JP7622013B2 - Advertising management support method and advertising management support device - Google Patents

Description

The present invention relates to an advertising management support method and an advertising management support device.

A huge amount of information of various types and qualities is available on the Internet. Useful information is difficult to find unless users proactively and appropriately search for it on search engines.
Of course, search history on search sites and SNS (Social Networking
There is a service that pushes information customized for each user based on the user's friendships and posted content on the Service.

As a conventional technology for push-type information delivery based on such user attributes, for example, a system that effectively delivers advertisements to devices inside a vehicle based on the driver's tendencies (see Patent Document 1) has been proposed.

This system relates to an advertisement distribution system including an acquisition unit configured to acquire history data representing the driving history of a vehicle by a driver, an estimation unit configured to analyze the history data acquired by the acquisition unit and estimate an execution period of a specific behavior by the driver, and a distribution unit configured to determine the timing of distribution of advertisements related to the specific behavior while the driver is driving the vehicle based on the execution period estimated by the estimation unit, and to distribute the advertisements to a device in the vehicle.

Also proposed is an architecture and technology that allows advertisers to obtain the right to display advertising content on mobile devices located within or near a particular geographic region (see Patent Document 2).

The technology relates to one or more computing devices having one or more processors and one or more computer-readable media storing computer-executable instructions that, when executed, cause the one or more processors to perform operations including: determining that a mobile device is within a geographic region; determining an entity associated with the determined geographic region; requesting bids from one or more advertisers providing bids based at least in part on the determined entities to provide an advertisement to the mobile device; selecting at least one bid provided by the one or more advertisers in response to the request for bids to provide an advertisement to the mobile device; and providing information to the mobile device for display of the advertisement associated with the selected at least one bid.

An electronic advertising system (see Patent Document 3) has also been proposed that uses behavioral targeting based on various information such as a user's behavioral history on a website and information about actual stores visited by the user.

This technology relates to an electronic advertising system using behavioral targeting, the electronic advertising system having a store visit information acquisition unit that acquires store visit information including at least user identification information and reading device identification information from a portable communication terminal or a reading device by bringing a portable communication terminal used by a user into contact with or into proximity with a reading device installed in a restaurant, a store visit information storage unit that stores the store visit information, a website action history information acquisition unit that acquires website action history information by the user from an information providing server that provides information about restaurants, a website action history information storage unit that stores the website action history information, a restaurant information storage unit that stores information about restaurants, an analysis unit that analyzes attributes of restaurants in which the user is interested based on the store visit information stored in the store visit information storage unit and the website action history information stored in the website action history information storage unit and extracts relevant restaurants from the restaurant information storage unit based on the analysis results, and a notification unit that notifies the user of information about the extracted restaurants.

JP 2021-51455 A Special table 2014-507729 publication JP 2012-252617 A

However, the user attributes that are the basis for the above-mentioned push-type information delivery tend to be related to what the user himself/herself inputs in a keyword search or the result of his/her conscious actions. If the target of the information delivery is a driver, it is difficult to collect information about the driver who is concentrating on driving operations while driving.
As a result, it is impossible to expect the system to recognize the needs and preferences of the driver while driving and provide useful information at the appropriate time. From the driver's perspective, it is precisely while driving that they want to obtain the information they need at that moment and take appropriate action, but these needs are not met.

The object of the present invention is to provide a technology that enables timely and appropriate push-type information delivery to drivers.

