JPH0313588B2 - - Google Patents

Description

[Detailed Description of the Invention] (Industrial Application Field) The present invention relates to a method for displaying product customer demographics,
This is a method of displaying marks so that a person who arranges goods can easily do so.

(Prior Art) Conventionally, in order to display the customer demographic for an article such as a product, it has been necessary to attach a plurality of indications to the article. For example, size (S, M, L, etc.), children's size,
It was necessary to add information such as for adults, gender (female, male), or preference (casual, formal, etc.).

(Problem to be Solved by the Invention) For this reason, a person who arranges products and the like has to look at these multiple displays and judge the customer group for the products in order to assemble the product, which is very troublesome. Furthermore, a large space is required for displaying a large number of displays, which is inconvenient.

(Means for Solving the Problems) In order to solve the above problems, the present invention provides products with one unique mark that corresponds one-to-one to customer groups classified from multiple viewpoints such as age, gender, and orientation. This is a method of displaying the customer base of the product by attaching a mark, and the mark indicates the classification for each of the plurality of viewpoints, and the symbol (picture or color We have created a method for displaying product customer demographics, which is characterized by a combination of

(Function) According to the product customer group display method according to the present invention, one unique mark is attached to the product that corresponds one-to-one to the customer group classified from multiple viewpoints such as age, gender, or orientation. , a person who arranges goods can understand the customer group corresponding to the goods by looking at just one mark. Also, it does not require a large space for displaying the customer base. Since the mark is displayed by combining symbols that correspond one-to-one to the classification of each viewpoint, each of the few symbols corresponds to something. You can understand marks that represent a large number of customer groups simply by knowing the Classifications based on multiple viewpoints such as age, gender, or orientation are represented by symbols, making them easy to read.
Furthermore, it is easy to make statistics on the marks attached to sold items for each symbol, and it is also easy to assemble items.

(Example) Hereinafter, an embodiment of the method of the present invention will be explained with reference to the drawings, and in this example, socks will be explained as an exemplary product among various daily necessities.

First, we categorize customer preferences into the following lifestyles: family life, romantic life, progressive life, traditional life, prestige life, traditional life, country life, and sporty life. shall be.

Family life is a warm-colored, intimate, healthy, and family life centered around children.
Romantic life is a color that is dominated by a feminine sense of gentleness and delicacy, and represents a sweet, calm, and dreamy life. Representing a refreshing, aloof modernity that is sensitive to new topics and trends, Traditional Life is a living space where intellectual perfection based on rationality and logic is the main focus, with calming fresh colors, Prestige life represents an intellectual sensibility, Prestige life represents a living space where social honor, dignity, and authority are valued as the main values, and represents a calm and harmony, while Traditional life represents simplicity and robustness. Country life is a traditional living space that is based on conservatism and is heavy and dark, while country life is a living space that focuses on returning to nature and is centered on the grandeur of nature, with a soft and warm feel. Sporty Life is an active living space centered on active energy generated from a healthy body, and represents a cheerful life.

Note that the classification of these orientations is arbitrary, and can be freely changed with changes in the times and trends to create orientations that optimally correspond to customers at the time.

Next, to explain Figure 1, in the panel 2 at the top of this chart 1, the colors for classifying age and gender are, for example, red for younger children (indicated by the diagonal line downward to the left in the figure) and R for older children. Children are pink (indicated by the diagonal line downward to the right in the diagram) P, younger youth are yellow (indicated by the horizontal line in the diagram) Y, and older young people are yellow-green (indicated by the vertical line in the diagram) YG.

Middle-aged women are green (indicated by diagonal lines in the figure)G
PU for elderly women (indicated by dots in the figure) and light blue (indicated by wavy lines in the figure) for middle-aged adults. Old people are marked blue (indicated by a check in the figure) B.

Note that the correspondence between these customers and colors only needs to be one-to-one, and the colors may be replaced with other colors.

Further, in the left column 3 of FIG. 1, the following five categories out of the eight categories described above are illustrated, and explanations of the other categories are omitted.

