JP6987723B2 - Information display program, information display device, information display method and distribution device - Google Patents

Description

The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

Conventionally, there is known a technique for displaying a plurality of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet type PC (Personal Computer) or a desktop type PC. As an example of such a technology, a technology is known in which content related to an advertisement is displayed on a screen and the display mode of the advertisement content is changed according to an operation from a user to generate interest in the advertisement content. There is.

Japanese Patent No. 6104437

However, with the conventional technology, there is room for further improvement in enhancing the appealing effect of the information contained in the advertising content.

The present application has been made in view of the above, and an object of the present application is to provide an information display program, an information display device, an information display method, and a distribution device capable of improving the appealing effect of information contained in the content. ..

The information display program according to the present application tilts the second content three-dimensionally according to the display procedure of arranging and displaying the second content in a predetermined display area of the first content on the computer and the operation of the user. To execute the display control procedure to be displayed.

According to one aspect of the embodiment, there is an effect that the appealing effect of the information contained in the content can be enhanced.

FIG. 1 is a diagram showing an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a diagram showing a configuration example of a distribution system according to an embodiment. FIG. 3 is a diagram showing a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram showing an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 7 is a flowchart showing an example of the flow of display processing executed by the terminal device according to the embodiment. FIG. 8 is a diagram showing an example of a hardware configuration.

Hereinafter, embodiments for implementing the information display program, information display device, information display method, and distribution device according to the present application (hereinafter, referred to as “embodiments”) will be described in detail with reference to the drawings. Note that this embodiment does not limit the information display program, information display device, information display method, and distribution device according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate explanations are omitted.

First, an example of display processing executed by the terminal device 100, which is an example of the information display device, will be described with reference to FIG. In the following description, when the distribution of the web content C10 which is the first content and the content C20 which is the second content is accepted as the display process executed by the terminal device 100, each content C20 is displayed together with the web content C10. An example of the processing to be performed will be described.

FIG. 1 is a first diagram showing an example of display processing executed by the terminal device according to the embodiment. In the example shown in FIG. 1, the process of displaying the web content C10 and each content C20 in the display process by the terminal device 100 is described separately for the first state to the third state.

In the following description, it is a reference position when displaying the web content C10 or the content C20 on the screen, and is arranged at the uppermost end on the screen when the web content C10 or the content C20 is displayed. The edge of the screen) is described as the upper end of the web content C10 or the content C20. Further, among the edges generated when the web content C10 or the content C20 is displayed on the screen, the edge arranged at the lowermost side on the screen (the edge of the screen) is described as the lower end of the web content C10 or the content C20.

Further, in the following description, the direction in which the upper end of the web content C10 or the content C20 is displayed on the screen of the terminal device 100 is described as the screen upward direction, and the lower end of the web content C10 or the content C20 is displayed on the screen. The direction to be used is described as the lower direction of the screen. Further, the direction in which the left end (edge of the screen) of the web content C10 or the content C20 is displayed on the screen of the terminal device 100 is described as the screen left direction, and the web content C10 or the content C20 is described as the left direction of the screen. The direction in which the right edge (edge of the screen) is displayed is described as the screen right direction.

First, the first display process will be described with reference to FIG. The terminal device 100 is a smart device such as a smartphone or tablet, and is a mobile terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). .. Further, the terminal device 100 is a screen such as a liquid crystal display and has a screen having a touch panel function, and the user can tap, slide, scroll, etc. with a finger, a stylus, or the like, and the web content C10 or the content C20. Accepts various operations for. In the following description, the operation performed on the area where the web content C10 is displayed on the screen may be described as the operation for the web content C10.

Here, it is assumed that the screen of the terminal device 100 has a rectangular screen. More specifically, it is assumed that the screen of the terminal device 100 has a vertically long screen whose length in the vertical direction is longer than the length in the horizontal direction. Further, in the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long is described, but the embodiment is not limited to this, and is used in a state where the screen is horizontally long. You may.

Web content C10 is, for example, a web page in which news, weather forecast, index and content of received mail, photo viewer, and various other contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). It is a so-called portal site web page described in.

For example, the web content C10 is content in which news, weather forecasts, indexes and contents of received mail, photo viewers, and various other contents are arranged in independent tiles, and operations can be performed for each of the tiled contents. It is content that can be updated. In addition, tiles in which content related to advertisements are arranged are inserted into the web content C10 at any time. The size, placement position, and number of tiles to be arranged in each tile arranged in the web content C10 may be automatically changed for each tile, or may be changed according to the operation of the user. Further, the web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

Further, it is assumed that the web content C10 is a web page optimized for a smart device, and the display size in the horizontal direction is the same as the display size in the horizontal direction of the screen of the terminal device 100. Further, the web content C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 (see, for example, FIG. 6) of the terminal device 100 (hereinafter referred to as “vertical”). It is assumed that the content and order of the content arranged on the tile are changed depending on the attributes of the user of the terminal device 100, the content of the content arranged on the tile selected by the user, the input search keyword, and the like.

Further, the web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

The content C20 is content different from the web content C10, and is, for example, an image including a photograph or text indicating a predetermined store or transaction target. The content C20 may be a moving image in any format such as a GIF (Graphics Interchange Format) moving image or an MPEG (Moving Picture Experts Group). Further, any content can be applied to the content C20. For example, the content C20 is content related to an advertisement (hereinafter, referred to as advertisement content). More specifically, the content C20 is content related to an advertisement for conveying information about a predetermined product, service, brand, company, other content, or the like to a user.