The advertising management support method of the present invention, which solves the above-mentioned problems, is characterized in that an information processing device executes the following processes: storing advertising voice data and store information in a storage device, acquiring current location information and life log of a driver who is the target of the advertising appeal in real time from a terminal carried by the driver, identifying the advertised store and the voice data based on the current location information, the life log, and the store information, notifying the terminal of an instruction to speak the voice data at a specified time or place, conversing with the driver as the terminal speaks the voice data, comparing the driver's current location information obtained from the terminal with the location of the advertised store at regular intervals, and, if it is found that the driver has visited the advertised store, charging a specified fee for the store based on the driver's visit to the store .
In addition, the advertising management support method of the present invention is characterized in that an information processing device stores advertising voice data and store information in a storage device, and acquires in real time from a terminal carried by the driver the current location information and life log of a driver who is the target of the advertising appeal, a process of identifying the store and the voice data that are the target of the advertising based on the current location information, the life log, and the store information, a process of notifying the terminal of an instruction to speak the voice data at a specified timing or place, a process of analyzing the driver's behavioral tendencies based on the driver's current location information and the life log, identifying an advertiser's store that matches the driver's interests as indicated by the results of the analysis, and selecting a route that includes the store on the route, and a process of instructing the terminal to speak a guidance error that deviates from the route while driving along the route, and guiding the driver to a road leading to the store .
In addition, the advertising management support method of the present invention is characterized in that an information processing device stores advertising voice data and store information in a storage device, and executes the following processes: a process of acquiring current location information and life log of a driver who is the target of advertising in real time from a terminal carried by the driver; a process of identifying the store and the voice data that is the target of advertising based on the current location information, the life log, and the store information ; a process of notifying the terminal of an instruction to have the voice data spoken at a specified time or place; a process of acquiring information on the destination and hometown or residence of each driver through conversation between the terminal carried by each driver and each driver; a process of executing communication between the terminal of a driver heading for a specified destination and the terminal of another driver who is the hometown or residence of the destination; a process of instructing the driver's terminal to speak a question regarding places or stores to visit at the destination, and a process of instructing the other driver's terminal to acquire voice responses to the questions from the other drivers .
In addition, the advertising management support device of the present invention is characterized by comprising a storage device for storing advertising voice data and store information, a process for acquiring current location information and life log of a driver who is the target of advertising in real time from a terminal carried by the driver, a process for identifying the advertised store and the voice data based on the current location information, the life log, and the store information , a process for notifying the terminal of an instruction to speak the voice data at a specified time or location, a process for conversing with the driver in association with the voice data being spoken by the terminal, a process for comparing the driver's current location information obtained from the terminal with the location of the advertised store at regular intervals, and a calculation device that, when it is determined that the driver has visited the advertised store, executes a process for charging a specified fee for the store based on the driver's visit to the store .
The advertising management support device of the present invention is characterized by comprising: a storage device for storing advertising voice data and store information; a process for acquiring current location information and a life log of a driver who is the target of the advertising appeal in real time from a terminal carried by the driver; a process for identifying the store and the voice data that are the target of the advertising based on the current location information, the life log, and the store information; a process for notifying the terminal of an instruction to speak the voice data at a specified timing or location; a process for analyzing the driver's behavioral tendencies based on the driver's current location information and the life log, identifying an advertiser's store that matches the driver's interests as indicated by the results of the analysis, and selecting a route that includes the store on the route; and a calculation device that executes a process for instructing the terminal to speak a guidance error that deviates from the route while driving along the route, and guiding the driver to a road leading to the store, if the advertiser's store is not located on the shortest or most general route from the current location of the terminal to the driver's desired destination during the route selection .
In addition, the advertising management support device of the present invention is characterized by comprising a storage device that stores advertising voice data and store information, a process for acquiring current location information and life log of a driver who is the target of advertising in real time from a terminal carried by the driver, a process for identifying the store and the voice data that are the target of advertising based on the current location information, the life log, and the store information, a process for notifying the terminal of an instruction to have the voice data spoken at a specified time or place , a process for acquiring information on the destination and hometown or residence of each driver through conversation between the terminal carried by each driver and each driver, a process for executing communication between the terminal of a driver heading for a specified destination and the terminal of another driver whose hometown or residence is the destination, and a calculation device that executes processes of instructing the driver's terminal to speak questions regarding places or stores to visit at the destination and instructing the other drivers' terminals to acquire voice responses to the questions from the other drivers .

The present invention makes it possible to deliver appropriate push-type information to drivers in a timely manner.

1 is a diagram illustrating a network configuration including an advertisement management support device according to an embodiment of the present invention. FIG. 2 is a diagram illustrating an example of a hardware configuration of the advertisement management support device according to the present embodiment. FIG. 2 is a diagram illustrating an example of a hardware configuration of a driver terminal according to the present embodiment. FIG. 2 is a diagram illustrating an example of the configuration of an advertisement DB in the present embodiment. FIG. 2 is a diagram illustrating an example of a configuration of a customer DB in the present embodiment. FIG. 2 is a diagram showing an example sequence of an advertisement management support method according to the present embodiment.

