JP5852068B2 - Net super server and program - Google Patents

Description

  Embodiments described herein relate generally to a net super server and a program.

  With the spread of networks in recent years, a sales method (EC: Electronic Commerce) for selling products via the Internet is actively performed. Also, in a store such as a supermarket, a so-called net supermarket sales method is performed in which products sold in the store are sold via a network such as the Internet.

  In order for a customer to shop at an online supermarket, the customer himself / herself usually accesses the Internet supermarket site via a network from a customer terminal such as a personal computer (PC), tablet terminal, smartphone or mobile phone at home. The store orders the product, and the store delivers the ordered product to the home on the same day or at a later date.

  On the other hand, in recent years, when a product is purchased, a so-called brand switching sales promotion activity has been carried out in which a coupon that can be applied to purchase a product that has a competitive relationship with the product has been implemented. Some say they want to implement brand switching.

  The problem to be solved by the present invention is to provide a net super server and a program capable of performing brand switching in a net super.

The net super server of the embodiment is connected to a customer terminal via a network, and is purchased by a customer in a net super server that manages product information of products sold at a net supermarket, which is a sales method for in-store products via the network The product screen information transmitting means for transmitting product screen information for displaying product information of possible products on the customer terminal to the customer terminal, and the customer terminal displaying the product screen based on the product screen information. A selection judging means for judging whether or not the product has been selected as a purchase target product, and a coupon to which a coupon is applied in order to give a privilege to another product different from the purchase target product. Target determination means for determining whether or not the product is a target product, and the target determination means determines that the purchase target product is the coupon target quotient. If it is judged that the transmission promotional screen information for displaying promotional screen including a key for selecting as purchased the other products encourages the purchase of the other items to the customer terminal to the customer terminal A sales promotion screen information transmitting means, and a selecting means for selecting the other product as the purchase target product when the key displayed on the customer terminal is operated .

The program of the embodiment, computer connected by the customer terminal and the network, is used as a net super server that manages product information of the products sold in online supermarket a store sales method of products via the network The product screen information transmitting means for transmitting product screen information for displaying the product information of products that can be purchased by the customer to the customer terminal, and the customer displaying the product screen based on the product screen information. In the terminal, a selection determination means for determining whether or not the product is selected as a purchase target product, and a coupon for granting a privilege to another product whose purchase target product determined to be selected is different from the purchase target product The object determination means for determining whether or not the product is a coupon target product, and the target determination means If it is determined that the serial is a coupon subject merchandise, the promotional screen information for displaying the promotional screen that contains the key to select as a purchase target the other products with promoting the purchase of the other items in the customer terminal A sales promotion screen information transmitting unit that transmits to a customer terminal and a selection unit that selects the other product as the purchase target product when the key displayed on the customer terminal is operated .

FIG. 1 is a diagram showing the entire system of the present embodiment. FIG. 2 is a block diagram of the net super server. FIG. 3 is a memory map showing the product master of the net super server. FIG. 4 is a memory map showing a coupon master of the net super server. FIG. 5 is a memory map showing the customer master of the net super server. FIG. 6 is a functional block diagram showing a functional configuration of the net super server. FIG. 7 is a flowchart showing the flow of control processing of the net super server. FIG. 8 is a diagram showing a display screen of the customer terminal. FIG. 9 is a diagram showing a sales promotion screen of the customer terminal. FIG. 10 is a diagram showing a detailed screen of the customer terminal.

  Hereinafter, a net super server and a program according to embodiments will be described in detail with reference to the accompanying drawings. The present invention is not limited to the embodiments described below.

  FIG. 1 is a diagram showing an entire system 1 according to the present embodiment. In FIG. 1, the store system 2 and the headquarter system 3 are connected by a dedicated line 4. The store system 2 is connected to the net super system 5 via the network 7. The net super system 5 is connected to a customer terminal 6 (for example, a personal computer 6a or a mobile phone 6b) via a network 7 such as the Internet. The customer terminal 6 includes a display unit 61 that displays information.

