JP6901453B2 - Information display program, information display device, information display method and distribution device - Google Patents

Description

The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively carried out. For example, when the first content is arranged and displayed in a predetermined display area arranged in the web content and the user selects the first content, the first content is gradually changed to the second content from the selected position. The technology to change to is known.

Japanese Unexamined Patent Publication No. 2017-59129

However, in the above-mentioned prior art, it may not always be said that the effect of appealing the information related to the content is high. For example, in the above-mentioned prior art, when a user who is interested in the first content selects the first content, the first content is changed to the second content, so that the information that the user is interested in is appealed. The effect may not always be high.

The present application has been made in view of the above, and an object of the present application is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appealing effect of information related to contents.

The information display program according to the present application is a polyhedron in which a web content, a first content related to an advertisement, and a plurality of second contents related to an advertisement whose display size is smaller than the first content are arranged on different surfaces on a computer. The area in which the web content is displayed is gradually expanded according to the display procedure for displaying the surface on which the first content is arranged and the operation from the user, and the attributes of the user among the polyhedrons. The display control procedure for displaying the surface on which any of the second contents selected according to the above is arranged is executed.

According to one aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the appealing effect of information related to the content.

FIG. 1 is a first diagram showing an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a diagram showing a configuration example of the distribution system according to the embodiment. FIG. 3 is a diagram showing a configuration example of an advertisement distribution server according to the embodiment. FIG. 4 is a diagram showing an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram showing an example of information stored in the advertisement database according to the embodiment. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 7 is a flowchart showing an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 8 is a diagram showing an example of a hardware configuration.

Hereinafter, embodiments for implementing the information display program, information display device, information display method, and distribution device according to the present application (hereinafter, referred to as “embodiments”) will be described in detail with reference to the drawings. Note that this embodiment does not limit the information display program, information display device, information display method, and distribution device according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[Embodiment]
[1. Example of terminal device]
First, an example of display processing executed by the terminal device 100, which is an example of the information display device, will be described with reference to FIG. In the following description, as the display process executed by the terminal device 100, when the distribution of the web contents C10 and the contents C20 and C30 is accepted, the processes for displaying the respective contents C20 and C30 together with the web contents C10. An example will be described.

FIG. 1 is a first diagram showing an example of display processing executed by the terminal device according to the embodiment. In the example shown in FIG. 1, the process of displaying the web contents C10 and the respective contents C20 and C30 in the display process by the terminal device 100 is described separately for the first state to the sixth state.

In the following description, it is a reference position when displaying the web contents C10, the contents C20, and C30 on the screen, and is arranged at the uppermost position on the screen when displaying the web contents C10, the contents C20, and C30. The end to be created is described as the upper end of the web contents C10, the contents C20, and C30. Further, among the ends generated when the web contents C10, the contents C20, and C30 are displayed on the screen, the end arranged at the lowermost side on the screen is described as the lower end of the web contents C10, the contents C20, and C30.

Further, in the following description, the direction in which the upper ends of the web contents C10 and the contents C20 and C30 are displayed on the screen of the terminal device 100 is described as the screen upward direction, and the web contents C10 and the contents C20 and C30 are described on the screen. The direction in which the lower end of the screen is displayed is described as the bottom direction of the screen. Further, the direction in which the left end of the web contents C10, the contents C20, and C30 is displayed on the screen of the terminal device 100 is described as the left direction of the screen, and the right side of the web contents C10, the contents C20, and C30 is described on the screen. The direction in which the edges are displayed is described as the right direction of the screen.

First, the first display process will be described with reference to FIG. The terminal device 100 is a smart device such as a smartphone or tablet, and is a mobile terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). .. Further, the terminal device 100 is a screen such as a liquid crystal display and has a screen having a touch panel function, and the user can tap, slide, scroll, etc. with a finger, a stylus, or the like, and the web content C10 or the content C20. , C30 accepts various operations. In the following description, the operation performed on the area where the web content C10 is displayed on the screen may be described as the operation for the web content C10.

Here, it is assumed that the screen of the terminal device 100 has a rectangular screen. More specifically, it is assumed that the screen of the terminal device 100 has a vertically long screen whose length in the vertical direction is longer than the length in the horizontal direction. Further, in the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long is described, but the embodiment is not limited to this, and is used in a state where the screen is horizontally long. You may.

Web content C10 is, for example, a web page in which news, weather forecast, index and content of received mail, photo viewer, and various other contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). It is a so-called portal site web page described in.

For example, the web content C10 is content in which news, weather forecast, index and content of received mail, photo viewer, and various other contents are arranged in independent tiles, and operations can be performed for each tiled content. It is content that can be updated. In addition, tiles on which content related to advertisements are arranged are inserted into the web content C10 at any time. The size, placement position, and number of tiles to be arranged in each tile arranged in the web content C10 may be automatically changed for each tile, or may be changed according to the operation of the user. Further, the web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

Further, it is assumed that the web content C10 is a web page optimized for a smart device, and the display size in the horizontal direction is the same as the display size in the horizontal direction of the screen of the terminal device 100. Further, the web content C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 (see, for example, FIG. 6) of the terminal device 100 (hereinafter, referred to as “vertical”). Yes, it is assumed that the content and order of the content arranged on the tile are changed depending on the attributes of the user of the terminal device 100, the content of the content arranged on the tile selected by the user, the input search keyword, and the like.

Further, the web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

The content C20 is content different from the web content C10, and is, for example, an image including a photograph or text indicating a predetermined store or transaction target. The content C20 may be a moving image in any format such as a GIF (Graphics Interchange Format) moving image or an MPEG (Moving Picture Experts Group). Further, any content can be applied to the content C20. For example, the content C20 is content related to an advertisement (hereinafter, referred to as advertisement content). More specifically, the content C20 is content for transmitting information about a predetermined product, service, brand, company, other content, or the like to a user.

Here, the advertising content is not limited to commercial or non-commercial advertising, but is also defined as volunteer recruitment, public service announcements, public service announcements, part of information related to web content C10, and other arbitrary content. That is, the advertising content is included not only in the content including so-called advertisement-related information, but also in the information contained in the advertisement content or the content related to the advertisement content (for example, landing page) that interests the user. Images, moving images, characters, figures, symbols, hyperlinks, and any other contents can be applied as long as they widely convey the information to be used. That is, any content can be applied as advertising content as long as it is content that is more interesting to the user than the web content C10.

For example, the content C20 is an image of the inside of the restaurant to be advertised or the food and drink provided by the restaurant to be advertised. Here, in the example shown in FIG. 1, the content C20 has a display size in the horizontal direction equal to the size in the horizontal direction of the screen of the terminal device 100, and the display size in the vertical direction is the size in the vertical direction of the screen of the terminal device 100. The image is smaller than the size. The display size of the content C20 is not limited to this, and an image of any size can be adopted.

The content C30 is content different from the web content C10 and the content C20, and is, for example, text data of the content related to the content C20. For example, the content C30 is "Weekday limited plan, 3800 yen per person with all-you-can-drink <details>", "Special plan, 5200 yen per person with all-you-can-drink <details>", "All-you-can-drink only per person" It is a plurality of text data indicating products such as courses offered at restaurants advertised by the content C20, such as "1200 yen <details>".

Here, the content C30 is content that is set to be displayed in a display size different from that of the content C20 when displayed on the screen. For example, it is assumed that the size of the text of the content C30 is set so that the content C30 fits in an area having a smaller display size than the content C20 when displayed on the screen.

Here, any content can be applied to the content C30. For example, the content C30 is an advertising content. More specifically, the content C30 is content for transmitting information about the same advertising target as the advertising target indicated by the content C20 to the user. It should be noted that the advertising targets indicated by the content C20 and the content C30 do not have to be exactly the same. For example, the content C20 may be an image including a logo or the like of a certain company, and the content C30 may be a text such as a product name sold by the company. Further, the content C20 may be an image showing a logo of a certain company, and the content C30 may be an image of a product sold by the company or the like.

That is, the contents C20 and C30 do not have to be the contents indicating exactly the same advertisement target as long as the information to be advertised is related. Further, the contents C20 and C30 may be different types of contents. For example, in the contents C20 and C30, one of them may be a moving image and the other may be an image. That is, as the contents C20 and C30, any content can be adopted as long as the display size of the content C30 is at least smaller than the display size of the content C20 (for example, the display area is narrow).

