JP2001216336A - Analysis system for moving state of user - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a moving state analysis system for a user which can analyze the moving state of the user in a store such as a department store accurately in terms of time. SOLUTION: Footprint units 1 each having a pressure sensor 3 and an optical sensor are arranged at peripheries of counters and in passages on floors of the department store and pressure distribution data and image data are computed by an arithmetic output circuit 14 from outputted pressure distribution signals of footprint patterns of users and image signals and stored as footprint pattern data of the users in a database 21 while made to correspond to a time signal and detection positions, so that a center computer 16 can obtain the degrees of movement congestion of users to the respective counters and the movement states of users in the department store by respective time zones as accurate data from footprint pattern data read out of the database 21 and then expand counters where the degrees of congestion in the time zones, increase members of the staff, and set the arrangement order of counters friendly to users based upon the common movement trends of users in the store.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a user movement state analysis system for analyzing a user's walking movement state of an analysis area in an analysis area such as a department store or a station yard.

[0002]

2. Description of the Related Art For example, in a department store or a station yard, it is necessary to grasp the moving state in the store or the premises corresponding to the user's time zone. Required to set the number of clerks,
In the station yard, it is necessary to set the number of ticket gates corresponding to the time zone and to add a passage for transferring passengers. For this purpose, the department store issues a house card in the form of a credit card that can be used only at the department store, and the house card contains the shopping information of the user, including the name of the purchased product, the sales floor, the purchase price, the purchase amount, It is recorded in detail over the date of purchase, time, etc., and the shopping information of the house card user is taken into the database of the department store. On the department store side, sales arrangements such as the arrangement of products and the number of corresponding clerks are set with reference to the shopping information taken into the database.

[0003]

However, the use rate of house cards by department store customers is low, and the information obtained from the house card alone cannot be used to accurately know the actual customer shopping information. The movement state of the user in the store could hardly be grasped, and it was not possible to properly arrange the sales floors corresponding to the movement state of the customer in the store and to select the number of clerks. Also, when newly designing the station premises, it is only necessary to refer to the section of use of the ticket for each time zone of the customer, and the premises design is not based on accurate information based on the traveling state of the customer. Since there were no such changes, it was relatively common to make changes to ticket gates and passages depending on the results of actual use.

[0004] The present invention has been made in view of the current situation of grasping the use information of customers at stores and the like as described above, and its purpose is to use it in an analyzed area such as a department store or a station yard. An object of the present invention is to provide a user movement state analysis system capable of accurately analyzing the movement state of a user in response to time.

[0005]

According to one aspect of the present invention, there is provided a system for analyzing a moving state of a user which analyzes a moving state of the user in an analysis area. A footprint pattern detector attached to a plurality of places on the floor of the analysis area, the detection time signal of the user, an image signal of the detected footprint pattern of the user, and a pressure distribution signal of the footprint pattern of the user; Captures detection signals from a plurality of footprint pattern detectors, performs signal processing on the captured detection signals, and calculates image data and pressure distribution data as footprint pattern data for a plurality of users in association with detection time data. Calculating means, and data in which footprint pattern data of a plurality of users calculated by the calculating means are stored in association with detection time data and detected footprint pattern detectors Source and, based on footprint pattern data of a plurality of users stored in the database, in a predetermined unit time zone, by analyzing the movement state of the user, the Analysis means for analyzing a user's movement concentration degree for each unit area of the analyzed area, and a continuous movement state of the user in the analyzed area; and display means for displaying analysis data by the analysis means. It is characterized by having.

[0006] According to such means, a plurality of usages are analyzed by the analysis means for each unit area of the analyzed area in a predetermined unit time zone based on the footprint pattern data of the plurality of users stored in the database. The analysis of the movement of the user is performed, the degree of concentration of the movement of the user in each unit area and the continuous movement state of the user in the analyzed area are analyzed, and the analysis data by the analysis means is displayed on the display means. The user's movement concentration in each unit area of the analysis area and the state of continuous movement of the user in the analysis area are quantitatively and accurately grasped corresponding to the unit time zone, and the analysis area is analyzed. Data is provided as data for setting the arrangement position and arrangement order of the unit areas within the area to an optimum state in accordance with the use state of the analyzed area by the user.

[0007] Similarly, in order to achieve the above object, according to a second aspect of the present invention, in the first aspect of the present invention, the analyzed area is located in a department store or a station, and the unit area is located in a department store. It is characterized by being a counter or ticket counter and a ticket gate.