  The headquarter system 3 provided in the headquarters includes a headquarter server 20. The headquarter server 20 is a customer master (not shown) for managing customer information (for example, customer name, age, address, gender, birthday, purchase history, accumulated points, customer rank, attribute information, etc.) for each customer. And a product master (not shown) for storing product information for each store. The headquarter server 20 transmits the customer information of the customer master and the product information of the product master to the store server 11 of each store via the dedicated line 4.

  The store system 2 provided in the store is mainly provided with a store server 11, a plurality of POS (Point Of Sales) terminals 12, and a net super management server 14, which are connected to each other via a local area network (LAN). Area network) 15.

  The POS terminal 12 executes data processing of products sold at the store, the store server 11 collects data processed by the POS terminal 12, and sends information and commands from the headquarter server 20 to the POS terminal 12 and the network supermarket. Send to server 18. The net super management server 14 executes data processing for the selection (picking) of products purchased at the net supermarket and the packaging (packing) of products based on the product purchase information transmitted from the net super server 18. The product boxing is executed by inputting product information at the handy terminal 16, and the input product information is transmitted to the net super management server 14 via the antenna 13. The net super management server 14 outputs the delivery slip data to the printer 17 when the packaging of the product is completed, and the printer 17 prints the delivery slip.

  The net super system 5 includes a net super server 18. The net super server 18 is a web server connected to the network 7, a database server that stores a customer database including a customer master and a product database including a product master, a batch server that executes batch processing, a management that manages coupons, points, and the like. It consists of a server and a mail server that delivers mail to customers. The net super server 18 is communicably connected to the store system 2 and the customer terminal 6 of each store via the network 7. The net super server 18 stores customer information, information on products sold on the net supermarket, etc. When there is an access from the customer terminal 6, the product information is transmitted to the customer terminal 6, and the product from the customer terminal 6 is transmitted. Accept purchase. The received product purchase information is transmitted to the net super management server 14 of the store system 2.

  Next, the hardware of the net super server 18 will be described with reference to FIGS. FIG. 2 is a block diagram showing hardware of the net super server 18. As shown in FIG. 2, the net super server 18 includes a central processing unit (CPU) 21 that is a control subject, a read only memory (ROM) 22 that stores various programs, and a random access memory (RAM) 23 that develops various data. And a memory unit 24 such as an HDD for storing various programs. The CPU 21, ROM 22, RAM 23, and memory unit 24 are connected to each other via a data bus 25. The CPU 21, ROM 22, and RAM 23 constitute the control unit 100. That is, the control unit 100 executes a control process, which will be described later, by the CPU 21 operating according to the control program 241 stored in the memory unit 24 and expanded in the RAM 23. RAM23 memorize | stores temporarily various information and various information of goods. The RAM 23 has a shopping basket buffer 231 that temporarily stores product information of a product to be purchased, as will be described in detail later.

  The memory unit 24 is configured by a nonvolatile memory such as an HDD (Hard Disc) or a flash memory that retains stored information even when the power is turned off, and stores a program including the control program 241. Moreover, although the detail is mentioned later, the memory part 24 has memorize | stored the merchandise master 242 (refer FIG. 3), the coupon master 243 (refer FIG. 4), and the customer master 244 (refer FIG. 5).

  In addition, an operation unit 26 and a display unit 27 configured by a keyboard or the like are connected to the data bus 25 via a controller 28. The controller 28 controls the operation unit 26 and the display unit 27 based on various instructions from the control unit 100. Further, a network I / F (Interface) 29 is connected to the data bus 25. The network I / F 29 transmits information and commands via the network 7 and receives information and commands from the customer terminal 6 and the network super management server 14.

  FIG. 3 is a diagram showing the product master 242 stored in the memory unit 24 of the net super server 18. The merchandise master 242 stores merchandise information of merchandise sold at an online supermarket corresponding to a merchandise code specifying the merchandise, and includes a merchandise code section 2421, a merchandise name section 2422, and a price section 2423. In FIG. 3, the product code part 2421 stores a product code for specifying a product to be sold on the internet supermarket. The product name part 2422 stores the product name of the product corresponding to the product code. The price unit 2423 stores the price of the product corresponding to the product code.

