CZ18889U1 - Advertisement carrier disposed in interior of public traffic means - Google Patents

Abstract

Advertising carrier placed in the interior of the public transportation vehicle created by the exchangeable cover (1) of the passenger seat with a cover (11,12), at surface of this cover of the seat intended for covering of the surface of sitting part of the seat is equipped by the visual advertising and/or similar information (122), wherein for the placement of the advertising information is used the edge (111) and the sides (121) of the seat.

Description

Technical field

The technical solution relates to an advertising medium placed in the interior of a public transport vehicle. especially in the tram, bus, or subway car, consisting of a replaceable passenger seat cover.

Background Art

The effectiveness of any type of ad carrier is proportional to the number of people who may come into contact with this ad. One of the places that will be replaced by a large number of people in the short term. is the interior of public transport vehicles, especially trams, buses or metro trains in public transport. The coverage of exterior surfaces of public transport by visual advertising has been used for a long time. However, advertising inside the vehicle is also very effective, as it works for the passenger while the passenger unconsciously seeks distraction, is interested in advertising and has time to become acquainted with it.

For this purpose, vertical panels are used, for example behind the driver's cab, placards placed above the car windows or on the door panel. It is also known to use visual advertising on the back of the seat back, which is specifically designed for a passenger sitting behind this seat. For example, according to US 7121621 B1, or DE 9405909 U1, the back of the backrest is provided with transparent pockets in which the advertising materials are inserted. Where seats are fitted with head restraints, the advertisement may also be placed on them. for example, according to DE 202004002291 UL,

On both sides of the seat back, for example in a bus, according to FR 2822663 B1, is provided with a visual advertisement placed on a separate threading cover of the backrest. The aim of the technical solution is to extend the space available for advertising in the interior of a public transport situated in places that cannot be overlooked by the passenger.

The essence of the technical solution

The aim of the technical solution is achieved by an advertising medium placed in the interior of a public transport, the essence of which is. that visual advertising or similar information is provided with at least the seat cover area intended to cover the seat's seat surface.

Upon boarding a public transport vehicle, a passenger finds a free seating position and usually invisibly inspects the seat's seating area to determine its cleanliness. It is clear that the advertising information placed here is virtually unmistakable and therefore very effective in terms of function.

It is also advantageous if the surface of the covering covering the backrest face facing the seat surface of the seat part of the seat is also provided with visual advertising and / or similar information.

Two visually adjacent surfaces can multiply the effect of advertising.

An important addition to this ad may be the provision of the back cover area of the back of the visual advertising seat, or similar information that may complement or develop a trailer placed on the preferred seat surface.

Preferably, visual advertising and / or similar information is created by printing, weaving. by sewing or by laser. All workflows that deliver such advertising information are being developed today so that their mass production is affordable.

It may be advantageous to use both a one-piece and a multi-piece coating for the entire seat.

The known seat cover solutions allow easy replacement of the covers due to their cleaning, possibly /. because of the replacement of the coating with the coating bearing the new information.

VL 10007 Ul

BRIEF DESCRIPTION OF THE DRAWINGS

Embodiments of the invention are shown schematically in the drawings, in which: Figure 1 shows an advertising carrier using a seat seat surface and Figure 2 an advertising carrier utilizing the adjacent seat surface and the seat back surface.

Examples of technical solutions

FIG. 1 shows a bus seat covered with a two-piece cover 1 comprising a separate backrest sleeve and a seat cover 12 of the seat part. The covers JT, 12 also cover the sides 111, 121 of the seat. In a not shown embodiment, they can only include frontal parts, joint belts and the like. The cover t is divided into two parts in a line JJ in the transition of the seat and the seat back. In an embodiment not shown, for example, a portion of the covering covering the back of the backrest may be separate.

The seat pan 12 is provided with visual advertising information 122.

In an embodiment not shown, the sleeve is only on the seat seat.

FIG. 2 shows a bus seat covered with a one-piece cover 2, of which the backrest tow 21 and the seat pan 22 are seated together, which are joined together in a line 23 in the transition between the seat and the seat back. The cover 2 also covers the side portions 24 of the seat. Alternatively, the cover 2 is formed by a belt comprising only the seat surface of the sleeve 22 and the end face of the sleeve 21 joined in the line 23, the side portion 24 of the seat not being covered by 2 covers. The strip of this embodiment of the cover 2 can also continue on the rear face of the backrest. Visual advertising information 221, 221 preferably continuously covers the upper surface of the seat portion 22 of the sleeve 22 as well as the back surface 21 of the backrest, or mutually unrelated information 221, 211 may be provided on the seat surface of the sleeve 22 and the back surface of the sleeve 21.

The covers JU, 12 and the cover 2 are connected in some of the known methods by, for example, flexible strips (not shown) or laces to their own seat, or sleeves 11, 12 to each other.

For example, pockets for other promotional materials may be disposed at the rear face of the backrest (not shown in a known manner), which preferably complement or expand the information 122, 221 or 211 located on the seat portion of the sleeve JJ. 22 or on the front surface of the sleeve M of the backrest.

It will be appreciated that the advertising information may alternatively be formed directly on the integral upholstery of the seat or seat back. However, the advantage of such an embodiment is related to the time requirement. for which advertising information is effective.

Advantageously, the advertising information, in particular a sharp notice, is placed on the seat part of the seat, according to the technical solution, since it is a place where the passenger at least briefly makes use of his attention before being used35 to determine whether the seat is dirty or if there is no object.

Claims (10)

PROTECTION REQUIREMENTS 1. An advertising medium placed in the interior of a public means of transport, in particular in Iraq. bus, airplane, or subway car, consisting of a removable passenger seat cover. wherein at least the surface of the seat cover (1, 2) intended to cover the surface of the seat part of the seat is provided with visual advertising or similar information (122). CZ 18889 Ul Advertising carrier according to claim 1, characterized in that the surface of the cover (1.2) covering the back of the backrest facing the surface of the seat part of the seat is provided with visual advertising or similar information (211). Advertising carrier according to claim 1 or 2, characterized in that the surface of the coating (1, 2) the back of the seat back is provided with visual advertising or similar information. Advertising carrier according to any one of the preceding claims, characterized in that. that the visual advertising or similar information (122, 211, 221) is produced by printing. Advertising carrier according to any one of the preceding claims, characterized in that the isual advertising or similar information (122, 211.221) is formed by ironing. O Advertising carrier according to any one of the preceding claims, characterized in that the visual advertising or similar information (122, 211, 221) is sewn. Advertising carrier according to any one of the preceding claims, characterized in that the visual advertising or similar information (122, 211, 221) is laser generated. Advertising carrier according to any one of the preceding claims, characterized in that the 5 visual advertising and / or similar information (122, 211,221) is formed by interweaving. Advertising carrier according to any one of the preceding claims, characterized in that the seat cover (2) is one-piece. Advertising carrier according to any one of the preceding claims, characterized in that. wherein the seat cover (1) is at least two-piece.