CN1536511A - Method for on-line customizing object containing personalized mark - Google Patents
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Abstract
Description
技术领域technical field
本发明涉及一种在线定制含个人化标志的对象的方法,尤其涉及一种利用互联网络进行在线个人化标志的图像设定及在线委托定制含有个人化标志图像对象的方法。The invention relates to a method for online customizing an object containing a personalized mark, in particular to a method for using the Internet to set an image of an online personalized mark and to entrust an online customizing method for an image object containing a personalized mark.
背景技术Background technique
品牌代表的是企业的形像,其价值有时是难以估算的,以可口可乐公司的品牌价值(Brand Value)为例可高达百亿美金,而微软公司的品牌价值也有百亿美金。然而,品牌的价值并不是一开始就如此高的,而是通过持续的品牌行销努力才能逐渐累积。像可口可乐、麦当劳、微软、英特尔等公司常年地通过各种媒体塑造其欢乐、便利、可靠、高品质的服务形象,才有如今的高价值。A brand represents the image of a company, and its value is sometimes difficult to estimate. Take Coca-Cola's brand value (Brand Value) as an example, it can be as high as tens of billions of dollars, and Microsoft's brand value is also tens of billions of dollars. However, the value of the brand is not so high at the beginning, but can be gradually accumulated through continuous brand marketing efforts. Companies such as Coca-Cola, McDonald's, Microsoft, and Intel have used various media to shape their happy, convenient, reliable, and high-quality service images all year round, which is why they have today's high value.
在现今互联网络的时代里,这些公司并未能发展出新的品牌行销方法,严格来说,网站上所充斥的各公司广告与其它媒体上的广告并没有多大不同。一些崛起于互联网络的品牌行销方法的确是有所创新的,其中当推Yahoo!与Amazon利用网络社群营造所建立出的品牌效应最受注目。对于更多的传统或网络公司而言,互联网络时代里还需要其它有效结合传统与互联网络科技特点的品牌行销方法,而利用互联网络与数字图像技术,使各种标志的个人化可以提供一个新的品牌行销方法。In today's Internet era, these companies have not developed new brand marketing methods. Strictly speaking, the advertisements of various companies on the website are not much different from the advertisements on other media. Some brand marketing methods rising on the Internet are indeed innovative, among which Yahoo! The brand effect established with Amazon through the use of online community building has attracted the most attention. For more traditional or Internet companies, in the Internet era, other brand marketing methods that effectively combine the characteristics of traditional and Internet technology are needed, and the use of Internet and digital image technology to personalize various logos can provide a A new approach to brand marketing.
图像是人们传递信息、表达概念的一种重要方式,许多时候,图像所包含的信息往往比大量的文字叙述还丰富。在某些情形下,图像甚至是文字无法取代的,商业上的行销手法就经常利用图像,许多公司都借着精心设计的各式各样标志(Mark or Logo),如企业标志以及与产品相关的图案(Icon)等,向客户或其它社会大众传达该公司的愿景、经营理念与产品形象等等,以争取客户或大众的认同,不少知名企业或网站的各式各样标志已成为其最重要的资产。Images are an important way for people to convey information and express concepts. In many cases, the information contained in images is often richer than a large number of text descriptions. In some cases, images and even words cannot be replaced. Commercial marketing methods often use images. Many companies use well-designed various signs (Mark or Logo), such as corporate logos and product-related Icons, etc., to convey the company's vision, business philosophy and product image to customers or other members of the public, in order to win the recognition of customers or the public. Various logos of many well-known companies or websites have become their most important asset.
消费者往往会对一个喜好的品牌呈现出无比的忠诚度,例如印有品牌标志图像的T恤衫(T-Shirt)、帽子、咖啡杯等等,即受到相当的欢迎。因此含有各式各样标志图像的对象不但可以成为品牌行销的礼物或纪念品,还可以成为商品,愈多的人使用或谈论含有标志图像的对象,品牌的价值也随着这种流行的网络效应增高。在这样的背景下,个人化的标志图像提供了另一种提高品牌价值的行销方法,使含有品牌相关的个人化标志图像的实体对象,还可以额外满足消费者的个人表现欲望。消费者会充满好奇地去发现其它消费者的个人化标志图像的样子,去比较互相之间的设计差异,成为更有趣、更热闹话题的个人化标志图像,将更有效地发挥品牌行销的价值,然而至今尚未有这种品牌行销的方法。Consumers often show incomparable loyalty to a favorite brand, such as T-shirts (T-Shirt), hats, coffee mugs, etc. printed with brand logo images, which are quite popular. Therefore, objects containing various logo images can not only become gifts or souvenirs for brand marketing, but also can become commodities. The more people use or talk about objects containing logo images, the value of the brand also increases with this popular network effect. increased. In this context, personalized logo images provide another marketing method to increase brand value, so that physical objects containing brand-related personalized logo images can additionally satisfy consumers' desire for personal expression. Consumers will be full of curiosity to discover the appearance of other consumers' personalized logo images, and to compare the design differences between each other. Personalized logo images that become more interesting and lively topics will more effectively exert the value of brand marketing However, there is no such brand marketing method so far.
