KR20090088497A - Method of Providing Advertising Data Using Message - Google Patents

Abstract

The present invention relates to a method of providing advertisement data using a message. When receiving message information and message receiver terminal information from a message sender terminal, checking whether the received message receiver terminal information includes an advertisement attachment identifier; Inserting or attaching advertisement data to the message information when the message receiver terminal information includes the advertisement attachment identifier; and processing the message information having the advertisement data inserted or attached thereto to be transmitted to the message receiver terminal. do.

Description

Method for Providing Advertisement Data using Message}

1 is a diagram showing the overall configuration of an advertisement providing system for providing a message transmission and reception service including advertisement data according to an embodiment of the present invention.

2 is a diagram illustrating an information registration system for message transmission including advertisement data according to an embodiment of the present invention.

3 is a diagram illustrating an information registration process for message transmission including advertisement data according to an embodiment of the present invention.

4 is a diagram illustrating an advertisement providing system for transmitting a message in which advertisement data is inserted or attached according to an exemplary embodiment of the present invention.

5 is a diagram illustrating an operation process of an advertisement providing system for transmitting a message in which advertisement data is inserted or attached according to an embodiment of the present invention.

6 is a diagram illustrating an operation process of an advertisement providing system for transmitting a message in which advertisement data is inserted or attached according to another exemplary embodiment of the present invention.

FIG. 7 is a diagram illustrating an operation of an advertisement providing system for transmitting a message to a message sender who transmits the advertisement data after receiving a message with advertisement data inserted or attached according to an embodiment of the present invention.

8 is a diagram illustrating an operation of an advertisement providing system that transmits a message to an advertiser who has transmitted the advertisement data after receiving a message having inserted or attached advertisement data according to an embodiment of the present invention.

FIG. 9 is a diagram illustrating an operation of an advertisement providing system for transmitting a message to a message sender who has transmitted the advertisement data after receiving a message having inserted or attached advertisement data according to another exemplary embodiment of the present invention.

FIG. 10 is a diagram illustrating an operation of an advertisement providing system that transmits a message to an advertiser who has transmitted the advertisement data after receiving a message having inserted or attached advertisement data according to another exemplary embodiment of the present invention.

FIG. 11 is a diagram illustrating an operation process of an advertisement providing system for connecting to an advertiser and making a call after connecting to an advertiser webpage according to an exemplary embodiment of the present invention.

<Description of main parts of drawing>

100: advertisement providing server 105: communication company server

110: advertisement registration server 115: caller terminal

120: receiver terminal

According to the present invention, upon receiving message information and message receiver terminal information from a message sender terminal, checking whether the received message receiver terminal information includes an advertisement attachment identifier, and wherein the message receiver terminal information includes an advertisement attachment identifier. The method relates to a method of providing advertisement data using a message, the method comprising inserting or attaching advertisement data to the message information, and processing the message information inserted or attached to the message information to be transmitted to the message receiver terminal. .

Due to the development of information and communication technology, the mobile phones widely used around us have established themselves in people's daily life.

In addition, due to such a mobile phone call charges incurred in the process of using a mobile phone in a variety of ways can not be burdened from the customer's point of view.

In such a situation, there is a method to reduce mobile phone charges by using an advertising service by inserting an advertising text in the process of sending a text message, but using an advertising service. Message provision is a difficult situation to be activated due to an example of a customer receiving a message.

An object of the present invention for solving the above problems, when receiving the message information, message receiver terminal information from the message sender terminal, checking whether the received message receiver terminal information includes an advertisement attachment identifier, and the message receiver If the terminal information includes an advertisement attachment identifier, inserting or attaching advertisement data to the message information, and processing the message information with the advertisement data inserted or attached to be transmitted to the message receiver terminal. In providing an advertisement data providing method.

In the advertisement data providing method using the message according to the present invention, upon receiving message information and message receiver terminal information from a message sender terminal, confirming whether an advertisement attachment identifier is included in the received message receiver terminal information; Inserting or attaching advertisement data to the message information when the receiver terminal information includes an advertisement attachment identifier; and processing the message information having the advertisement data inserted or attached thereto to be transmitted to the message receiver terminal. Characterized in that made.

In the advertisement data providing method using the message according to the present invention, when the response message information and the response message receiver terminal information are received through the message receiver terminal, the advertisement attachment identifier is not included in the received response message receiver terminal information. Confirming, and if the response message receiver terminal information includes an advertisement attachment identifier, inserting or attaching advertisement data to the received response message information, and response message information having the advertisement data information inserted or attached thereto; And processing the response message to be sent to the receiver terminal.

On the other hand, the advertisement data providing method using a message according to the present invention, if receiving message information and message receiver terminal information from the message sender terminal, checking whether the received message information includes an advertisement attachment identifier, and the message And inserting or attaching advertisement data to the message information when the information includes an advertisement attachment identifier, and processing the message information with the advertisement data inserted or attached to be transmitted to the message receiver terminal. It features.

The advertisement data providing method using the message according to the present invention comprises the steps of: checking whether the received message information includes an advertisement attachment identifier when the response message information and the response message receiver terminal information are received through the message receiver terminal; And inserting or attaching advertisement data to the received response message information when the response message information includes an advertisement attachment identifier, and the response message information in which the advertisement data information is inserted or attached is the response message receiver terminal. It characterized in that it comprises a step of processing to be transmitted to.

In the advertisement data providing method using the message according to the present invention, the attached advertisement data is characterized in that it comprises a callback UEL.

The advertisement data providing method using the message according to the present invention generates (or extracts) the web page when a web page designated by the advertiser registered with the advertisement data is requested through a callback to the advertisement data provided to the message receiver terminal. And processing the message to be transmitted to the receiver terminal.

The advertisement data providing method using the message according to the present invention generates (or extracts) the web page when a web page designated by the advertiser registered with the advertisement data is requested through a callback to the advertisement data provided to the message receiver terminal. Processing to be transmitted to the message receiver terminal; and requesting a call connection with the advertiser through a button (or icon) provided in a predetermined area on a web page provided to the message receiver terminal. It characterized in that it further comprises the step of connecting.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify the terms so that those skilled in the art to clearly understand the technical features of the present invention to effectively understand, but the present invention It is by no means limited.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

Hereinafter, in the present invention, after sending a message to a target terminal (that is, a message receiver terminal) to receive a message from a sender terminal that sends a message, if the message receiver terminal inputs and transmits a response message, the response message is received. The response message receiver terminal, which is a target terminal, is referred to as a "message sender terminal" to more clearly distinguish between the message sender terminal and the message receiver terminal.

1 is a diagram showing the overall configuration of an advertisement providing system for providing a message transmission and reception service including advertisement data according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates a message sending request information including at least one message information and message receiver terminal 120 information from a terminal to which a message is to be sent, and the advertisement included in the received message sending request information. After confirming the attachment identifier and inserting or attaching the advertisement data to the message information included in the message sending request information, and transmitting the message information inserted or attached to the message receiver terminal 120, the message The receiver terminal 120 checks the advertisement data included in the received message information, sends a message to the advertiser, checks the web page for the advertisement data, or connects the advertiser and the call channel of the advertisement system. As the overall configuration is shown, it is common in the art to which the present invention pertains. If one having an equation, various implementation methods for an advertisement providing system for providing a message transceiving service including the advertisement data by referring to and / or modifying the present invention may be inferred, but the present invention is inferred from the above. It includes all implementation methods, and is not limited to the implementation method shown in FIG.

For example, a person having ordinary technical knowledge in the field of art to which the present invention pertains may be provided in at least one or more servers in which a plurality of servers shown in FIG. Thereby, this invention is not limited.

Referring to FIG. X according to an embodiment of the present invention, an advertisement providing system for transmitting a message with inserted or attached advertisement data according to the present invention may include at least one sender terminal 115 connected to predetermined network means or In order to provide a receiver terminal 120, a message transmission and reception service including the advertisement data, the advertisement registration server 110 for registering the advertisement data, and the sender terminal 115 is connected through a predetermined network means Receiving the message sending request information transmitted through the network means, inserting or attaching advertisement data to the received message information corresponding to the message sending request information, and then inserting the message information into which the advertisement data is inserted or attached. The advertisement providing server 100 to be transmitted to the terminal 120, and inserted or attached through the advertisement providing server 100 And a communication company server 105 which processes a call channel connection with an advertiser corresponding to the advertisement data.

The sender terminal 115 (or receiver terminal 120) is a mobile communication terminal connected to a code division multiple access (CDMA) based mobile communication network (or a high speed downlink packet access (HSDPA) based mobile communication network), and / or It is preferable to include at least one wireless terminal including at least one portable Internet terminal connected to the IEEE 802.16x-based high-speed wireless Internet, and / or at least one wireless LAN terminal connected to the IEEE 802.11x-based wireless LAN communication network. .

The advertisement registration server 110 is connected to a server on the advertisement providing system through a predetermined network means to provide a message transmission service inserted or attached to the advertisement data according to the present invention, advertiser information, advertiser terminal information And providing advertisement registration information including at least one of keyword information, advertisement data information, and deposit information, the advertisement registration information provided from the advertiser terminal in the server is provided to the advertisement D / B provided on the advertisement providing system. It is characterized by storing.

According to the exemplary embodiment of the present invention, the advertisement registration server 110 may store the received advertisement registration information in the advertisement D / B after receiving the advertisement registration information. It is preferable that the advertisement registration server 110 is provided on a server accessible through a network means or the like.

The advertisement providing server 100 has a predetermined sender terminal 115 accessing a server on the advertisement providing system through a predetermined network means to transmit a message with the advertisement data inserted or attached thereto. When the message sending request information including at least one information is provided, the server includes the message information (or message receiver terminal 120 information) included in the message sending request information provided from the sender terminal 115 at the server. Confirming an advertisement attachment identifier, and inserting or attaching advertisement data corresponding to a keyword (or context) on the message when the advertisement attachment identifier is included, and then inserting or attaching the message information into which the advertisement data is inserted into the message receiver terminal. Characterized in that the transmission to 120.

Here, the advertisement providing server 100 includes an advertisement server for inserting or attaching advertisement data in response to the message sending request information, a web server providing a web page according to a request of a receiver receiving the message, Although the functional configuration for transmitting a message in which the advertisement data is inserted or attached is illustrated as being provided in one server, the present invention is not limited thereto.

According to an embodiment of the present invention, the advertisement providing server 100 checks the advertisement attachment identifier included in the message sending request information received from the sender terminal 115, inserts or attaches the advertisement data, and then inserts the advertisement data. It is preferable to transmit the inserted or attached message information to the receiver terminal 120.

Alternatively, the advertisement providing server 100 transmits the message information to which the advertisement data is inserted or attached to the receiver terminal 120, and then, at least the message information and the sender terminal 115 information from the receiver terminal 120. When receiving the response message sending request information including one or more, it is preferable to check the advertiser message transmission identifier included in the received response message sending request information and transmit the message information to the advertiser terminal.

