KR20010048628A - Web advertisement method and apparatus using internet cards - Google Patents

Abstract

The present invention uses the Internet card attached to a variety of ads to maximize the advertising effect of the advertiser on the Internet web browser Internet card technology to provide the cyber money to the sender when sending the card and the Internet card in the web page for maximizing the advertising effect As related to the interpersonal or intercompany advertising method and apparatus therefor, the step of accessing the web server to the customer to send the Internet card (S1); Selecting a type of Internet card to be transmitted after performing member registration (S2) and performing a login verification operation (S4); If the type of card selected in S4 is a general Internet card (S11), a web page requested by the customer is displayed on the screen, and the customer views the received item and selects a card to be sent (S12); If the card is securely selected, enter the e-mail address and name of the recipient who received the Internet general card (S13), enter the e-mail address and name of the sender (S14), and fill in the subject and personal letter of the letter ( S15, S16); Attaching personal data and general data from the list of data displayed on the web page (S17, S18); If the data is attached, preview the entire contents of the Internet card to be sent and correct if there is a place to be modified (S19); Selecting advertisements to be sent and sending the selected advertisements (S20 and S21); If the Internet card is sent (S200) cyber money is accumulated in the sender's account (S201) and the sender moves to the advertiser website (S202); Moving to the advertiser website when the recipient clicks the advertisement (S204); And the final identification and payment step (S220).

Description

Web advertisement method and apparatus using internet card in web page and device therefor {Web advertisement method and apparatus using internet cards}

The present invention relates to an advertisement technique using an internet web page, and in particular, a technology for providing cyber money to a sender when a card is sent by using an internet card with various advertisements attached to maximize an advertisement effect of an advertiser on an internet web browser. The present invention relates to a method of advertising between a person or an enterprise and an apparatus using an internet card in a web page for maximizing an advertisement effect.

In general, the current Internet advertising technology is largely divided into two ways. The first advertising technology is that the advertising broker sends the catalog of the advertiser through regular e-mail, not the Internet card. A certain amount of cyber money is paid to a person who receives an e-mail. A second advertising technique is that a customer logs in to a web site where an advertisement is placed through the Internet and clicks an advertisement on a web server. There is a technique that simply allows you to watch advertisements while surfing the web.

However, the first technique is too passive to maximize the effectiveness of the advertisement, and the actual clickthrough rate of the advertisement is less than 10%, and the second technique is difficult to surf when there are too many advertisements and because of the size of the image file, The disadvantage is that it takes longer to load on the page and requires an internet connection to view the advertisement and also has to click on the advertisement.

In addition, since the above two methods are ones in which the advertising broker sends out to the members unilaterally, or the recipient does not have the option of advertising, the actual target of the advertiser is that if the viewing group is a group to obtain cyber money simply by viewing the advertisement. It is difficult to expect advertising effects, and mails sent by advertising brokers to all members unilaterally tend to be considered spam.

In addition, there is a weak personal relationship (less psychological ties) with the advertising agency and the recipient of the advertisement through e-mail, and the data for the certain members (age, gender hobby, address, interest field), but advertising based on this data Does not significantly influence the maximization of advertising effectiveness.

And because the advertising delivery method itself is not interesting, it is difficult to obtain the effect of the actual advertising. As a result, the method is generally inconvenient and less effective for the members through general email.

Accordingly, the present invention has been made to solve the above problems, and to provide a technology and operation system for the advertisement service technique using the Internet card on the homepage on the Internet in order to maximize the advertising effect desired by the advertiser on the Internet. have.

In order to achieve the above object, the present invention uses a variety of Internet cards, the cyber money (Cyber money) is automatically accumulated in the customer's database when sending the Internet card, and the customer directly selects the type of advertising to send The technology allows the card sender to attach additional data directly from the web browser's server archive, and the information stored by the individual to the web server. In order to reduce the number of mouse button presses in the web browser, the system is made as a batch system as possible. In the final step, the card is automatically sent when the user clicks on the advertisement.

We also create Internet Lottery (including Instant Lottery) and Sweepstakes (including Instant Sweepstakes) cards to further benefit our customers, inviting the curiosity and interest of these recipients, while maximizing the advertiser's advertising effectiveness. In order to click on the lottery sweepstakes card, it is designed to visit the advertiser's web server through a URL on the Internet, and when the winning prize is confirmed, the same amount is paid to both the sender and the recipient.

1 is a block diagram of a 1: 1 advertisement device between individuals or between companies using an Internet card according to an embodiment of the present invention;

2 is a flowchart illustrating an advertisement method using an internet card according to an embodiment of the present invention;

3A to 3K are diagrams illustrating a web page when creating an Internet card according to an embodiment of the present invention;

4 is an operation flowchart of an internet lottery card according to an embodiment of the present invention;

5 is an operation flowchart of the Internet giveaway card according to an embodiment of the present invention.

