JP2009075839A - Coupon management system, coupon management method, and coupon management program - Google Patents

Abstract

A coupon management system, a coupon management method, and a coupon management program capable of selecting an electronic coupon that is highly likely to be used from usage record information and performing efficient sales promotion are provided.
A control unit 21 of a coupon management server 20 transmits a coupon delivery mail including a coupon URL to a mobile phone terminal 10 and transmits authentication screen data when the coupon URL is accessed. The mobile phone terminal 10 transmits the authentication code input on the authentication screen to the coupon management server 20. The control unit 21 executes an authentication process using the acquired authentication code, and executes a use information recording process and a coupon and additional privilege providing process when the authentication is successful. Then, the control part 21 performs an analysis process, specifies a recommended store for each user so that a coupon utilization rate becomes high, and provides the user with an electronic coupon of a recommended store corresponding to the analysis result. Send.
[Selection] Figure 1

Description

  The present invention relates to a coupon management system, a coupon management method, and a coupon management program for managing electronic coupons distributed to a user's mobile terminal.

  For the purpose of sales promotion, coupons that can receive benefits such as discounts have been issued. Usually, in order to use such a coupon, it is necessary to carry the coupon and bring it to a store. By the way, since a paper-based coupon is troublesome to bring, an electronic coupon that can be stored in a mobile terminal that is always carried by a user is also being used. In such an electronic coupon, the electronic coupon is acquired via the web or email and stored in the mobile terminal.

On the other hand, there is a demand for a coupon provider to promote sales efficiently by providing a coupon. For this reason, a coupon usage situation may be analyzed (see, for example, Patent Document 1). According to the electronic coupon issuing system described in this document, the mobile terminal receives an e-mail including a message to receive an electronic coupon from a server connected via a network and specific information for specifying the server, and this specific information. Use to access the server. The server transmits electronic coupons to the mobile terminal, aggregates and analyzes the usage rates of the electronic coupons, and reports the information as marketing information to a store or a client such as a retail store.
Japanese Patent Laid-Open No. 2002-117310 (FIG. 1)

  In the electronic coupon issuing system described in the above-mentioned document, an electronic mail for notifying the user of the electronic coupon issuance is transmitted to the mobile terminal. This e-mail is appended with the URL of the management server and the customer password. And the user of a portable terminal accesses a management server using URL and a password. However, since the user knows the password from the received e-mail, the user may issue the electronic coupon even when the coupon is not used. In this case, there is a possibility that the use of the coupon cannot be accurately grasped.

  In addition, the provision condition of the electronic coupon is registered by the client that has received the marketing information. In this provision condition, information such as “to which customer the electronic coupon of what use condition is issued” is registered. In this case, the client needs to determine the provision condition of the electronic coupon to be provided to the user using the analyzed marketing information in order to perform efficient sales promotion.

  The present invention has been made in view of the above-described problems, and its purpose is to select a coupon that is highly likely to be used from usage record information, and to perform efficient sales promotion, a coupon management system, a coupon management method, and To provide a coupon management program.

In order to solve the above-mentioned problems, the invention described in claim 1 is characterized in that an address information storage means in which a user identifier for identifying a user and an address of a user's mobile terminal are recorded in association with each other, Distribution information storage means for recording a coupon identifier for identifying a coupon that can be associated with a coupon address and an authentication identifier provided at a store, and a usage information storage for recording usage record information in association with a user identifier and a coupon identifier And a coupon distribution system including a coupon address recorded in the distribution information storage means. Distribution means for sending an e-mail to the address of the mobile terminal, and access from the mobile terminal to the coupon address. If there is an error, the authentication screen data is transmitted to the mobile terminal, the authentication identifier provided in the store on the authentication screen is acquired from the mobile terminal, and the authentication identifier associated with the coupon address is distributed. A verification unit that uses the information storage unit to identify and collates the identified authentication identifier with the acquired authentication identifier. If the authentication identifier can be verified, the coupon identifier associated with the authentication identifier and the coupon distribution mail The usage record information is recorded in the usage information storage means in association with the user identifier of the user who sent the message, and the display processing means for sending coupon display data to the portable terminal, and the usage information storage means Analyzing processing means for specifying a coupon to be newly provided to the user using the recorded usage record information And effect.

  The invention described in claim 2 is the coupon management system according to claim 1, wherein the control means records the product purchased when the coupon is used and the product sales data including the product sales date and time. Connected to the system, and in the usage record information of the usage information storage means, the transmission date and time of the coupon display data is recorded as the coupon usage date and time, and the analysis processing means receives the product sales data from the sales management system. The product sales date and time of this product sales data is compared with the coupon usage date and time recorded in the usage information storage means, the coupon usage status information is acquired, and the usage status information and the usage record information are used. The gist is to specify a coupon to be newly transmitted to the user.

  The invention according to claim 3 is the coupon management system according to claim 1 or 2, wherein the distribution means associates the distribution date and time when the coupon distribution mail is transmitted with the user identifier and the coupon identifier. Recorded as usage history information of the storage means, the display processing means records the transmission date and time of the coupon display data as coupon usage date included in the usage history information, and the analysis processing means is the same from the usage history information. The gist is to extract the distribution date and coupon use date and time associated with the coupon identifier and the user identifier, and to determine the expiration date of the newly provided coupon using these distribution date and coupon use date and time. .

  According to a fourth aspect of the present invention, in the coupon management system according to any one of the first to third aspects, the analysis processing means provides the user with a collaborative filtering process using usage record information. The gist is to specify a coupon to be newly transmitted.

The invention according to claim 5 is directed to address information storage means that records a user identifier that identifies a user and an address of the user's mobile terminal, and a coupon identifier that identifies a coupon that can be used in a store. Distribution information storage means that records the coupon address and the authentication identifier provided at the store in association with each other, usage information storage means that records the usage record information in association with the user identifier and the coupon identifier, and the user's mobile terminal A coupon distribution mail including a coupon address recorded in the distribution information storage means to the address of the portable terminal. And when the coupon address is accessed from the portable terminal, the portable terminal The authentication screen data is transmitted to the authentication screen, the authentication identifier provided at the store on the authentication screen is acquired from the mobile terminal, and the authentication identifier associated with the coupon address is specified using the distribution information storage means. A verification stage for verifying the identified authentication identifier and the acquired authentication identifier, and if the authentication identifier can be verified, the coupon identifier associated with the authentication identifier and the user identifier of the user who sent the coupon distribution email Recording the usage record information in the usage information storage means in association with the display process step of transmitting coupon display data to the mobile terminal, and using the usage record information recorded in the usage information storage means, The gist of the present invention is to execute an analysis processing stage for specifying a coupon to be newly provided to the user.

  The invention according to claim 6 is directed to address information storage means that records a user identifier that identifies a user and an address of the user's mobile terminal, and a coupon identifier that identifies a coupon that can be used in a store. Distribution information storage means that records the coupon address and the authentication identifier provided at the store in association with each other, usage information storage means that records the usage record information in association with the user identifier and the coupon identifier, and the user's mobile terminal A program for managing a coupon to be distributed using a connected control means, wherein the control means sends a coupon distribution mail including a coupon address recorded in the distribution information storage means to an address of a portable terminal Distribution means to send to the coupon address when there is access from the mobile terminal The authentication screen data is transmitted to the mobile terminal, the authentication identifier provided in the store on the authentication screen is acquired from the mobile terminal, and the authentication identifier associated with the coupon address is specified using the distribution information storage means A verification means for verifying the identified authentication identifier and the acquired authentication identifier, and if the authentication identifier can be verified, the coupon identifier associated with the authentication identifier and the user of the user who sent the coupon distribution mail The usage record information is recorded in the usage information storage unit in association with the identifier, the display processing unit transmits coupon display data to the portable terminal, and the usage record information recorded in the usage information storage unit is used. Thus, the gist is to make it function as an analysis processing means for specifying a coupon to be newly provided to the user.

