JP6878797B2 - Advertising display veneer, advertisement display veneer construction method, and advertising body - Google Patents

Description

The present invention relates to an advertisement display decorative board, a method of constructing an advertisement display decorative board, and an advertising body.

Decorative boards may be used to enhance the design of the interior walls of buildings and furniture.

Patent Document 1 describes a decorative sheet having a scratch-resistant layer on the surface and an adhesive layer laminated on the opposite side.

Special Table 2011-516299

However, when an advertisement such as a poster is to be posted on the inner wall of a building, the advertising body must be attached by covering the decorative board, and if the advertising body is posted for a long period of time, the advertising body may be damaged or faded, resulting in aesthetics. There was a risk of damage.

The present invention provides an advertising display decorative board having excellent aesthetics, a method for constructing the advertising display decorative board, and an advertising body.

According to the present invention
A decorative sheet including a printing portion on the surface or inside and in which at least a part of the advertising content is visible from the first surface side is provided.
On the first surface, the reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° is 40% or less over a range of a light receiving angle of 0 ° or more and 70 ° or less.
An advertisement display decorative board configured to be removable from the advertisement medium is provided.

According to the present invention
Surface or inside includes a printing unit, a plurality of advertisement display decorative laminate comprising a decorative sheet at least part of which is configured to be visible in the advertising content from the first surface side, with respect to advertising media, removably secured side by side Including the process,
It is a construction method of the advertisement display veneer,
The plurality of advertisement display decorative boards include the first advertisement display decorative board and the second advertisement display decorative board having a surface roughness Ra different from that of the first advertisement display decorative board. Construction method is provided.
Further, according to the present invention.
Includes a step of detachably fixing an advertisement display decorative board including a printing portion on the surface or inside and having a decorative sheet configured so that at least a part of the advertisement content can be visually recognized from the first surface side to the advertisement medium. ,
It is a construction method of the advertisement display veneer,
A method for constructing an advertisement display decorative board, wherein the reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° is 40% or less over a range of a light receiving angle of 0 ° or more and 70 ° or less on the first surface of the advertisement display decorative board.
Is provided.

According to the present invention
Includes a plurality of advertising display veneers including a printing portion on the surface or inside, and a decorative sheet having a decorative sheet configured so that at least a part of the advertising content can be seen from the first surface side.
The plurality of advertisement display decorative boards include a first advertisement display decorative board and a second advertisement display decorative board having a surface roughness Ra different from that of the first advertisement display decorative board.
Provided is an advertising body in which the plurality of advertising display decorative boards are arranged side by side with respect to an advertising medium and fixed to be detachably attached.
Further, according to the present invention.
Includes an advertising display veneer that includes a printed portion on the surface or inside and includes a decorative sheet configured so that at least a portion of the advertising content is visible from the first side.
On the first surface of the advertisement display decorative board, the reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° is 40% or less over a range of a light receiving angle of 0 ° or more and 70 ° or less.
An advertising body in which the advertising display veneer is detachably fixed to an advertising medium
Is provided.

According to the present invention, it is possible to provide an advertisement display decorative board having excellent aesthetics, a method of constructing the advertisement display decorative board, and an advertising body.

It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 1st Embodiment. It is a figure for demonstrating the construction method of the advertisement display decorative board which concerns on 1st Embodiment of this invention. It is a figure which enlarges and shows the region shown by the broken line of FIG. It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 2nd Embodiment. It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 3rd Embodiment. It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 4th Embodiment. It is sectional drawing which illustrates the structure of the advertisement display decorative board which concerns on 5th Embodiment. (A) to (d) are diagrams showing the relationship between the light receiving angle and the reflectance in Examples 2 to 4 and 6, respectively.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all drawings, similar components are designated by the same reference numerals, and description thereof will be omitted as appropriate. In addition, "~" represents "greater than or equal to" to "less than or equal to" unless otherwise specified.

(First Embodiment)
FIG. 1 is a cross-sectional view illustrating the structure of the advertisement display decorative board 10 according to the first embodiment. The advertisement display decorative board 10 includes a decorative sheet 12 and is configured to be removable from the advertising medium. The decorative sheet 12 includes a printing portion 121 on the surface or inside, and is configured so that at least a part of the advertising content can be visually recognized from the first surface 101 side of the advertising display decorative board 10. This will be described in detail below.

The advertisement display decorative board 10 according to the present embodiment is attached to an advertisement medium to display advertisement contents. Since the advertisement display decorative board 10 is configured to be removable from the advertisement medium, it is removed from the advertisement medium when the advertisement period ends. Advertising media are the inner walls and pillars of buildings, the surface of furniture, and the like. Here, as the inner wall of the building, for example, the inner wall of a room, a passage, an elevator, or the like can be specifically mentioned.

The advertising content is composed of appropriate combinations of characters, photographs, figures, symbols, etc., and indicates a series of advertising contents. The advertising content preferably contains characters.

In the present embodiment, the advertisement display decorative board 10 includes a decorative sheet 12, an adhesive layer 13, and a magnet layer 14. However, the advertisement display decorative plate 10 need not be provided with the magnet layer 14 as long as it is configured to be removable from the advertisement medium. In that case, the advertisement display decorative board 10 may be provided with an adhesive layer that can be peeled off from the advertising medium or the decorative sheet 12, for example, on the second surface 102 side of the decorative sheet 12. The second surface 102 is the surface of the main surface of the advertisement display decorative board 10 opposite to the first surface 101.

