JP7068125B2 - Label set - Google Patents

Description

The present invention relates to a label set.

Conventionally, information about a product is printed on the surface of a label to be attached to a product such as a bottle. As such a label, a composite label in which two or more labels are laminated is known (for example, Patent Document 1).

Japanese Unexamined Patent Publication No. 2004-354812

Conventionally, the label attached to the attached object, which is a product, is used exclusively for the purpose of displaying information on the attached object, and is basically disposable. However, in recent years, labels are required not only for the purpose of displaying information but also for the added value that contributes to the sales promotion of products to which the label is affixed.

Therefore, it is an object of the present invention to provide a label that makes it possible for consumers to motivate consumers to purchase an attached material.

One embodiment of the present invention is a label set composed of a plurality of composite labels, each of the plurality of composite labels including a first label and a second label releasably laminated from the back surface side. An adhesive layer is formed on the back surface of the first label, and the second label has a notch portion that is cut so as to surround a part thereof, and the notch portion on the surface of the second label. Objects are printed in the portion surrounded by, and the objects printed on each of the plurality of composite labels are related to each other. The composite label has a polygonal shape, and at the first vertex which is one of the vertices of the composite label, the second label has a notch so that the surface of the first label is exposed, and the first one. The distance from one vertex to the notch is shorter than the distance from any vertex other than the first vertex of the composite label to the notch.

According to an aspect of the present invention, it is possible to provide a label that makes it possible for consumers to motivate consumers to purchase an attached material.

FIG. 3 is a plan view of a plurality of composite labels constituting the label set of the embodiment. It is a perspective view of the attached object to which the composite label of an embodiment was attached. It is sectional drawing of the composite label of embodiment. It is a figure explaining the use method of the composite label of an embodiment.

In the present invention, the "object" is, for example, an illustration such as a picture or an image (hereinafter, abbreviated as "illustration"), a pattern, a photograph, a character, a symbol, a mark, or the like, and can be visually recognized. Including the display target.
In the present invention, "objects are related to each other" is limited to the fact that the display forms of the objects are similar or related to each other, and that the display forms are the same but different colors or patterns are attached. It also means that the objects are ideologically related, such as reminiscent of a common matter or a common subject.

Hereinafter, an embodiment of the label set of the present invention will be described with reference to the drawings.

Hereinafter, the label set 1 of the present embodiment will be described with reference to FIGS. 1 to 3.
The label set 1 of the present embodiment includes a plurality of composite labels.
FIG. 1 is a plan view of a plurality of composite labels constituting the label set of the present embodiment. FIG. 2 is a perspective view of the attached object 2 to which the composite label included in the label set of the present embodiment is attached. FIG. 3 is a cross-sectional view of the composite label of the embodiment.

As shown in FIG. 1, the label set 1 of the present embodiment includes a plurality of composite labels 10A to 10D. In the example of this embodiment, the composite labels 10A to 10D each have a rectangular shape. In the example shown in FIG. 1, the label set 1 is composed of four composite labels, but this is not the case. The number of composite labels included in the label set 1 may be any number of 2 or more.
FIG. 2 shows a state in which the composite label 10A of the label set 1 is attached to the surface 2S of the attachment 2. In the example of this embodiment, the attachment 2 is a beverage bottle (a bottle for peach juice).

As illustrated in FIG. 2, the composite labels 10A to 10D constituting the label set 1 are attached to the attached object 2 and traded. That is, as the attachment 2, four types of composite labels 10A to 10D to which any composite label is attached are sold on the market.
In the following description, when common matters are referred to for the composite labels 10A to 10D, they are collectively referred to as "composite label 10".

As shown in FIG. 1, on the surface (front surface) of the composite labels 10A to 10D, text information 101 indicating the contents of the attachment 2 (text information such as "peach juice" in the example of FIG. 1). ), And illustrations 102a to 102d (an example of an object) are printed respectively.
Since all the composite labels 10A to 10D are attached to the same attachment 2, the text information 101 indicating the contents of the attachment 2 is the same for all the composite labels. On the other hand, the illustrations 102a to 102d are all different but related to each other. That is, in the example of the present embodiment, the attachment 2 is a bottle for peach juice, and illustrations 102a to 102d appear in "Momotaro", respectively, after "Momotaro" which is one of the Japanese fairy tales. They are related to each other in that they are illustrations of Momotaro, dogs, monkeys, and pheasants.
In the following description, when common matters are referred to with respect to the illustrations 102a to 102d, they are collectively referred to as "illustration 102".

