CN113298598A - Method and device for providing shop object information and electronic equipment - Google Patents

Abstract

The embodiment of the application discloses a method, a method and a device for providing shop object information and electronic equipment, wherein the method comprises the following steps: receiving a request for displaying a page associated with a target shop object in a mixed reality MR manner; acquiring an image in a real space scene, and acquiring MR content associated with the target shop object; and displaying the MR content associated with the target shop object based on the image in the real space scene. By the embodiment of the application, the limitation of a real space can be broken through, and richer contents related to specific shop objects can be provided for users.

Description

Method, device and electronic device for providing store object information

technical field

The present application relates to the technical field of information processing, and in particular, to a method, method, apparatus and electronic device for providing store object information.

Background technique

In the commodity object information service system, merchant users or seller users can organize the commodity objects they sell by creating shop objects. For example, a list of commodity object information can be provided through the store homepage, and the user can click to browse specific commodity objects, determine whether to purchase during the browsing process, and can also return to the store homepage to view other commodity objects in the store, and so on.

However, for some special store objects, it may be difficult to describe their characteristics only through the list of commodity objects. For example, some store objects that are mainly industrial products, including production line products, may require the joint work of multiple devices or multiple components in multiple product lines to form a complete scene or solution. However, each commodity object in the commodity object list is independent of each other, so it is difficult to express the joint working relationship between the multiple devices or components.

For this reason, in the prior art, merchants or sellers users can only explain through videos/pictures/documents, etc., but because they are all materials prepared in advance, and the content is fixed/viewing angle is fixed, it cannot fully satisfy the user's online understanding of the entire program needs.

In another way, it is more difficult to present these special stores through the online information service system. More often, physical exhibition halls are opened offline, and the exhibition halls are arranged in the form of flyers / brochures / videos / exhibits, etc. Customers come to this kind of exhibition hall, and after the customers experience it in person, they decide whether to buy it, and so on. However, the reception capacity of the offline physical exhibition hall is limited after all, and it is difficult for most customers to have the opportunity to visit the Chinese restaurant in the exhibition hall. In addition, because the fixed content/perspective needs to be prepared in advance in the offline exhibition hall, when users need to know more content, they need to display specific products/solutions later, including on-site explanations by specialized personnel, etc., and The cost of each offline layout is high, which is not conducive to reuse.

Therefore, how to more effectively display the content associated with the store object with the above characteristics to the user becomes a technical problem that needs to be solved by those skilled in the art.

SUMMARY OF THE INVENTION

The present application provides a method, method, device and electronic device for providing store object information, which can break through the limitation of real space and provide users with richer content related to specific store objects.

This application provides the following solutions:

A method of providing store object information, comprising:

Receive a request to display the page associated with the target store object by means of mixed reality MR;

Collect images in the real space scene, and obtain the MR content associated with the target store object;

Based on the image in the real space scene, the MR content associated with the target store object is displayed.

A method of providing store object information, comprising:

Obtain the MR content associated with the store object, and save the correspondence between the store object identifier and the MR content;

After receiving the display request for the MR content associated with the target store object, return the MR content to the corresponding client, so that the client can collect images in the real space scene, and based on the images in the real space scene , to display the MR content corresponding to the store object.

A method of providing scenario/solution information including:

Receive a request for displaying the target scene or solution by means of mixed reality MR; wherein, the target scene or solution is associated with multiple item objects, and the target scene or the solution is formed through the joint work of the multiple item objects. solution;

Collect images in the real space scene, and obtain the MR content associated with the target scene or solution; the MR content is generated by modeling multiple objects and their joint working methods;

Based on the images in the real space scene, the MR content associated with the target scene or solution is presented.

A method of providing information, including:

Receive requests by scanning graphic codes set up in physical premises;

The network address of the associated MR content is obtained by parsing the graphic code, and the MR content is used for: by modeling a plurality of item objects associated with the physical place and their joint working methods, Scenarios or solutions are displayed;

An image in the real space scene where the physical place is located is collected, and based on the image in the real space scene, the MR content associated with the physical place is displayed.

A method of providing page information, including:

Receive a request to display the target page through MR;

collecting images in the real space scene, and acquiring the MR content associated with the target page;

Based on the image in the real space scene, the MR content associated with the target page is displayed.

A method of providing information comprising:

Generate the call interface information of the MR capability module;

After receiving the request for obtaining MR capability authorization submitted by a third-party user, authorize the third-party user;

The invocation interface information is provided to the authorized requester user, so that when the page associated with the third-party user needs to be displayed in the MR manner, the MR content associated with the page can be displayed by invoking the MR capability module.

A device for providing store object information, comprising:

a first request receiving unit, configured to receive a request for displaying a page associated with the target store object by means of mixed reality MR;

a first MR content acquisition unit, configured to collect images in a real space scene, and acquire MR content associated with the target store object;

The first MR content display unit is configured to display the MR content associated with the target store object based on the image in the real space scene.

A device for providing store object information, comprising:

The MR content acquisition unit is used to acquire the MR content associated with the store object, and save the correspondence between the store object identifier and the MR content;

The MR content returning unit is configured to return the MR content to the corresponding client after receiving the display request for the MR content associated with the target store object, so that the client can collect images in the real space scene, and based on the Describe the image in the real space scene, and display the MR content corresponding to the store object.

An apparatus for providing scenario/solution information, comprising:

The second request receiving unit is configured to receive a request for displaying the target scene or solution by means of mixed reality MR; wherein, the target scene or solution is associated with multiple item objects, and through the work jointly to form the stated target scenario or solution;

The second MR content acquisition unit is used to collect images in the real space scene and acquire the MR content associated with the target scene or solution; the MR content is obtained by modeling multiple objects and their joint working methods Generated;

The second MR content display unit is configured to display the MR content associated with the target scene or the solution based on the image in the real space scene.

An apparatus for providing information, comprising:

a third request receiving unit, configured to receive a request for scanning the graphic code set in the physical place;

A third MR content obtaining unit, configured to obtain the network address of the associated MR content by parsing the graphic code, where the MR content is used for: building a plurality of item objects associated with the physical place and their joint working modes model, to display the scenarios or solutions associated with the physical site;

The third MR content display unit is configured to collect images in the real space scene where the physical place is located, and display the MR content associated with the physical place based on the images in the real space scene.

A device for providing page information, comprising:

a fourth request receiving unit, configured to receive a request for displaying the target page by means of MR;

a fourth MR content acquisition unit, configured to collect images in the real space scene, and acquire the MR content associated with the target page;

The fourth MR content display unit is configured to display the MR content associated with the target page based on the image in the real space scene.

An information providing device, comprising:

a receiving information generating unit, used for generating the calling interface information of the MR capability module;

an authorization unit, configured to authorize the third-party user after receiving the request for obtaining the MR capability authorization submitted by the third-party user;

The interface information providing unit is used to provide the invocation interface information to the authorized requester user, so that when the page associated with the third-party user needs to be displayed in an MR manner, the page can be accessed by invoking the MR capability module. The associated MR content is displayed.

According to the specific embodiments provided by the application, the application discloses the following technical effects:

In the embodiment of the present application, the display of the relevant MR content of the specific store object can be realized by means of MR. Since the display can be based on the collected images of the display space scene, the display space is infinite, and the display can be infinite. It is convenient to provide users with richer content, and it is also more suitable for displaying a complete scene or solution that needs to be composed through the association work of multiple items and objects. And it will not be limited by the space or reception capacity of offline physical stores or exhibition halls, so that more users can have the opportunity to view the relevant content provided by store objects.

Of course, implementing any product of the present application does not necessarily need to achieve all of the advantages described above at the same time.

