message information into which the advertisement data is inserted is processed to be transmitted to the message sender terminal, and when the message information into which the advertisement data is inserted is requested through the URL information, the message information is transmitted to the message sender terminal. Including processing to be sent Characterized in that made.

Meanwhile, in the advertisement data providing method according to the present invention, when receiving message information and message receiver terminal information from a message sender terminal, confirming whether an advertisement attachment identifier is included in the received message information, and advertising the message information. Inserting or attaching advertisement data to the message information when the attachment identifier is included, storing the message information into which the advertisement data is inserted or attached in a database, and a URL corresponding to the message information into which the advertisement data is inserted. And processing the information to be transmitted to the message receiver terminal and processing the message information to be transmitted to the message receiver terminal when requesting the message information into which the advertisement data is inserted through the URL information. do.

The advertisement data providing method according to the present invention includes, when receiving the response message information and the response message receiver terminal information through the message receiver terminal, checking whether an advertisement attachment identifier is included in the received response message information; If the response message information includes an advertisement attachment identifier, inserting or attaching advertisement data to the received response message information, storing the message information with the advertisement data inserted or attached in a database; Process the URL information corresponding to the inserted message information to be transmitted to the message sender terminal, and when requesting the message information into which the advertisement data is inserted through the URL information, process the message information to be transmitted to the message sender terminal. Characterized in that it comprises a step The.

In the advertisement data providing method according to the present invention, the advertisement data or the message information is characterized in that it comprises a multimedia content-video content, text content, sound content, picture content.

In the advertisement data providing method according to the present invention, when the call connection button (or icon or region) on the message information including the advertisement data provided to the message receiver terminal is selected (or clicked), the call connection button (or icon or region) is selected. Corresponding to), characterized in that it comprises the step of the call connection processing with the advertiser terminal registered the advertising data.

In the advertisement data providing method according to the present invention, when selecting (or clicking) a call connection button (or an icon or an area) on message information including advertisement data provided to the message receiver terminal, a call is made with the advertiser terminal that registered the advertisement data. It characterized in that it comprises a step of processing the connection.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. In addition, terms to be described below are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users and operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify the terms so that those skilled in the art to clearly understand the technical features of the present invention to effectively understand, but the present invention It is by no means limited.

As a result, the technical spirit of the present invention is determined by the claims, and the following embodiments are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It's just

Hereinafter, in the present invention, after sending a message to a target terminal (that is, a message receiver terminal) to receive a message from a sender terminal that sends a message, if the message receiver terminal inputs and transmits a response message, the response message is received. The response message receiver terminal, which is a target terminal, is referred to as a "message sender terminal" to more clearly distinguish between the message sender terminal and the message receiver terminal.

1 is a diagram showing the overall configuration of an advertisement providing system for providing a message transmission and reception service including advertisement data according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates a message sending request information including at least one of multimedia message information and message receiver terminal 120 from a terminal to which a message is to be sent, and the advertisement included in the received message sending request information. After confirming the attachment identifier and inserting the advertisement data into the multimedia message information included in the message sending request information, and transmitting the multimedia message information inserted with the advertisement data to the message receiver terminal 120, the message receiver terminal In step 120, the advertisement data included in the received multimedia message information is sent to send the message to the advertiser, the web page for the advertisement data, or the entire advertisement providing system for connecting the call channel with the advertiser. As showing the configuration, the present invention If one of ordinary skill in the art can refer to and / or modify the present invention Figure 1 can be inferred various implementation methods for the configuration of the advertisement providing system for providing a message transmission and reception service including the advertisement data, The present invention includes all the implementation methods inferred above, and is not limited to the implementation method shown in FIG.

For example, those skilled in the art to which the present invention pertains may be provided in at least one or more servers in which the plurality of servers shown in FIG. Thereby, this invention is not limited.

Herein, the advertisement data or the message information may be multimedia content, and the multimedia content may include at least one of video content, text content, sound content, and photo content.

Referring to FIG. 1 according to an embodiment of the present invention, an advertisement providing system for message transmission in which advertisement data is inserted according to the present invention includes at least one sender terminal 115 or a receiver terminal (connected to a predetermined network means). 120, an advertisement registration server 110 for registering the advertisement data, and the caller terminal 115 through a predetermined network means to provide a message transmission / reception service including the advertisement data. After receiving the message sending request information transmitted through the means to insert the advertisement data in the received multimedia message information corresponding to the message sending request information, the multimedia message information inserted the advertisement data to the receiver terminal 120 Message processing server 100 to transmit and the advertisement data inserted through the message processing server 100 It characterized in that it comprises a communication company server 105 for processing the communication channel and the like corresponding to the advertiser.

The sender terminal 115 (or receiver terminal 120) is a mobile communication terminal connected to a code division multiple access (CDMA) based mobile communication network (or a high speed downlink packet access (HSDPA) based mobile communication network), and / or It is preferable to include at least one wireless terminal including at least one portable Internet terminal connected to the IEEE 802.16x-based high-speed wireless Internet, and / or at least one wireless LAN terminal connected to the IEEE 802.11x-based wireless LAN communication network. .

The advertisement registration server 110, the advertiser terminal is connected to the server on the advertisement providing system through a predetermined network means to provide a message transmission service inserted the advertisement data according to the present invention, advertiser information, advertiser terminal information, keywords If the advertisement registration information including at least one information, advertisement data information, deposit information is provided, the server stores the advertisement registration information provided from the advertiser terminal in the advertisement D / B provided on the advertisement providing system. It features.

According to the exemplary embodiment of the present invention, the advertisement registration server 110 may store the received advertisement registration information in the advertisement D / B after receiving the advertisement registration information. It is preferable that the advertisement registration server 110 is provided on a server accessible through a network means or the like.

The message processing server 100 is connected to a server on an advertisement providing system through a predetermined network means by a predetermined sender terminal 115 to transmit a message into which the advertisement data is inserted. If the message sending request information including at least one information is provided, the server includes the multimedia message information (or message receiver terminal 120 information) included in the message sending request information provided from the sender terminal 115. After checking the advertisement attachment identifier and inserting advertisement data corresponding to the keyword (or context) on the message when the advertisement attachment identifier is included, the multimedia message information into which the advertisement data is inserted is received by the message receiver terminal 120. Characterized in that the processing to be transmitted to.

Here, the message processing server 100 may include an advertisement server for inserting and processing advertisement data in response to the message sending request information, a web server providing a web page according to a request of a receiver receiving the message, and the advertisement. Although the functional configuration for transmitting a multimedia message with data inserted is illustrated as being provided in one server, the present invention is not limited thereto.

According to the method of the present invention, the message processing server 100 checks the advertisement attachment identifier included in the message sending request information received from the sender terminal 115, inserts the advertisement data, and then inserts the advertisement data. The multimedia message information is preferably processed to be transmitted to the receiver terminal 120.

Alternatively, the message processing server 100 transmits the multimedia message information into which the advertisement data is inserted to the receiver terminal 120, and then at least the multimedia message information and the sender terminal 115 information from the receiver terminal 120. When receiving the response message sending request information including one or more, it is preferable to check the advertiser message transmission identifier included in the received response message sending request information to process the multimedia message information is transmitted to the advertiser terminal.

Alternatively, the message processing server 100 transmits the multimedia message information in which the advertisement data is inserted to the receiver terminal 120, and then selects (or clicks) a callback UEL through the receiver terminal 120. It is preferable to provide an advertiser web page correspondingly, and may provide the advertiser call button (or icon) connection service through the provided advertiser web page.

2 is a diagram illustrating an information registration system for transmitting a multimedia message including advertisement data according to an embodiment of the present invention.

In more detail, in FIG. 2, a predetermined advertiser terminal 230 accesses a server on a multimedia message processing system through predetermined network means to transmit a multimedia message including the advertisement data, and the advertiser information and the advertiser terminal 230 information. And advertisement information provided on the multimedia message processing system, wherein the advertisement registration information provided from the advertiser terminal 230 is provided by the server when the advertisement registration information including at least one of keyword information, advertisement data information, and deposit information is provided. A system for registering an information registration system stored in / B (225), and those skilled in the art to which the present invention pertains, refer to and / or modify this figure 2 to transmit a multimedia message including the advertisement data. It is possible to infer various implementation methods of information registration system for And, the present invention includes all embodiments in which the inference method, shall not be limited to the exemplary method shown in the figure 2.

Hereinafter, the advertisement registration information including at least one advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, deposit information provided from the advertiser terminal 230 on the information registration system shown in FIG. Components corresponding to at least one or more means and / or functional configurations for storage in the advertisement D / B 225 are referred to as " ad registration server 110 " for convenience.

Referring to FIG. 2 according to an embodiment of the present invention, an information registration system for transmitting a multimedia message including advertisement data according to the present invention includes at least one advertiser terminal 230 connected to a predetermined network means, and Advertisement D / B 225 for storing advertisement registration information including at least one advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, deposit information transmitted from the advertiser terminal 230, and the advertiser It is connected to the terminal 230 through a predetermined network means, characterized in that it comprises an advertisement registration server 110 for receiving the advertisement registration information transmitted through the network means and stored in the advertisement D / B (225). It is done.

The advertiser terminal 230 is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) and / or cable communication network). At least one wired terminal including a desktop computer and / or a laptop connected to the advertisement registration server 110 via a communication, and / or a mobile communication network based on CDMA (Code Division Multiple Access) (or HSDPA A mobile communication terminal connected to a High Speed Downlink Packet Access (Mobile Speed Network) -based mobile communication network, and / or a mobile Internet terminal connected to an IEEE 802.16x-based high-speed wireless Internet, and / or an IEEE 802.11x-based wireless LAN network. Characterized in that it comprises at least one or more wireless terminals including at least one WLAN terminal, the advertiser terminal 230 is A function for outputting at least one advertisement registration interface screen provided by the high registration server 110, inputting and / or selecting at least one information through the advertisement registration interface screen, and transmitting the same to the advertisement registration server 110. It is desirable to have a configuration (e.g., a browser program and a communication function).

Those skilled in the art to which the present invention pertains will be able to easily infer the characteristics of the advertiser terminal 230 corresponding to at least one or more wired terminal and / or wireless terminal, detailed description thereof Omit for convenience.