[0008] According to such means, the inside of the store of the department store or the premises of the station is set as the analyzed area, and each sales floor or ticket counter and the ticket gate are used as the unit area, and the sales floor of the department store or the ticket counter of the station and the ticket gate are used. The user's movement concentration in each unit area and the state of continuous movement within the department store or station premises of the user are quantitatively and accurately grasped in accordance with the unit time zone, and the department store Provides data that can be used as materials for setting the location and order of each ticket counter and ticket gates in each section or station yard within the building according to the user's department store or station use status Is done.

[0009] Similarly, in order to achieve the above object, according to a third aspect of the present invention, in the first aspect of the present invention, the analysis means separates a moving state of the user into a stop state and a passing state. And analyzing the degree of movement concentration.

According to such means, the analyzing means separates and analyzes the state of the user's movement into the stop state and the passing state, and analyzes the degree of concentration, thereby obtaining the effect of the invention according to claim 1. Is executed.

[0011] Similarly, in order to achieve the above object, according to a fourth aspect of the present invention, in the first aspect of the present invention, the analyzing means preliminarily determines a flow line of movement of each user in the analyzed area. The moving state of the user in the analyzed area is analyzed by performing continuous tracking for a set predetermined time.

According to such a means, the analyzing means continuously traces the movement line of each user's movement in the analyzed area for a predetermined time, and sets the moving state of the user in the analyzed area. By analyzing, the operation according to the first aspect of the present invention is executed.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment in which the present invention is applied to a department store will be described below with reference to FIGS. FIG. 1 is a block diagram showing the configuration of the present embodiment, and FIG. 2 is a block diagram showing the configuration of the footprint pattern detector of FIG.

In the present embodiment, as shown in FIG. 1, a plurality of footprint pattern detectors 15a to 15n are provided, and these footprint pattern detectors 15a to 15n are arranged on a floor in a department store. It is embedded and arranged over the main area of the store for each product and the main area of the passage to the store for other products. These footprint pattern detectors 15a
15n all have the same configuration, and taking the footprint pattern detector 15a as an example, as shown in FIG. 2B, the footprint pattern detector 15a is composed of the footprint unit 1 and the arithmetic output circuit 14 It consists of
The footprint unit 1 is provided with a transparent pressure plate 2 which is arranged at a floor position and pressed by a sole of a user who walks or stops on foot. On the back surface of the transparent pressure plate 2, a pressure sensor 3 formed of an optically transparent material and detecting a pressure distribution of a footprint pattern of a user is disposed in contact with the pressure sensor 3, and behind the pressure sensor 3 via an optical system 5. An optical sensor 6 for optically detecting an image of a user's footprint pattern is provided. In the footprint unit 1 having such a configuration, the footprint detection surface is formed in a square shape of about 1 m square, and as shown in FIG. 2A, the user can use the footprint pattern 20b of the left foot and the footprint pattern 20a of the right foot. Thus, it is possible to input a footprint of a one-step walking movement.

A pressure sensor 3 is connected to an operation output circuit 14 connected to the footprint unit 1.
A pressure sensor output circuit 8 that outputs a pressure distribution signal of a user's footprint pattern and an optical sensor 6 are connected, and an optical sensor output circuit 1 that outputs an image signal of a user's footprint pattern.
A timer 11 for outputting 0 and time signals is provided. The output terminals of the pressure sensor output circuit 8, the optical sensor output circuit 10, and the timer 11 are connected to a signal processing circuit 12 that performs signal processing, and the output terminals of the signal processing circuit 12 correspond to time data. An arithmetic circuit 13 for calculating pressure distribution data of a user's footprint pattern and footprint image data is connected.

The output terminals of a plurality of footprint pattern detectors 15a to 15n each having such a configuration are connected to a central computer 16 for controlling the entire operation, as shown in FIG. A control computer 18 stores a control program for the analysis operation and controls the operation of the central computer 16.
A processing program for the footprint image data is stored, and an image processing computer 17 for performing a processing operation on the footprint image data is connected. Similarly, in the central computer 16, the pressure distribution data and the footprint image data of the user's footprint pattern are stored as the user's footprint pattern data corresponding to the detected footprint pattern detector and time data. A database 21, a monitor 22 for displaying data during the analysis operation, and a printer 23 for printing the analysis data are connected.