在现有技术方面,数字图像通过图像或影像软件的编辑与处理已可以呈现出传统绘画、摄影所不能表现的内容,数字图像能够迅速分解、组合、重叠却不会因重复的操作而损坏,这也是传统图像载体所无法具备的优点,例如PhotoShop、Illustrator、CorelDRAW、PhotoImpactTM、PageMaker等等的专业绘图软件或影像处理软件,已有广大的使用者。随着网络科技的进步,使得数字图像不再局限于传统的单向传达,也提供双向、甚至多方互动的型态,即为商业的行销手法打开了另一扇窗。In terms of existing technologies, digital images can present content that traditional painting and photography cannot express through editing and processing of image or video software. Digital images can be quickly decomposed, combined, and overlapped without being damaged by repeated operations. This is also an advantage that traditional image carriers cannot possess. For example, professional drawing software or image processing software such as PhotoShop®, Illustrator®, CorelDRAW®, PhotoImpact ™ , PageMaker®, etc., have a large number of users. With the advancement of network technology, digital images are no longer limited to the traditional one-way transmission, but also provide two-way or even multi-party interaction, which opens another window for commercial marketing methods.
在传统的概念里,标志总是以固定的图像呈现的,然而蓬勃发展的互联网络却松动了这个习以为常的概念,经过互联网络的洗礼,时下几乎所有企业,特别是网站,莫不致力于个人化的服务,进而满足个别客户的不同需求。美国著名的入口网站YAHOO!即通过MY YAHOO!的功能提供每一个客户在YAHOO!网站上编辑其个人化的MYYAHOO!网页。又如美国专利第5,710,897号所揭露的技术,客户得以根据其爱好自行设定鼠标光标的大小与形状。上述这两个例子给我们的启示是,一个可以个人化的标志将能更清楚、简洁地传达一家公司致力于个人化、多元化服务的形象,并协助公司争取客户的认同感与忠诚度。In the traditional concept, the logo is always presented with a fixed image, but the booming Internet has loosened this common concept. After the baptism of the Internet, almost all enterprises, especially websites, are committed to personalization. Services to meet the different needs of individual customers. The famous American portal site YAHOO! That is, through MY YAHOO! Features available to every customer in Yahoo! Edit their personalized MYYAHOO on the website! Web page. Another example is the technology disclosed in US Patent No. 5,710,897, which allows customers to set the size and shape of the mouse cursor according to their preferences. The enlightenment from the above two examples is that a personalized logo can more clearly and concisely convey a company’s image of being committed to personalized and diversified services, and help the company win customers’ recognition and loyalty.
另外,在时装领域里,美国专利第5,930,769号的发明让远程客户可以在线上点击、购买网页上所陈列的服装款式,并上传个人的身材尺寸等资料。而美国专利第6,070,149号则提供一种预设各种购买参数的在线系统,协助远程客户快速、有效地在线上的直销中心找到想要购买的商品或服务。另外,美国专利第6,041,335号还提供了一个适于在线会议报告的影像加注方法,使一个影像可重叠加在另一个影像之上。In addition, in the field of fashion, the invention of US Patent No. 5,930,769 allows remote customers to click online, purchase clothing styles displayed on the webpage, and upload personal body size and other information. However, US Patent No. 6,070,149 provides an online system with various purchase parameters preset to assist remote customers to quickly and effectively find the goods or services they want to buy in an online direct sales center. In addition, US Patent No. 6,041,335 also provides an image annotation method suitable for online conference reports, so that one image can be superimposed on another image.
甚至在台湾专利第161,216号中还揭露了利用图像分件样式形成的数字图像在线上进行个人化商品设计与选购的方法。在实际商业经营里,许多网站纷纷已在线上提供分享相片薄与编辑照片的个人化服务,例如美国www.photoisland.com网站,此外, www.designitgear.com网站也已经供远程的足球迷从预设好的一些logo图像与色彩组合做为个人化的选择。Even Taiwan Patent No. 161,216 discloses a method for online personalized product design and purchase using digital images formed in image partition styles. In actual business operations, many websites have provided personalized services for sharing photo albums and editing photos online, such as the website www.photoisland.com in the United States. In addition, the website www.designitgear.com has also provided remote football fans from preset Some logo images and color combinations have been set as personal choices.