  FIG. 4 is a diagram showing the coupon master 243 stored in the memory unit 24 of the net super server 18. The coupon master 243 stores, for each coupon code, a discount amount, a coupon target product, and a competitive product to which the coupon discount is applied. Have

  The coupon code unit 2431 stores a coupon code that specifies a coupon. The discount amount unit 2432 stores the amount of money to be discounted by applying the coupon. The coupon target product unit 2433 stores the product code of the target product that is the target of the competitive product to which the coupon applies. In the embodiment, the product A is the target product. The competitive product unit 2434 stores a product code of a competitive product that is discounted by applying a coupon. In the embodiment, the competitive product is the product B.

  Competitor of the product code stored in the competitive product unit 2434 by brand switching when the customer selects the product (for example, product A) of the product code stored in the coupon target product unit 2433 as the purchase target. When a product (for example, product B) is purchased, a coupon is applied to the product B and discount processing is performed.

  FIG. 5 is a diagram showing the customer master 244 stored in the memory unit 24 of the net super server. The customer master 244 stores various customer information related to customers registered as customers in the internet supermarket. There are as many customer masters 244 as customer IDs (Identities). In FIG. 5, a customer ID unit 2441 stores a customer ID that identifies a customer. The customer name part 2442 stores the name of the customer specified by the customer ID. The customer attribute 2443 stores attribute information related to the customer such as the address, telephone number, age, gender, and family structure of the customer specified by the customer ID. The purchase history unit 2444 stores a purchase history in which a customer has purchased a product. The used coupon history unit 2445 stores a coupon code of a coupon used by the customer for a predetermined period (for example, for one month).

  In the embodiment, from the information stored in the coupon target product part 2433, the product A (product code “001”) is the target product of the coupon with the coupon code “1” and the information stored in the competitive product part 2434. Therefore, the product B with the product code “002” is a competitive product of the product A (see FIG. 4).

  Next, the control process of the net super server 18 will be described with reference to FIGS. FIG. 6 is a functional block diagram showing a functional configuration of the net super server 18. The control unit 100 of the net super server 18 operates according to various programs stored in the ROM 22 or the memory unit 24, and the product screen information transmission unit 101, the selection determination unit 102, the target determination unit 103, the sales promotion screen information. The transmission unit 104 and the processing unit 105 are realized.

  The product screen information transmitting unit 101 has a function of transmitting product screen information for displaying product information of products that can be purchased by the customer on the customer terminal 6 to the customer terminal 6.

  The selection determining unit 102 has a function of determining whether any of the products is selected as a purchase target product in the customer terminal 6 that displays the product screen based on the product screen information.

  The target determination unit 103 has a function of determining whether the purchase target product determined to be selected is a coupon target product to which a coupon is applied in order to give a privilege to another product different from the purchase target product.

  The sales promotion screen information transmitting unit 104, when the target determination unit 103 determines that the purchase target product is a coupon target product, displays sales promotion screen information for causing the customer terminal 7 to display a sales promotion screen for purchasing another product. It has a function of transmitting to the customer terminal 7.

  When the processing unit 105 receives purchase information of another product from the customer terminal based on the sales promotion screen information transmitted by the sales promotion screen information transmission unit 104, the processing unit 105 can execute the sales process by applying the coupon to the other product. It has the function.

  FIG. 7 is a flowchart showing the flow of control processing of the net super server 18. In FIG. 7, the control unit 100 determines whether or not a customer ID has been received from the customer terminal 6 (step S11). Wait until it is received (No in step S11), and if it is determined that it has been received (Yes in step S11), the control unit 100 (product screen information transmitting means 101) determines the customer terminal 6 of the customer specified by the customer ID. The product purchase screen information is transmitted to (step S12). The product purchase screen information is displayed on the display unit of the customer terminal 6 on product information of a plurality of products that can be purchased (product image information, product name information, price information, detailed explanation information, “detail” key information, “shopping basket”. Key information).

  FIG. 8 is a diagram illustrating a product purchase screen displayed on the display unit 61 of the customer terminal 6 when the product purchase screen information is transmitted. In the example of FIG. 8, a product purchase screen including product information of product A, product B, and product C is displayed. In FIG. 8, the display unit 61 displays a product image part 611, a product name part 612, a price part 613, a detail key 614, and a shopping basket key 615.