Alternatively, the advertisement providing server 100 transmits the message information in which the advertisement data is inserted or attached to the receiver terminal 120, and then selects (or clicks) a callback UEL through the receiver terminal 120. In response thereto, it is preferable to provide an advertiser web page, and the advertiser call button (or icon) connection service may be provided through the provided advertiser web page.

2 is a diagram illustrating an information registration system for message transmission including advertisement data according to an embodiment of the present invention.

In more detail, in FIG. 2, a predetermined advertiser terminal 235 accesses a server on an advertisement providing system through a predetermined network means to transmit a message including the advertisement data, and thus advertiser information, advertiser terminal 235 information, and keyword. When providing advertisement registration information including at least one of information, advertisement data information, and deposit information, the advertisement D / B provided on the advertisement providing system may include the advertisement registration information provided from the advertiser terminal 235 in the server. The information registration system is stored in the storage unit 230, and a person of ordinary skill in the art to which the present invention pertains can register information for transmitting a message including the advertisement data by referring to and / or modifying the present invention. While various implementations of the system configuration may be inferred, the present invention encompasses all inferred implementations. And it shall not be limited to the exemplary method shown in the figure 2.

Hereinafter, the advertisement registration information including at least one advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, deposit information provided from the advertiser terminal 235 on the information registration system shown in FIG. A component corresponding to at least one or more means and / or functional configurations for storing the advertisement in the advertisement D / B 230 is referred to as " advertisement registration server 110 " for convenience.

Referring to FIG. 2 according to an embodiment of the present invention, an information registration system for message transmission including advertisement data according to the present invention includes at least one advertiser terminal 235 connected to a predetermined network means, and the advertiser. Advertisement D / B 230 for storing advertisement registration information including at least one advertiser information transmitted from the terminal 235, advertiser terminal 235 information, keyword information, advertisement data information, deposit information, and the advertiser terminal 235 is connected to a predetermined network means, and comprises an advertisement registration server 110 for receiving the advertisement registration information transmitted through the network means to store in the advertisement D / B (230). do.

The advertiser terminal 235 is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL) and / or cable communication network). At least one wired terminal including a desktop computer and / or a laptop connected to the advertisement registration server 110 via a communication, and / or a mobile communication network based on CDMA (Code Division Multiple Access) (or HSDPA A mobile communication terminal connected to a high speed downlink packet access (Mobile Speed) based network, and / or a portable internet terminal connected to an IEEE 802.16x based high speed wireless internet, and / or an IEEE 802.11x based wireless LAN network. Characterized in that it comprises at least one or more wireless terminals including at least one WLAN terminal, the advertiser terminal 235 is A function for outputting at least one advertisement registration interface screen provided by the high registration server 110, inputting and / or selecting at least one information through the advertisement registration interface screen, and transmitting the same to the advertisement registration server 110. It is desirable to have a configuration (e.g., a browser program and a communication function).

Those skilled in the art to which the present invention pertains will be able to easily infer the characteristics of the advertiser terminal 235 corresponding to at least one or more wired terminal and / or wireless terminal, detailed description thereof Omit for convenience.

When the advertiser terminal 235 is a wired terminal according to an embodiment of the present invention, the network means includes the TCP / IP-based wired communication network, and when the advertiser terminal 235 is a wireless terminal, The network means preferably comprises at least one of the CDMA based (or HSDPA based) mobile communication network, and / or IEEE 802.16x based high speed wireless Internet, and / or IEEE 802.11x based wireless LAN communication network.

The advertisement D / B 230 provided on the advertisement providing system according to the present invention includes at least advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, and deposit information transmitted from the advertiser terminal 235. And storing data capacity information corresponding to at least one advertisement registration information and advertisement data information included in the advertisement registration information.

According to the exemplary embodiment of the present invention, the advertisement registration server 110 communicates with the advertiser terminal 235 through the network means in order to provide a web interface corresponding to the advertiser terminal 235 and the network means. And an interface unit 200 (or interface means) for connecting and managing a channel, whereby the advertisement registration server 110 establishes a wired communication network and / or a wireless communication network with the advertiser terminal 235. It has the function of a web server connected via communication.

According to an embodiment of the present invention, when the advertiser terminal 235 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 200 may connect the advertiser terminal 235 and HTTP ( An advertisement registration interface screen and / or information in the form of a Hyper-Text Markup Language (HTML) compatible document is connected to the advertiser terminal 235 through the communication channel based on a Hyper-Text Transfer Protocol protocol. Sends and outputs a provided screen, predetermined advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, and deposit information input (or selected) from the advertiser terminal 235 through the advertisement registration interface screen. It is preferable to perform a function of receiving and processing advertisement registration information including at least one.

According to another exemplary embodiment of the present invention, when the advertiser terminal 235 is a wireless terminal to which a communication channel is connected through a CDMA based wireless communication network, the interface unit 200 is connected to the advertiser terminal 235 and WAP (Wireless). Connect a predetermined communication channel based on Application Protocol and / or Mobile Explorer (ME) protocol, and the advertisement in the form of WML (Wireless Markup Language) and / or HTML compatible document to the advertiser terminal 235 through the communication channel. Sends and outputs a registration interface screen and / or an information providing screen, and predetermined advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, and deposit corresponding to the advertisement registration interface screen from the advertiser terminal 235. It is preferable to perform a function of receiving and processing advertisement registration information including at least one information.

According to another exemplary embodiment of the present invention, when the advertiser terminal 235 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 200 may be connected to the advertiser terminal 235. Connect a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, and transmit and output a predetermined advertisement registration interface screen and / or information providing screen to the advertiser terminal 235 through the communication channel. And receiving, from the advertiser terminal 235, advertisement registration information including at least one predetermined advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, and deposit information corresponding to the advertisement registration interface screen. It is preferable to perform the function, and / or the advertiser terminal 235 is a communication channel through a wireless communication network based on IEEE 802.11x In the case of a wireless terminal to be connected, the interface unit 200 connects a predetermined communication channel with the advertiser terminal 235 based on a wireless protocol corresponding to the IEEE 802.11x standard, and the advertiser terminal through the communication channel. And transmits and outputs a predetermined advertisement registration interface screen and / or information providing screen to 235 and receives and processes predetermined advertisement registration information corresponding to the advertisement registration interface screen from the advertiser terminal 235. It is preferable.

Referring to FIG. 2, the advertisement registration server 110 is connected to the interface unit 200 when a predetermined advertiser terminal 235 accesses the advertisement registration server 110 through the interface unit 200. Predetermined advertisements for the advertiser terminal 235 to input (or select) and transmit advertisement registration information including at least one of predetermined advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, and deposit information. An interface providing unit 205 (or interface providing means) for generating (or extracting) a registration interface screen and interworking with the interface unit 200 and inputting the advertisement interface interface screen from the advertiser terminal 235. Store the advertisement registration information (or information receiving means) and the received advertisement registration information in the advertisement D / B 230. Or an information storage unit 225 (or information storage means) for storing data capacity information corresponding to the advertisement data received through the information receiving unit 210, and the received advertisement registration. A deposit confirmation unit 220 (or deposit confirmation means) for confirming that an amount corresponding to the deposit information included in the information is deposited, and data capacity information corresponding to the advertisement data included in the received advertisement registration information; An information confirmation unit 215 (or information confirmation means) is provided.

The interface providing unit 205 has a functional configuration (eg, advertiser) provided in the advertiser terminal 235 when a predetermined advertiser terminal 235 is connected to the advertisement registration server 110 through the interface unit 200. In response to a browser program provided in the terminal 235, input (or select) advertisement registration information including at least one predetermined advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, and deposit information. Generate a predetermined advertisement registration interface screen that can be transmitted to the advertisement registration server 110 through the network means, and / or extract from a predetermined database (not shown), and in conjunction with the interface unit 200 The advertisement registration interface screen generated (or extracted) may be provided to the advertiser terminal 235 through the network means.

Thereafter, the advertiser terminal 235 inputs advertisement registration information including at least one of predetermined advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, and deposit information based on the advertisement registration interface screen ( Or selection), and when it is confirmed that the advertisement registration information is input (or selected), the advertiser terminal 235 receives the advertisement registration information input (or selected) through the network means. To send.

If one of ordinary skill in the art to which the present invention belongs, the advertiser information through the at least one form (Form) included in the advertisement registration interface screen in the advertiser terminal 235, the advertiser terminal 235 information And technical features for inputting (or selecting) advertisement registration information including at least one of keyword information, advertisement data information, and deposit information, and the advertisement registration information input (or selected) through a communication protocol provided by the network means. Since it will be familiar with the technical features for transmitting to the advertisement registration server 110, a detailed description thereof will be omitted for convenience.

The information receiving unit 210 registers at least one or more advertiser information, advertiser terminal 235 information, keyword information, advertisement data information, deposit information in the advertiser terminal 235 through the advertisement registration interface screen When the information is input (or selected) and transmitted through the network means, the advertisement registration information is received in cooperation with the interface unit 200, and the received advertisement registration information is stored in the information storage unit 225. )

The advertiser information is personal information (eg, advertiser name, social security number, phone number, address, business name) for an advertiser requesting registration of advertisement data to be included in the transmitted message in order to use the message transmission service including the advertisement data. , A business registration number, etc.) and member information of the advertiser (eg, member ID information, etc., which are granted by signing up as a member of the advertisement registration server 110 in order to use a message transmission service including the advertisement data). It is preferable to comprise at least one or more.

The advertiser terminal 235 information is a message transmission service including the advertisement data when a service is provided to a plurality of customers, if any one of the plurality of customers request a message transmission or call to the advertiser, the It is preferable to include at least one or more of the advertiser's mobile phone number or phone number for transmitting a message between the customer and the advertiser or providing a call service.

For example, when a customer who receives a message including advertisement data wants to send a message to an advertiser, the advertiser terminal 235 information to which the message is to be received preferably includes a mobile phone number of the advertiser.

In addition, when a customer who receives a message including advertisement data requests a call from an advertiser, the advertiser terminal 235 information to which the call is connected is preferably a mobile phone number of the advertiser or includes a phone number.

The keyword information may include at least one word (or syllable) corresponding to message information received from a sender for providing the advertisement data when the advertisement data is provided through the advertisement providing system.

Preferably, the advertisement data information includes at least one word (or sentence) corresponding to a keyword for the message when a user using a message transmission service including the advertisement data transmits and receives a message.

The advertisement data information may further include link-based advertisement data for connecting to the web page of the advertiser.

The link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

Preferably, the deposit information includes the amount information pre-deposited by the advertiser to pay the advertisement amount according to the advertisement data provided after the advertisement data matching the keyword information is provided through the advertisement providing system. According to the intention of the person skilled in the art, it is preferable to further include the depositor (or advertiser) information and the account information (or virtual account information) in which the amount is deposited.