(Function)
According to the present invention, the control means transmits a coupon distribution mail including a coupon address to the user's portable terminal, and when the address is accessed, transmits the authentication screen data, Get the authentication identifier entered on the screen. The control means collates the acquired authentication identifier with the authentication identifier associated with the coupon address, and if the collation is successful, the control means obtains the usage record information in association with the user identifier and coupon identifier associated with the authentication identifier. Record. A control means specifies the coupon newly transmitted with respect to a user using a user's utilization performance information. For this reason, even if it does not register the information regarding a user beforehand, a control means can select and distribute a coupon with high possibility of using for every user, and efficient sales promotion can be performed. Furthermore, since verification is performed using the authentication identifier provided at the store, it is possible to grasp that there is a user at the store that uses the coupon when the verification is possible, and therefore, more accurately grasp the use of the coupon. Can do.

  According to the present invention, the control means is connected to a sales management system that records product sales data including the product purchased when the coupon is used and the product sales date and time. The control means acquires product sales data from the sales management system, compares the product sales date and time of the product sales data with the coupon usage date and time recorded in the usage information storage means, and acquires the usage status information of this coupon. A control means specifies the coupon newly transmitted with respect to a user using the acquired utilization status information and utilization performance information. For this reason, it can be confirmed from the product sales data that the coupon is actually used. Moreover, since it is possible to select a coupon that is highly likely to be used by the user using the usage status information of the user who uses the coupon, it is possible to perform sales promotion with a high effect of attracting customers.

According to the present invention, the control means records the distribution date / time and the coupon usage date / time as usage record information. The control means extracts the distribution date / time and the coupon usage date / time associated with the same user identifier and coupon identifier, and uses these to determine the expiration date of the coupon to be newly provided. By determining the usable time limit from the coupon usage status for each user, reducing the possibility that the coupon will not be used due to the expiration of the usable date of the coupon,
Early use can be promoted.

  According to the present invention, the control means executes the collaborative filtering process using the usage record information, and transmits to the user in consideration of the usage status of other users whose coupon usage status is similar. It is possible to specify a coupon that is highly likely to be used among coupons to be used.

  According to the present invention, an accurate coupon can be provided to the user from the usage record information.

(First embodiment)
Hereinafter, a first embodiment embodying the present invention will be described with reference to FIGS. In this embodiment, the case where the electronic coupon which can receive the discount of goods purchase price in a specific store is managed is assumed. This electronic coupon is transmitted to the user's mobile terminal. The electronic coupon can be used only once at a predetermined store within the usable period.

  In the present embodiment, the mobile phone terminal 10 shown in FIG. 1 is a mobile terminal carried by a user using an electronic coupon. This mobile phone terminal 10 includes a control unit, a display unit 11 and an input unit 12 which are connected to a base station of a mobile phone network by a known method and perform communication processing for sending and receiving calls and electronic mail. The mobile phone terminal 10 is connected to the coupon management server 20 via the Internet via this mobile phone network.

  A coupon management server 20 as a coupon management system includes a control unit 21 as control means. The control unit 21 includes a CPU, a RAM, a ROM, and the like (not shown), and performs processing described later (processing including a distribution stage, a collation stage, a display processing stage, and an analysis processing stage). And the control part 21 functions as the distribution means 211, the collation means 212, the display process means 213, the analysis process means 216, etc. by running the coupon management program for this.

  The control unit 21 holds data for determining the coupon valid time in the memory. Here, the coupon valid time is a time during which the electronic coupon developed in the mobile phone terminal 10 can be used. In this embodiment, this coupon valid time is set to a certain time (for example, 5 minutes).

  Further, the control unit 21 includes a store data storage unit 22, a user data storage unit 23, a distribution coupon data storage unit 24, an authentication screen data storage unit 25, an additional privilege data storage unit 26, a usage history data storage unit 27, and an analysis result. A data storage unit 28 is connected. The user data storage unit 23 functions as an address information storage unit, the store data storage unit 22 and the distribution coupon data storage unit 24 function as a distribution information storage unit, and the usage history data storage unit 27 functions as a usage information storage unit. To do.

  The store data storage unit 22 stores data related to stores that can use electronic coupons. This store data is registered when a new store is registered in this coupon management system. This store data includes data relating to a store identifier and an authentication code in each store.

In the store identifier data area, data relating to an identifier for specifying each store is recorded.
In the authentication code data area, data relating to an identifier used for authentication executed to make the electronic coupon usable is recorded. In the present embodiment, this authentication code is periodically changed in each store and notified to each store. This authentication code may be updated and registered by registration by a person in charge at each store.

  The user data storage unit 23 stores data related to a user who receives an electronic coupon from the coupon management server 20. This user data is registered when user registration described later is performed. User data includes data relating to a user identifier and a user address.

Data relating to an identifier for identifying each user is recorded in the user identifier data area.
In the user address data area, data relating to the e-mail address of the user's mobile phone terminal 10 is recorded.

  As shown in FIG. 2A, the distribution coupon data storage unit 24 stores distribution coupon data 240 relating to coupons to be distributed. The distribution coupon data 240 is registered when a new usable coupon is created. The distribution coupon data 240 includes data relating to a coupon identifier, a store identifier, a coupon address, a coupon introduction content, a coupon image, and a usable period.

Data relating to an identifier for specifying an electronic coupon is recorded in the coupon identifier data area.
In the store identifier data area, data relating to an identifier for specifying a store that can use the electronic coupon is recorded. Distribution coupon data 240 and store data are associated with each other through this store identifier.

  Data for specifying a web page to be accessed when a user uses this electronic coupon is recorded in the coupon address data area. Specifically, the URL (Uniform Resource Locator) of this web page is used as the coupon address.

  In the coupon introduction content data area, data that introduces the privilege content that can be received using the electronic coupon is recorded. The coupon introduction content includes, for example, information on discount targets and discount rates.

Coupon display data relating to the coupon image to be used is recorded in the coupon image data area.
Data relating to a period during which this coupon can be used is recorded in the available period data area.

  The authentication screen data storage unit 25 stores data relating to an authentication screen for inputting an authentication code for activating an electronic coupon to be provided. The authentication screen data includes data for displaying the authentication screen for the coupon address (URL).

  In the coupon address data area, data relating to an address storing display screen data for authenticating the use authority of the electronic coupon is recorded. This coupon address is given for each electronic coupon. The authentication screen data and the distribution coupon data 240 are associated with each other through this coupon address.

In the authentication screen data area, authentication screen data to be displayed for authenticating the use authority of the electronic coupon is recorded. This authentication screen includes confirmation contents of an electronic coupon to be provided, an authentication code input field, and a send button.