When the advertiser terminal 230 is a wired terminal according to an embodiment of the present invention, the network means comprises a TCP / IP based wired communication network, and when the advertiser terminal 230 is a wireless terminal, The network means preferably comprises at least one of the CDMA based (or HSDPA based) mobile communication network, and / or IEEE 802.16x based high speed wireless Internet, and / or IEEE 802.11x based wireless LAN communication network.

The advertisement D / B 225 provided on the multimedia message processing system according to the present invention stores the advertiser information transmitted from the advertiser terminal 230, the advertiser terminal 230 information, keyword information, advertisement data information, and deposit information. Characterized in that it stores at least one advertisement registration information.

According to an embodiment of the present invention, the advertisement registration server 110 communicates with the advertiser terminal 230 through the network means in order to provide a web interface corresponding to the advertiser terminal 230 and the network means. And an interface unit 200 (or interface means) for connecting and managing a channel, whereby the advertisement registration server 110 establishes a wired communication network and / or a wireless communication network with the advertiser terminal 230. It has the function of a web server connected via communication.

According to an embodiment of the present invention, when the advertiser terminal 230 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 200 may connect the advertiser terminal 230 and HTTP ( An advertisement registration interface screen and / or information in the form of a Hyper-Text Markup Language (HTML) compatible document is connected to the advertiser terminal 230 through a communication channel based on a Hyper-Text Transfer Protocol protocol. Sends and outputs the provided screen, and the predetermined advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, deposit information input (or selected) input from the advertiser terminal 230 through the advertisement registration interface screen It is preferable to perform a function of receiving and processing advertisement registration information including at least one or more.

According to another exemplary embodiment of the present invention, when the advertiser terminal 230 is a wireless terminal to which a communication channel is connected through a CDMA based wireless communication network, the interface unit 200 is connected to the advertiser terminal 230 and WAP (Wireless). Connect a predetermined communication channel based on Application Protocol and / or Mobile Explorer (ME) protocol, and the advertisement in the form of WML (Wireless Markup Language) and / or HTML compatible document to the advertiser terminal 230 through the communication channel. Sends and outputs a registration interface screen and / or an information providing screen, and predetermined advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit corresponding to the advertisement registration interface screen from the advertiser terminal 230. It is preferable to perform a function of receiving and processing advertisement registration information including at least one information.

According to another exemplary embodiment of the present invention, when the advertiser terminal 230 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 200 may be connected to the advertiser terminal 230. Connect a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, and transmit and output a predetermined advertisement registration interface screen and / or information providing screen to the advertiser terminal 230 through the communication channel. And receiving and processing advertisement registration information including at least one predetermined advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information corresponding to the advertisement registration interface screen from the advertiser terminal 230. It is preferable to perform a function, and / or the advertiser terminal 230 is a communication channel through an IEEE 802.11x based wireless communication network In the case of a wireless terminal connected, the interface unit 200 connects a predetermined communication channel with the advertiser terminal 230 based on a wireless protocol corresponding to the IEEE 802.11x standard, and the advertiser terminal through the communication channel. And transmits and outputs a predetermined advertisement registration interface screen and / or information providing screen to 230 and receives and processes predetermined advertisement registration information corresponding to the advertisement registration interface screen from the advertiser terminal 230. It is preferable.

Referring to FIG. 2, the advertisement registration server 110 is linked with the interface unit 200 when a predetermined advertiser terminal 230 accesses the advertisement registration server 110 through the interface unit 200. A predetermined advertisement for the advertiser terminal 230 to input (or select) and transmit advertisement registration information including at least one predetermined advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information. The interface providing unit 205 (or interface providing means) for generating (or extracting) a registration interface screen and interworking with the interface unit 200 is inputted through the advertisement registration interface screen in the advertiser terminal 230. (Or select) the information receiving unit 210 (or information receiving means) for receiving the advertisement registration information to be transmitted, and storing the received advertisement registration information in the advertisement D / B 225. And an information storage unit 220 (or information storage means), wherein the deposit confirmation unit 215 (or the deposit confirmation unit 215) confirms whether an amount corresponding to the deposit information included in the received advertisement registration information is deposited. And deposit confirmation means).

The interface providing unit 205 has a functional configuration (eg, advertiser) provided in the advertiser terminal 230 when a predetermined advertiser terminal 230 is connected to the advertisement registration server 110 through the interface unit 200. In response to a browser program provided in the terminal 230, advertisement registration information including at least one predetermined advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information is inputted (or selected). Generate a predetermined advertisement registration interface screen that can be transmitted to the advertisement registration server 110 through the network means, and / or extract from a predetermined database (not shown), and in conjunction with the interface unit 200 The advertisement registration interface screen generated (or extracted) may be provided to the advertiser terminal 230 through the network means.

Thereafter, the advertiser terminal 230 inputs advertisement registration information including at least one of predetermined advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, and deposit information based on the advertisement registration interface screen ( Or selection), and when it is confirmed that the advertisement registration information is input (or selected), the advertiser terminal 230 receives the advertisement registration information input (or selected) through the network means. To send.

If the person having ordinary knowledge in the technical field to which the present invention belongs, the advertiser information through the at least one form (Form) included in the advertisement registration interface screen in the advertiser terminal 230, advertiser terminal 230 information And technical features for inputting (or selecting) advertisement registration information including at least one of keyword information, advertisement data information, and deposit information, and the advertisement registration information input (or selected) through a communication protocol provided by the network means. Since it will be familiar with the technical features for transmitting to the advertisement registration server 110, a detailed description thereof will be omitted for convenience.

The information receiving unit 210 registers at least one or more predetermined advertiser information, advertiser terminal 230 information, keyword information, advertisement data information, deposit information on the advertisement registration interface screen in the advertiser terminal 230 When the information is input (or selected) and transmitted through the network means, the advertisement registration information is received in cooperation with the interface unit 200, and the received advertisement registration information is stored in the information storage unit 220. )

The advertiser information is personal information (eg, advertiser name, social security number, telephone number, address, business place) for an advertiser requesting registration of advertisement data to be included in the transmitted message in order to use the multimedia message transmission service including the advertisement data. Name, business registration number, etc., and member ID information of the advertiser (e.g., member ID information granted by signing up as a member of the advertisement registration server 110 to use a multimedia message transmission service including the advertisement data). It is preferable that it comprises at least one or more).

The advertiser terminal 230 information is a multimedia message transmission service including the advertisement data when a service is provided to a plurality of customers, if any one of the plurality of customers request a message transmission or call to the advertiser, It is preferable to include at least one or more of the advertiser's mobile phone number or phone number for transmitting a message between the customers and the advertiser or to provide a call service.

For example, when a customer who receives a message including advertisement data wants to send a message to an advertiser, the advertiser terminal 230 information on which the message is to be received preferably includes a mobile phone number of the advertiser.

In addition, when a customer who receives a message including advertisement data requests a call from an advertiser, the advertiser terminal 230 information to which the call is connected is preferably a mobile phone number of the advertiser or includes a phone number.

The keyword information may include at least one or more words (or syllables) corresponding to message information received from a sender for providing the advertisement data when the advertisement data is provided through the multimedia message processing system. It is preferably a word (or syllable) purchased by an advertiser requesting to provide advertisement data through a message processing system.

Preferably, the advertisement data information includes at least one multimedia content corresponding to a keyword for the multimedia message when clients using the multimedia message transmission service including the advertisement data transmit and receive the multimedia message.

The advertisement data information may further include link-based advertisement data for connecting to the web page of the advertiser.

The link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

The multimedia content may include at least one of a moving picture, a still picture (ie, a picture, a picture, etc.), a voice, a text, and the like.

Preferably, the deposit information includes amount information pre-deposited by the advertiser to pay an advertisement amount according to the advertisement data provision after advertisement data matching the keyword information is provided through the multimedia message processing system. According to the intention of the person skilled in the art, it is preferable to further include the depositor (or advertiser) information and the account information (or virtual account information) in which the amount is deposited.

When the advertisement registration information is received through the information receiving unit 210, the deposit confirmation unit 215 is the account information (or virtual account) in which the deposit is deposited among the deposit information included in the advertisement registration information through a predetermined communication network. And the advertiser as a depositor in the account (or virtual account) in connection with a financial company server corresponding to the information).

According to the embodiment of the present invention, if it is not confirmed that the amount corresponding to the deposit information included in the advertisement registration information is deposited, it is preferable that a keyword advertisement corresponding to the advertisement registration information is not provided.

The information storage unit 220 includes advertisement registration information including at least one of the advertiser information, the advertiser terminal 230 information, the keyword information, the advertisement data information, and the deposit information received through the information receiving unit 210. It is characterized in that the storage in the D / B (225).

3 is a diagram illustrating an information registration process for transmitting a multimedia message including advertisement data according to an embodiment of the present invention.

In more detail, FIG. 3 shows advertiser information for transmitting a multimedia message including advertisement data from the advertiser terminal 230 on the information registration system shown in FIG. 2 to the advertisement registration server 110 through a predetermined network means. When the advertisement registration information including at least one or more advertiser terminal 230 information, keyword information, advertisement data information, and deposit information is transmitted, the advertisement registration server 110 transmits the advertisement registration information to the advertisement D / B 225. Regarding the storing process, those of ordinary skill in the art to which the present invention pertains, various implementation methods for the information registration process for transmitting a multimedia message including advertisement data by referring to and / or modifying the drawing 3 It can be inferred that, but the present invention includes all the implementation methods inferred, and only by the implementation method shown in FIG. Shall not.

Hereinafter, in FIG. 3, the advertisement registration server 110 on the information registration system shown in FIG. 2 will be referred to as "server" for convenience, and the advertiser terminal 230 on the information registration system shown in FIG. 2 will be referred to as "terminal" for convenience. It is called.

Referring to FIG. 3, the terminal on the information registration system shown in FIG. 2 accesses the server through the network means and connects a communication channel for transmitting a multimedia message including advertisement data (300).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains include the advertisement data connected to the server according to a communication protocol corresponding to the network means through a predetermined browser program corresponding to the network means. Since it will be familiar with the technical features for connecting a communication channel for transmitting a multimedia message, a detailed description thereof will be omitted for convenience.