For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the contents C20 and C30, and distributes an acquisition command for operating the terminal device 100 to display the contents C20 together with the web contents C10 (step S1). ). It should be noted that such an acquisition command is realized by, for example, Javascript (registered trademark) or CSS (Cascading Style Sheets) included in the web content C10.

In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the contents C20 and C30 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the content C20, which is a moving image, to the terminal device 100 (step S3). Then, the terminal device 100 displays the content C20 on the screen together with the web content C10.

[2-1. Outline of display processing executed by the terminal device 100]
Here, the terminal device 100 executes the following display processing in order to improve the appeal effect of the information possessed by the contents C20 and C30. First, the terminal device 100 displays the web content C10 and the first content related to the advertisement (for example, the content C20). Then, the terminal device 100 gradually expands the area in which the web content C10 is displayed in response to an operation from the user, and sets the first content as the second content related to the advertisement (for example, the content C30). , Change to the second content whose display size is smaller than the first content.

For example, the terminal device 100 accepts a scroll operation for scrolling the web content C10 from the user while displaying the web content C10 and the content C20. When such an operation is performed, it is considered that the user is more interested in the web content C10 than the content C20. If the content C20 is left displayed in such a state, the impression of the user who wants to browse the web content C10 may be deteriorated.

Therefore, the terminal device 100 scrolls the web content C10 in accordance with the scroll operation, and gradually expands the size of the area in which the web content C10 is displayed (hereinafter, referred to as “display area”). However, when the display area of the web content C10 is expanded in this way, the area of the display area of the content C20 is reduced, so that the effect of the content C20 trying to convey information to the user, that is, the appeal of the advertisement. The effect will be reduced.

Therefore, the terminal device 100 changes the content C20 to the content C30 having a smaller display size in response to the scroll operation. More specifically, the terminal device 100 causes the content C30 including the information included in the content C20 and the information having a predetermined relevance to be displayed in response to the scroll operation. For example, when a scrolling operation for scrolling the web content C10 is performed, the terminal device 100 gradually changes the content C20 to the content C30 according to the scrolling operation.

[2-2. An example of display processing executed by the terminal device 100]
Hereinafter, an example of the display process executed by the terminal device 100 will be described with reference to FIG. For example, when the terminal device 100 accepts the distribution of the web contents C10, the contents C20, and C30, the terminal device 100 starts displaying the web contents C10 and the contents C20. For example, in the example shown in FIG. 1, the terminal device 100 receives the content C20 which is an image and the plurality of contents C30 which are text data.

In such a case, as shown in the first state, the terminal device 100 generates a polyhedron O1 composed of a plurality of surfaces having different sizes, and arranges the contents C20 and C30 on each surface of the polyhedron O1. Here, the polyhedron O1 may be a polyhedron composed of at least two types of faces having different sizes, and it is not necessary that all the faces have different sizes. For example, the terminal device 100 has two surfaces having the same display size as the content C20 and two surfaces on which the content C30 can be arranged in a predetermined display size, and the horizontal display size is the horizontal display of the content C20. A rectangular parallelepiped consisting of two faces having the same size and two faces in which the content C30 can be arranged with a predetermined display size and whose horizontal display size is the same as the vertical display size of the content C20. It is generated as a polyhedron O1.

Then, the terminal device 100 arranges the contents C20 and C30 on each surface of the polyhedron O1. For example, the terminal device 100 arranges the content C20 on the surface OF1 of the polyhedron O1 having the same display size as the content C20, and transmits the text received as the content C30 on the other surfaces OF2, OF3, etc. perpendicular to the surface OF1. Deploy.

Then, the terminal device 100 displays the surface on which the content C20 is arranged among the polyhedron O1 composed of a plurality of surfaces having different sizes together with the web content C10. For example, the terminal device 100 is arranged so that the upper end of the content C20 overlaps the upper end of the screen and the upper end of the web content C10 overlaps the upper end of the content C20 as the initial screen, so that the upper end of the web content C10 and the content are arranged. C20 is displayed.

In order to realize such an initial screen, for example, the terminal device 100 may set a predetermined offset amount (for example, an offset amount of the same display size as the vertical direction of the content C20) at the display position of the web content C10. .. Further, for example, in the terminal device 100, the offset content and the web content C10 are arranged side by side so that the lower end of the offset content C40 having the same display size as the content C20 and the upper end of the web content C10 overlap, and a polyhedron is placed in front of the offset content C10. Place and display O1.

That is, the terminal device 100 arranges the content C20 and the content C30 so as to overlap the entire surface of the web content C10. As a result, as shown in the second state, the terminal device 100 can display the surface OF1 on which the content C20 is arranged in the polyhedron O1 and the web content C10 side by side as the initial display.

Here, the terminal device 100 scrolls the web content C10 upward on the screen when the scroll operation for scrolling the web content C10 upward on the screen is performed by the user's finger F10. More specifically, the terminal device 100 gradually expands the display area of the web content C10 on the screen, and gradually reduces the area on which the content C20 is displayed. Then, the terminal device 100 gradually displays the content C30 in response to the scroll operation.

For example, in the terminal device 100, as shown in the first state, when the user's finger F10 touches the area where the web content C10 is displayed on the initial screen and the contact position is moved upward on the screen as it is. , It is determined that the upward scrolling operation (hereinafter, referred to as "upward scrolling operation") for the web content C10 has been performed. In such a case, the terminal device 100 gradually expands the size of the display area of the web content C10 by gradually moving the web content C10 upward on the screen in accordance with the upward scrolling operation, and at the same time, the content Change C20 to content C30 with a smaller display size.

Here, when the content C20 is changed to the content C30, the terminal device 100 displays the surface on which the content C30 is arranged among the polyhedrons in response to an operation from the user. More specifically, the terminal device 100 displays the surface on which the content C30 is arranged. When the operation of scrolling the web content C10 is performed, the terminal device 100 changes the content C20 into the content C30 by rotating the polyhedron in the scrolling direction.

For example, as shown in the fourth state, the terminal device 100 gradually expands the display area of the web content C10 by scrolling the web content C10 upward on the screen, and causes the polyhedron O1 to move upward on the screen. By rotating, the surface OF2 on which the content C30 is arranged is displayed on the screen. For example, the terminal device 100 is an axis that passes through the center of the polyhedron O1 in parallel with the screen in accordance with the upward scroll operation, and gradually moves the polyhedron O1 in the upward direction of the screen around the axis extending in the lateral direction of the screen. Rotate to. More specifically, the terminal device 100 gradually rotates the polyhedron O1 upward on the screen in such a manner that the upper end of the web content C10 and the lower end of the surface OF2 overlap on the screen.

Further, as shown in the fifth state, when the upper scroll operation is further performed, the terminal device 100 further rotates the polyhedron O1 upward on the screen to display the surface OF1 on which the content C20 is arranged. The area is narrowed down, and the display area of the surface OF2 on which the content C30 is arranged is expanded. Then, as shown in the sixth state, the terminal device 100 displays the web content C10 and the surface OF2 on which the content C30 is arranged side by side on the screen.

In this way, the terminal device 100 displays the content C20 having a large display size together with the web content C10 on the initial screen. As a result, the terminal device 100 can transmit the information that the content C20 wants to convey to the user.

Further, when the user scrolls the web content C10 upward, the display area of the web content C10 is gradually expanded, and the content C20 is changed to the content C30 having a smaller display size. As a result of such processing, when the user tries to browse the web content C10, the terminal device 100 displays the content C30 whose display size is smaller than the content C20, so that the deterioration of the user's impression is minimized. The contents C20 and C30 can continue to convey the information to be conveyed to the user. Further, even when the size of the area for displaying the content other than the web content C10 (that is, the content related to the advertisement) changes slightly or the shape of the area changes, the terminal device 100 provides the information related to before the change. Since it can be continuously provided, the effect of appealing information can be improved.

[2-3. About polyhedron control]
Here, the terminal device 100 arranges and displays the polyhedron O1 on the entire surface of the web content C10. Therefore, for example, when the up-scrolling operation for the web content C10 is performed in the state shown in the sixth state of FIG. 1, the terminal device 100 has the web content in such a manner that the web content C10 is inserted under the polyhedron O1. C10 will be scrolled.