The data capacity information preferably includes capacity information corresponding to the advertisement data information included in the advertisement registration information received from the advertiser terminal 235, and the data capacity information is received from the advertiser terminal 235 or Or through the received advertisement data information.

For example, when the advertisement data is "USB", the data capacity information is preferably 3 Bytes.

When the advertisement registration information is received through the information receiving unit 210, the deposit confirmation unit 220 is the account information (or virtual account) in which the deposit is deposited among the deposit information included in the advertisement registration information through a predetermined communication network. And the advertiser as a depositor in the account (or virtual account) in connection with a financial company server corresponding to the information).

According to the embodiment of the present invention, if it is not confirmed that the amount corresponding to the deposit information included in the advertisement registration information is deposited, it is preferable that a keyword advertisement corresponding to the advertisement registration information is not provided.

When the advertisement registration information is received through the information receiving unit 210, the information checking unit 215 checks the advertisement data information included in the advertisement registration information received through the information receiving unit 210, the advertisement data It is characterized by checking the dose of.

According to the implementation method of the present invention, the capacity of the advertisement data is preferably confirmed the length of the sentence for the advertisement data received from the advertiser terminal 235, ASCII-based special symbols such as letters, numbers, etc. Is 1 byte, and Korean, general special symbols, etc. are preferably 2 bytes.

Here, if the capacity checking method of the advertisement data for the case where the advertisement data is composed of a combination of letters, numbers, symbols, etc. is written in C language, 'strlen (advertising data)' or 'sizeof (advertising data)' desirable.

The ASCII-based special symbols are symbols such as '!', '@', '#', '$', '%', '^', '&', '*', '(', ')', Etc. It is preferable to comprise.

It is preferable that the general special symbols include symbols such as '※' and '☆'.

The information storage unit 225 includes the advertisement registration information including at least one of the advertiser information, the advertiser terminal 235 information, the keyword information, the advertisement data information, and the deposit information received through the information receiving unit 210. It is characterized in that the storage in the D / B (230).

3 is a diagram illustrating an information registration process for message transmission including advertisement data according to an embodiment of the present invention.

In more detail, FIG. 3 illustrates advertiser information for transmitting a message including advertisement data to an advertisement registration server 110 by an advertiser terminal 235 on the information registration system shown in FIG. When the advertisement registration information including at least one or more of the terminal 235 information, keyword information, advertisement data information, and deposit information is transmitted, the advertisement registration server 110 stores the advertisement registration information in the advertisement D / B 230. As a person skilled in the art to which the present invention pertains, various embodiments of the present invention can be inferred by referring to and / or modifying the drawing of FIG. As will be appreciated, the present invention includes all implementation methods inferred above, and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 3, the advertisement registration server 110 on the information registration system shown in FIG. 2 will be referred to as "server" for convenience, and the advertiser terminal 235 on the information registration system shown in FIG. 2 will be referred to as "terminal" for convenience. It is called.

Referring to FIG. 3, the terminal on the information registration system shown in FIG. 2 accesses the server through the network means and connects a communication channel for transmitting a message including advertisement data (300).

According to an embodiment of the present invention, the communication channel connection process may further include at least one or more steps of logging in to the server from the terminal, and / or joining the server to the server. In the process, the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains include the advertisement data connected to the server according to a communication protocol corresponding to the network means through a predetermined browser program corresponding to the network means. Since it will be familiar with the technical features for connecting a communication channel for transmitting a message, a detailed description thereof will be omitted for convenience.

When the communication channel for message transmission including the advertisement data is connected between the terminal and the server as described above, the terminal requests the advertisement registration interface screen for the message transmission including the advertisement data to the server through the communication channel. In operation 305, the server inputs (or selects) advertisement registration information including at least one of the advertiser information, the advertiser terminal 235 information, keyword information, advertisement data information, and deposit information in the terminal. An advertisement registration interface screen including a user interface for generating (or extracting) 310 is generated and the generated (or extracted) advertisement registration interface screen is transmitted to the terminal through the communication channel (315).

Thereafter, the terminal receives the advertiser information, the advertiser terminal 235 information, keyword information, advertisement data information, and deposit information through the user interface included in the advertisement registration interface screen for inputting (or selecting) the advertisement registration information. In step 320, the advertisement registration information including at least one or more advertisements is input (or selected).

If the terminal receives (or selects) advertisement registration information including at least one of the advertiser information, the advertiser terminal 235 information, the keyword information, the advertisement data information, and the deposit information (325), the terminal receives the communication channel. The advertisement registration information is transmitted to the server through 330, and correspondingly, the server receives the advertisement registration information through the communication channel and confirms the validity of the deposit information included in the advertisement registration information ( 335).

According to the embodiment of the present invention, if it is not confirmed that the amount corresponding to the deposit information included in the advertisement registration information is deposited, it is preferable that a keyword advertisement corresponding to the advertisement registration information is not provided.

If the deposit validity is not confirmed (340), the server deactivates an advertisement for the advertisement registration information until the deposit validity is confirmed (345).

On the other hand, if the deposit validity is confirmed (340), the server activates the keyword advertising for the advertisement registration information (350).

Thereafter, the server stores the received advertisement registration information in the advertisement D / B 230 shown in FIG. 2 (355).

The advertiser information is personal information (eg, advertiser name, social security number, phone number, address, business name) for an advertiser requesting registration of advertisement data to be included in the transmitted message in order to use the message transmission service including the advertisement data. , Business registration number, etc.) and member information of the advertiser (for example, member ID information, etc., assigned by signing up as a member of the advertisement registration server 110 to use a message transmission service including the advertisement data). It is preferable to include at least one.

The advertiser terminal 235 information is a message transmission service including the advertisement data when a service is provided to a plurality of customers, if any one of the plurality of customers request a message transmission or call to the advertiser, the It is preferable to include at least one or more of the advertiser's mobile phone number or phone number for transmitting a message between the customer and the advertiser or providing a call service.

For example, when a customer who receives a message including advertisement data wants to send a message to an advertiser, the advertiser terminal 235 information to which the message is to be received preferably includes a mobile phone number of the advertiser.

In addition, when a customer who receives a message including advertisement data requests a call from an advertiser, the advertiser terminal 235 information to which the call is connected is preferably a mobile phone number of the advertiser or includes a phone number.

The keyword information may include at least one word (or syllable) corresponding to message information received from a sender for providing the advertisement data when the advertisement data is provided through the advertisement providing system.

Preferably, the advertisement data information includes at least one word (or sentence) corresponding to a keyword for the message when a user using a message transmission service including the advertisement data transmits and receives a message.

The advertisement data information may further include link-based advertisement data for connecting to the web page of the advertiser.

The link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

Preferably, the deposit information includes amount information pre-deposited by the advertiser to pay an advertisement amount according to the advertisement data provision after providing advertisement data matching the keyword information through the advertisement providing system. According to the intention of the person skilled in the art, it is preferable to further include the depositor (or advertiser) information and the account information (or virtual account information) in which the amount is deposited.

The data capacity information preferably includes capacity information corresponding to the advertisement data information included in the advertisement registration information received from the advertiser terminal 235, and the data capacity information is received from the advertiser terminal 235 or Or through the received advertisement data information.

For example, when the advertisement data is "USB", the data capacity information is preferably 3 Bytes.

Thereafter, the server checks the data capacity information of the advertisement data included in the advertisement registration information (360), and processes the identified data capacity information in association with the advertisement registration information and stores it in the advertisement D / B 230. (365).

According to the implementation method of the present invention, the capacity of the advertisement data is preferably confirmed the length of the sentence for the advertisement data received from the advertiser terminal 235, ASCII-based special symbols such as letters, numbers, etc. Is 1 byte, and Korean, general special symbols, etc. are preferably 2 bytes.

Here, if the capacity checking method of the advertisement data for the case where the advertisement data is composed of a combination of letters, numbers, symbols, etc. is written in C language, 'strlen (advertising data)' or 'sizeof (advertising data)' desirable.

The ASCII-based special symbols are symbols such as '!', '@', '#', '$', '%', '^', '&', '*', '(', ')', Etc. It is preferable to comprise.

It is preferable that the general special symbols include symbols such as '※' and '☆'.

4 is a diagram illustrating an advertisement providing system for transmitting a message in which advertisement data is inserted or attached according to an embodiment of the present invention.

In more detail, in FIG. 4, a predetermined sender terminal 115 accesses a server on an advertisement providing system through predetermined network means to transmit a message with the advertisement data inserted or attached thereto. When the message sending request information including at least one information is provided, an advertisement included in the message information (or message receiver terminal 120 information) included in the message sending request information provided from the sender terminal 115 at the server. After checking the attachment identifier, and inserting or attaching advertisement data corresponding to the keyword (or context) on the message when the advertisement attachment identifier is included, the message receiver terminal inserts or attaches the message information including the advertisement data. Regarding the configuration of the advertisement providing system to transmit to 120, the technology to which the present invention belongs Those skilled in the art will be able to infer various implementation methods for the configuration of an advertisement providing system for transmitting a message in which the advertisement data is inserted or attached by referring to and / or modifying the present invention. Includes all the inferred implementation methods, and is not limited to the implementation method shown in FIG.

For example, a person having ordinary skill in the art to which the present invention pertains may refer to and modify the present invention, so that at least one or more functional components (or functional constituents) shown in this figure 4 are at least one server. (For example, the communication company server 105, the advertisement providing server 100, etc.), the present invention is not limited thereby.

In addition, if a person having ordinary technical knowledge in the field of the present invention to which the present invention belongs, referring to and modifying the present Figure 4, the advertisement D / B 455 or the storage medium 460 shown in this figure 4 advertisement providing server In addition to the (100) may be provided on the network accessible from the advertisement providing server 100, whereby the present invention is not limited.

In the following, an advertisement data is inserted or attached by reading message sending request information including at least one message information and message receiver terminal 120 provided from the sender terminal 115 on the advertisement providing system shown in FIG. In addition, at least one means for transmitting the message information with the advertisement data inserted or attached to the message receiver terminal 120 and / or a component corresponding to the functional configuration is referred to as the " advertisement providing server 100 " .

Referring to FIG. 4 according to an embodiment of the present invention, an advertisement providing system for transmitting a message with inserted or attached advertisement data according to the present invention may include at least one sender terminal 115 or a receiver connected to a predetermined network means. The message information (or message receiver terminal 120) in response to the message sending request information including at least one of the terminal 120, the message information transmitted from the sender terminal 115, and the message receiver terminal 120 information. The advertisement attachment identifier included in the information), and when the message information including the advertisement data is transmitted to the message receiver terminal 120 in response to the message sending request information including the advertisement attachment identifier, the advertisement data. Advertiser information that registered the information, information on the sender terminal 115 that sent the message, and the receiver who received the message. A storage medium 460 that stores terminal 120 information, advertisement providing history information including at least one advertisement providing time information provided with the advertisement data, and an advertiser registered through the advertisement registration system shown in FIG. It is connected to the advertisement D / B 455 for storing the advertisement registration information including at least one information, advertiser terminal information, keyword information, advertisement data information, deposit information and the caller terminal 115 through a predetermined network means. Receiving the message sending request information transmitted through the network means, inserting or attaching advertisement data to the received message information corresponding to the message sending request information, and then inserting the message information into which the advertisement data is inserted or attached. The advertisement providing server 100 to transmit to the terminal 120, the advertisement data inserted or attached through the advertisement providing server 100 Including the corresponding process such as the advertiser and traffic channel connection to service provider server 105 is characterized in that has be done.