When a communication channel for transmitting a multimedia message including advertisement data is connected between the terminal and the server as described above, the terminal displays an advertisement registration interface screen for transmitting the multimedia message including the advertisement data to the server through the communication channel. (305), and correspondingly, the server inputs (or selects) advertisement registration information including at least one of the advertiser information, the advertiser terminal 230 information, the keyword information, the advertisement data information, and the deposit information in the terminal. An advertisement registration interface screen including a user interface for generating a user interface is generated (or extracted) 310 and the generated advertisement registration interface screen is transmitted to the terminal through the communication channel (315).

Thereafter, the terminal receives the advertiser information, the advertiser terminal 230 information, the keyword information, the advertisement data information, and the deposit information through the user interface included in the advertisement registration interface screen for inputting (or selecting) the advertisement registration information. In step 320, the advertisement registration information including at least one or more advertisements is input (or selected).

If the terminal receives (or selects) advertisement registration information including at least one of the advertiser information, the advertiser terminal 230 information, the keyword information, the advertisement data information, and the deposit information (325), the terminal receives the communication channel. The advertisement registration information is transmitted to the server through 330. In response thereto, the server receives advertisement registration information through the communication channel and checks the validity of the deposit information included in the advertisement registration information 335. ).

According to the embodiment of the present invention, if it is not confirmed that the amount corresponding to the deposit information included in the advertisement registration information is deposited, it is preferable that a keyword advertisement corresponding to the advertisement registration information is not provided.

If the deposit validity is not confirmed (340), the server deactivates an advertisement for the advertisement registration information until the deposit validity is confirmed (345).

On the other hand, if the deposit validity is confirmed (340), the server activates the keyword advertising for the advertisement registration information (350).

Thereafter, the server stores the received advertisement registration information in the advertisement D / B 225 shown in FIG. 2 (355).

The advertiser information is personal information (eg, advertiser name, social security number, telephone number, address, business place) for an advertiser requesting registration of advertisement data to be included in the transmitted message in order to use the multimedia message transmission service including the advertisement data. Name, business registration number, etc., member information of the advertiser (e.g., member ID information granted by signing up as a member of the advertisement registration server 110 to use a multimedia message transmission service including the advertisement data) It is preferable to include at least one).

The advertiser terminal 230 information is a multimedia message transmission service including the advertisement data when a service is provided to a plurality of customers, if any one of the plurality of customers request a message transmission or call to the advertiser, It is preferable to include at least one or more of the advertiser's mobile phone number or phone number for transmitting a message between the customers and the advertiser or to provide a call service.

For example, when a customer who receives a message including advertisement data wants to send a message to an advertiser, the advertiser terminal 230 information on which the message is to be received preferably includes a mobile phone number of the advertiser.

In addition, when a customer who receives a message including advertisement data requests a call from an advertiser, the advertiser terminal 230 information to which the call is connected is preferably a mobile phone number of the advertiser or includes a phone number.

The keyword information may include at least one word (or syllable) corresponding to message information received from a sender for providing the advertisement data when the advertisement data is provided through the multimedia message processing system.

Preferably, the advertisement data information includes at least one word (or sentence) corresponding to a keyword for the message when a client using the multimedia message transmission service including the advertisement data transmits and receives a message.

The advertisement data information may further include link-based advertisement data for connecting to the web page of the advertiser.

The link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

Preferably, the deposit information includes amount information pre-deposited by the advertiser to pay the advertisement amount according to the provision of the advertisement data after the advertisement data matching the keyword information is provided through the multimedia message processing system. According to the intention of the person skilled in the art, it is preferable to further include the depositor (or advertiser) information and the account information (or virtual account information) in which the amount is deposited.

4 is a diagram illustrating a multimedia message processing system for transmitting a multimedia message in which advertisement data is inserted according to an embodiment of the present invention.

In more detail, in FIG. 4, a predetermined sender terminal 115 accesses a server on a multimedia message processing system through predetermined network means to transmit a multimedia message inserted with the advertisement data. Multimedia message information (or message) included in the multimedia message sending request information provided from the sender terminal 115 when the multimedia message sending request information including at least one information and message sender terminal information is provided. When the advertisement attachment identifier included in the receiver terminal 120 information or the message sender terminal information is checked and the advertisement attachment identifier is included, the advertisement data corresponding to the keyword (or context) on the multimedia message is inserted and stored in the database. After the light When the URL (Uniform Resource Locator) information for receiving the multimedia message information with the data is transmitted to the receiver terminal 120, the receiver terminal 120 receiving the URL information requests the multimedia message in which the advertisement data is inserted Regarding the configuration of a multimedia message processing system for receiving and receiving the present invention, those skilled in the art to which the present invention pertains may refer to and / or modify the present invention. Various implementation methods for the configuration of the message processing system may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

For example, a person having ordinary skill in the art to which the present invention pertains may refer to and modify the present invention, so that at least one or more functional components (or functional constituents) shown in this figure 4 are at least one server. (For example, the communication company server 105, the advertisement providing server, etc.), the present invention is not limited thereto.

In addition, if those having ordinary technical knowledge in the field of the present invention to which the present invention belongs, reference to and modifying the present Figure 4, the advertisement D / B (455) or storage medium 460 shown in this Figure 4 message processing server In addition to (100) may be provided on the network accessible from the message processing server 100, thereby the present invention is not limited.

Hereinafter, the multimedia message sending request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message sender terminal information provided from the sender terminal 115 on the multimedia message processing system shown in FIG. A component corresponding to at least one or more means and / or functional configurations for reading and inserting advertisement data and transmitting the multimedia message information into which the advertisement data is inserted is transmitted to the message receiver terminal 120. 100) ".

Referring to FIG. 4 according to an embodiment of the present invention, a multimedia message processing system for transmitting a multimedia message inserted with advertisement data according to the present invention includes at least one sender terminal 115 or a receiver connected to a predetermined network means. Sending the multimedia message in response to the multimedia message sending request information including at least one of the terminal 120, the multimedia message information transmitted from the sender terminal 115, the message receiver terminal 120 information, and the message sender terminal information. A storage medium 460 for storing request information, advertisement data information attached to the multimedia message information included in the multimedia message sending request information, and URL information for transmitting the multimedia message information to which the advertisement data is attached; Registration through the advertisement registration system shown in 2 Advertisement D / B 455 for storing advertisement registration information including at least one advertiser information, advertiser terminal information, keyword information, advertisement data information, and deposit information, and the caller terminal 115 connected through a predetermined network means. And receiving the multimedia message sending request information transmitted through the network means, inserting advertisement data into the received multimedia message information corresponding to the multimedia message sending request information, and then inserting the multimedia message information into which the advertisement data is inserted. Including a message processing server 100 for processing to be transmitted to the receiver terminal 120, a carrier server 105 for processing a call channel connection with the advertiser corresponding to the advertisement data inserted through the message processing server 100, etc. Characterized in that made.

The sender terminal 115 (or receiver terminal 120) is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber). Or at least one wired terminal including a desktop computer and / or a laptop connected to the message processing server 100 via a line and / or a cable communication network, and / or code division multiple access (CDMA). A mobile communication terminal connected to a mobile communication network (or a High Speed Downlink Packet Access (HSDPA) based mobile communication network), and / or a mobile Internet terminal connected to a high-speed wireless Internet based on IEEE 802.16x, and / or IEEE 802.11 and at least one wireless terminal including at least one wireless LAN terminal connected to an x-based wireless LAN communication network. The sender terminal 115 (or the receiver terminal 120) outputs at least one message sending request interface screen provided by the message processing server 100, and inputs at least one or more information through the message sending request interface screen. And / or a functional configuration (eg, a browser program and a communication function) for selecting and transmitting the message to the message processing server 100.

Those skilled in the art can easily infer the characteristics of the sender terminal 115 (or receiver terminal 120) corresponding to at least one or more wired terminal and / or wireless terminal. Since there will be, a detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, when the sender terminal 115 (or the receiver terminal 120) is a wired terminal, the network means includes the TCP / IP based wired communication network, and the caller terminal 115 (Or receiver terminal 120) is the wireless terminal, the network means is the CDMA based (or HSDPA based) mobile communication network, and / or IEEE 802.16x based high speed wireless Internet, and / or IEEE 802.11x based At least one of the WLAN communication network is preferably made.

The storage medium 460 provided on the multimedia message processing system according to the present invention includes at least one multimedia message information transmitted from the sender terminal 115, message receiver terminal 120 information, and message sender terminal information. Corresponding to the multimedia message sending request information, the multimedia message sending request information, advertisement data information attached to the multimedia message information included in the multimedia message sending request information, and a URL for transmitting the multimedia message information to which the advertising data is attached. It is characterized by storing the information.

When the sender terminal 115 information is transmitted with the advertisement attachment identifier included in the multimedia message sending request information sent by one of the customers using the multimedia message transmitting and receiving service through the communication company, the advertisement attachment identifier is added to the multimedia message sending request information. Including at least one mobile phone number, telephone number, e-mail information, personal information about the customer, member information for the transmitted to the customer is preferably made.

The receiver terminal 120 information is a mobile phone number for the customer to receive the multimedia message information contained in the multimedia message sending request information received from the caller terminal 115 of the customer using the multimedia message transmission service through the communication company, It is preferable that the phone number, e-mail information, personal information about the customer, member information is included at least one or more.

The URL information is URL information to the receiver terminal 120 in order to process the multimedia message transmitted from the sender terminal 115 to the receiver terminal 120 to use the multimedia message transmission and reception service through the communication company. After first transmitting, it is preferable to receive the multimedia message information through the URL information, and the URL information preferably includes link information on the multimedia message information to be received by the receiver terminal 120.

The advertisement D / B 455 provided on the multimedia message processing system according to the present invention includes advertiser information, advertiser terminal information, keyword information, advertisement data information, and deposit information registered through the advertisement registration system shown in FIG. Characterized in that to store the advertisement registration information including at least one.