The Family Life pattern F is a representation of a bow tie on the bear's face as shown in Figure 2, and the Romantic Life pattern L is a representation of a ribbon shape as shown in Figure 3. The traditional life pattern Pr is abstractly extracted from a mountain-shaped pattern as shown in Figure 4, and the traditional life pattern Ra is
As shown in FIG. 5, an R-shape is abstractly extracted within a square frame, and furthermore, the traditional life pattern T is a concrete depiction of a bouquet of flowers as shown in FIG.

Note that the correspondence between these customers and the patterns only needs to be one-to-one, and the patterns may be replaced with other patterns.

In addition, in the method of the present invention, the above-mentioned horizontal column 2 and vertical column 3 are
It is permissible to reduce and simplify each division, or conversely to expand and subdivide each division. In addition, classification methods that specifically subdivide age, etc. are also permissible.

Therefore, for example, if a pattern F of a bow tie on the head of a bear cub indicating family life and a mark M indicated in red R indicating a young child are attached to the sock packaging bag 4 shown in FIG. 7, the assortment of socks can be increased. By simply looking at this one mark M, a person who sells socks can very easily understand the customer group to which this sock corresponds from the pattern F and the red color R. In other words, there is no need to read multiple displays to determine the customer group that corresponds to the socks. Therefore, it is possible to easily provide a variety of socks for a desired customer group. Also, the marks attached to items are a combination of the above 8 types of colors and the above 5 types of patterns, so just by knowing what these 8 + 5 = 13 symbols represent, 8 x 5 = You can understand which customer group each of the 40 types of marks represents, and you can use different marks to represent the 40 types of customer groups.
There is no need to prepare 40 different marks. and,
For example, if a stockist wants to stock socks for all ages that correspond to Family Life, all the colored marks with a bow tie pattern F on the face of a bear cub representing Family Life are displayed. (In other words, the mark next to F in Figure 1)
All you need to do is get socks with a .

In addition, if a person who stocks socks wants to stock socks that correspond to all preferences for young children, all pattern marks with a red R indicating young children (i.e., R in Figure 1
All you need to do is get the socks with the mark) in the vertical column.

That is, by using the product customer group display method according to the present invention, it is possible to easily arrange products from one of a plurality of viewpoints (inclination, age, etc.) for classifying customers into customer groups.

Also, the results of socks sales can be easily statisticized using the displayed marks, and can be used as a reference for the next product lineup. For example, if socks with pattern F representing Family Life are selling well,
It can be determined that the orientation of customers around the store is family life. Then, in the next product assortment, it is sufficient to have socks with marks of all the colors in which pattern F is displayed (that is, the marks in the column next to F in FIG. 1). As described above, according to the product customer group display method according to the present invention, it becomes easy to statistically rationalize the product assortment.

Note that the above-mentioned mark M includes a means for attaching the mark printed on the label to the packaging bag.

The mark M mentioned above includes a means for attaching the mark printed on the label to the packaging bag.

(Effects of the Invention) According to the product customer group display method according to the present invention, a person who arranges products can understand the customer group corresponding to the product just by looking at a single mark that does not take up a large space for the description. be able to. Therefore,
A person who arranges goods can easily arrange goods for a desired customer group. In addition, the results of sales of goods can be easily statisticized from a plurality of points of view represented by symbols in the displayed mark, and the customer base can be understood from various angles. By using this knowledge as a reference for the next product assortment, it becomes easy to statistically rationalize the product assortment.

[Brief explanation of the drawing]

The drawings relate to an embodiment of the method of the invention,
Figure 1 is a front view of the chart, Figures 2 to 6 are front views showing detailed drawings or abstract paintings, and Figure 7 is a front view of the chart.
The figure is a front view of the packaging bag. 1...Chart, 2...Horizontal column, 3...Vertical column, 4
...Packaging bag.

Claims (1)

[Claims] 1. A method of displaying the customer group of an article by attaching one unique mark to the article that corresponds one-to-one to the customer group classified from multiple viewpoints such as age, gender, or orientation, which mark is a product customer group display characterized in that it displays classifications for each of the plurality of viewpoints, and is a combination of symbols (pictures, colors, etc.) that correspond one-to-one to the classifications for each viewpoint. Method.