The sender terminal 115 (or receiver terminal 120) is a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber). Or at least one wired terminal including a desktop computer and / or a laptop connected to the advertisement providing server 100 through a line and / or a cable communication network, and / or code division multiple access (CDMA). A mobile communication terminal connected to a mobile communication network (or a High Speed Downlink Packet Access (HSDPA) based mobile communication network), and / or a mobile Internet terminal connected to a high-speed wireless Internet based on IEEE 802.16x, and / or IEEE 802.11x. And at least one or more wireless terminals including at least one or more wireless LAN terminals connected to the wireless LAN communication network. The child terminal 115 (or the receiver terminal 120) outputs at least one message sending request interface screen provided by the advertisement providing server 100 and inputs at least one or more information through the message sending request interface screen. And / or a function configuration (eg, a browser program and a communication function) for selecting and transmitting the selected advertisement server 100 to the advertisement providing server 100.

Those skilled in the art will readily be able to infer the characteristics of the sender terminal 115 (or receiver terminal 120) corresponding to at least one wired terminal and / or wireless terminal. Since it may be, a detailed description thereof will be omitted for convenience.

According to an embodiment of the present invention, when the sender terminal 115 (or the receiver terminal 120) is a wired terminal, the network means includes the TCP / IP based wired communication network, and the caller terminal 115 (Or receiver terminal 120) is the wireless terminal, the network means is the CDMA based (or HSDPA based) mobile communication network, and / or IEEE 802.16x based high speed wireless Internet, and / or IEEE 802.11x based At least one WLAN network is preferably included.

The storage medium 460 provided on the advertisement providing system according to the present invention includes at least one message information and message receiver terminal 120 information transmitted from the sender terminal 115 (or receiver terminal 120). After confirming the advertisement attachment identifier included in the message information (or message receiver terminal 120 information) in response to the message sending request information, the advertisement is added to the message information included in the message sending request information including the advertisement attachment identifier. After inserting or attaching data, advertiser information, sender terminal 115 information, and receiver terminal 120 information according to the transmission history of transmitting the message information with the advertisement data inserted or attached to the receiver terminal 120. And storing advertisement providing history information including at least one advertisement providing time information.

The advertiser information corresponds to the message sending request information received from the sender terminal 115, and when the advertisement data is inserted or attached to the message information included in the message sending request information, the advertisement data is shown in FIG. Personal information (for example, advertiser name, social security number, phone number, address, business name, business registration number, etc.) for the advertiser registered through the registered advertisement registration system, and the member information (for example, the advertisement data) of the advertiser And at least one member ID information, etc., which is granted by signing up as a member of the advertisement providing server 100 to use the transmission service.

When the advertisement providing time information is received from the sender terminal 115, the message sending request information, the message sending request information is preferably made to include the received time information, the message sending request information includes an advertisement attachment identifier In response to the message attachment request information including the advertisement attachment identifier, the advertisement data is inserted or attached to the message information included in the message sending request information, corresponding to the message sending request information including the advertisement attachment identifier, and the advertisement data. May be a time at which the inserted or attached message is sent to the receiver terminal 120, or a time at which the message to which the advertisement data is attached is received at the receiver terminal 120.

When the sender terminal 115 information is transmitted with the advertisement attachment identifier included in the message information (or the receiver terminal 120 information) included in the message sending request information sent by the customer among the users who use the message transmission / reception service through the communication company. And at least one mobile phone number, a phone number, and personal information and member information about the customer, including the advertisement attachment identifier.

The receiver terminal 120 receives the message information including the advertisement data when the advertisement data is included in the message information included in the message sending request information sent by the sender among the customers who use the message transmitting and receiving service through the communication company. Preferably, the mobile phone number includes at least one mobile phone number, a phone number, and personal information and member information of the customer.

The advertisement D / B 455 provided on the advertisement providing system according to the present invention includes advertiser information, advertiser terminal information, keyword information, advertisement data information, and deposit information registered through the advertisement registration system shown in FIG. Characterized in that it stores at least one advertisement registration information.

The advertiser information may include personal information (eg, advertiser name, social security number, telephone number, address, business name) for an advertiser requesting registration of advertisement data to be included in the message to use the message transmission service including the advertisement data. , A business registration number, etc.) and member information of the advertiser (eg, member ID information, etc., which are granted by signing up as a member of the advertisement registration server 110 in order to use a message transmission service including the advertisement data). It is preferable to comprise at least one or more.

The advertiser terminal information is a message transmission service including the advertisement data when a service is provided to a plurality of customers, if any one of the plurality of customers request a message transmission or call to the advertiser, the advertisement with the customers It is preferable to include at least one or more of a mobile phone number or a phone number of the advertiser for transmitting a weekly message or providing a call service.

For example, when a customer who receives a message including advertisement data wants to send a message to an advertiser, the advertiser terminal information on which the message is to be received preferably includes a mobile phone number of the advertiser.

Also, when a customer who receives a message including advertisement data requests a call from an advertiser, the advertiser terminal information to which the call is connected is preferably a mobile phone number of the advertiser or includes a phone number.

The keyword information may include at least one word (or syllable) corresponding to message information received from a sender for providing the advertisement data when the advertisement data is provided through the advertisement providing system.

Preferably, the advertisement data information includes at least one word (or sentence) corresponding to a keyword for the message when a user using a message transmission service including the advertisement data transmits and receives a message.

The advertisement data information may further include link-based advertisement data for connecting to the web page of the advertiser.

The link-based advertisement data may include URL (Uniform Resource Locator) information corresponding to the advertiser web page.

Preferably, the deposit information includes amount information pre-deposited by the advertiser to pay an advertisement amount according to the advertisement data provision after providing advertisement data matching the keyword information through the advertisement providing system. According to the intention of the person skilled in the art, it is preferable to further include the depositor (or advertiser) information and the account information (or virtual account information) in which the amount is deposited.

Preferably, the data capacity information includes capacity information corresponding to advertisement data information included in advertisement registration information received from the advertiser terminal, and the data capacity information is received from the advertiser terminal or the received advertisement. You can also check through the data information.

For example, when the advertisement data is "USB", the data capacity information is preferably 3 Bytes.

According to an embodiment of the present invention, the advertisement providing server 100 communicates with the caller terminal 115 through the network means in order to provide a web interface corresponding to the caller terminal 115 and the network means. And an interface unit 400 (or interface means) for connecting and managing a channel, whereby the advertisement providing server 100 establishes a wired communication network and / or a wireless communication network with the caller terminal 115. It has the function of a web server connected via communication.

According to an embodiment of the present invention, when the sender terminal 115 is a wireless terminal in which a communication channel is connected through a CDMA-based wireless communication network, when the message sending program is mounted on the wireless terminal, the interface unit 400 ) Connects the message sending program and the communication channel, and receives and processes the message sending request information including at least one message information and message receiver terminal 120 information from the wireless terminal through the communication channel. It is preferable.

According to another exemplary embodiment of the present invention, when the caller terminal 115 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 400 is connected to the caller terminal 115 and HTTP. (Hyper-Text Transfer Protocol) is connected to a predetermined communication channel based on the protocol, the message transmission request interface screen in the form of a Hyper-Text Markup Language (HTML) compatible document to the caller terminal 115 through the communication channel and / Or a message including at least one predetermined message information and message receiver terminal 120 information inputted (or selected) from the sender terminal 115 through the message sending request interface screen from the sender terminal 115 and outputted. It is preferable to perform a function of receiving and processing the dispatch request information.

According to another exemplary embodiment of the present invention, when the caller terminal 115 is a wireless terminal to which a communication channel is connected through a CDMA-based wireless communication network, the interface unit 400 is connected to the caller terminal 115 and the WAP (WAP). A predetermined communication channel is connected based on a Wireless Application Protocol (ME) and / or a Mobile Explorer (ME) protocol, and a WML (Wireless Markup Language) and / or HTML compatible document form is transmitted to the caller terminal 115 through the communication channel. Sends and outputs a message sending request interface screen and / or an information providing screen, and at least one of predetermined message information and message receiver terminal 120 corresponding to the message sending request interface screen from the sender terminal 115. It is preferable to perform a function of receiving and processing message sending request information including.

According to another exemplary embodiment of the present invention, when the caller terminal 115 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 400 may be connected to the caller terminal 115. Connect a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, and transmit a predetermined message sending request interface screen and / or information providing screen to the sender terminal 115 through the communication channel and output the same. And receiving and processing the message sending request information including at least one of predetermined message information and message receiver terminal 120 corresponding to the message sending request interface screen from the sender terminal 115. And / or a wireless end to which the caller terminal 115 is connected to a communication channel through an IEEE 802.11x based wireless communication network. In this case, the interface unit 400 connects the caller terminal 115 with a predetermined communication channel based on a wireless protocol corresponding to the IEEE 802.11x standard, and to the caller terminal 115 through the communication channel. Sends and outputs a predetermined message sending request interface screen and / or an information providing screen, and at least one of predetermined message information and message receiver terminal 120 corresponding to the message sending request interface screen from the sender terminal 115. It is preferable to perform a function for receiving and processing the message sending request information including the above.

Referring to FIG. 4, the advertisement providing server 100 cooperates with the interface unit 400 when a predetermined caller terminal 115 accesses the advertisement providing server 100 through the interface unit 400. The sender terminal 115 generates (or selects) a message sending request interface screen for inputting (or selecting) message sending request information including at least one piece of predetermined message information and message receiver terminal 120 information. The interface providing unit 405 (or interface providing unit) and the interface unit 400, which are extracted and provided, are input (or selected) and transmitted from the sender terminal 120 through the message sending request interface screen. Receive the message sending request information, or receives the message sending request information from the caller terminal 120 in conjunction with the interface unit 400 It is characterized by having formed by the information receiving unit 410 (or an information receiving means).

The interface providing unit 405 has a function configuration (eg, caller) provided in the caller terminal 115 when a predetermined caller terminal 115 is connected to the advertisement providing server 100 through the interface unit 400. Corresponding to the browser program provided in the terminal 115), the terminal transmits (or selects) predetermined message information and message sending request information including at least one message receiver terminal 120 to provide the advertisement through the network means. Generate a predetermined message sending request interface screen that can be transmitted to the server 100, and / or extracted from a predetermined database (not shown), and generated (or extracted) in conjunction with the interface unit 400 The message sending request interface screen is provided to the caller terminal 115 through the network means.