The advertiser information is personal information (eg, advertiser name, social security number, telephone number, address, business place) for an advertiser requesting registration of advertisement data to be included in the transmitted message in order to use the multimedia message transmission service including the advertisement data. Name, business registration number, etc.) and member information of the advertiser (e.g., member ID information granted by signing up as a member of the advertisement registration server to use the multimedia message transmission service including the advertisement data). It is preferable to include one or more.

The advertiser terminal information is a multimedia message transmission service including the advertisement data when a service is provided to a plurality of customers, when any one of the plurality of customers request a message transmission or call to the advertiser, and the customers It is preferable to include at least one of a mobile phone number or a phone number of the advertiser for transmitting a message between advertisers or to provide a call service.

For example, when a customer who receives a message including advertisement data wants to send a message to an advertiser, the advertiser terminal information on which the message is to be received preferably includes a mobile phone number of the advertiser.

Also, when a customer who receives a message including advertisement data requests a call from an advertiser, the advertiser terminal information to which the call is connected is preferably a mobile phone number of the advertiser or includes a phone number.

The keyword information may include at least one or more words (or syllables) corresponding to the multimedia message information received from the sender for providing the advertisement data when the advertisement data is provided through the multimedia message processing system. It is preferable that the word (or syllable) is purchased by the advertiser requesting the advertisement data to be provided through the multimedia message processing system.

Preferably, the advertisement data information includes at least one multimedia content corresponding to a keyword for the multimedia message when clients using the multimedia message transmission service including the advertisement data transmit and receive the multimedia message.

The advertisement data information may further include link-based advertisement data for connecting to the web page of the advertiser.

The link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

The multimedia content may include at least one of a moving picture, a still picture (ie, a picture, a picture, etc.), a voice, a text, and the like.

Preferably, the deposit information includes amount information pre-deposited by the advertiser to pay the advertisement amount according to the provision of the advertisement data after the advertisement data matching the keyword information is provided through the multimedia message processing system. According to the intention of the person skilled in the art, it is preferable to further include the depositor (or advertiser) information and the account information (or virtual account information) in which the amount is deposited.

According to an embodiment of the present invention, the message processing server 100 communicates with the sender terminal 115 through the network means in order to provide a web interface corresponding to the sender terminal 115 and the network means. And an interface unit 400 (or interface means) for connecting and managing channels, whereby the message processing server 100 establishes a wired communication network and / or a wireless communication network with the caller terminal 115. It has the function of a web server connected via communication.

According to an embodiment of the present invention, when the sender terminal 115 is a wireless terminal in which a communication channel is connected through a CDMA-based wireless communication network, when the message sending program is mounted on the wireless terminal, the interface unit 400 ) Connects the message sending program and the communication channel, and transmits the multimedia message sending request information including at least one of multimedia message information, message receiver terminal 120 information, and message sender terminal information from the wireless terminal through the communication channel. It is preferable to perform a function of receiving processing.

According to another exemplary embodiment of the present invention, when the caller terminal 115 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 400 is connected to the caller terminal 115 and HTTP. (Hyper-Text Transfer Protocol) is connected to a predetermined communication channel based on the protocol, the message transmission request interface screen in the form of a Hyper-Text Markup Language (HTML) compatible document to the caller terminal 115 through the communication channel and / Or transmits and outputs an information providing screen, and transmits predetermined multimedia message information, message receiver terminal 120 information, and message sender terminal information input (or selected) from the sender terminal 115 through the message sending request interface screen. It is preferable to perform a function of receiving and processing multimedia message sending request information including at least one or more.

According to another exemplary embodiment of the present invention, when the caller terminal 115 is a wireless terminal to which a communication channel is connected through a CDMA-based wireless communication network, the interface unit 400 is connected to the caller terminal 115 and the WAP (WAP). A predetermined communication channel is connected based on a Wireless Application Protocol (ME) and / or a Mobile Explorer (ME) protocol, and a WML (Wireless Markup Language) and / or HTML compatible document form is transmitted to the caller terminal 115 through the communication channel. Sends and outputs a message sending request interface screen and / or an information providing screen, and transmits predetermined multimedia message information, message receiver terminal 120 information, and message sender terminal corresponding to the message sending request interface screen from the sender terminal 115. It is preferable to perform a function of receiving and processing multimedia message sending request information including at least one information. .

According to another exemplary embodiment of the present invention, when the caller terminal 115 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 400 is connected to the caller terminal 115. Connect a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, and transmit a predetermined message sending request interface screen and / or information providing screen to the sender terminal 115 through the communication channel and output the same. And receiving and processing multimedia message sending request information including at least one predetermined multimedia message information, message receiver terminal 120 information, and message sender terminal information corresponding to the message sending request interface screen from the sender terminal 115. It is preferable to perform the function, and / or the caller terminal 115 is IEEE 802.11x based In the case of a wireless terminal in which a communication channel is connected through a wireless communication network, the interface unit 400 connects the caller terminal 115 with a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.11x standard. Sends and outputs a predetermined message sending request interface screen and / or information providing screen to the sender terminal 115 through a communication channel, and outputs a predetermined multimedia message corresponding to the message sending request interface screen from the sender terminal 115. It is preferable to perform a function of receiving and processing the dispatch request information.

Referring to FIG. 4, the message processing server 100 is connected to the interface unit 400 when a predetermined caller terminal 115 accesses the message processing server 100 through the interface unit 400. In response to the caller terminal 115 inputs (or selects) and transmits multimedia message sending request information including at least one of predetermined multimedia message information, message receiver terminal 120 information, and message sender terminal information. An interface providing unit 405 (or an interface providing unit) for generating (or extracting) a message sending request interface screen and the message sending request interface screen from the caller terminal 115 in association with the interface unit 400; Receives the multimedia message sending request information to be input (or selected) through the transmission, or connected to the interface unit 400 And by having the sender terminal 115, the information receiving unit 410 (or an information receiving means) for receiving a multimedia message sent from the transmission request information it is characterized in that formed.

The interface providing unit 405 has a functional configuration (for example, a caller) provided in the caller terminal 115 when a predetermined caller terminal 115 is connected to the message processing server 100 through the interface unit 400. The multimedia message sending request information including at least one of predetermined multimedia message information, message receiver terminal 120 information, and message sender terminal information in response to a browser program provided in the terminal 115; Generate a predetermined message sending request interface screen that can be transmitted to the message processing server 100 through a network means, and / or extract from a predetermined database (not shown), and in conjunction with the interface unit 400 Providing the generated (or extracted) message sending request interface screen to the caller terminal 115 through the network means. Characterized in that.

Thereafter, the sender terminal 115 inputs multimedia message sending request information including at least one of predetermined multimedia message information, message receiver terminal 120 information, and message sender terminal information based on the message sending request interface screen ( Or, when it is confirmed that the multimedia message sending request information has been input (or selected), the caller terminal 115 processes the message with the input (or selected) multimedia message sending request information through the network means. Send to server 100.

Those skilled in the art to which the present invention pertains, through the at least one form (Form) form included in the message sending request interface screen in the sender terminal 115, the multimedia message information, the message receiver terminal ( 120) technical feature for inputting (or selecting) multimedia message sending request information including at least one information, message sender terminal information, and sending the input (or selecting) multimedia message through a communication protocol provided by the network means; Since you will be familiar with the technical features for transmitting the request information to the message processing server 100, a detailed description thereof will be omitted for convenience.

The information receiving unit 410 transmits a multimedia message including at least one of predetermined multimedia message information, message receiver terminal 120 information, and message sender terminal information through the message sending request interface screen at the sender terminal 115. When the information is input (or selected) and transmitted through the network means, the multimedia message sending request information is received in cooperation with the interface unit 400.

Alternatively, the information receiving unit 410 is a functional configuration (eg, a browser program provided in the sender terminal 115 or a program for inputting message sending request information (eg, a short message sending program) provided in the sender terminal 115). When the multimedia message sending request information including at least one of predetermined multimedia message information, message receiver terminal 120 information, and message sender terminal information is input and transmitted through the network means, the interface unit 400. In conjunction with and characterized in that for receiving the multimedia message sending request information.

The multimedia message information may be a message composed of at least one letter or number or a word generated by at least one combination of codes or codes input through the caller terminal 115. The multimedia message information may be attached to the advertisement. It may further comprise an identifier.

The message receiver terminal 120 information may include at least one or more of a mobile phone number, terminal specific information, etc. for a target terminal to which the multimedia message information input through the caller terminal 115 is to be transmitted. The terminal 120 information may further include the advertisement attachment identifier.

Referring to FIG. 4, the message processing server 100 requests at least one multimedia message including multimedia message information, message receiver terminal 120 information, and message sender terminal information received through the information receiver 410. In response to the information, the information confirmation unit 415 (or information confirmation means) for confirming the advertisement attachment identifier included in the multimedia message sending request information, and the multimedia message sending request if the identification result is included with the advertisement attachment identifier Corresponds to the keyword identification unit 420 (or keyword identification means) for confirming keyword (or context) information on the multimedia message information included in the information, and the keyword (or context) information confirmed by the keyword identification unit 420. The advertisement confirming unit 425 (or advertisement) confirms advertisement data to be included in the multimedia message information. An acquisition insertion unit 430 (or advertisement insertion processing means) for inserting and processing the identified advertisement data into the multimedia message information included in the multimedia message sending request information, and the multimedia into which the advertisement data is inserted. In order for the message information to be provided to the receiver terminal 120, the multimedia message sending request information, advertisement data information included in the multimedia message sending request information, and multimedia message sending request information including the advertisement data are included. And an information storage unit 435 (or information storage means) for linking and storing the URL information.

The information checking unit 415 corresponds to the multimedia message sending request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message sender terminal information received through the information receiving unit 410. The advertisement attachment identifier included in the message receiver terminal 120 information (or the message sender terminal information) or the advertisement attachment identifier included in the multimedia message information may be confirmed.

According to the exemplary embodiment of the present invention, the identification of the advertisement attachment included in the multimedia message sending request information is checked after the presence of an identifier other than contact information in the message receiver terminal 120 information included in the multimedia message sending request information. It is desirable to confirm that the identifier is an advertisement attachment identifier.