  The product image portion 611 displays an image of the product. The product name part 612 displays the product name of the product. The price part 613 displays the price of the product. The detail key 614 is a key operated to display more detailed product information (see FIG. 10). When the detail key 614 is operated, the product is determined to be a purchase target product indicating that the product is a purchase target product. The shopping cart key 615 is operated to put the product into the shopping cart. When the shopping basket key 615 is operated, the product is determined to be a purchase target product. The same display is performed for the products B and C.

  Returning to the description of FIG. Next, the control unit 100 (selection determining means 102) determines whether or not the shopping basket key 615 has been operated (step S13). If it is determined that the shopping basket key 615 has been operated (Yes in step S13), the control unit 100 searches the coupon master 243 to determine whether or not the product for which the shopping basket key 615 has been operated is a coupon target product. Investigation is performed (step S14).

  Specifically, the control unit 100 determines whether or not the product code of the product for which the shopping basket key 615 is operated is stored in the coupon target product unit 2433 of the coupon master 243. As a result, when it is determined that the product code of the product is stored in the coupon target product unit 2433, the product code of the competitive product to which the coupon is applied is stored in the competitive product unit 2434 corresponding to the coupon code. Judge whether or not. If it is determined that it is stored, the product is a coupon target product.

  And the control part 100 (target judgment means 103) judges whether the said goods are coupon object goods (step S15). If it is determined that the product is a coupon target product (Yes in step S15), the control unit 100 determines whether the customer has used the coupon code within a predetermined period (for example, within one month). Is determined (step S16). Specifically, the control unit 100 investigates the customer master 244 and determines whether or not the coupon code is stored within a predetermined period (for example, within one month) depending on whether or not the coupon code is stored in the used coupon history unit 2445. It is determined whether or not is used. When the predetermined period elapses, the coupon code stored in the used coupon history unit 2445 is deleted, and the coupon can be used again.

  When it is determined that the coupon of the coupon code is not used within the predetermined period (No in step S16), the control unit 100 (promotion screen information transmission unit 104) competes with the coupon target product by applying the coupon. Sales promotion screen information for prompting the customer to purchase a competitive product including coupon usable information indicating that the competitive product can be purchased is transmitted to the customer terminal 6 (step S17).

  FIG. 9 is a diagram showing a sales promotion screen displayed by the display unit 61 of the customer terminal 6. In FIG. 9, the coupon target product is the product A, and the competitive product is the product B. The customer terminal 6 applies coupon use information 622 that explains that the product B can be purchased by applying a coupon, a shopping cart B key 623 for applying the coupon and putting the product B into the shopping cart, a product A Is displayed in the shopping basket A key 624. In the embodiment, the applied coupon discount (50 yen) stored in the discount unit 2432 of the coupon master 243 is subtracted from the price of the product B stored in the price unit 2423 of the product master 242; The discounted price of the product B is calculated and reflected in the display of the coupon usable information 622 (the part “Product B can be purchased for XX yen”).

  Returning to the description of FIG. Next, the control unit 100 determines whether or not the shopping basket B key 623 has been operated (step S18). If it is determined that it has been operated (Yes in step S18), the control unit 100 puts the product information of the product B that is a competitive product into the shopping cart (step S19). And the control part 100 memorize | stores the merchandise information of the thrown-in goods B in the shopping basket buffer 231 (step S20). At this time, in order to apply the coupon, the shopping basket buffer 231 stores a price obtained by subtracting the discount amount (50 yen) stored in the discount unit 2432 from the price of the product B stored in the price unit 2423. .

  Next, the control unit 100 stores the coupon code of the applied coupon and the applied date information in a pair in the used coupon history unit 2445 of the customer in the customer master 244 (step S21).

  In the embodiment, it is recommended that the competitive product is recommended only once. If the competitive product is a coupon target product of another competitive product, the sales promotion screen information of the further competitive product is transmitted to the competitive product. do not do.

  If it is determined in step S18 that the shopping basket B key 623 has not been operated (No in step S18), the control unit 100 determines whether or not the shopping basket A key 624 has been operated (step S22). . If it is determined that it has not been operated (No in Step S22), the process returns to Step S18 and waits. If it is determined that it has been operated (Yes in Step S22), the control unit 100 operates the shopping basket key 615 in Step S13. Product information of a product (product A in the embodiment) is put into a shopping cart (step S23). And the control part 100 memorize | stores the merchandise information of the thrown in merchandise A in the shopping basket buffer 231 (step S24).