Description of drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the accompanying drawings required in the embodiments will be briefly introduced below. Obviously, the drawings in the following description are only some of the present application. In the embodiments, for those of ordinary skill in the art, other drawings can also be obtained according to these drawings without any creative effort.

1-1 and 1-2 are schematic diagrams of a system architecture provided by an embodiment of the present application;

2 is a flowchart of a first method provided by an embodiment of the present application;

3-1 to 3-4 are schematic diagrams of interfaces provided by embodiments of the present application;

4 is a flowchart of a second method provided by an embodiment of the present application;

5 is a flowchart of a third method provided by an embodiment of the present application;

6 is a flowchart of a fourth method provided by an embodiment of the present application;

7 is a flowchart of a fifth method provided by an embodiment of the present application;

8 is a flowchart of a sixth method provided by an embodiment of the present application;

9 is a schematic diagram of a first device provided by an embodiment of the present application;

10 is a schematic diagram of a second device provided by an embodiment of the present application;

11 is a schematic diagram of a third device provided by an embodiment of the present application;

12 is a schematic diagram of a fourth device provided by an embodiment of the present application;

13 is a schematic diagram of a fifth device provided by an embodiment of the present application;

14 is a schematic diagram of a sixth device provided by an embodiment of the present application;

FIG. 15 is a schematic diagram of an electronic device provided by an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art fall within the protection scope of this application.

The information of the page associated with the store object may be provided in a mixed reality (MR) manner. Among them, MR technology uses digital information to enhance the real environment and allows users to interact with digital information or objects in the same way as in the real world, thereby making the environment richer and closer to reality. Based on the above characteristics, related pages of store objects can be provided by means of MR, especially for some store objects mainly based on industrial products, because it may involve scenarios or solutions composed of joint work through multiple object objects, etc. Therefore, it is more suitable to display through MR technology, so that users can obtain a real experience close to that obtained in the offline exhibition hall through the terminal device page.

When specifically implemented, the embodiments of the present application may provide the above-mentioned functions in an item object network sales system, and the system may be divided into a server and a client, wherein the client may include a client oriented to users at the B end, and may also include a client oriented to users at the C end. end user's client. Among them, B-end users mainly refer to some merchant users, and some online sales systems mainly provide services such as wholesale of goods and objects. At this time, the two sides of the transaction are often between the brand party/producer and the merchant user, and the merchant user sells through the network. The system wholesales the items of the brand/producer, and then retails through the offline or online sales system for C-end users. In the process of wholesale item objects through the online sales system, users at the B end can use the solution provided by the embodiments of the present application to display the relevant pages of specific store objects to the users in the form of MR, so that users at the B end do not need to go to the brand party / The offline exhibition hall provided by the manufacturer does not need to get the actual product for trial, and can get an experience close to the offline, so that it is convenient for it to make wholesale decisions online.

C-end users mainly refer to terminal consumer users, and more online sales systems are oriented to C-end users. In the embodiment of the present application, the function of displaying the relevant information of the store object by means of MR can also be provided in this C-terminal user-oriented system.

Whether it is for B-end users or C-end users, the corresponding relationship between the identification information such as the ID of specific store objects and the MR content can be saved on the server in advance. On the client page (for example, the search result page, etc.) Provides an operation option to display the relevant pages of the associated store object by means of MR, so that in the process of browsing the above pages, if necessary, the user can initiate a display request through this operation option. Alternatively, a graphic code such as a two-dimensional code can also be generated according to the network address of the MR content of a specific store object. This graphic code can be set in offline physical stores, or on printed materials such as billboards and leaflets. At this time, the user can The access to the MR content of the associated store object is initiated by scanning the graphic code. After that, the client can load (or preload) the MR content corresponding to the specific store object, collect images in the real space scene, and then display the MR corresponding to the store object based on the images in the real space scene content. For example, when MR content is displayed, SLAM (simultaneous localization and mapping) detection can be performed in the collected real-space scene images, and then the specific MR content can be displayed, and so on.

Among them, as shown in Figure 1-1, the MR content of specific store objects can be provided by users such as the brand/producer, or, as shown in Figure 1-2, the brand/producer can also request and entrust ISV (Independent Software Vendor) generates specific MR content, and then publishes it to the server, and associates it with the identification information such as the ID of the specific store object. After receiving the browsing request of the specific client, the server will MR content is provided to the client.

In specific implementation, it is also possible to provide users with richer display and interaction methods based on the display of store object information through MR content. For example, operation options for detailed viewing of a specific scenario or solution in the store can be provided. The detail page corresponding to the specific scene or solution can also be implemented by means of MR content. In this case, the MR content corresponding to the specific scene or solution can be displayed based on the current real scene image. When displaying the MR content corresponding to a specific scenario or solution, various operation options for introducing the specific scenario or solution from other dimensions can also be provided. The detailed content of other dimensions can also be realized in the form of MR content. Of course, it can also be realized through other forms of content such as videos, pictures, and texts. Among them, other specific dimensions can include solution demonstration, scenario description, installation guidance, remote assistance, internal operation, performance description, product customization solution, and so on. In addition, it may also include user's comment content, authentication content provided by a third party, and so on. Among them, the details of other dimensions can be provided by the brand/producer, or the brand/producer can request and commission the ISV to generate. Or you can choose optional generic content provided by the server, and so on. The server can save the corresponding relationship between the specific store object identifier and the MR content, the scene/solution identifier and the MR content, so that it can be displayed through the client.

It can be seen that the information of the store object is presented by means of MR, so that the relevant information in the virtual store object can be displayed in combination with the real space scene, so that the user can obtain the experience that the specific item in the store object is in front of his eyes. Since the specific MR content is displayed online, it is no longer limited by the number of people that can be accommodated or accommodated, allowing a large number of users to browse online at the same time; in addition, because the space in the MR scenario can be unlimited, Therefore, richer content can be displayed without being limited by the space of offline exhibition halls. In this way, MR content of multiple dimensions can be provided according to the needs of actual scenarios/solutions, so that users can obtain MR content from multiple dimensions. The detailed content of specific scenarios/solutions is not limited to surface structure, but also includes internal structure, connection method, installation method, and even remote explanation content provided by users such as brand owners, etc.

The specific implementation solutions provided by the embodiments of the present application are described in detail below.

Example 1

First, the first embodiment provides a method for providing store object information from the perspective of a client, where the client may be a client oriented to B-end users or a client oriented to C-end users. Specifically, referring to FIG. 2, the method may specifically include:

S201: Receive a request for displaying the page associated with the target store object by means of mixed reality MR;

During specific implementation, the relevant client in this embodiment of the present application may be associated with a browser module and an MR capability module (for example, including a specific MR renderer, spatial positioning capability, etc.). And the client can be pre-installed in a mobile terminal device, and the mobile terminal device can also be associated with an image acquisition component. In this way, technical support for MR content display is realized. There may be various specific mobile terminal devices, for example, it may specifically include a mobile communication device, or a glasses device, and so on. For example, in the offline exhibition hall of a physical store, users can view the associated MR content through mobile communication devices such as their mobile phones, or can also view the associated MR content through the glasses equipment provided in the exhibition hall, etc. .

Access to the store object's MR content can be provided in a number of ways. For example, in one manner, an operation option for displaying the associated target store object page by means of MR may be provided in the target page, and in this case, the display request may be received through the operation option. There may be various specific target pages, for example, in a typical manner, it may refer to a search result information page, and the operation options are provided in the page area where the search result associated with the target store object is located. That is to say, if a user initiates a related search on pages such as the home page of the client, and the search result includes a certain store object, the area where the store object is located on the search result page can not only provide an entrance to the traditional home page of the store object , and can also provide an entry to the MR content page of the store object, through which the user can initiate a request to display the store object through MR.