<Network Configuration>
An embodiment of the present invention will be described in detail below with reference to the drawings. FIG. 1 is a network configuration diagram including an advertisement management support device 100 according to this embodiment. The advertisement management support device 100 shown in FIG. 1 is a computer that can execute appropriate push-type information delivery to drivers in a timely manner. The information delivered here is advertisements for drivers or various information leading to advertisement targets.

As shown in FIG. 1, the advertising management support device 100 of this embodiment is communicatively connected to a driver terminal 200 and a store system 300 via an appropriate network 1 such as the Internet. Therefore, these may be collectively referred to as the advertising management support system 10.

Of these, the driver terminal 200 is a terminal carried by the driver, and its exterior is, for example, in the form of a stuffed toy. This stuffed toy-shaped driver terminal 200 outputs speech data as advertisements distributed from the advertising management support system 100, and lets the driver listen to the advertisement content in a natural manner.

However, this type of exterior is merely an example, and the exterior of a typical mobile terminal may be used as is. On the other hand, from the driver's perspective, it is easier to empathize in a more natural way with a device with an exterior that evokes some kind of living creature or character than with an inorganic terminal. These points affect whether or not the driver will find it easy to talk to the driver terminal 200 about his or her own consumption behavior, hobbies, preferences, etc., and therefore should be considered and adopted appropriately by the operator of the advertising management support device 100, etc.

In addition, the driver's terminal 200 uses a voice recognition function to recognize what the driver says in response to such conversations, and returns this to the advertising management support device 100. The driver's response here is stored and utilized in the customer DB 126 of the advertising management support device 100 as the driver's life log (e.g., consumption behavior at the store that is the target of the advertisement) or current location information.

On the other hand, the store system 300 is a management system for the store that is the target of the above-mentioned advertisement. The operator of this store system 300 is a business entity that concludes an advertising distribution contract with the operator of the advertising management support device 100 or an appropriate advertising agency and pays the advertising fee set out in the contract.

However, in this embodiment, payment of advertising fees, in other words collection of advertising fees, is triggered by the observation that the driver actually visits the advertised store or purchases the advertised product or service.

Therefore, the store system 300 will execute the advertising fee payment process to the advertising management support device 100 (or the advertising agency's system) in response to confirmation of an event, such as a driver visiting a target store.

The store system 300 may provide speech data, which is advertising content, to the advertising management support device 100. In this case, the advertising management support device 100 stores the speech data received from the store system 300 in the advertising DB 126.

On the other hand, the advertisement management support device 100 of the present embodiment distributes speech data as advertisements to the stuffed toy-shaped driver terminal 200 carried by each driver. At this time, the speech data is identified and read from among those stored in the advertisement DB 125, and is related to a store that matches the attributes, life log, etc. of the driver to whom the data is to be distributed.

For this reason, the advertising management support device 100 uses an AI engine to learn information about advertisements that have been distributed in the past (e.g., the store that is the target of the advertisement, the advertisement content, and its advertising effectiveness) and the relationship between the attributes and life logs of the drivers that are the target of the advertisement, and generates and operates a model in advance.

This model is a judgment model that, when inputting driver attributes and life log information, outputs target stores and advertising content that are likely to be effective when targeted at that driver.

In addition, speech data for advertising should not simply speak the name of a store or product, but should instead be a conversation with the driver guiding the driving route in the direction of the store (for example, "It's almost lunchtime, how about we go to a nice soba restaurant? There seems to be a good restaurant if you turn right at the upcoming intersection," or "If you turn left at the upcoming intersection, something good might happen").

In other words, without the driver even being aware of it, while driving to their destination, information that can introduce and guide them to stores and other places that match their previous behavior, hobbies, and preferences, in other words, advertising, is provided to them in a timely manner and in a push-type manner through natural conversation.
<Hardware Configuration>
The advertisement management support device 100 of this embodiment has a hardware configuration as shown in FIG.

That is, the advertising management support device 100 includes a storage device 101, a memory 103, a computing device 104, and a communication device 105.

Of these, the storage device 101 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive.

In addition, memory 103 is composed of a volatile memory element such as RAM.

The calculation device 104 is a CPU that executes the program 102 stored in the storage device 101 by reading it into the memory 103, etc., and performs overall control of the device itself as well as various judgments, calculations, and control processes.