For example, when the message receiving terminal information received from the caller terminal 115 is '01012345678 * 123', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678'. Preferably, the identifier information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

Alternatively, when the message receiving terminal information received from the caller terminal 115 is '* 12301012345678', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678', It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

According to another exemplary embodiment of the present invention, the identifier attached to the advertisement included in the multimedia message sending request information may be checked, after confirming whether there is an identifier other than the message in the multimedia message information included in the multimedia message sending request information, and the identifier is advertised. It is desirable to verify that it is an attached identifier.

For example, when the multimedia message information received from the caller terminal 115 is 'call request * 123', the multimedia message information read result received from the caller terminal 115 may indicate that the actual multimedia message information is the call request and the identifier. Preferably, the information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

Alternatively, when the multimedia message information received from the caller terminal 115 is '* 123 call request', the multimedia message information read result received from the caller terminal 115 is the actual multimedia message information 'call request', It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

The keyword checking unit 420 corresponds to the multimedia message sending request information including at least one of multimedia message information, message receiver terminal 120 information, and message sender terminal information received from the caller terminal 115. And identifying keyword information corresponding to the message information.

According to an embodiment of the present invention, the keyword information included in the multimedia message sending request information is preferably checked for a word (or context) repeatedly used on the multimedia message information included in the multimedia message sending request information. .

According to another exemplary embodiment of the present invention, the keyword information included in the multimedia message sending request information may include a word (or context) used on the multimedia message information included in the multimedia message sending request information. It is preferable to check whether the keyword information matches the keyword information stored on the block 455, and if there is a matched word (or context), it is preferable to check the matched word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and to select any one of the plurality of words (or contexts). The method of selection is preferably in accordance with the rules determined by the institution that operates the message processing server 100.

According to another embodiment of the present invention, the keyword information corresponding to the multimedia message sending request information is checked, the multimedia message based on the personal information for the receiver to receive the multimedia message information included in the multimedia message sending request information It is desirable to identify keyword (or contextual) information for the provision of personalized advertisements for the recipients to receive the information.

In response to the multimedia message information included in the multimedia message sending request information received from the caller terminal 115, when keyword information about the multimedia message information is confirmed through the keyword checking unit 420, the advertisement checking unit ( 425) confirms the advertisement data information corresponding to the identified keyword information.

According to an embodiment of the present invention, the advertisement data to be included in the received multimedia message information is preferably to confirm the advertisement data for the identified keyword (or context) information, the advertisement data is included in the multimedia message. It is desirable to confirm that it is a possible dose.

For example, when the capacity limit of the multimedia message is 1 MBytes and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

Confirm the advertisement attachment identifier corresponding to the multimedia message sending request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message sender terminal information received from the sender terminal 115, and the multimedia message information. After checking the keyword information corresponding to the, if the advertisement data information corresponding to the keyword information is confirmed, the advertisement insertion processing unit 430 inserts the advertisement data information into the multimedia message information, the multimedia message The advertisement attachment identifier included in the information may be deleted.

When the advertisement data information is inserted into the multimedia message information through the advertisement insertion processor 430, the information storage unit 435 stores the multimedia message information into which the advertisement data information is inserted into the storage medium 460. It is characterized by.

According to the exemplary embodiment of the present invention, the multimedia message information storage in which the advertisement data information is inserted includes information on the sender terminal 115 transmitting the multimedia message information and information on the receiver terminal 120 on which the multimedia message information is to be received. And, when the multimedia message information is transmitted through the receiver terminal 120, at least one URL information for receiving the multimedia message information in which the advertisement data information is inserted in the receiver terminal 120 to the link processing It is preferable to store in the storage medium 460.

Referring to FIG. 4, the message processing server 100 determines whether the state of the receiver terminal 120 is capable of receiving multimedia message information stored in the storage medium 460 (or receives URL information corresponding to the multimedia message information). Terminal status check unit 440 (or terminal status checking means) for checking whether or not it is possible, and when the multimedia message transmission request corresponding to the URL information provided from the receiver terminal 120 to the receiver terminal 120 is requested, Information receiving unit 410 (or information receiving means) for receiving the multimedia message transmission request information, and if it is possible to receive the multimedia message information as a result of the check, URL information corresponding to the multimedia message information stored in the storage medium 460 Transmitting or storing the multimedia message in response to the multimedia message transmission request information received through the information receiving unit 410. And a message transmission processing unit 445 (or message transmission processing means) for transmitting the multimedia message information stored in the medium 460.

The terminal state checking unit 440 is a communication channel connection state of the message receiver terminal 120 (ie, the storage medium) for the message transmission to the message receiver terminal 120 through the message transmission processing unit 445. Whether or not it is possible to receive the multimedia message information stored in 460 or URL information corresponding to the multimedia message information).

According to the exemplary embodiment of the present invention, the terminal status checking unit 440 may include at least one multimedia message information, message receiver terminal 120 information, and message sender terminal information received from the sender terminal 115. In response to the dispatch request information, it is preferable that the message receiver terminal 120 included in the multimedia message dispatch request information checks whether the message can be received. It is preferable to check in connection with the communication company server 105.

When the multimedia message sending request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message sender terminal information is stored in the storage medium 460 through the terminal state checking unit 440 (or After the advertisement data is inserted into the multimedia message sending request information and stored in the storage medium 460), the message transmission processor 445 transmits the multimedia message information to the receiver terminal 120. Characterized in that it transmits the URL information corresponding to the message information to the message receiver terminal 120, it is preferable to transmit in conjunction with the carrier server 105 for the message transmission processing.

Also, when the message transmission processing unit 445 receives the multimedia message transmission request information through the URL information provided to the receiver terminal 120, the message transmission processing unit 445 corresponds to the multimedia message information (or advertisement data) stored in the storage medium 460. Is inserted into the multimedia message information) characterized in that the processing to be transmitted to the receiver terminal (120).

According to the exemplary embodiment of the present invention, the URL information transmission may include receiving multimedia message information (or multimedia message information having an advertisement data inserted therein) stored in the storage medium 460 through the URL information in the receiver terminal 120. It is preferable that the information is link.

In addition, the receiver terminal 120 requests the multimedia message information (or multimedia message information containing advertisement data) to the message processing server 100 through the URL information, and the multimedia message information (or advertisement data is stored). The inserted multimedia message information) may be received from the message processing server 100 and stored in the memory of the receiver terminal 120.

Referring to FIG. 4, the message processing server 100 includes at least one of multimedia message information, message receiver terminal 120 information, and message sender terminal information received from the sender terminal 115 at the receiver terminal 120. When the multimedia message sending request information including the advertisement attachment identifier is transmitted, when the advertisement data corresponding to the advertisement attachment identifier is included in the multimedia message information and transmitted, the receiver terminal 120 receives the received advertisement. Receives and outputs multimedia message information including data, and when a response message corresponding to the output multimedia message information is input (or selected), multimedia message information and message sender terminal 115 information from the receiver terminal 120. Response multimedia message sending request information including at least one Confirm the type of the identifier included in the response multimedia message sending request information in response to the information receiving unit 410 (or information receiving means) receiving the information and the response multimedia message sending request information received through the information receiving unit 410. An information confirmation unit 415 (or information confirmation means) and a message transmission processor 445 (or a processor) for processing the received multimedia message information to be transmitted to the advertiser terminal when the type of the identifier is an advertiser message transmission identifier. Message transmission processing means).

The receiver terminal 120 includes an advertisement attachment identifier in the multimedia message sending request information including at least one of the multimedia message information, the message receiver terminal 120 information, and the message sender terminal information received from the sender terminal 115. In case of transmission, when advertisement data corresponding to the advertisement attachment identifier is included in the multimedia message information and transmitted, the receiver terminal 120 receives and outputs multimedia message information including the received advertisement data. When a response message corresponding to the output multimedia message information is input (or selected), the information receiver 410 includes at least one of multimedia message information and message sender terminal 115 information from the receiver terminal 120. Respond to receiving response message information It shall be.

According to the method of the present invention, the response multimedia message sending request information reception, it is preferable to use the receiver terminal 120 that received the message from the sender terminal 115 as it is, the other of the plurality of terminals held by the receiver In the case of using any one, it is preferable to process as a new sender, and in the case of a new sender, it is preferable to process the message to the advertiser.

The multimedia message information may be a message composed of at least one letter, number, or word generated by at least one combination of codes or numbers input through the receiver terminal 120. The multimedia message information may be attached to the advertisement. It may also comprise at least one or more identifiers or advertiser message transmission identifiers.

The message receiver terminal 120 information may include at least one or more of a mobile phone number, terminal specific information, etc. for a target terminal to which the multimedia message information input through the caller terminal 115 is to be transmitted. The terminal 120 information may further include at least one of the advertisement attachment identifier or the advertiser message transmission identifier.

The information checking unit 415 may include at least one of the multimedia message information and the message sender terminal 115 received through the information receiving unit 410 from the receiver terminal 120 having received the multimedia message information including the advertisement data. Corresponding to the response multimedia message sending request information including the above, it is characterized in that the identification information included in the multimedia message information or the message sender terminal 115 information.

Here, when the identifier information is an advertisement identifier, it is preferable to process according to the description of the information confirming unit 415 described above.

According to an embodiment of the present invention, when the identifier information is an advertiser message transmission identifier, a request for sending a response multimedia message including at least one multimedia message information and message sender terminal 115 information received from the receiver terminal 120. In response to the information, it is preferable to process the multimedia message information included in the response multimedia message sending request information to be transmitted to the advertiser terminal in association with the message transmission processing unit 445.

In response to the multimedia message information sent from the information receiving unit 410 and the response multimedia message sending request information including at least one message sender terminal 115 information, the identifier information checking result through the information checking unit 415 If the identifier included in the response multimedia message sending request information is identified as an advertiser message transmission identifier, the message transmission processing unit 445 determines that the received multimedia message information is the advertiser terminal when the type of the identifier is an advertiser message transmission identifier. Characterized in that the processing to be transmitted to.

Referring to FIG. 4, the message processing server 100 transmits multimedia message information including advertisement data from the receiver terminal 120 to the receiver terminal 120 at all times through the receiver terminal 120. When requesting a web page corresponding to the callback UEL using a callback UEL corresponding to an advertisement message, an information receiving unit 410 (or information receiving means) for receiving the webpage request information and the webpage request information are received. After that, the interface providing unit 405 (or interface providing means) for generating (or extracting) a web page corresponding to the received web page request information and providing it to the receiver terminal 120 do.