  The additional privilege data storage unit 26 stores data related to the additional privilege that is further provided along with the use of the electronic coupon. This additional privilege data is registered when an additional privilege is determined for each store. The additional privilege data includes data relating to the store identifier and the content of the additional privilege.

In the store identifier data area, data relating to an identifier for specifying a store that can use this additional privilege is recorded.
In the additional privilege content data area, data relating to the content of the additional privilege (discount object, discount rate, etc.) is recorded. As the contents of the additional privilege, for example, data such as “5% discount on bread” is recorded.

  As shown in FIG. 2B, the usage history data storage unit 27 records usage history data 270 related to the usage history of the electronic coupon. This usage history data 270 is registered when an electronic coupon is distributed. The usage history data 270 includes data relating to a user identifier, a coupon identifier, a distribution date and time, and a usage date and time.

In the user identifier data area, data relating to an identifier for specifying the user who distributed the electronic coupon is recorded.
In the coupon identifier data area, data relating to an identifier for specifying the electronic coupon distributed to the user is recorded.

In the distribution date / time data area, data for specifying the date / time when the electronic coupon is distributed is recorded.
In the use date / time data area, data for specifying the date / time (use date / time) of using the electronic coupon is recorded. In the use date / time data area, an unused end flag indicating that the distributed electronic coupon has not been used is recorded when it is not used during the available period.

  In the analysis result data storage unit 28, data related to the analysis result of the usage record of the electronic coupon is recorded. The analysis result data is registered when a known analysis process (here, collaborative filtering) is performed on the usage status of each user's electronic coupon using the usage history data 270. In this embodiment, the store identifier of a store (recommended store) where it is desirable to distribute an electronic coupon to each user is recorded as analysis result data.

  On the other hand, a POS terminal 35 is provided at a register counter of a store that discounts with an electronic coupon. Further, an authentication code of this store is posted beside the cashier counter of this store so that it can be seen by the user who purchases the product. Each POS terminal 35 is connected to a known POS system 30 via a network.

  The POS system 30 as a sales management system includes a product sales data storage unit 31. Product sales data is recorded in the product sales data storage unit 31. This merchandise sales data is recorded when sales information is acquired from the POS terminal 35.

Next, a coupon management processing procedure using this system will be described with reference to FIGS.
A user who wishes to use an electronic coupon first applies for user registration (step S1-1). Specifically, the control unit of the mobile phone terminal 10 transmits a registration application blank email to the registration application address of the coupon management server 20.

  The coupon management server 20 that has received the empty mail performs user registration (step S1-2). Specifically, the control unit 21 of the coupon management server 20 specifies the mail address of the user who is the sender of the empty mail, assigns a user identifier thereto, and stores user data as user data. Record in part 23. Then, the coupon management server 20 transmits a screen indicating that the registration has been made to the user's mobile phone terminal 10 and causes the display unit 11 to display the screen. It is also possible to perform user registration by directly accessing the coupon management server 20 using the mobile phone terminal 10.

  And the control part 21 of the coupon management server 20 performs the transmission process of coupon URL (step S1-3). Specifically, the distribution unit 211 of the control unit 21 randomly extracts the distribution coupon data 240 from the distribution coupon data storage unit 24 for users who have not distributed coupons in the past.

  On the other hand, for users who have used electronic coupons, the store identifier of the recommended store associated with the user identifier of this user is obtained from the analysis result data, and distribution coupon data 240 including this store identifier is obtained. Extracted from the distribution coupon data storage unit 24. In this case, the distribution unit 211 searches the usage history data 270 that matches the extracted coupon identifier and user identifier. Here, when there is usage history data 270 in which the coupon identifier and the user identifier match, the distribution coupon data 240 other than this is extracted.

  Then, the distribution unit 211 generates a coupon distribution mail using the extracted distribution coupon data 240. And the distribution means 211 acquires the mail address of the mobile telephone terminal 10 linked | related with the user identifier, and transmits the produced | generated coupon delivery mail. This coupon delivery mail includes data relating to a coupon address, coupon introduction contents, a usable period, and a user identifier.

  In addition, the distribution unit 211 generates usage history data 270 including the coupon identifier and user identifier of the extracted distribution coupon data 240. Further, the distribution unit 211 includes the date and time when the coupon distribution mail is transmitted in the usage history data 270 as the distribution date and time of the electronic coupon. The distribution unit 211 records the generated usage history data 270 in the usage history data storage unit 27.

  On the other hand, the mobile phone terminal 10 that has received the coupon delivery mail from the coupon management server 20 stores it in the memory. And when a coupon delivery mail is selected in the mobile telephone terminal 10 by the user, the control part of the mobile telephone terminal 10 displays the coupon delivery mail screen 600 shown in FIG. From this coupon delivery mail screen 600, the user grasps the contents of the electronic coupon.

  Here, when the user desires to use the electronic coupon, the user brings the mobile phone terminal 10 to the store. And the goods which use an electronic coupon are chosen and it goes to a cashier counter. Furthermore, the URL included in the coupon delivery mail screen 600 is selected using the input unit 12 of the mobile phone terminal 10.

  In this case, the control unit of the mobile phone terminal 10 executes a coupon URL access process (step S1-4). Specifically, the control unit accesses a coupon address (URL) included in coupon distribution mail screen 600. In this data request, the user identifier included in the coupon distribution mail is transmitted.

  The control unit 21 of the coupon management server 20 executes an authentication screen transmission process (step S1-5). Specifically, the distribution unit 211 of the control unit 21 specifies the authentication screen data of the designated coupon address from the authentication screen data storage unit 25, and transmits this authentication screen data to the mobile phone terminal 10. .

The control unit of the mobile phone terminal 10 displays an authentication screen 610 shown in FIG. The authentication screen 610 includes confirmation contents, an authentication code input field, and a send button.
And the control part of the mobile telephone terminal 10 performs an authentication code input process (step S1-6). Specifically, the user obtains an authentication code posted in the store when purchasing a product that uses the electronic coupon, inputs it into the authentication screen 610, and selects a transmission button. In this case, the control unit of the mobile phone terminal 10 transmits the input authentication code to the coupon management server 20.

  The control part 21 of the coupon management server 20 performs an authentication process (step S1-7). Specifically, the verification unit 212 of the control unit 21 specifies the distribution coupon data 240 including the accessed coupon address from the distribution coupon data storage unit 24. Furthermore, the collation unit 212 acquires store data including the store identifier included in the specified distribution coupon data 240 from the store data storage unit 22. And this collation means 212 compares the authentication code contained in store data with the authentication code acquired from the mobile telephone terminal 10. Here, when the authentication codes do not match, the coupon management server 20 transmits data indicating that the authentication codes are different to the mobile phone terminal 10.

  On the other hand, when both of the authentication codes match, the control unit 21 uses the user identifier acquired in the coupon URL access process (step S1-4) and the coupon history of the identified distribution coupon data 240. The data 270 is extracted from the usage history data storage unit 27. Here, when the usage date and time is recorded in the usage date and time data area of the extracted usage history data 270, the control unit 21 informs the mobile phone terminal 10 that the electronic coupon has already been used. Send a notification. If an unused end flag is recorded in the use date / time data area, a notification that the usable period has ended is transmitted. Then, the mobile phone terminal 10 that has received the notification displays the notification content on the display unit 11.