During specific implementation, in the above manner of providing the MR display entry through the target page, more intuitive prompt information about the MR content can also be provided to the user. For example, MR mark information may be added to the target store object in the target page, and the MR mark information may be used to indicate that the page associated with the target store object supports display in an MR manner. The above-mentioned work of adding marks can be done manually by relevant staff, or it can also be judged when the uploaded MR content is received. If there is a target store object associated with it, it can be automatically added on the target page for the target store object. the MR marker information.

Or, in another manner, a graphic code associated with the network address of the MR content corresponding to the target store object may also be provided, so as to receive the request by detecting a code scanning operation on the graphic code. During specific implementation, such graphic codes can be set in corresponding physical locations such as offline physical stores or physical exhibition halls, or can also be printed in relevant printed materials such as leaflets, and so on. In this way, even if a user has visited a physical store or an exhibition hall, he can scan the code to obtain more information displayed through MR, including the internal structure information of related products, joint working method information, etc. Hierarchical information, not limited to the superficial information that can be seen in physical stores or showrooms.

S202: collect images in the real space scene, and obtain the MR content associated with the target store object;

After receiving the request, the client can start the image acquisition components such as the camera in the terminal device, so as to collect the images in the real space scene. Among them, in the specific implementation, for terminal devices equipped with front and rear cameras, the rear camera of the terminal device can be activated by default to capture images of the spatial scene in front of the user, and the subsequent MR The content will be displayed based on the image, so that the user can get the experience that the specific object appears in front of him. During specific implementation, image acquisition components such as a camera in the terminal device may be activated under the condition of obtaining user authorization.

Among them, the MR content can be provided by users such as the brand party/producer, or, the brand party/producer can put forward requirements and entrust an ISV (Independent Software Vendor) to generate specific MR content, and then publish it to the server, and communicate with the specific MR content. The item object ID and other identification information are associated. The ISV may be a one-party ISV, a two-party ISV, or a three-party ISV relative to the server. Among them, the one-party ISV is the own development team of the online sales system; the second-party ISV refers to the developer authorized by the online sales system, and the third-party ISV is a completely independent developer. Brands/producers can generate MR content that meets the specifications by entrusting the above-mentioned various ISVs.

Specifically, when entrusting, the relevant basic information can be provided to the ISV according to specific needs. For example, if it is necessary to generate specific MR content according to the environment of the associated offline store and the arrangement of items, that is, to restore the offline physical store through the online MR content, the relevant information of the offline physical store can be provided. to ISVs. If you need to generate specific MR content according to the specific scenes or solutions that specific stores can provide, you can provide the physical objects corresponding to multiple item objects involved in the scene or solution to the ISV, and you can also provide multiple item objects. The information on the joint working mode between the two is carried out by the ISV according to the physical object and the specific joint working mode, and the 3D modeling is carried out, as well as the generation of other related MR content. Alternatively, an existing 3D model can be provided to the ISV, etc.

After the server receives the specific MR content, it can be saved in the associated store object information database, and can also be delivered to the specific target page related to the store object, so that the target page can be added to display the store object. Action options for associated MR content. In this way, in the process of accessing the above-mentioned target page, a user may initiate a request for displaying specific MR content. Alternatively, a corresponding graphic code may also be generated according to the network address of the MR content, and so on.

Specifically, after receiving the request for displaying the MR content of the store object, the client can obtain the MR content of the store object from the server, or, if the MR content of the store object was previously performed locally on the terminal device where the client is located. If it is cached, it can also be read directly from the local.

Wherein, in specific implementation, there may be multiple copies of MR content associated with the same store object, which are respectively used to provide relevant information to the user from different angles. For example, MR content for restoring the associated offline physical location may be included, MR content for enhancing the associated offline physical location may also be included, and so on. Through the former, users can obtain the experience of being in the place without going to a specific physical place. With the latter, it is possible to enable users in physical locations to obtain richer content than what is seen with the naked eye. For example, when a brand participates in an offline exhibition, its booth area is very limited, and it is impossible to display the multiple solutions provided by it one by one. However, through the solution provided by the embodiment of the present application, a graphic code can be provided at the booth, so that the user can scan the code through a mobile phone or glasses, etc., and then show the user more scenarios or solutions about the brand through MR. Therefore, the specific displayed content breaks through the limitation of physical space and provides users with more and richer information.

In the specific implementation, in the case of providing the above-mentioned multiple MR contents, the actual needs of the user can be predicted according to the characteristics of the actual logistics space environment where the user is located, and then the MR contents actually required by the user can be provided. For example, in the specific implementation, after the image information in the real space scene is collected, the environment of the real space scene can also be judged. If the real space environment is related to the offline physical place associated with the target store, for example, has been in an offline physical store, exhibition hall, exhibition hall, booth or factory, etc., then the user may need to obtain Regarding more information than the content presented in the physical venue, MR content for enhancing the content in the offline physical venue can thus be obtained. Otherwise, if the real space environment has nothing to do with the offline physical place associated with the target store, the user may need to obtain the relevant content of the offline physical place, so the user can obtain the relevant content for the offline physical place. Restored MR content, etc. Of course, in practical applications, operation options for switching and displaying other MR contents may also be provided in the interface, so that users can switch according to their own needs.

S203: Display the MR content associated with the target store object based on the image in the real space scene.

After the image in the specific real space scene is collected, the MR content associated with the store object can be displayed based on the image in the real space scene. Specifically, when displaying the MR content corresponding to the store object, plane detection can be performed according to the image in the real space scene, and then the display position of the MR content can be determined based on the coordinate matrix information corresponding to the detected target plane. . Wherein, the target plane may be any plane in the real space scene, for example, as shown in Figure 3-1, it may be the ground, and so on. Among them, the MR content associated with a store object may be relatively rich. In this case, when the viewing angle is changed by rotating the associated mobile terminal device, more MR content can be displayed.

Wherein, as mentioned above, the MR content associated with the target store object may include: MR content generated by modeling the environment and the arrangement of items in the offline physical place associated with the target store object. That is to say, it is possible to restore the environment of the offline physical place and the arrangement of items through the online MR method, so that the user can obtain the real experience of being in the offline physical place through the online method, and even It is also possible to obtain richer information than in offline brick-and-mortar locations. There may be various kinds of such physical locations, for example, it may specifically include offline physical stores, exhibition halls, exhibition halls, booths or factories associated with the target store object, and so on. The restoration of the content provided by these physical places through MR content can provide users with experiences such as "online exhibition viewing" and "online viewing factory".

Or, in another way, the MR content associated with a specific store object may also include: MR content corresponding to multiple complete scenarios or solutions associated with the target store object; wherein, there are multiple scenarios or solutions associated with the target store object. item object. Among them, the so-called scenario or solution can be an assembly line product. This kind of product usually requires multiple devices or components to work together to form a complete scenario or form a complete solution. The MR content method provided by the application embodiment models specific equipment or components, and can also reflect the mutual joint working method, so that the complete scene or solution can be more intuitively displayed to the user. In this case, after receiving a request for detailed viewing of one of the target scenarios or solutions, detailed information corresponding to the target scenario or solution may also be provided. That is to say, a store may be associated with multiple scenarios or solutions. In the main MR content corresponding to the store object, multiple scenarios or solutions can be displayed. If the user wants to see the details of a certain scenario or solution information, the corresponding entry can also be provided.

Specifically, there may be various specific forms of the portal. For example, in one form, the target scene or solution to be viewed in detail may be determined according to the interactive operation performed by the user on the MR content. For example, in the process of displaying specific MR content, the user can click on the scene or solution of interest to the user, thereby triggering detailed display of the scene or solution.

