JP2024004128A - Calibration equipment, calibration method and calibration program - Google Patents

Abstract

To immediately reflect judicial precedents and legal revisions related to Act against Unjustifiable Premiums and Misleading Representations and Pharmaceutical and Medical Device Act in advertising expressions.SOLUTION: A proofreading apparatus is configured to determine whether or not a character expression in advertisement character data included in a proofreading target advertisement is appropriate based on a character expression used in current advertisements and/or a character expression specified in the current First Law on advertising expressions; and reflect the character expression used in the current advertisements and/or the character expression specified in the current First Law on the advertising expressions for the character expression determined to be inappropriate.SELECTED DRAWING: Figure 1

Description

The present invention relates to a calibration device, a calibration method, and a calibration program. In particular, the present invention relates to a proofreading device, a proofreading method, and a proofreading program for proofreading character expressions used in advertisements.

Under the so-called Premiums and Representations Act and the Pharmaceutical and Medical Devices Act, false or exaggerated articles and advertisements are prohibited. In order to avoid conflicts with these laws, technology has been developed to detect illegal terms from advertisements. The Act on the Prevention of Unjustifiable Premiums and Misleading Representations is the general name for the Act on Prevention of Unjustifiable Premiums and Misleading Representations, and the Pharmaceutical and Medical Devices Act is the general name for the Act on Securing the Quality, Efficacy, and Safety of Pharmaceuticals and Medical Devices. This law is sometimes referred to as the "first law" in this application.

Additionally, techniques have been developed to detect inappropriate terms that may violate compliance from web texts and replace them with other terms (for example, Patent Documents 1 to 3).

JP2010-218228A Japanese Patent Application Publication No. 2004-280472 Japanese Patent Application Publication No. 2002-183131

The following analysis was made from the perspective of the present invention. In addition, each disclosure of the above-mentioned prior art documents is incorporated into this book by reference.

Under the Premiums and Representations Law and the Pharmaceutical and Medical Device Law, it is necessary to immediately reflect related judicial precedents and legal revisions in advertising expressions, but with the technologies disclosed in Patent Documents 1 to 3, it is necessary to wait for a database. There is a problem.

SUMMARY OF THE INVENTION Therefore, an object of the present invention is to provide a calibration device, a calibration method, and a calibration program that immediately reflect judicial precedents and legal revisions related to the Premiums and Misleading Representations Act and the Pharmaceutical and Medical Device Act in the expressions of advertisements.

According to the first aspect of the present invention,
a database that stores, for each type of product, unusable character data regarding unusable characters that are not permitted to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters;
an identification unit that identifies advertisement character data included in the advertisement to be proofread;
a product identification unit that identifies the type of product advertised by the proofreading target advertisement based on the identified advertising character data;
a modification unit that reads unusable character data and replacement character data related to the specified product type from the database, and modifies the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a reflection part that reflects the character expressions used in current advertisements and/or the character expressions prescribed in the current first law regarding advertising expressions for the character expressions determined to be inappropriate;
a notification section that notifies the reflected advertising character data;
A calibration device is provided that includes.

According to the second aspect of the invention,
an identification step of identifying advertisement character data included in the advertisement to be proofread;
a product specifying step of specifying the type of product advertised by the proofreading target advertisement based on the identified advertisement character data;
A product identified from a database that stores, for each product type, unusable character data regarding unusable characters that are not allowed to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters. a modifying step of reading unusable character data and replacement character data regarding the type of advertising character data, and modifying the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a step of reflecting the character expressions determined to be inappropriate to the character expressions used in the current advertisement and/or the character expressions specified in the current first law regarding advertising expressions;
a notification step for notifying the reflected advertising character data;
A computer-implemented calibration method is provided.

According to the third aspect of the invention,
Identification processing that identifies advertising character data included in the advertisement to be proofread;
Product identification processing that identifies the type of product advertised by the proofreading target advertisement based on the identified advertising character data;
A product identified from a database that stores, for each product type, unusable character data regarding unusable characters that are not allowed to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters. a correction process of reading out unusable character data and replacement character data regarding the type of and modifying the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a reflection process that reflects the character expressions determined to be inappropriate to the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions;
a notification process that notifies the reflected advertising text data;
A calibration program is provided that causes a computer to execute the following.

According to each aspect of the present invention, there is provided a calibration device, a calibration method, and a calibration program that contribute to immediately reflecting judicial precedents and legal revisions related to the Act on Premiums and Misleading Representations and the Pharmaceutical and Medical Device Act in the expression of advertisements. Ru.