  On the other hand, if no data is recorded in the usage date / time data area of the extracted usage history data 270, the control unit 21 executes usage information recording processing (step S1-8). Specifically, the display processing unit 213 of the control unit 21 records the current date and time in the usage date and time data area of the extracted usage history data 270.

  Next, the control part 21 performs the specific process of an additional privilege (step S1-9). Specifically, the display processing means 213 of the control unit 21 acquires the store identifier of the recommended store for each user recorded in the analysis result data storage unit 28, and adds the additional privilege data including the store identifier to the additional privilege data. Obtained from the data storage unit 26.

  And the control part 21 performs a provision process of a coupon and an additional privilege (step S1-10). Specifically, the display processing means 213 of the control unit 21 acquires a coupon image of the extracted distribution coupon data 240, acquires data related to the coupon valid time from the memory, and calculates the valid time of the coupon from this valid time. . And the display process means 213 produces | generates the coupon screen data containing the acquired coupon image, additional privilege data, and coupon effective time, and transmits to a user's mobile telephone terminal 10. FIG.

Next, the mobile phone terminal 10 executes a coupon expansion process (step S1-11). Specifically, the control unit of the mobile phone terminal 10 performs FIG. 4 based on the received coupon screen data.
Is displayed on the display unit 11. The coupon display screen 620 includes an instruction to be presented to the clerk at the POS terminal 35, a coupon image, an additional privilege, and a display related to the coupon valid time.

  The user presents this coupon display screen 620 to the store clerk when paying for the purchased product at the POS terminal 35 of the checkout counter. The store clerk confirms the valid time of the electronic coupon. If the valid time has not passed, a discount corresponding to the contents of the electronic coupon is performed from the price of the product. On the other hand, if the valid time has passed, the user is informed that the electronic coupon cannot be used.

  Then, the control part 21 of the coupon management server 20 performs an analysis process for every predetermined period. In the present embodiment, a distribution specifying process using collaborative filtering is executed as the analysis process (step S1-12). In this distribution specifying process, the control unit 21 of the coupon management server 20 specifies a store that may use an electronic coupon for each user so that the coupon usage rate is high.

  Here, the used electronic coupons are first classified for each user and each store. Specifically, the analysis processing unit 216 of the control unit 21 acquires the usage history data 270 in which the usage date is recorded from the usage history data storage unit 27. The analysis processing unit 216 acquires the distribution coupon data 240 including the coupon identifier included in the extracted usage history data 270 from the distribution coupon data storage unit 24. Then, the analysis processing unit 216 counts the usage history data 270 for each user identifier and store identifier in the extracted usage history data 270.

  Here, the analysis processing method will be specifically described with reference to FIG. In the present embodiment, the user specified by the user identifier U4 will be described as a target user for collaborative filtering. The user identifier U4 includes five, four, four, one, and five usage history data 270 respectively associated with the store identifiers C2, C3, C4, C6, and C7. For this reason, the control unit 21 determines that the user with the user identifier U4 has the electronic coupon 5 times, 4 times, 4 times, 1 time in each store specified by the store identifiers C2, C3, C4, C6, and C7. Times and 5 times. And the control part 21 compares the usage frequency of the electronic coupon for every store linked | related with this user identifier U4 with the usage frequency for every store linked | related with other user identifier U1, U2, U3, U5. .

  As a result, among the store identifiers C2 to C4, C6, and C7 associated with the user identifier U4, the user identifier U2 of the user who has the largest common store identifier is specified. Store identifiers C1 to C4 and C6 are associated with this user identifier U2, and among these, four store identifiers C2 to C4 and C6 are common to store identifiers used by the target user. Further, the number of times the store identifiers C3 and C4 used by the users of the user identifiers U2 and U4 in the store are the same as the four times, and the evaluation is the same. For this reason, the analysis processing means 216 of the control unit 21 identifies the user with the user identifier U2 as being similar to the target user with the user identifier U4. In this embodiment, the analysis processing unit 216 uses the number of times of use among the stores in which the target user uses the electronic coupon in common with similar users (the store with the store identifier corresponding to the circle in FIG. 5). A different store (a store with a store identifier corresponding to a star in FIG. 5) is identified as a recommended store of this target user.

Then, as a result of the collaborative filtering, the control unit 21 records analysis result data in which the user identifier is associated with the store identifier of the recommended store of the user specified thereby in the analysis result data storage unit 28. In the above specific example, the analysis processing means 216 of the control unit 21 records analysis result data in which the store identifiers C2 and C6 are associated with the user identifier U4 in the analysis result data storage unit 28. The process is completed as described above.

According to this embodiment, the following effects can be obtained.
(1) In this embodiment, the control unit 21 of the coupon management server 20 transmits a coupon delivery mail including a coupon URL to the mobile phone terminal 10 (step S1-3), and when this coupon URL is accessed. Performs the process of transmitting the authentication screen (step S1-5). The mobile phone terminal 10 displays the authentication screen 610, and then transmits the authentication code input on the authentication screen 610 to the coupon management server 20. The control unit 21 of the coupon management server 20 executes an authentication process using the acquired authentication code (step S1-7), and if the authentication is successful, the usage information recording process (step S1-8) Specific processing (step S1-9), coupon and additional privilege providing processing is executed (step S1-10). Then, the control part 21 performs a distribution specific process as an analysis process (step S1-12), and specifies a recommendation store of each user so that a coupon utilization rate may become high. Therefore, the control unit 21 automatically uses the usage history data 270 without registering only the address of the transmission destination as the information about the user and pre-registering the data regarding the user's attributes and preferences. It is possible to select and distribute electronic coupons that are highly likely to be used for each person. Therefore, efficient sales promotion can be performed.

  (2) In the present embodiment, store data including a store identifier and an authentication code at each store is recorded in the store data storage unit 22. In the distribution coupon data storage unit 24, distribution coupon data 240 including a coupon identifier, a store identifier, and a coupon address is recorded. Further, a store authentication code is posted in the vicinity of the store POS terminal 35. The user inputs the authentication code posted in the store on the authentication screen 610, and the mobile phone terminal 10 transmits this authentication code to the coupon management server 20. The control unit 21 of the coupon management server 20 compares the received authentication code with the authentication code of the store data and executes an authentication process (step S1-7). For this reason, since it authenticates using the authentication code which is not known unless it goes to the store which can use an electronic coupon, when it can authenticate, it can grasp that a user is in the store which can use an electronic coupon. Therefore, it can be expected that the electronic coupon is used in a more accurate manner and more accurate analysis processing is performed.

  (3) In this embodiment, the control part 21 of the coupon management server 20 performs the distribution specific process using collaborative filtering as an analysis process (step S1-12). For this reason, it is possible to identify an electronic coupon that is highly likely to be used by a user in consideration of the usage status of other users whose usage status of the electronic coupon is similar.

  (4) In this embodiment, the user transmits an authentication code from the mobile phone terminal 10 in order to use the electronic coupon. When the control unit 21 of the coupon management server 20 can authenticate using the authentication code, the additional privilege is specified (step S1-9). And the control part 21 performs the provision process of the additional privilege specified with the electronic coupon (step S1-10). For this reason, when using an electronic coupon, the user can receive not only an electronic coupon but an additional privilege together. Furthermore, this additional privilege is specified using the analysis result performed by the distribution specifying process (step S1-12) as in the case of specifying the electronic coupon to be distributed. Therefore, it is possible to select and provide an additional privilege that promotes the use of the electronic coupon.

