CN111435509A - Interactive video marketing system - Google Patents
Interactive video marketing system Download PDFInfo
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- CN111435509A CN111435509A CN201910037505.8A CN201910037505A CN111435509A CN 111435509 A CN111435509 A CN 111435509A CN 201910037505 A CN201910037505 A CN 201910037505A CN 111435509 A CN111435509 A CN 111435509A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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Abstract
The invention discloses an interactive video marketing system in the technical field of network marketing management, which comprises a supplier system, a shopping system, a buyer after-sale system and a third-party chat system; the supplier system is used for delivering goods to the buyer according to the purchase condition of the buyer in the shopping system and returning the goods to the buyer according to the after-sale information of the buyer; the shopping system is used for the buyer to purchase the commodities on the internet and displaying the delivery information of the buyer, and the invention can forward the video of the related commodities with preferential links to the third-party software friend circle after the buyer purchases the related commodities through the shop, so that the buyer can obtain a certain cashback reward mode, thereby improving the enthusiasm of the buyer, and the friends of the friend circle can purchase the preferential links by checking the related videos, thereby improving the propaganda and the sales force of the related commodities.
Description
Technical Field
The invention relates to the technical field of network marketing management, in particular to an interactive video marketing system.
Background
Interactive cooperative marketing is an original brand-new marketing mode; breaks the game rule of 'customers are our boss' in the commodity distribution and retail field of the 20 th century; the pure customer relationship, in which the customer's consumption relationship with the retail terminal is only one buy and one sell, is changed into a business partnership with the retail (consumption) terminal in a cooperative operation.
In the existing network shop marketing, after a buyer purchases related commodities, the commodities can only be evaluated after sale in a related seller shop, so that the commodity sales pressure of related suppliers is extremely high, the popularity of the commodities is low, and the marketing propaganda work of the commodities is influenced.
Based on this, the invention designs an interactive video marketing system to solve the above problems.
Disclosure of Invention
The invention aims to provide an interactive video marketing system to solve the problems that in the prior network shop marketing proposed in the background art, after a buyer purchases related commodities, the commodities can only be evaluated after sale in a related seller shop, so that the selling pressure of the commodities of related suppliers is extremely high, and the popularity of the commodities is low.
In order to achieve the purpose, the invention provides the following technical scheme: an interactive video marketing system comprises a supplier system, a shopping system, a buyer after-sale system and a third-party chat system;
The supplier system is used for delivering goods to the buyer according to the purchase condition of the buyer in the shopping system and returning the goods to the buyer according to the after-sale information of the buyer;
The shopping system is used for the buyer to purchase the commodity on the internet and displaying the delivery information of the buyer;
The buyer after-sale system is used for forwarding the use of the commodities to a friend circle by the buyer after the buyer purchases the commodities in a mode of carrying preferential links of stores through videos and automatically acquiring cash back of a supplier system after forwarding;
The third-party chat system is used for acquiring related background permissions to forward videos in a friend circle by the buyer after-sale system, and friends in the friend circle can directly enter preferential shop links through the video links to purchase the videos.
Preferably, the supplier system comprises a preferential link providing module and a cashback module;
The preferential link providing module is used for automatically carrying preferential links when a buyer forwards a friend circle after sale to a related supplier shop so as to allow friends in the friend circle to directly give preferential purchase;
And the cash-returning module is used for automatically returning the cash to the buyer after the buyer forwards the friend circle successfully through the buyer after-sale system.
Preferably, the shopping system comprises a shop shopping module, a payment purchasing module and a logistics delivery module;
The shop shopping module is used for searching commodities provided by a corresponding supplier and purchased by a relevant shop;
The payment purchasing module is used for the buyer to pay and purchase the related commodities needing to be purchased;
And the logistics delivery module is used for feeding back the logistics delivery state to the buyer in real time.
Preferably, the buyer after-sale system comprises a video shooting module, a link adding module and a background friend circle forwarding module;
The video shooting module is used for shooting videos in the after-sale system of the buyer by the buyer according to the using condition of the purchased commodities;
The link adding module is used for adding preferential purchase links to the shot video;
And the background friend circle forwarding module is used for forwarding the shot video carrying the preferential purchase link to a friend circle of the third-party chat system.