Thereafter, the sender terminal 115 inputs (or selects) message sending request information including at least one of predetermined message information and message receiver terminal 120 based on the message sending request interface screen, and the message When it is confirmed that the sending request information is input (or selected), the sender terminal 115 transmits the input (or selected) message sending request information to the advertisement providing server 100 through the network means.

If the person skilled in the art to which the present invention pertains, the message information, the message receiver terminal 120 through at least one form (Form) included in the message sending request interface screen in the sender terminal 115 The technical feature for inputting (or selecting) message sending request information including at least one information; and the message sending request information inputted (or selected) through a communication protocol provided by the network means. 100 will be familiar with the technical features to be transmitted, detailed description thereof will be omitted for convenience.

The information receiver 410 inputs (or selects) message sending request information including at least one of predetermined message information and message receiver terminal 120 information through the message sending request interface screen at the sender terminal 115. When the transmission through the network means, in conjunction with the interface unit 400, characterized in that for receiving the message sending request information.

Alternatively, the information receiving unit 410 is a functional configuration (eg, a browser program provided in the caller terminal 115 or a program for requesting message sending (eg, a program for transmitting a short message) provided in the caller terminal 115). Message sending request information including at least one predetermined message information and at least one message receiver terminal 120 information is inputted and transmitted through the network means, the message sending request is linked to the interface unit 400. And receiving information.

The message information may be a message made of at least one letter or number or a word generated by at least one combination of codes or codes input through the caller terminal 115. The message information may include the advertisement attachment identifier. It may be made to include more.

The message receiver terminal 120 information may include at least one or more mobile phone numbers, terminal unique information, and the like for the target terminal to which the message information input through the sender terminal 115 is to be transmitted. The information 120 may further include the advertisement attachment identifier.

Referring to FIG. 4, the advertisement providing server 100 corresponds to message sending request information including at least one message information received through the information receiving unit 410 and message receiver terminal 120 information. An information checking unit 415 (or information checking means) for confirming an advertisement attachment identifier included in the shipment request information, and a keyword in the message information included in the message sending request information when the verification result includes the advertisement attachment identifier ( Or advertisement data to be included in the message information in response to the keyword confirmation unit 420 (or keyword confirmation means) for confirming the information and the keyword (or context) information confirmed through the keyword confirmation unit 420. The advertisement confirming unit 425 (or advertisement confirming means) for confirming, and inserting the confirmed advertisement data into the message information included in the message sending request information or Characterized in that formed by having the advertisement insertion processing unit 430 for processing attachment (or the advertisement insertion processing means).

The information checking unit 415 corresponds to the message sending request information including at least one message information received from the information receiving unit 410 and message receiving terminal 120 information. Confirm the advertisement attachment identifier included in, or the advertisement attachment identifier included in the message information.

According to an exemplary embodiment of the present invention, the identification of the advertisement attachment included in the message sending request information is determined by checking the presence or absence of an identifier other than contact information in the message receiver terminal 120 information included in the message sending request information. It is desirable to verify that is an advertisement attachment identifier.

For example, when the message receiving terminal information received from the caller terminal 115 is '01012345678 * 123', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678'. Preferably, the identifier information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

Alternatively, when the message receiving terminal information received from the caller terminal 115 is '* 12301012345678', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678', It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

According to another exemplary embodiment of the present invention, the advertisement attachment identifier included in the message dispatch request information may be determined by checking the presence or absence of an identifier other than a message in the message information included in the message dispatch request information. It is desirable to confirm that it is.

For example, when the message information received from the caller terminal 115 is' call request * 123 ', the message information read result received from the caller terminal 115 may indicate that the actual message information is' call request' and the identifier information is' It is preferable to read that it is * 123 ', and it is preferable to confirm whether "* 123" which is the read identifier information is an advertisement attachment identifier.

Alternatively, when the message information received from the caller terminal 115 is '* 123 call request', the message information read result received from the caller terminal 115 is the actual message information 'call request', and the identifier information It is preferable to read that the information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement attachment identifier.

The keyword checking unit 420 corresponds to message sending request information including at least one message information received from the sender terminal 115 and message receiver terminal 120 information, and provides keyword information corresponding to the message information. It is characterized by checking.

According to the method of the present invention, the keyword information included in the message sending request information, it is preferable to check the words (or context) used repeatedly on the message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information may include a word (or context) used on the message information included in the message sending request information in the advertisement D / B 455. It is preferable to check whether the keyword information matches the keyword information stored in the image. If there is a matching word (or context), it is preferable to check the matching word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and select one of the plurality of words (or contexts). How to do, it is preferable to follow the rules determined by the institution that operates the advertisement providing server 100.

According to another exemplary embodiment of the present invention, keyword information confirmation corresponding to the message sending request information may receive the message information based on personal information of a receiver who will receive the message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements to the recipient.

In response to the message information included in the message sending request information received from the sender terminal 115, if the keyword information for the message information is confirmed through the keyword checking unit 420, the advertisement checking unit 425 And confirming advertisement data information corresponding to the identified keyword information.

Here, the advertisement data information is a protocol of a communication company to which the sender terminal 115 is subscribed (or a protocol of a communication company to which the receiver terminal 120 is subscribed) when the received message information is transmitted to the receiver terminal 120. Corresponding to the limited message capacity according to the caller terminal 115 or the receiver terminal 120), the capacity corresponding to the message information is inserted into the message information received from the sender terminal 115 and the message information is inserted into the message information. Or the sum of the advertising data capacities to be attached does not exceed the limited message capacities.

For example, if the message information is limited to 80 bytes and the capacity of the message information received from the sender terminal 115 is 30 bytes, the capacity of the advertisement data may be 0 to 49 bytes.

After confirming the advertisement attachment identifier corresponding to the message sending request information including at least one message information, the message receiver terminal 120 information received from the sender terminal 115, and after confirming the keyword information corresponding to the message information And, when the advertisement data information corresponding to the keyword information is confirmed, the advertisement insertion processor 430 inserts or attaches the advertisement data information to the message information, and the advertisement attachment identifier included in the message information. May be deleted.

Referring to FIG. 4, the advertisement providing server 100 inserts or attaches advertisement data onto message information included in the message sending request information received from the sender terminal 115 through the advertisement insertion processing unit 430. Then, the message transmission processor 440 (or message transmission processing means) for transmitting the message information inserted or attached to the advertisement data to the message receiver terminal 120 included in the message transmission request information, and the message transmission processing unit ( In order to transmit a message to the message receiver terminal 120 through 440, a terminal state confirming unit 435 (or a terminal state confirming means) confirming a communication channel connection state of the message receiver terminal 120, and the message In response to the message information including the advertisement data transmitted through the transmission processor 440, includes the advertiser information and the advertisement data registered with the advertisement data. The advertisement providing history information includes at least one of time information at which a message is transmitted, sender terminal 115 information requesting to send the message information, and receiver terminal 120 information to receive message information including the advertisement data. And an information storage unit 450 (or information storage means) stored in the storage medium 460.

The terminal state checking unit 435 checks the communication channel connection state of the message receiver terminal 120 to transmit the message to the message receiver terminal 120 through the message transmission processing unit 440. do.

According to the exemplary embodiment of the present invention, the terminal status checking unit 435 corresponds to message sending request information including at least one message information received from the caller terminal 115 and message receiver terminal 120 information. It is preferable that the message receiver terminal 120 included in the message sending request information checks whether the message can be received. In order to check whether the message receiving terminal can receive a message, It is desirable to confirm.

After the advertisement data is inserted or attached to the message sending request information including at least one of the message information and the message receiver terminal 120 through the terminal status checker 435, the advertisement data is inserted or attached. When the status of the message receiver terminal 120 for transmitting information is determined to be a message reception state, the message transmission processor 440 sends the message information with the advertisement data inserted or attached to the message receiver terminal 120. Characterized in that the processing to be transmitted, it is preferable to transmit in connection with the carrier server 105 for the message transmission processing.

According to an embodiment of the present invention, when transmitting the message information with the advertisement data inserted or attached to the message receiver terminal 120, the callback URL information corresponding to the advertisement data included in the message information is further included. It is preferable to provide.

Here, the callback UEL is preferably a web page (or a swap page) designated by the advertiser who registered the advertisement data, and the web page (or the swap page) preferably includes a detailed description of the advertisement data.

Thereafter, the information storage unit 450 transmits the advertiser information, the sender terminal 115 information, and the receiver terminal to which the message information inserted or attached to the advertisement data according to the message transmission process is transmitted to the message receiver terminal 120. (120) It is preferable to store the advertisement providing history information including at least one information and the advertisement providing time information in the storage medium (460).

Referring to FIG. 4, the advertisement providing server 100 may include at least one message information received from the sender terminal 115 and at least one message receiver terminal 120 at the receiver terminal 120. In the case where an advertisement attachment identifier is included in the transmission, when the advertisement data corresponding to the advertisement attachment identifier is included in the message information and transmitted, the receiver terminal 120 receives the message information including the received advertisement data. Outputting, when a response message corresponding to the output message information is input (or selected), response message sending request information including at least one of message information and message sender terminal 115 information from the receiver terminal 120; Information receiving unit 410 (or information receiving means) for receiving the response message sent through the information receiving unit 410 The information confirming unit 415 (or information checking means) for confirming the type of the identifier included in the response message sending request information corresponding to the information; and the received message information if the type of the identifier is the advertiser message transmission identifier. Characterized in that it comprises a message transmission processing unit 440 (or message transmission processing means) for processing to be transmitted to the advertiser terminal.

When the receiver terminal 120 transmits the message attachment request information including at least one message information received from the sender terminal 115 and the message receiver terminal 120 information including an advertisement attachment identifier, the advertisement attachment is attached. When advertisement data corresponding to an identifier is included in the message information and transmitted, the receiver terminal 120 receives and outputs message information including the received advertisement data, and a response message corresponding to the output message information is output. When input (or selected), the information receiving unit 410 may receive response message sending request information including at least one of message information and message sender terminal 115 information from the receiver terminal 120.

According to the method of the present invention, the response message sending request information reception, it is preferable to use the receiver terminal 120 that received the message from the sender terminal 115 as it is, the other of the plurality of terminals held by the receiver In the case of using any one, it is preferable to process as a new sender, and in the case of a new sender, it is preferable to process the message to the advertiser.

The message information may be a message made of at least one letter or number or a word generated by at least one combination of codes or the like input through the receiver terminal 120, and the message information may include the advertisement attachment identifier or It may also comprise at least one advertiser message transmission identifier.

The message receiver terminal 120 information may include at least one or more mobile phone numbers, terminal unique information, and the like for the target terminal to which the message information input through the sender terminal 115 is to be transmitted. The information may further include at least one of the advertisement attachment identifier or the advertiser message transmission identifier.