Or, in another form, an operation entry for viewing the details of the target scene or solution may also be provided in the display interface of the MR content, so that the operation to be performed can be determined through the operation performed by the user on the operation entry. See the target scenario or solution for details. For example, as shown at 31 in Figure 3-1, multiple resource slots can be provided on the upper layer of the MR content display interface, and users such as specific brands or producers can configure the content displayed in the resource slots. For example, it can be the entrance of a specific target scenario or solution, or it can also be specific promotional activity information, and so on.

During specific implementation, a specific target scene or solution may also be associated with MR content, and the MR content corresponding to the target scene or solution may be created by creating multiple object objects associated with the scene or solution and their joint working methods. In this case, when the detailed information corresponding to the target scene or solution is provided, it can be shown that the target scene or solution is associated with MR content based on the image in the real space scene. For example, as shown in FIG. 3-2, it shows the MR content associated with one of the specific target scenarios or solutions.

Of course, in another case, the MR content associated with the target store object can also be directly the MR content associated with the target scene or solution provided by a specific target store object, and the specific display interface can be similar to Figure 3-2.

In addition, during specific implementation, multiple pieces of detailed information about the same scene or solution can also be provided through multiple different dimensions. In this case, the interface that provides the MR content associated with the target scene or solution can also be provided. , providing an operation option for switching to other dimensions to view the target scene or solution, so as to display the detailed information of the target scene or solution from other dimensions. Such detailed information corresponding to other dimensions may also include content displayed in an MR manner, or may also include content displayed in a non-MR manner. For example, as shown at 33 in Figure 3-2, the specific other dimensions may include one or more of the following: scenario demonstration, scenario description, installation guide, remote assistance, inner workings, performance description , product customization program. In addition, it may also include user's comment content, authentication content provided by a third party, and so on. Among them, program demonstration, installation guidance, remote assistance, etc. can all be displayed through MR. The description of the scene can be displayed by means of video, of course, if necessary, it can also be displayed by means of MR.

For example, due to the relatively complicated operation process of a certain scenario or solution, it is still difficult to describe clearly only through the display of MR content. At this time, the user can also send a specific remote guidance service request through the "remote assistance" in the aforementioned operation options. Afterwards, a connection can be established between the current user and the user of the remote guidance service provider, so that the current user can be remotely coached through the connection. For example, in a specific implementation manner, MR content for remote guidance may be provided on a newly created MR page; at the same time, it may also be provided on the client side of the user of the remote guidance service provider on the merchant side or the brand side. Create the corresponding remote guidance interface and keep it consistent with the interface content displayed in the consumer user client. Afterwards, customer service personnel can remotely guide the consumer user based on the interface. For example, the connection method of multiple components in a certain scene is relatively complicated. At this time, during the process of remote guidance, the service personnel can try to describe the connection method in language; The marking method is used for guidance, and accordingly, the marked information can be synchronized to the client interface of the consumer user, so that the consumer user can learn the specific connection method through this method, and so on. It should be noted that, in the process of providing remote guidance, the person who provides the guidance service on the side of the merchant or the brand may be a customer service person or a robot, which is not limited here.

It should be noted that, in the process of displaying the MR content associated with the target scene or solution by means of MR, some real-time updated content can be provided to the user based on some basic models and combined with the interaction operations received in real time. For example, in one manner, the display effect of the user-defined scheme generated in real time may be provided according to the interactive operations performed by the current viewer user on the basic models of the plurality of item objects. That is to say, the specific MR content can not only provide specific solutions, but also provide models of specific object objects. The specific solutions can be "built" by the user to generate a user-defined solution, and can pass the MR scene. Provide specific display effects. In addition, an operation option for exporting the user-defined scheme generated in real time can also be provided, so that the user can export the generated personalized scheme to a local for saving, and so on.

In addition, the MR content in the dimensions of the aforementioned solution demonstration, installation guidance, or remote assistance may also include basic model content and real-time content generated according to the user's real-time operations, and so on. For example, in specific implementation, in the process of displaying the MR content associated with the target scene or solution, according to the interactive operations performed by the user of the service provider on the basic models of the multiple item objects (which can be viewed in the browsing obtain assistance from the service provider at the request of the user), provide real-time generated solution demonstrations, installation instructions or display effects in terms of remote assistance.

In addition, since a scene or solution usually includes multiple item objects, in order to facilitate the user to perform operations on a single item object, an interface for providing the MR content associated with the target scene or solution may also be provided for Operation options for performing the target operation on the plurality of item objects respectively. For example, as shown at 34 in Figure 3-2, multiple item objects can be displayed respectively, and when the operation focus is placed on one of the item objects, specific operation options can be displayed. For example, as shown at 35 in FIG. 3-2, the specific target operation may include: an operation of viewing detailed information of the corresponding target item object, so as to jump to the detailed information page of the target item object for display. Alternatively, the target operation may also include an operation of purchasing the target item object, or adding to a set to be purchased, and the like. Specifically, the detailed information of the target item object also includes the content displayed through the MR method. At this time, after clicking the option to view the details, the MR associated with the target item object can be displayed based on the image in the real space scene. content. For example, as shown in FIG. 3-3, it shows the MR content corresponding to one of the item objects, and the user can learn more about the item object through the MR content. When providing the MR content of a specific item object, multiple copies of the MR content in multiple dimensions can also be provided for the user to switch and view, and so on.

In addition, as shown at 32 in Fig. 3-1, in the display interface of the MR content corresponding to a specific store object, an operation option for bookmarking the target store object may also be provided. Alternatively, an operation option for displaying the homepage displayed in the manner of non-MR content associated with the target store object may also be provided in the display interface of the MR content. The homepage displayed in the form of non-MR content can be a traditional homepage corresponding to a specific store object, in which the specific item objects in the store object can be introduced through information in the form of a list. For example, for a certain store object, it can be as follows shown in Figure 3-4.

In addition, an operation option for submitting the information of the viewer user may also be provided in the display interface of the MR content, so as to provide the information of the viewer user to the owner user associated with the target store object. Wherein, the information of the browser user may include: contact information of the browser user, and/or order intention information, and the like. In this way, it is convenient for users such as specific brands or manufacturers to more conveniently contact the intended customers, and it is convenient to quickly conclude transactions.

It should be noted that, in the specific implementation, if the MR content needs to be displayed by means of MR, it is usually necessary to provide corresponding technical support in the running environment, including specific MR rendering capabilities, spatial positioning capabilities, and so on. Therefore, in the specific implementation, the current operating environment can also be judged, and if the current operating environment does not have the MR capability, the MR content can be displayed by means of VR (Virtual Reality). Among them, when displaying in VR, the virtual MR content can be directly displayed without combining the image information of the specific real space environment.

In addition, it can also be judged according to the characteristics of the real space environment where the user is located. If the scene or solution associated with the target store object is related, the step of displaying the MR content through a new MR method is triggered. Otherwise, if the environment of the real space scene is irrelevant to the scene or solution associated with the target store object, the MR content may be displayed by means of VR.

In a word, in the embodiment of the present application, the display of the relevant content of the specific store object can be realized by means of MR. Since the display can be based on the collected images of the display space scene, the display space is infinite, and the display can be Unlimited content is convenient to provide users with richer content, and it is also more suitable for displaying complete scenes or solutions that need to be composed through the association work of multiple items and objects. And it will not be limited by the space or reception capacity of offline physical stores or exhibition halls, so that more users can have the opportunity to view the relevant content provided by store objects.