Here, the advertising content is not limited to commercial or non-profit advertising, but also volunteer recruitment, public service announcements, public service announcements, part of information related to web content C10, and other arbitrary content. That is, the advertising content is not only the content including so-called advertisement-related information, but also the information contained in the advertisement content or the content related to the advertisement content (for example, landing page) that interests the user. Images, moving images, characters, figures, symbols, hyperlinks, and any other content can be applied as long as they widely inform the information. That is, any content can be applied as advertising content as long as the content is more interesting to the user than the web content C10.

Here, in the example shown in FIG. 1, the content C20 has a display size in the horizontal direction equal to the size in the horizontal direction of the screen of the terminal device 100, and the display size in the vertical direction is the size in the vertical direction of the screen of the terminal device 100. The image is smaller than the size. The display size of the content C20 is not limited to this, and an image of any size can be adopted.

Further, content different from the web content C10 and the content C20 may be displayed on the terminal device 100. For example, there is a text data content having a content related to the content C20.

Here, any content can be applied as the content related to the content C20. For example, the content related to the content C20 is advertising content. More specifically, the content related to the content C20 is the content for transmitting the information about the same advertising target as the advertising target indicated by the content C20 to the user. It should be noted that the advertising target indicated by the content C20 and the content related to the content C20 does not have to be exactly the same. For example, the content C20 may be an image including a logo or the like of a certain company, and the content related to the content C20 may be a text such as a product name sold by the company. Further, the content C20 may be an image showing a logo of a certain company, and the content related to the content C20 may be an image of a product sold by the company or the like.

That is, the content C20 and the content related to the content C20 do not have to be the content indicating exactly the same advertising target as long as the information to be advertised is related. Further, the content C20 and the content related to the content C20 may be different types of content from each other. For example, one of the content C20 and the content related to the content C20 may be a moving image and the other may be an image. That is, the content C20 and the content related to the content C20 are arbitrary as long as the display size of the content related to the content C20 is at least smaller than the display size of the content C20 (for example, the area when the content is displayed is narrow). Content can be adopted.

For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the content C20, and distributes an acquisition command for operating the terminal device 100 to display the content C20 together with the web content C10 (step S1). It should be noted that such an acquisition command is realized by, for example, Javascript (registered trademark) or CSS (Cascading Style Sheets) included in the web content C10.

In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the content C 20 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the content C20, which is a moving image, to the terminal device 100 (step S3). Then, the terminal device 100 displays the content C20 on the screen together with the web content C10.

Here, the terminal device 100 executes the following display processing in order to improve the appeal effect of the information possessed by the content C20. First, the terminal device 100 arranges and displays the content C20 in the predetermined display area W of the web content C10. Then, the terminal device 100 displays the content C20 at a three-dimensional tilt according to the operation of the user.

Hereinafter, an example of the display process executed by the terminal device 100 will be described with reference to FIG. For example, when the terminal device 100 receives the distribution of the web content C10 and the content C20, the terminal device 100 arranges and displays the content C20 in the predetermined display area W of the web content C10 as shown in the first state. For example, the terminal device 100 arranges the content C20 in front of the web content C10. Further, the terminal device 100 displays the content C20 as a pseudo three-dimensional object. Specifically, as shown in FIG. 1, the terminal device 100 displays a shadow generated when the content C20 is three-dimensionally tilted on the back surface of the content C20. For example, the terminal device 100 displays the content C20 and the shadow in front of the web content C10.

Alternatively, when displaying as a pseudo three-dimensional object, the terminal device 100 may display an object in which the content C20 is arranged on the surface of the object showing the three-dimensional shape. For example, the terminal device 100 displays an object in which the content C20 is arranged on the main surface of the plate-shaped object. Alternatively, in the case of the face image content C20 as shown in FIG. 1, the object of the human head shown in the three-dimensional shape may be displayed. That is, any shape can be adopted as the shape of the object having a three-dimensional shape.

Further, the terminal device 100 displays the content C20 in a three-dimensionally tiltable manner as shown in the first state. Specifically, the terminal device 100 rotatably displays the content C20 by the three axes ax1 to ax3.

Then, when the terminal device 100 receives the touch operation of touching the predetermined position P (hereinafter referred to as the touch position P) of the content C20 with the user's finger F10, the touch position P is as shown in the second state. The position of the content C20 corresponding to is tilted in the depth direction. In the example shown in FIG. 1, the upper right side of the content C20 is set as the touch position P, and the upper right side of the content C20 is tilted in the depth direction for display. The terminal device 100 can tilt the content C20 at the knob position toward the front, for example, when the user accepts a knob operation (for example, a pinch operation).

Then, when the content C20 is three-dimensionally tilted, the terminal device 100 displays the content C20 in a state of being outside the display area W. This is because if the planar shape of the content C20 is deformed due to the upper right side of the content C20 being tilted in the depth direction, a part of the content C20 will not fit in the display area W. In this way, by displaying the content C20 that does not fit in the display area W in a state of being outside the display area W, the content C20 can be made to appear to be tilted in a state of floating in front of the web content C10. .. That is, the reality of the three-dimensional inclination can be improved. When the content C20 goes out of the display area W and overlaps with the web content C10, the terminal device 100 may make the range of the content C20 overlapping with the web content C10 semi-transparent. This makes it possible to prevent the web content C10 from becoming invisible due to the content C20 coming out of the display area W.

Further, when the terminal device 100 accepts the slide operation of the user's finger F10 in the downward direction of the screen in the second state, the content C20 is rotated about the axis ax3 as shown in the third state. By tilting and rotating the content C20 by the three axes ax1 to ax3 in this way, the user can move the content C20 at will.

The terminal device 100 only scrolls the web content C10 when, for example, the user performs a scroll operation on the web content C10. That is, when the user scrolls the web content C10, the display process of tilting the content C20 three-dimensionally is prohibited.