然而,上述现有的个人化服务网站并不能将一个标志图像分解成不同的图像分件,让远程客户进行选择,再形成代表远程客户的个人化标志图像,因此若通过自行设定个人化标志图像的趣味性,来提高社群或客户的认同感与忠诚度,即可提供一种崭新的互联网络品牌行销机会,以增加企业或网站的品牌价值。However, the above-mentioned existing personalized service websites cannot decompose a logo image into different image parts for remote customers to choose, and then form a personalized logo image representing the remote customer. The interestingness of the image can improve the sense of identity and loyalty of the community or customers, which can provide a new Internet brand marketing opportunity to increase the brand value of the enterprise or website.
此外,不是任何个人或企业都能以最低的成本制造或生产含有个人化标志的实体对象做为礼物、纪念品或商品的,因此若能提供一种利用互联网络委托第三者制造含有个人化标志的实体对象,则即能便捷地完成低成本代工制造的方法是具有极高价值的。In addition, not any individual or enterprise can manufacture or produce physical objects containing personalized logos as gifts, souvenirs or commodities at the lowest cost. A method that can conveniently complete low-cost OEM manufacturing is extremely valuable.
综上可知,所述现有技术的个人化服务网站,在实际使用上,显然存在不便与缺陷,所以有必要加以改进。To sum up, it can be seen that the personalization service website of the prior art clearly has inconveniences and defects in actual use, so it is necessary to improve it.
发明内容Contents of the invention
为解决上述缺陷,本发明的目的在于提供一种在线定制含个人化标志的对象的方法,以实现让远程客户能自行设定组合出其个人化标志及实体对象图像,实现让远程客户能委托制造者,定制含个人化标志对象,来提高社群或客户的认同与忠诚度,创造出一种崭新的互联网络品牌行销机会。In order to solve the above-mentioned defects, the object of the present invention is to provide a method for online customization of objects containing personalized logos, so that remote customers can set and combine their personalized logos and entity object images by themselves, and realize that remote customers can entrust Manufacturers can customize objects with personalized logos to improve the recognition and loyalty of communities or customers, and create a new Internet brand marketing opportunity.
为了实现上述目的,本发明的主要特征在于提供一种在线定制含个人化标志的对象的方法,由下列步骤实现远程计算机设定组成含个人化标志的定制对象图像,以定制成实体对象的效果:In order to achieve the above object, the main feature of the present invention is to provide a method for online customization of an object containing a personalized mark. The remote computer is set to form a customized object image containing a personalized mark by the following steps, so as to customize the effect of an entity object :
1.一服务器设有一标志图像数据库,其内储存至少一标志图像,及组成标志图像的多个标志分件及多个标志分件样式;1. A server is equipped with a logo image database, which stores at least one logo image, a plurality of logo components and a plurality of logo component styles that make up the logo image;
2.该服务器还设有一实体对象图像数据库,其内存储多个实体对象图像,及组成该实体对象图像的多个对象分件及多个对象分件样式;2. The server is also provided with a physical object image database, which stores a plurality of physical object images, and a plurality of object parts and a plurality of object part styles that make up the physical object image;
3.一远程计算机联机至该服务器,选取该标志图像数据库中至少一该标志分件及至少一该标志分件样式,以设定组成一个人化标志图像;3. A remote computer connects to the server, selects at least one of the logo components and at least one of the logo component styles in the logo image database to set and form a personalized logo image;
4.该远程计算机再选取该实体对象图像数据库中至少一该实体对象分件及至少一该实体对象分件样式,以设定组成一定制对象图像;4. The remote computer then selects at least one entity object part and at least one entity object part pattern in the entity object image database to set and form a customized object image;
5.该远程计算机指定该个人化标志图像呈现于该定制对象图像上的位置及大小,以形成一含个人化标志的定制对象图像;及5. The remote computer designates the position and size of the personalized logo image on the customized object image to form a customized object image containing the personalized logo; and
6.该服务器传送该含个人化标志的定制对象图像,及组成该含个人化标志的定制对象图像的该标志分件、该标志分件样式、该实体对象分件及该对象分件样式至一远程代工单位,以制作该含个人化标志的定制对象图像成实体对象。6. The server transmits the customized object image containing the personalized logo, and the logo part, the logo part style, the entity object part and the object part style that make up the customized object image containing the personalized logo to A remote foundry unit is used to make the customized object image containing the personalized logo into a physical object.