1 is a diagram showing the configuration of a calibration device 100 of Embodiment 1. FIG. FIG. 2 is a flowchart showing the flow of processing by the calibration device 100 of the first embodiment. FIG. 3 is a flowchart showing the flow of processing by the calibration device 100 of the first embodiment. 1 is a diagram showing an example of a computer as a calibration device 100. FIG.

Preferred embodiments of the present invention will be described in detail with reference to the drawings. Note that the drawing reference numerals added to the following description are added to each element for convenience as an example to aid understanding, and are not intended to limit the present invention to the illustrated embodiment. Furthermore, connection lines between blocks in each figure include both bidirectional and unidirectional connections. Furthermore, although not explicitly shown in the block diagrams and the like shown in the present disclosure, an input port and an output port are present at the input end and the output end of each connection line, respectively. The same applies to input/output interfaces.

[Embodiment 1]
As shown in FIG. 1, the proofreading device 100 of the first embodiment includes a first database 10, an identification section 11, a product identification section 12, a correction section 13, a reflection section 14, and a notification section 15.

The first database 10 stores, for each type of product, unusable character data regarding unusable characters that are not permitted to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters. Here, the unusable characters stored in the first database 10 are referred to as "first unusable characters (data)."

For example, the first database 10 is composed of a table that associates first unusable character data and replacement character data for each type of product. Note that the first unusable character data and the replacement character data do not necessarily have a one-to-one correspondence. In other words, it is possible to associate a plurality of replacement characters with one first unusable character and to manage the plurality of replacement characters by attaching application conditions to them. Further, the first database 10 can also store character data that is not legally permitted to be used regardless of the product (referred to as "second unusable character data").

The identification unit 11 identifies advertisement character data included in the advertisement to be proofread. Here, the advertisement to be proofread is product explanatory material, etc., and is preferably electronic data. That is, the identification unit 11 extracts text from the electronic data of the advertisement to be proofread, performs text mining, and outputs it to the product identification unit 12 as identification character data.

The product specifying unit 12 specifies the type of product advertised by the proofreading target advertisement based on the identified advertisement character data. For example, the product specifying unit 12 stores a plurality of keywords related to each type of product handled. Upon receiving the identification character data, the product specifying unit 12 determines the relevance between the identification character data and these keywords, and selects and specifies the type of product with the highest relevance (or with which many keywords match). Then, the product specifying unit 12 outputs product specifying data regarding the selected and specified product type to the modification unit 13.

Alternatively, the product identification unit 12 may identify the type of product by referring not only to the identification character data but also to images attached to advertisements. In that case, the product identification unit 12 stores a reference image (hereinafter referred to as a reference image) in advance, and identifies the type of product by comparing the reference image and the image attached to the advertisement. Identify. Note that the keywords and reference images may be stored in the first database 10 and read out by the product specifying unit 12 as needed. Furthermore, the product identification unit 12 may identify not only the type of product but also the type of product.

The modification unit 13 reads the first unusable character data and replacement character data regarding the specified product type from the first database 10, and replaces the first unusable character in the advertisement character data with the replacement character, thereby modifying the advertisement. Modify character data. Specifically, upon acquiring the product identification data from the product identification unit 12, the modification unit 13 connects to the first database 10 and reads out the first unusable character data corresponding to the type of the product. Then, the modification unit 13 compares the identification character data and the first unusable character data and determines whether they match. If they match, the modification unit 13 connects to the first database 10 again, reads out the replacement character data corresponding to the matched first unusable character data, and replaces the first unusable character in the advertisement character data with the replacement character data. Replace with replacement character.

Note that when the second unusable character data is stored in the first database 10, the correction unit 13 first compares the identification character data and the first unusable character data, or compares the identification character data and the first unusable character data. 2. Whether or not the unusable character data is compared first can be set as appropriate.

The reflection unit 14 determines whether the character expression in the revised advertising character data is appropriate based on the character expression used in the current advertisement and/or the character expression prescribed in the current first law regarding advertising expressions. Determine whether or not. Then, the reflection unit 14 reflects the character expressions used in current advertisements and/or the character expressions prescribed in the current first law regarding advertising expressions for the character expressions determined to be inappropriate. do. Here, the reflection unit 14 may determine whether the replacement characters in the modified advertising character data are appropriate, or may determine whether the character expression in the entire modified advertising character data is appropriate. Also good.