The operation of this embodiment having such a configuration will be described. When a user of a department store that is a customer moves around a sales floor in the department store, the main area of each product floor and the main area of the passage to other product floors on the floor in the department store The transparent pressure plate 2 of the footprint unit 1 of the footprint pattern detectors 15a to 15n embedded and arranged stops by the stepping of the user when walking on foot or for shopping at the intended sales floor, and the weight is loaded. It is pressed by being done. For this purpose, for example, the pressure distribution of each of the footprint patterns 20 a and 20 b is detected by the pressure sensor 3 of the footprint unit 1, and the detection signal of the pressure sensor 3 is input to the pressure sensor output circuit 8. Further, an image signal of a footprint pattern located on the transparent pressure plate 2 is created by the optical system 5 and the optical sensor 6, and image signals of, for example, footprint patterns 20 a and 20 b are input from the optical sensor 6 to the optical sensor output circuit 10. Is done. Thus, the pressure distribution signal from the pressure sensor output circuit 8, the image signal from the optical sensor output circuit 10, and the time signal at this time output from the timer 11 are input to the signal processing circuit 12.

In the signal processing circuit 12, a pressure distribution signal, an image signal and a time signal corresponding to the footprint pattern of the same user or a different user input from the footprint unit 1 are processed by a calculation circuit. Signal processing such as necessary amplification, waveform shaping, and AD conversion is performed, and the pressure distribution signal, image signal, and time signal subjected to the signal processing are input to the arithmetic circuit 13. The arithmetic circuit 13 calculates the pressure distribution data and the image data based on the plurality of pressure distribution signals and the image signals input from the signal processing circuit 12, thereby obtaining the time signal and the detected footprint pattern detector. , Footprint pattern data of a plurality of users is calculated. In this case, if the calculated footprint pattern data matches the pressure distribution data indicating the pressure distribution of the footprint pattern and the image data indicating the image shape of the footprint pattern, it is determined that the footprint pattern data is of the same user. Is done. Further, by selecting the pressure distribution characteristics according to the type of shoes from the pressure distribution data of the footprint pattern data, for example, it is determined that the user is a woman by classifying high heels or platform shoes.

In this way, the footprint pattern data of a plurality of users calculated and output from the plurality of footprint pattern detectors 15a to 15n are input to the central computer 16 and based on a control program from the control computer 18. The footprint pattern data of a plurality of users is stored in the database 21 by the central computer 16 in association with the time signals and the addresses of the footprint pattern detectors 15a to 15n.

In the present embodiment, the analysis of the movement state of the user of the department store is performed by using each sales floor provided in the department store as a unit area and the user's access to each sales floor in a preset unit time zone. Analysis of the degree of movement concentration and analysis of the movement flow of the user's department store within the store by continuously tracking the flow of movement of the user's department store within the store in a predetermined time zone. Do about. In the analysis of the movement state of the user, the analysis of the movement state of the user is performed in principle after the business closing time of the day, and the data of the analysis result is stored.

In this case, when analyzing the degree of concentration of the user's movement to each sales floor, the central computer 16 receives a command from the control computer 18 so that the central computer 16 reads the time zone, for example, the first time zone, from the database 21. (1 am
0:00 to 11:30 am), the second time zone (11:04 am
0 minutes to 2:50 pm), and based on detection signals from a plurality of footprint pattern detectors arranged near each counter in the third time slot (3:00 to 6:00 pm), Footprint pattern data is captured. Next, the captured footprint pattern data is detected by a footprint pattern detector in a target sales area over a preset reference time, for example, 3 minutes or more, and the user stops at the sales floor and does shopping, or at least A user who has stayed at the counter for more than the reference time for the purpose of shopping and a user who has been detected by the footprint pattern detector within the target counter area for 3 minutes or less and is determined to be a mere passer-by are determined.

In this way, the central computer 16 determines the number of footprint pattern data corresponding to the number of users detected by the footprint pattern detector in the target sales area at the target sales floor for shopping. The extracted footprint pattern data is then extracted from the extracted footprint pattern data by the footprint pattern data indicating the pressure distribution of the footprint pattern and the image data indicating the image shape of the footprint pattern from the extracted footprint pattern data. Data is determined, and in consideration of this determination, the number of users who have moved and concentrated in the time zone corresponding to the target counter is calculated and analyzed. Then, the number of users analyzed and analyzed is stored in the database 21 as data on the degree of movement concentration of the user to the target sales floor in the corresponding time zone on the day of the analysis. The same calculation analysis is performed for all the sales floors in all of the first to third time zones, and the obtained movement concentration data is stored in the database 21 in association with the time zones and the sales floors. Is done.