The information checking unit 415 includes at least one message information and message sender terminal 115 information received through the information receiving unit 410 from the receiver terminal 120 that has received the message information including the advertisement data. Corresponding to the response message sending request information, characterized in that to identify the identifier information included in the message information or the message sender terminal 115 information.

Here, when the identifier information is an advertisement identifier, it is preferable to process according to the description of the information confirming unit 415 described above.

According to an embodiment of the present invention, when the identifier information is an advertiser message transmission identifier, response message sending request information including at least one message information and message sender terminal 115 information received from the receiver terminal 120 is included. Correspondingly, it is preferable to process the message information included in the response message sending request information to be transmitted to the advertiser terminal in association with the message transmission processing unit 440.

In response to the response message sending request information including at least one message information received from the information receiving unit 410 and information of the message sender terminal 115, the identifier information checking result is confirmed through the information checking unit 415. If the identifier included in the message sending request information is identified as an advertiser message transmission identifier, the message transmission processing unit 440 processes the received message information to be transmitted to the advertiser terminal when the type of the identifier is an advertiser message transmission identifier. Characterized in that.

Referring to FIG. 4, the advertisement providing server 100 transmits message information including advertisement data from the receiver terminal 120 to the receiver terminal 120 and then constantly advertises through the receiver terminal 120. When requesting a web page corresponding to the callback UEL using a callback UEL corresponding to the message, the information receiving unit 410 (or information receiving means) for receiving the webpage request information and the webpage request information received Thereafter, the interface providing unit 405 (or interface providing means) for generating (or extracting) a web page corresponding to the received web page request information and providing it to the receiver terminal 120 is characterized in that it is made. .

When requesting to provide a web page corresponding to the provided advertisement data through the callback UEL provided by the advertisement providing server 100, the information receiving unit 410 from the receiver terminal 120 in the advertisement providing server 100; When the web page corresponding to the provided advertisement data is requested through the provided callback UEL, the web page request information is received.

Then, when receiving the web page request information from the receiver terminal 120 through the information receiving unit 410, the interface provider 405 generates a web page corresponding to the received web page request information, The generated web page may be provided through the interface unit 400.

Here, the web page information may include a plurality of information corresponding to the provided advertisement data, and preferably includes a web page of an advertiser registering the advertisement data according to the intention and purpose of the advertiser.

In addition, the web page information preferably comprises a user interface including an advertiser call button (or icon) for the call connection with the advertiser registered the advertising data.

Referring to FIG. 4, the advertisement providing server 100 selects the advertiser call button (or icon) through a user interface including an advertiser call button (or icon) provided on a web page corresponding to the provided advertisement data. (Or click), an information receiver 410 (or information receiver) for receiving advertiser call connection request information corresponding to the selection (or click) of the advertiser call button (or icon) from the receiver terminal 120; And a call connection processor 445 (or call connection processing means) for processing to connect the call channel between the receiver terminal 120 and the advertiser terminal in response to the advertiser call connection request information.

When the web page corresponding to the advertisement data is provided in response to the message information including the advertisement data transmitted from the caller terminal 115, the information receiving unit 410 is located on the web page corresponding to the provided advertisement data. Selecting (or clicking) an advertiser call button (or icon) included in a predetermined area, the receiver comprises an information receiving unit 410 for receiving advertiser call connection request information from the terminal 120.

In addition, the information receiving unit 410 uses a user key provided on the receiver terminal 120 in addition to the advertiser call button (or icon) included in the web page, and the advertiser call button (or icon) among the user keys. You can also select (or click).

Thereafter, in response to the advertiser call connection request information received through the information receiver 410, the call connection processor 445 checks the advertiser terminal information corresponding to the advertisement data transmitted to the receiver terminal 120 and the Characterized in that the communication channel between the advertiser terminal and the receiver terminal 120 is connected.

According to the embodiment of the present invention, the call channel connection between the advertiser terminal and the receiver terminal 120, it is preferable to connect the call channel in the form of making a call from the receiver terminal 120 to the advertiser terminal, the call channel For connection, the advertisement providing server 100 is preferably processed in connection with the communication company server 105.

5 is a diagram illustrating an operation process of an advertisement providing system for transmitting a message in which advertisement data is inserted or attached according to an exemplary embodiment of the present invention.

In more detail, in FIG. 5, a predetermined sender terminal 115 accesses a server on an advertisement providing system through a predetermined network means to transmit a message with the advertisement data inserted or attached thereto, and provides message information and a message receiver terminal 120. When providing the message sending request information including at least one information, the server checks the advertisement attachment identifier included in the message receiver terminal 120 information included in the message sending request information provided from the sender terminal 115 and When the advertisement receiver identifier is included in the message receiver terminal 120 information, after inserting or attaching advertisement data corresponding to a keyword (or context) on the message, the message information to which the advertisement data is inserted or attached is read. The operation process of the advertisement providing system for transmitting to the message receiver terminal 120 For those of ordinary skill in the art to which the present invention pertains, various implementation methods for the configuration of an advertisement providing system for transmitting a message in which the advertisement data is inserted or attached may be inferred by referring to and / or modifying the present invention. As will be appreciated, the present invention includes all implementation methods inferred, and is not limited to the implementation method illustrated in FIG.

Hereinafter, in FIG. 5, the advertisement providing server 100 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 5 according to an embodiment of the present invention, the sender terminal 115 shown in FIG. 4 includes a message including at least one message information and message receiver terminal 120 information to the server through network means. When the transmission request information is transmitted (500), the server correspondingly receives the message transmission request information (505).

The message information is preferably a message consisting of a word or the like generated by at least one or more combinations of at least one letter or number or code input through the caller terminal 115.

The message receiver terminal 120 information may include at least one or more mobile phone numbers, terminal unique information, and the like for the target terminal to which the message information input through the sender terminal 115 is to be transmitted. The information 120 may further include the advertisement attachment identifier.

Thereafter, the server identifies advertisement attachment identifier information on the message receiver terminal 120 information in response to the message sending request information including at least one of the received message information and message receiver terminal 120 information (510). ).

According to an exemplary embodiment of the present invention, the identification of the advertisement attachment included in the message sending request information is determined by checking the presence or absence of an identifier other than contact information in the message receiver terminal 120 information included in the message sending request information. It is desirable to verify that is an advertisement attachment identifier.

For example, when the message receiving terminal information received from the caller terminal 115 is '01012345678 * 123', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678'. Preferably, the identifier information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

Alternatively, when the message receiving terminal information received from the caller terminal 115 is '* 12301012345678', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678', It is preferable to read that the identifier information is '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

If there is an advertisement attachment identifier (515), the server corresponds to the message sending request information including at least one of the received message information and the message receiver terminal 120, the keyword corresponding to the message information ( Or context) information is checked (520).

According to the method of the present invention, the keyword information included in the message sending request information, it is preferable to check the words (or context) used repeatedly on the message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information may include a word (or context) used on the message information included in the message sending request information in the advertisement D / B 455. It is preferable to check whether the keyword information matches the keyword information stored in the image. If there is a matching word (or context), it is preferable to check the matching word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and select one of the plurality of words (or contexts). How to do, it is preferable to follow the rules determined by the institution that operates the advertisement providing server 100.

According to another exemplary embodiment of the present invention, keyword information confirmation corresponding to the message sending request information may receive the message information based on personal information of a receiver who will receive the message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements to the recipient.

If keyword (or context) information is identified (525), the server checks the advertisement data corresponding to the keyword (or context) information (530).

Here, the advertisement data information is a protocol of a communication company to which the sender terminal 115 is subscribed (or a protocol of a communication company to which the receiver terminal 120 is subscribed) when the received message information is transmitted to the receiver terminal 120. Corresponding to the limited message capacity according to the caller terminal 115 or the receiver terminal 120), the capacity corresponding to the message information is inserted into the message information received from the sender terminal 115 and the message information is inserted into the message information. Or the sum of the advertising data capacities to be attached does not exceed the limited message capacities.

For example, if the message information is limited to 80 bytes and the capacity of the message information received from the sender terminal 115 is 30 bytes, the capacity of the advertisement data may be 0 to 49 bytes.

If the advertisement data corresponding to the identified keyword (or context) information is confirmed (535), the server inserts or attaches the confirmed advertisement data to the message information included in the received message dispatch request information; In operation 545, the message information in which the advertisement data is inserted or attached is transmitted to the message receiver terminal 120 (545).

According to the exemplary embodiment of the present invention, the terminal status checking unit 435 corresponds to message sending request information including at least one message information received from the caller terminal 115 and message receiver terminal 120 information. It is preferable that the message receiver terminal 120 included in the message sending request information checks whether the message can be received. In order to check whether the message receiving terminal can receive a message, It is desirable to confirm.

According to an embodiment of the present invention, when transmitting the message information with the advertisement data inserted or attached to the message receiver terminal 120, the callback URL information corresponding to the advertisement data included in the message information is further included. It is preferable to provide.

Here, the callback UEL is preferably a web page (or a swap page) designated by the advertiser who registered the advertisement data, and the web page (or the swap page) preferably includes a detailed description of the advertisement data.

6 is a diagram illustrating an operation process of an advertisement providing system for transmitting a message in which advertisement data is inserted or attached according to another exemplary embodiment of the present invention.

In more detail, in FIG. 6, a predetermined sender terminal 115 accesses a server on an advertisement providing system through predetermined network means to transmit a message with the advertisement data inserted or attached thereto. When providing the message sending request information including at least one information, the server checks the advertisement attachment identifier included in the message receiver terminal 120 information included in the message sending request information provided from the sender terminal 115 and When the message information includes an advertisement attachment identifier, after inserting or attaching advertisement data corresponding to a keyword (or context) on the message, the message receiver terminal 120 inserts the message information into which the advertisement data is inserted or attached. As an operation process of the advertisement providing system to transmit to), the present invention If one of ordinary skill in the art can refer to and / or modify the present figure 6 can infer various implementation methods for the configuration of the advertisement providing system for transmitting the message with the advertisement data inserted or attached, The present invention includes all the implementation methods inferred above, and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 6, the advertisement providing server 100 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 6 according to an embodiment of the present invention, the sender terminal 115 shown in FIG. 4 includes at least one message information and message receiver terminal 120 information to the server through a network means. When the message sending request information is transmitted (600), the server correspondingly receives the message sending request information (605).

The message information is preferably a message consisting of a word or the like generated by at least one or more combinations of at least one letter or number or code input through the caller terminal 115.

The message receiver terminal 120 information may include at least one or more mobile phone numbers, terminal unique information, and the like for the target terminal to which the message information input through the sender terminal 115 is to be transmitted. The information 120 may further include the advertisement attachment identifier.

Thereafter, the server identifies advertisement attachment identifier information on the message information in response to the message sending request information including at least one of the received message information and message receiver terminal 120.

According to another exemplary embodiment of the present invention, the advertisement attachment identifier included in the message sending request information may be determined whether the identifier is an advertisement attachment identifier after checking whether there is an identifier other than a message in the message information included in the message sending request information. It is desirable to confirm.