The composite label 10 has a structure in which two labels are laminated. That is, as shown in FIG. 3, the composite label 10 has a structure in which the first label 11 and the second label 12 are laminated from the back surface side. The first label 11 and the second label 12 are peelably adhered to each other.
The back surface 11R of the first label 11 is a surface to be attached to the front surface 2S of the object to be attached 2b. The front surface (front surface) 11F of the first label 11 is adhered to the back surface 12R of the second label 12. The surface (front surface) 11F of the second label 12 is the surface on which the text information 101 and the illustration 102 are printed. As will be described later, information is also printed on the surface 11F of the first label 11.

As shown in FIG. 3, the first label 11 includes a base sheet 111, a strong pressure-sensitive adhesive layer 112 formed on the back surface of the base sheet 111 and attached to the attachment 2, and the base sheet 111. A printing layer 113 and a release agent layer 114, which are sequentially formed on the surface, are provided.
The second label 12 includes a base sheet 121, a weak adhesive layer 122 formed on the back surface of the base sheet 121 and capable of being peeled off and reattached, and a printing layer 123 formed on the surface of the base sheet 121. , Equipped with.

The types and materials of the base sheets 111 and 121 are not particularly limited, but for example, paper base materials such as high-quality paper, coated paper, and art paper, PET (polyethylene terephthalate), PE (polyethylene), and PP ( It is a synthetic resin film made of polypropylene) and PS (polyethylene). In addition, a sheet in which a plurality of types of the synthetic resin films are combined, a composite sheet in which a synthetic resin film and paper are combined, or a thermal paper (thermal paper) may be used.
The thickness of the base sheets 111 and 121 is not particularly limited, but is, for example, 10 to 200 μm.

The pressure-sensitive adhesive contained in the strong pressure-sensitive adhesive layer 112 and the weak pressure-sensitive adhesive layer 122 is, for example, an emulsion type (the pressure-sensitive adhesive is dispersed in water), a solvent type (the pressure-sensitive adhesive is dissolved in a solvent), and a hot-melt type (the adhesive is dissolved in a solvent). Those using thermoplasticity) etc. Examples of the material include adhesives such as synthetic rubber, natural rubber, acrylic resin, polyvinyl ether resin, urethane resin, and silicone resin.
The thickness of the pressure-sensitive adhesive layer is not particularly limited, but is, for example, 10 to 25 μm.
The strong pressure-sensitive adhesive layer 112 preferably has a 180 ° peeling adhesive strength of 5880 mN / 25 mm width or more with respect to the stainless steel test plate defined by JIS Z1538 and Z0237.

The print layers 113 and 123 are formed by printing information on the base sheets 111 and 121, respectively. The information printed on the print layer 123 is the text information 101 and the illustration 102, as shown in FIG.
The information printed on the print layer 113 is text information, an illustration, a design, or the like related to the illustration 102. The information printed on the print layer 113 may be the same or different on the composite labels 10A to 10D. When the information printed on the print layer 113 is different in the composite labels 10A to 10D, it is preferable that the respective information is related, and in the example of the present embodiment, the information is related to "Momotaro", respectively. .. The information printed on the print layer 113 of the composite labels 10A to 10D may be information related to the illustrations 102a to 102d, respectively.

As the release agent contained in the release agent layer 114, for example, a silicone-based release agent can be mentioned. In addition, olefin polymers or copolymer resins such as PE, PP and polybutylene, PS, polyvinyl butyral, polyvinyl acetate, ethylene-vinyl acetate copolymers, acrylic resins, thermoplastic resins such as cellol resins, and It can be appropriately selected and used from the group consisting of these mixtures and thermosetting resins such as polyurethane. The thickness of the release agent is not particularly limited, but is, for example, 0.1 to 5 μmm.
The first label 11 and the second label 12 are adhered to each other by "temporarily adhering" the release agent layer 114 of the first label 11 and the weak adhesive layer 122 of the second label 12 with a weak adhesive force.

As shown in FIG. 3, the second label 12 has a notch CL that is cut so as to surround a part thereof. Illustration 102 is printed on the print layer 123 on the surface 12F side of the second label 12 in a portion surrounded by the cut portion CL.
The cut portion CL is formed only on the second label 12 by pressing a cutter matching the shape of the cut portion CL from the surface 12F side of the second label 12 of the composite label 10 with a predetermined pressing force.

Referring to FIG. 1 again, a notch 105 is formed in the second label 12 at any corner (an example of the first vertex) of the four corners (four vertices) of the rectangular composite label 10. That is, in the notch 105, the second label 12 is cut, and the first label 11 below the second label 12 is exposed. The consumer can easily remove the second label 12 from the first label 11 by hooking the second label 12 with a nail in the notch 105.