The structure of the decorative sheet 12 is not particularly limited, but in the present embodiment, the advertising display decorative board 10 includes a surface layer 120 and a core material layer 129. The decorative sheet 12 is composed of, for example, a melamine resin, a solid content of a thermoplastic emulsion resin, polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride, polyester, polytetrafluoroethylene, polyolefin resin, and (meth) krill resin. Consists of one or more resins selected from the group.

In the example of this figure, the surface layer 120 is in contact with the core material layer 129. Further, the surface layer 120 includes a printing base material 122, a printing unit 121, a first resin layer 123, and a second resin layer 124. The surface layer 120 is exposed on the first surface 101 of the advertisement display decorative board 10.

It is preferable that the advertisement display decorative board 10 has flexibility as a whole. Then, it can be fixed to a curved advertising medium. Specifically, it is preferable that the advertisement display decorative board 10 has flexibility to the extent that cracks do not occur when it is bent at 25 ° C. with a bending radius of 10 mm.

The decorative sheet 12 is a portion for displaying advertising content. The decorative sheet 12 is configured so that the printed portion 121, that is, the printed advertising content can be visually recognized from the first surface 101 side.

The surface layer 120 supports, for example, a resin containing a melamine resin (first resin layer 123) on the first surface 101 side, which is an advertising surface, and a thermoplastic emulsion resin on the second surface 102 side in contact with the core material layer 129. It is composed of a surface layer material composed of a printing base material 122 that supports a solid content (second resin layer 124). This will be described in detail below.

The printing substrate 122 is, for example, pulp, linter, synthetic fiber, or glass fiber. Further, the printing base material 122 may be a titanium oxide-containing decorative paper containing a pigment such as titanium oxide.

The printing unit 121 shows the advertising content. The printing unit 121 is ink supported on the printing base material 122 by printing. The printing portion 121 may be formed in layers on the surface of the printing base material 122, or at least a part thereof may be impregnated with the printing base material 122. The printing method is not particularly limited, but gravure printing, inkjet printing, offset printing and the like can be used.

The first resin layer 123 is a layer containing the resin (A) and is a transparent layer located on the first surface 101 side of the printing base material 122. The resin (A) contains a melamine-based resin. The resin (A) preferably contains a melamine resin. As a result, suitable hardness can be imparted to the surface of the decorative sheet 12, and the durability of the advertising display decorative board 10 can be enhanced. In the example of this figure, the first resin layer 123 is exposed on the first surface 101 of the advertisement display decorative board 10.

The melamine resin is not particularly limited, and for example, a melamine resin obtained by reacting melamine and formaldehyde under neutral or weak alkali can be used.

Further, as the melamine resin, a commercially available melamine resin such as a melamine resin manufactured by Sumitomo Chemical Co., Ltd. can also be used.

The method of supporting the resin (A) on the first surface 101 side of the printing substrate 122 is not particularly limited, and for example, a resin varnish in which the resin (A) is dissolved in a solvent is used, for example, a spray device, a shower device, or the like. Examples thereof include a method of applying by using a device such as a kiss coater or a comma coater, and then heating and drying at about 80 to 130 ° C.

The solvent that dissolves the resin (A) is not particularly limited, and examples thereof include water and methanol. Of these, water is preferable. Further, a poor solvent may be used as long as it does not adversely affect the substance. The solid content of the resin varnish (all components excluding the solvent) is not particularly limited, but is preferably 30 to 70% by mass, more preferably 45 to 60% by mass of the resin varnish. Thereby, the impregnation property of the resin varnish into the base material can be improved.

The second resin layer 124 is a layer containing the resin (B). The resin (B) is, for example, the solid content of a thermoplastic emulsion resin. In the present specification, the thermoplastic emulsion resin is a resin containing a thermoplastic resin but dispersed in a solvent to be in an emulsion state. The solid content of the thermoplastic emulsion resin means a component obtained by removing the solvent from the thermoplastic emulsion resin.

The solid content of the thermoplastic emulsion resin contains a component existing as emulsion resin particles, has adhesive properties with metals and various materials, and imparts flexibility to the decorative sheet 12. Therefore, by supporting the solid content of the thermoplastic emulsion resin on the second surface 102 side of the surface layer 120, the adhesive strength between the surface layer 120 and the core material layer 129 can be improved, and the decorative sheet 12 can be used. Bending workability can be improved.

Examples of the solid content of the thermoplastic emulsion resin include emulsion particles of a thermoplastic resin such as acrylic resin, urethane resin, vinyl acetate-based copolymer, urethane acrylic composite particles, styrene butadiene rubber (SBR), and nitrile rubber (NBR). Can be mentioned. Among these, urethane acrylic composite particles are preferable. In the present specification, the urethane-acrylic composite particles mean those having a heterogeneous structure of an acrylic resin and a urethane resin in a single particle.

Since each of the urethane resin and the acrylic resin has high adhesive strength with the core material layer 129, good adhesive strength with the core material layer 129 can be exhibited by using urethane acrylic composite particles. Further, the urethane resin is particularly excellent in toughness, elasticity and flexibility, and the acrylic resin is particularly excellent in transparency, durability, weather resistance, chemical resistance and film forming property.

Further, in the present specification, the “heterogeneous structure” means a structure in which a plurality of phases made of different types of resins exist in one particle, and examples thereof include a core-shell structure, a localized structure, and a sea-island structure. Be done.

As the solid content of the thermoplastic emulsion resin, one containing one of these alone may be used, or one containing a mixture of two or more different types of thermoplastic resins may be used. ..

Further, the solid content of the thermoplastic emulsion resin may contain, if necessary, a small amount of a thickener, a penetration accelerator, an antifoaming agent, or the like, in addition to the emulsion particles of the thermoplastic resin.