Further, the user's operation that triggers the three-dimensional tilting display process is not limited to the touch operation on the content C20, and may be, for example, the operation of physically tilting the terminal device 100. Specifically, when the user tilts the terminal device 100, the terminal device 100 tilts the content C20 three-dimensionally according to the tilting operation. More specifically, when the tilting operation is performed, the terminal device 100 tilts the content C20 so that the line-of-sight direction of the user with respect to the terminal device 100 becomes a normal line. That is, the terminal device 100 tilts the content C20 so as to always face the front of the user regardless of the angle at which the user tilts the terminal device 100. Thereby, for example, in the content C20 such as a face image, it is possible to make the illusion that the face image is always staring at the user.

In this way, the terminal device 100 can give the user the illusion that the content C20 exists as an entity by tilting the content C20 three-dimensionally according to the operation of the user. Therefore, the effect of appealing the information possessed by the content C20 can be improved.

The various display modes described above can be realized by any mode. For example, the terminal device 100 may realize the above-mentioned display processing by using Javascript (registered trademark), CSS (Cascading Style Sheets), etc., which are distributed together with the web content C10 and the content C20.

Here, the terminal device 100 may execute the above-mentioned display process according to any operation as long as it is an operation performed by the user. For example, the terminal device 100 executes display processing according to various actions performed by the user on the terminal device 100, such as when the user issues a predetermined keyword or shakes the terminal device. You may.

For example, the terminal device 100 identifies the state of the terminal device 100 and the state around the terminal device 100 by using a microphone and various sensors, and when the specified state satisfies a predetermined condition, the user uses the terminal device. It is estimated that the predetermined action was performed for 100. Then, when it is estimated that the user has performed a predetermined action on the terminal device 100, the terminal device 100 may start the display process.

For example, the terminal device 100 superimposes and displays a character string indicating a predetermined condition on the web content C10 and the content C20, and when the state of the terminal device 100 and the state around the terminal device 100 satisfy the predetermined condition, the above description is performed. The display process may be started. That is, if it can be estimated from the content of the operation that the user is interested in the web content C10, the terminal device 100 may start the change process according to an arbitrary operation.

Although the description is omitted above, the terminal device 100 can realize the above-mentioned display processing by an arbitrary method. For example, the terminal device 100 may realize the above-mentioned display process by downloading an application for causing the terminal device 100 to execute the above-mentioned display process in advance and starting the application at an arbitrary timing.

Further, the terminal device 100 receives the distribution of the control information that causes a general-purpose program such as a web browser to execute the above-mentioned display process at the same time as the distribution of the web content C10 and the content C20. Then, the terminal device 100 may perform the above-mentioned display process according to the control information.

Further, the terminal device 100 may acquire the application that realizes the above-mentioned display processing or the application itself that realizes the above-mentioned display processing as control information according to the above-mentioned control information. For example, the terminal device 100 downloads an application that realizes the above-mentioned display process according to the operation of the user, and installs the application in its own device. When such an application is started, it acquires the web contents C10 and the contents C20 in response to an operation from the user, and controls the terminal device 100 so as to realize the above-mentioned display process. Here, in order to realize the above-mentioned display processing, the application may accept the distribution of the control information, or may include it in the application program in advance.

Hereinafter, the terminal device 100 and the like that realize the above-mentioned display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of a distribution system according to an embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to each other via a network N so as to be communicable by wire or wirelessly. Even if the distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. good.

The terminal device 100 acquires the web content C10 from the content distribution server 30 according to the operation by the user, and when the web content C10 includes an acquisition command requesting the acquisition of the content C20, the content C20 is used as the advertisement distribution server. Get from 20. Further, when the terminal device 100 receives the distribution of the control information that realizes the above-mentioned display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement to the advertisement distribution server 20 as advertisement content such as the content C20 according to the operation by the advertiser. For example, the advertiser terminal 10 uploads the content C20 to the advertisement distribution server 20 as the advertisement content.

Further, in the advertiser terminal 10, as the content C20, an image to be advertised, a 3D model of a plurality of components constituting the advertisement target, a character string displayed when any of the 3D models is displayed, and all of them. The character string displayed when the 3D model is displayed, the URL (Uniform Resource Locator) for acquiring the landing page, and the like are submitted to the advertisement distribution server 20. For example, the advertiser registers the content C20 via the advertiser terminal 10.

In addition, the advertiser may request an agency to upload the advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation "advertiser" is a concept that includes not only the advertiser but also the agency, and the notation "advertiser terminal" refers to the agency device used not only by the advertiser terminal 10 but also by the agency. It shall be a concept that includes.

The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives a distribution request for advertisement content from the terminal device 100, the advertisement distribution server 20 matches the user and the advertisement content from the location of the terminal device 100, the attributes of the user, and the like, and the matching result distribution target. The advertisement content is delivered to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the above-mentioned display process to the terminal device 100 together with the content C20 which is the advertisement content. This control information is described by, for example, a script language such as Javascript (registered trademark) or CSS.

The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 may be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, or the like. The web content C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes a web page such as a portal site on which various information is arranged.

Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command instructing the advertisement content to be acquired from the advertisement distribution server 20. For example, in the HTML file or the like forming the web content C10, the URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, arranging it in the display area, and displaying it are described as acquisition commands. In this case, the terminal device 100 acquires the content C20 as the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

The various data distributed from the content distribution server 30 to the terminal device 100 are HTML files and images that actually form a web page, moving images displayed together with the web content C10, and the like. Further, the display area may be described as a predetermined display area in an HTML file or the like forming the web content C10, and may be distributed as one of tiles, for example. In this way, when the display area is delivered as one of the tiles, the acquisition command for acquiring the advertisement content to be displayed in the display area is delivered to the terminal device 100 together with the delivery of the display area portion. ..

Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the advertisement distribution server according to the embodiment. As shown in FIG. 3, the advertisement distribution server 20 has a communication unit 21, a storage unit 22, and a control unit 23.

The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores the advertisement database 24, which is a database in which various information related to the advertisement contents submitted from the advertiser terminal 10 is stored.

Here, FIG. 4 is a diagram showing an example of information stored in the advertisement database according to the embodiment. In the example shown in FIG. 4, the advertisement database 24 has items such as an advertiser ID, advertisement contents, number of impressions, number of guaranteed impressions, and consideration. The advertisement database 24 may further store information for matching the content with the user and information such as CTR (Click Through Rate).

The "advertiser ID" indicates identification information for identifying the advertiser or the advertiser terminal 10. The "advertisement content" indicates the content submitted from the advertiser terminal 10, that is, the content related to the advertisement such as the content C20. Although FIG. 4 shows an example in which conceptual information such as "C20" is stored in "advertising content", in reality, the URL where individual objects that try to convey common information to users are located is located. , Or the file path name indicating the storage location of these is stored.

In addition to the content C20, a display instruction for instructing the execution of the above-mentioned display process is registered in the advertisement database 24 as the advertisement content. In such a display instruction, for example, on the initial screen, the position where the content C20 is arranged and displayed, what kind of operation is used as a trigger for display processing, and in what mode the display mode of the content C20 is changed. Information indicating the mode of display processing such as whether to display is included for each advertising target composed of objects. In addition, it is assumed that the above-mentioned display instruction is arbitrarily set by the advertiser, for example, when the advertiser registers the advertisement content.

"Impression number" indicates the number of times the advertising content is displayed. More specifically, the "number of impressions" indicates the number of times the content C20 is displayed and the like. In addition, the “guaranteed impression number” indicates the number of impressions of the advertising content guaranteed for the consideration. In addition, the "compensation" indicates the reward paid by the advertiser when the advertising content is displayed by the "guaranteed number of impressions". That is, the advertisement distribution server 20 is a server that distributes content related to advertisements in an impression-guaranteed type.

That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” has submitted the content C20 as the advertisement content. Further, in FIG. 4, the number of impressions of the content C20 is "10000", the number of guaranteed impressions is "20,000", and the billing amount when the content C20 is displayed by the number of guaranteed impressions is "aaa". Shows.

In addition, when the content related to the advertisement is delivered in the click charge format in which the charge is made each time the advertisement content is selected, the number of times the content is selected and the charge amount when the content is selected are stored in the advertisement database 24. Etc. are registered. Further, when the advertisement content is selected in the bid format and the selected advertisement content is distributed when the distribution request is received, the advertisement fee set by the advertiser as a reward per impression in the advertisement database 24. The bid price, CTR, etc. are registered.

Returning to FIG. 3, the explanation will be continued. The control unit 23 is realized by, for example, using a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like to execute various programs stored in the storage device inside the advertisement distribution server 20 using the RAM as a work area. Will be done. Further, the control unit 23 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 23 has a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and has functions and operations of information processing described below. Realize or execute. The internal configuration of the control unit 23 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit of the control unit 23 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

The submission reception unit 25 receives the submission and display instruction of the content C20, which is the advertisement content, from the advertiser terminal 10 together with the designation of the consideration. In such a case, the submission receiving unit 25 registers the content C20, the display instruction, the advertiser ID, and the received consideration value in the advertisement database 24 in association with each other.

The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 accepts an HTTP request as a request for acquiring advertising content.

The advertisement selection unit 27 selects the advertisement content of the distribution candidate from the advertisement database 24 when the request for acquisition of the advertisement content is received by the request reception unit 26. For example, the advertisement selection unit 27 matches the advertisement content to be distributed from the advertisement content registered in the advertisement database 24 based on the position of the terminal device 100 and the attributes of the user.

In such matching, the advertising content is selected so that the number of impressions is larger than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects the advertisement content having the largest difference between the number of guaranteed impressions and the number of impressions. The advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price or CTR.

Further, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified on the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement content that matches the user's attribute information (psychographic attribute, demographic attribute, etc.). After that, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when the distribution unit 28 receives the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts the display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute the display process of the content indicated by the extracted display instruction. After that, the distribution unit 28 distributes the generated control information and the advertisement content to the terminal device 100.

Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 has a communication unit 31, a content storage unit 32, and a control unit 33.

The communication unit 31 is realized by, for example, a NIC or the like. Then, the communication unit 31 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

The content storage unit 32 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the content storage unit 32 stores a web page which is an example of the content. For example, the content storage unit 32 stores an HTML file forming a web page, and a still image or a moving image displayed on the web page.

The control unit 33 is realized by, for example, using a CPU, an MPU, or the like to execute various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using RAM as a work area. .. Further, the control unit 33 is realized by an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 5, the control unit 33 has a reception unit 34 and a distribution unit 35, and realizes or executes a function or operation of information processing described below. The internal configuration of the control unit 33 is not limited to the configuration shown in FIG. 5, and may be any other configuration as long as it is configured to perform information processing described later. Further, the connection relationship of each processing unit included in the control unit 33 is not limited to the connection relationship shown in FIG. 5, and may be another connection relationship.

The reception unit 34 receives a web page acquisition request from the terminal device 100. For example, the reception unit 34 accepts an HTTP request as a request for acquiring a web page.

The distribution unit 35 distributes the web page to the terminal device 100 when the reception unit 34 receives the request for acquiring the web page. Specifically, the distribution unit 35 acquires the web page to be acquired from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when the terminal device 100 receives the web content C10, it transmits a distribution request for the advertisement content to the advertisement distribution server 20 and displays the received advertisement content as a response. Then, the terminal device 100 executes a display process for changing the advertisement content according to the operation of the user.

Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. As shown in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. Further, in the following description, the output unit 130 may be described as a screen.

The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the three axial directions. The physical sensor 140 is not limited to the gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

The control unit 150 is realized by, for example, using a CPU, an MPU, or the like to execute various programs (corresponding to an example of an information display program) stored in the storage device inside the terminal device 100 using the RAM as a work area. .. For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 6, and may be any other configuration as long as it is configured to perform information processing described later. Further, the connection relationship of each processing unit included in the control unit 150 is not limited to the connection relationship shown in FIG. 6, and may be another connection relationship.

When the request unit 151 receives the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits a request for acquiring the web content C10 indicated by the received URL to the content distribution server 30. Further, when the web content C10 received from the content distribution server 30 includes an acquisition command, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the contents of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and executes the above-mentioned display processing. For example, in the display processing unit 153, as shown in FIG. 6, the control unit 150 displays the acquisition unit 154 by executing the acquisition command distributed together with the web content C10 and the control information distributed together with the advertisement content. It operates as a unit 155 and a display control unit 156, and executes a display process. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized by, for example, executing control information by a CPU, an MPU, or the like with the RAM as a work area.

The acquisition unit 154 acquires the web content C10 and the content C20 (hereinafter, may be collectively referred to as "each web content C10, C20"). For example, when the acquisition unit 154 acquires the web content C10, the acquisition unit 154 acquires the content C20 from the advertisement distribution server 20 in accordance with the acquisition instruction of the web content C10. More specifically, the acquisition unit 154 acquires the content C20 including the image and the content related to the content C20 which is the content including the text and whose display size is smaller than the content C20.

The display unit 155 displays the web content C10 and the content C20 related to the advertisement. For example, on the initial screen, the display unit 155 arranges and displays the web content C10 at the upper end of the screen, and displays the content C20 in the predetermined display area W of the web content C10.

Then, the display unit 155 displays the content C20 at a three-dimensional tilt according to the user's operation according to the control by the display control unit 156. Further, for example, the display unit 155 arranges and displays the web content C10 in a predetermined direction (for example, the longitudinal direction of the terminal device 100) so as to be scrollable.

For example, the display unit 155 superimposes the web content C10 on the content C20 and displays it. Specifically, the display unit 155 displays the content C20 arranged on the back surface of the web content C10 and the web content C10 on which a predetermined display area W for transmitting the content C20 arranged on the back surface is arranged.

The display control unit 156 controls the display unit 155 to execute the above-mentioned display process. Specifically, the display control unit 156 causes the content C20 to be three-dimensionally tilted and displayed according to the user's operation. Specifically, the display control unit 156 displays the content C20 as a pseudo three-dimensional object so that the content C20 is three-dimensionally tilted and displayed.

When displaying as a pseudo three-dimensional object, for example, the display control unit 156 displays a shadow generated when the content C20 is three-dimensionally tilted on the back surface of the content C20. For example, the display control unit 156 displays the content C20 and the shadow in front of the web content C10.

Alternatively, when displaying as a pseudo three-dimensional object, the display control unit 156 may display an object in which the content C20 is arranged on the surface of the object showing the three-dimensional shape. For example, the display control unit 156 displays an object in which the content C20 is arranged on the main surface of the plate-shaped object. Alternatively, in the case of the face image content C20 as shown in FIG. 1, the object of the human head shown in the three-dimensional shape may be displayed. That is, the shape of the three-dimensional object may be, for example, a shape corresponding to the content of the content C20, and any shape can be adopted.

Further, when the content C20 is displayed in a three-dimensionally tiltable manner, the display control unit 156 sets the three axes ax1 to ax3 for the content C20. That is, the display control unit 156 tilts three-dimensionally by controlling the rotation angles of the three axes ax1 to ax3. The intersection of the three axes ax1 to ax3 may be at the center of the content C20 or at a position other than the center. For example, when the content C20 is a face image, the intersection of the three axes ax1 to ax3 may be the eye position.

Then, the display control unit 156 causes the content C20 to be three-dimensionally tilted and displayed, for example, when the user receives a touch operation on the content C20 as an operation of the user. Specifically, when the display control unit 156 receives a touch operation of touching a predetermined touch position P of the content C20 with the user's finger F10, the display control unit 156 tilts the position of the content C20 corresponding to the touch position P in the depth direction. .. The display control unit 156 may tilt the content C20 at the knob position toward the front, for example, when the user accepts a knob operation (for example, a pinch operation).

Then, when the content C20 is three-dimensionally tilted, the display control unit 156 displays the content C20 in a state of being outside the display area W. Specifically, first, the display control unit 156 deforms and displays the shape of the content C20 displayed on the screen when the content C20 is three-dimensionally tilted. Then, when the deformed shape of the content C20 appears outside the display area W, the display control unit 156 displays the content C20 in a state where the content C20 appears outside the display area W.

Further, when the display control unit 156 accepts the slide operation to the content C20 by the user's finger F10, the display control unit 156 rotates the three axes ax1 to ax3 with respect to the content C20 in response to the slide operation.

The display control unit 156 only scrolls the web content C10 when, for example, the user scrolls the web content C10. That is, the display control unit 156 prohibits the display process of tilting the content C20 three-dimensionally when the user scrolls the web content C10.

