KR20150092819A - Method, system and computer-readable recording medium for providing advertisement by sample marketing - Google Patents

Abstract

The present invention relates to a method, system and computer-readable recording medium for providing advertisements by sample marketing.
According to one aspect of the present invention there is provided a method for providing advertisements by sample marketing, the method comprising: collecting user information from a user terminal device, the user information including at least a portion of a user's address, gender, age, occupation, - determining a user as a target user to provide a sample based on the collected user information, transmitting a message to the user terminal device to inquire whether the sample is received, And allowing the user to deliver the sample to the user when the user inputs an acceptance intention in response to the message.

Description

[0001] METHOD, SYSTEM AND COMPUTER READABLE RECORDING MEDIUM FOR PROVIDING ADVERTISEMENT BY SAMPLE MARKETING [0002]

The present invention relates to a method, system and computer-readable recording medium for providing advertisements by sample marketing.

The online advertising market has grown year by year, and the size of the online advertising market has recently surpassed the size of the ad market. These online ads are either banner ads where users are paid for advertisements every time a user clicks on an ad exposed on a web page, or instead of exposing the ad to the search results when the user enters a keyword for the search engine To search ads that receive advertiser fees from advertisers.

On the other hand, as smartphones have become popular all over the world, the environment of online advertising market is changing drastically. Since a smartphone is frequently used by a user almost every time it is used, it can be said that the smartphone is optimal as a device to be provided with an advertisement. Thus, various attempts have been made to use a smartphone as an ad serving device.

Among technologies of the prior art, Korean Patent Registration No. 10-0983545 (entitled: System and Method for Providing Mobile Push Service) is a technique for making a smart phone an advertisement target device. However, even in the case of this technique, it is difficult for a user to make a proper decision on an advertisement product because he must judge an advertisement product based on the advertisement contents provided by the advertiser.

SUMMARY OF THE INVENTION The present invention has been made to solve all the problems of the prior art described above.

Another object of the present invention is to improve the efficiency of advertisement by providing advertisements according to sample marketing techniques.

Another object of the present invention is to maximize the advertising effect by using a review entered by a user who has used the sample as a secondary advertisement.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to one aspect of the present invention, there is provided a method for providing advertisements by sample marketing, comprising collecting user information from a user terminal device, the user information including at least a portion of a user's address, sex, age, occupation, - determining a user as a target user to provide a sample based on the collected user information, transmitting a message to the user terminal device to inquire whether the sample is received, And allowing the user to deliver the sample to the user when the user inputs an acceptance intention in response to the message.

In addition to this, another method for implementing the present invention, another system, and a computer-readable recording medium for recording a computer program for executing the method are further provided.

According to the present invention, it is possible to increase the efficiency of advertisement provision by providing advertisement according to the sample marketing technique.

According to the present invention, it is possible to maximize the advertising effect by using a review entered by the user who has used the sample as a secondary advertisement.

1 is a diagram showing a schematic configuration of an overall system for providing advertisements by sample marketing according to an embodiment of the present invention.
2 is a detailed diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, the specific shapes, structures, and characteristics described herein may be implemented by changing from one embodiment to another without departing from the spirit and scope of the invention. It should also be understood that the location or arrangement of individual components within each embodiment may be varied without departing from the spirit and scope of the present invention. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be construed as encompassing the scope of the appended claims and all equivalents thereof. In the drawings, like reference numbers designate the same or similar components throughout the several views.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

[Preferred Embodiment of the Present Invention]

As used herein, a sample is a product that has characteristics similar to those of the product (mainly a small amount (e.g., a small amount) of the product, provided by an advertiser for a variety of products such as cosmetics, perfumes, cleaning products, health foods, ) Is a collective term that can be provided for advertising purposes.

Configuration of the entire system

1 is a diagram showing a schematic configuration of an overall system for providing advertisements by sample marketing according to an embodiment of the present invention.

1, an overall system according to an embodiment of the present invention includes a communication network 100, an advertisement providing system 200, a user terminal 300, and a delivery server (not shown) .

First, the communication network 100 according to an embodiment of the present invention may be configured without regard to communication modes such as wired communication and wireless communication, and may be a LAN (Local Area Network), a Metropolitan Area Network ), A wide area network (WAN), and the like. Preferably, the communication network 100 referred to herein may be the well-known Internet or World Wide Web (WWW). However, the communication network 100 may be implemented using any known wired or wireless data communication network (which may include a communication network for very short range communication such as an RF communication network or a Bluetooth communication network), a public telephone network, or a known wired / wireless television communication network May be included in at least a part thereof.