On the other hand, when the flow of movement of a user's department store within a store is analyzed by continuously tracking the flow of movement of the user's department store within a store during a predetermined time period,
By the analysis control program from the control computer 18, the central computer 16 uses the footprint pattern data stored in the database 21 as a footprint pattern data over a predetermined period of time or more, for example, 60% or more, for a time period for performing analysis. Footprint pattern data of the same user, which is detected by one of the footprint pattern detectors in the department store and matches the pressure distribution data indicating the pressure distribution of the footprint pattern and the image data indicating the image shape of the footprint pattern, is extracted. .

Next, with respect to the footprint pattern data extracted by the central computer 16, the movement of the user's department store in the store is continuously tracked based on the time detection signal, and a flow line indicating the user's movement is formed. Is created for each user. Then, in each time zone (for example, the same time zone as when the above-mentioned movement concentration data is analyzed), a flow line in the department store of each user is similarly created,
The created flow line data is stored in the database 21 in association with the time zone.

As described above, in each preset time zone, the analysis of the degree of concentration of the user's movement to each counter and the analysis of the continuous movement by creating the movement flow line of the user's department store in the store. Is performed, and the movement concentration data for each counter and the continuous movement data of the user are stored in the database 21.
Is stored in Then, data is read from the database 21 at the time of examining the sales floor area, sales floor arrangement position, the number of corresponding store clerks, and the like based on the analysis result, for example, on a weekly or monthly designated day. In this case, first, based on the analysis control data from the control computer 18, the user's movement concentration data read from the database 21 is displayed on the monitor 22 in association with each time zone, and if necessary. Is printed by the printer 23. The degree of concentration of the user on each sales floor in each time zone is quantitatively indicated by the data on the concentration of movement of the user to each sales floor in each time zone displayed on the monitor 22 or printed by the printer 23. It is provided as reference data for expanding the sales floor area for sales floors with a high degree of concentration and increasing the number of clerks. For this data, by analyzing the pressure distribution data of the footprint pattern of the patrons, the time zones of the male user's mobile concentration, the female user's mobile concentration, and the Abek user's mobile concentration In this way, it is possible to ascertain the trends in the information and provide detailed reference data on the arrangement of the sales floor and the arrangement of the corresponding clerks.

Next, based on the analysis control program from the control computer 18, based on the continuous movement data of the user read from the database 21, the flow line of the movement of the user in the department store in each time zone is determined. It is displayed on the monitor 22 and printed by the printer 23 as necessary. The flow line indicating the movement of the user's tape shop in the store at each time slot displayed on the monitor 22 or printed by the printer 23 accurately indicates the common movement tendency of the customer at each time slot. The reference data for forming the atmosphere in the store of the department store which is displayed and is easy to be familiar to the user according to the common moving tendency of the user according to the arrangement order of the counters is provided.

As described above, according to the present embodiment, the pressure sensor 3 and the optical sensor are provided on the main area around the sales floor of each product and the main area of the passage to the other sales floor on the floor of the department store. A plurality of footprint units 1 each including a sensor 6 are arranged, and a pressure distribution signal of a user's footprint pattern output from each footprint unit 1 and an image signal are input to an arithmetic output circuit 14, and the arithmetic output circuit 1
In 4, the signal processing and the calculation of the pressure distribution data and the image data corresponding to the time signal for each footprint pattern are performed. Then, the time signal output from the arithmetic output circuit 14 and the pressure distribution data and the image data corresponding to the detected footprint pattern detector are converted to the central computer 16.
The database 21 is associated with the time signal
Based on the footprint pattern data stored as user's footprint pattern data and read out from the database 21, the central computer 16 allows the user to concentrate on the movement of the user to each sales floor in each time zone and to check the user's department store And the moving state at the time are accurately grasped as data.

Thus, according to the present embodiment,
It is possible to accurately grasp the user's movement concentration data at each store during each time zone and the user's movement state data in the store, thereby expanding the sales floor with a high concentration and increasing the number of clerks In addition, it is possible to set the arrangement order of the sales floors which is easy for the user based on the common movement tendency in the store of the user.

In the above embodiment, the inside of the store of the department store is defined as the analyzed area, the sales floor is defined as the unit area, and the degree of concentration of movement of the user in each unit area of the sales department of the department store is determined. By accurately and quantitatively grasping the state of continuous movement within a unit time zone,
Although the case has been described where the arrangement position and arrangement order of each sales floor in a department store are set to an optimal state in accordance with the use state of the department store by the user, the present invention is not limited to the present embodiment. Absent. For example, in the present invention, the station yard is an analyzed area, each ticket counter and each ticket gate are unit areas, and the user's movement concentration to each ticket counter and each ticket gate in the station yard, It is also possible to accurately grasp the moving state of the user in the premises and set the arrangement of each ticket counter and each ticket gate to an optimal state for the user.