Further, the user's operation that triggers the display process of tilting the content C20 three-dimensionally is not limited to the touch operation to the content C20, and may be, for example, an operation of physically tilting the terminal device 100. Specifically, when the user tilts the terminal device 100, the display control unit 156 tilts the content C20 three-dimensionally according to the tilting operation. The tilting operation can be detected based on, for example, a sensor value of a gyro sensor or the like mounted on the terminal device 100. Further, when the tilting operation is performed, the display control unit 156 tilts the content C20 so that the line-of-sight direction of the user with respect to the terminal device 100 becomes a normal line. The line-of-sight direction of the user can be detected based on, for example, a camera mounted on the terminal device 100.

In addition, in order to realize the various display processes described above, the display control unit 156 may change the size of the display area of the web content C10 and the display area of the content C20 in any manner, and the display mode of the content C20. May be changed. Such various changes can be arbitrarily set by, for example, the control information distributed together with the content C20.

Next, with reference to FIG. 7, a procedure of display processing executed by the terminal device 100 that has executed the control information will be described. FIG. 7 is a flowchart showing an example of the flow of display processing executed by the terminal device according to the embodiment.

In the example shown in FIG. 7, the content C20 is described as advertising content. For example, the terminal device 100 requests the content distribution server 30 to distribute the web content C10 according to the operation of the user, and receives the web content C10 from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the web content C10 on the entire screen (step S102). Then, when the distributed web content C10 includes an acquisition command, the terminal device 100 transmits a request (delivery request) for the advertisement content to the advertisement distribution server 20 (step S103).

Here, the terminal device 100 determines whether or not the advertisement content has been received (step S104). Then, when the terminal device 100 determines that the advertisement content has not been received (step S104: No), the terminal device 100 executes step S104 again.

Further, when the terminal device 100 receives the advertisement content (step S104: Yes), the terminal device 100 arranges and displays the advertisement content in the predetermined display area W of the web content C10 (step S105).

Subsequently, the terminal device 100 displays a shadow on the advertisement content displayed in the display area W (step S106). Subsequently, the terminal device 100 determines whether or not the user's operation has been accepted (step S107), and if so (step S107: Yes), tilts and displays the advertisement content (step S108). Step S107 is executed.

Further, when the terminal device 100 does not accept the user's operation (step S107: No), the terminal device 100 determines whether or not the page transition operation for changing the displayed web content C10 has been performed (step S109). Then, when the page transition operation is performed (step S109: Yes), the terminal device 100 transitions the page to be displayed (step S110), and ends the process. Further, when the page transition operation is not performed (step S109: No), the terminal device 100 executes step S107.

In the above, an example of the display process by the terminal device 100 has been described while using the display mode illustrated in FIG. However, the embodiments are not limited to this. Hereinafter, a modified example of the display process executed by the terminal device 100 will be described. The display process described below is realized by, for example, the process exhibited by the acquisition unit 154, the display unit 155, and the display control unit 156, but the embodiment is not limited thereto.

For example, the terminal device 100 may display other contents instead of the web contents C10. Further, the content C20 is not limited to the content related to the advertisement. For example, the terminal device 100 may display arbitrary contents C10 and C20 including character strings, patterns, images, moving images, etc. other than advertisements by the above-mentioned display processing. Further, the terminal device 100 may display the contents C10 and C20 including games and the like, and may display the contents C10 and C20 including so-called playable advertisements. Further, the terminal device 100 may display the contents C10 and C20 including the voice. The character strings, patterns, images, moving images, games, sounds, etc. included in the contents C10 and C20 are not limited to those related to advertisements.

Further, when the terminal device 100 displays the content C10 which is the game content instead of the content C10, the terminal device 100 may display the auxiliary content such as a game menu or a tutorial as the content C20. Further, the terminal device 100 may execute the above-mentioned display process when displaying an interactive web page created by a technique such as flash or CSS when the game is executed.

Further, the terminal device 100 may display the content C20 together with the content of the SNS (Social Networking Service), the screen of the messenger application, the screen of the camera application, and any other content, and execute the above-mentioned display process. In addition to the web content C10, the terminal device 100 may display arbitrary content such as a game, a map, a music reproduction screen, and a moving image reproduction screen.

Further, the content C20 may be distributed by the same server as the server that distributed the web content C10, or may be distributed from different servers. That is, any mode can be adopted as the mode of the process of distributing the web content C10 and the content C20 when the above-mentioned display process is executed.

The terminal device 100 described above has executed the display process described above using the control information distributed by the advertisement distribution server 20 together with the content C20. However, the embodiments are not limited to this. For example, the terminal device 100 receives the above-mentioned control information from the content distribution server 30 together with the web content C10, and receives the control instruction from the advertisement distribution server 20 together with the content C20. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display process according to the received control instruction.

Further, the terminal device 100 may realize the above-mentioned processing by downloading in advance an application for causing the terminal device 100 to execute the above-mentioned display processing or the like and executing such an application.

Further, in the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30, but the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be good. In this case, the advertisement distribution server 20 shown in FIG. 3 has, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 shown in FIG. Then, when the advertisement distribution server 20 receives the acquisition request of the web page from the terminal device 100, the advertisement distribution server 20 distributes the web page not including the acquisition command to the terminal device 100 together with the advertisement content.

Further, in the above embodiment, the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100, but the content distribution server 30 may acquire the content C20 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives the acquisition request of the content C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the content C20 to the content distribution server 30. Further, the content distribution server 30 may distribute the web page not including the acquisition command to the terminal device 100 together with the content C20 acquired from the advertisement distribution server 20 to realize the above-mentioned display process.

Here, the terminal device 100 may take various logs related to the content C20. For example, the terminal device 100 has changed whether or not the content C20 has been displayed, whether or not the display mode of the content C20 has been changed, whether or not the content related to the content C20 has been displayed, and how much the display size of the display area of the content C20 has been changed. You may take a log showing how much the display size of the display area of the web content C10 has been expanded, how the scroll operation has been performed, whether the slide operation or tap operation has been performed on the content C20, and the like. ..