The solid content of the thermoplastic emulsion resin preferably contains emulsion resin particles having an average particle size of 30 to 100 nm, and more preferably the average particle size of the emulsion resin particles is 60 to 90 nm. As a result, the impregnation property between the fibers of the surface layer base material is improved, and the surface layer base material can be further impregnated inside the fibers, so that good flexibility can be imparted to the surface layer 120.

The method of supporting the solid content of the thermoplastic emulsion resin on the second surface 102 side of the printing base material 122 is not particularly limited, and the resin (A) is supported on the first surface 101 side of the printing base material 122 as described above. It can be done in the same way as the method. That is, a method of applying a thermoplastic emulsion resin in an emulsion state dissolved in a solvent and heating and drying the resin can be mentioned.

The solvent used for the thermoplastic emulsion resin is not particularly limited, and examples thereof include water. Further, a poor solvent may be used as long as it does not adversely affect the substance. The solid content of the thermoplastic emulsion resin (all components excluding the solvent) is not particularly limited, but is preferably 25 to 60% by mass, more preferably 30 to 45% by mass of the thermoplastic emulsion resin. Thereby, the impregnation property of the thermoplastic emulsion resin into the base material can be improved.

The first resin layer 123 and the second resin layer 124 do not have to form a layer independently. That is, the resin (A) and the resin (B) may be supported on the printing substrate 122. Here, when the printing base material 122 supports the resin, the resin adheres to the surface of the base material (carrier) or is impregnated in the voids inside the base material, and the resin is carried after molding the surface layer material. It means that it is in a state that enables the expression of performance. The first resin layer 123 and the second resin layer 124 have a layered distribution in the surface layer 120, for example. The resin does not have to be uniformly distributed on the surface of the base material and inside the base material.

The core material layer 129 is composed of, for example, a glass cloth or a prepreg based on the glass cloth. Thereby, heat resistance, nonflammability, rigidity and the like can be imparted to the decorative sheet 12.

The thickness of the core material layer 129 is preferably 50 μm or more. As a result, sufficient heat resistance and nonflammability can be imparted to the decorative sheet 12. The upper limit of the thickness is not particularly limited, but the larger the thickness, the larger the thickness and weight of the decorative sheet 12, and the higher the cost. Therefore, the upper limit of the thickness should be set within an allowable range in the design of the final product. Is preferable, and the thickness is preferably 350 μm or less.

The magnet layer 14 is fixed to the second surface 102 side of the decorative sheet 12. When the advertisement display decorative plate 10 is provided with the magnet layer 14, it can be detachably attached to an advertisement medium containing a magnetic material on the surface or inside. The magnetic flux density of the magnet layer 14 is preferably 20 mT or more so that the advertisement display decorative plate 10 is sufficiently strongly fixed to the advertisement medium.

The magnet layer 14 is a layer formed by bonding magnet powder with a binder (bonding resin). The magnet powder preferably has excellent magnetic properties. Such magnet powders include, for example, alloys containing R (where R is at least one of the rare earth elements containing Y), particularly R (where R is at least one of the rare earth elements containing Y). 1), TM (where TM is at least one of the transition metals) and B (boron)-containing alloys.

The binder may be either a thermoplastic resin or a thermosetting resin. Examples of the thermoplastic resin include polyamides (eg, nylon 6, nylon 46, nylon 66, nylon 610, nylon 612, nylon 11, nylon 12, nylon 6-12, nylon 6-66, nylon 6T, nylon 9T). Liquid crystal polymers such as thermoplastic polyimides and aromatic polyesters, polyphenylene oxides, polyphenylene sulfides, polyethylenes, polypropylenes, polyolefins such as ethylene-vinyl acetate copolymers, modified polyolefins, polycarbonates, polymethylmethacrylates, polyethylene terephthalates, polybutylene terephthalates, etc. Examples thereof include polyester, polyether, polyether ether ketone, polyetherimide, polyacetal, etc., or copolymers, blends, polymer alloys, etc. mainly containing these, and one or more of these are mixed. Can be used.

Examples of the thermosetting resin include various epoxy resins such as bisphenol type, novolak type and naphthalene type, phenol resin, urea resin, melamine resin, polyester (unsaturated polyester) resin, polyimide resin, silicone resin and polyurethane resin. These can be mentioned, and one or a mixture of two or more of these can be used. The thermosetting resin (uncured) used may be liquid at room temperature or solid (powdered).

The thickness (average thickness) of the magnet layer 14 is appropriately changed from an aesthetic point of view, but is preferably 0.15 to 6 mm, more preferably 0.6 to 2 mm. The size and shape of the magnet layer 14 can be appropriately changed depending on the shape of the advertisement display decorative plate 10 and the like.

The magnet layer 14 is fixed to the decorative sheet 12 by the adhesive layer 13. The adhesive layer 13 is not particularly limited, but is mainly composed of, for example, an adhesive. Examples of this pressure-sensitive adhesive include rubber-based pressure-sensitive adhesives, acrylic-based pressure-sensitive adhesives, and silicone-based pressure-sensitive adhesives.

As the acrylic pressure-sensitive adhesive, a polymer mainly composed of a low Tg main monomer component that gives adhesiveness, a high Tg comonomer component that gives adhesiveness and cohesiveness, and a functional group-containing monomer component for cross-linking and adhesiveness improvement. Or it consists of a copolymer.

Examples of the main monomer component include acrylic acid alkyl esters such as ethyl acrylate, butyl acrylate, amyl acrylate, 2-ethylhexyl acrylate, octyl acrylate, cyclohexyl acrylate, and benzyl acrylate, and butyl methacrylate and methacrylic acid. Examples thereof include methacrylic acid alkyl esters such as 2-ethylhexyl acid, cyclohexyl methacrylate, and benzyl methacrylate.