Here, it is considered that the user is paying attention to the web content C10 when the terminal device 100 further performs the upward scrolling operation by a predetermined amount or more. Therefore, the terminal device 100 may cancel the display of the content C30 by gradually moving the polyhedron O1 upward on the screen to the outside of the screen. The terminal device 100 displays an icon for canceling the display of the content C30 on the surface on which the content C30 is arranged (for example, the surface OF2 or the surface OF3), and when the user selects the icon, the polyhedron O1 The display may be canceled.

Further, the terminal device 100 may display a surface other than the surface OF1 and the surface OF2. For example, when a further upward scrolling operation is performed from the state shown in the sixth state, the terminal device 100 is an axis that passes through the center of the polyhedron O1 in parallel with the screen in accordance with the upward scrolling operation, and is a screen. The polyhedron O1 may be gradually rotated to the left of the screen or to the right of the screen around an axis extending in the vertical direction. For example, the terminal device 100 may display the OF3 on the screen by rotating the polyhedron O1 to the left of the screen when the up scroll operation is performed from the sixth state.

Here, the horizontal display size of OF3 may be different from the horizontal display size of the screen. For example, when the content C20 is a horizontally long image, the horizontal display size of the surface OF3 is shorter than the horizontal display size of the screen. In such a case, for example, the terminal device 100 may enlarge the display size of the polyhedron O1 until the horizontal display size of the surface OF3 becomes the same as the horizontal display size of the screen. Further, for example, the terminal device 100 may display the surface OF3 without changing the display size of the polyhedron O1. In such a case, the terminal device 100 responds that the web content C10 is arranged on the back surface of the surface OF3 whose horizontal display size is shorter than the horizontal display size of the screen, and the content C30 and the web content C10. Will be displayed.

The terminal device 100 may further rotate the polyhedron O1 in the lateral direction of the screen in response to a further upward scrolling operation. Further, when the terminal device 100 displays all the planes of the polyhedron O1 that are perpendicular to the plane OF1 on which the content C20 is arranged and then further scrolls, the planes parallel to the plane OF1. The polyhedron O1 may be rotated so as to display. That is, the terminal device 100 may display other content having a display size larger than that of the content C30. Further, the terminal device 100 may cancel the display of the polyhedron O1 when the upward scrolling operation is further performed after displaying all the faces.

As described above, the terminal device 100 rotates the polyhedron O1 so that each surface of the polyhedron O1 is displayed in a predetermined order in response to a scroll operation in a predetermined direction (for example, upward direction) with respect to the web content C10. .. Here, the terminal device 100 displays the faces of the polyhedron O1 in the reverse order of the predetermined order when the web content C10 is scrolled in the direction opposite to the predetermined direction. The polyhedron O1 may be rotated.

For example, when the down scroll operation for the web content C10 is performed while the surface OF3 is displayed, the terminal device 100 displays the surface OF2 by rotating the polyhedron O1 to the right of the screen. Then, as shown in the sixth state, when the lower scroll operation for the web content C10 is performed while the upper end of the web content C10 is displayed, the terminal device 100 has the fifth state, the fourth state, and the like. As shown in the third state and the second state, the display area of the web content C10 is gradually reduced, the area where the polyhedron O1 is displayed is gradually expanded, and the polyhedron O1 is gradually rotated downward on the screen. By doing so, the surface OF1 is gradually displayed. As a result, the terminal device 100 can display larger contents to the users who are interested in the contents C20 and C30 arranged in the polyhedron O1, and thus appeals the information about the contents C20 and C30. The effect can be improved.

[2-4. About operations on polyhedra]
Here, the terminal device 100 may accept the user's operation on the polyhedron O1. For example, the terminal device 100 may rotate the polyhedron O1 in response to an operation from the user. For example, in the terminal device 100, when the user's finger F10 comes into contact with the area where the polyhedron O1 is displayed and then the contact position gradually moves, the polyhedron O1 is rotated in the direction in which the finger moves. May be good. For example, the terminal device 100 may rotate the polyhedron O1 downward on the screen when the user's finger F10 moves from the upper side of the screen to the lower side of the screen. For example, the terminal device 100 may rotate the polyhedron O1 to the left of the screen when the user's finger F10 moves from the right of the screen to the left of the screen.

The terminal device 100 may even rotate the polyhedron O1 in an oblique direction according to the operation of the user. Further, for example, the terminal device 100 may enlarge or reduce the polyhedron O1 in response to operations such as so-called pinch-in and pinch-out. In addition to these operations, the terminal device 100 may employ an arbitrary operation such as moving the display position of the polyhedron O1 according to the operation of the user.

That is, in a state where the terminal device 100 displays the predetermined content C20 together with the web content C10 at a predetermined timing such as an initial screen, and the user is presumed to be interested in the web content C10. If the content C20 is changed to the content C30 having a smaller display size, an arbitrary operation on the polyhedron O1 may be accepted.

[2-5. About selection of displayed surface]
Here, the terminal device 100 arranges a plurality of contents C30 on the polyhedron O1. Therefore, the terminal device 100 may rotate the polyhedron O1 so as to preferentially display the surface on which the content C30 satisfying various conditions is arranged among the plurality of content C30s. For example, when the surface OF1 is displayed, the terminal device 100 determines whether or not the content C30 arranged on the surface OF2 and the content C30 arranged on the surface OF3 satisfy a predetermined condition. Then, when the content C30 arranged on the surface OF2 satisfies the predetermined condition, the terminal device 100 rotates the polyhedron O1 upward on the screen to turn the content C20 into the content C30 arranged on the surface OF2. change. On the other hand, when the content C30 arranged on the surface OF3 satisfies a predetermined condition, the terminal device 100 rotates the polyhedron O1 to the left of the screen to shift the content C20 to the content C30 arranged on the surface OF3. You may change it.

Here, the terminal device 100 may select the content C30 to be changed to the content C20 according to an arbitrary condition. For example, the terminal device 100 displays the surface on which the content C20 is arranged among the polyhedron O1 in which the content C20 and the plurality of contents C30 having a display size smaller than the content C20 are arranged on different surfaces, and the polyhedron O1 Of these, the surface on which any of the contents C30 selected according to the attributes of the user is arranged may be displayed.

For example, the terminal device 100 accepts the designation of the attribute information of the user corresponding to the content C30 for each content C30. For example, the terminal device 100 accepts the designation of demographic attributes such as gender and age and psychographic attributes such as hobbies and tastes. Further, the terminal device 100 compares the content C30 with the attributes of the user, and selects the content C30 to be displayed based on the comparison result. Then, when the content C20 is changed, the terminal device 100 may rotate the polyhedron O1 so as to change to the selected content C30. That is, the terminal device 100 may rotate the polyhedron O1 so as to display the surface on which the selected content C30 is arranged.

Further, for example, the terminal device 100 may display the surface on which any of the contents C30 selected according to the state of the terminal device 100 is arranged among the polyhedrons O1. For example, the terminal device 100 selects the content C30 to be displayed from among the plurality of content C30s based on the settings of various applications installed in the terminal device 100 and the applications frequently executed by the user. Then, the terminal device 100 may rotate the polyhedron O1 so as to display the surface on which the selected content C30 is arranged.

Here, when the web content C10 and the advertisement content are displayed at the same time, if the web content C10 contains more text than the image, the advertisement content containing more text than the image tends to be easily selected by the user. When the web content C10 contains more images than the text, the advertisement content containing more images than the text tends to be easily selected by the user. Further, when the web content C10 and the advertisement content are displayed at the same time, the layout of the web content C10 in a range closer to the advertisement content (for example, the layout of the image and the text) is closer to the layout of the advertisement content, the more the advertisement content is displayed. Tends to be easily selected by users.

Therefore, the terminal device 100 may display the surface of the polyhedron O1 on which any of the contents C30 selected according to the aspect of the displayed range of the web contents C10 is arranged. For example, the terminal device 100 displays at least a polyhedron O1 in which the content C30 composed of images and the content C30 composed of text are arranged on different surfaces. Then, when the image is included in the displayed range of the web content C10 by a predetermined threshold value or more, the terminal device 100 displays the surface of the polyhedron O1 on which the content C30 composed of the image is arranged. Further, when the text is included in the displayed range of the web content C10 by a predetermined threshold value or more, the terminal device 100 displays the surface of the polyhedron O1 on which the content C30 composed of the text is arranged. May be good.