For example, when the message information received from the caller terminal 115 is' call request * 123 ', the message information read result received from the caller terminal 115 may indicate that the actual message information is' call request' and the identifier information is' It is preferable to read that it is * 123 ', and it is preferable to confirm whether "* 123" which is the read identifier information is an advertisement attachment identifier.

Alternatively, when the message information received from the caller terminal 115 is '* 123 call request', the message information read result received from the caller terminal 115 is the actual message information 'call request', and the identifier information It is preferable to read that the information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement attachment identifier.

If there is an advertisement attachment identifier (615), the server corresponds to the message sending request information including at least one of the received message information and the message receiver terminal 120, the keyword corresponding to the message information ( Or context) information is checked (620).

According to the method of the present invention, the keyword information included in the message sending request information, it is preferable to check the words (or context) used repeatedly on the message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information may include a word (or context) used on the message information included in the message sending request information in the advertisement D / B 455. It is preferable to check whether the keyword information matches the keyword information stored in the image. If there is a matching word (or context), it is preferable to check the matching word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and select one of the plurality of words (or contexts). How to do, it is preferable to follow the rules determined by the institution that operates the advertisement providing server 100.

According to another exemplary embodiment of the present invention, keyword information confirmation corresponding to the message sending request information may receive the message information based on personal information of a receiver who will receive the message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements to the recipient.

If keyword (or context) information is identified (625), the server checks the advertisement data corresponding to the keyword (or context) information (630).

Here, the advertisement data information is a protocol of a communication company to which the sender terminal 115 is subscribed (or a protocol of a communication company to which the receiver terminal 120 is subscribed) when the received message information is transmitted to the receiver terminal 120. Corresponding to the limited message capacity according to the caller terminal 115 or the receiver terminal 120), the capacity corresponding to the message information is inserted into the message information received from the sender terminal 115 and the message information is inserted into the message information. Or the sum of the advertising data capacities to be attached does not exceed the limited message capacities.

For example, if the message information is limited to 80 bytes and the capacity of the message information received from the sender terminal 115 is 30 bytes, the capacity of the advertisement data may be 0 to 49 bytes.

If the advertisement data corresponding to the identified keyword (or context) information is confirmed (635), the server inserts or attaches the confirmed advertisement data to the message information included in the received message dispatch request information; 640, and transmits the message information in which the advertisement data is inserted or attached to the message receiver terminal 120 (645).

According to an exemplary embodiment of the present invention, the terminal status checking unit 435 may correspond to message sending request information including at least one message information and message receiver terminal 120 information received from the caller terminal 115. Preferably, the message receiver terminal 120 included in the message sending request information checks whether the message can be received. In order to check whether the message receiving terminal is in a message reception state, it is associated with a communication company server 105. It is preferable to confirm.

According to an embodiment of the present invention, when transmitting the message information with the advertisement data inserted or attached to the message receiver terminal 120, the callback URL information corresponding to the advertisement data included in the message information is further included. It is preferable to provide.

Here, the callback UEL is preferably a web page (or a swap page) designated by the advertiser who registered the advertisement data, and the web page (or the swap page) preferably includes a detailed description of the advertisement data.

FIG. 7 is a diagram illustrating an operation of an advertisement providing system for transmitting a message to a message sender who transmits the advertisement data after receiving the message with the advertisement data inserted or attached according to the embodiment of the present invention.

In more detail, in FIG. 7, after receiving a message with the advertisement data inserted or attached thereto, a predetermined sender terminal 115 receives an advertisement through predetermined network means to transmit a message to a message sender who has transmitted the advertisement data. When the message sending request information including at least one message information and message receiver terminal 120 information is provided by accessing a server on the providing system, the server includes the message sending request information provided from the sender terminal 115. Check the advertisement attachment identifier included in the message receiver terminal 120 information, and if the advertisement attachment identifier is included, insert or attach advertisement data corresponding to the keyword (or context) on the message, and then insert the advertisement data. Or providing an advertisement for transmitting the attached message information to the message receiver terminal 120. Regarding a stem configuration, a person of ordinary skill in the art to which the present invention pertains may refer to and / or modify the drawing 7 and receive the message in which the advertisement data is inserted or attached, and then transmit the advertisement data. Various implementation methods for constructing an advertisement providing system for transmitting a message to a message sender may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method illustrated in FIG. .

Hereinafter, in FIG. 7, the advertisement providing server 100 shown in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 7 according to an embodiment of the present invention, the server transmits message information including advertisement data to the receiver terminal 120 illustrated in FIG. 4 (700), and correspondingly the receiver terminal ( 120 inputs response message sending request information including message information and caller terminal 115 information and transmits it to the server (705).

Thereafter, the server checks the advertisement attachment identifier information on the sender terminal 115 information included in the received response message sending request information (710).

According to an exemplary embodiment of the present invention, the identification of the advertisement attachment included in the message sending request information is determined by checking the presence or absence of an identifier other than contact information in the message receiver terminal 120 information included in the message sending request information. It is desirable to verify that is an advertisement attachment identifier.

For example, when the message receiving terminal information received from the caller terminal 115 is '01012345678 * 123', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678'. Preferably, the identifier information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

Alternatively, when the message receiving terminal information received from the caller terminal 115 is '* 12301012345678', the message receiving terminal information reading result received from the caller terminal 115 is the actual message receiving terminal information '01012345678', Preferably, the identifier information is read as '* 123', and it is preferable to check whether the read identifier information '* 123' is an advertisement attachment identifier.

If the advertisement attachment identifier is confirmed (715), the server checks (720) keyword (or context) information on the message information included in the received response message sending request information.

According to the method of the present invention, the keyword information included in the message sending request information, it is preferable to check the words (or context) used repeatedly on the message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information may include a word (or context) used on the message information included in the message sending request information in the advertisement D / B 455. It is preferable to check whether the keyword information matches the keyword information stored in the image. If there is a matching word (or context), it is preferable to check the matching word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and select one of the plurality of words (or contexts). How to do, it is preferable to follow the rules determined by the institution that operates the advertisement providing server 100.

According to another exemplary embodiment of the present invention, keyword information confirmation corresponding to the message sending request information may receive the message information based on personal information of a receiver who will receive the message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements to the recipient.

If keyword (or context) information is identified (725), the server identifies the advertisement data corresponding to the identified keyword (or context) information (730).

Here, the advertisement data information is a protocol of a communication company to which the sender terminal 115 is subscribed (or a protocol of a communication company to which the receiver terminal 120 is subscribed) when the received message information is transmitted to the receiver terminal 120. Corresponding to the limited message capacity according to the caller terminal 115 or the receiver terminal 120), the capacity corresponding to the message information is inserted into the message information received from the sender terminal 115 and the message information is inserted into the message information. Or the sum of the advertising data capacities to be attached does not exceed the limited message capacities.

For example, if the message information is limited to 80 bytes and the capacity of the message information received from the sender terminal 115 is 30 bytes, the capacity of the advertisement data is preferably 0 to 49 bytes.

If the advertisement data is confirmed (735), the server inserts or attaches the confirmed advertisement data to the message information included in the received response message sending request information (740), and the advertisement data is inserted or attached The message information is transmitted to the caller terminal (745).

8 is a diagram illustrating an operation of an advertisement providing system that transmits a message to an advertiser who has transmitted the advertisement data after receiving a message having inserted or attached advertisement data according to an embodiment of the present invention.

In more detail, in FIG. 8, after receiving a message with the advertisement data inserted or attached thereto, a predetermined sender terminal 115 provides an advertisement through predetermined network means to transmit a message to an advertiser who has transmitted the advertisement data. When the server provides a message sending request information including at least one message information and message receiver terminal 120 information by accessing a server on the system, the server includes a message included in the message sending request information provided from the sender terminal 115. After confirming the advertisement attachment identifier included in the receiver terminal 120 information, and inserting or attaching advertisement data corresponding to the keyword (or context) in the message if the advertisement attachment identifier is included, the advertisement data is inserted or Advertisement providing system for transmitting the attached message information to the message receiver terminal 120 As regards sex, a person of ordinary skill in the art to which the present invention pertains may refer to and / or modify this drawing 8, and then, after receiving the message with the advertisement data inserted or attached thereto, the advertiser transmitting the advertisement data. Various implementation methods for constructing an advertisement providing system for transmitting a message to the user may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 8, the advertisement providing server 100 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 8 according to an embodiment of the present invention, the server transmits message information including advertisement data to the receiver terminal 120 shown in FIG. 4 (800), and correspondingly the receiver terminal ( 120 inputs response message sending request information including message information and caller terminal 115 information and transmits it to the server (805).

Thereafter, the server checks the advertiser message transmission identifier information on the sender terminal 115 information included in the received response message sending request information (810).

According to an embodiment of the present invention, when the identifier information is an advertiser message transmission identifier, response message sending request information including at least one message information received from the receiver terminal 120 and message sender terminal 115 information. In response, the message information included in the response message sending request information may be processed to be transmitted to the advertiser terminal in association with the message transmission processing unit 440.

If the advertiser message transmission identifier information is confirmed (815), the server checks the advertiser terminal information registered the advertisement data provided to the receiver terminal 120 (820).

If the advertiser terminal information is confirmed (825), the server transmits the message information included in the received response message sending request information to the confirmed advertiser terminal (830).

Here, when transmitting the message information to the advertiser terminal, a separate server for information protection (for example, changing the receiver's telephone number to the receiver identification number, etc.) for the receiver terminal 120 requesting the message transmission may be provided. have.

FIG. 9 is a diagram illustrating an operation of an advertisement providing system for transmitting a message to a message sender who transmits the advertisement data after receiving a message having inserted or attached advertisement data according to another exemplary embodiment of the present invention.

In more detail, in FIG. 9, after receiving a message with the advertisement data inserted or attached thereto, a predetermined sender terminal 115 receives an advertisement through predetermined network means to transmit a message to a message sender who has transmitted the advertisement data. When the message sending request information including at least one message information and message receiver terminal 120 information is provided by accessing a server on the providing system, the server includes the message sending request information provided from the sender terminal 115. Check the advertisement attachment identifier included in the message information, and if the advertisement attachment identifier is included, insert or attach advertisement data corresponding to the keyword (or context) on the message, and then insert or attach the advertisement data. For an advertisement providing system for transmitting the message to the receiver terminal 120 As a person of ordinary skill in the art to which the present invention pertains, a message sender who transmits the advertisement data after receiving the message having the advertisement data inserted or attached thereto by referring to and / or modifying the figure 9 Various implementation methods for constructing an advertisement providing system for transmitting a message may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 9, the advertisement providing server 100 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 9 according to an embodiment of the present invention, the server transmits message information including advertisement data to the receiver terminal 120 illustrated in FIG. 4 (900), and correspondingly the receiver terminal ( 120 inputs response message sending request information including message information and caller terminal 115 information and transmits it to the server (905).

Thereafter, the server checks the advertisement attachment identifier information on the message information included in the received response message sending request information (910).