Specifically, the reflection unit 14 connects to an external second database 16 that includes at least one of the latest information on products (describing functions, etc.) and the latest information on related laws. Here, the relevant laws include the Premiums and Representations Act and the Pharmaceutical and Medical Devices Act (i.e., the "first law"). Then, the reflection unit 14 determines whether the identification character data or replacement character data acquired from the modification unit 13 is appropriate, based on the data related to the product acquired from the second database 16. Here, if it is determined that it is not appropriate, the reflection unit 14 can replace it with the most suitable character data (referred to as "optimum character data") based on the data related to the product, and after the replacement is reflected in the electronic data. be able to. For example, in the identification character data or replacement character data, although it is not registered as the first or second unusable character data in the first database, the unusable character data (" 3rd unusable character data) is determined to be inappropriate. In other words, the replacement character data registered in the first database may be determined to be the third unusable character data.

Further, the reflection unit 14 can keep the data in the database up to date by replacing the replacement character data stored in the first database 10 with the optimal character data. The reflected advertisement character data (reflected advertisement character data) is output to the notification section 15. Note that if the correction by the correction unit 13 and the reflection by the reflection unit 14 are not performed, the electronic data input to the identification unit 11 (that is, the advertisement data to be proofread) is output as is.

The notification unit 15 notifies the reflected advertisement character data. Specifically, the notification unit 15 transmits the reflected advertisement character data to the terminal of the person in charge of the work by e-mail or the like.

Note that when the modification unit 13 or the reflection unit 14 performs replacement, the character data before replacement may be left. In this case, the notification unit 15 can output electronic data with the character data before and after replacement remaining. Therefore, the person in charge of the work can not only know that there has been a replacement, but also know which character data has been replaced. As a result, the person in charge of the work can be made aware of the characters that cannot be used.

Next, the flow of processing by the calibration device 100 will be explained. As shown in FIG. 2, the identification unit 11 first receives electronic data of an advertisement to be proofread (step S01), and identifies advertisement character data included in the received electronic data (step S02). Note that the identified identification character data is sent to the product identification section 12.

Subsequently, upon receiving the identification character data, the product specifying unit 12 connects to the first database 10 (step S03). Then, the product specifying unit 12 determines the relationship between the keyword and the identification character data, and specifies the product type (step S04). Note that, upon specifying the product type, the product specifying unit 12 transmits the product type data to the modification unit 13 (step S05).

Subsequently, upon receiving the product type data, the modification unit 13 connects to the first database 10 and receives the first unusable character data corresponding to the corresponding product (step S06). Then, the modification unit 13 compares the identification character data and the first unusable character data (step S07), and determines whether they match (step S08). If there is a match, the process proceeds to the next step S09, and if there is no match, the process proceeds to step S11, which will be described later.

In step S09, the modification unit 13 connects to the first database 10 again and receives replacement character data corresponding to the first unusable character data that matches the identification character data. Then, the modification unit 13 replaces the identification character data that matches the first unusable character data with replacement character data (step S10).

The subsequent step S11 by the reflecting unit 14 is triggered by the determination that they do not match in step S08 or the replacement with replacement character data in step S10. In step S11, the reflection unit 14 acquires data related to the specified product type (for example, information regarding product functions, efficacy, and related laws and regulations) from the second database 16 (step S11).

Subsequently, the reflection unit 14 determines whether correction is necessary based on the related data acquired in step S11 (step S12). Specifically, if the identification character data matches the unusable character data in step S08, the reflecting unit 14 determines whether the replacement character data needs to be corrected again. In other words, the reflection unit 14 determines whether the replacement characters in the modified advertising character data are appropriate. On the other hand, if the identification character data does not match the unusable character data, it is determined whether or not the identification character data needs to be corrected based on related data. In other words, the reflection unit 14 determines whether the character expression in the entirety of the modified advertising character data is appropriate.

If the reflection unit 14 determines that no correction is necessary, the process proceeds to step S16, and if it determines that a correction is necessary, the process proceeds to step S13. In step S13, the reflection unit 14 determines whether the target of correction is replacement character data. If the target of correction is replacement character data, the reflection unit 14 connects to the first database 10 and updates the stored replacement character data to the optimal character data (step S14). Note that although the optimal character data is generated by the reflection unit 14 based on the related data, it may also be output from the second database 16.

Next, the reflection unit 14 replaces the replacement character data included in the electronic data received from the modification unit 13 with the optimal character data (step S15). Then, the reflected electronic data by the reflecting unit 14 is transmitted to the notification unit 15 (step S16). The notification unit 15 transmits the received reflected electronic data to the worker terminal that is the source of the electronic data of the advertisement to be proofread, and notifies the worker (step S17).