本发明的另一特征在于,提供上述在线定制含个人化标志的对象的方法,其还包括:该服务器可接收该远程计算机上传的该个人化标志图像及所组成的该标志分件及该标志分件样式,还可接收该远程计算机上传的该实体对象图像及所组成的对象分件及该对象分件样式,经该服务器端审核确认后分别储存至该标志图像数据库及该实体对象图像数据库,以实现增加该标志图像及该实体对象图像数量的效果。Another feature of the present invention is to provide the above-mentioned method for online customization of an object containing a personalized logo, which further includes: the server can receive the personalized logo image uploaded by the remote computer and the composed parts of the logo and the logo Partition style, can also receive the entity object image uploaded by the remote computer and the composed object part and the object part style, and store them in the logo image database and the entity object image database respectively after being reviewed and confirmed by the server , so as to achieve the effect of increasing the number of the logo image and the entity object image.
本发明的又一特征在于,提供上述在线定制含个人化标志的对象的方法,其还包括下述步骤实现该远程计算机委托制造者制造含个人化标志的实体对象图像的效果:Another feature of the present invention is to provide the above-mentioned method for online customization of an object containing a personalized mark, which also includes the following steps to realize the effect that the remote computer entrusts a manufacturer to manufacture an image of a physical object containing a personalized mark:
1、该服务器设有一代工单位数据库,其内储存包含至少一远程代工单位的相关资料及至少一代工交易单,该远程代工单位可制作至少一实体对象,而该代工交易单内至少载有该远程计算机的委托资料;1. The server has an OEM database, which stores relevant information of at least one remote OEM and at least an OEM transaction. The remote OEM can produce at least one physical object, and the OEM transaction contains at least the commissioning information for the remote computer;
2、该服务器还设有一定制数据库,其内储存包含至少一远程计算机的相关资料及至少一定制要约单,该定制要约单内至少载有该远程代工单位的资料及委托契约;2. The server is also equipped with a customized database, which stores relevant information including at least one remote computer and at least one customized offer list, which contains at least the information and commission contract of the remote OEM unit;
3、该服务器传送该代工交易单至该远程代工单位,以交付该远程代工单位制造该含个人化标志的实体对象;及3. The server transmits the OEM transaction order to the remote OEM unit, so as to deliver the remote OEM unit to manufacture the physical object containing the personalized logo; and
4、该服务器传送该定制要约单至该远程计算机,以证实该远程计算机的定制委托该含个人化标志的实体对象。4. The server transmits the customization offer form to the remote computer to confirm that the remote computer entrusts the customization to the entity object containing the personalized logo.
附图简要说明Brief description of the drawings
下面结合附图,通过对本发明的较佳实施例的详细描述,将使本发明的技术方案及其他有益效果显而易见。The technical solutions and other beneficial effects of the present invention will be apparent through the detailed description of the preferred embodiments of the present invention below in conjunction with the accompanying drawings.
附图中,In the attached picture,
图1为本发明设定个人化标志图像的系统方块示意图;FIG. 1 is a schematic block diagram of a system for setting a personalized logo image in the present invention;
图2为本发明个人化标志图像的设定流程示意图;Fig. 2 is a schematic diagram of the setting process of the personalized logo image of the present invention;
图3为本发明个人化标志图像的范例示意图;FIG. 3 is a schematic diagram of an example of a personalized logo image in the present invention;
图4为本发明定制含有个人化标志的实体对象的系统方块示意图;以及Fig. 4 is a schematic block diagram of the system for customizing physical objects containing personalized signs according to the present invention; and
图5为本发明定制含有个人化标志的实体对象的流程示意图。Fig. 5 is a schematic flow chart of customizing an entity object containing a personalized mark in the present invention.
具体实施方式Detailed ways
下文,将详细描述本发明。Hereinafter, the present invention will be described in detail.