Preferably, the background friend circle forwarding module comprises a background software permission acquisition module;
And the background software permission acquisition module is used for the buyer to acquire friend circle forwarding permission of the third-party chat software according to the third-party chat software used by the buyer.
Preferably, the third-party chat system comprises a friend circle module;
The friend circle module can be used for forwarding related after-sale shooting videos, and conducting preferential purchase by opening preferential links after friends in the friend circle check the related videos.
Compared with the prior art, the invention has the beneficial effects that: according to the method and the device, after the buyer purchases the related goods through the shop, the video carrying preferential links of the related goods can be forwarded to the friend circle of the third-party software after sale, the buyer can obtain certain cashback reward, the enthusiasm of the buyer is improved, and the friends in the friend circle can purchase the preferential links by checking the related videos, so that the propaganda and sales strength of the related goods are improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a block diagram of the overall system of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, the present invention provides a technical solution: an interactive video marketing system comprises a supplier system, a shopping system, a buyer after-sale system and a third-party chat system;
The supplier system is used for delivering goods to the buyer according to the purchase condition of the buyer in the shopping system and returning the goods to the buyer according to the after-sale information of the buyer;
The shopping system is used for the buyer to purchase the commodity on the internet and displaying the delivery information of the buyer;
The buyer after-sale system is used for forwarding the use of the commodities to a friend circle by the buyer after the buyer purchases the commodities in a mode of carrying preferential links of stores through videos and automatically acquiring cash back of a supplier system after forwarding;
The third-party chat system is used for acquiring related background permissions to forward videos in a friend circle by the buyer after-sale system, and friends in the friend circle can directly enter preferential shop links through the video links to purchase the videos.
It should be noted that, when a buyer needs to purchase a related commodity, the buyer can pay and purchase the related commodity provided by a supplier system through a shopping system, and after the delivery is completed, the buyer can shoot a video in an after-sale system of the buyer through the use of the related commodity, and the video carries a link of a preferential shop of a seller, and forwards the video to a friend circle of the buyer through a third-party chat system, after the transmission is completed, the buyer can automatically obtain a return reward from the supplier, and friends in the friend circle can purchase the commodity through checking the preferential link on the video, thereby improving the marketing and propagation of the relevant commodity by the seller.
In a further embodiment, the supplier system comprises a preferential link providing module and a cashback module;
The preferential link providing module is used for automatically carrying preferential links when a buyer forwards a friend circle after sale to a related supplier shop so as to allow friends in the friend circle to directly give preferential purchase;
The cash-returning module is used for automatically returning cash to the buyer after the buyer successfully forwards the friend circle through the buyer after-sale system;
The supplier can improve the forwarding frequency of the sold friend circle by giving the buyer a cashback reward, improve the popularity of the commodity, and the friends in the friend circle can purchase the commodity through the preferential link, so that the sales volume of the supplier can be improved.
In a further embodiment, the shopping system comprises a shop shopping module, a payment purchasing module and a logistics delivery module;
The shop shopping module is used for searching commodities provided by a corresponding supplier and purchased by a relevant shop;
The payment purchasing module is used for the buyer to pay and purchase the related commodities needing to be purchased;
The logistics delivery module is used for feeding back a logistics delivery state to the buyer in real time;
The buyer can purchase the needed goods through payment on the shopping system, and the related logistics feedback can be obtained after the payment is successful.
In a further embodiment, the buyer after-sale system comprises a video shooting module, a link adding module and a background friend circle forwarding module;
The video shooting module is used for shooting videos in the after-sale system of the buyer by the buyer according to the using condition of the purchased commodities;
The link adding module is used for adding preferential purchase links to the shot video;
The background friend circle forwarding module is used for forwarding the shot video carrying the preferential purchase link to a friend circle of the third-party chat system;
After sale, the buyer can shoot videos of related purchased commodities, and the shot videos are sent to the friend circle of third-party software through the preferential link, so that the popularity of the commodities is improved, and the marketing market of the commodities is expanded.