On the other hand, if it is determined in step S13 that the target of correction is not replacement character data but identification character data, the reflection unit 14 connects to the first database 10 and registers the identification character data as unusable character data. (Step S18). Then, the reflection unit 14 replaces the identification character data included in the electronic data received from the modification unit 13 with the optimal character data (step S19). When step S19 ends, the flow goes through steps S16 and S17 and ends.

As described above, in the proofreading device 100 of the first embodiment, when proofreading the advertising character data included in the advertisement to be proofread, the character expression used in the current advertisement and/or the current Directly reflects the character expressions stipulated in Act 1. Therefore, according to the calibration device 100 of the first embodiment, it is possible to immediately reflect court precedents and legal revisions related to the first law, that is, laws including the Act on Premiums and Representations and the Pharmaceutical and Medical Device Act, in the expression of advertisements. can.

[Embodiment 2]
In the first embodiment, for example, the first law may be the Premiums and Representations Act, and the second law may be the Pharmaceutical and Medical Devices Act. In this case, the reflection unit 14 can add a loop that repeats the steps after step S11 shown in FIG. 2 (continued to FIG. 3). In that case, data regarding the second law as the related law can be held in the second database 16. In this way, in the second embodiment, it is possible to judge the suitability of the revised character expression not only for the first law but also for the second law, so to speak, double checking the first law and the second law. conduct.

Furthermore, it may be necessary to check the third, fourth and subsequent specific laws as related laws. In this case, the loop of Embodiment 2 can be added to cope with this case. Furthermore, according to this embodiment, additional checks can be performed as needed on candidate character expressions related to a plurality of related laws.

Note that the present invention can also be realized as a calibration method using a computer as the calibration device 100, or as a calibration program executed by the computer. That is, as shown in FIG. 4, the CPU (Central Processing Unit) of the computer reads the program from the memory and executes modules corresponding to the identification section 11, product identification section 12, modification section 13, reflection section 14, and notification section 15. The present invention can be realized by implementing the following. Note that the first database 10 may be integrated with the memory as shown in the figure, or may be provided separately.

Part or all of the above embodiments may be described as in the following additional notes, but are not limited to the following.

(Additional note 1)
a database that stores, for each type of product, unusable character data regarding unusable characters that are not permitted to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters;
an identification unit that identifies advertisement character data included in the advertisement to be proofread;
a product identification unit that identifies the type of product advertised by the proofreading target advertisement based on the identified advertising character data;
a modification unit that reads unusable character data and replacement character data related to the specified product type from the database, and modifies the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a reflection part that reflects the character expressions used in current advertisements and/or the character expressions prescribed in the current first law regarding advertising expressions for the character expressions determined to be inappropriate;
a notification section that notifies the reflected advertising character data;
Calibration equipment including.

(Additional note 2)
The reflecting unit determines whether the replacement characters in the revised advertising character data are appropriate based on the character expressions used in the current advertisement and/or the character expressions specified in the current first law regarding advertising expressions. The calibration device according to supplementary note 1, which determines whether or not.

(Additional note 3)
The reflecting unit determines whether the character expression in the entire revised advertising character data is based on the character expression used in the current advertisement and/or the character expression prescribed in the current first law regarding advertising expressions. The calibration device according to supplementary note 1, which determines whether or not the calibration is appropriate.

(Additional note 4)
The proofreading device according to supplementary note 1, wherein the product specifying unit specifies the type of product based on a preset keyword.

(Appendix 5)
The proofreading device according to supplementary note 1, wherein the correction unit also replaces unusable characters whose use is not permitted regardless of the type of product with replacement characters.

(Appendix 6)
The proofreading device according to supplementary note 1, wherein the correction unit corrects the advertising character data by adding replacement characters to unusable characters in the advertising character data.

(Appendix 7)
Add the character expressions used in current advertisements and/or the character expressions stipulated in the current first law regarding advertising expressions to the character expressions determined by the reflection unit to be inappropriate. The calibration device described in Appendix 1.

(Appendix 8)
an identification step of identifying advertisement character data included in the advertisement to be proofread;
a product specifying step of specifying the type of product advertised by the proofreading target advertisement based on the identified advertisement character data;
A product identified from a database that stores, for each product type, unusable character data regarding unusable characters that are not allowed to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters. a modifying step of reading unusable character data and replacement character data regarding the type of advertising character data, and modifying the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a step of reflecting the character expressions determined to be inappropriate to the character expressions used in the current advertisement and/or the character expressions specified in the current first law regarding advertising expressions;
a notification step for notifying the reflected advertising character data;
A computer-performed calibration method.