For example, the terminal device 100 analyzes the web content C10 and identifies the text and the image included in the predetermined range (hereinafter, referred to as “neighborhood range”) from the polyhedron O1 in the web content C10. Then, when a large amount of text is included in the neighborhood range, the terminal device 100 displays the surface on which the content C30 containing a large amount of text is arranged among the contents C30 arranged in the polyhedron O1. Rotate O1. Further, when a large number of images are included in the vicinity range, the terminal device 100 displays the surface on which the content C30 containing many images is arranged among the contents C30 arranged in the polyhedron O1. Rotate O1.

Further, for example, the terminal device 100 specifies the layout of the neighborhood range, and among the contents C30 arranged on the polyhedron O1, the content C30 whose layout is most similar to the layout of the neighborhood range is specified. Then, the terminal device 100 may rotate the polyhedron O1 so as to display the surface on which the specified content C30 is arranged among the polyhedron O1.

The terminal device 100 may execute the above-mentioned process when changing the content C20 to the content C30, and when the content C30 is displayed, the terminal device 100 executes the above-mentioned process to determine the attributes of the user. The display may be switched to another content C30 selected according to the state of the terminal device 100 or the aspect of the web content C10. For example, the terminal device 100 may analyze the aspect of the web content C10 and switch the display to the content C30 selected according to the analysis result each time the scroll operation is performed and the movement of the web content C10 is completed. ..

[2-6. Suggestions for polyhedra]
Here, the terminal device 100 does not necessarily have to change the content C20 to the content C30 by using the polyhedron O1. For example, the terminal device 100 displays the content C20 and the web content C10, gradually expands the display area of the web content C10 in response to the up scroll operation, reduces the deformation and visibility of the content C20, and then reduces the visibility. , The content C20 may be modified from the content C30 having a smaller display size. In addition to this, the terminal device 100 may change the content C30 to the content C20 in any manner.

Further, when the content C20 is changed to the content C30 by using the polyhedron O1, the terminal device 100 may suggest to the user that the polyhedron O1 is displayed. For example, the terminal device 100 may display the content C20 or the content C30 so that a plurality of surfaces of the polyhedron O1 are displayed. For example, the terminal device 100 does not display only the surface OF1 on which the content C20 is arranged on the initial screen, but displays a plurality of surfaces of the polyhedron O1 by, for example, changing the position of the viewpoint with respect to the polyhedron O1. You may. To give a more specific example, the terminal device 100 may display the polyhedron O1 in a manner in which the polyhedron O1 is looked up from below.

Further, for example, the terminal device 100 starts displaying the polyhedron O1 in a manner of looking up at the polyhedron O1 from below on the initial screen, and then displays only the surface OF2 on which the content C20 is arranged. May be rotated. By executing such a process, the terminal device 100 can induce the user's interest in the content C20 and the content C30 as a result of suggesting the existence of the polyhedron O1 to the user.

[2-7. About landing page]
Here, the terminal device 100 may display contents C20 and C30 that display predetermined contents when selected by the user. That is, the terminal device 100 may display a predetermined landing page when the user selects the content C20. The terminal device 100 may display different landing pages depending on whether the content C20 is selected on the initial screen and the content C20 is selected while the display mode is being changed by the display process described above. ..

Further, the terminal device 100 may display different landing pages depending on, for example, when the user selects the content C30 and when the user selects the content C20. Further, for example, when the terminal device 100 receives a plurality of contents C30, it may display a different landing page for each content C30 selected by the user. That is, the terminal device 100 may display the content according to the surface selected by the user among the plurality of surfaces of the polyhedron O1.

For example, the terminal device 100 receives an image of a predetermined restaurant as the content C20, and as a plurality of content C30, the first text such as "Weekday limited plan, 3800 yen per person with all-you-can-drink <details>". We accept the second text such as "Special plan, 5200 yen per person with all-you-can-drink <details>" and the third text such as "All-you-can-drink only 1200 yen per person <details>".

Then, for example, the terminal device 100 displays the content that becomes the top page of the restaurant when the surface on which the content C20 is arranged is selected, and the first text "Weekday limited plan, with all-you-can-drink for one person". When the surface on which "3800 yen <details>" is arranged is selected, the details of the plan indicated by the first text and the contents for making a reservation are displayed. Further, for example, in the terminal device 100, when the surface on which the second text "special plan, 5200 yen per person with all-you-can-drink <details>" is arranged is selected, the plan indicated by the second text is selected. If the details and contents for making a reservation are displayed and the surface on which the third text "All-you-can-drink only 1200 yen per person <Details>" is placed is selected, the details of the plan indicated by this third text And display content for making reservations.

[2-8. Realization of display mode]
The various display modes described above can be realized by any mode. For example, the terminal device 100 may realize the above-mentioned display processing by Javascript (registered trademark), CSS (Cascading Style Sheets), or the like distributed together with the web contents C10, the contents C20, and C30.

For example, the terminal device 100 may realize the polyhedron O1 as a 3D object realized in a virtual 3D space (a space having a virtual depth) realized in the screen by computer processing. Such a 3D object is realized by specifying a value other than none in the perspective property or preserve-3d in the transform-style property if CSS3 (Cascading Style Sheets 3) is used. To. Then, the terminal device 100 may arrange the contents C20 and C30 on each surface of the polyhedron O1 as a texture, for example. The terminal device 100 may realize the polyhedron O1 by a method other than the above.

Further, for example, the terminal device 100 does not realize the polyhedron O1 by a 3D object, but transforms the contents C20 and C30 so that the polyhedron O1 is displayed as if the contents C20 and C30 are displayed. You may make changes. For example, the terminal device 100 arranges and displays the content C20 in front of the layer on which the offset content C40 and the web content C10 are arranged.

Then, the terminal device 100 gradually scrolls the content C20 each time the web content C10 is scrolled and the web content C10 and the offset content are scrolled upward on the screen (that is, each time the display is shifted by one trapezoid). While transforming into a trapezoid, the width in the vertical direction of the screen is gradually narrowed. Further, the terminal device 100 displays the content C30 in a trapezoidal shape, and gradually expands the width in the vertical direction of the screen while gradually deforming the shape into a quadrangle. By executing such deformation of the contents C20 and C30 each time, the terminal device 100 can transform the contents C20 and C30 in a smooth manner.

[2-9. About user operation]
Here, the terminal device 100 may execute the above-mentioned display process in response to any operation as long as it is an operation performed by the user. For example, in the above example, the terminal device 100 gradually transforms the content C20 into the content C30 in response to the scroll operation. However, the embodiment is not limited to this.

For example, the terminal device 100 may change the content C20 to the content C30 when the scrolling operation for scrolling the web content C10 is performed by a predetermined amount or more. More specifically, when the terminal device 100 performs an up-scrolling operation of a predetermined amount or more while the content C20 is displayed, the terminal device 100 rotates the polyhedron O1 to rotate the content C20 regardless of the amount of the scrolling operation. It may be changed to the content C30.

Further, the terminal device 100 may switch the contents by rotating the polyhedron O1 when the contents C20 or the contents C30 are tapped, for example. Further, for example, the terminal device 100 sets the content C20 according to various actions performed by the user on the terminal device 100, such as when the user issues a predetermined keyword or shakes the terminal device. It may be changed to the content C30.

For example, the terminal device 100 identifies the state of the terminal device 100 and the state around the terminal device 100 by using a microphone and various sensors, and when the specified state satisfies a predetermined condition, the user uses the terminal device. It is presumed that the predetermined action was performed for 100. Then, when it is estimated that the user has performed a predetermined action on the terminal device 100, the terminal device 100 may start the display process.

For example, the terminal device 100 superimposes a character string indicating a predetermined condition on the web content C10 or the content C20, and when the state of the terminal device 100 or the surrounding state of the terminal device 100 satisfies the predetermined condition, the above is described. The display process may be started. That is, if it can be estimated from the content of the operation that the user is interested in the web content C10, the terminal device 100 may start the change process according to an arbitrary operation.