Further, the terminal device 100 collects a log indicating whether or not the display is returned to the initial screen after the size of the display area of the content C20 is changed, and whether or not an operation for canceling the display of the content C20 is performed. You may. Further, the terminal device 100 may acquire a log indicating whether the content C20 is displayed a plurality of times. For example, the terminal device 100 may update the screen after the content related to the content C20 is displayed, and acquire a log indicating whether or not the content C20 is redisplayed. Further, the terminal device 100 may acquire a log indicating whether or not the content C20 is displayed a plurality of times by repeatedly performing the scroll operation.

For example, if the terminal device 100 continues to display the content C20 without the user scrolling from the initial display, the terminal device 100 may acquire a log indicating that the user is interested in the content C20. good. On the other hand, the terminal device 100 takes a log indicating that when the content related to the content C20 is displayed on the screen or when the user performs various operations on the content related to the content C20. You may.

The log acquired by the terminal device 100 in this way is a useful log for updating the number of impressions and CTR of the content C20, billing processing for displaying the content C20 and the like, and reporting the advertising effect to the advertiser. For example, when the display area of the content C20 is reduced or expanded a plurality of times as a result of the display processing, it is predicted that the user is interested in the content C20.

Therefore, a log showing the number of times the content C20 and each object are displayed, the display time, the number of changes, the number of cancellations, and the like can be an index of whether or not the user is interested in the content C20. Further, the number of times the content C20 is displayed, the number of times the scroll operation is repeated, and the like can be an index indicating the degree of recognition of the user's advertisement.

Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like by using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of times the content C20 is displayed, the display time, the operation content, and the like.

Further, the log acquired by the terminal device 100 may be used to change the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to the log until the landing page is displayed.

Further, the terminal device 100 described above may transmit a record of how much the user operates the terminal device 100 to the advertisement distribution server 20 in the display mode described above. Specifically, the terminal device 100 includes the content and number of scroll operations when the content C20 is displayed, the user's selection operation, the number of times and the position where the user selects the content related to the content C20, and the user. Record the position where the scroll operation was stopped.

Further, the terminal device 100 performs a transmission operation (for example, to SNS) for information specifying the content C20 such as the number of scroll operations, the number of reloads, the content of the above-mentioned display process, or the content of the content C20. It is also possible to record various operations performed by the user on the terminal device 100, such as (writing, etc.). Then, the terminal device 100 transmits information regarding the operation history to the advertisement distribution server 20.

In such a case, the advertisement distribution server 20 aggregates the information related to the operation history distributed from the terminal device 100, and further acquires the information analyzed for such information. For example, the advertisement distribution server 20 determines the number of scroll operations, the number of times the display process is executed, the type of landing page displayed, and the landing page, depending on whether the content C20 is distributed together with the control information or not. Acquire information comparing the types of arranged contents, indicators of advertising effectiveness such as CTR, and the like. Further, the advertisement distribution server 20 acquires information indicating a displayed object, a displayed advertisement target, a selected advertisement target, and the like.

Here, the history of operations performed on the web content C10 when the content C20 is distributed together with the control information can be an index showing the advertising effect. That is, in the web content C10 in which the content C20 accompanied by the control information according to the embodiment is displayed, the content C20 is displayed by the operation of the user, the display mode is changed, or the landing page of the content C20 is displayed. Not only that, the operation history itself of how much the user has operated on the web content C10 (that is, how much the user has changed the display mode of the screen) is the user's content C20. It can be said to be an indicator of interest.

For example, the advertisement distribution server 20 controls according to the embodiment by comparing the content of the scroll operation, the number of scroll operations, the number of taps, whether or not the content C20 is displayed, the number of times the display is returned to the initial state, and the like. When the content C20 accompanied by the information is displayed, it is possible to provide the information that the content C20 intends to widely convey, that is, an index showing how much interest in the advertisement is generated.

Therefore, the advertisement distribution server 20 transmits information regarding the operation history of the terminal device 100 to the advertiser terminal 10, and makes a report showing an index of the advertisement effect on the web content C10 on which the content C20 according to the embodiment is displayed. be able to. The advertisement distribution server 20 may transmit information and logs related to the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

Thereby, the advertisement distribution server 20 can show the advertiser the usefulness of the display mode of the content C20 accompanied by the control information according to the embodiment in the terminal device 100.

Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

Further, the terminal device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Have.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various operations such as RAM. Further, the secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, a scanner, and the like, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF 1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the terminal device 100, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 150 by executing the program loaded on the primary storage device 1040.

As described above, the terminal device 100 arranges and displays the content C20 in the predetermined display area W of the web content C10. Further, the terminal device 100 displays the content C20 at a three-dimensional tilt according to the operation of the user. In this way, the terminal device 100 can give the user the illusion that the content C20 exists as an entity by tilting the content C20 three-dimensionally according to the operation of the user. Therefore, the effect of appealing the information possessed by the content C20 can be improved.

Further, the terminal device 100 displays the content C20 as a pseudo three-dimensional object so that the content C20 is three-dimensionally tilted and displayed. For example, the terminal device 100 displays an object in which the content C20 is arranged on the surface of an object showing a predetermined three-dimensional shape. Then, the terminal device 100 tilts the content C20 three-dimensionally by tilting the object according to the operation of the user. Further, for example, the terminal device 100 displays the shadow generated when the content C20 is tilted on the back surface of the content C20 so that the content C20 is three-dimensionally tilted and displayed. Further, for example, the terminal device 100 displays the two contents and the shadow of the contents C20 so as to be superimposed on the front surface of the web contents C10. This makes it possible to improve the reality of the display in which the content C20 is three-dimensionally tilted.