(Appendix 9)
Identification processing that identifies advertising character data included in the advertisement to be proofread;
Product identification processing that identifies the type of product advertised by the proofreading target advertisement based on the identified advertising character data;
A product identified from a database that stores, for each product type, unusable character data regarding unusable characters that are not allowed to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters. a correction process of reading out unusable character data and replacement character data regarding the type of and modifying the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a reflection process that reflects the character expressions determined to be inappropriate to the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions;
a notification process that notifies the reflected advertising text data;
A calibration program that causes a computer to execute

It should be noted that the disclosures of the above-mentioned patent documents and the like cited above are incorporated into this book by reference, and can be used as the basis or part of the present invention as necessary. Within the scope of the entire disclosure of the present invention (including the claims), changes and adjustments to the embodiments and examples are possible based on the basic technical idea thereof. In addition, various combinations or selections of various disclosed elements (including each element of each claim, each element of each embodiment or example, each element of each drawing, etc.) are possible within the framework of the entire disclosure of the present invention. (including partial deletion) is possible. That is, it goes without saying that the present invention includes the entire disclosure including the claims and various modifications and modifications that a person skilled in the art would be able to make in accordance with the technical idea. In particular, numerical ranges stated herein should be construed as specifically stating any numerical value or subrange within the range, even if not otherwise stated. Furthermore, each of the disclosures in the documents cited above may be used, in part or in whole, in combination with the statements in this book as part of the disclosure of the present invention, if necessary, in accordance with the spirit of the present invention. It is deemed to be included in the disclosure of this application.

10: First database 11: Identification unit 12: Product identification unit 13: Correction unit 14: Reflection unit 15: Notification unit 16: Second database 100: Calibration device

Claims (9)

a database that stores, for each type of product, unusable character data regarding unusable characters that are not permitted to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters;
an identification unit that identifies advertisement character data included in the advertisement to be proofread;
a product identification unit that identifies the type of product advertised by the proofreading target advertisement based on the identified advertising character data;
a modification unit that reads unusable character data and replacement character data related to the specified product type from the database, and modifies the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a reflection part that reflects the character expressions used in current advertisements and/or the character expressions prescribed in the current first law regarding advertising expressions for the character expressions determined to be inappropriate;
a notification section that notifies the reflected advertising character data;
Calibration equipment including. The reflecting unit determines whether the replacement characters in the revised advertising character data are appropriate based on the character expressions used in the current advertisement and/or the character expressions specified in the current first law regarding advertising expressions. The calibration device according to claim 1, which determines whether or not. The reflecting unit determines whether the character expression in the entire revised advertising character data is based on the character expression used in the current advertisement and/or the character expression prescribed in the current first law regarding advertising expressions. The calibration device according to claim 1, wherein the calibration device determines whether or not the calibration is appropriate. The proofreading device according to claim 1, wherein the product specifying unit specifies the type of product based on a preset keyword. The proofreading device according to claim 1, wherein the correction unit also replaces unusable characters whose use is not permitted regardless of the type of product with replacement characters. The proofreading device according to claim 1, wherein the correction unit corrects the advertising character data by adding replacement characters to unusable characters in the advertising character data. Add the character expressions used in current advertisements and/or the character expressions stipulated in the current first law regarding advertising expressions to the character expressions determined by the reflection unit to be inappropriate. The calibration device according to claim 1. an identification step of identifying advertisement character data included in the advertisement to be proofread;
a product specifying step of specifying the type of product advertised by the proofreading target advertisement based on the identified advertisement character data;
A product identified from a database that stores, for each product type, unusable character data regarding unusable characters that are not allowed to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters. a modifying step of reading unusable character data and replacement character data regarding the type of advertising character data, and modifying the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a step of reflecting the character expressions determined to be inappropriate to the character expressions used in the current advertisement and/or the character expressions specified in the current first law regarding advertising expressions;
a notification step for notifying the reflected advertising character data;
A computer-performed calibration method. Identification processing that identifies advertising character data included in the advertisement to be proofread;
Product identification processing that identifies the type of product advertised by the proofreading target advertisement based on the identified advertising character data;
A product identified from a database that stores, for each product type, unusable character data regarding unusable characters that are not allowed to be used in product advertisements, and replacement character data regarding replacement characters that should be replaced with the unusable characters. a correction process of reading out unusable character data and replacement character data regarding the type of and modifying the advertising character data by replacing the unusable characters in the advertising character data with replacement characters;
Determine whether the character expressions in the revised advertising character data are appropriate based on the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions. , a reflection process that reflects the character expressions determined to be inappropriate to the character expressions used in current advertisements and/or the character expressions specified in the current first law regarding advertising expressions;
a notification process that notifies the reflected advertising text data;
A calibration program that causes a computer to execute

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