[2-10. About the executing subject]
Although the description is omitted above, the terminal device 100 can realize the above-mentioned display processing by an arbitrary method. For example, the terminal device 100 may realize the above-mentioned display process by downloading an application for causing the terminal device 100 to execute the above-mentioned display process in advance and starting the application at an arbitrary timing.

Further, the terminal device 100 receives the distribution of the control information that causes a general-purpose program such as a web browser to execute the above-mentioned display process at the same time as the distribution of the web contents C10, the contents C20, and C30. Then, the terminal device 100 may perform the above-mentioned display process according to the control information.

Further, the terminal device 100 may acquire the application that realizes the above-mentioned display processing or the application itself that realizes the above-mentioned display processing as control information according to the above-mentioned control information. For example, the terminal device 100 downloads an application that realizes the above-mentioned display process according to the operation of the user, and installs the application in its own device. When such an application is started, it acquires the web contents C10 and the contents C20 and C30 in response to an operation from the user, and controls the terminal device 100 so as to realize the above-mentioned display process. Here, in order to realize the above-mentioned display processing, the application may accept the distribution of the control information, or may include it in the application program in advance.

[3. Distribution system configuration]
Hereinafter, the terminal device 100 and the like that realize the above-mentioned display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to each other via a network N so as to be communicable by wire or wirelessly. Even if the distribution system 1 shown in FIG. 2 includes a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

The terminal device 100 acquires the web content C10 from the content distribution server 30 according to the operation by the user, and when the web content C10 includes an acquisition command requesting the acquisition of the content C20 and C30, the content C20 and C30. Is obtained from the advertisement distribution server 20. Further, when the terminal device 100 receives the distribution of the control information that realizes the above-mentioned display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the advertisement contents such as the contents C20 and C30 to the advertisement distribution server 20 according to the operation by the advertiser. For example, the advertiser terminal 10 uploads the contents C20 and C30 to the advertisement distribution server 20 as the advertisement contents.

Further, the advertiser terminal 10 has, as the contents C20 and C30, an image of the advertisement target, a 3D model of a plurality of components constituting the advertisement target, and a character string displayed when any of the 3D models is displayed. The character string displayed when all the 3D models are displayed, the URL (Uniform Resource Locator) for acquiring the landing page, and the like are submitted to the advertisement distribution server 20. For example, the advertiser registers the contents C20 and C30 via the advertiser terminal 10.

In addition, the advertiser may request the agency to upload the advertisement content. In this case, it is the agency that uploads the advertisement content to the advertisement distribution server 20. In the following, the notation "advertiser" is a concept that includes not only the advertiser but also the agency, and the notation "advertiser terminal" refers to the agency device used not only by the advertiser terminal 10 but also by the agency. It shall be a concept that includes.

The advertisement distribution server 20 is a server device that distributes advertisement contents submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives an advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 matches the user with the advertisement content based on the location of the terminal device 100, the attributes of the user, and the like, and the matching result is targeted for distribution. The advertisement content is delivered to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the above-mentioned display processing to the terminal device 100 together with the contents C20 and C30 which are the advertisement contents. This control information is described by, for example, a script language such as Javascript (registered trademark) or CSS.

The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 can be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web content C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes a web page such as a portal site on which various information is arranged.

Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command instructing the advertisement content to be acquired from the advertisement distribution server 20. For example, in the HTML file or the like forming the web content C10, the URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, arranging it in the display area, and displaying the advertisement content are described as acquisition commands. In this case, the terminal device 100 acquires the contents C20 and C30 as the advertisement contents from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

The various data distributed from the content distribution server 30 to the terminal device 100 are HTML files and images that actually form a web page, moving images displayed together with the web content C10, and the like. Further, the display area may be described as a predetermined display area in the HTML file or the like forming the web content C10, and may be distributed as one of the tiles, for example. In this way, when the display area is delivered as one of the tiles, the acquisition command for acquiring the advertisement content to be displayed in the display area is delivered to the terminal device 100 together with the delivery of the display area portion. ..

[4. Ad distribution server configuration]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of an advertisement distribution server according to the embodiment. As shown in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. In addition, the storage unit 22 stores the advertisement database 24, which is a database in which various information related to the advertisement contents submitted from the advertiser terminal 10 is stored.

Here, FIG. 4 is a diagram showing an example of information stored in the advertisement database according to the embodiment. In the example shown in FIG. 4, the advertisement database 24 has items such as an advertiser ID, advertisement contents, number of impressions, number of guaranteed impressions, and consideration. The advertisement database 24 may further store information for matching the content with the user and information such as CTR (Click Through Rate).

The "advertiser ID" indicates identification information for identifying the advertiser or the advertiser terminal 10. The "advertising content" indicates the content submitted from the advertiser terminal 10, that is, the content related to the advertisement such as the content C20 and C30. Although FIG. 4 shows an example in which conceptual information such as "C20, C30" is stored in the "advertising content", in reality, there are individual objects that try to convey common information to the user. The URL to be used, or the file path name indicating the storage location of these is stored.

In addition to the contents C20 and C30, display instructions for instructing the execution of the above-mentioned display process are registered in the advertisement database 24 as advertisement contents. In such a display instruction, for example, in what position the content C20 is arranged and displayed on the initial screen, what kind of operation is used as a trigger for display processing, and in what mode the content C20 and C30 are displayed. Information indicating the mode of display processing, such as whether to change, is included for each advertisement target. It should be noted that the above-mentioned display instruction is, for example, arbitrarily set by the advertiser when the advertiser registers the advertisement content.

"Impression number" indicates the number of times the advertisement content is displayed. More specifically, the "number of impressions" indicates the number of times the contents C20 and C30 are displayed. The “guaranteed impression number” indicates the number of impressions of the advertising content guaranteed for the consideration. In addition, "compensation" indicates the reward paid by the advertiser when the advertisement content is displayed by the "guaranteed number of impressions". That is, the advertisement distribution server 20 is a server that distributes content related to advertisements in an impression-guaranteed type.

That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” has submitted the contents C20 and C30 as the advertisement contents. Further, in FIG. 4, the number of impressions of the contents C20 and C30 is "10000", the number of guaranteed impressions is "20,000", and the charge amount when the contents C20 and C30 are displayed by the number of guaranteed impressions is "aaa". An example is shown.

In addition, when the content related to the advertisement is delivered in the click charge format in which the charge is made each time the advertisement content is selected, the number of times the content is selected and the charge amount when the content is selected are stored in the advertisement database 24. Etc. are registered. Further, when the advertisement content is selected in the bid format and the selected advertisement content is distributed when the distribution request is received, the advertisement fee set by the advertiser as a reward per impression in the advertisement database 24. The bid price, CTR, etc. are registered.

Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, using a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like to execute various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Will be done. Further, the control unit 23 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 23 includes a trafficking reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and has functions and operations of information processing described below. Realize or execute. The internal configuration of the control unit 23 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 23 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

The submission reception unit 25 receives the submission and display instructions of the contents C20 and C30, which are the advertisement contents, from the advertiser terminal 10 together with the designation of the consideration. In such a case, the submission reception unit 25 registers the contents C20, C30, the display instruction, the advertiser ID, and the received consideration value in the advertisement database 24 in association with each other.

The request reception unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 accepts an HTTP request as an advertisement content acquisition request.

The advertisement selection unit 27 selects the advertisement content of the distribution candidate from the advertisement database 24 when the request for acquisition of the advertisement content is received by the request reception unit 26. For example, the advertisement selection unit 27 matches the advertisement content to be distributed from the advertisement content registered in the advertisement database 24 based on the position of the terminal device 100 and the attributes of the user.

In such matching, the advertising content is selected so that the number of impressions is larger than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects the advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. The advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price or CTR.

Further, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified on the search page. In addition, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement content that matches the user's attribute information (psychographic attribute, demographic attribute, etc.). After that, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when the distribution unit 28 receives the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts the display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute the display process of the content indicated by the extracted display instruction. After that, the distribution unit 28 distributes the generated control information and the advertisement content to the terminal device 100.

[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

The communication unit 31 is realized by, for example, a NIC or the like. Then, the communication unit 31 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

The content storage unit 32 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the content storage unit 32 stores a web page which is an example of the content. For example, the content storage unit 32 stores an HTML file forming a web page, and a still image or a moving image displayed on the web page.