The notch is such that the distance from the corner where the notch 105 is formed to the notch CL is shorter than the distance from any corner other than the corner where the notch 105 is formed to the notch CL. It is preferable that the corner where the portion CL is formed is selected from the four corners. When the notch CL is separated from the notch 105, the peeled second label 12 may be damaged while the consumer is peeling the second label 12 from the notch 105. On the other hand, when the cut portion CL is close to the cut portion 105, the second label 12 is less likely to be damaged while the consumer is peeling the second label 12 from the cut portion 105.

The position of the cut portion CL is preferably separated from the peripheral edge of the composite label 10 as much as possible. If the cut portion CL is too close to the peripheral edge of the composite label 10, the thin portion near the peripheral edge of the second label 12 is likely to be damaged when the second label 12 is peeled off.

Next, a method of using the composite label 10 of the present embodiment will be described with reference to FIG.
FIG. 4 is a diagram illustrating a method of using the composite label 10 of the present embodiment, and shows a state in which the second label 12 is partially peeled off.
In FIG. 4, an exemplary composite label 10A is shown in planar form for illustration purposes, but the first label 11 of the composite label 10A is affixed to the curved surface 2S of the adherend 2 by the strong adhesive layer 112. attached. Therefore, the second label 12 can be peeled off as shown in FIG. 4 by pulling the second label 12 toward the notch 105 with a finger.
At this time, the portion surrounded by the cut portion CL of the second label 12 (the portion where the illustration 102 is displayed; hereinafter referred to as the “illustration portion”) remains on the surface 11F of the first label 11.

Information related to the illustration 102 (information 103a in the case of the composite label 10A exemplified in FIG. 4) is displayed on the surface 11F of the first label exposed by peeling off the second label 12. Information 103a is information related to "Momotaro" in the example of this embodiment. Therefore, in combination with the illustration 102a remaining on the surface 11F of the first label 11, the consumer of the attachment 2 is given a visual effect related to "Momotaro", which is different from the surface 12F of the second label 12. Can be given.

The consumer can remove the illustration portion from the first label 11 and collect it as a collection. Different illustrations are displayed on the composite labels 10A to 10D included in the label set 1 of the present embodiment. Therefore, the consumer has a desire to collect all the different illustration parts of the composite labels 10A to 10D, and is motivated to purchase the attachment 2 to which the different composite labels are attached. As a result, according to the label set 1 of the present embodiment, it is possible to increase the consumer's willingness to purchase the attached material 2.

The weak adhesive layer 122 of the second label 12 is configured such that the adhesive strength of the illustrated portion surrounded by the cut portion CL is smaller than the adhesive strength of the portion not surrounded by the cut portion CL. Is preferable. By reducing the adhesive strength of the illustration part, it is possible to increase the number of times that the illustration part can be peeled off and reattached.

Hereinafter, a modified example of the label set 1 of the present embodiment will be described.
In the first modification, the weak adhesive layer 122 of the second label 12 has the adhesive strength of a part of the peripheral edge of the second label 12 (referred to as “the first part”) as the other part of the second label 12. It may be formed so as to be larger than the adhesive strength of. For example, when the end portion corresponding to any of the four sides of the second label 12 is set as the first portion, the adhesive strength of the first portion is made larger than the adhesive strength of the other portion. In that case, it is preferable that integrated information is printed on the front surface 11F of the first label 11 and the back surface 12R of the second label 12. That is, in a state where the second label 12 is peeled off to the end portion (first portion) having a large adhesive force in the second label 12, the first label 11 and the second label are integrated with the first label 11 and the second label centering on the end portion. Information is expressed. As a result, more cohesive information can be made visible to consumers.

In the second modification, another label may be interposed between the first label 11 and the second label 12 of the composite label 10. In that case, the third label interposed between the first label 11 and the second label 12 is a base sheet, a release agent layer formed on the surface of the base sheet, and a weak adhesive formed on the back surface of the base sheet. It can be a structure including an agent layer. The weak adhesive layer of the third label temporarily adheres to the release agent layer 114 of the first label, and the release agent layer of the third label temporarily adheres to the weak adhesive layer 122 of the second label, whereby the first label, The third label and the second label are laminated in this order.
In this modification, by peeling the third label from the first label 11 and the second label 12, the consumer can attach a plurality of illustration portions to the surface of the third label. That is, the third label functions as a collection sheet for the illustration portion.

In the third modification, a two-dimensional code including information related to the corresponding illustration 102 may be printed on the surface 12F of the second label 12 of each composite label. For example, by reading the two-dimensional code with a smartphone having a two-dimensional code reading function, the smartphone may analyze the two-dimensional code and display information related to the illustration 102 on the display unit. Thereby, the consumer can obtain additional information related to the illustration 102.
When the smartphone reads the two-dimensional code, it may be configured to guide the consumer to a login web page and display the illustration 102 collected by the consumer on the web page.