Examples of the comonomer component include methyl acrylate, methyl methacrylate, ethyl methacrylate, vinyl acetate, styrene, acrylonitrile and the like.

Examples of the functional group-containing monomer component include carboxyl group-containing monomers such as acrylic acid, methacrylic acid, maleic acid, and itaconic acid, 2-hydroxyethyl (meth) acylate, and 2-hydroxypropyl (meth) acylate. , N-methylolacrylamide and other hydroxyl group-containing monomers, acrylamide, methacrylicamide, glycidyl methacrylate and the like.

As the rubber-based pressure-sensitive adhesive, for example, natural rubber-based, isoprene rubber-based, styrene-butadiene-based, recycled rubber-based, polyisobutyrene-based rubber, styrene-isoprene-styrene, styrene-butadiene-styrene and other rubbers are used. Examples thereof include those mainly containing block copolymers.

Examples of the silicone-based pressure-sensitive adhesive include dimethylsiloxane-based adhesives and diphenylsiloxane-based adhesives.

As the adhesive as described above, either a non-crosslinked type or a crosslinked type can be used. In the latter case, a cross-linking agent can be added if necessary. Examples of the cross-linking agent include epoxy compounds, isocyanato compounds, metal chelate compounds, metal alkoxides, metal salts, amine compounds, hydrazine compounds, aldehyde compounds and the like. Such an adhesive may be either an organic solvent type or an emulsion type.

Further, various additives such as a plasticizer, a tackifier, a thickener, a filler, an antiaging agent, a preservative, an antifungal agent, a dye, and a pigment are added to the adhesive layer 13 as needed. You may.

In addition, when the core material layer 129 is impregnated with an adhesive, the core material layer 129 may also serve as the adhesive layer 13.

The surface roughness Ra of the first surface 101 of the advertisement display decorative board 10 is preferably 5 μm or less. Further, on the first surface 101 of the advertisement display decorative board 10, the reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° is preferably 40% or less over a range of a light receiving angle of 0 ° or more and 70 ° or less. More preferably, it is less than%. Then, on the first surface 101 of the advertisement display decorative board 10, the reflectance of each light having a wavelength of 440 nm, 550 nm, and 700 nm at an incident angle of 45 ° is 40% over a range of a light receiving angle of 0 ° or more and 70 ° or less. It is more preferably less than or equal to, and even more preferably 30% or less. Then, the advertisement displayed on the advertisement display decorative board 10 becomes particularly easy to see. Specifically, it becomes difficult for the difference in color to appear depending on the viewing angle, and the color contrast becomes easy to recognize. Here, the light having a wavelength of 440 nm is red light, the light having a wavelength of 550 nm is green light, and the light having a wavelength of 700 nm is blue light.

Above all, when the advertisement display decorative board 10 displays the character content, the surface roughness Ra of the first surface 101 is preferably 0.3 μm or more and 5 μm or less. By doing so, the gloss of the first surface 101 is suppressed, and the color contrast is particularly easy to see, so that the character information can be easily recognized by the viewer of the advertisement display decorative board 10, and the unevenness of the surface is too large. Does not make the characters difficult to see.

On the other hand, when the advertisement display decorative board 10 displays a figure or a photograph, the surface roughness Ra of the first surface 101 is preferably 0.3 μm or less. By doing so, the first surface 101 of the advertisement display decorative board 10 can be given an appropriate gloss, and an impact can be given to the person who sees the advertisement display decorative board 10.

The surface roughness and reflectance of the first surface 101 of the advertisement display decorative board 10 can be adjusted, for example, by pressure-molding the layers constituting the first surface 101 with a roll or the like having a predetermined uneven pattern.

When the veneer is simply used as the wallpaper for the interior, only the design needs to be emphasized, whereas in the advertisement display veneer 10, as described above, the advertising content is different from the mere design and aesthetics. It is preferable to have a surface shape or the like corresponding to the contents of.

The manufacturing method of the advertisement display decorative board 10 will be described below. The advertisement display decorative board 10 is formed by fixing the magnet layer 14 to the decorative sheet 12 via the adhesive layer 13. Specifically, an adhesive or the like constituting the adhesive layer 13 is applied to the decorative sheet 12, and the magnet layer 14 is laminated. However, the magnet layer 14 coated with the adhesive may be laminated on the decorative sheet 12.

The decorative sheet 12 is obtained by superimposing the surface layer 120 and the core material layer 129, heat-press molding the surface layer 120, and laminating the decorative sheet 12. Further, when the decorative sheet 12 is molded, the surface roughness of the first surface 101 of the advertisement display decorative board 10 and the reflectance of light can be adjusted by stacking predetermined plate materials.

The surface layer 120 is obtained as follows. First, the printing unit 121 is formed by printing the advertising content on the printing base material 122. Next, the first resin layer 123 is formed on one surface of the printing base material 122 provided with the printing unit 121, and the second resin layer 124 is formed on the other surface.

The method for manufacturing the advertisement display decorative board 10 is not limited to the above method. For example, a carrier film may be used if necessary. The carrier film is used to protect any layer during production or to facilitate production. The carrier film is not included in the advertisement display decorative board 10 by being removed thereafter.

FIG. 2 is a diagram for explaining a method of constructing the advertisement display decorative board 10 according to the present embodiment. In this construction method, the advertisement display decorative board 10 as described above is detachably fixed to the advertisement medium. This will be described in detail below.