Embodiment 2

The second embodiment is corresponding to the first embodiment. From the perspective of the server, a method for providing store object information is provided. Referring to FIG. 4 , the method may specifically include:

S401: Acquire the MR content associated with the store object, and save the correspondence between the store object identifier and the MR content;

S402: After receiving the display request for the MR content associated with the target store object, return the MR content to the corresponding client, so that the client can collect images in the real space scene, and based on the real space scene , showing the MR content corresponding to the store object.

Embodiment 3

In the aforementioned solutions, the content of specific store objects is provided by means of MR, or, in another way, the content of specific scenes or solutions can also be provided directly by means of MR for display. Therefore, the third embodiment also provides a method for providing scenario/solution information. Referring to FIG. 5 , the method may specifically include:

S501: Receive a request for displaying a target scene or solution by means of mixed reality MR; wherein, the target scene or solution is associated with multiple item objects, and the target is formed through the joint work of the multiple item objects scenarios or solutions;

S502: Collect images in a real space scene, and obtain MR content associated with the target scene or solution; the MR content is generated by modeling multiple objects and their joint working modes;

S503: Based on the image in the real space scene, display the MR content associated with the target scene or the solution.

Wherein, in specific implementation, an operation option for displaying MR content associated with the target scene or solution may also be provided on the page associated with the target store object, so as to receive the request through the operation option.

Embodiment 4

In the fourth embodiment, a method for providing information is provided for the solution of providing graphic codes in offline physical places so that users can obtain richer information content about offline physical places by scanning the codes, see FIG. 6 . , the method can specifically include:

S601: Receive a request for scanning a graphic code set in a physical place;

S602: Obtain the network address of the associated MR content by parsing the graphic code, where the MR content is used for: modeling the multiple item objects associated with the physical place and their joint working methods, and creating a model for the physical place Show related scenarios or solutions;

S603: Collect an image in the real space scene where the physical place is located, and display the MR content associated with the physical place based on the image in the real space scene.

Wherein, the physical locations include physical stores, exhibition halls, exhibition halls, booths or factories.

Embodiment 5

In the foregoing embodiment, the implementation can be mainly based on the specific commodity object information service system. Therefore, the specific MR content can generally be related to the store object or the scenarios and solutions provided by the store object. In practical applications, other pages can also be displayed in an MR manner in the manner provided in the embodiments of the present application. For example, this kind of page can be the official website page of a certain brand party. In the case that the brand party can provide a variety of specific item objects and provide a variety of specific scenarios or solutions, in addition to traditional text, In addition to displaying the homepage of the official website by means of pictures, videos, etc., it can also be displayed by means of MR through the solutions provided in the embodiments of the present application. Of course, in the embodiment of the present application, since the functions of image acquisition components such as cameras and MR capabilities are required, it can usually be implemented in the client of the mobile terminal (for example, the brand's own App, etc.) or the light application and other pages. . Specifically, brands can develop and implement specific MR capabilities by themselves, and use them in their clients or light applications. Alternatively, the solutions provided in the embodiments of the present application can also be used as service providers to provide authorization on MR capabilities for specific brand owners and other users, so that brand owners can obtain corresponding MR capabilities by calling the service interface provided by the service provider. MR capabilities, etc.

Specifically, the fifth embodiment provides a method for providing page information. Referring to FIG. 7 , the method may specifically include:

S701: Receive a request for displaying the target page by means of MR;

S702: Collect an image in a real space scene, and obtain the MR content associated with the target page;

S703: Display the MR content associated with the target page based on the image in the real space scene.

Wherein, the target page includes a page in a client or a light application associated with the target brand, the client or the light application is associated with a browser module and an MR capability module, and an associated mobile terminal device is associated with an image capture component .

Specifically, the client or the light application obtains the corresponding MR capability by invoking the MR capability module authorized by the service provider.

Wherein, the MR content is used to: display the environment and layout of the physical store or showroom associated with the target brand party by modeling multiple item objects associated with the target brand party and their joint working methods , or show the scenarios or solutions provided by the target brand.

Embodiment 6

The sixth embodiment corresponds to the fifth embodiment. From the perspective of an MR capability service provider, a method for providing information is provided. Referring to FIG. 8 , the method may specifically include:

S801: Generate call interface information of the MR capability module;

S802: After receiving a request for obtaining MR capability authorization submitted by a third-party user, authorize the third-party user;

S803: Provide the invocation interface information to the authorized requester user, so that when the page associated with the third-party user needs to be displayed in an MR manner, the MR content associated with the page can be processed by invoking the MR capability module. exhibit.

For the parts that are not described in detail in the foregoing Embodiments 2 to 6, reference may be made to the description in Embodiment 1, and details are not repeated here.

It should be noted that the embodiments of the present application may involve the use of user data. In practical applications, the user's data may be used in accordance with the applicable laws and regulations of the country where the user is located (for example, the user expressly agrees, and the user is effectively notified. etc.), use user-specific personal data in the scenarios described herein to the extent permitted by applicable laws and regulations.

Corresponding to the first embodiment, the embodiment of the present application also provides a device for providing store object information. Referring to FIG. 9 , the device may include:

The first request receiving unit 901 is configured to receive a request for displaying the page associated with the target store object by means of mixed reality MR;

a first MR content acquisition unit 902, configured to collect images in a real space scene, and acquire MR content associated with the target store object;

The first MR content display unit 903 is configured to display the MR content associated with the target store object based on the image in the real space scene.

Wherein, the first request receiving unit can be specifically used for:

An operation option for displaying the page associated with the target store object by means of MR is provided in the target page; the request is received through the operation option.

Wherein, the target page includes a search result information page, and the operation option is provided in the page area where the search result associated with the target store object is located.

When specifically implemented, the device may further include:

A mark adding unit, configured to add MR mark information to the target store object in the target page, where the MR mark information is used to indicate that the page associated with the target store object supports display by means of MR.

Wherein, the marking adding unit can be specifically used for:

When the uploaded MR content is received, the associated target store object is determined, and the MR mark information is added to the target store object in the target page.

Alternatively, the first request receiving unit can also be specifically used for:

Provide a graphic code, the graphic code is associated with the access address of the MR content corresponding to the target store object, so as to receive the request by detecting the scanning operation of the graphic code, the graphic code is used for setting in the target store Objects are associated with offline physical locations or in print.

Specifically, the first request receiving unit may be specifically used for:

The request is received through an information service system client associated with a mobile terminal device, the mobile terminal device is associated with an image acquisition component, and the client is associated with a browser module and an MR capability module.

Wherein, the mobile terminal device includes a mobile communication device, or a glasses device.

Wherein, the MR content associated with the target store object includes: MR content generated by modeling the environment and item arrangement in the offline physical place associated with the target store object, which is used for the offline Content provided in the physical location is restored.

The offline physical place includes an offline physical store, an exhibition hall, an exhibition hall, a booth or a factory associated with the target store object.

Alternatively, the MR content includes MR content corresponding to multiple complete scenarios or solutions associated with the target store object; wherein, the scenarios or solutions are associated with multiple item objects;

At this time, the device may also include:

The scenario or solution detail information providing unit is configured to provide detailed information corresponding to the target scenario or solution after receiving a request for viewing details of one of the target scenarios or solutions.

Among them, it can also include:

A first scenario or solution determination unit, configured to determine a target scenario or solution to be viewed in detail according to an interactive operation performed by the user on the MR content.

or,

The second scenario or solution determination unit is configured to provide an operation entry for viewing the details of the target scene or solution on the upper layer of the MR content display interface, so as to determine the pending operation through the operation performed by the user on the operation entry See the target scenario or solution for details.

The target scene or solution may be associated with MR content; the MR content corresponding to the target scene or solution is generated by modeling multiple objects associated with the scene or solution and their joint working methods. of;

The scenario or solution detail information providing unit can be specifically used for:

Based on the images in the real space scene, the target scene or solution is shown to be associated with MR content.