According to an embodiment of the present invention, the advertisement attachment identifier confirmation included in the message dispatch request information checks whether an identifier other than a message is included in the message information included in the message dispatch request information, and then confirms whether the identifier is an advertisement attachment identifier. It is desirable to.

For example, when the message information received from the caller terminal 115 is' call request * 123 ', the message information read result received from the caller terminal 115 may indicate that the actual message information is' call request' and the identifier information is' It is preferable to read that it is * 123 ', and it is preferable to confirm whether "* 123" which is the read identifier information is an advertisement attachment identifier.

Alternatively, when the message information received from the caller terminal 115 is '* 123 call request', the message information read result received from the caller terminal 115 indicates that the actual message information is 'call request' and the identifier information It is preferable to read that the information is '* 123', and it is preferable to confirm whether the read identifier information '* 123' is an advertisement attachment identifier.

If the advertisement attachment identifier is confirmed (915), the server checks (920) keyword (or context) information on the message information included in the received response message sending request information.

According to the method of the present invention, the keyword information included in the message sending request information, it is preferable to check the words (or context) used repeatedly on the message information included in the message sending request information.

According to another exemplary embodiment of the present invention, the keyword information included in the message sending request information may include a word (or context) used on the message information included in the message sending request information in the advertisement D / B 455. It is preferable to check whether the keyword information matches the keyword information stored in the image. If there is a matching word (or context), it is preferable to check the matching word (or context) as keyword information.

Here, when a plurality of matching words (or contexts) are confirmed as a result of the checking, it is preferable to select any one of the plurality of words (or contexts), and to select any one of the plurality of words (or contexts). The method of selection is preferably in accordance with the rules determined by the institution that operates the advertisement providing server 100.

According to another exemplary embodiment of the present invention, keyword information confirmation corresponding to the message sending request information may receive the message information based on personal information of a receiver who will receive the message information included in the message sending request information. It is desirable to identify keyword (or contextual) information for providing customized advertisements to the recipient.

If keyword (or context) information is identified (925), the server identifies advertisement data corresponding to the identified keyword (or context) information (930).

Here, the advertisement data information is a protocol of a communication company to which the sender terminal 115 is subscribed (or a protocol of a communication company to which the receiver terminal 120 is subscribed) when the received message information is transmitted to the receiver terminal 120. Corresponding to the limited message capacity according to the caller terminal 115 or the receiver terminal 120), the capacity corresponding to the message information is inserted into the message information received from the sender terminal 115 and the message information is inserted into the message information. Or the sum of the advertising data capacities to be attached does not exceed the limited message capacities.

For example, if the message information is limited to 80 bytes and the capacity of the message information received from the sender terminal 115 is 30 bytes, the capacity of the advertisement data may be 0 to 49 bytes.

If the advertisement data is confirmed (935), the server inserts or attaches confirmed advertisement data to message information included in the received response message sending request information (940), and inserts or attaches the advertisement data. The message information is transmitted to the caller terminal (945).

FIG. 10 is a diagram illustrating an operation of an advertisement providing system that transmits a message to an advertiser who has transmitted the advertisement data after receiving a message having inserted or attached advertisement data according to another exemplary embodiment of the present invention.

In more detail, in FIG. 10, after receiving a message with the advertisement data inserted or attached thereto, a predetermined sender terminal 115 provides an advertisement through predetermined network means to transmit a message to an advertiser who has transmitted the advertisement data. When the server provides a message sending request information including at least one message information and message receiver terminal 120 information by accessing a server on the system, the server includes a message included in the message sending request information provided from the sender terminal 115. Check the advertisement attachment identifier included in the information, and if the advertisement attachment identifier is included, insert or attach advertisement data corresponding to the keyword (or context) on the message, and then insert or attach the advertisement information. For an advertisement providing system for transmitting the message to the receiver terminal 120 As a person of ordinary skill in the art to which the present invention pertains, a message is sent to an advertiser who transmits the advertisement data after receiving the message with the advertisement data inserted or attached by referring to and / or modifying the drawing 10. Various implementation methods for the configuration of the advertisement providing system for transmission may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 10, the advertisement providing server 100 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 10 according to an embodiment of the present invention, the server transmits message information including advertisement data to the receiver terminal 120 illustrated in FIG. 4 (1000), and correspondingly the receiver terminal ( 120 inputs response message sending request information including message information and caller terminal 115 information and transmits it to the server (1005).

Thereafter, the server checks the advertiser message transmission identifier information on the message information included in the received response message sending request information (1010).

According to an embodiment of the present invention, when the identifier information is an advertiser message transmission identifier, response message sending request information including at least one message information and message sender terminal 115 information received from the receiver terminal 120 is included. Correspondingly, it is preferable to process the message information included in the response message sending request information to be transmitted to the advertiser terminal in association with the message transmission processing unit 440.

If the advertiser message transmission identifier information is confirmed (1015), the server checks the advertiser terminal information that registered the advertisement data provided to the receiver terminal 120 (1020).

If the advertiser terminal information is confirmed (1025), the server transmits the message information included in the received response message sending request information to the confirmed advertiser terminal (1030).

Here, when transmitting the message information to the advertiser terminal, a separate server for information protection (for example, changing the receiver's telephone number to the receiver identification number, etc.) for the receiver terminal 120 requesting the message transmission may be provided. have.

11 is a diagram illustrating an operation process of an advertisement providing system for connecting to an advertiser and calling a call after accessing an advertiser webpage according to an exemplary embodiment of the present invention.

In more detail, in FIG. 11, after the user accesses the advertiser web page, a predetermined caller terminal 115 accesses a server on the advertisement providing system through a predetermined network means to establish a call connection with the advertiser. 120) When the message sending request information including at least one information is provided, the server includes the message information (or message receiver terminal 120 information) included in the message sending request information provided from the sender terminal 115 at the server. Identify the attached advertisement attachment identifier, and if the advertisement attachment identifier is included, insert or attach advertisement data corresponding to the keyword (or context) on the message, and then insert the message information into which the advertisement data is inserted or attached. As the present invention relates to an operation process of the advertisement providing system to be transmitted to the terminal 120, Those skilled in the art will be able to infer various implementation methods for the operation process of the advertisement providing system for call connection with the advertiser after accessing the advertiser web page by referring to and / or modifying the drawing 11. As will be appreciated, the present invention includes all implementation methods inferred above, and is not limited to the implementation method illustrated in FIG.

Hereinafter, in FIG. 11, the advertisement providing server 100 illustrated in FIG. 4 is referred to as a “server” for convenience.

Referring to FIG. 11 according to an embodiment of the present invention, after the server transmits message information including advertisement data to the receiver terminal 120 (1100), the receiver terminal 120 correspondingly receives the message. The webpage request information including the callback URL for providing the webpage of the advertiser who has registered the advertisement data is received (1105).

Thereafter, the server generates (or extracts) a webpage corresponding to the webpage request of the receiver terminal 120 (1110) in response to the webpage request of the receiver terminal 120, and generates (or extracts) the webpage. In step 1115, the webpage is transmitted to the receiver terminal 120.

Here, the web page information may include a plurality of information corresponding to the provided advertisement data, and preferably includes a web page of an advertiser registering the advertisement data according to the intention and purpose of the advertiser.

In addition, the web page information preferably comprises a user interface including an advertiser call button (or icon) for the call connection with the advertiser registered the advertising data.

The receiver terminal 120 selects (or clicks) an advertiser call button (or icon) included in a web page received and output from the server (1120), and correspondingly, the server returns to the receiver terminal 120. The advertiser terminal information about the transmitted advertisement data is checked (1125).

If the advertiser terminal information is confirmed (1130), the server generates (or extracts) the advertiser terminal call connection error information and transmits it to the receiver terminal 120 (1135), and then terminates the process.

On the other hand, if the advertiser terminal information is not confirmed (1130), the server connects the call channel with the advertiser terminal in response to the request of the receiver terminal 120 (1140).

According to the embodiment of the present invention, the call channel connection between the advertiser terminal and the receiver terminal 120, it is preferable to connect the call channel in the form of making a call from the receiver terminal 120 to the advertiser terminal, the call channel For connection, the advertisement providing server 100 is preferably processed in connection with the communication company server 105.

According to the present invention, an object for providing advertisement data is classified and transmitted through an identifier or the like, and thus, an object for providing advertisement data can be classified and sent.

For example, when sending a message to older adults, it is convenient to send a text message by sending it without an identifier.

According to the present invention, by using a service for providing advertisement data using an identifier, there is an advantage that a convenient service using only an identifier can be used without a separate registration procedure.

According to the present invention, in addition to the sender for sending a message including the advertisement data, the receiver inserts or attaches the advertisement data in the response message transmission process, thereby providing an interactive advertisement data transmission service.

Claims (7)

When the message information and the message receiver terminal information are received from the message sender terminal, confirming whether the received message receiver terminal information includes an advertisement attachment identifier; Inserting or attaching advertisement data to the message information when the advertisement receiver identifier is included in the message receiver terminal information; And processing the message information with the advertisement data inserted or attached to be transmitted to the message receiver terminal. The method of claim 1, When the response message information and the response message receiver terminal information are received through the message receiver terminal, confirming that the received response message receiver terminal information does not include an advertisement attachment identifier; Inserting or attaching advertisement data to the received response message information when the response message receiver terminal information includes an advertisement attachment identifier; And processing the response message information in which the advertisement data information is inserted or attached to be transmitted to the response message receiver terminal. When receiving message information and message receiver terminal information from a message sender terminal, confirming whether the received message information includes an advertisement attachment identifier; Inserting or attaching advertisement data to the message information when the message information includes an advertisement attachment identifier; And processing the message information with the advertisement data inserted or attached to be transmitted to the message receiver terminal. The method of claim 3, wherein Checking whether the received message information includes an advertisement attachment identifier when the response message information and the response message receiver terminal information are received through the message receiver terminal; Inserting or attaching advertisement data to the received response message information when the response message information includes an advertisement attachment identifier; And processing the response message information in which the advertisement data information is inserted or attached to be transmitted to the response message receiver terminal. The method according to claim 1 or 3, The method of providing advertisement data using a message, wherein the attached advertisement data comprises a callback UEL. The method according to claim 1 or 3, When a request for a web page designated by the advertiser registered with the advertisement data through the callback for the advertisement data provided to the message receiver terminal, generating (or extracting) the web page is processed to be transmitted to the message receiver terminal. Advertising data providing method using a message, characterized in that made. The method according to claim 1 or 3, When the web page designated by the advertiser who registers the advertisement data is requested through the callback UEL for the advertisement data provided to the message receiver terminal, generating (or extracting) the web page and transmitting the web page to the message receiver terminal; Requesting a call connection with the advertiser through a button (or icon) provided in a predetermined area on a web page provided to the message receiver terminal, connecting a call channel with the advertiser terminal; a message comprising a Advertising data providing method using.

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