In this figure, an example of fixing the advertisement display decorative board 10 to the inner wall of the elevator is shown. In particular, a plurality of advertisement display decorative boards 10a, 10b, 10c, and 10d are fixed side by side. The size of the advertisement display veneer 10 is adjusted according to the size of the inner wall, and the inner wall is almost entirely covered with the plurality of advertisement display veneers 10. By using the plurality of advertisement display decorative boards 10 in this way, it becomes easier to manufacture, transport, and construct the advertisement display decorative board 10 than when covering with only one advertisement display decorative board 10. In this case, one advertisement content may be divided into a plurality of parts and displayed on each advertisement display decorative board 10. That is, one advertisement content may be composed of a combination of a plurality of advertisement display decorative plates 10. It should be noted that a plurality of advertising contents (for example, advertisers different from each other) may be displayed on one advertising medium. Further, the entire inner wall does not necessarily have to be covered with the advertisement display decorative board 10.

FIG. 3 is an enlarged view of the area shown by the broken line in FIG. In the example of this figure, a plurality of advertisement display decorative boards 10 are arranged and fixed in a state of being separated from each other. When the decorative sheet 12 contains paper or the like, swelling may occur due to moisture absorption. On the other hand, by constructing the plurality of advertisement display decorative plates 10 so as to be separated from each other in this way, it is possible to prevent the advertisement display decorative plates 10 from being displaced or lifted due to expansion. However, when the advertisement display decorative board 10 has a structure that does not include paper or the like, the plurality of advertisement display decorative boards 10 may be fixed in a state of being in contact with each other.

Further, the plurality of advertisement display decorative plates 10 may include a first advertisement display decorative plate 10a and a second advertisement display decorative plate 10b having a surface roughness Ra different from that of the first advertisement display decorative plate 10a. .. For example, it is preferable that the surface roughness Ra of the first surface 101 is increased as the area where the character content is displayed is larger. By doing so, the gloss of the first surface 101 is suppressed, and the character information can be easily recognized by the person who sees the advertisement display decorative board 10.

According to the method of constructing the advertisement display decorative plate 10 according to the present embodiment, the decorative sheet 12 including the printing portion 121 on the surface or inside and having at least a part of the advertisement content visible from the first surface 101 side is provided. It is possible to obtain an advertising body including a plurality of advertising display decorative plates 10 to be provided, and the plurality of advertisement display decorative plates 10 are detachably fixed to an advertising medium.

Although the example in which the printing unit 121 is located inside the decorative sheet 12 has been described above, the printing unit 121 may be located on the surface of the decorative sheet 12 on the first surface 101 side.

Next, the operation and effect of this embodiment will be described. According to the present embodiment, the advertisement display decorative board 10 is an inner wall material of a building, furniture, or the like, and can function as an advertising body having excellent durability and aesthetics by itself or a plurality of them.

Further, since the advertisement display decorative plate 10 is configured to be removable from the advertisement medium, it can be easily replaced at the end of the advertisement period.

Further, according to the advertisement display decorative board 10 according to the present embodiment, the construction cost of the decorative board can be covered by the advertising cost. Specifically, if the inner wall of an elevator or the like is deteriorated and a new decorative board is to be installed, a construction cost is required. Here, if the advertisement display decorative board as in the present embodiment is installed, the contractor can collect the advertising cost from the advertiser and can use it for the construction cost. Therefore, the contractor can improve the aesthetics of the interior at a low cost.

(Second embodiment)
FIG. 4 is a cross-sectional view illustrating the structure of the advertisement display decorative board 10 according to the second embodiment. The advertisement display decorative board 10 according to the present embodiment is the same as the advertisement display decorative board 10 according to the first embodiment except for the structure of the surface layer 120.

In this embodiment, the surface layer 120 includes a metal layer 125. By doing so, the advertisement display decorative plate 10 can be given a metallic luster when viewed from the first surface 101 side, and the impression of the advertisement can be strengthened. Specifically, the printing portion 121 is located between the first surface 101 of the advertisement display decorative board 10 and the metal layer 125, so that a metallic luster is generated in the background of the advertisement content. In the advertisement display decorative board 10, the printing portion 121 may be formed so as to cover the entire metal layer 125 when viewed from the first surface 101. Even in that case, a metallic luster is felt through the printed portion 121.

The metal layer 125 is aluminum, gold, silver or the like. The thickness of the metal layer 125 is not particularly limited, but is preferably 1 nm or more and 300 μm or less. Then, a metallic luster can be produced without impairing the flexibility of the advertisement display decorative board 10.

In this embodiment, the printing substrate 122 is, for example, a transparent resin film. The printing substrate 122 contains, for example, one or more of a polyolefin resin, a polyester resin, and an acrylic resin.

The advertisement display decorative board 10 according to the present embodiment can be manufactured in the same manner as the advertisement display decorative board 10 according to the first embodiment except for the method for manufacturing the surface layer 120. In the present embodiment, the printing unit 121 is formed by printing on the surface of the printing substrate 122 that is on the second side 102 side. Then, the second resin layer 124 is formed so as to cover the printing portion 121, and the metal layer 125 is laminated by further stacking the metal foils. On the other hand, the first resin layer 123 is formed on the surface of the printing substrate 122 that is on the first surface 101 side. That is, a surface layer 120 in which the first resin layer 123, the printing base material 122, the printing portion 121, the second resin layer 124, and the metal layer 125 are laminated in this order from the first surface 101 side of the advertisement display decorative board 10 is obtained. Be done. However, the surface layer 120 according to the present embodiment is not limited to the example in this figure, and for example, the printing unit 121 prints on the surface of the printing base material 122 on the first side 101 side as in the first embodiment. It may be formed by.