In another way, the MR content associated with the target store object may also directly include: MR content associated with the target scene or solution provided by the target store object, and the MR content associated with the target scene or solution is obtained through Generated by modeling multiple linked item objects and how they work together.

When specifically implemented, the device may further include:

The first operation option providing unit is configured to, in the interface for providing the MR content associated with the target scene or solution, provide an operation option for switching to another dimension to view the target scene or solution, so as to be used for The detailed information of the target scenario or solution is displayed from other dimensions.

The detailed information corresponding to the other dimensions includes passing MR content, or passing non-MR content.

Also can include:

The first real-time effect providing unit is configured to provide real-time effects according to the interactive operations performed by the current viewer user on the basic models of the multiple item objects in the process of displaying the MR content associated with the target scene or solution. The display effect of the generated user-defined scheme.

The exporting unit is configured to provide operation options for exporting the user-defined scheme generated in real time.

Also can include:

The second real-time effect providing unit is configured to provide real-time effects according to the interactive operations performed by the service provider user on the basic models of the plurality of item objects during the process of displaying the MR content associated with the target scene or solution. A demonstration of the generated solution, installation instructions or remote assistance.

The second operation option providing unit is configured to, in the interface for providing the MR content associated with the target scene or solution, provide operation options for respectively performing target operations on the plurality of item objects.

Wherein, the target operation includes: an operation of viewing the detailed information of the corresponding target item object, so as to jump to the detailed information page of the target item object for display.

The detailed information of the target item object includes the content displayed in the MR manner; at this time, the MR content associated with the target item object may be displayed based on the image in the real space scene.

In addition, can also include:

The third operation option providing unit is used for providing an operation option for saving the target store object in the display interface of the MR content, or for displaying the non-MR content associated with the target store object The operation option for displaying the homepage of the user, or the operation option for submitting the information of the viewer user, so as to provide the contact information and/or order intention information of the viewer user to the target store object associated owner user.

Furthermore, the device may also include:

an operating environment judgment unit, used for judging the current operating environment;

The first VR display unit is configured to display the MR content by means of virtual reality VR if the current operating environment does not have the MR capability.

a space environment judgment unit for judging the environment of the real space scene;

A triggering unit, configured to trigger the step of displaying the MR content in a new way of MR if the scene or solution associated with the target store object is related.

Also can include:

The second VR display unit is configured to display the MR content by means of VR if the environment of the real space scene is irrelevant to the scene or solution associated with the target store object.

When specifically implemented, the device may further include:

The switching operation option providing unit is configured to provide an operation option for switching between the MR mode and the VR mode, so as to display the MR content according to the mode selected by the user.

Specifically, the first MR content acquisition unit may be specifically used for:

Judging the environment of the real space scene;

If the real space environment is related to an offline physical location associated with the target store, acquiring MR content for enhancing content in the offline physical location;

If the real space environment is not related to the offline physical location associated with the target store, acquire MR content for restoring the content in the offline physical location.

Corresponding to the second embodiment, the embodiment of the present application also provides a device for providing store object information. Referring to FIG. 10 , the device may specifically include:

The MR content acquisition unit 1001 is used to acquire the MR content associated with the store object, and save the correspondence between the store object identifier and the MR content;

The MR content returning unit 1002 is configured to return the MR content to the corresponding client after receiving the display request for the MR content associated with the target store object, so that the client can collect images in the real space scene, and based on the The image in the real space scene displays the MR content corresponding to the store object.

Corresponding to the three-phase embodiment, the embodiment of the present application also provides an apparatus for providing scenario/solution information. Referring to FIG. 11 , the apparatus may specifically include:

The second request receiving unit 1101 is configured to receive a request for displaying the target scene or solution by means of mixed reality MR; wherein, the target scene or solution is associated with multiple item objects, and the multiple item objects are associated with the target scene or solution. joint work to form said target scenario or solution;

The second MR content acquisition unit 1102 is configured to collect images in a real space scene, and acquire MR content associated with the target scene or solution; the MR content is created by creating multiple objects and their joint working methods. model generated;

The second MR content display unit 1103 is configured to display the MR content associated with the target scene or the solution based on the image in the real space scene.

The second request receiving unit may be specifically configured to: provide an operation option for displaying the MR content associated with the target scene or solution in the page associated with the target store object, so as to receive the request through the operation option .

Corresponding to Embodiment 4, this embodiment of the present application also provides an apparatus for providing information, see FIG. 12 , including:

The third request receiving unit 1201 is configured to receive a request for scanning the graphic code set in the physical place;

The third MR content obtaining unit 1202 is configured to obtain the network address of the associated MR content by parsing the graphic code, where the MR content is used for: performing the operation on a plurality of item objects associated with the physical place and their joint working methods. Modelling to demonstrate scenarios or solutions associated with said physical site;

The third MR content display unit 1203 is configured to collect images in the real space scene where the physical place is located, and display the MR content associated with the physical place based on the images in the real space scene.

Wherein, the physical locations include physical stores, exhibition halls, exhibition halls, booths or factories.

Corresponding to Embodiment 5, this embodiment of the present application further provides an apparatus for providing page information. Referring to FIG. 13 , the apparatus may include:

The fourth request receiving unit 1301 is configured to receive a request for displaying the target page by means of MR;

a fourth MR content acquisition unit 1302, configured to collect images in a real space scene, and acquire MR content associated with the target page;

The fourth MR content display unit 1303 is configured to display the MR content associated with the target page based on the image in the real space scene.

Wherein, the target page includes a page in a client or a light application associated with the target brand, the client or the light application is associated with a browser module and an MR capability module, and an associated mobile terminal device is associated with an image capture component .

The client or light application obtains the corresponding MR capability by invoking the MR capability module authorized by the service provider.

The MR content is used to: display the environment and layout of the physical store or showroom associated with the target brand party by modeling multiple object objects associated with the target brand party and their joint working methods, or Show the scenarios or solutions provided by the target brand.

Corresponding to Embodiment 6, this embodiment of the present application further provides an information providing apparatus, referring to FIG. 14 , the apparatus may include:

A reception information generating unit 1401, configured to generate call interface information of the MR capability module;

The authorization unit 1402 is configured to authorize the third-party user after receiving the request for obtaining the MR capability authorization submitted by the third-party user;

The interface information providing unit 1403 is configured to provide the invocation interface information to the authorized requester user, so that when the page associated with the third-party user needs to be displayed in an MR manner, the MR capability module can be used to call the MR capability module. The MR content associated with the page is displayed.

In addition, an embodiment of the present application further provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, implements the steps of the method described in any one of the foregoing method embodiments.

and an electronic device comprising:

one or more processors; and

a memory associated with the one or more processors, the memory is used to store program instructions that, when read and executed by the one or more processors, perform any one of the foregoing method embodiments the steps of the method.

15 exemplarily shows the architecture of an electronic device, for example, the device 1500 may be a mobile phone, a computer, a digital broadcasting terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant , aircraft, etc.

15, the device 1500 may include one or more of the following components: a processing component 1502, a memory 1504, a power supply component 1506, a multimedia component 1508, an audio component 1510, an input/output (I/O) interface 1512, a sensor component 1514, and communication component 1516.

The processing component 1502 generally controls the overall operation of the device 1500, such as operations associated with display, phone calls, data communications, camera operations, and recording operations. The processing element 1502 may include one or more processors 1520 to execute instructions to complete all or part of the steps of the methods provided by the technical solutions of the present disclosure. Additionally, processing component 1502 may include one or more modules that facilitate interaction between processing component 1502 and other components. For example, processing component 1502 may include a multimedia module to facilitate interaction between multimedia component 1508 and processing component 1502.