The above-mentioned program 102 is equipped with an AI engine 1021 or can be called from outside, and the AI engine 1021 has a judgment model (already mentioned) that can identify suitable stores and advertisements (speech data) for advertising.

The communication device 105 is assumed to be a network interface card or the like that is connected to the network 1 and handles communication processing with the user terminal 200 and the store system 300.

In addition, the advertising management support device 100 may further include an input device that accepts key input or voice input, and an output device such as a display that displays processed data, so that the device can be operated by an operations manager.

In addition to the program 102 for implementing the functions required for the advertising management support device of this embodiment, at least an advertising DB 125 and a customer DB 126 are stored in the storage device 101. However, details of these databases will be described later.

Next, the hardware configuration of the driver terminal 200 of this embodiment will be described with reference to FIG. 3. As shown in FIG. 3, the driver terminal 200 includes a storage device 201, a memory 203, a computing device 204, an input device 205, an output device 206, a communication device 207, a GPS unit 208, and a camera unit 209.

Of these, the storage device 201 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive.

In addition, memory 203 is composed of a volatile memory element such as RAM.

The calculation device 204 is a CPU that executes the program 202 stored in the storage device 201 by reading it into the memory 203, etc., to perform overall control of the device itself, as well as various judgments, calculations, and control processes.

The above-mentioned program 202 includes a conversation engine 2021, an AI engine 2022, and a route search engine 2023, or can be called from outside.

Of these, the conversation engine 2021 is a bot with functions similar to those of a so-called voice bot, and has a voice recognition function that recognizes the contents of the driver's speech from the voice data (spoken by the driver) obtained by the input device 205, and a response function that extracts and combines appropriate response sentences according to the recognized contents from dictionary data stored in advance, generates them, and speaks them on the output device 206. The functions of the conversation engine 2021 itself may be appropriately adopted from existing products and services.

The AI engine 2022 is similar to that provided in the advertising management support device 100, and detailed description thereof will be omitted. The AI engine 2022 is necessary when the driver terminal 200 implements functions similar to those of the advertising management support device 100, and can be omitted otherwise.

The route search engine 2023 is an engine that provides car navigation functions, and has the function of identifying its own location by comparing the current location information obtained from the GPS unit 208 with its own electronic map data, and searching for the shortest route to a destination specified by the driver or the advertising management support device 100.

The input device 205 is assumed to include various input interfaces such as a touch panel or buttons that accept instructions from the driver, and a microphone that picks up spoken voice.

The output device 206 is assumed to be an output interface such as a display that displays a navigation screen and a speaker that outputs speech data distributed from the advertising management support device 100 as audio.

The communication device 207 is assumed to be a network interface card or the like that is connected to the network 1 and handles communication processing with the advertising management support device 100 and the store system 300.

The GPS unit 208 is a unit that acquires signals from GPS (Global Positioning System) satellites in the sky and calculates the position coordinates of the aircraft by performing specific calculations on the signals. The output value of the GPS unit 208 is provided to a route search engine 2023.

The camera unit 209 is a digital camera that captures people, scenery, objects, facilities, and the like around the driver terminal 200. The captured image data by the camera unit 209 is provided to the advertising management support device 100 as information on places and facilities visited by the driver, objects purchased, and the like.

In addition to the program 202 for implementing the functions required for the driver terminal 200 of this embodiment, at least customer information 225, which is information about the driver, and advertisement information 226 including speech data distributed from the advertisement management support device 100 to the driver are stored in the storage device 201. However, these data are one record in the customer DB 126 and the advertisement DB 125. Therefore, detailed explanation will be omitted.
<Data structure example>
Next, a description will be given of various types of information used by the advertisement management support device 100 of this embodiment.

In this embodiment, the advertising DB 125 is a database that stores speech data serving as advertisements for each store of the advertiser that is the target of the advertisement. Of course, advertisements are not limited to speech data alone, and visual data such as text, images, and icons displayed on the screen of the driver's terminal 200 that functions as a car navigation system can also be considered as advertisements.

This advertising DB125 is a collection of records that link data such as the advertiser of the advertisement, the target store, the (preferred or expected) speech time, speech content, and advertising fee, using, for example, an advertising ID that uniquely identifies the advertisement as a key.