Description of the main parts of the drawing

10: web server 11: database (DB) dedicated server

12: Webpage 13: Central Computer

14: Dedicated mail server 111: Customer Information DB

112: card image DB 113: voice advertising DB

114: voice recording DB 115: lottery image DB

116: Prize Ticket Image DB 117: Background Music DB

118: Personal data DB 119: General data DB

20: advertiser web server 30: customer computer

31: Web browser 32: CPU

33: sound card 34: voice compression program

40: microphone

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, the definition of the Internet card used in the present invention, a personal letter on the electronic card in which the image (designed gif, jpg, bmp or other files or animations) appear in the web page in html format, the space to write text and other It means a space where information can be written and banner advertisements of companies and individuals selected by the sender are attached.

First, referring to FIGS. 1 and 2, the configuration of the present invention will be described as follows. An advertiser web server 20 which provides various advertisements; Manage the web page received from the advertiser web server 20 and the customer information 111, card image 112, voice advertising 113, voice storage 114, lottery image 115, sweepstakes image 116, Database dedicated server 11 for storing and using background music 117, personal data 118, DB 119 for general data, and mail dedicated server 14 capable of sending and receiving mail exclusively and a plurality of webs. A central computer 13 for managing the pages 12; And a customer computer 30 for accessing a web page linked from the web page advertiser.

At this time, the customer computer 30 is provided with a sound card 33, a voice compression program 34, and a microphone 40 for recording the voice so that the web browser 31 and the Internet voice card can be sent. It is a state.

Referring to the operation of the present invention configured as described above with reference to Figures 2 to 5 as follows.

First, when the customer connects to the web server to send out the Internet card (S1), the member registers (S2) and performs the login verification operation, and selects the type of the Internet card to be sent (S4).

In this case, the procedure for selecting an Internet general card from the card type screen shown in FIG. 3A is as follows.

First, when the customer clicks the web internet general card item in the web browser in the customer computer 30 (S11), the web server 20 receives the signal and sends a screen for the web page requested by the customer, that is, the item of the internet general card. give.

That is, as shown in FIG. 3b, a predesigned kind item is sent.

At this time, the Internet card displayed on the browser 31 of the customer computer 30 uses a low resolution so that the image can be quickly loaded into the browser in the customer computer 30, and the size is also smaller than the real size.

Therefore, the customer selects a card to send to see the received item (S12), when a specific card is selected, the screen is formed in the actual size of the card as shown in Figure 3c, wherein the card format is jpg, gif, bmp Use other file formats.

If the card is selected securely, the mail address and name of the recipient who received the Internet general card are entered (S13), and the mail address and name of the sender are entered (S14).

And the title of the letter and the contents of the personal letter are written (S15, S16). At this time, the writing of the personal letter is mainly designed to use both text, html, and image method, and the screen is as shown in FIG. 3D.

In addition, if the customer wants to send the information to the recipient of the Internet card other than the personal letter, select the personal or general library from the web page configured as shown in FIGS. 3E, 3F, and 3G to select an area that can be attached to the processed form. Data is attached (S17, S18). At this time, the data list displayed on the web page is information stored in the DB 11 connected to the web server 10 by the customer in advance to the web server 10 through the customer computer. 10) This is a list of information sent to the web browser of the customer's computer through the DB stored in the personal data DB (118) through

In addition, the general data list displayed on this web page is a general data base DB that is connected to the web server 10 as a file, text, image, voice, and video as a file, text, image, voice, and video that the web server 10 administrator may need. (119), which is a list of information sent to the web browser of the customer computer 30 via the web server 10 when the customer selects on the browser.

If the data is attached, preview the entire contents of the Internet card to be sent, and if there is a place to correct it (S19). At this time, the web page is configured as shown in FIG. 3H.

When the advertisement is to be sent, the advertisement selection button shown in FIG. 3I is clicked to select the type of advertisement to be sent through the specific kind screen of the advertisement shown in FIG. 3J (S20). When the selected advertisement is clicked on (S21), the actual content of the advertisement appears as shown in FIG. 3K.

It should be noted here that the advertisements displayed on the customer's computer allow various types of advertisements such as banner advertisements, animations, and voice advertisements to be viewed on the web page.

Various corporate and personal advertisement information shown in this web page is information sent by the web server 10 at the request of the customer computer, and these advertisements are pre-produced and stored in a DB computer server that professionally stores banner advertisement animation advertisements. At the request of the computer, the server computer retrieves information from the banner advertisement DB.