Memory 1504 is configured to store various types of data to support operation at device 1500 . Examples of such data include instructions for any application or method operating on device 1500, contact data, phonebook data, messages, pictures, videos, and the like. Memory 1504 may be implemented by any type of volatile or non-volatile storage device or combination thereof, such as static random access memory (SRAM), electrically erasable programmable read only memory (EEPROM), erasable Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic or Optical Disk.

Power supply component 1506 provides power to various components of device 1500 . Power components 1506 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to device 1500 .

Multimedia component 1508 includes screens that provide an output interface between device 1500 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touch, swipe, and gestures on the touch panel. A touch sensor can sense not only the boundaries of a touch or swipe action, but also the duration and pressure associated with the touch or swipe action. In some embodiments, the multimedia component 1508 includes a front-facing camera and/or a rear-facing camera. When the device 1500 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera may receive external multimedia data. Each of the front and rear cameras can be a fixed optical lens system or have focal length and optical zoom capability.

Audio component 1510 is configured to output and/or input audio signals. For example, audio component 1510 includes a microphone (MIC) that is configured to receive external audio signals when device 1500 is in operating modes, such as call mode, recording mode, and voice recognition mode. The received audio signal may be further stored in memory 1504 or transmitted via communication component 1516 . In some embodiments, audio component 1510 also includes a speaker for outputting audio signals.

The I/O interface 1512 provides an interface between the processing component 1502 and a peripheral interface module, which may be a keyboard, a click wheel, a button, or the like. These buttons may include, but are not limited to: home button, volume buttons, start button, and lock button.

Sensor assembly 1514 includes one or more sensors for providing status assessment of various aspects of device 1500 . For example, the sensor component 1514 can detect the open/closed state of the device 1500, the relative positioning of components, such as the display and keypad of the device 1500, and the sensor component 1514 can also detect a change in the position of the device 1500 or a component of the device 1500 , the presence or absence of user contact with the device 1500 , the device 1500 orientation or acceleration/deceleration and the temperature change of the device 1500 . Sensor assembly 1514 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. Sensor assembly 1514 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1514 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communication component 1516 is configured to facilitate wired or wireless communication between device 1500 and other devices. The device 1500 can access a wireless network based on a communication standard, such as WiFi, or a mobile communication network such as 2G, 3G, 4G/LTE, and 5G. In one exemplary embodiment, the communication component 1516 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1516 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.

In an exemplary embodiment, device 1500 may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable A gate array (FPGA), controller, microcontroller, microprocessor or other electronic component implementation is used to perform the above method.

In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions is also provided, such as a memory 1504 including instructions, and the above-mentioned instructions can be executed by the processor 1520 of the device 1500 to complete the method provided by the technical solution of the present disclosure. . For example, the non-transitory computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.

From the description of the above embodiments, those skilled in the art can clearly understand that the present application can be implemented by means of software plus a necessary general hardware platform. Based on this understanding, the technical solutions of the present application can be embodied in the form of software products in essence or the parts that make contributions to the prior art, and the computer software products can be stored in storage media, such as ROM/RAM, magnetic disks , CD-ROM, etc., including several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in various embodiments or some parts of the embodiments of the present application.

Each embodiment in this specification is described in a progressive manner, and the same and similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system or the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and reference may be made to the partial description of the method embodiment for related parts. The systems and system embodiments described above are only illustrative, wherein the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, It can be located in one place, or it can be distributed over multiple network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution in this embodiment. Those of ordinary skill in the art can understand and implement it without creative effort.

The method, method, device and electronic device for providing store object information provided by the present application have been described in detail above. The principles and implementations of the present application are described with specific examples in this paper. The description of the above embodiments is only for In order to help understand the method and the core idea of the present application; at the same time, for those skilled in the art, according to the idea of the present application, there will be changes in the specific implementation and application scope. In conclusion, the content of this specification should not be construed as a limitation on the present application.

Claims (47)