Next, FIG. 5 shows an example of the customer DB 126 in this embodiment. The customer DB 126 in this embodiment is a database that stores information about each driver who carries the driver terminal 200 described above.

This customer DB 126 is a collection of records that link data such as the driver's attributes (e.g., age, sex, location, family structure, occupation, etc.), date and time showing a life log, location information, visited places, conversation partners, and conversation content, using a customer ID that uniquely identifies the driver as a key. A conversation partner is another driver who is familiar with the area of the visited place and who has spoken to and exchanged information with the driver through the driver terminal 200.
<Flow example>
The actual procedure of the advertisement management support method according to the present embodiment will be described below with reference to the drawings. The various operations corresponding to the advertisement management support method described below are realized by a program that the advertisement management support device 100 reads into a memory or the like and executes. This program is composed of codes for performing the various operations described below.

Figure 6 is a diagram showing an example sequence of the advertising management support method in this embodiment. In this case, assume that a driver gets into a car accompanied by a driver terminal 200 and starts driving toward a specified destination.

At this time, the driver terminal 200 obtains location information from the GPS unit 208 and notifies the advertisement management support device 100 of this (s1). This operation is continued at regular intervals, for example, until the driver issues a predetermined stop instruction to the driver terminal 200, or until the driver returns to his/her preregistered home. At this time, image data of surrounding buildings, signs, etc. photographed by the camera unit 209 may be included in the notification content as information supplementing the location information.

Meanwhile, the advertising management support device 100 monitors the transition of the above-mentioned location information for a certain period of time, and also acquires information on the destination set in the driver's terminal 200, and identifies the driver's driving route using the route search engine 2023, and identifies stores and speech data that are located on the driving route and are to be advertised, based on the location information of each store shown in the advertising DB 125 (s2).

The advertising management support device 100 notifies the driver terminal 200 of the location of the store identified in s2 and the speech data (s3).

The advertising management support device 100 may constantly acquire a life log (e.g., information on previously visited stores and purchased items) including the driver's location information from the driver's terminal 200, and perform statistical analysis or the like to analyze behavioral trends (e.g., tendency to visit a certain store during a certain season or time period).

In this case, the advertising management support device 100 identifies advertiser stores that match the driver's interests as indicated by the results of the analysis from the information indicated by each record in the advertising DB 125, notifies the driver terminal 200 to include the store on the route, and causes the driver terminal 200 to select a route for the advertisement.

When acquiring and utilizing such life logs, the advertising management support device 100 issues speech instructions to the driver terminal 200 to ask questions in a conversational format about the driver's consumption behavior at stores visited, and acquires the driver's answers to the questions as a life log.

Meanwhile, the driver terminal 200 stores the store and speech data (advertisement) notified by the advertising management support device 100 in memory 203, and detects the arrival of the speech timing based on the speech timing (speech time) information attached to the speech data (s4).

This speech timing is the time when the target advertisement is expected to be effective, and if the advertisement is aimed at a restaurant that serves lunch, the timing would be just before lunchtime (for example, 11:45).

When the driver terminal 200 detects the arrival of the timing to speak, it provides the speech data obtained by the notification from the advertising management support device 100 to the conversation engine 2021, causing the speech to be made by the output device 206 (s5). The contents of the speech can be anything from an introduction such as "I'm hungry. Do you want to go eat some soba noodles?" to something like "By the way, there seems to be a really popular soba restaurant just around the corner. Let's go and check it out now."

As a driver, when you start to feel hungry, you can get guidance information to restaurants that are suitable for lunch in a natural way through a conversation with a voice bot using the conversation engine 2021.

The driver terminal 200 acquires the driver's life log (hobbies, preferences, etc.) and location information from the GPS unit 208 through conversation with the driver via the voice bot, and feeds this back to the advertising management support device 100 (s6).

The advertising management support device 100 receives this life log data and stores it in the driver's record in the customer DB 126 (s7).

The driver described above is likely to move to the store through the conversation spoken by the driver terminal 200 that naturally leads to a store visit, and actually visit the store. If the driver actually visits the store, the driver terminal 200 can identify from information from the GPS unit 208 that its current location matches the location of the store.

Therefore, after outputting the speech data for the advertisement, i.e., after the conversation, the driver's terminal 200 notifies the advertising management support device 100 of the driver's location information and the time of observation at regular intervals (s8).

