CZ2008368A3 - Billboard disposed in interior of public means of transport - Google Patents

Abstract

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising carrier placed in the interior of a public transport vehicle, in particular a tram, bus, aircraft or subway car, arranged on a passenger seat replacement liner (1), the principle of which is at least the seat cover area (1) designed to cover the seat surface of the seat is provided with visual advertising and / or similar information (122).

Description

Advertising carrier placed in the interior of a public transport vehicle

Technical field

The invention relates to an advertising carrier placed in the interior of a public transport vehicle, in particular in a tram, bus, or metro car, which is arranged on a removable cover of a passenger seat.

BACKGROUND OF THE INVENTION

The effectiveness of any type of ad carrier is proportional to the number of people who may come into contact with the ad. One of the places that will replace a large number of people in the short term is the interior of public transport, especially trams, buses, or metro trains in public transport. Visual advertising has been used for a long time to cover external areas of public transport. However, the advertising placed inside the vehicle is also very effective. It acts on the passenger while the passenger is subconsciously looking for distraction, is interested in advertising and has time to get to know it.

For this purpose, vertical panels are used, for example, behind the driver's cab, eye-catchers placed above the car windows or on the door panel. It is also known to use visual advertising on the rear face of a seat back, which is especially intended for a passenger seated behind the seat. For example, according to US 7121621B1 or DE 9405909U1, the back face of the backrest is provided with transparent pockets in which advertising materials are inserted. Where seats are equipped with head restraints, advertising may also be placed thereon, for example according to DE 202004002291U1.

On both sides, the seat back, for example in a bus, according to FR 2822663B1 is provided with a visual advertisement placed on a separate backrest cover. The object of the invention is to extend the areas usable for advertising in the interior of a public transport vehicle situated in places which are not visible to the passenger.

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..... PS3574CZ

SUMMARY OF THE INVENTION

The object of the invention is achieved by an advertising carrier placed in the interior of a public transport vehicle, the nature of which is to provide at least a seat cover surface intended to overlap the seat surface of the visual advertising and / or similar information.

After boarding a public transport vehicle, a passenger searches for a seat to be seated and, as a rule, invariably inspects the seating area of the seat to determine its cleanliness. Obviously, the advertising information placed here is virtually unmistakable and therefore very effective in terms of function.

It is also advantageous if the surface of the covering over the back of the backrest facing the seat surface of the seat part of the seat is also provided with visual advertising and / or similar information.

Two visually adjacent areas can multiply the effect of advertising.

A significant addition to this advertising may be to provide a surface of the back of the seatback with visual advertising and / or similar information that may complement or develop a teaser placed on the preferred seat area.

Preferably, the visual advertising and / or similar information is produced by printing, weaving, sewing, or laser. All workflows implementing such advertising information are now developed so that mass production is affordable.

It may be advantageous to use both a one-piece and a multi-piece seat cover.

Known seat cover solutions allow easy upholstery replacement due to cleaning or possibly replacement of the upholstery with the new information covering.

Overview of the drawings

Embodiments of the invention are schematically illustrated in the drawing, wherein FIG. 1 shows an advertising carrier using a seating surface of the seat, and FIG. 2 illustrates an advertising carrier using an adjacent seating surface and a seat-back surface.

DETAILED DESCRIPTION OF THE INVENTION

FIG. 1 shows a bus seat covered with a two-piece upholstery comprising a separate backrest cover 11 and a seat cover 12. The covers XX, ^{12 also} overlap the sides 111, 121 of the seat. They may, in the embodiment (not shown), comprise only the front parts, the joined strips and the like. The cover χ is divided into two parts in line 13 in the transition between the seat part and the seat back. For example, in a not illustrated embodiment, the portion of the cover 1 covering the back face of the backrest may be separate.

The seat cover 12 is provided with visual advertising information

122

In the not shown embodiment, the sleeve is only on the seat part of the seat.

FIG. 2 shows a bus seat covered with a one-piece cover 2, the parts of which are the backrest 21 and the seatback 22, which are connected together in line 23 at the transition of the seatback and the seatback. The cover 2 also covers the side parts 24 of the seat. Alternatively, the cover 2 is formed by a belt comprising only the seat surface of the sleeve 22 and the front surface of the sleeve 21 joined in line 23, wherein the side portions 24 of the seat are not covered by the cover 2. The belt of this embodiment of the cover 2 can also continue on the rear face of the backrest. The visual advertising information 21, 221 preferably covers the upper surface of the seat portion of the sleeve 22 as well as the front surface of the backrest sleeve 21, or unrelated information 221, 211 may be present on the seat surface of the sleeve 22 and the front surface of the backrest sleeve 21.

The sleeves 11, 12 and the cover 2 are connected in some known manner, for example, by elastic bands or strings (not shown), to the seat itself or the sleeves XX, 12 to each other.

On the back face of the backrest, for example, pockets for other advertising materials, which preferably supplement or expand information 122, 221, optionally located on the seat portion of the sleeve 12, 22 or on the front surface of the backrest sleeve 21, may be placed in a manner known per se.

It is understood that advertising information may alternatively be formed directly on the integral upholstery of the seat or backrest. However, the advantage of such an embodiment is related to the requirement for the period of time for which the advertising information is to be effective.

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PS3574CZ

Advantageously, advertising information, particularly vigorous warnings, is preferably located on the seat part of the seat according to the invention, as it is a place where the occupant focuses at least briefly before sitting down to see if the seat is contaminated Subject.

Claims (10)

PATENT CLAIMS An advertising carrier placed in the interior of a public transport vehicle, in particular a tram, bus, aircraft or subway car, arranged on a removable passenger seat cover, characterized in that at least the seat cover surface (1) intended to cover the seat part of the seat is provided with visual advertising and / or similar information (122). Advertising carrier according to claim 1, characterized in that the surface of the cover (2) covering the back of the backrest facing the surface of the seat part of the seat is provided with visual advertising and / or similar information (211). Advertising carrier according to claim 1 or 2, characterized in that the surface of the backrest cover (1, 2) is provided with visual advertising and / or similar information. Advertising carrier according to any one of the preceding claims, characterized in that the visual advertising and / or similar information (122, 211, 221) is formed by printing. Advertising carrier according to any one of the preceding claims, characterized in that the visual advertising and / or the like information (122, 211, 221) is formed by ironing. Advertising carrier according to any one of the preceding claims, characterized in that the visual advertising and / or similar information (122, 211, 221) is sewn. Advertising carrier according to any one of the preceding claims, characterized in that the visual advertising and / or similar information (122, 211, 221) is produced by a laser. t · • · r «* PS3574CZ Advertising carrier according to any one of the preceding claims, characterized in that the visual advertising and / or similar information (122, 211, 221) is formed by interweaving. 5 Advertising carrier according to any one of the preceding claims, characterized in that the seat cover (2) is one-piece. Advertising carrier according to any one of the preceding claims, characterized in that the seat cover (1) is at least two-piece.