  If it is determined in step S15 that the product is not a coupon target product (No in step S15) or if it is determined in step S16 that the coupon has already been used (Yes in step S16), the control unit 100 performs step S23. Execute.

  If it is determined in step S13 that the shopping basket key 615 has not been operated (No in step S13), the control unit 100 (selection determination unit 102) determines whether or not the detail key 614 has been operated ( Step S31).

  When it is determined that the detail key 614 has been operated (Yes in step S31), the control unit 100 (target determination unit 103) determines whether or not the product for which the detail key 614 has been operated is a coupon target product ( Step S32). When it is determined that the product is a coupon target product (NO in step S32), the control unit 100 (sales promotion screen information transmission unit 104) transmits detailed screen information of the product to the customer terminal 6 (step S33). Moreover, the control part 100 detects a competitive product from the coupon master 243, and transmits the sales promotion screen information including the sales promotion screen of the said competitive product to the customer terminal 6 (step S33).

  FIG. 10 is a diagram illustrating a detailed screen displayed by the display unit 61 of the customer terminal 6. In FIG. 10, the display unit 61 displays a detailed information unit 631 that displays detailed information of a product (product A in the embodiment) for which the detail key 614 is operated, and information on a competitive product (product B in the embodiment). The sales promotion screen part 632 is displayed.

  The detailed information unit 631 includes an image display unit 633 that displays an image of the product, a product name unit 634 that displays the product name of the product, a price unit 635 that displays the price of the product, and a product information unit that displays detailed information about the product. 636, a shopping basket A key 637 operated to put the product (product A) into the shopping cart is displayed. The merchandise information unit 636 is information such as a product production area, a producer, a harvest date, and a distribution route.

  Further, the sales promotion screen 632 includes coupon use information 638 indicating that the product B can be purchased by applying the coupon, and a shopping basket B key 639 for applying the coupon to the product B into the shopping cart. Is displayed.

  Next, the control unit 100 determines whether or not the shopping basket B key 639 has been operated (step S34). When determining that it has been operated (Yes in step S34), the control unit 100 executes step S19.

  If it is determined that it has not been operated (No in step S34), the control unit 100 then determines whether or not the shopping basket A key 637 has been operated (step S35). If it is determined that it has been operated (Yes in Step S35), the control unit 100 executes Step S23. If it is determined that it has not been operated (No in Step S35), the control unit 100 returns to Step S34. stand by. Moreover, when it determines with it not being a coupon object product in step S32 (No of step S32), the control part 100 processes step S23.

  If it is determined in step S31 that the detail key 614 has not been operated (No in step S31), the control unit 100 determines whether or not the accounting key 261 has been operated (step S41). If it is determined that it has been operated (Yes in step S41), the control unit 100 (processing unit 105) executes a settlement process based on the product information stored in the shopping basket buffer 231 (step S42). On the other hand, if it is determined that it is not operated (No in step S41), the control unit 100 returns to step S13 and waits.

  In this embodiment, when a product is selected in shopping at an online supermarket, a sales promotion screen including information indicating that a competitive product can be purchased by applying a coupon is displayed on the customer terminal 6. Since the sales promotion is transmitted to the customer terminal 6, it is possible to carry out a sales promotion activity called brand switching in the net supermarket.

  Further, in the present embodiment, a competitive product can be purchased by applying a coupon only when it is selected to purchase a product, so that a sales promotion activity called brand switching can be further promoted.

  In addition, according to the present embodiment, competing products are recommended at the timing when the products are put into the shopping cart, so that the competing products can be inquired before purchasing the products. Therefore, it is possible to purchase only the product B, which is a competitive product, not the product A in this shopping.

  Moreover, according to this Embodiment, since a competitive product is recommended at the timing which browsed the detailed information of goods, a product and a competitive product can be compared.

  Moreover, according to this Embodiment, since the frequency | count which can use a coupon within the predetermined period is restrict | limited, abuse of a coupon can be prevented.