Meanwhile, the advertising management support device 100 receives notification of location information, etc. from the driver terminal 200 as in s8 and determines whether the driver actually visited the advertised store (s9). If this determination reveals that the driver visited the store, the advertising management support device 100 refers to the advertising fee information held by the advertising DB 125 for the advertisement of the store, and notifies the store system 300 of the store of the charge (s10).

The store system 300 receives the notification and obtains billing information that can confirm that the driver has indeed visited the store (s11), and executes the payment process accordingly (s12). One example of this payment process is a typical one in which a deposit is made to a payment transfer account, the information of which is stored in advance, via an internet banking system.

The advertising management support device 100 receives a notification of the execution of the payment process for the charge from the store system 300 or the financial institution system of the depositor (s13), and ends the series of processes.

If the advertiser's store is not located on the shortest or most common route from the current location of the driver's terminal 200 to the driver's desired destination, the advertising management support device 100 may instruct the driver's terminal 200 to utter a misguided guidance message that would lead the driver off the route while driving along that route.

In other words, although it may not be the shortest route, the system subtly guides the driver to a route that has stores that match the driver's preferences. In this case, the driver's terminal 200 may say, for example, "Turn right at the upcoming intersection," and after the driver actually turns right, the system may say, "Oh, I took a wrong turn. But if I go this way, it looks like there's a certain store."

It would also be ideal if, when a driver visits a certain location, other drivers could provide useful information about that location. In this case, useful information would be information about products, activities, stores, scenery, and other phenomena that match the driver's hobbies, preferences, and other behavioral tendencies (the analysis results described above).

In this case, the advertising management support device 100 acquires information on the destination and hometown or residence of each driver through conversation between the driver and a voicebot in the driver terminal 200 carried by each driver under management.

Therefore, the advertising management support device 100 distributes and outputs speech data corresponding to a conversation for eliciting information such as the destination and hometown to the driver's terminal 200. The contents of this conversation can be, for example, something like, "I'm really looking forward to where we're going today. By the way, where are you from, Mr. XX?"

After acquiring the information as described above, the advertising management support device 100 notifies each driver terminal 200 of the start of communication between the driver terminal 200 of the driver heading for a specified destination and the driver terminal 200 of another driver whose hometown or residence is the destination.

Then, the advertising management support device 100 executes a speech instruction to the driver's driver terminal 200 to ask a question about places or stores to visit at the destination (e.g., where are the famous stores in Odawara City that are a must-visit?). The content of this speech is output to the voice bot of the driver terminal 200 of the other driver described above.

The other driver hears this and responds with something like, "Oh, by the way, there's a long-established Japanese restaurant called XX." The driver terminal 200 of the other driver acquires voice data of the response from the other driver, converts the conversation into text using voice recognition, and notifies the advertising management support device 100 of this.

The advertising management support device 100 instructs the driver terminal 200 of the driver to speak the textualized conversation content. This allows a driver visiting a certain destination to anonymously obtain useful information from other drivers who are familiar with the area.

The above describes in detail the best mode for carrying out the present invention, but the present invention is not limited to this, and various modifications are possible without departing from the spirit of the present invention.

This embodiment makes it possible to deliver appropriate push-type information to drivers in a timely manner.

The description in this specification makes clear at least the following. That is, in the advertising management support device of this embodiment, the information processing device may execute a conversation with the driver in association with the utterance of the voice data by the terminal, compare the current location information of the driver obtained from the terminal with the location of the advertised store at regular intervals, and if it is determined that the driver has visited the advertised store, execute a predetermined billing process for the store based on the driver's visit to the store.

This makes it possible to confirm that the driver actually visited the advertiser's store through conversation and location information on the screen, and to confirm the effectiveness of the advertisement before collecting the advertising fee. From the advertiser's perspective, this will free them from the situation where they are charged for simply placing an advertisement without seeing any results.

In addition, in the advertising management support method of this embodiment, the information processing device may analyze the behavioral tendencies of the driver based on the current location information and the life log of the driver, identify stores of advertisers that match the interests of the driver as indicated by the results of the analysis, and select a route that includes the stores on the route.

