CN110248221A - A kind of video ads dynamic insertion method and device - Google Patents

Abstract

Embodiments of the present invention provide a method and device for dynamically inserting video advertisements, wherein the method includes: sequentially identifying a unique identification code for each network extraction layer unit NALU of an online video and an advertisement video; The identification code of the network extraction layer unit NALU, set the play control list, associate the advertisement video with the corresponding network video through the play control list; dynamically tune and broadcast the advertisement corresponding to the play control list according to the playing situation of the network video video. According to the technical scheme of the present invention, the dynamic insertion of advertisement video in the network video is realized, and the workload of video maintenance can be reduced.

Description

A method and device for dynamic insertion of video advertisements

technical field

The invention relates to the field of Internet advertisements, in particular to a method and device for dynamic insertion of video advertisements.

Background technique

Adding another ad video file to a hot video file is a common method for video advertising. When a hot video can bring a large amount of traffic, different advertising videos will be inserted into the video to obtain more advertising revenue. The disadvantage of doing this is that it will generate a lot of redundant video files. At the same time, when advertising video playback is no longer required, these videos need to be selected and replaced with videos without advertising videos, and the workload of post-maintenance is very large.

SUMMARY OF THE INVENTION

Embodiments of the present invention provide a method and device for dynamic insertion of video advertisements, which can realize dynamic insertion of advertisement videos in online videos and reduce the workload of video maintenance.

In order to achieve the above object, on the one hand, an embodiment of the present invention provides a method for dynamically inserting a video advertisement, and the method includes:

Identify a unique identifier in sequence for each network extraction layer unit NALU of the online video and the advertising video;

According to the identification code of the network extraction layer unit NALU of the network video and the advertisement video, a play control list is set, and the advertisement video is associated with the corresponding network video through the play control list;

The advertisement video corresponding to the play control list is dynamically played according to the playing situation of the network video.

On the other hand, an embodiment of the present invention provides a video removal detection device, the device includes:

Identification code identification unit: for each network extraction layer unit NALU of online video and advertisement video to identify a unique identification code in sequence;

Advertising video association unit: used to extract the identification code of the layer unit NALU according to the network video and the advertising video, set a play control list, and associate the advertisement video with the corresponding network video through the play control list;

An advertising video playing unit: used to dynamically play the advertising video corresponding to the playback control list according to the playback situation of the online video.

The above technical solution has the following beneficial effects: by performing identification codes on the network extraction layer units of the video, the processing of the video can be performed in units of the network extraction layer units, according to the network extraction layer of the advertisement video corresponding to the content of the network video. Units are associated to facilitate dynamic adjustment and playback control of advertising videos.

Description of drawings

In order to explain the embodiments of the present invention or the technical solutions in the prior art more clearly, the following briefly introduces the accompanying drawings that need to be used in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only These are some embodiments of the present invention. For those of ordinary skill in the art, other drawings can also be obtained according to these drawings without creative efforts.

1 is a flowchart of a method for dynamic insertion of video advertisements according to an embodiment of the present invention;

FIG. 2 is a schematic structural diagram of a device for dynamically inserting video advertisements according to an embodiment of the present invention.

Detailed ways

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

As shown in FIG. 1, it is a flowchart of a method for dynamically inserting video advertisements according to an embodiment of the present invention, and the method includes:

S101: identify a unique identifier in sequence for each network extraction layer unit NALU of the network video and the advertisement video;

In the prior art, operations such as processing and playing a video are performed by taking the video as a whole. The intercepted video segments are stored separately, which will generate a lot of redundancy, occupy space and have low processing efficiency; and in the technical solution of the present application, by extracting a unique identification code for each network layer unit NALU identification, it is possible to According to the identification code, the video is managed according to each network extraction layer unit NALU. When a certain part of the video needs to be processed, it is only necessary to determine the identification corresponding to the network extraction layer unit NALU corresponding to the part of the video content. code or identification code interval, the network extraction layer unit NALU corresponding to this part of the video content can be directly extracted through the identification code, and it is not necessary to intercept the entire video to obtain it.