(Second Embodiment)
Next, a second embodiment embodying the present invention will be described with reference to FIGS. Here, in the following embodiment, the same code | symbol is attached | subjected about the part which is common in the said embodiment, and the detailed description is abbreviate | omitted. The present embodiment is different from the first embodiment in that data on products purchased by a user at the same time when using an electronic coupon is used.

  The usage history data recorded in the usage history data storage unit 27 of the coupon management server 20 of the present embodiment includes data relating to a user identifier, coupon identifier, distribution date and time, usage date and time, and a simultaneously purchased product identifier. In the simultaneous purchase product identifier data area, data relating to an identifier for specifying a product purchased at the same time when the electronic coupon is used is recorded.

  Furthermore, in the present embodiment, the coupon management server 20 is connected to the POS system 30 and acquires product sales data from the POS system 30 on a regular basis, for example. The product sales data is recorded in the product sales data storage unit 31 of the POS system 30. Here, the product sales data recorded in the product sales data storage unit 31 includes data relating to a slip identifier, a store identifier, a product identifier, a sales date and time, and a discount.

In the slip identifier data area, data related to the slip identifier for specifying the sale of the product is recorded.
In the store identifier data area, data relating to a store identifier for specifying a store that sells the product is recorded. This store identifier data is specified from data specifying the POS terminal 35 received together with the merchandise sales data.

  In the product identifier data area, data relating to a product identifier for specifying a product sold at this store is recorded. When a plurality of products are sold in one slip, product identifiers corresponding to the number of products sold are recorded in the product identifier data area.

In the sales date / time data area, data related to the date / time when the product is sold is recorded.
In the discount data area, information related to a discount (for example, a discount object or a discount amount) performed using an electronic coupon in this slip is recorded.

  Also in the present embodiment, a user registration application is made (step S1-1) and user registration is made (step S1-2), as in the above embodiment. And the control part 21 of the coupon management server 20 performs a coupon URL transmission process (step S1-3), and respond | corresponds with execution (step S1-4) of the coupon URL access process by the control part of the mobile telephone terminal 10. Authentication screen transmission processing is executed (step S1-5). In this case, the control unit of the mobile phone terminal 10 displays the authentication screen 610.

  And as shown in FIG. 6, the control part of the mobile telephone terminal 10 performs an authentication code input process similarly to step S1-6 (step S2-1). The control unit 21 of the coupon management server 20 executes an authentication process similarly to step S1-7 (step S2-2), and executes a usage information recording process similarly to step S1-8 (step S2-3). . Furthermore, the control part 21 performs the specific process of an additional privilege similarly to step S1-9 (step S2-4), and performs the provision process of a coupon and an additional privilege similarly to step S1-10 (step S2-). 5). And the mobile telephone terminal 10 performs a coupon expansion | deployment process similarly to S1-11 (step S2-6).

Thereafter, as in the first embodiment, the user presents the coupon display screen 620 to the store clerk when paying at the POS terminal 35. The clerk checks the coupon valid time, and if the valid time has not passed, the clerk discounts the price according to the contents of the electronic coupon from the price of the product. At this time, the POS terminal 35 transmits the sales information to the POS system 30 together with an identifier that identifies the POS terminal 35. This sales information includes a slip identifier given for purchase, an identifier for specifying the POS terminal 35, a product identifier for specifying a product purchased by a user, sales date and time, and data relating to discount information by an electronic coupon. The POS system 30 specifies a store identifier from the data specifying the POS terminal 35 that has transmitted the sales information, and includes a slip identifier of the sales information acquired from the POS terminal 35, a product identifier, a sales date, and discount information by electronic coupons. The sales data is recorded in the product sales data storage unit 31.

  Thereafter, for example, at every predetermined time, the control unit 21 of the coupon management server 20 executes an analysis process. In the present embodiment, first, the analysis processing means 216 of the control unit 21 acquires product sales data from the POS system 30 (step S2-7). Specifically, the control unit 21 requests the POS system 30 to transmit the product sales data sold within the period to be analyzed (the period from the previous analysis process to the current analysis process). . The POS system 30 acquires the product sales data including the sales date and time within the period to be analyzed from the product sales data storage unit 31 and transmits it to the coupon management server 20.

  The control unit 21 of the coupon management server 20 executes a use coupon specifying process (step S2-8). Specifically, the analysis processing means 216 of the control unit 21 extracts product sales data having the same date and time (for example, ± 5 minutes) as the usage date and time included in the usage history data 270. Further, the analysis processing means 216 extracts product sales data including the store identifier associated with the coupon identifier of the usage history data 270 from the extracted product sales data. Then, the merchandise sales data in which the electronic coupon is used at the same date and time as the usage time with the same store identifier is associated with the usage history data 270 of the electronic coupon. Here, the analysis processing means 216 compares the coupon introduction content associated with the coupon identifier with the discount information included in the merchandise sales data, and more reliably performs a one-to-one association using the comparison result. Also good.

  Next, the control unit 21 executes a simultaneous purchase status grasping process (step S2-9). Specifically, the analysis processing unit 216 of the control unit 21 acquires the product identifier of the product sales data associated with each usage history data 270 and records it in the simultaneous purchase product identifier data area of the usage history data 270.

  And the control part 21 performs the distribution specific process using collaborative filtering (step S2-10). In this distribution specifying process, the control unit 21 of the coupon management server 20 uses the simultaneous purchase product identifier to specify a recommended store so that the usage rate of the user is high. Furthermore, the control unit 21 not only specifies a recommended store for each user, but also refers to the usage rate of a user who has purchased a similar product, so that the usage rate of the user is increased. Type (recommended type) may be specified.

According to this embodiment, in addition to the effects similar to the effects described in (1) to (4) of the above embodiment, the following effects can be obtained.
(5) In the present embodiment, the control unit 21 acquires product sales data from the POS system 30 in the analysis process (step S2-7), and executes a use coupon specifying process (step S2-8). In this case, the control unit 21 extracts merchandise sales data having the same date and time (for example, ± 5 minutes) as the usage date and time included in the usage history data 270, and among these, the store identifier associated with the coupon identifier of the usage history data 270 Product sales data including Then, the merchandise sales data in which the electronic coupon is used at the same date and time as the usage time with the same store identifier is associated with the usage history data 270 of the electronic coupon. For this reason, it is possible to confirm from the product sales data whether or not the electronic coupon acquired through the coupon expansion process (step S2-6) in the mobile phone terminal 10 is actually used. Therefore, since the information regarding the use of the user can be acquired more reliably with respect to the distributed coupon, more accurate analysis can be performed.

  (6) After executing the simultaneous purchase status grasping process (step S2-9), the control unit 21 acquires the product identifier of the product sales data associated with each usage history data 270, and uses this Recorded in the simultaneous purchase product identifier data area of the history data 270. And the control part 21 performs the distribution specific process using collaborative filtering (step S2-10). For this reason, since collaborative filtering can be performed using the information of the simultaneously purchased product at the time of using the electronic coupon acquired from the product sales data, a recommended store more suitable for the user can be specified.

(Third embodiment)
Next, a third embodiment embodying the present invention will be described with reference to FIGS. This embodiment is different from the first embodiment in that the coupon valid time is changed depending on the number of simultaneous accesses in order to avoid revocation due to congestion of electronic coupons after being deployed as much as possible.