Next, the operation and effect of this embodiment will be described. According to the present embodiment, the same actions and effects as those of the first embodiment are obtained. In addition, the metal layer 125 can give a metallic luster to the background of the advertising content.

(Third Embodiment)
FIG. 5 is a cross-sectional view illustrating the structure of the advertisement display decorative board 10 according to the third embodiment. The advertisement display decorative board 10 according to the present embodiment is the same as the advertisement display decorative board 10 according to the first embodiment except for the structure of the decorative sheet 12.

In the present embodiment, the decorative sheet 12 includes a first resin layer 123, a second resin layer 124, and a printing unit 121. Then, the second resin layer 124 functions as the printing base material 122.

The first resin layer 123 is a transparent resin film. The first resin layer 123 contains a synthetic resin such as polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride, polyester, polytetrafluoroethylene, polyolefin resin, or (meth) krill resin. The first resin layer 123 is laminated on the second resin layer 124 on which the printing portion 121 is formed, for example, by laminating by embossing rolling. The thickness of the first resin layer 123 is, for example, 10 μm or more and 80 μm or less.

The second resin layer 124 contains a synthetic resin such as polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride polyester, polyolefin resin, or (meth) krill resin. The second resin layer 124 may further contain a nonflammable inorganic filler. Examples of the inorganic filler include CaCO ₃ , Mg (OH) ₂ , Al (OH) ₃ , SiO ₂ , clay (for example, montmorillonite or kaolin) and the like. The thickness of the second resin layer 124 is, for example, 60 μm or more and 150 μm or less. The second resin layer 124 can be formed, for example, by casting or calendering.

The advertisement display decorative board 10 according to the present embodiment is the same as the manufacturing method of the advertisement display decorative board 10 according to the first embodiment except for the method for forming the decorative sheet 12. In the present embodiment, the decorative sheet 12 forms a printing portion 121 by printing on the surface of the second resin layer 124 that is on the first surface 101 side, and then forms the first resin layer 123 so as to cover the printing portion 121. Obtained by doing.

According to the present embodiment, the same actions and effects as those of the first embodiment are obtained.

(Fourth Embodiment)
FIG. 6 is a cross-sectional view illustrating the structure of the advertisement display decorative board 10 according to the fourth embodiment. The advertisement display decorative board 10 according to the present embodiment is the same as the advertisement display decorative board 10 according to the third embodiment except that the decorative sheet 12 includes the metal layer 125.

In this embodiment, the decorative sheet 12 includes a metal layer 125. The metal layer 125 is the same as the metal layer 125 described in the second embodiment. The metal layer 125 is located between the second resin layer 124 and the adhesive layer 13. In the present embodiment, the second resin layer 124 is a transparent resin. However, the second resin layer 124 may be colored.

In the method for manufacturing the advertisement display decorative board 10 according to the present embodiment, after the first resin layer 123 is laminated on the second resin layer 124 and before the adhesive layer 13 is laminated on the decorative sheet 12, the second resin layer is laminated. The metal layer 125 is laminated by depositing on 124.

According to the present embodiment, the same actions and effects as those of the first embodiment are obtained. In addition, the metal layer 125 can give a metallic luster to the background of the advertising content.

(Fifth Embodiment)
FIG. 7 is a cross-sectional view illustrating the structure of the advertisement display decorative board 10 according to the fifth embodiment. The advertisement display decorative board 10 according to the present embodiment is the same as the advertisement display decorative board 10 according to at least one of the first to fourth embodiments, except that the protective layer 126 is provided. This figure shows an example corresponding to the third embodiment.

In the present embodiment, the advertisement display decorative board 10 further includes a protective layer 126 on the first surface 101 side of the decorative sheet 12. The protective layer 126 is a transparent layer having scratch resistance. The protective layer 126 is exposed on the first surface 101 of the advertisement display decorative board 10. The protective layer 126 is not particularly limited, but includes, for example, a resin (C) and a filler. The thickness of the protective layer 126 is not particularly limited, but is, for example, 5 μm or more and 100 μm or less.

The resin (C) contains at least one of a reactive polyurethane resin, a polyester resin, a polyolefin resin, an acrylic resin, an acrylic-urethane resin, a silicone, and a fluoropolymer.

Fillers include, for example, beads or particles made of alumina, silica, chromium oxide, iron oxide, zirconium, titanium, or mixtures thereof. However, it is not limited to these. The particle shape of the filler includes, but is not limited to, spherical, tufted, oblong, needle-like, polyhedral, cylindrical or amorphous. The hardness of the filler is, for example, 8 to 15 Mohs hardness. The average particle size of the filler may be greater than or equal to the thickness of the protective layer 126 after drying, and is, for example, 10 μm or more and 110 μm or less. The filler is preferably evenly dispersed in the protective layer 126.

The protective layer 126 may further contain a cross-linking agent. Examples of the cross-linking agent include a bisamide cross-linking agent, an aziridine cross-linking agent, a carbodiimide cross-linking agent, an epoxy cross-linking agent, and an isocyanate cross-linking agent. The content of the cross-linking agent is, for example, 5 parts by weight or more and 30 parts by weight or less in terms of solid content with respect to 100 parts by weight of the resin (C).

The protective layer 126 is formed by applying a material mixed with the above components to a surface of the first resin layer 123 on the first surface 101 side by, for example, a bar coating method, and pressing the protective layer 126 with a heated roll and an unheated nip roll. Can be formed with.