When requesting to provide a web page corresponding to the provided advertisement data through the callback UEL provided by the message processing server 100, the information receiving unit 410 receives the message processing server 100 from the receiver terminal 120. When requesting a web page corresponding to the provided advertisement data through the callback UEL provided in the, characterized in that for receiving the web page request information.

Then, when receiving the web page request information from the receiver terminal 120 through the information receiving unit 410, the interface provider 405 generates a web page corresponding to the received web page request information, The generated web page may be provided through the interface unit 400.

Here, the web page information may include a plurality of information corresponding to the provided advertisement data, and preferably includes a web page of an advertiser registering the advertisement data according to the intention and purpose of the advertiser.

In addition, the web page information preferably comprises a user interface including an advertiser call button (or icon) for the call connection with the advertiser registered the advertising data.

Referring to FIG. 4, the message processing server 100 selects the advertiser call button (or icon) through a user interface including an advertiser call button (or icon) provided on a web page corresponding to the provided advertisement data. (Or click), an information receiver 410 (or information receiver) for receiving advertiser call connection request information corresponding to the selection (or click) of the advertiser call button (or icon) from the receiver terminal 120; In response to the advertiser call connection request information, characterized in that it comprises a call connection processing unit 450 (or call connection processing means) for processing to connect the call channel between the receiver terminal 120 and the advertiser terminal.

When the web page corresponding to the advertisement data is provided in response to the multimedia message information including the advertisement data transmitted from the caller terminal 115, the information receiving unit 410 is located on the web page corresponding to the provided advertisement data. Selecting (or clicking) an advertiser call button (or icon) included in a predetermined area, the receiver comprises an information receiving unit 410 for receiving advertiser call connection request information from the terminal 120.

In addition, the information receiving unit 410 uses a user key provided on the receiver terminal 120 in addition to the advertiser call button (or icon) included in the web page, and the advertiser call button (or icon) among the user keys. You can also select (or click).

Then, in response to the advertiser call connection request information received through the information receiving unit 410, the call connection processing unit 450 checks the advertiser terminal information corresponding to the advertisement data transmitted to the receiver terminal 120 to the Characterized in that the communication channel between the advertiser terminal and the receiver terminal 120 is connected.

According to the embodiment of the present invention, the call channel connection between the advertiser terminal and the receiver terminal 120, it is preferable to connect the call channel in the form of making a call from the receiver terminal 120 to the advertiser terminal, the call channel For the purpose of connection, the message processing server 100 is preferably processed in connection with the carrier server 105.

5 is a diagram illustrating an operation process of an advertisement providing system for transmitting a message in which advertisement data is inserted according to an embodiment of the present invention.

In more detail, in FIG. 5, a predetermined caller terminal 115 accesses a server on an advertisement providing system through predetermined network means to transmit a message inserted with the advertisement data, and provides multimedia message information and message receiver terminal 120 information. When providing the message sending request information including at least one, the server checks the advertisement attachment identifier included in the message receiver terminal 120 information included in the message sending request information provided from the sender terminal 115, When the advertisement receiver identifier is included in the message receiver terminal 120 information, after inserting advertisement data corresponding to a keyword (or context) on the message, multimedia message information into which the advertisement data is inserted is inserted into the message receiver terminal ( As the operation process of the advertisement providing system to transmit to 120), Those skilled in the art will be able to infer various implementation methods for the configuration of an advertisement providing system for transmitting a message including the advertisement data by referring to and / or modifying the present invention. The invention includes all the implementation methods inferred above, and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 5, the advertisement providing server illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 5 according to an embodiment of the present invention, the sender terminal 115 shown in FIG. 4 includes at least one of multimedia message information and message receiver terminal 120 information to the server through a network means. When the message sending request information is transmitted (500), the server correspondingly receives the message sending request information (505).

The multimedia message information is preferably a message composed of a word or the like generated by at least one or more combinations of at least one letter or number or code input through the caller terminal 115.

The message receiver terminal 120 information may include at least one or more of a mobile phone number, terminal specific information, etc. for a target terminal to which the multimedia message information input through the caller terminal 115 is to be transmitted. The terminal 120 information may further include the advertisement attachment identifier.

Thereafter, the server checks the advertisement attachment identifier information on the message receiver terminal 120 information corresponding to the message sending request information including at least one of the received multimedia message information and message receiver terminal 120 information ( 510).

According to an exemplary embodiment of the present invention, the identification of the advertisement attachment included in the message sending request information is determined by checking the presence or absence of an identifier other than contact information in the message receiver terminal 120 information included in the message sending request information. It is desirable to verify that is an advertisement attachment identifier.

For example, when the message receiving terminal information received from the caller terminal 115 is '01012345678 * 123', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678'. Preferably, the identifier information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

Alternatively, when the message receiving terminal information received from the caller terminal 115 is '* 12301012345678', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678', It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

If there is an advertisement attachment identifier (515), the server corresponds to the message message request information including at least one of the received multimedia message information, message receiver terminal 120, corresponding to the multimedia message information The keyword (or context) information is checked (520).

According to an embodiment of the present invention, the keyword information included in the message sending request information is preferably checked for a word (or context) repeatedly used on the multimedia message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information is a word (or context) used on the multimedia message information included in the message sending request information. It is preferable to check whether the keyword information matches with the keyword information stored in the &lt; RTI ID = 0.0 &gt;), and if there is a match word (or context), it is preferable to check the matched word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and select one of the plurality of words (or contexts). The method is preferably in accordance with the rules set by the agency that operates the advertisement providing server.

According to another exemplary embodiment of the present invention, the keyword information corresponding to the message sending request information checks the multimedia message information based on the personal information of the receiver to receive the multimedia message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements for the recipients to be received.

If keyword (or context) information is identified (525), the server checks the advertisement data corresponding to the keyword (or context) information (530).

According to an embodiment of the present invention, the advertisement data to be included in the received multimedia message information is preferably to confirm the advertisement data for the identified keyword (or context) information, the advertisement data is included in the multimedia message. It is desirable to confirm that it is a possible dose.

For example, when the capacity limit of the multimedia message is 1 MBytes and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

If the advertisement data corresponding to the identified keyword (or context) information is confirmed (535), the server inserts the confirmed advertisement data into the multimedia message information included in the received message dispatch request information (540). ), After storing the multimedia message information in which the advertisement data information is inserted in the storage medium 460 illustrated in FIG. 4 (545), the URL information corresponding to the multimedia message information is transmitted to the message receiver terminal 120. Transmit (550).

According to the exemplary embodiment of the present invention, the multimedia message information storage in which the advertisement data information is inserted includes information on the sender terminal 115 transmitting the multimedia message information, information on the receiver terminal 120 to which the multimedia message information is received. When the multimedia message information is transmitted through the receiver terminal 120, at least one URL information for receiving the multimedia message information into which the advertisement data information is inserted is stored in the receiver terminal 120 in association with the at least one URL. It is desirable to store in the medium 460.

6 is a diagram illustrating an operation process of an advertisement providing system for transmitting a message in which advertisement data is inserted according to another exemplary embodiment of the present invention.

In more detail, in FIG. 6, a predetermined sender terminal 115 accesses a server on an advertisement providing system through predetermined network means to transmit a message inserted with the advertisement data, and provides multimedia message information and message receiver terminal 120 information. When providing the message sending request information including at least one, the server checks the advertisement attachment identifier included in the message receiver terminal 120 information included in the message sending request information provided from the sender terminal 115, When the multimedia message information includes an advertisement attachment identifier, after inserting advertisement data corresponding to a keyword (or context) on the message, the multimedia message information inserted with the advertisement data is transmitted to the message receiver terminal 120. As the operation process of the advertisement providing system to the Those skilled in the art will be able to infer various implementation methods for the configuration of an advertisement providing system for transmitting a message including the advertisement data by referring to and / or modifying the present invention. Includes all the implementation methods inferred and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 6, the advertisement providing server illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 6 according to an embodiment of the present invention, the sender terminal 115 shown in FIG. 4 includes at least one of multimedia message information and message receiver terminal 120 information to the server through a network means. When the message sending request information is transmitted (600), the server correspondingly receives the message sending request information (605).

The multimedia message information is preferably a message composed of a word or the like generated by at least one or more combinations of at least one letter or number or code input through the caller terminal 115.

The message receiver terminal 120 information may include at least one or more of a mobile phone number, terminal specific information, etc. for a target terminal to which the multimedia message information input through the caller terminal 115 is to be transmitted. The terminal 120 information may further include the advertisement attachment identifier.

Subsequently, in response to the message sending request information including at least one of the received multimedia message information and message receiver terminal 120, the server checks the advertisement attachment identifier information on the multimedia message information (610).

According to another exemplary embodiment of the present invention, the advertisement attachment identifier included in the message sending request information may be determined by checking whether the multimedia message information included in the message sending request information includes an identifier other than a message, and then the identifier corresponds to the advertisement attachment identifier. It is desirable to confirm that it is.

For example, when the multimedia message information received from the caller terminal 115 is 'call request * 123', the multimedia message information read result received from the caller terminal 115 may indicate that the actual multimedia message information is the call request and the identifier. Preferably, the information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

Alternatively, when the multimedia message information received from the caller terminal 115 is '* 123 call request', the multimedia message information read result received from the caller terminal 115 is the actual multimedia message information 'call request', It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

If there is an advertisement attachment identifier (615), the server corresponds to the multimedia message information corresponding to the message sending request information including at least one of the received multimedia message information and message receiver terminal 120. The keyword (or context) information is checked (620).

According to an embodiment of the present invention, the keyword information included in the message sending request information is preferably checked for a word (or context) repeatedly used on the multimedia message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information is a word (or context) used on the multimedia message information included in the message sending request information. It is preferable to check whether the keyword information matches with the keyword information stored in the &lt; RTI ID = 0.0 &gt;

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and select one of the plurality of words (or contexts). The method is preferably in accordance with the rules set by the agency that operates the advertisement providing server.

According to another exemplary embodiment of the present invention, the keyword information corresponding to the message sending request information checks the multimedia message information based on the personal information of the receiver to receive the multimedia message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements for the recipients to be received.