When you see the real thing of the advertisement and click the Internet card itself to send the Internet card (S200), the Internet card is sent to the corresponding mail address through the mail-only server.

At this time, the Internet card sender presses a button on a webpage advertisement with a mouse, and a predetermined amount of cyber money is automatically accumulated to the server of the customer information DB through the server (S201). Of course, it is assumed that you have already registered.

In addition, by clicking on the advertisement with the mouse, the Internet card sender moves to the web page advertiser homepage 20 through the link system.

By doing this, the customer who sent the Internet card automatically sees the advertisement, and the person who receives the advertisement through the card can maximize the effect of the advertisement by feeling a lot of attachment to the Internet card from a known person.

When the mail recipient clicks the acknowledgment next to the advertisement, he / she is connected to the webpage advertiser homepage 20 where the advertisement is located along with the URL embedded in the advertisement to view the advertisement of the advertiser.

At this time, the recipient does not earn cyber money, but in the case of a lottery card or a prize card, the recipient will win the amount and prize. However, the sender always accumulates cyber money.

Hereinafter, the flow of the advertisement technology using the Internet voice card among the Internet cards will be described.

First, the Internet voice card is the voice of the DB (11) of the web server (10) in the form of a file (MP3, WAVE, other sound files, etc.) in the form of a human voice on an electronic card on which an image is drawn on a web page. It refers to what is stored in the storage DB 114, in order to realize this, the customer must have a microphone 40, a sound card 33, and a voice compression program 34 installed.

As described above, a brief operation when a customer sends a voice card by e-mail while the basic condition is satisfied is as follows.

First, click to send the Internet voice card (S31), select the specific type of voice card (S32), enter the mail address and name of the recipient and sender (S33, S34), enter the subject of the letter (S35), personal correspondence Contents (S36), personal and general data attached (S37, S38), preview and correction (S39), voice letter recording (S40), advertising type selection (S41), the click of the advertisement (S42) step.

Since the operation in a similar manner to the Internet general card will be omitted.

The following operation describes the flow of advertisement technology using the Internet background music card of the Internet card.

First of all, the Internet background music card is written on the electronic card on which the image is drawn on the web page, and a personal file type is attached and other music files such as background music information (MP3, WAVE, and other sound files) are attached to the DB of the web server 10 ( 11) refers to the stored in the background music storage DB (117).

In the state configured as described above, a brief operation when the customer sends the background music card by mail is as follows.

First click on the Internet background music card to send (S91), select a specific type of card (S92), enter the mail address and name of the recipient and sender (S93, S94), fill in the subject of the letter (S95), personal correspondence Fill out the content (S96), attach personal and general data (S97, S98), preview and modify (S99), select the file to be sent as background music (S100), select the ad type (S101), click on the ad (S102) Is made of.

Since the following operation operates in a similar manner to the Internet general card and the Internet voice card, detailed description thereof will be omitted.

The following describes a method of advertising using an Internet card different from the above method.

First, the Internet lottery (including instant lottery) will be described, click to send an internet lottery card (S51), select a specific type of lottery card (S52), and enter the e-mail address and name of the recipient and the sender (S53, S54).

Fill in the title of the letter to be sent (S55), fill out the personal letter (S56), attach personal and general data (S57, S58), and preview and correct (S59).

When the mail is completed, the mail is sent by clicking the send button (S60), so the lottery is sent to the recipient through the mail dedicated server very simply.

Therefore, when the internet lottery card is sent (S200), the sender automatically transfers the cyber money to the sender database (S201), and moves to the advertiser website 20 through the link system embedded in the card (S202). (N1) Enter the lottery number and password (N2) to receive the lottery.

In the case of an instant lottery ticket, a confirmation of winning (N3) is made on the advertiser's website, and if the recipient is an internet lottery card (including an instant lottery ticket), the recipient clicks the confirmation of the lottery card (S203). The customer computer 30 automatically moves to a predetermined URL address on the card (S204) (N1) in the case of an instant lottery in the advertiser web server 20, the winning confirmation (N3) is replaced on the advertiser website 20 in its place. (S210).

In the case of announcing whether or not to win at a certain time, it is necessary to access the advertiser's website again and confirm the winning (N3).

And when winning the lottery, the advertiser enters personal information desired by the advertiser, such as a lottery number, an individual ID and a password, on the web page of the advertiser web server 20 (N3).

The information entered in the advertiser's web server 20 is sent to the first web server (our server) 10 (N4) to check the winning and identity through various DBs, and after confirmation of the final confirmation (N5), both the sender and the recipient. The lottery pays the corresponding amount to the account (S220) (N6).