  In the present embodiment, the control unit 21 of the coupon management server 20 records valid time table data used for determining the coupon valid time in a memory. In the valid time table data, a coupon valid time corresponding to the range of the number of simultaneous accesses is recorded. For example, the effective time is set to 3 minutes when the number of simultaneous accesses within a predetermined time (for example, 3 minutes) is 1 to 3, and 6 minutes when the number of simultaneous accesses is 4 to 6.

  Furthermore, the usage history data 270 recorded in the usage history data storage unit 27 of the coupon management server 20 includes data relating to a user identifier, a coupon identifier, a distribution date and time, a usage date and a coupon valid time. In this coupon valid time data area, data related to the valid time of the developed electronic coupon is recorded.

  Also in the present embodiment, a user registration application is made (step S1-1) and user registration is made (step S1-2), as in the above embodiment. And the control part 21 of the coupon management server 20 performs a coupon URL transmission process (step S1-3), and respond | corresponds with execution (step S1-4) of the coupon URL access process by the control part of the mobile telephone terminal 10. Authentication screen transmission processing is executed (step S1-5). In this case, the control unit of the mobile phone terminal 10 displays the authentication screen 610.

  And as shown in FIG. 7, the control part of the mobile telephone terminal 10 performs an authentication code input process similarly to step S1-6 (step S3-1). The control unit 21 of the coupon management server 20 executes an authentication process similarly to step S1-7 (step S3-2), and executes a usage information recording process similarly to step S1-8 (step S3-3). . Furthermore, the control part 21 performs the specific process of an additional privilege similarly to step S1-9 (step S3-4).

  Next, the control part 21 performs the determination process of coupon effective time with the number of simultaneous accesses (step S3-5). Here, first, the control unit 21 acquires the number of simultaneous accesses within a predetermined time. Specifically, the display processing unit 213 of the control unit 21 extracts the usage history data 270 recorded using the time from the current time to a predetermined time before as the usage date and time, and calculates the number of data of the extracted usage history data 270. Count. Then, the display processing unit 213 acquires the valid time corresponding to the number of simultaneous accesses that matches the counted number of data from the valid time table data, and records it in the coupon valid time data area of the usage history data 270.

  Next, the control part 21 of the coupon management server 20 performs the provision process of a coupon and an additional privilege similarly to step S1-10 (step S3-6). In this case, the display processing unit 213 of the control unit 21 generates coupon screen data using the coupon valid time determined in Step S3-5 and transmits the coupon screen data to the mobile phone terminal 10.

  And the mobile telephone terminal 10 performs a coupon expansion | deployment process similarly to S1-11 (step S3-7). In this case, the control unit of the mobile phone terminal 10 displays the coupon display screen 620 including the valid time on the display unit 11.

  After that, as in the above embodiment, the user who purchases the product presents this coupon display screen 620 to the store clerk when paying for the purchased product at the POS terminal 35. The clerk checks the coupon valid time, and if the coupon valid time has not passed, the clerk discounts the price according to the contents of the electronic coupon.

Then, the control part 21 of the coupon management server 20 performs the analysis process similar to step S1-12 of 1st Embodiment (step S3-8).
According to this embodiment, in addition to the effects similar to the effects described in (1) to (4) of the above embodiment, the following effects can be obtained.

  (7) In the present embodiment, the control unit 21 records the valid time table data in the memory. The control unit 21 executes a coupon valid time determination process based on the number of simultaneous accesses using the valid time table data (step S3-5), and performs a coupon and additional privilege providing process using the coupon valid time determined thereby. Execute (Step S3-6). For this reason, the coupon valid time is changed according to the congestion situation, so even if you execute the coupon expansion process while waiting for the accounting at the time of congestion, you can use it effectively without invalidating the electronic coupon it can.

(Fourth embodiment)
Next, a fourth embodiment embodying the present invention will be described with reference to FIGS. This embodiment is different from the second embodiment in that the coupon valid time is changed according to the number of simultaneous accesses as in the third embodiment.

In the present embodiment, the control unit 21 of the coupon management server 20 records valid time table data for determining the coupon valid time, as in the third embodiment.
Furthermore, the usage history data recorded in the usage history data storage unit 27 of the coupon management server 20 includes data on a user identifier, a coupon identifier, a distribution date and time, a usage date and time, a coupon valid time, and a simultaneously purchased product identifier. In the coupon valid time data area, data related to the valid time when this electronic coupon is provided to the mobile phone terminal 10 is recorded as in the third embodiment. In the simultaneous purchase product identifier data area, data related to an identifier for specifying a product purchased at the same time when the electronic coupon is used is recorded as in the second embodiment.

  Also in the present embodiment, a user registration application is made (step S1-1) and user registration is made (step S1-2), as in the above embodiment. And the control part 21 of the coupon management server 20 performs a coupon URL transmission process (step S1-3), and respond | corresponds with execution (step S1-4) of the coupon URL access process by the control part of the mobile telephone terminal 10. Authentication screen transmission processing is executed (step S1-5). In this case, the control unit of the mobile phone terminal 10 displays the authentication screen 610.

  And as shown in FIG. 8, the control part of the mobile telephone terminal 10 performs an authentication code input process similarly to step S1-6 (step S4-1). The control unit 21 of the coupon management server 20 executes an authentication process as in step S1-7 (step S4-2), and executes a usage information recording process as in step S1-8 (step S4-3). . Furthermore, the control part 21 performs the specific process of an additional privilege similarly to step S1-9 (step S4-4).

  Next, the control part 21 performs the determination process of coupon effective time by the number of simultaneous accesses similarly to step S3-5 (step S4-5). And the control part 21 of the coupon management server 20 performs the provision process of a coupon and an additional privilege similarly to step S1-10 (step S4-6). In this case, the display processing means 213 of the control unit 21 generates coupon screen data using the coupon valid time determined in step S4-5, and transmits this to the mobile phone terminal 10.

  And the mobile telephone terminal 10 performs a coupon expansion | deployment process similarly to S1-11 (step S4-7). In this case, the control unit of the mobile phone terminal 10 displays the coupon display screen 620 including the valid time on the display unit 11.

  Thereafter, as in the above embodiment, when the user pays for the purchased product at the POS terminal 35, the user presents this coupon display screen 620 to the store clerk. The clerk checks the coupon valid time, and if the valid time has not passed, the clerk discounts the price according to the contents of the electronic coupon from the price of the product. At this time, in the POS terminal 35, the merchandise sales data is transmitted to the POS system 30 as in the second embodiment. Then, the POS system 30 records the product sales data acquired based on the sales information from the POS terminal 35 in the product sales data storage unit 31.

  Then, the control part 21 of the coupon management server 20 performs an analysis process similarly to the said 2nd Embodiment. In the present embodiment, first, the analysis processing means 216 of the control unit 21 acquires product sales data from the POS system 30 as in step S2-7 (step S4-8).