The control unit 33 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using RAM as a work area. .. Further, the control unit 33 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 5, the control unit 33 has a reception unit 34 and a distribution unit 35, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 33 is not limited to the configuration shown in FIG. 5, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 33 is not limited to the connection relationship shown in FIG. 5, and may be another connection relationship.

The reception unit 34 receives a web page acquisition request from the terminal device 100. For example, the reception unit 34 accepts an HTTP request as a request for acquiring a web page.

The distribution unit 35 distributes the web page to the terminal device 100 when the reception unit 34 receives the request for acquiring the web page. Specifically, the distribution unit 35 acquires the web page to be acquired from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when the terminal device 100 receives the web content C10, it transmits a distribution request for the advertisement content to the advertisement distribution server 20 and displays the received advertisement content as a response. Then, the terminal device 100 executes a display process for changing the advertisement content according to the operation of the user.

[6. Terminal device configuration]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. As shown in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. Further, in the following description, the output unit 130 may be described as a screen.

The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the three axial directions. The physical sensor 140 is not limited to the gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

The control unit 150 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using the RAM as a work area. .. For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 150 is not limited to the connection relationship shown in FIG. 6, and may be another connection relationship.

When the request unit 151 receives the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits a request for acquiring the web content C10 indicated by the received URL to the content distribution server 30. Further, when the web content C10 received from the content distribution server 30 includes an acquisition command, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the contents of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and executes the above-mentioned display processing. For example, in the display processing unit 153, as shown in FIG. 6, the control unit 150 displays the acquisition unit 154 by executing the acquisition command distributed together with the web content C10 and the control information distributed together with the advertisement content. It operates as unit 155 and display control unit 156 to execute display processing. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized by, for example, executing control information by a CPU, an MPU, or the like with the RAM as a work area.

The acquisition unit 154 acquires the web contents C10, the contents C20, and C30 (hereinafter, may be collectively referred to as "each web content C10 to C30"). For example, when the acquisition unit 154 acquires the web content C10, the acquisition unit 154 acquires the contents C20 and C30 from the advertisement distribution server 20 in accordance with the acquisition instruction of the web content C10. More specifically, the acquisition unit 154 acquires a plurality of contents C30 that are content including text and have a display size smaller than that of the content C20, together with the content C20 including an image.

The display unit 155 displays the web content C10 and the content C20 related to the advertisement. For example, the display unit 155 arranges and displays the content C20 including the image in a predetermined area on the initial screen, and arranges and displays the web content C10 in the other area. More specifically, when displaying the initial screen when the display unit 155 starts displaying the web content C10 and the content C20, the display unit 155 arranges the upper end of the web content C10 in the lower direction of the screen than the upper end of the content C20. In this state, the web content C10 and the content C20 are displayed.

For example, the display unit 155 generates a polyhedron O1 composed of a plurality of surfaces having different sizes, and displays the content C20 and the plurality of contents C30 having a display size smaller than the content C20 on different surfaces of the generated polyhedron O1. Deploy. Further, for example, the display unit 155 displays on the screen the content in which the offset content C40 and the web content C10 are arranged so that the lower end of the offset content C40 having the same display size as the content C20 and the upper end of the web content C10 overlap. To do. Further, the display unit 155 displays the polyhedron O1 on the front surface of the offset content C40. More specifically, the display unit 155 is different from the content C20 in the content C20 and the plurality of contents C30 having a display size smaller than the content C20. Among the polyhedra O1 arranged on the surface, the surface on which the content C20 is arranged is displayed.

As a result, the display unit 155 displays the web content C10 in a state shifted by the offset content C40 from the upper end of the screen. Then, the display unit 155 displays the content C20 on the front surface of the offset content C40 and the web content C10. As a result, the display unit 155 displays the initial screen in such a manner that the content C20 and the web content C10 are arranged side by side.

Then, the display unit 155 gradually expands the display area of the web content C10 and changes the content C20 to the content C30 according to the control by the display control unit 156. For example, the display unit 155 displays the web contents C10 and the contents C20 and C30 in the display mode shown in FIG.

The display control unit 156 controls the display unit 155 to execute the above-mentioned display process. For example, the display control unit 156 gradually expands the area in which the web content C10 is displayed in response to an operation from the user, and displays the content C20 as the content C30 related to the advertisement and has a display size larger than the content C20. Is changed to small content C30. That is, the display control unit 156 displays the content C30 whose display size is smaller than the content C20, which is the content including the information having a predetermined relationship with the information contained in the content C20.

For example, the display control unit 156 displays the surface on which the content C30 is arranged in the polyhedron O1 in response to an operation from the user such as a scroll operation. More specifically, when the operation of scrolling the web content C10 is performed, the display control unit 156 changes the content C20 to the content C30 by rotating the polyhedron O1 in the scroll direction in response to the scroll operation. Let me.

Here, when the content C20 is changed to the content C30, the display control unit 156 displays the surface of the polyhedron O1 on which any of the content C30 selected according to the user's attribute is arranged. May be good. Further, when the display control unit 156 changes the content C20 to the content C30 or changes the displayed content C30 to another content C30, the display control unit 156 displays the web content C10 of the polyhedron O1. The surface on which any of the contents C30 selected according to the aspect of the range is arranged may be displayed.

For example, the display control unit 156 analyzes the web content C10, and when the image is included in the displayed range of the web content C10 by a predetermined threshold value or more, the content C30 composed of the image is included in the polyhedron O1. Display the placed surface. on the other hand. When the text is included in the displayed range of the web content C10 by a predetermined threshold value or more, the display control unit 156 may display the surface of the polyhedron O1 on which the text content C30 is arranged. Good.

Here, the display control unit 156 may rotate the polyhedron O1 in response to an operation from the user. For example, when the slide operation is performed on the polyhedron O1, the display control unit 156 may rotate the polyhedron O1 according to the direction in which the slide operation is performed. Further, the display control unit 156 may display the content C20 or the content C30 so that a plurality of surfaces of the polyhedron O1 are displayed. For example, the display control unit 156 may even display the polyhedron O1 in a manner of looking up from below.

Further, the display control unit 156 may display contents such as a landing page according to the surface selected by the user among the plurality of surfaces. Further, the display control unit 156 may change the content C20 to the content C30 by automatically rotating the polyhedron O1 when the scroll operation for scrolling the web content C10 is performed by a predetermined amount or more.

[7. Processing flow of terminal device 100]
Next, the procedure of the display process executed by the terminal device 100 that has executed the control information will be described with reference to FIG. 7. FIG. 7 is a flowchart showing an example of a flow of display processing executed by the terminal device according to the embodiment.

For example, the terminal device 100 requests the content distribution server 30 to distribute the web content C10 according to the operation of the user, and receives the web content C10 from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the entire web content C10 screen (step S102). Then, when the distributed web content C10 includes an acquisition command, the terminal device 100 transmits a request (delivery request) for the advertisement content to the advertisement distribution server 20 (step S103).

Here, the terminal device 100 determines whether or not a plurality of contents such as the contents C20 and C30 have been received as the advertisement contents (step S104). Then, when the terminal device 100 determines that the plurality of contents have not been received (step S104: No), the terminal device 100 executes step S104 again.

When the terminal device 100 receives a plurality of contents (step S104: Yes), the terminal device 100 arranges the contents on each surface of the polyhedron O1 having surfaces having different sizes and displays the contents together with the web content C10 (step S105). .. For example, the terminal device 100 displays the web content C10 and the content C20 on the initial screen.

Subsequently, the terminal device 100 determines whether or not the scroll operation has been performed (step S106), and if the scroll operation has been performed (step S106: Yes), the web content C10 is gradually expanded while expanding the display area of the web. The content C10 is scrolled (step S107). At the same time as the process of step S107, the terminal device 100 changes the content to be displayed by rotating the polyhedron O1 (step S108). For example, the terminal device 100 changes the content C20 to the content C30 having a smaller display size. Then, the terminal device 100 executes step S106.

Further, when the scroll operation is not performed (step S106: No), the terminal device 100 determines whether or not the page transition operation for changing the displayed web content C10 is performed (step S109), and is performed. If so (step S109: Yes), the page to be displayed is changed (step S110), and the process is terminated. Further, the terminal device 100 executes step S106 when the page transition operation is not performed (step S109: No).