本发明揭露二种实施例,第一实施例为一远程计算机利用网络进行在线设定一个人化标志图像的方法,第二实施例为定制含有个人化标志图像的实体对象的方法,就本发明的此二种实施例加以详细说明如下:The present invention discloses two embodiments. The first embodiment is a method for a remote computer to set a personalized logo image online through the network. The second embodiment is a method for customizing an entity object containing a personalized logo image. According to the present invention These two kinds of embodiments of this are described in detail as follows:
第一实施例:在线个人化标志图像的设定方法First Embodiment: Setting Method of Online Personalized Logo Image
首先请参阅图1所示,为本发明设定个人化标志的系统方块示意图,本发明以一个假想的[charge]标志作为一远程计算机100根据其个人爱好选择、设定的一个人化标志的图像,该个人化标志可以代表一种企业标志、注册商标、服务标章、或与产品相关的图案(Icon)等。该远程计算机100通过一网络机制101连接至一服务器110,该网络机制101包括互联网络(Internet)、局域网络(Local Area Network)、机构专属网络(Proprietary Network)或者无线通讯网络等等。First please refer to shown in Fig. 1, for the present invention sets the system block schematic diagram of personalization mark, the present invention uses a hypothetical [charge] mark as a
其中,该远程计算机100至少包含有一显示装置、一储存装置、一输出/输入装置、及可连接至该网络机制101的一有线或无线通讯装置,例如一调制解调器(Modem)就可以使该远程计算机100通过拨接服务连上该网络机制101,又如一手机就可使该远程计算机100通过无线通讯网络连接上网络机制101。Wherein, the
而该服务器110至少包含有一处理装置、一储存装置以及用以连接该网络机制101的一输出/输入装置。其中该处理装置包含有中央处理器(CPU)、随机动态存取内存(DRAM)、随机存取内存(RAM)、只读存储器(ROM)、影像处理卡(Graphic Card)及相关操作系统(Operation System)软件等。而该储存装置则包含记录电子数据的各种载体,例如各种容量的硬盘(Hard Disk)、软盘(FloppyDisk)与光盘(CD)等,该储存装置中储存有实施本发明所需要的软件程序、一客户数据库120及一标志图像数据库130等等。The
在该客户数据库120中储存有多个该远程计算机100的使用者个人资料,该使用者个人资料包含该使用者的姓名、性别或出生年月日等有必要的个人基本资料,且每一远程计算机100的使用者个人资料唯一对应一个人识别代码,而该个人识别码中包含有授权该远程计算机100接触该服务器110端的帐号、密码、姓名或登入该服务器110的次数等等,或者包含有保护其秘密信息不致外泄的安全设定,以及该远程计算机100所设定的该个人化标志图像的相关资料。只要该远程计算机100重新设定一次其所属的个人化标志,则其相关资料也就随之更新。In this
而在该标志图像数据库130中则储存有至少一标志图像、多个标志分件及多个标志分件样式,每一标志图像由至少一标志分件及至少一标志分件样式所组成,而该标志分件样式用以表现该标志分件的特性,例如该标志分件经过组合、重叠等数字图像技术即可形成平面二维或者立体三维的各种图形、文字、数字或符号等的标志图像,而该标志分件样式设定标志图像的外观造型、图案、轮廓、特殊效果、线条、颜色、材料或尺寸等的属性值。本发明进一步根据该标志分件样式的属性予以分类,并将每一标志分件样式唯一对应一标志样式代码,而任何由该标志分件样式所组合而成的该个人化标志图像,都可以有一组与之唯一对应的一个人标志代码,且该个人标志代码由该标志样式代码所组成。In the
请参阅图2所示,为本发明个人化标志图像的设定流程示意图。本发明的个人化标志图像设定方法,首先该远程计算机100登入该服务器110后(步骤200),发出一请求设定个人化标志的信息至该服务器110(步骤202),该服务器110则传送一缺省标志图像,以及组合成该缺省标志图像的至少一缺省标志分件及至少一缺省标志分件样式至该远程计算机100(步骤204),作为该远程计算机100的缺省(Default)标志图像。Please refer to FIG. 2 , which is a schematic flow chart of setting a personalized logo image in the present invention. In the method for setting personalized logo images of the present invention, firstly, after the
接着,该远程计算机100发出一请求设定标志分件及标志分件样式的信息(步骤206),并由该标志图像数据库130中选取该标志分件(步骤208)及该标志分件样式,供该远程计算机100根据个人爱好选择及设定。该服务器110接收到指定的标志分件及该标志分件样式后,服务器110随即将指定的该标志分件下各属性类别所包含的该标志分件样式一次或逐批传送过去(步骤210),该远程计算机100可以在任一属性下分别选择、指定其个人爱好的该标志分件样式。Then, the
然后,该服务器110接收该远程计算机100所指定的该标志分件样式(步骤212),如果该远程计算机100没有指定该标志分件样式,则该服务器110将以缺省标志分件样式作为被指定的标志分件样式,该服务器110将该远程计算机所指定的标志分件以及其它未指定的标志分件,经过组合、重叠等数字图像技术以形成一个人化标志图像(步骤214),并传送至该远程计算机100上,使该远程计算机100可以清楚地检视其所设定的个人化标志图像。此时,该远程计算机100可再继续指定另一个标志分件(步骤208),并重复以上的设定工作,或略过未指定的标志分件以结束设定工作。Then, the