  And the control part 21 of the coupon management server 20 performs the specific process of a utilization coupon (step S4-9). Specifically, the analysis processing unit 216 of the control unit 21 first calculates an effective time obtained by adding the corresponding coupon effective time to the use date and time included in the use history data 270. The analysis processing means 216 extracts product sales data including the sales date and time that is the time from the use date and time to the valid time. Further, the analysis processing means 216 extracts product sales data including the store identifier associated with the coupon identifier of the usage history data 270 from the extracted product sales data. In this case, with the same store identifier, the merchandise sales data in which the electronic coupon is used within the effective time from the usage date is associated with the usage history data 270 of the electronic coupon. Here, the analysis processing unit 216 may perform one-to-one association more reliably by using a comparison result between the coupon introduction content associated with the coupon identifier and the discount information included in the product sales data.

  Next, the control unit 21 executes the simultaneous purchase status grasping process similarly to step S2-9 (step S4-10), and executes the distribution specifying process using collaborative filtering similarly to step S2-10 (step S2-10). Step S4-11). The process is completed as described above.

According to this embodiment, in addition to the effects similar to the effects described in (1) to (7) of the above embodiment, the following effects can be obtained.
(8) In the present embodiment, the control unit 21 records the valid time table data in the memory. The control unit 21 uses the valid time table data to execute a coupon valid time determination process according to the number of simultaneous accesses (step S4-5). Then, the control part 21 acquires merchandise sales data from the POS system 30 (step S4-8), and performs the use coupon specific process (step S4-9). In this case, the control unit 21 calculates a valid time obtained by adding the coupon valid time to the use date and time of the use history data 270, and stores the merchandise sales data including the sale date and time from the use date to the valid time. Extract. Further, the control unit 21 extracts product sales data including the store identifier associated with the coupon identifier of the usage history data 270 from the extracted product sales data. In this case, with the same store identifier, the merchandise sales data in which the electronic coupon is used within the effective time from the usage time is associated with the usage history data 270 of the electronic coupon on a one-to-one basis. Therefore, even if the coupon valid time is changed according to the congestion situation, the electronic coupon used by the user can be specified more accurately.

Further, the above embodiments may be modified as follows.
In each embodiment described above, the control unit 21 of the coupon management server 20 extracts an electronic coupon using the analysis result obtained in the analysis process in the coupon URL transmission process (step S1-3), and includes the coupon A distribution email was sent. In addition to this, the control unit 21 uses the analysis result in the coupon URL transmission process to make the content more sales promotion for each user (for example, the discount rate and the expiration date have been changed). Later, it may be sent to the user.

  For example, when the available period of the electronic coupon is changed according to the user, the available period data area of the electronic coupon is provided in the usage history data 270 instead of the available period data area of the distribution coupon data 240. Then, the control unit 21 extracts the usage history data 270 including the user identifier of the target user, and specifies the available period according to each user using the distribution date and time and the usage date and time. In this case, the memory of the control unit 21 records an available period calculation formula using the distribution date / time and the use date / time as parameters. Then, the control unit 21 calculates the usable period by substituting the distribution date and time and the use date and time into this usable period calculation formula. For example, the average number of days from the distribution date / time to the use date / time may be calculated as the available time period using an available period calculation formula. In this way, by determining the available period from the coupon usage status for each user, promoting the early use while reducing the possibility that the electronic coupon will not be used due to the expiration of the available period of the electronic coupon. Can do.

  In the analysis process of each embodiment described above, the recommended store of the user was recorded as analysis result data. The analysis result data is not limited to this. For example, the discount target type of the coupon used by the user is specified, and based on this, the recommended product for which distribution of the electronic coupon is desirable to each user is recorded. Also good. In this case, the control part 21 may transmit the electronic coupon regarding a drink to the user who is using the electronic coupon only about the drink. Moreover, you may record an unused thing among the distributed electronic coupons as analysis result data. In this case, for example, the control unit 21 specifies a store or a product with a low usage rate, and does not transmit an electronic coupon for the store or the product.

In each of the above embodiments, an additional privilege is also provided along with the electronic coupon. The provision of this additional privilege may be omitted and only the electronic coupon may be provided.
In each of the above embodiments, when the authentication code is transmitted from the mobile phone terminal 10, the user inputs the authentication code on the authentication screen 610. Instead, when the mobile phone terminal 10 has a code reading function and the two-dimensional code of the authentication code is posted in the store, the mobile phone terminal 10 may read the two-dimensional code and transmit it. Good. Specifically, the coupon authentication display data recorded in the authentication screen data storage unit 25 includes an instruction to acquire a two-dimensional code. Based on the acquired coupon authentication display data, the control unit of the mobile phone terminal 10 displays a coupon authentication screen including a two-dimensional code reading screen instead of the authentication code input field. The user uses the coupon authentication screen to cause the mobile phone terminal 10 to read the two-dimensional code posted at the store. The mobile phone terminal 10 transmits the authentication code included in the two-dimensional code to the coupon management server 20. In this case, the user can omit inputting the authentication number only by photographing the two-dimensional code.

In the above embodiment, an electronic coupon that can be used for each store is distributed. Instead, electronic coupons that can be used at a plurality of stores may be distributed. In this case, in order to grasp at which store the electronic coupon is used, the control unit 21 of the coupon management server 20 acquires a store identifier used together with the authentication code from the user's mobile phone terminal 10. Specifically, a store identifier that can use the electronic coupon specified by the coupon identifier is recorded in the store identifier data area of the distribution coupon data 240. Further, the usage history data 270 includes data relating to a user identifier, a coupon identifier, a used store identifier, a distribution date and a usage date. Here, in the use store identifier data area, an identifier for specifying a store where the user uses the electronic coupon is recorded.

  Further, the authentication screen data storage unit 25 records coupon authentication display data including input field data for inputting a store identifier. At the store, the store identifier is posted together with the authentication code. Then, on the display unit 11 of the mobile phone terminal 10 that performs display based on the coupon authentication display data, a coupon authentication screen including an authentication code input field and a store identifier input field is displayed. Here, the user inputs the store identifier and the authentication code posted at the store in the store identifier input field and the authentication code input field of the coupon authentication screen. And the control part 21 of the coupon management server 20 acquires a store identifier with an authentication code, and performs an authentication process (step S1-7). Further, in the execution of the usage information recording process (step S1-8), the control unit 21 records usage history data 270 including the acquired user identifier, coupon identifier, and store identifier. In this case, electronic coupons having the same contents can be managed by one distribution coupon data 240, and a store where an electronic coupon that can be commonly used in a plurality of stores is actually used can be specified. For this reason, it is possible to efficiently manage electronic coupons that can be commonly used in a plurality of stores.

  In the above-described embodiment, the electronic coupon is described as being able to receive discounts for product purchase discounts. However, the electronic coupon is not limited to the discount at the time of product purchase as long as the user can receive some privilege. For example, it may be an electronic coupon for a discount offer for service provision such as payment at a restaurant, or may be applied to an electronic coupon that provides a novelty product or the like.

  In the above embodiment, during the coupon URL transmission process (step S1-3), the distribution unit 211 of the control unit 21 distributes randomly distributed coupon data to users who have not distributed coupons in the past. 240 is extracted from the distribution coupon data storage unit 24. In this case, the coupon distributed to such a user (initial distribution coupon) is not limited to the coupon extracted at random. For example, a coupon to be preferentially distributed can be set in advance in the distribution coupon data storage unit 24, and this coupon can be used as an initial distribution coupon. It is also possible to extract the initial distribution coupon according to the user's attributes and preferences. In this case, at the time of user registration application, the attribute information and preference information of the applicant for use are acquired, and these information is recorded in the user data storage unit 23. Then, using the user data storage unit 23, the initial distribution coupon is extracted using the use history data 270 of the user having the same attribute information and preference information.