Although the embodiment of the label set of the present invention has been described in detail above, the scope of the present invention is not limited to the above embodiment. Further, the above-described embodiment can be variously improved or modified without departing from the gist of the present invention.
For example, in the above-described embodiment, the form of the composite label is a rectangular shape, but the present invention is not limited to this. As the shape of the composite label, any shape such as a polygonal shape, a circular shape, and an elliptical shape can be adopted.
In the embodiment described above, each label included in the composite label is not limited to the case where the pressure-sensitive adhesive layer and / or the release agent layer is formed on the entire surface thereof. The pressure-sensitive adhesive layer and / or the release agent layer may be formed on a part of the front surface or the back surface of each label.
In the above-described embodiment, the case where the information is printed on the surface 11F of the first label 11 has been described, but the present invention is not limited to this. It is not necessary to print the information on the surface 11F of the first label 11, and even in that case, the consumer sentiment to collect the illustration portion works, and the consumer's willingness to purchase the attached object 2 can be enhanced.

1 ... Label set 2 ... Attached object 2S ... Front surface 10 (10A to 10D) ... Composite label 101 ... Text information 102a, 102b, 102c, 102d ... Illustration 105 ... Notch 11 ... First label 11F ... Front surface 11R ... Back surface 111 ... Base sheet 112 ... Strong adhesive layer 113 ... Printing layer 114 ... Release agent layer 12 ... Second label 12F ... Front surface 12R ... Back surface 121 ... Base sheet 122 ... Weak adhesive layer 123 ... Printing layer CL ... Notch

Claims (6)

A label set consisting of multiple composite labels
Each of the plurality of composite labels includes a first label and a second label that are peelably laminated from the back surface side.
An adhesive layer is formed on the back surface of the first label, and an adhesive layer is formed.
The second label has a notch portion that is cut so as to surround a part thereof, and an object is printed on the portion of the surface of the second label surrounded by the notch portion.
The objects printed on each of the plurality of composite labels are related to each other and
The composite label has a polygonal shape and is
At the first vertex, which is one of the vertices of the composite label, the second label has a notch so that the surface of the first label is exposed.
The distance from the first vertex to the notch is shorter than the distance from any vertex other than the first vertex of the composite label to the notch.
Label set. A label set consisting of multiple composite labels
Each of the plurality of composite labels includes a first label and a second label that are peelably laminated from the back surface side.
An adhesive layer is formed on the back surface of the first label, and an adhesive layer is formed.
The second label has a notch portion that is cut so as to surround a part thereof, and an object is printed on the portion of the surface of the second label surrounded by the notch portion.
The objects printed on each of the plurality of composite labels are related to each other and
An adhesive layer is formed on the back surface of the second label so that the adhesive force of the portion surrounded by the cut portion is smaller than the adhesive force of the portion not surrounded by the cut portion. ,
Label set. A label set consisting of multiple composite labels
Each of the plurality of composite labels includes a first label and a second label that are peelably laminated from the back surface side.
An adhesive layer is formed on the back surface of the first label, and an adhesive layer is formed.
The second label has a notch portion that is cut so as to surround a part thereof, and an object is printed on the portion of the surface of the second label surrounded by the notch portion.
The objects printed on each of the plurality of composite labels are related to each other and
On the back surface of the second label, an adhesive layer is provided so that the adhesive strength of the first portion, which is a part of the peripheral edge of the second label, is larger than the adhesive strength of the other portion of the second label. Formed,
Integrated information is printed on the front surface of the first label and the back surface of the second label.
Label set. A label set consisting of multiple composite labels
Each of the plurality of composite labels includes a first label and a second label that are peelably laminated from the back surface side.
An adhesive layer is formed on the back surface of the first label, and an adhesive layer is formed.
The second label has a notch portion that is cut so as to surround a part thereof, and an object is printed on the portion of the surface of the second label surrounded by the notch portion.
The objects printed on each of the plurality of composite labels are related to each other and
Each of the plurality of composite labels further includes a third label that is interposed between the first label and the second label and is detachably adhered to the first label and the second label. ,
A release agent layer is formed on either the front surface or the back surface of the third label.
Label set. An image associated with the object is printed on the surface of the first label.
The label set according to any one of claims 1 to 4. A two-dimensional code is printed on the surface of the second label.
The two-dimensional code contains information related to the object.
The label set according to any one of claims 1 to 4 .

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