This makes it possible for advertised stores to be presented in the form of route information that can be referenced while driving, without the driver having to give any special instructions or suggestions.

In addition, in the advertising management support method of this embodiment, when the information processing device selects the route, if the advertiser's store is not located on the shortest or most general route from the current location of the terminal to the driver's desired destination, the information processing device may instruct the terminal to utter a guidance error that would lead the driver off the route while driving along the route, and guide the driver to a road leading to the store.

With this system, the driver can naturally deviate from the route while sensing appropriate humor in the route guidance conversation spoken by the above-mentioned terminal, and can reach a store (advertised) that matches the driver's preferences without even realizing it.

In addition, in the advertising management support method of this embodiment, the information processing device may issue a speech instruction to the terminal to ask questions in a conversational format about the driver's purchasing behavior at stores visited, and obtain the driver's answers to the questions from the terminal as a life log.

This allows not only a history of store visits based on location information, but also direct confirmation of what products and services were purchased or used at the store, providing an accurate life log for determining behavioral trends.

In addition, in the advertising management support method of this embodiment, the information processing device may acquire information on the destination and hometown or residence of each driver through conversation between the driver and the terminal carried by each driver, execute communication between the terminal of a driver heading for a specific destination and the terminal of another driver whose hometown or residence is the destination, and execute a speech instruction to the driver's terminal to ask a question about places or stores to visit at the destination and an instruction to the other driver's terminal to acquire a voice response to the question from the other driver.

This allows drivers to exchange useful information with each other in the form of a pseudo-conversation between terminals.

In addition, in the advertising management support device of this embodiment, the computing device may execute a conversation with the driver in response to the utterance of the voice data by the terminal, compare the driver's current location information obtained from the terminal with the location of the advertised store at regular intervals, and if it is determined that the driver has visited the advertised store, execute a predetermined billing process for the store based on the driver's visit to the store.

In addition, in the advertising management support device of this embodiment, the calculation device may analyze the behavioral tendencies of the driver based on the current location information and the life log of the driver, identify stores of advertisers that match the interests of the driver as indicated by the results of the analysis, and select a route that includes the stores on the route.

In addition, in the advertising management support device of this embodiment, when the calculation device is selecting the route, if the advertiser's store is not located on the shortest or most general route from the current location of the terminal to the driver's desired destination, the calculation device may instruct the terminal to utter a guidance error that would lead the driver off the route while driving along the route, and guide the driver to a road leading to the store.

In addition, in the advertising management support device of this embodiment, the computing device may issue speech instructions to the terminal to ask questions in a conversational format about the driver's purchasing behavior at stores visited, and obtain the driver's answers to the questions from the terminal as a life log.

In addition, in the advertising management support device of this embodiment, the calculation device may acquire information on the destination and hometown or residence of each driver through conversation between the terminal carried by each driver and the driver, execute communication between the terminal of a driver heading for a specific destination and the terminal of another driver whose hometown or residence is the destination, and execute a spoken instruction to the driver's terminal to ask a question regarding places or stores to visit at the destination, and an instruction to the other driver's terminal to acquire an audio response from the other driver to the question.

1 Network 10 Advertising management support system 100 Advertising management support device 101 Storage device 102 Program 1021 AI engine 103 Memory 104 Computing device 105 Communication device 125 Advertising DB
126 Customer DB
200 Driver terminal 201 Storage device 202 Program 2021 Conversation engine 2022 AI engine 2023 Route search engine 203 Memory 204 Calculation device 205 Input device 206 Output device 207 Communication device 208 GPS unit 209 Camera unit 300 Store system

Claims (8)