  In the above embodiment, if there is usage history data 270 that matches the coupon identifier and the user identifier at the time of coupon URL transmission processing (step S1-3), the distribution coupon data 240 other than this is extracted. To do. In this case, depending on the type of coupon, distribution coupon data 240 that already has a usage history may be extracted. In this case, in the distribution coupon data 240, a “redistributable” flag is recorded, and a coupon that is recorded with this flag is permitted to be transmitted again. Thereby, sales promotion with respect to a repeater can be aimed at.

1 is a schematic diagram of a system in an embodiment. It is explanatory drawing explaining the data structure recorded on each data storage part, (a) is related with a distribution coupon data storage part, (b) is related with a utilization log | history data storage part. The flowchart for demonstrating the process sequence of the coupon management process by 1st Embodiment. Explanatory drawing for demonstrating the display screen in a coupon management process. Explanatory drawing for demonstrating a collaborative filtering process. The flowchart for demonstrating the process sequence of the coupon management process by 2nd Embodiment. The flowchart for demonstrating the process sequence of the coupon management process by 3rd Embodiment. The flowchart for demonstrating the process sequence of the coupon management process by 4th Embodiment.

Explanation of symbols

  C1, C2, C3, C4, C5, C6, C7 ... store identifier, U1, U2, U3, U4, U5 ... user identifier, 10 ... mobile phone terminal as a mobile terminal, 11 ... display unit, 12 ... input unit , 20 ... Coupon management server as a coupon management system, 21 ... Control unit as control means, 22 ... Store data storage part constituting distribution information storage means, 23 ... User data storage part as address information storage means, 24 ... Distribution coupon data storage unit constituting distribution information storage unit, 25 ... screen data storage unit for authentication, 26 ... additional privilege data storage unit, 27 ... usage history data storage unit as usage information storage unit, 28 ... analysis result data storage 30 ... POS system as sales management system, 31 ... Product sales data storage unit, 35 ... POS terminal, 211 ... Distributing means, 212 ... Reference Means, 213 ... display processing means, 216 ... analysis processing means, 240 ... distribute coupon data, 270 ... use historical data, 600 ... coupon delivery mail screen, 610 ... authentication screen, 620 ... coupon display screen.

Claims (6)

An address information storage unit that records a user identifier for identifying a user and an address of the user's mobile terminal in association with each other;
Distribution information storage means that records a coupon address and an authentication identifier provided in the store in association with a coupon identifier that specifies a coupon that can be used in the store,
Usage information storage means for recording usage record information in association with a user identifier and a coupon identifier;
A system for managing coupons to be distributed with control means connected to a mobile terminal of a user,
The control means is
A distribution means for sending a coupon distribution mail including a coupon address recorded in the distribution information storage means to the address of the mobile terminal;
When there is an access to the coupon address from the mobile terminal, authentication screen data is transmitted to the mobile terminal, an authentication identifier provided in the store on the authentication screen is acquired from the mobile terminal, and the coupon is An authentication identifier associated with an address is identified using the distribution information storage means, and a matching means for matching the identified authentication identifier with the acquired authentication identifier;
When the authentication identifier can be verified, the usage information is recorded in the usage information storage means in association with the coupon identifier associated with the authentication identifier and the user identifier of the user who transmitted the coupon distribution mail, Display processing means for transmitting coupon display data to the portable terminal;
A coupon management system comprising: analysis processing means for specifying a coupon to be newly provided to a user using the usage record information recorded in the usage information storage means. The control means is connected to a sales management system that records product sales data including the product purchased when the coupon is used and the product sales date and time,
In the usage record information of the usage information storage means, the transmission date / time of the coupon display data is recorded as the coupon usage date / time,
The analysis processing means includes
The product sales data is obtained from the sales management system, the product sales date and time of this product sales data is compared with the coupon usage date and time recorded in the usage information storage means, and the usage status information of this coupon is obtained,
The coupon management system according to claim 1, wherein a coupon to be newly transmitted to a user is specified using the usage status information and the usage record information. The distribution means records the distribution date and time when the coupon distribution mail is transmitted as the usage record information of the distribution information storage means in association with the user identifier and the coupon identifier,
The display processing means records the date and time of transmission of the coupon display data as a coupon use date included in the use record information,
The analysis processing means extracts a distribution date and coupon usage date and time associated with the same coupon identifier and user identifier from the usage record information, and newly provides a coupon using the distribution date and coupon usage date and time. The coupon management system according to claim 1 or 2, wherein an expiration date for use is determined.   The coupon according to any one of claims 1 to 3, wherein the analysis processing unit specifies a coupon to be newly transmitted to the user by a collaborative filtering process using usage record information. Management system. An address information storage unit that records a user identifier for identifying a user and an address of the user's mobile terminal in association with each other;
Distribution information storage means that records a coupon address and an authentication identifier provided in the store in association with a coupon identifier that specifies a coupon that can be used in the store,
Usage information storage means for recording usage record information in association with a user identifier and a coupon identifier;
A method for managing coupons to be distributed using control means connected to a user's mobile terminal,
The control means is
A distribution step of sending a coupon distribution mail including the coupon address recorded in the distribution information storage means to the address of the mobile terminal;
When there is an access to the coupon address from the mobile terminal, authentication screen data is transmitted to the mobile terminal, an authentication identifier provided in the store on the authentication screen is acquired from the mobile terminal, and the coupon is A verification step of identifying an authentication identifier associated with an address using the distribution information storage means, and collating the identified authentication identifier with the acquired authentication identifier;
When the authentication identifier can be verified, the usage information is recorded in the usage information storage means in association with the coupon identifier associated with the authentication identifier and the user identifier of the user who transmitted the coupon distribution mail, A display processing stage for transmitting coupon display data to the mobile terminal;
The coupon management method characterized by performing the analysis process stage which specifies the coupon newly provided with respect to a user using the utilization performance information recorded on the said utilization information storage means. An address information storage unit that records a user identifier for identifying a user and an address of the user's mobile terminal in association with each other;
Distribution information storage means that records a coupon address and an authentication identifier provided in the store in association with a coupon identifier that specifies a coupon that can be used in the store,
Usage information storage means for recording usage record information in association with a user identifier and a coupon identifier;
A program for managing coupons to be distributed using control means connected to a user's mobile terminal,
The control means;
A distribution means for transmitting a coupon distribution mail including a coupon address recorded in the distribution information storage means to the address of the mobile terminal;
When there is an access to the coupon address from the mobile terminal, authentication screen data is transmitted to the mobile terminal, an authentication identifier provided in the store on the authentication screen is acquired from the mobile terminal, and the coupon is A verification unit that identifies an authentication identifier associated with an address using the distribution information storage unit, and collates the identified authentication identifier with the acquired authentication identifier;
When the authentication identifier can be verified, the usage information is recorded in the usage information storage means in association with the coupon identifier associated with the authentication identifier and the user identifier of the user who transmitted the coupon distribution mail, Display processing means for transmitting coupon display data to the portable terminal, and analysis processing means for specifying a coupon to be newly provided to the user using the usage record information recorded in the usage information storage means Coupon management program characterized by functioning.

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