Next, the operation and effect of this embodiment will be described. According to the present embodiment, the same actions and effects as those of the first embodiment are obtained. In addition, the protective layer 126 improves the durability of the advertisement display decorative board 10.
Hereinafter, an example of the reference form will be added.
1. 1. A decorative sheet including a printing portion on the surface or inside and in which at least a part of the advertising content is visible from the first surface side is provided.
An advertising display veneer that is configured to be removable from the advertising medium.
2. 1. 1. In the advertisement display decorative board described in
An advertisement display decorative board further provided with a magnet layer fixed to a second surface side of the decorative sheet opposite to the first surface.
3. 3. 2. In the advertisement display decorative board described in
An advertisement display decorative board having a magnetic flux density of 20 mT or more in the magnet layer.
4. 2. Or 3. In the advertisement display decorative board described in
The magnet layer is an advertisement display decorative board fixed to the decorative sheet by an adhesive layer.
5. 1. 1. ~ 4. In the advertisement display decorative board described in any one of
The decorative sheet is a group composed of a melamine resin, a solid content of a thermoplastic emulsion resin, polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride, polyester, polytetrafluoroethylene, polyolefin resin, and (meth) krill resin. Advertising display veneer containing one or more resins selected from.
6. 1. 1. ~ 5. In the advertisement display decorative board described in any one of
The decorative sheet is an advertisement display decorative board including a glass cloth.
7. 1. 1. ~ 6. In the advertisement display decorative board described in any one of
Flexible advertising display veneer.
8. 1. 1. ~ 7. In the advertisement display decorative board described in any one of
A protective layer is further provided on the first surface side of the decorative sheet.
The protective layer is an advertisement display decorative board containing a resin (C) and a filler.
9. 8. In the advertisement display decorative board described in
The resin (C) is an advertising display decorative board containing at least one of a reactive polyurethane resin, a polyester resin, and a polyolefin resin, an acrylic resin, an acrylic-urethane resin, a silicone, and a fluoropolymer.
10. 1. 1. ~ 9. In the advertisement display decorative board described in any one of
An advertisement display decorative board having a surface roughness Ra of the first surface of 5 μm or less.
11. 1. 1. -10. In the advertisement display decorative board described in any one of
On the first surface, an advertisement display decorative board in which the reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° is 40% or less over a range of a light receiving angle of 0 ° or more and 70 ° or less.
12. Advertising display makeup that detachably fixes an advertising display decorative board including a printing portion on the surface or inside and having a decorative sheet configured so that at least a part of the advertising content can be seen from the first surface side. How to install the board.
13. 12. In the construction method of the advertisement display decorative board described in
A method of constructing an advertisement display decorative board for fixing a plurality of the advertisement display decorative boards side by side.
14. 13. In the construction method of the advertisement display decorative board described in
A method for constructing an advertisement display veneer, in which the plurality of advertisement display veneers are arranged and fixed in a state of being separated from each other.
15. 13. Or 14. In the construction method of the advertisement display decorative board described in
The plurality of advertisement display decorative boards include the first advertisement display decorative board and the second advertisement display decorative board having a surface roughness Ra different from that of the first advertisement display decorative board. Construction method.
16. Includes a plurality of advertising display veneers including a printing portion on the surface or inside, and a decorative sheet having a decorative sheet configured so that at least a part of the advertising content can be seen from the first surface side.
An advertising body in which the plurality of advertising display veneers are detachably fixed to an advertising medium.

Hereinafter, the present embodiment will be described in detail with reference to Examples. The present embodiment is not limited to the description of these examples.

In Examples 1 to 6, an advertisement display decorative board having the same structure as described in the first embodiment was produced. In Examples 1 to 6, the surface shapes were made different from each other. In addition, each advertisement display decorative board shall display black characters and color photographs on a white background as advertisements.

The surface roughness Ra of Examples 1 to 5 was measured according to JIS B 0633: 2011 using a surface roughness measuring instrument (SURFCOM 130A, manufactured by Tokyo Seimitsu Co., Ltd.). The results are shown in Table 1. Each result is an average value obtained by preparing and measuring three samples. In addition, in each example, the legibility (visibility) of the characters was confirmed. "○" is when the characters are easy to see from any angle, "△" is when it is difficult to see the characters from some angles, and "×" is when the characters are hard to see from any angle. Was evaluated as. The results are summarized in Table 1.

As shown in the results shown in Table 1, in Examples 3 to 5 in which the surface roughness Ra was 0.3 μm or more and 5 μm or less, the visibility of the characters was good.

Further, the reflectance of the advertising veneer of Examples 2 to 4 and 6 was measured using a three-dimensional variable angle spectrophotometric colorimetric system (GCMS-4, manufactured by Murakami Color Technology Laboratory Co., Ltd.). In the measurement, the incident angle was 45 °, the tilt angle was 0 °, and the light receiving angle was changed in the range of 0 ° or more and 70 ° or less. The measurement was performed with light having wavelengths of 440 nm, 550 nm, and 700 nm. 8 (a) to 8 (d) are diagrams showing the relationship between the light receiving angle and the reflectance in Examples 2 to 4 and 6, respectively. In this system, for convenience of analysis, when the reflectance is very high such as specular reflection, the reflectance exceeding 100% may be set as the measured value. Of the obtained reflectances, values exceeding 100% are estimated to actually have a reflectance of about 90 to 100%. Of the reflectances obtained at a plurality of light receiving angles of 0 ° or more and 70 ° or less, the reflectances at the light receiving angles of 10 °, 43 °, 45 °, 47 °, and 60 ° are shown in Tables 2 to 4. Table 2 shows the results at a wavelength of 440 nm, Table 3 shows the results at a wavelength of 550 nm, and Table 4 shows the results at a wavelength of 700 nm. Moreover, in each Example, the legibility (visibility) of the advertisement was confirmed. "◎" indicates that the entire advertisement is easy to see from any angle, "○" indicates that part of the advertisement is difficult to see from some angles, and the entire advertisement is visible from some angles. The case where it was difficult to see was evaluated as "Δ", and the case where it was difficult to see the entire advertisement from any angle was evaluated as "x". The results are shown in Table 3.