Next, an advertisement providing system 200 according to an embodiment of the present invention collects information about a user from a user terminal device 300, which will be described later, and sends a message asking whether the advertiser's sample of the product is received To the user terminal 300, manages the sample to be delivered to the user, and further, allows the user to input a review about the sample as an advertisement of a certain type to the other user.

The configuration and function of the advertisement providing system 200 according to the present invention will be described in more detail below.

Next, a user terminal 300 according to an embodiment of the present invention is a digital device including a function of accessing an advertisement providing system 200 or a delivery server and communicating with the user terminal 300, ), Memory devices such as a web pad (especially a smart pad), a tablet computer, a notebook computer, a PDA, a wearable device (in particular, smart watch, smart glass, etc.) Any digital device can be employed as the user terminal device 300 according to the present invention.

In particular, the user terminal device 300 may be provided with a dedicated application (not shown) or web (not shown) that allows the user to enter information about himself / herself so that such information can be collected by the ad serving system 200 A browser (not shown) may be included. Here, the user information may include information such as a user's address (which can be used to allow the user to be delivered to the user), gender, age, occupation, area of interest, and the like.

Lastly, the delivery server according to an embodiment of the present invention may be an information management server that receives information on the type of sample to be delivered to the user from the advertisement providing system 200, the address of the user, and the like, and manages the delivery. Any digital device equipped with a memory means and equipped with a microprocessor and capable of computing can be adopted as a delivery server.

Configuration of the advertisement providing system

Hereinafter, the internal configuration of the advertisement providing system 200 and the functions of the respective components will be described.

2 is a detailed diagram illustrating an internal configuration of an advertisement providing system 200 according to an embodiment of the present invention.

The advertisement providing system 200 according to an exemplary embodiment of the present invention may be a digital device having memory means and equipped with a microprocessor to have computing capability. The advertisement providing system 200 may be a server system. 2, the advertisement providing system 200 includes a user information managing unit 210, a sample providing target determining unit 215, a message transmitting unit 220, a sample delivery instructing unit 225, a review information managing unit 227 , A database 230, a communication unit 240, and a control unit 250. According to an embodiment of the present invention, the user information managing unit 210, the sample providing target determining unit 215, the message transmitting unit 220, the sample delivery instructing unit 225, the review information managing unit 227, The communication unit 240 and the control unit 250 may be program modules in which at least a part of them communicate with the user terminal device 300 or the delivery server. Such a program module may be included in the advertisement providing system 200 in the form of an operating system, an application program module or other program module, and may be physically stored in various known memory devices. Such a program module may also be stored in a remote storage device capable of communicating with the advertisement providing system 200. [ Such program modules, on the other hand, encompass but are not limited to routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types as described below in accordance with the present invention.

First, the user information management unit 210 according to an embodiment of the present invention can collect information about the user from the user terminal 300 and manage the collected information. In detail, when a user inputs user information using a dedicated application or a web browser in his / her terminal device 300, the user information management unit 210 can collect the information through the user terminal device 300 have.

On the other hand, the user information collected by the user information management unit 210 may include the address, sex, age, occupation, interest, etc. of the user as described above. In addition, The advertiser may also collect more information needed to determine the target of the sample offer.

In addition, the user information management unit 210 not only acquires user information newly collected through the user terminal device 300, but also types of samples previously received by the user or review information previously input by the user regarding the above- More information can be collected and managed. The user information collected by the user information management unit 210 may be stored in a database 230 described later.

Next, the sample providing target deciding unit 215 according to an embodiment of the present invention analyzes the collected user information and can perform a function of allowing the advertiser to determine a user who desires to provide a sample as a target.

More specifically, the sample-providing target deciding unit 215 decides whether or not a predetermined condition (for example, the sex, age, occupation, interest, etc., The user who satisfies the above conditions can be determined as the target user. In this case, the sample providing target determining unit 215 may refer to the database 230 for user information.

Alternatively, the sample providing target deciding unit 215 may provide the advertiser with information about a plurality of users while protecting the personal information of each user (for example, while hiding the name, terminal device ID, address, etc.) Determining and providing a sample provision for at least some of the plurality of users, thereby determining the at least some users as a target user.

The sample providing target determining unit 215 can communicate with the advertiser for the above process. In many cases, such communication may be performed between the sample-providing target determination unit 215 and the advertiser's digital device (not shown) (e.g., an advertiser's server or terminal device). The attributes of the advertiser device may be similar to that of a server or terminal device as described above.

Next, the message transmission unit 220 according to an embodiment of the present invention transmits a message (in many cases, a message including information about a sample to the target user's terminal device 300 and information about whether or not the user desires to receive the sample) And may be in the form of a push message). In response to the message transmission by the message transmission unit 220, the terminal device 300 of the target user receives information on the type of the sample, usage, efficacy, etc. after receiving the message and inquires of the user whether to receive the sample Can be displayed. In this case, the message may include as much information as possible about the sample as much as possible, but may at least include only information about the sample, depending on the advertiser's desire to provide the sample (e.g., If you want to test for blinds).