当该远程计算机100完成了该个人化标志图像的设定后,该服务器110即传送一确认设定完成的信息至该远程计算机100,以请求该远程计算机100响应一设定完成的信息(步骤218)。该服务器110再利用组成该个人化标志图像的标志分件样式代码与相关资料,产生一组与该个人化标志唯一对应的一个人标志代码(步骤220)。After the
最后,该服务器110储存该个人化标志的图像至该标志图像数据库,并储存该远程计算机100的该个人识别代码及所对应的该个人标志代码至该客户数据库(步骤222),同时还将该个人化标志的图像、该个人标志代码传送至该远程计算机100。Finally, the
请参阅图3所示,为本发明个人化标志图像的范例示意图,该图包含有整体的该标志图像、各个该标志分件、及可供选择属性元素的该标志分件样式,图中[charge]300是一个以文字形式呈现的标志图像,也是该服务器110所缺省的标志图像。根据个别字母位置的区分,形成该标志图像的标志分件有六个,分别是标志分件一至标志分件六310、320、..、360,而标志分件七370则代表该标志图像的背影,其中该标志分件一310有两种不同造型的标志分件样式选项,分别是分件样式(A)312与分件样式(B)314,而整体标志图像380则是一个经过该远程计算机100所设定完成后所显示出的一个人化标志图像。Please refer to FIG. 3 , which is a schematic diagram of an example of a personalized logo image of the present invention, which includes the overall logo image, each logo component, and the logo component style of optional attribute elements. In the figure [ charge] 300 is a logo image presented in text form, which is also the default logo image of the
本发明在图3中只陈列了该标志分件一310的两种标志分件样式,并未显示所有可供选择、指定的标志分件样式,此外,在图3中也没有显示出不同属性的标志分件样式,然而在实际应用上,本发明的每一个标志分件都可有多个标志分件样式可供该远程计算机100来选择、指定,因此本发明能同时满足数百万以上的该远程计算机100使用者指定其个人化标志图像。由上述的实施例可知已提供了128种个人化标志图像的选择(即27),当七个标志分件下可供选择的标志分件样式分别增为十个时,则本发明即可提供一千万个(即为107)不同的个人化标志图像的选择。In Fig. 3, the present invention only displays two sign sub-part styles of the sign sub-part 1 310, and does not show all optional and specified sign sub-part styles. In addition, different attributes are not shown in Fig. 3 However, in practical applications, each logo sub-piece of the present invention can have a plurality of logo sub-piece styles for the
本发明还进一步将各个标志分件下的标志分件样式根据不同的属性予以分类,则更可满足众多远程计算机100使用者的个人化需求,例如一个设计了四个标志分件的标志图像,其中每一个标志分件都包含了造型、颜色与图案三种属性的标志分件样式,如果每个标志分件分别提供五种造型类的标志分件样式、六种颜色类的标志分件样式以及七种图案类的标志分件样式,那么不同的个人化标志图像就可超过十九亿(即为(5×6×7)4)种之多。因此本发明可以通过增加标志分件、区分更多的属性或者增加标志分件样式,即能轻易地提供可以满足数亿、甚至数十亿位该远程计算机100使用者选择个别需求的个人化标志图像。The present invention further classifies the logo sub-piece styles under each logo sub-piece according to different attributes, which can meet the individual needs of many
另外,本发明也提供接收该远程计算机100上传自行编辑或设计标志图像、标志分件及标志分件样式的功能,并经过该服务器110管理者审核确认后储存至该标志图像数据库130中,以丰富该标志图像数据库130的内容数量,因此具有设计天赋的远程计算机100使用者可以自行编辑或设计某一标志图像,及组成该标志图像的标志分件及标志分件样式,然后传送至该服务器110。当然该远程计算机100的使用者也可以利用具有图像功能的手机或个人数字助理(PDA)等装置,将新的标志图像传送给该服务器110,或者该远程计算机100也可以徒手在一般的纸上描绘新的标志图像,然后利用传统邮递或传真等方式传送给服务器110,在经过该服务器管理者的审核确认后,转换成数字的标志图像,以加入该标志图像数据库130中。In addition, the present invention also provides the function of receiving the upload of the
审核该远程计算机100所上传的图像是必须的,否则会使该标志图像数据库130中包含病毒或不适当甚至于违反法律的文字、图像等,该服务器110管理者将通过电子邮件或其它方式,将审核结果回报给该远程计算机100,如果审查的结果是可以接受的,该服务器110管理者经过一些配合数据库数字图像规格的必要处理程序,即可将新的标志图像加入该标志图像数据库130中。It is necessary to review the images uploaded by the
第二实施例:定制含有个人化标志图像的实体对象的方法Second Embodiment: Method for Customizing Entity Objects Containing Personalized Logo Images