If keyword (or context) information is identified (625), the server checks the advertisement data corresponding to the keyword (or context) information (630).

According to an embodiment of the present invention, the advertisement data to be included in the received multimedia message information is preferably to confirm the advertisement data for the identified keyword (or context) information, the advertisement data is included in the multimedia message. It is desirable to confirm that it is a possible dose.

For example, when the capacity limit of the multimedia message is 1 MBytes and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

If the advertisement data corresponding to the identified keyword (or context) information is confirmed (635), the server inserts the confirmed advertisement data into the multimedia message information included in the received message sending request information (640). After storing the multimedia message information in which the advertisement data information is inserted in the storage medium 460 shown in FIG. 4 (645), URL information corresponding to the multimedia message information is transmitted to the message receiver terminal 120. Transmit (650).

According to the exemplary embodiment of the present invention, the multimedia message information storage in which the advertisement data information is inserted includes information on the sender terminal 115 transmitting the multimedia message information, information on the receiver terminal 120 to which the multimedia message information is received. When the multimedia message information is transmitted through the receiver terminal 120, at least one URL information for receiving the multimedia message information into which the advertisement data information is inserted is stored in the receiver terminal 120 in association with the at least one URL. It is desirable to store in the medium 460.

7 is a diagram illustrating an operation of an advertisement providing system that transmits a message to a message sender that has transmitted the advertisement data after receiving the message having the advertisement data inserted therein according to the embodiment of the present invention.

In more detail, in FIG. 7, after receiving a message in which the advertisement data is inserted, a predetermined sender terminal 115 transmits a message to a message sender who transmits the advertisement data through a predetermined network means. When the server provides the message sending request information including at least one of message information and message receiver terminal 120 by accessing a server on the server, the server includes the message receiver included in the message sending request information provided from the sender terminal 115. Check the advertisement attachment identifier included in the terminal 120 information, and if the advertisement attachment identifier is included, insert advertisement data corresponding to the keyword (or context) on the message, and then insert the message information into which the advertisement data is inserted. As the configuration of the advertisement providing system for transmitting to the message receiver terminal 120, Those skilled in the art to which the present invention pertains may refer to and / or modify this drawing to receive the message with the advertisement data inserted therein, and then to send the message to the message sender who transmits the advertisement data. Various implementation methods for the advertisement providing system configuration may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 7, the advertisement providing server illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 7 according to an embodiment of the present invention, the server transmits message information including advertisement data to the receiver terminal 120 illustrated in FIG. 4 (700), and correspondingly the receiver terminal ( 120 inputs response message sending request information including message information and caller terminal 115 information and transmits it to the server (705).

Thereafter, the server checks the advertisement attachment identifier information on the sender terminal 115 information included in the received response message sending request information (710).

According to an exemplary embodiment of the present invention, the identification of the advertisement attachment included in the message sending request information is determined by checking the presence or absence of an identifier other than contact information in the message receiver terminal 120 information included in the message sending request information. It is desirable to verify that is an advertisement attachment identifier.

For example, when the message receiving terminal information received from the caller terminal 115 is '01012345678 * 123', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678'. Preferably, the identifier information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

Alternatively, when the message receiving terminal information received from the caller terminal 115 is '* 12301012345678', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678', It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

If the advertisement attachment identifier is verified (715), the server checks (720) keyword (or context) information on the message information included in the received response message sending request information.

According to the method of the present invention, the keyword information included in the message sending request information, it is preferable to check the words (or context) used repeatedly on the message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information may include a word (or context) used on the message information included in the message sending request information in the advertisement D / B 455. It is preferable to check whether the keyword information matches the keyword information stored in the image. If there is a matching word (or context), it is preferable to check the matching word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and select one of the plurality of words (or contexts). The method is preferably in accordance with the rules set by the agency that operates the advertisement providing server.

According to another exemplary embodiment of the present invention, keyword information confirmation corresponding to the message sending request information may receive the message information based on personal information of a recipient who will receive the message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements to the recipient.

If keyword (or context) information is identified (725), the server identifies the advertisement data corresponding to the identified keyword (or context) information (730).

According to an embodiment of the present invention, the advertisement data to be included in the received multimedia message information is preferably to confirm the advertisement data for the identified keyword (or context) information, the advertisement data is included in the multimedia message. It is desirable to confirm that it is a possible dose.

For example, when the capacity limit of the multimedia message is 1 MBytes and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

If the advertisement data corresponding to the identified keyword (or context) information is confirmed (735), the server inserts the confirmed advertisement data into the multimedia message information included in the received message sending request information (740). ), After storing the multimedia message information in which the advertisement data information is inserted in the storage medium 460 shown in FIG. 4 (745), the URL information corresponding to the multimedia message information is transmitted to the message sender terminal 115. Transmit (750).

According to the exemplary embodiment of the present invention, the multimedia message information storage in which the advertisement data information is inserted includes information on the receiver terminal 120 transmitting the multimedia message information, information on the caller terminal 115 to which the multimedia message information is to be received. When the multimedia message information is transmitted through the caller terminal 115, the caller terminal 115 performs at least one link information for receiving the multimedia message information into which the advertisement data information is inserted and stores the link information. It is desirable to store in the medium 460.

8 is a diagram illustrating an operation of an advertisement providing system that transmits a message to an advertiser who has transmitted the advertisement data after receiving the message having the advertisement data inserted therein according to the embodiment of the present invention.

In more detail, in FIG. 8, after receiving the message in which the advertisement data is inserted, the predetermined sender terminal 115 transmits the message to the advertiser who transmitted the advertisement data on the advertisement providing system through the predetermined network means. When the server provides message sending request information including at least one of multimedia multimedia message information and message receiver terminal 120, the server includes the message included in the message sending request information provided from the sender terminal 115. After confirming the advertisement attachment identifier included in the information of the receiver terminal 120, and inserting the advertisement data corresponding to the keyword (or context) in the message, if the advertisement attachment identifier is included, the multimedia with the advertisement data inserted Optical for transmitting multimedia message information to the message receiver terminal 120 As a high-provision system configuration, those of ordinary skill in the art to which the present invention pertains refer to and / or modify this drawing 8 to receive the message in which the advertisement data is inserted, and then transmit the advertisement data. Various implementation methods for constructing an advertisement providing system for transmitting a message to an advertiser may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 8, the advertisement providing server illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 8 according to an embodiment of the present invention, the server transmits (800) multimedia multimedia message information including advertisement data to the receiver terminal 120 shown in FIG. 4, and correspondingly the receiver. The terminal 120 inputs the response message sending request information including the multimedia message information and the caller terminal 115 information and transmits it to the server (805).

Thereafter, the server checks the advertiser message transmission identifier information on the sender terminal 115 information included in the received response message sending request information (810).

According to an embodiment of the present invention, when the identifier information is an advertiser message transmission identifier, response message sending request information including at least one multimedia message information and message sender terminal 115 information received from the receiver terminal 120. In response, the multimedia message information included in the response message sending request information may be processed to be transmitted to the advertiser terminal in association with the message transmission processing unit 445.

If the advertiser message transmission identifier information is confirmed (815), the server checks the advertiser terminal information registered the advertisement data provided to the receiver terminal 120 (820).

If the advertiser terminal information is confirmed (825), the server transmits the multimedia message information included in the received response message sending request information to the confirmed advertiser terminal (830).

Here, when transmitting the multimedia message information to the advertiser terminal, a separate server for information protection (for example, changing the receiver phone number to a receiver identification number, etc.) for the receiver terminal 120 requesting the message transmission will be provided. It may be.

In addition, the multimedia message information transmitted to the advertiser terminal may be a short message (ie SMS) that is generally used, whereby the present invention is not limited.

9 is a diagram illustrating an operation of an advertisement providing system that transmits a message to a message sender that has transmitted the advertisement data after receiving a message containing the advertisement data according to another exemplary embodiment of the present invention.

In more detail, in FIG. 9, after receiving a message with the advertisement data inserted therein, a predetermined sender terminal 115 transmits a message to a message sender who has transmitted the advertisement data through a predetermined network means. When the server provides the message sending request information including at least one message information and message receiver terminal 120 information by accessing a server on the server, the message information included in the message sending request information provided from the sender terminal 115 at the server. Checks the advertisement attachment identifier included in the message, inserts the advertisement data corresponding to the keyword (or the context) on the message if the advertisement attachment identifier is included, and stores the message information into which the advertisement data is inserted; Regarding the configuration of the advertisement providing system to transmit to 120, the present invention If one of ordinary skill in the art, after receiving the message with the advertisement data inserted in the Figure 9 and / or modified, the advertisement providing system for transmitting a message to the message sender that sent the advertisement data Various implementation methods for the configuration may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 9, the advertisement providing server illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 9 according to an embodiment of the present invention, the server transmits the message information including the advertisement data to the receiver terminal 120 shown in FIG. 4 (900), and correspondingly the receiver terminal ( 120 inputs response message sending request information including message information and caller terminal 115 information and transmits it to the server (905).

Thereafter, the server checks the advertisement attachment identifier information on the message information included in the received response message sending request information (910).

According to an embodiment of the present invention, the advertisement attachment identifier confirmation included in the message dispatch request information checks whether an identifier other than a message is included in the message information included in the message dispatch request information, and then confirms whether the identifier is an advertisement attachment identifier. It is desirable to.

For example, when the message information received from the caller terminal 115 is' call request * 123 ', the message information read result received from the caller terminal 115 may indicate that the actual message information is' call request' and the identifier information is' It is preferable to read that it is * 123 ', and it is preferable to confirm whether "* 123" which is the read identifier information is an advertisement attachment identifier.

Alternatively, when the message information received from the caller terminal 115 is '* 123 call request', the message information read result received from the caller terminal 115 is the actual message information 'call request', and the identifier information It is preferable to read that the information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement attachment identifier.

If the advertisement attachment identifier is confirmed (915), the server checks (920) keyword (or context) information on the message information included in the received response message sending request information.