[8. Modification example]
In the above, an example of the display process by the terminal device 100 has been described while using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, a modified example of the display process executed by the terminal device 100 will be described. The display processing described below is realized by, for example, the processing performed by the acquisition unit 154, the display unit 155, and the display control unit 156, but the embodiment is not limited thereto.

[8-1. About content]
For example, the terminal device 100 may display other contents instead of the web contents C10. Further, the contents C20 and C30 are not limited to the contents related to the advertisement. For example, the terminal device 100 may display arbitrary web contents C10 to C30 including character strings, patterns, images, moving images, and the like other than advertisements by the above-mentioned display processing. Further, the terminal device 100 may display web contents C10 to C30 including games and the like, or may display web contents C10 to C30 including so-called playable advertisements. Further, the terminal device 100 may display the web contents C10 to C30 including the voice. The character strings, patterns, images, moving images, games, sounds, and the like included in the web contents C10 to C30 are not limited to those related to advertisements.

Further, when the terminal device 100 displays the web content C10 which is the game content instead of the web content C10, the terminal device 100 may display auxiliary contents such as a game menu and a tutorial as the contents C20 and C30. Further, the terminal device 100 may execute the above-mentioned display process when displaying an interactive web page created by a technique such as flash or CSS when executing a game.

Further, the terminal device 100 may display the contents C20 and C30 together with the contents of the SNS (Social Networking Service), the screen of the messenger application, the screen of the camera application, and any other contents, and execute the above-mentioned display process. .. In addition to the web content C10, the terminal device 100 may display arbitrary content such as a game, a map, a music playback screen, and a moving image playback screen.

Further, the contents C20 and C30 may be distributed by the same server as the server that distributed the web content C10, or may be distributed from different servers. That is, any mode can be adopted as the mode of the processing for delivering the web contents C10, the contents C20, and C30 when the above-mentioned display processing is executed.

[8-2. About control information]
The terminal device 100 described above executes the above-mentioned display process using the control information distributed by the advertisement distribution server 20 together with the contents C20 and C30. However, the embodiment is not limited to this. For example, the terminal device 100 receives the above-mentioned control information from the content distribution server 30 together with the web content C10, and receives the control instruction from the advertisement distribution server 20 together with the contents C20 and C30. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display process according to the received control instruction.

Further, the terminal device 100 may realize the above-mentioned processing by downloading in advance an application for causing the terminal device 100 to execute the above-mentioned display processing or the like and executing such an application.

[8-3. Device configuration〕
Further, in the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30, but the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be good. In this case, the advertisement distribution server 20 shown in FIG. 3 has, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 shown in FIG. Then, when the advertisement distribution server 20 receives the acquisition request of the web page from the terminal device 100, the advertisement distribution server 20 distributes the web page not including the acquisition command to the terminal device 100 together with the advertisement content.

Further, in the above embodiment, the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100, but the content distribution server 30 may acquire the contents C20 and C30 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives the acquisition request of the content C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the contents C20 and C30 to the content distribution server 30. Further, the content distribution server 30 may distribute the web page not including the acquisition command to the terminal device 100 together with the contents C20 and C30 acquired from the advertisement distribution server 20 to realize the above-mentioned display process.

[8-4. About logs]
Here, the terminal device 100 may take various logs related to the contents C20 and C30. For example, in the terminal device 100, whether or not the content C20 and the content C30 are displayed, whether or not the display mode of the content C20 is changed, whether or not the content C30 is displayed, and how much the display size of the display area of the content C20 is changed. , Even if you take a log showing how much the display size of the display area of the web content C10 has been expanded, how the scroll operation has been performed, whether the slide operation or tap operation has been performed on the contents C20 and C30, etc. Good.

Further, the terminal device 100 may take a log indicating which surface of the polyhedron O1 is displayed, the number of times displayed for each surface, and the like. Further, the terminal device 100 is a log indicating whether or not the display is returned to the initial screen after changing the size of the display area of the content C20, and whether or not the operation of canceling the display of the content C20 and C30 is performed. You may take. Further, the terminal device 100 may acquire a log indicating whether the contents C20 and C30 are displayed a plurality of times. For example, the terminal device 100 may update the screen after the content C30 is displayed, and may acquire a log indicating whether or not the content C20 is redisplayed. Further, the terminal device 100 includes a log indicating whether or not the contents C20 and C30 are displayed a plurality of times by repeatedly performing the scroll operation, and a log indicating how many times each surface is displayed by the operation on the polyhedron O1. May be obtained. Further, the terminal device 100 may acquire a log indicating the number of times the display of the polyhedron O1 is canceled.

For example, if the terminal device 100 continues to display the content C20 without the user scrolling from the initial display, the terminal device 100 may acquire a log indicating that the user is interested in the content C20. Good. On the other hand, the terminal device 100 may take a log indicating that when the content C30 is displayed on the screen or when the user performs various operations on the content C30.

The log acquired by the terminal device 100 in this way is useful for updating the number of impressions and CTR of the contents C20 and C30, billing processing for displaying the contents C20 and C30, and reporting the advertising effect to the advertiser. It becomes a log. For example, when the content C20 and the content C30 are changed a plurality of times as a result of the display processing, it is predicted that the user is interested in the content C20 and C30.

Therefore, the user was interested in the contents C20 and C30 in the log showing the number of times of display and display time of each surface of the contents C20 and C30 and the polyhedron O1, the number of changes and the number of times of canceling the display of the polyhedron O1. It can be an indicator of whether or not. Further, the number of times the content C20 is displayed, the number of times the scroll operation is repeated, and the like can be an index showing the user's recognition of the advertisement.

Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like by using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the number of times the contents C20 and C30 are displayed, the display time, the operation content, and the like.

Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to the log until the landing page is displayed.

[8-5. Operation record of terminal device]
Further, the terminal device 100 described above may transmit a record of how much the user operates the terminal device 100 to the advertisement distribution server 20 in the display mode described above. Specifically, in the terminal device 100, the content and number of scroll operations when the contents C20 and C30 are displayed, the user's selection operation, the number and position of selecting the polyhedron O1, and the user stop the scroll operation. Record the position etc.

Further, the terminal device 100 transmits from the terminal device 100 about the number of scroll operations, the number of reloads, the contents of the above-mentioned display processing, or the information specifying the contents C20 and C30 such as the contents of the contents C20 and C30. It is also possible to record various operations performed by the user on the terminal device 100, such as writing to the SNS. Then, the terminal device 100 transmits the information regarding the operation history to the advertisement distribution server 20.

In such a case, the advertisement distribution server 20 aggregates the information related to the operation history distributed from the terminal device 100, and further acquires the information analyzed for such information. For example, the advertisement distribution server 20 distributes the contents C20 and C30 together with the control information and does not distribute the content C20 and C30, the number of scroll operations, the number of times the display process is executed, and the content and selection of the operation for the polyhedron O1. Information such as the surface, the type of the displayed landing page, the type of the content arranged on the landing page, and the index of the advertising effect such as CTR is acquired. In addition, the advertisement distribution server 20 acquires information indicating the displayed object, the displayed advertisement target, the selected advertisement target, and the like.

Here, the history of operations performed on the web content C10 when the contents C20 and C30 are distributed together with the control information can be an index showing the advertising effect. That is, in the web content C10 in which the content C20 and C30 accompanied by the control information according to the embodiment are displayed, the content C20 and C30 are displayed by the operation of the user, the display mode is changed, or the content C20 and C30 are displayed. Not only the landing page is displayed, but also the operation history itself of how much the user has operated on the web content C10 (that is, how much the user has changed the display mode of the screen) is used. It can be said that it is an index showing the interest of the person in the content C20.

For example, the advertisement distribution server 20 controls according to the embodiment by comparing the content of the scroll operation, the number of scroll operations, the number of taps, whether or not the content C20 is displayed, the number of times the display is returned to the initial state, and the like. When the contents C20 and C30 accompanied by the information are displayed, it is possible to provide the information that the contents C20 and C30 intend to widely convey, that is, an index showing how much interest in the advertisement is generated.