An information processing device,
A storage device stores voice data for advertising and store information;
A process of acquiring current location information and a life log of a driver who is a target of an advertisement in real time from a terminal carried by the driver;
A process of identifying an advertised store and the voice data based on the current location information, the life log, and the store information;
A process of notifying the terminal of an instruction to speak the voice data at a predetermined timing or place;
A process of having a conversation with the driver in response to the utterance of the voice data by the terminal;
A process of comparing the driver's current location information obtained from the terminal with the location of the store that is the target of advertising at regular intervals;
When it is found that the driver has visited the advertised store, a process of making a predetermined charge for the store based on the driver's visit to the store;
An advertising management support method comprising: An information processing device,
A storage device stores voice data for advertising and store information;
A process of acquiring current location information and a life log of a driver who is a target of an advertisement in real time from a terminal carried by the driver;
A process of identifying an advertised store and the voice data based on the current location information, the life log, and the store information;
A process of notifying the terminal of an instruction to speak the voice data at a predetermined timing or place;
Based on the current location information and the life log of the driver, the behavioral tendency of the driver is analyzed, and a store of an advertiser that matches the interests of the driver as indicated by the result of the analysis is identified, and a process of selecting a route that includes the store on the route;
When the route is selected, if the advertiser's store is not located on the shortest or most general route from the current location of the terminal to the driver's desired destination, a process of instructing the terminal to utter a guidance error that deviates from the route while driving along the route, and guiding the driver to a road leading to the store;
An advertising management support method comprising: An information processing device,
A storage device stores voice data for advertising and store information;
A process of acquiring current location information and a life log of a driver who is a target of an advertisement in real time from a terminal carried by the driver;
A process of identifying an advertised store and the voice data based on the current location information, the life log, and the store information;
A process of notifying the terminal of an instruction to speak the voice data at a predetermined timing or place;
A process of acquiring information on the destination and hometown or residence of each of the drivers through conversation between the driver and the terminal carried by each of the drivers;
A process for executing communication between a terminal of a driver heading for a specific destination and a terminal of another driver who is a native or resident of the destination;
A process of instructing the driver's terminal to ask a question about places or stores to be visited at the destination and instructing the other driver's terminal to acquire a voice response to the question from the other driver;
An advertising management support method comprising: The information processing device,
A speech instruction is given to the terminal to ask questions in a conversational format about the consumption behavior of the driver at the stores visited by the driver, and answers to the questions by the driver are obtained from the terminal as a life log.
The method for supporting advertisement management according to any one of claims 1 to 3 . a storage device for storing advertising voice data and store information;
a computing device which executes a process of acquiring current location information and a life log of a driver who is the target of an advertisement in real time from a terminal carried by the driver, a process of identifying the advertised store and the voice data based on the current location information, the life log, and the store information, a process of instructing the terminal to speak the voice data at a specified timing or place, a process of having a conversation with the driver in association with the voice data being spoken by the terminal, a process of comparing the current location information of the driver obtained from the terminal with the location of the advertised store at regular intervals, and a process of charging a specified fee for the store when it is determined that the driver has visited the advertised store .
An advertisement management support device comprising: a storage device for storing advertising voice data and store information;
a computing device that executes a process of acquiring current location information and a life log of a driver who is the target of an advertisement in real time from a terminal carried by the driver, a process of identifying a store and the voice data that are the target of the advertisement based on the current location information, the life log, and the store information, a process of notifying the terminal of an instruction to speak the voice data at a predetermined timing or place, a process of analyzing the driver's behavioral tendency based on the current location information and the life log of the driver, identifying a store of an advertiser that matches the interests of the driver shown by the results of the analysis, and selecting a route that includes the store on the route, and a process of instructing the terminal to speak a wrong guidance that deviates from the route while driving along the route, when the advertiser's store is not located on the shortest or most general route from the current location of the terminal to the driver's desired destination, and guiding the driver to a road toward the store ;
An advertisement management support device comprising: a storage device for storing advertising voice data and store information;
a computing device that executes a process of acquiring current location information and life log of a driver who is the target of advertising in real time from a device carried by the driver, a process of identifying a store that is the target of advertising and the voice data based on the current location information, the life log, and the store information, a process of notifying the device of an instruction to speak the voice data at a specified timing or place, a process of acquiring information on the destination and hometown or residence of each driver through conversation between the device carried by each driver and each driver, a process of executing communication between the terminal of a driver heading for a specified destination and the terminal of another driver who is the hometown or residence of the destination, a process of instructing the driver's terminal to speak a question regarding places or stores to visit at the destination, and instructing the other driver's terminal to acquire a voice response to the question from the other driver ;
An advertisement management support device comprising: The computing device,
A speech instruction is given to the terminal to ask questions in a conversational format about the consumption behavior of the driver at the stores visited by the driver, and the answers to the questions by the driver are obtained from the terminal as a life log.
8. The advertisement management support device according to claim 5, wherein the advertisement management support device is a device for supporting advertisements.

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