  This embodiment is presented as an example, and is not intended to limit the scope of the invention. The novel embodiment can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the spirit of the invention. This embodiment and its modifications are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalents thereof.

  For example, in the embodiment, the sales promotion screen is transmitted to the customer terminal 6 at the timing when the merchandise is put into the shopping cart. However, the sales promotion screen may be transmitted at any timing until the customer settlement processing is completed.

  Further, in this embodiment, the coupon is applied only when the user selects to purchase the product so that the competitive product can be purchased. However, the coupon may be applied even if the competitive product is selected directly. .

  Moreover, in this Embodiment, although the frequency | count of the use of the coupon within a predetermined period was made into 1 time, it is good also as being able to use only the predetermined frequency of 2 times or more. Moreover, there is no need to provide usage restrictions.

  In this embodiment, the discount is applied to the product by applying the coupon. However, the price of the product is discounted by applying the coupon, or the discount or discount is applied to the new product price after applying the coupon. Also good.

  The program executed by the net super server according to the present embodiment is an installable or executable file, such as a CD-ROM, a flexible disk (FD), a CD-R, a DVD (Digital Versatile Disk), or the like. And recorded on a computer-readable recording medium.

  Further, the program executed by the net super server according to the present embodiment may be provided by being stored on a computer connected to a network such as the Internet and downloaded via the network. Further, the program executed by the net super server of the present embodiment may be provided or distributed via a network such as the Internet.

  Further, the program executed by the net super server according to the present embodiment may be provided by being incorporated in advance in a ROM or the like.

18 Net Super Server 100 Control Unit 101 Product Screen Transmission Unit 102 Selection Judgment Unit 103 Object Judgment Unit 104 Sales Promotion Screen Information Transmission Unit 105 Processing Unit

JP-A-5-325033

Claims (6)

In a net super server that is connected to a customer terminal via a network and manages product information of products sold in a net supermarket that is a sales method of in-store products via the network
Product screen information transmitting means for transmitting product screen information for displaying product information of products that can be purchased by the customer to the customer terminal;
In the customer terminal displaying the product screen based on the product screen information, a selection determining unit that determines whether or not the product is selected as a purchase target product;
A target determination means for determining whether the purchase target product determined to be selected is a coupon target product to which a coupon is applied in order to give a privilege to another product different from the purchase target product;
When the target determining means determines that the purchase target product is the coupon target product, the customer terminal displays a sales promotion screen including a key for prompting the purchase of the other product and selecting the other product as a purchase target. A sales promotion screen information transmitting means for transmitting sales promotion screen information to be displayed on the customer terminal;
When the key displayed on the customer terminal is operated, selection means for selecting the other product as the purchase target product;
Net super server with When receiving the purchase information of the other products selected by the selection means, further comprising a processing means for enabling executing the sales processing by applying the coupons to the other items,
The net super server according to claim 1. The selection determining means determines that the product has been selected as a purchase target product when receiving operation information to be put into a virtual shopping basket storing the product information from the customer terminal.
The net super server according to claim 1 or 2. The selection determining means determines that the product has been selected as a purchase target product when receiving from the customer terminal that the detailed information of the product has been viewed.
The net super server according to claim 1 or 2. The target determining means does not determine that the customer is the coupon target product when the customer has an application history of the coupon.
The net super server according to any one of claims 1 to 4. Are connected by a customer terminal and the network, the computer used as a net super server for managing the product information of the products sold in online supermarket a store sales method of products via a network,
Product screen information transmitting means for transmitting product screen information for displaying product information of products that can be purchased by the customer to the customer terminal;
In the customer terminal displaying the product screen based on the product screen information, a selection determining unit that determines whether or not the product is selected as a purchase target product;
A target determination means for determining whether the purchase target product determined to be selected is a coupon target product to which a coupon is applied in order to give a privilege to another product different from the purchase target product;
When the target determining means determines that the purchase target product is the coupon target product, the customer terminal displays a sales promotion screen including a key for prompting the purchase of the other product and selecting the other product as a purchase target. A sales promotion screen information transmitting means for transmitting sales promotion screen information to be displayed on the customer terminal;
When the key displayed on the customer terminal is operated, selection means for selecting the other product as the purchase target product;
Program to make it function .

Images