Next, a sample delivery instruction unit 225 according to an embodiment of the present invention receives data related thereto from the user terminal device 300 when the target user inputs the sample reception intention by the terminal device 300 of the target user And to instruct the delivery server to deliver the sample to the user's address. These instructions may include information about the type and quantity of the sample and the address of the user. Obviously, the delivery server can perform information management for delivering the actual sample stored in the warehouse of the operating company to the user in advance according to an instruction from the sample delivery instructing unit 225. [

Next, the review information management unit 227 according to the embodiment of the present invention can collect and manage the information when the user who has received the sample and inputs a review of the used sample. The review referred to herein may be any of the evaluation content of all known types, such as mentions, comments, posts, percentiles, stars, and the like.

First, the review information management unit 227 can deliver a message to the user through a dedicated application of the user terminal device 300 or a web browser to prompt the user to input a review after the use of the sample. When the user inputs such a review, the review information management section 227 can collect the information. The review information may be transmitted to the advertiser device by the review information management unit 227. [

On the other hand, the review information management unit 227 may perform a function of assisting the review information of some users to be disclosed to other users. The review information management unit 227 can allow one user's review information to be disclosed through a dedicated application or a web browser included in another user's terminal device and can be used for other users' social network services (SNS) such as Facebook, Twitter, ) Account. That is, according to the present embodiment, not only a user who has been provided with the sample but also other users who have viewed the sample-related review input by the user can have a sample-based advertising effect. It can give a greater sense of trust than various review marketing.

On the other hand, the review information management unit 227 manages management for providing a predetermined compensation (for example, a coupon, a reserve, etc.) to the user who has entered the review in order to encourage the user who has used the sample to input the above- .

Next, in the database 230 according to an embodiment of the present invention, at least some of the various information mentioned above may be stored. Although the database 230 is shown in FIG. 2 as comprised and configured in the ad serving system 200, the database 230 may be provided separately from the ad serving system 200, according to the needs of those skilled in the art implementing the present invention. . Meanwhile, the database 230 in the present invention is a concept including a computer-readable recording medium, and may be a broad database including not only a consultation database but also a data record based on a file system, Even if a set can retrieve it and extract data, it can be a database 230 in the present invention.

The communication unit 240 includes a user information managing unit 210, a sample providing target determining unit 215, a message transmitting unit 220, a sample delivery instructing unit 225, a review information managing unit 227 and the data base 230 to / from the data base 230.

Finally, the control unit 250 according to an embodiment of the present invention includes a user information management unit 210, a sample providing target determination unit 215, a message transmission unit 220, a sample delivery instruction unit 225, a review information management unit 227, the database 230, and the communication unit 240. [0033] FIG. That is, the control unit 250 according to the present invention controls the data flow from / to the outside of the advertisement providing system 200 or the data flow between the respective components of the advertisement providing system 200 so that the user information managing unit 210, The sample providing target determining unit 215, the message transmitting unit 220, the sample delivery instructing unit 225, the review information managing unit 227, the database 230, and the communication unit 240, .

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications and changes may be made thereto without departing from the scope of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

210: User information management unit
215: a sample providing target determination unit
220:
225: Sample Delivery Indicator
227: review information management section

Claims (7)

As a method for providing advertisements by sample marketing,
Collecting user information from a user terminal device, the user information including information about at least a portion of a user's address, gender, age, occupation, and area of interest;
Determining the user as a target user to provide a sample based on the collected user information,
Sending a message to the user terminal device inquiring whether to receive the sample; and
Allowing the user to deliver the sample to the user when the user inputs an intention to receive the message in response to the message
≪ / RTI > The method according to claim 1,
Wherein the determining is performed based further on condition information of the advertiser providing the sample. The method according to claim 1,
Wherein the message comprises information about at least one of a type, usage and efficacy of the sample. The method according to claim 1,
And collecting review information on usage of the sample from the user terminal device. 5. The method of claim 4,
Wherein the review information is supported to be disclosed through a predetermined social network service. A system for providing advertisements by sample marketing,
A user information management unit for collecting user information from a user terminal device, the user information including information on at least a part of a user's address, sex, age, occupation, and area of interest;
A sample providing target determining unit that determines, based on the collected user information, the user as a target user to provide a sample,
A message transmitting unit for transmitting a message inquiring whether the sample is received to the user terminal,
When the user inputs an intention to receive the message in response to the message,
/ RTI > A computer-readable recording medium recording a computer program for executing the method according to any one of claims 1 to 5.

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