As shown in the results shown in FIGS. 8 (a) to 8 (d) and Tables 2 to 4, in Examples 3 and 4, the light receiving angle of 0 ° or more and 70 ° or less at any wavelength of 440 nm, 550 nm, and 700 nm. The reflectance was 40% or less over the range. In Example 2, the reflectance was high at 45 ° (specular reflection), but the reflectance was 40% or less except for specular reflection. In Example 6, the reflectance was high at a light receiving angle near 45 °, and exceeded 40% at a wavelength of 550 nm. Then, while the visibility of the advertisement was good in Examples 3 and 4 when viewed from any angle, in Examples 2 and 6, the lighting was strongly transferred when viewed from a part of the angles. At least part of the ad was hard to see.

Although the embodiments of the present invention have been described above with reference to the drawings, these are examples of the present invention, and various configurations other than the above can be adopted.

10 Advertising display Decorative board 12 Decorative sheet 13 Adhesive layer 14 Magnet layer 120 Surface layer 121 Printing section 122 Printing base 123 First resin layer 124 Second resin layer 125 Metal layer 126 Protective layer 129 Core material layer

Claims (16)

A decorative sheet including a printing portion on the surface or inside and in which at least a part of the advertising content is visible from the first surface side is provided.
On the first surface, the reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° is 40% or less over a range of a light receiving angle of 0 ° or more and 70 ° or less.
An advertising display veneer that is configured to be removable from the advertising medium. In the advertisement display decorative board according to claim 1,
An advertisement display decorative board further provided with a magnet layer fixed to a second surface side of the decorative sheet opposite to the first surface. In the advertisement display decorative board according to claim 2.
An advertisement display decorative board having a magnetic flux density of 20 mT or more in the magnet layer. In the advertisement display decorative board according to claim 2 or 3.
The magnet layer is an advertisement display decorative board fixed to the decorative sheet by an adhesive layer. In the advertisement display decorative board according to any one of claims 1 to 4.
The decorative sheet is a group composed of a melamine resin, a solid content of a thermoplastic emulsion resin, polyvinyl chloride, polyvinyl fluoride, polyvinylidene fluoride, polyester, polytetrafluoroethylene, polyolefin resin, and (meth) krill resin. Advertising display veneer containing one or more resins selected from. In the advertisement display decorative board according to any one of claims 1 to 5,
The decorative sheet is an advertisement display decorative board including a glass cloth. In the advertisement display decorative board according to any one of claims 1 to 6,
Flexible advertising display veneer. In the advertisement display decorative board according to any one of claims 1 to 7.
An advertising display decorative board further provided with a protective layer on the first surface side of the decorative sheet, and the protective layer contains a resin (C) and a filler. In the advertisement display decorative board according to claim 8.
The resin (C) is an advertising display decorative board containing at least one of a reactive polyurethane resin, a polyester resin, and a polyolefin resin, an acrylic resin, an acrylic-urethane resin, a silicone, and a fluoropolymer. In the advertisement display decorative board according to any one of claims 1 to 9,
An advertisement display decorative board having a surface roughness Ra of the first surface of 5 μm or less. Surface or inside includes a printing unit, a plurality of advertisement display decorative laminate comprising a decorative sheet at least part of which is configured to be visible in the advertising content from the first surface side, with respect to advertising media, removably secured side by side Including the process,
It is a construction method of the advertisement display veneer,
The plurality of advertisement display decorative boards include the first advertisement display decorative board and the second advertisement display decorative board having a surface roughness Ra different from that of the first advertisement display decorative board. Construction method. In construction methods ad decorative plate according to claim 1 1,
A method for constructing an advertisement display decorative board, in which the plurality of advertisement display decorative boards are arranged and fixed in a state of being separated from each other. Includes a step of detachably fixing an advertisement display decorative board including a printing portion on the surface or inside and having a decorative sheet configured so that at least a part of the advertisement content can be visually recognized from the first surface side to the advertisement medium. ,
It is a construction method of the advertisement display veneer,
A method for constructing an advertisement display decorative board, wherein the reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° is 40% or less over a range of a light receiving angle of 0 ° or more and 70 ° or less on the first surface of the advertisement display decorative board. .. In the method of constructing the advertisement display decorative board according to claim 13,
A method of constructing an advertisement display decorative board in which a plurality of the advertisement display decorative boards are arranged and fixed in a state of being separated from each other. Includes a plurality of advertising display veneers including a printing portion on the surface or inside, and a decorative sheet having a decorative sheet configured so that at least a part of the advertising content can be seen from the first surface side.
The plurality of advertisement display decorative boards include a first advertisement display decorative board and a second advertisement display decorative board having a surface roughness Ra different from that of the first advertisement display decorative board.
An advertising body in which the plurality of advertising display veneers are arranged and detachably fixed to an advertising medium. Includes an advertising display veneer that includes a printed portion on the surface or inside and includes a decorative sheet configured so that at least a portion of the advertising content is visible from the first side.
On the first surface of the advertisement display decorative board, the reflectance of light having a wavelength of 550 nm at an incident angle of 45 ° is 40% or less over a range of a light receiving angle of 0 ° or more and 70 ° or less.
An advertising body in which the advertising display decorative board is detachably fixed to an advertising medium.

Images