请参阅图4,为本发明定制含有个人化标志的实体对象的系统方块示意图。本发明若要使一企业或网站能定制含有个人化标志的T恤衫、咖啡杯、或任何其它实体对象时,则首先必须开放其服务器110供客户或远程计算机100的使用者通过一网络机制101登入,并完成该个人化标志图像的设定,其次要能充分发挥品牌行销的价值,因此还必须让客户或该远程计算机100的使用者能够对实体对象进行一些个人化的表现。因此本发明的第二实施例基本上需要利用第一实施利所揭露的方法,并将其应用到个人化标志以及实体对象的图像以完成定制含个人化标志的实体对象图像。Please refer to FIG. 4 , which is a schematic block diagram of a system for customizing an entity object containing a personalized mark according to the present invention. If the present invention is to enable an enterprise or website to customize T-shirts, coffee cups, or any other physical objects that contain personalized signs, it must first open its
然而一企业或是网站未必有能力进行实体对象制作的业务,因此定制含有个人化标志图像的实体对象往往需要委托一远程代工单位140的制作,才能交付给该远程计算机100的使用者,而该代工制作与交付的流程相当复杂且容易出错,故本发明设计一代工交易单,使得含个人化标志的对象图像可以从该远程计算机100通过该服务器的110无误的传送给该远程代工单位140,再无误的在该远程代工单位140内的各相关部门处理,以至于无误的交付给该远程计算机100的使用者或其所指定的收件人。However, an enterprise or a website may not be able to carry out the business of making physical objects, so customizing physical objects containing personalized logo images often needs to entrust the production of a
此外,本发明还设计一定制要约单来订立该远程代工单位140与该远程计算机100之间的代工制作与交付责任,否则定制含个人化标志图像的实体对象的品牌行销方法就不会凝聚该企业或网站的客户信心,还很难展现客户对该企业或网站的认同感与忠诚度,所以本发明的第二实施例牵涉到的是利用第一实施例设定个人化标志与个人化实体对象两组图像并加以整合,再加上该代工交易单及该定制要约单。In addition, the present invention also designs a customized offer list to conclude the OEM production and delivery responsibility between the
首先本发明的第二实施例假设该远程计算机100已设定完成该个人化标志的图像及该个人标志代码。然而在第二实施例中的个人化标志图像将被制作成实体对象,所以该个人化标志图像的标志分件及标志分件样式的属性分类还必需包含一种制作方法的分类,以满足该代工制造的技术需要。Firstly, the second embodiment of the present invention assumes that the
本发明在该服务器110端建立一对象图像数据库150,才能使该远程计算机100进行定制含个人化标志图像的实体对象的工作流程。该对象图像数据库150至少包含有多个实体对象图像,及组成该实体对象图像的至少一对象分件及至少一对象分件样式,用以表现定制对象的特性。该服务器110也允许该远程计算机100上传自行编辑或设计的实体对象图像,及组成该实体对象的至少一对象分件及至少一对象分件样式,经过该服务器110端的管理者审核后,加入该服务器110端的该对象图像数据库150中,用以丰富该远程计算机100进行定制化工作时的对象分件样式选项。审核的目的在于使该企业或网站确认该远程代工单位140能够根据该远程计算机100所上传的自行编辑或设计的实体对象图像、对象分件及对象分件样式制作出实体对象。此外,各实体对象图像的对象分件及对象分件样式同样可根据属性分类,如造型、图案、线条、特殊效果、颜色、材料、尺寸、与制作方法等。In the present invention, an
而代工制作方法会因代工实体对象的性质而利用各种不同技术方法,例如数码冲印、热转印、针绣、塑料成形、模具冲压、手拉胚、锻铸、焊接、电镀、彩绘、喷漆、觽刻等等。显然地,本发明中不论是实体对象或个人化标志的数字图像都涵盖二维或三维的数字图像。该服务器110也赋予各该对象分件样式唯一对应的一对象样式代码,用以组成与实体对象图像唯一对应的一定制对象代码。The OEM manufacturing method will use various technical methods due to the nature of the OEM entity object, such as digital printing, thermal transfer printing, needle embroidery, plastic forming, mold stamping, hand-drawn embryos, forging, welding, electroplating, painting , spray painting, engraving and so on. Apparently, in the present invention, whether it is a digital image of a physical object or a personalized mark, it covers a two-dimensional or three-dimensional digital image. The
本发明在该服务器端还建立有一代工单位数据库160、及一定制数据库170,其中该代工单位数据库160中储存有至少一远程代工单位140的相关资料及至少一代工交易单,该代工单位140的相关资料包括该远程代工单位140可以制作的实体对象项目、报价或工期资料,以及该远程代工单位140可以制作的个人化标志图像的相关多个标志分件样式的代码。而该代工交易单则至少载明该远程代工单位140的相关资料、委托者(该远程计算机100的使用者)的委托资料、一代工编号、一代工流程代码及该含个人化标志的对象图像等等,而该远程代工单位140的相关资料包含一代工交易信息,如单价、数量、总价等等,而该委托者的相关资料包含一委托交付信息,如交付期限、交付地址或收件人数据等等,而该代工流程代码包含定制对象代码及该代工编号等。The present invention also establishes an
其中该定制数据库170储存包含至少一定制要约单,其上载明该委托者(该远程计算机100的使用者)的相关资料、该远程代工单位140的相关资料、一定制要约编号、一代工流程代码及委托契约等等。该委托者的相关资料包含一客户交易信息,如单价、数量、总价等等,而该远程代工单位140的相关资料包含一代工交付信息,如交付期限、交付地址或收件人数据等等,而该代工流程代码包含该定制对象代码及该代工编号等。Wherein the