[0030]

According to the first aspect of the present invention, the state of movement of the user in the analysis area is analyzed. The footprint pattern detector attached to a plurality of places on the floor of the analysis area utilizes the analysis. The detection time signal of the user, the image signal of the detected footprint pattern of the user, and the pressure distribution signal of the footprint pattern of the user are detected, and the detection signals of the plurality of footprint pattern detectors are captured and captured by the calculating means. The detected signal is subjected to signal processing, and image data and pressure distribution data serving as footprint pattern data of a plurality of users are calculated in association with detection time data, and a plurality of usages calculated by the calculation means in the database. Footprint pattern data is stored in association with the detection time data and the detected footprint pattern detector. Then, based on the footprint pattern data of the plurality of users stored in the database by the analysis means, in a predetermined unit time zone,
By analyzing the movement of a plurality of users for each unit area of the analyzed area, the movement concentration of the user for each unit area and the continuous movement state of the user in the analyzed area are analyzed. Since the analysis data by the analysis means is displayed on the display means, the user's movement concentration in each unit area of the analysis area and the user's continuous movement in the analysis area can be achieved by a simple configuration with low manufacturing cost. The position and order of the unit areas within the analyzed area correspond to the user's usage state of the analyzed area by accurately and quantitatively grasping the state of the analyzed area in the unit time zone. Then, it is possible to set an optimum state.

According to the second aspect of the present invention, in the first aspect of the present invention, the inside of the store of the department store or the premises of the station is set as the analyzed area, and each sales floor or ticket sales floor and the ticket gate are set as the unit area. Quantitatively measure the user's movement concentration in each unit area of the ticket counter and ticket gate at the counter or station, and the state of continuous movement within the store or station premises of the user's department store according to the unit time zone By accurately grasping the location and order of each ticket counter in the department store store or each ticket counter in the station premises and each ticket gate,
It is possible to set an optimum state in accordance with the user's department store or station use state.

According to the third aspect of the present invention, the analyzing means separates and analyzes the state of the user's movement into a stop state and a passing state, and analyzes the degree of concentration. The obtained effect can be realized.

According to the fourth aspect of the present invention, the analyzing means determines the flow line of each user's walking movement in the analyzed area.
Continuous tracking is formed over a predetermined time period,
By analyzing the moving state of the user in the analyzed area, it is possible to realize the effect of the first aspect of the present invention.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a footprint pattern detector of FIG. 1;

[Explanation of symbols]

1. Footprint unit, 2. Transparent pressure plate, 3.
· Pressure sensor, 6 · · optical sensor, 8 · · · pressure sensor output circuit, 10 · · · optical sensor output circuit, 11 · · · timer, 12 · · · signal processing circuit, 13 · · · arithmetic circuit, 14 ·
Arithmetic operation circuit, 15a to 15n footprint pattern detector, 16 central computer, 17 image processing computer, 18 control computer, 20a, 20b
.. Footprint pattern, 21. database, 22. monitor, 23. printer.

Claims (4)

[Claims] 1. A user movement state analysis system for analyzing a movement state of a user in an analysis area, wherein the system is attached to a plurality of places on a floor surface of the analysis area, the detection time signal of the user, An image signal of the detected user's footprint pattern and a footprint pattern detector for detecting a pressure distribution signal of the user's footprint pattern; detecting signals of a plurality of footprint pattern detectors; Processing means for performing processing and calculating image data and pressure distribution data to be footprint pattern data of a plurality of users in association with detection time data; and footprint pattern data of a plurality of users calculated by the calculating means Is stored in association with the detection time data and the detected footprint pattern detector, and the footprint patterns of a plurality of users stored in the database are stored. Analyzing the movement state of the user in a predetermined unit time zone based on the analysis data, the movement concentration of the user for each unit area of the analyzed area in the predetermined unit time zone, and A user movement state analysis system, comprising: analysis means for analyzing a continuous movement state of a user in an analyzed area; and display means for displaying analysis data by the analysis means. 2. The system according to claim 1, wherein the analyzed area is a department store or a station yard, and the unit areas are respective sales floors, ticket sales floors, and ticket gates.
The user's movement state analysis system as described. 3. The user movement according to claim 1, wherein said analysis means analyzes the state of movement of the user by separating the state into a stop state and a passing state and analyzing the degree of movement concentration. Condition analysis system. 4. The moving state of the user in the analysis area by the analysis means continuously tracking and forming a movement line of each user in the analysis area over a predetermined time. 2. The user movement state analysis system according to claim 1, wherein the analysis is performed.