In the following description of the Internet giveaways, the user clicks to send an internet giveaway card (S71), selects a specific type of giveaway cards (S72), and fills in the mail addresses and names of the recipients and the senders (S73 and S74).

Fill in the title of the letter to be sent (S75), fill out the personal letter (S76), attach personal and general data (S77, S78), and preview and correct (S79).

When the e-mail is completed, the e-mail is sent by clicking the send button (S80). The giveaway card is simply sent to the recipient through the e-mail-only server 14.

Therefore, when the Internet giveaway card is sent (S200), the sender automatically accumulates the cyber money in the sender's database (S201) as a cost of the sender, and goes to the website of the advertiser web server 20 through the link system embedded in the card. Move (M1), enter the prize number and password (M2) and receive the prize (S202).

In the case of an instant prize voucher is confirmed on the spot in the advertiser's website, if the winner is announced in a certain time to access the advertiser's website again and check whether or not the winning (S210) (M3).

In the case of the recipient, if the type of the Internet card is an Internet giveaway card (including an instant giveaway card), the recipient automatically moves to the URL address preset in the card through the customer computer 30 by clicking the receipt confirmation of the corresponding giveaway card (S204) ( M1) In the case of an instant giveaway in the advertiser web server 20, the winning confirmation (M3) may be performed on the advertiser website.

If the winner is announced in a certain time, the advertiser accesses the website again and checks whether or not the winning (S210) (M3).

The process from confirmation of payment to payment is the same as the above internet lottery, except that the payment is a prize.

Therefore, as described in the configuration and operation of the present invention according to each Internet card, simply create an Internet card, and at the same time a new method of advertising techniques that can satisfy both advertisers, senders and recipients is created.

In the above-described web page, an individual-to-person or person-to-company advertising method and apparatus using an internet card may be additionally modified in addition to the method of advertising or an apparatus and a person-to-company advertising using an internet card in a webpage according to the present invention. And, the structure of the advertising method and the device using the Internet card in the web page to be changed is included as part of the inter-person or enterprise advertising method and the device using the Internet card in the web page described above.

As described above, in the present invention, since the cyber money is paid to the sender when the Internet card is sent out, the present invention provides substantial financial help to the sender, and the advertiser also maximizes the advertisement effect, and provides the recipient with various forms of the Internet card. It is a very useful invention in the Internet advertising technique because it finds the meaning of the actual advertising with all three aspects considered.

Claims (5)

A step (S1) in which the customer connects to a web server for sending an internet card; Selecting a type of Internet card to be transmitted after performing member registration (S2) and performing a login verification operation (S4); If the type of card selected in S4 is a general Internet card (S11), a web page requested by the customer is displayed on the screen, and the customer views the received item and selects a card to be sent (S12); If the card is securely selected, enter the e-mail address and name of the recipient who received the Internet general card (S13), enter the e-mail address and name of the sender (S14), and fill in the subject and personal letter of the letter ( S15, S16); Attaching personal data and general data from the list of data displayed on the web page (S17, S18); If the data is attached, preview the entire contents of the Internet card to be sent and correct if there is a place to be modified (S19); Selecting advertisements to be sent and sending the selected advertisements (S20 and S21); If the Internet card is sent (S200) cyber money is accumulated in the sender's account and the sender moves to the advertiser website through the link system (S201); And The method of advertising between individuals or companies using an Internet card in a web page, characterized in that the step of moving to the advertiser website when the recipient clicks on the advertisement. The method of claim 1, wherein if the type of card selected in S4 is an Internet voice card (S31), the method further comprises the step of recording voices and letters (S40). How to advertise between companies. The method of claim 1, wherein if the type of card selected in S4 is an Internet background music card (S91), the method further comprises the step of selecting background music (S100). How to advertise between companies. The method according to claim 1, wherein the type of card selected in S4 is an internet lottery (including an instant lottery) or a prize card (including an instant lottery card) (S51, S71). S210) The lottery is paid when the winning, and when the prize is sent out (S220) further comprising the step of advertising between individuals or companies using the Internet card in a web page. An advertiser web server 20 for providing various advertisements; Manage the advertisement of the web page received from the advertiser web server 20 and the customer information 111, card image 112, voice advertising 113, voice storage 114, lottery image 115, sweepstakes image 116 ), Background music (117), personal data (118), a database dedicated server (11) that stores and uses a DB (119) for general data and a dedicated mail server (14) that can send and receive mails exclusively. A central computer 13 for managing web pages thereof; And The inter-person or inter-company advertising device using the Internet card in the web page, characterized in that consisting of a customer computer 30 to access the web page linked from the web page advertiser.