According to the method of the present invention, the keyword information included in the message sending request information, it is preferable to check the words (or context) used repeatedly on the message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information may include a word (or context) used on the message information included in the message sending request information in the advertisement D / B 455. It is preferable to check whether the keyword information matches the keyword information stored in the image. If there is a matching word (or context), it is preferable to check the matching word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and select one of the plurality of words (or contexts). The method is preferably in accordance with the rules set by the agency that operates the advertisement providing server.

According to another exemplary embodiment of the present invention, keyword information confirmation corresponding to the message sending request information may receive the message information based on personal information of a receiver who will receive the message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements to the recipient.

If keyword (or context) information is identified (925), the server identifies advertisement data corresponding to the identified keyword (or context) information (930).

According to an embodiment of the present invention, the advertisement data to be included in the received multimedia message information is preferably to confirm the advertisement data for the identified keyword (or context) information, the advertisement data is included in the multimedia message. It is desirable to confirm that it is a possible dose.

For example, when the capacity limit of the multimedia message is 1 MBytes and the capacity of the multimedia message is 800 Kbytes, the advertisement data is preferably 200 Kbytes or less.

If the advertisement data corresponding to the identified keyword (or context) information is confirmed (935), the server inserts the confirmed advertisement data into the multimedia message information included in the received message dispatch request information (940). ), After storing the multimedia message information in which the advertisement data information is inserted in the storage medium 460 shown in FIG. 4 (945), URL information corresponding to the multimedia message information is transmitted to the message sender terminal 115. Transmit (950).

According to the exemplary embodiment of the present invention, the multimedia message information storage in which the advertisement data information is inserted includes information on the receiver terminal 120 transmitting the multimedia message information, information on the caller terminal 115 to which the multimedia message information is to be received. When the multimedia message information is transmitted through the caller terminal 115, the caller terminal 115 performs at least one link information to receive the multimedia message information into which the advertisement data information is inserted. It is preferable to store in the storage medium 460.

10 is a diagram illustrating an operation of an advertisement providing system that transmits a message to an advertiser who has transmitted the advertisement data after receiving a message in which advertisement data is inserted according to another exemplary embodiment of the present invention.

In more detail, in FIG. 10, after receiving a message in which the advertisement data is inserted, a predetermined sender terminal 115 transmits a message to an advertiser who has transmitted the advertisement data on an advertisement providing system through predetermined network means. When the server provides message sending request information including at least one message information and message receiver terminal 120 information by accessing a server, the server transmits the message information included in the message sending request information provided from the sender terminal 115. After checking the included advertisement attachment identifier, and when the advertisement attachment identifier is included, inserting advertisement data corresponding to the keyword (or context) on the message, and inserting the message information into which the advertisement data is inserted, the message receiver terminal 120 As for the advertisement providing system configuration to be transmitted to), For those of ordinary skill in the art, after receiving and receiving a message in which the advertisement data is inserted by referring to and / or modifying the drawing 10, an advertisement providing system for transmitting a message to an advertiser who has transmitted the advertisement data. Various implementation methods may be inferred, but the present invention includes all implementation methods inferred from the above, and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 10, the advertisement providing server illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 10 according to an embodiment of the present invention, the server transmits message information including advertisement data to the receiver terminal 120 illustrated in FIG. 4 (1000), and correspondingly the receiver terminal ( 120 inputs response message sending request information including message information and caller terminal 115 information and transmits it to the server (1005).

Thereafter, the server checks the advertiser message transmission identifier information on the message information included in the received response message sending request information (1010).

According to an embodiment of the present invention, when the identifier information is an advertiser message transmission identifier, response message sending request information including at least one message information and message sender terminal 115 information received from the receiver terminal 120 is included. Correspondingly, the message information included in the response message sending request information may be processed to be transmitted to the advertiser terminal in association with the message transmission processing unit 445.

If the advertiser message transmission identifier information is confirmed (1015), the server checks the advertiser terminal information that registered the advertisement data provided to the receiver terminal 120 (1020).

If the advertiser terminal information is confirmed (1025), the server transmits the message information included in the received response message sending request information to the confirmed advertiser terminal (1030).

Here, when transmitting the message information to the advertiser terminal, a separate server for information protection (for example, changing the receiver's telephone number to the receiver identification number, etc.) for the receiver terminal 120 requesting the message transmission may be provided. have.

11 is a diagram illustrating an operation of an advertisement providing system for connecting to an advertiser and making a call after connecting to an advertiser webpage according to an embodiment of the present invention.

In more detail, in FIG. 11, after the user accesses the advertiser web page, a predetermined caller terminal 115 accesses a server on the advertisement providing system through a predetermined network means to establish a call connection with the advertiser. 120) When the message sending request information including at least one information is provided, the server sends the message information (or message receiver terminal 120 information) included in the message sending request information provided from the sender terminal 115 to the server. After checking the included advertisement attachment identifier, and when the advertisement attachment identifier is included, inserting advertisement data corresponding to the keyword (or context) on the message, and inserting the message information into which the advertisement data is inserted, the message receiver terminal 120 In the technical field to which the present invention belongs Those skilled in the art will be able to infer various implementation methods for the operation process of the advertisement providing system for making a call connection with an advertiser after accessing the advertiser web page by referring to and / or modifying the drawing 11. The present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 11, the advertisement providing server illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 11 according to an embodiment of the present invention, after the server transmits message information including advertisement data to the receiver terminal 120 (1100), the receiver terminal 120 correspondingly receives the message. The webpage request information including the callback URL for providing the webpage of the advertiser who has registered the advertisement data is received (1105).

Thereafter, the server generates (or extracts) a webpage corresponding to the webpage request of the receiver terminal 120 (1110) in response to the webpage request of the receiver terminal 120, and generates (or extracts) the webpage. In step 1115, the webpage is transmitted to the receiver terminal 120.

Here, the web page information may include a plurality of information corresponding to the provided advertisement data, and preferably includes a web page of an advertiser registering the advertisement data according to the intention and purpose of the advertiser.

In addition, the web page information preferably comprises a user interface including an advertiser call button (or icon) for the call connection with the advertiser registered the advertising data.

The receiver terminal 120 selects (or clicks) an advertiser call button (or icon) included in a web page received and output from the server (1120), and correspondingly, the server returns to the receiver terminal 120. The advertiser terminal information about the transmitted advertisement data is checked (1125).

If the advertiser terminal information is confirmed (1130), the server generates (or extracts) the advertiser terminal call connection error information and transmits it to the receiver terminal 120 (1135), and then terminates the process.

On the other hand, if the advertiser terminal information is not confirmed (1130), the server connects the call channel with the advertiser terminal in response to the request of the receiver terminal 120 (1140).

According to the embodiment of the present invention, the call channel connection between the advertiser terminal and the receiver terminal 120, it is preferable to connect the call channel in the form of making a call from the receiver terminal 120 to the advertiser terminal, the call channel For connection, the advertisement providing server is preferably processed in connection with the communication company server 105.

According to the present invention, by providing multimedia advertisement data in a multimedia message transmission and reception process, there is an advantage that can be utilized as an effective advertisement providing method.

According to the present invention, the multimedia advertising content has the advantage that the separate web page access process in the conventional advertising data providing method using a text message can be omitted.

According to the present invention, by using an identifier for preventing the provision of an advertisement message indiscriminately in the process of transmitting and receiving a multimedia message, there is an advantage in that a service can be used by distinguishing a target for providing an advertisement.

Claims (7)

When the message information and the message receiver terminal information are received from the message sender terminal, confirming whether the received message receiver terminal information includes an advertisement attachment identifier; Inserting or attaching advertisement data to the message information when the message receiver terminal information includes an advertisement attachment identifier, and storing message information in which the advertisement data is inserted or attached in a database; URL information corresponding to the message information into which the advertisement data is inserted is processed to be transmitted to the message receiver terminal, and when the message information into which the advertisement data is inserted is requested through the URL information, the message information is transmitted to the message receiver terminal. Processing to be transmitted; advertising data providing method comprising a. The method of claim 1, Confirming whether an advertisement attachment identifier is included in the received response message receiver terminal information when receiving response message information and response message receiver terminal information through the message receiver terminal; If an advertisement attachment identifier is included in the response message receiver terminal information, inserting or attaching advertisement data to the received response message information, and storing message information in which the advertisement data is inserted or attached in a database; URL information corresponding to the message information into which the advertisement data is inserted is processed to be transmitted to the message sender terminal, and when the message information into which the advertisement data is inserted is requested through the URL information, the message information is transmitted to the message sender terminal. Processing to be transmitted; advertising data providing method comprising a. When receiving message information and message receiver terminal information from a message sender terminal, confirming whether the received message information includes an advertisement attachment identifier; When the message information includes an advertisement attachment identifier, inserting or attaching advertisement data to the message information, and storing message information in which the advertisement data is inserted or attached in a database; URL information corresponding to the message information into which the advertisement data is inserted is processed to be transmitted to the message receiver terminal, and when the message information into which the advertisement data is inserted is requested through the URL information, the message information is transmitted to the message receiver terminal. Processing to be transmitted; advertising data providing method comprising a. The method of claim 3, wherein When the response message information and the response message receiver terminal information are received through the message receiver terminal, checking whether an advertisement attachment identifier is included in the received response message information; Inserting or attaching advertisement data to the received response message information when the response message information includes an advertisement attachment identifier, and storing the message information to which the advertisement data is inserted or attached in a database; URL information corresponding to the message information into which the advertisement data is inserted is processed to be transmitted to the message sender terminal, and when the message information into which the advertisement data is inserted is requested through the URL information, the message information is transmitted to the message sender terminal. Processing to be transmitted; advertising data providing method comprising a. The method according to claim 1 or 3, The advertisement data or the message information includes multimedia content-video content, text content, sound content, picture content. The method according to claim 1 or 3, When selecting (or clicking) a call connection button (or icon or area) on message information including advertisement data provided to the message receiver terminal, the advertisement data is registered in response to the call connection button (or icon or area). Advertising connection with the advertiser terminal; advertising data providing method comprising a. The method according to claim 1 or 3, And selecting (or clicking) a call connection button (or icon or area) on the message information including the advertisement data provided to the message receiver terminal, performing a call connection processing with the advertiser terminal that registered the advertisement data. Advertising data providing method characterized by.

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