In a further embodiment, the background friend circle forwarding module comprises a background software permission acquisition module;
The background software permission acquisition module is used for the buyer to acquire friend circle forwarding permission of the third-party chat software according to the third-party chat software used by the buyer;
By utilizing the acquisition of the authority of the related third-party software, the corresponding third-party chatting software needing to be forwarded can be selected.
In a further embodiment, the third party chat system includes a circle of friends module;
The friend circle module can be used for forwarding related after-sale shooting videos, and opening the preferential link to carry out preferential purchase after friends in the friend circle check the related videos;
The buyer's friend can carry out preferential purchase of the commodity by looking over the related forwarded video in the friend circle, thereby reducing the propaganda pressure of the supplier and improving the popularity of the commodity.
In the description herein, references to the description of "one embodiment," "an example," "a specific example" or the like are intended to mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The preferred embodiments of the invention disclosed above are intended to be illustrative only. The preferred embodiments are not intended to be exhaustive or to limit the invention to the precise embodiments disclosed. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the invention and the practical application, to thereby enable others skilled in the art to best utilize the invention. The invention is limited only by the claims and their full scope and equivalents.
Claims (6)
1. An interactive video marketing system, characterized by: the system comprises a supplier system, a shopping system, a buyer after-sale system and a third-party chat system;
The supplier system is used for delivering goods to the buyer according to the purchase condition of the buyer in the shopping system and returning the goods to the buyer according to the after-sale information of the buyer;
The shopping system is used for the buyer to purchase the commodity on the internet and displaying the delivery information of the buyer;
The buyer after-sale system is used for forwarding the use of the commodities to a friend circle by the buyer after the buyer purchases the commodities in a mode of carrying preferential links of stores through videos and automatically acquiring cash back of a supplier system after forwarding;
The third-party chat system is used for acquiring related background permissions to forward videos in a friend circle by the buyer after-sale system, and friends in the friend circle can directly enter preferential shop links through the video links to purchase the videos.
2. The interactive video marketing system of claim 1, wherein: the supplier system comprises a preferential link providing module and a cash-back module;
The preferential link providing module is used for automatically carrying preferential links when a buyer forwards a friend circle after sale to a related supplier shop so as to allow friends in the friend circle to directly give preferential purchase;
And the cash-returning module is used for automatically returning the cash to the buyer after the buyer forwards the friend circle successfully through the buyer after-sale system.
3. The interactive video marketing system of claim 1, wherein: the shopping system comprises a shop shopping module, a payment purchasing module and a logistics delivery module;
The shop shopping module is used for searching commodities provided by a corresponding supplier and purchased by a relevant shop;
The payment purchasing module is used for the buyer to pay and purchase the related commodities needing to be purchased;
And the logistics delivery module is used for feeding back the logistics delivery state to the buyer in real time.
4. The interactive video marketing system of claim 1, wherein: the buyer after-sale system comprises a video shooting module, a link adding module and a background friend circle forwarding module;
The video shooting module is used for shooting videos in the after-sale system of the buyer by the buyer according to the using condition of the purchased commodities;
The link adding module is used for adding preferential purchase links to the shot video;
And the background friend circle forwarding module is used for forwarding the shot video carrying the preferential purchase link to a friend circle of the third-party chat system.
5. The interactive video marketing system of claim 4, wherein: the background friend circle forwarding module comprises a background software permission acquisition module;
And the background software permission acquisition module is used for the buyer to acquire friend circle forwarding permission of the third-party chat software according to the third-party chat software used by the buyer.
6. The interactive video marketing system of claim 1, wherein: the third-party chatting system comprises a friend circle module;
The friend circle module can be used for forwarding related after-sale shooting videos, and conducting preferential purchase by opening preferential links after friends in the friend circle check the related videos.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910037505.8A CN111435509A (en) | 2019-01-15 | 2019-01-15 | Interactive video marketing system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910037505.8A CN111435509A (en) | 2019-01-15 | 2019-01-15 | Interactive video marketing system |
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| CN111435509A true CN111435509A (en) | 2020-07-21 |
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Cited By (1)
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|---|---|---|---|---|
| CN116685994A (en) * | 2020-12-21 | 2023-09-01 | Kpi解决方案股份有限公司 | Management system, server device, program, and method |
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