请参阅图5所示,为本发明定制含有个人化标志实体对象的流程示意图。本发明的该服务器110首先接收一远程计算机100所发出的一请求委托定制实体对象的信息(步骤600),随即该服务器110传送至少一缺省实体对象图像,及组成该缺省实体对象图像的至少一缺省对象分件及至少一缺省对象分件样式至该远程计算机100(步骤602),并显示一定制设计版于该远程计算机100的显示装置上(604),其中该定制设计版上至少呈现有该预设实体对象图像、该预设对象分件及该预设对象分件样式,在该定制实体对象的预设位置处。Please refer to FIG. 5 , which is a schematic flowchart of customizing an entity object containing a personalized logo for the present invention. The
接着该服务器110响应该远程计算机100发出一请求指定对象分件及对象分件样式的信息(步骤606),如果该远程计算机100所爱好的并非缺省对象分件样式,则该服务器110将再接收该远程计算机100对各对象分件所指定的对象分件样式(步骤608),根据这些指定步骤,该服务器的110端即可形成一定制对象图像(步骤610),并显示于该远程计算机100上,协助该远程计算机100的使用者检视、确认其所设定的该定制对象图像。该服务器110接收该远程计算机100对该个人化标志图像将呈现于该实体对象图像上的位置及大小指定信息,以及该个人化标志图像呈现于其中一或多个该对象分件上位置及大小的指定信息(步骤612),以形成一含个人化标志的定制对象图像(步骤614)。Then the
完成该个人化标志对象的整体图像后,该服务器110传送该个人化标志图像及其所对应的一标志图像代码至该远程代工单位140(步骤616),该实体对象图像及所对应的一定制对象代码至该远程代工单位140(步骤618),以及该代工交易单至该远程代工单位140的计算机(步骤620),用以协助该远程代工单位140管理定制实体对象的制作与交付,该服务器110并传送该定制要约单至远程计算机100(步骤622),以证实该远程计算机100的定制委托及验收含个人化标志的实体对象。After completing the overall image of the personalized logo object, the
通过以上二个实施例的说明,任何具备一般电子通讯网络技术者,均可以在熟悉以上的实施步骤后具体应用本发明,使网络经营者或电子商家在提供个人化服务方面更具竞争优势。各种网站,如入口、媒体、社群、市集、与其它商业或非商业网站等,即可以应用本发明为其会员提供一种可将该网站标志个人化的服务。借着这个可个人化标志,这些网站不仅能够以极低的费用进行品牌行销,提高其服务对象的认同感与忠诚度。这些网站也可以应用本发明使远程客户得以在线上参与设计、订购其定制化商品,并有效地管理每一个定制化商品的产销流程。熟悉本发明者还可以在掌握了本发明的精神后,灵活运用本发明在不同的商业或非商业领域。Through the description of the above two embodiments, anyone with general electronic communication network technology can apply the present invention after being familiar with the above implementation steps, so that network operators or electronic merchants have more competitive advantages in providing personalized services. Various websites, such as portals, media, communities, bazaars, and other commercial or non-commercial websites, can apply the present invention to provide their members with a service that can personalize the logo of the website. With this personalized logo, these websites can not only carry out brand marketing at a very low cost, but also improve the identity and loyalty of their service objects. These websites can also apply the present invention to enable remote customers to participate in online design, order their customized commodities, and effectively manage the production and sales process of each customized commodity. Those who are familiar with the present invention can also flexibly use the present invention in different commercial or non-commercial fields after mastering the spirit of the present invention.
可以理解的是,对于本领域的普通技术人员来说,可以根据本发明的技术方案和技术构思作出其他各种相应的改变和变形,而所有这些改变和变形都应属于本发明后附的权利要求的保护范围。It can be understood that, for those of ordinary skill in the art, various other corresponding changes and modifications can be made according to the technical scheme and technical concept of the present invention, and all these changes and modifications should belong to the appended rights of the present invention. the scope of protection required.
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