Further, when the content C20 is three-dimensionally tilted, the terminal device 100 displays the content C20 in a state of being outside the display area W. As a result, the content C20 can be shown as a display in a state of floating from the web content C10.

Further, when the terminal device 100 receives a touch operation on the content C20 from the user, the terminal device 100 tilts the position of the content C20 corresponding to the touch position in the depth direction. As a result, the illusion that the user pushes and tilts the content C20 can be generated, so that the effect of appealing the information possessed by the content C20 can be improved.

Further, when the user tilts the terminal device 100, the terminal device 100 tilts the content C20 three-dimensionally according to the tilting operation. For example, when the tilting operation is performed, the terminal device 100 tilts the content C20 so that the line-of-sight direction of the user with respect to the terminal device 100 becomes a normal line. As a result, the content C20 can be tilted according to the tilting operation of the terminal device 100, so that the effect of appealing the information possessed by the content C20 can be improved.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other modified forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the distribution unit can be read as a distribution means or a distribution circuit.

1 Distribution system 10 Advertiser terminal 20 Advertisement distribution server 21, 31, 110 Communication unit 22 Storage unit 23, 33, 150 Control unit 24 Advertisement database 25 Manuscript submission reception department 26 Request reception department 27 Advertisement selection department 28 Distribution department 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Acquisition unit 155 Display unit 156 Display control unit

Claims (12)

A display procedure for arranging and displaying the second content in a predetermined display area of the first content on a computer which is a portable terminal device, and a display procedure.
A display control procedure for displaying the second content in a three-dimensional manner in response to a user's touch operation on the screen on which the first content and the second content are displayed, and a display control procedure.
To execute,
The display control procedure is
Wherein by the second indicating the three-dimensional shape based on the content along the surface of the object to place the second content, Rutotomoni to display the second content is an object of the pseudo three-dimensional object, the second When the content is tilted three-dimensionally, the second content is displayed so as to be overlapped with the first content in a state of being outside the display area, and the range overlapping with the first content of the second content is set. An information display program characterized by making it semi-transparent. The display control procedure is
The information display program according to claim 1, wherein the second content is displayed as a pseudo three-dimensional object so that the second content is three-dimensionally tilted and displayed. The display procedure is
An object in which the second content is arranged is displayed on the surface of an object showing a predetermined three-dimensional shape, and the object is displayed.
The display control procedure is
The information display program according to claim 2, wherein the second content is three-dimensionally tilted by tilting the object according to the operation of the user. The display control procedure is
One of claims 1 to 3, characterized in that the second content is displayed in a three-dimensional tilt by displaying a shadow generated when the second content is tilted on the back surface of the second content. The information display program described in one. The display control procedure is
The information display program according to claim 4, wherein the second content and the shadow of the second content are displayed in front of the first content. The display control procedure is
The information display program according to any one of claims 1 to 5, wherein when the second content is three-dimensionally tilted, the second content is displayed in a state of being outside the display area. .. The display control procedure is
The invention according to any one of claims 1 to 6, wherein when the user accepts a touch operation on the second content, the position of the second content corresponding to the touch position is tilted in the depth direction. Information display program. The display control procedure is
When a tilting operation, which is a tilting operation different from the touch operation and is an operation of tilting the terminal device by the user, is performed, the second content is three-dimensionally tilted according to the tilting operation. The information display program according to any one of claims 1 to 7. The display control procedure is
The information display program according to claim 8, wherein when the tilting operation is performed, the second content is tilted so that the line-of-sight direction of the user with respect to the terminal device becomes a normal. It ’s a portable terminal device,
A display unit that arranges and displays the second content in a predetermined display area of the first content, and
A display control unit that displays the second content in a three-dimensional manner in response to a user's touch operation on the screen on which the first content and the second content are displayed.
Equipped with
The display control unit
Wherein by the second indicating the three-dimensional shape based on the content along the surface of the object to place the second content, Rutotomoni to display the second content is an object of the pseudo three-dimensional object, the second When the content is tilted three-dimensionally, the second content is displayed so as to be overlapped with the first content in a state of being outside the display area, and the range overlapping with the first content of the second content is set. An information display device characterized by being semi-transparent. It is an information display method executed by a computer, which is a portable terminal device.
A display process of arranging and displaying the second content in a predetermined display area of the first content, and
A display control step of displaying the second content in a three-dimensional manner in response to a user's touch operation on the screen on which the first content and the second content are displayed.
Including
The display control step is
Wherein by the second indicating the three-dimensional shape based on the content along the surface of the object to place the second content, Rutotomoni to display the second content is an object of the pseudo three-dimensional object, the second When the content is tilted three-dimensionally, the second content is displayed so as to be overlapped with the first content in a state of being outside the display area, and the range overlapping with the first content of the second content is set. An information display method characterized by making it semi-transparent. Equipped with a distribution unit that distributes control information to a portable terminal device that displays information on the screen.
The distribution unit distributes the control information to the terminal device by distributing the control information to the terminal device.
A display process in which the second content is arranged and displayed in a predetermined display area of the first content, and
A display control process for displaying the second content in a three-dimensional manner in response to a user's touch operation on the screen on which the first content and the second content are displayed.
Control the terminal device to execute
The display control process is
Wherein by the second indicating the three-dimensional shape based on the content along the surface of the object to place the second content, Rutotomoni to display the second content is an object of the pseudo three-dimensional object, the second When the content is tilted three-dimensionally, the second content is displayed so as to be overlapped in front of the first content in a state where the second content is outside the display area, and the range overlapping with the first content of the second content is set. A distribution device characterized by being translucent.

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