Therefore, the advertisement distribution server 20 transmits information regarding the operation history of the terminal device 100 to the advertiser terminal 10, and thereby, a report showing an index of the advertising effect on the web content C10 in which the contents C20 and C30 according to the embodiment are displayed. Can be. The advertisement distribution server 20 may transmit information and logs related to the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

Thereby, the advertisement distribution server 20 can show the advertiser the usefulness of the display mode of the contents C20 and C30 accompanied by the control information according to the embodiment in the terminal device 100.

[8-6. Others]
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[8-7. program〕
Further, the terminal device 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 8 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as a RAM. Further, the secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the terminal device 100, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 150 by executing the program loaded on the primary storage device 1040.

[9. effect〕
As described above, the terminal device 100 displays the web content C10 and the first content related to the advertisement (for example, the content C20). Then, the terminal device 100 gradually expands the area in which the web content C10 is displayed in response to the operation from the user, and the content C20 is the second content related to the advertisement (for example, the content C30). The display size is changed to the second content, which is smaller than the first content. As a result of such processing, the terminal device 100 displays the content C20 in a display size when the user browses the web content C10, and when the user has a stronger interest in the web content C10, the terminal device 100 is more than the content C20. Since the small content C30 is displayed, it is possible to improve the effect of appealing the information that the content C20 and C30 want to convey to the user while minimizing the deterioration of the impression of the user.

Further, the terminal device 100 displays the surface on which the content C20 is arranged among the polyhedron O1 composed of a plurality of surfaces having different sizes, and responds to the operation from the user, the content C30 of the polyhedron O1. Display the surface on which is placed. For example, when the operation of scrolling the web content C10 is performed, the terminal device 100 changes the content C20 into the content C30 by rotating the polyhedron O1 in the scroll direction. Therefore, since the terminal device 100 can generate the user's interest in the contents C20 and C30, the effect of appealing the information that the contents C20 and C30 want to convey to the user can be improved.

Further, the terminal device 100 rotates the polyhedron O1 in response to an operation from the user. Further, the terminal device 100 displays the content C20 or the content C30 so that the plurality of surfaces of the polyhedron O1 are displayed. Further, the terminal device 100 displays the content corresponding to the surface selected by the user among the plurality of surfaces of the polyhedron O1. Therefore, the terminal device 100 can generate user interest in the contents C20 and C30.

Further, the terminal device 100 displays the surface on which the content C20 is arranged among the polyhedron O1 in which the content C20 and the plurality of contents C30 having a display size smaller than the content C20 are arranged on different surfaces, and the polyhedron O1. Among them, the surface on which any of the contents C30 selected according to the attribute of the user is arranged is displayed. Further, the terminal device 100 displays the surface of the polyhedron O1 on which any of the contents C30 selected according to the aspect of the displayed range of the web contents C10 is arranged. Further, when the image is included in the displayed range of the web content C10 by a predetermined threshold value or more, the terminal device 100 displays the surface of the polyhedron O1 on which the content C30 composed of the image is arranged. When the text is included in the displayed range of the web content C10 at least a predetermined threshold value, the surface of the polyhedron O1 on which the content C30 made of the text is arranged is displayed. As a result of such processing, the terminal device 100 displays, for example, the content C30 that is more easily selected by the user, so that the effect of appealing the information that the content C20 and C30 want to convey to the user can be improved.

Further, the terminal device 100 displays the content C20 or the content C30 in front of the web content C10. Further, the terminal device 100 displays the content C30 including the information having a predetermined relevance to the information contained in the content C20. Then, when the scroll operation for scrolling the web content C10 is performed, the terminal device 100 gradually changes the content C20 to the content C30 in response to the scroll operation.

Further, the terminal device 100 causes the content C20 to be changed to the content C30 when the scrolling operation for scrolling the web content C10 is performed by a predetermined amount or more. Further, when the terminal device 100 displays the initial screen when the display of the web content C10 and the content C20 is started, the terminal device 100 is in a state where the upper end of the web content C10 is arranged downward from the upper end of the content C20. Web content C10 and content C20 are displayed. As a result of these processes, the terminal device 100 can generate the user's interest in the contents C20 and C30, so that the effect of appealing the information that the contents C20 and C30 want to convey to the user can be improved.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the distribution unit can be read as a distribution means or a distribution circuit.

1 Distribution system 10 Advertiser terminal 20 Advertisement distribution server 21, 31, 110 Communication unit 22 Storage unit 23, 33, 150 Control unit 24 Advertisement database 25 Submission reception unit 26 Request reception unit 27 Advertisement selection unit 28 Distribution department 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Acquisition unit 155 Display unit 156 Display control unit

Claims (13)

Of the polyhedra in which the web content, the first content related to the advertisement, and the plurality of second contents related to the advertisement having a display size smaller than the first content are arranged on different surfaces, the surface on which the first content is arranged is arranged on the computer. Display procedure to display and
In response to the operation from the user, the area where the web content is displayed is gradually expanded, and any second content selected according to the attribute of the user among the polyhedra is arranged. An information display program for executing display control procedures for displaying faces. The display procedure displays the surface on which the first content is arranged among the polyhedra composed of a plurality of surfaces having different sizes.
The information display program according to claim 1, wherein the display control procedure displays a surface of the polyhedron on which the second content is arranged in response to an operation from the user. The claim is characterized in that, when an operation for scrolling the web content is performed, the display control procedure changes the first content to the second content by rotating the polyhedron in the scroll direction. The information display program according to item 2. The information display program according to claim 2 or 3 , wherein the display control procedure rotates the polyhedron in response to an operation from the user. The display procedure displays the surface on which the first content is arranged among the polyhedra in which the first content and a plurality of second contents having a display size smaller than the first content are arranged on different surfaces. ,
The display control procedure is characterized in that, among the polyhedra, the surface on which any second content selected according to the aspect of the displayed range of the web content is arranged is displayed. The information display program according to any one of 1 to 4. The display procedure displays at least a polyhedron in which the second content consisting of an image and the second content consisting of text are arranged on different surfaces.
In the display control procedure, when an image is included in the displayed range of the web content by a predetermined threshold value or more, the surface of the polyhedron on which the second content composed of the image is arranged is displayed. When the text is included in the displayed range of the web content at least a predetermined threshold value, the surface of the polyhedron on which the second content composed of the text is arranged is displayed. The information display program according to claim 5. The display control procedure according to any one of claims 2 to 6 , wherein the first content or the second content is displayed so that a plurality of surfaces of the polyhedron are displayed. Information display program. The information display program according to any one of claims 2 to 7 , wherein the display control procedure displays content according to a surface selected by a user among a plurality of surfaces of the polyhedron. .. The information according to any one of claims 1 to 8 , wherein the display control procedure displays a second content including information having a predetermined relevance to the information included in the first content. Display program. The display control procedure is characterized in that, when a scroll operation for scrolling the web content is performed, the first content is gradually changed to the second content in response to the scroll operation. The information display program according to any one of 1 to 9. Among the polyhedra in which the web content, the first content related to the advertisement, and the plurality of second contents related to the advertisement having a display size smaller than the first content are arranged on different surfaces, the surface on which the first content is arranged is displayed. Display and
In response to the operation from the user, the area where the web content is displayed is gradually expanded, and any second content selected according to the attribute of the user among the polyhedra is arranged. An information display device having a display control unit for displaying a surface. It is an information display method executed by the information display device.
Among the polyhedra in which the web content, the first content related to the advertisement, and the plurality of second contents related to the advertisement having a display size smaller than the first content are arranged on different surfaces, the surface on which the first content is arranged is displayed. Display process and
In response to the operation from the user, the area where the web content is displayed is gradually expanded, and any second content selected according to the attribute of the user among the polyhedra is arranged. An information display method including a display control process for displaying a surface. Equipped with a distribution unit that distributes control information to terminal devices that display information on the screen
The distribution unit distributes the control information to the terminal device, thereby delivering the control information.
Among the polyhedra in which the web content, the first content related to the advertisement, and the plurality of second contents related to the advertisement having a display size smaller than the first content are arranged on different surfaces, the surface on which the first content is arranged is displayed. Display processing and
In response to the operation from the user, the area where the web content is displayed is gradually expanded, and one of the second contents selected according to the attribute of the user among the polyhedra is arranged. The terminal device is controlled so as to execute a display control process for displaying a surface.
A distribution device characterized by that.

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