1. a method for providing shop object information, is characterized in that, comprises: Receive a request to display the page associated with the target store object by means of mixed reality MR; Collect images in the real space scene, and obtain the MR content associated with the target store object; Based on the image in the real space scene, the MR content associated with the target store object is displayed. 2. The method according to claim 1, wherein The receiving a request for displaying the page associated with the target store object by means of MR includes: Provide the operation option of displaying the page associated with the target store object by means of MR in the target page; The request is received through the action option. 3. The method of claim 2, wherein The target page includes a search result information page, and the operation options are provided in the page area where the search result associated with the target store object is located. 4. The method of claim 2, further comprising: MR mark information is added to the target store object in the target page, where the MR mark information is used to indicate that the page associated with the target store object supports display in an MR manner. 5. The method according to claim 4, characterized in that, The adding MR mark information to the target store object in the target page includes: When the uploaded MR content is received, the associated target store object is determined, and the MR mark information is added to the target store object in the target page. 6. The method of claim 1, wherein The receiving a request for displaying the target store object by means of MR includes: Provide a graphic code, the graphic code is associated with the access address of the MR content corresponding to the target store object, so as to receive the request by detecting the scanning operation of the graphic code, the graphic code is used for setting in the target store Objects are associated with offline physical locations or in print. 7. The method of claim 1, wherein, The receiving a request for displaying the target store object by means of MR includes: The request is received through an information service system client associated with a mobile terminal device, the mobile terminal device is associated with an image acquisition component, and the client is associated with a browser module and an MR capability module. 8. The method of claim 7, wherein The mobile terminal equipment includes mobile communication equipment, or glasses equipment. 9. The method of claim 1, wherein The MR content associated with the target store object includes: by modeling the environment and the arrangement of items in the offline physical place associated with the target store object, the generated MR content is used for the offline physical place. to restore the content provided in. 10. The method of claim 9, wherein: The offline physical place includes an offline physical store, an exhibition hall, an exhibition hall, a booth or a factory associated with the target store object. 11. The method of claim 1, wherein: The MR content includes MR content corresponding to multiple complete scenarios or solutions associated with the target store object; wherein, the scenarios or solutions are associated with multiple item objects; The method also includes: After receiving a request for detailed viewing of one of the target scenarios or solutions, provide detailed information corresponding to the target scenario or solution. 12. The method of claim 11, wherein: According to the interactive operation performed by the user on the MR content, the target scene or solution to be viewed in detail is determined. 13. The method of claim 11, further comprising: An operation entry for detailed viewing of the target scene or solution is provided on the upper layer of the display interface of the MR content, so that the target scene or solution to be viewed in detail can be determined through the operation performed by the user on the operation entry. 14. The method of claim 11, wherein: The target scene or solution is associated with MR content; the MR content corresponding to the target scene or solution is generated by modeling multiple object objects associated with the scene or solution and their joint working modes; The detailed information corresponding to the target scenario or solution is provided, including: Based on the images in the real space scene, the target scene or solution is shown to be associated with MR content. 15. The method of claim 1, wherein: The MR content associated with the target store object includes: the MR content associated with the target scene or solution provided by the target store object, and the MR content associated with the target scene or solution is obtained by comparing multiple associated item objects and their associated MR content. Modeled in a joint working manner. 16. The method of claim 14 or 15, further comprising: In the interface for providing the MR content associated with the target scene or solution, an operation option for switching to other dimensions to view the target scene or solution is provided, so as to be used for viewing the target scene or solution from other dimensions. The details of the solution are displayed. 17. The method of claim 16, wherein: The detailed information corresponding to the other dimensions includes passing MR content, or passing non-MR content. 18. The method of claim 14 or 15, further comprising: In the process of displaying the MR content associated with the target scene or solution, according to the interactive operations performed by the current viewer user on the basic models of the multiple item objects, the display effect of the user-defined solution generated in real time is provided. . 19. The method of claim 18, further comprising: An operation option for exporting the user-defined scheme generated in real time is provided. 20. The method of claim 14 or 15, further comprising: In the process of displaying the MR content associated with the target scene or solution, according to the interactive operations performed by the service provider user on the basic models of the multiple item objects, real-time generated solution demonstrations, installation instructions or remote Auxiliary display effect. 21. The method of claim 14 or 15, further comprising: In the interface for providing the MR content associated with the target scene or solution, operation options for respectively performing target operations on the plurality of item objects are provided. 22. The method of claim 21, wherein The target operation includes: an operation of viewing the detailed information of the corresponding target item object, so as to jump to the detailed information page of the target item object for display. 23. The method of claim 22, wherein The detailed information of the target item object includes the content displayed by means of MR; The jumping to the detailed information page of the target item object for display includes: Based on the image in the real space scene, the MR content associated with the target item object is displayed. 24. The method of claim 1, further comprising: Provide an operation option for bookmarking the target store object in the display interface of the MR content, or an operation option for displaying the homepage displayed by the non-MR content associated with the target store object, or , an operation option for submitting the information of the browser user, so as to provide the contact information and/or order intention information of the browser user to the owner user associated with the target store object. 25. The method of claim 1, further comprising: Judge the current operating environment; If the current operating environment does not have the MR capability, the MR content is displayed by means of virtual reality VR. 26. The method of claim 1, further comprising: Judging the environment of the real space scene; If the scene or solution associated with the target store object is relevant, the step of presenting the MR content through a new MR method is triggered. 27. The method of claim 26, further comprising: If the environment of the real space scene is irrelevant to the scene or solution associated with the target store object, the MR content is displayed by means of VR. 28. The method of claim 1, further comprising: Operation options for switching between the MR mode and the VR mode are provided, so that the MR content is presented according to the mode selected by the user. 29. The method of claim 1, wherein The obtaining of the MR content associated with the target store object includes: Judging the environment of the real space scene; If the real space environment is related to an offline physical location associated with the target store, acquiring MR content for enhancing content in the offline physical location; If the real space environment is not related to the offline physical location associated with the target store, acquire MR content for restoring the content in the offline physical location. 30. A method for providing store object information, comprising: Obtain the MR content associated with the store object, and save the correspondence between the store object identifier and the MR content; After receiving the display request for the MR content associated with the target store object, return the MR content to the corresponding client, so that the client can collect images in the real space scene, and based on the images in the real space scene , to display the MR content corresponding to the store object. 31. A method for providing scenario/solution information, comprising: Receive a request for displaying the target scene or solution by means of mixed reality MR; wherein, the target scene or solution is associated with multiple item objects, and the target scene or the solution is formed through the joint work of the multiple item objects. solution; Collect images in the real space scene, and obtain the MR content associated with the target scene or solution; the MR content is generated by modeling multiple objects and their joint working methods; Based on the images in the real space scene, the MR content associated with the target scene or solution is presented. 32. The method of claim 31, wherein The receiving a request for displaying the target scene or solution by means of MR includes: An operation option for displaying the MR content associated with the target scene or solution is provided on the page associated with the target store object, so that the request can be received through the operation option. 33. A method of providing information, comprising: Receive requests by scanning graphic codes set up in physical premises; The network address of the associated MR content is obtained by parsing the graphic code, and the MR content is used for: by modeling a plurality of item objects associated with the physical place and their joint working methods, Scenarios or solutions are displayed; An image in the real space scene where the physical place is located is collected, and based on the image in the real space scene, the MR content associated with the physical place is displayed. 34. The method of claim 33, wherein The physical locations include physical stores, showrooms, pavilions, booths, or factories. 35. A method for providing page information, comprising: Receive a request to display the target page through MR; collecting images in the real space scene, and acquiring the MR content associated with the target page; Based on the image in the real space scene, the MR content associated with the target page is displayed. 36. The method of claim 35, wherein The target page includes a page in a client or a light application associated with the target brand, the client or the light application is associated with a browser module and an MR capability module, and an associated mobile terminal device is associated with an image capture component. 37. The method of claim 36, wherein The client or light application obtains the corresponding MR capability by invoking the MR capability module authorized by the service provider. 38. The method of claim 34, wherein The MR content is used to: display the environment and layout of the physical store or showroom associated with the target brand party by modeling multiple object objects associated with the target brand party and their joint working methods, or Show the scenarios or solutions provided by the target brand. 39. A method for providing information, comprising: Generate the call interface information of the MR capability module; After receiving the request for obtaining MR capability authorization submitted by a third-party user, authorize the third-party user; The invocation interface information is provided to the authorized requester user, so that when the page associated with the third-party user needs to be displayed in the MR manner, the MR content associated with the page can be displayed by invoking the MR capability module. 40. A device for providing store object information, comprising: a first request receiving unit, configured to receive a request for displaying a page associated with the target store object by means of mixed reality MR; a first MR content acquisition unit, configured to collect images in a real space scene, and acquire MR content associated with the target store object; The first MR content display unit is configured to display the MR content associated with the target store object based on the image in the real space scene. 41. A device for providing store object information, comprising: The MR content acquisition unit is used to acquire the MR content associated with the store object, and save the correspondence between the store object identifier and the MR content; The MR content returning unit is configured to return the MR content to the corresponding client after receiving the display request for the MR content associated with the target store object, so that the client can collect images in the real space scene, and based on the Describe the image in the real space scene, and display the MR content corresponding to the store object. 42. A device for providing scenario/solution information, comprising: The second request receiving unit is configured to receive a request for displaying the target scene or solution by means of mixed reality MR; wherein, the target scene or solution is associated with multiple item objects, and through the work jointly to form the stated target scenario or solution; The second MR content acquisition unit is used to collect images in the real space scene, and acquire the MR content associated with the target scene or solution; the MR content is obtained by modeling multiple objects and their joint working methods Generated; The second MR content display unit is configured to display the MR content associated with the target scene or the solution based on the image in the real space scene. 43. A device for providing information, comprising: a third request receiving unit, configured to receive a request for scanning the graphic code set in the physical place; A third MR content obtaining unit, configured to obtain the network address of the associated MR content by parsing the graphic code, where the MR content is used for: building a plurality of item objects associated with the physical place and their joint working modes model, to display the scenarios or solutions associated with the physical site; The third MR content display unit is configured to collect images in the real space scene where the physical place is located, and display the MR content associated with the physical place based on the images in the real space scene. 44. A device for providing page information, comprising: a fourth request receiving unit, configured to receive a request for displaying the target page by means of MR; a fourth MR content acquisition unit, configured to collect images in the real space scene, and acquire the MR content associated with the target page; The fourth MR content display unit is configured to display the MR content associated with the target page based on the image in the real space scene. 45. An information providing device, comprising: a receiving information generating unit, used for generating the calling interface information of the MR capability module; an authorization unit, configured to authorize the third-party user after receiving the request for obtaining the MR capability authorization submitted by the third-party user; The interface information providing unit is used to provide the invocation interface information to the authorized requester user, so that when the page associated with the third-party user needs to be displayed in an MR manner, the page can be accessed by invoking the MR capability module. The associated MR content is displayed. 46. A computer-readable storage medium on which a computer program is stored, characterized in that, when the program is executed by a processor, the steps of the method according to any one of claims 1 to 39 are implemented. 47. An electronic device, characterized in that it comprises: one or more processors; and A memory associated with the one or more processors, the memory for storing program instructions that, when read and executed by the one or more processors, execute any one of claims 1 to 39 the steps of the method.

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