S102: According to the identification code of the network extraction layer unit NALU of the network video and the advertisement video, a play control list is set, and the advertisement video is associated with the corresponding network video through the play control list;

Preferably, according to the identification code of the network extraction layer unit NALU of the network video and the advertisement video, a play control list is set, and the advertisement video is associated with the corresponding network video through the play control list, including:

Determine the advertisement video related to the content of the network extraction layer unit NALU of the network video, and add the identification code of the network extraction layer unit NALU of the relevant advertisement video to the play control list;

The play control list is associated with the identification code of the network extraction layer unit NALU of the network video corresponding to the related advertisement video.

The playlist not only includes the identification code of the network extraction layer unit NALU of the relevant advertisement video, but also includes the play position of the relevant advertisement video.

According to the identification code of the network extraction layer unit NALU of the network video and advertising video, set the playback control list to meet the advertising requirements of the advertising video and the corresponding network video, and only use the identification code of the network extraction layer unit NALU to carry out the association between videos. , you only need to obtain the identification code of the network extraction layer unit NALU of the advertisement video corresponding to the online video according to the playback control list, and then you can freely set the advertisement video that needs to be associated in the online video, and only process the relevant video at the identification code level, and There is no need to involve each video itself, and the processing is efficient and convenient.

S103: Dynamically broadcast the advertisement video corresponding to the playback control list according to the playback situation of the network video.

Preferably, the dynamic broadcast of the advertisement video corresponding to the playback control list according to the playback situation of the online video includes:

When the user performs a click operation or a zoom-in operation on the network extraction layer unit NALU of the network video corresponding to the content, the advertisement video corresponding to the play control list is played according to the operation.

Taking into account the user's experience when playing online videos, the associated advertising videos are only played when the user performs corresponding operations on the online video. The playback position of the listed advertisement video and the identification code of the network extraction layer unit NALU can broadcast the corresponding advertisement video, and will not perform advertisement insertion during the user's playback process, improve the user's online video playback experience, and also make the advertisement video. The playback is more targeted, because when the user operates the online video content, it means that the user can pay more attention to the video content. In this case, the playback of the advertising video is easier to get the user's attention and make the advertising effect. better.

Further, a video advertisement dynamic insertion method of the present invention also includes:

When the online video no longer needs to insert advertisements, clear the play control list associated with the NALU identification code of the network extraction layer unit of the online video.

For example, when the on-demand volume of the online video drops to a certain level, it means that the popularity of the video is not high, and the advertisement video associated with the video can be canceled at this time. Adjust the association between the online video and the advertising video; or when a certain online video needs to be replaced with a new advertising video, the playback position of the advertising video in the playback control list and the NALU identifier of the network extraction layer unit can also be replaced, that is It can realize the replacement of the advertisement video corresponding to the online video.

As shown in FIG. 2, it is a schematic structural diagram of a device for dynamic insertion of video advertisements according to an embodiment of the present invention, and the device includes:

Identification code identification unit 21: for each network extraction layer unit NALU of network video and advertisement video to identify a unique identification code in sequence;

Advertising video association unit 22: for setting a play control list according to the identification code of the network extraction layer unit NALU of the network video and the advertisement video, and associating the advertisement video with the corresponding network video through the play control list;

Advertisement video playing unit 23: used to dynamically play the advertisement video corresponding to the playback control list according to the playback situation of the network video.

Further, the advertisement video association unit 22 is specifically used for:

Determine the advertisement video related to the content of the network extraction layer unit NALU of the network video, and add the identification code of the network extraction layer unit NALU of the relevant advertisement video to the play control list;

The play control list is associated with the identification code of the network extraction layer unit NALU of the network video corresponding to the related advertisement video.

Further, the playlist further includes the play position of the related advertisement video.

Further, the advertisement video playback unit 23 is specifically used for:

When the user performs a click operation or a zoom-in operation on the network extraction layer unit NALU of the network video corresponding to the content, the advertisement video corresponding to the play control list is played according to the operation.

Further, the device also includes:

Playlist clearing unit: used to clear the play control list associated with the NALU identification code of the network extraction layer unit of the network video when the network video no longer needs to insert advertisements.

It is understood that the specific order or hierarchy of steps in the disclosed processes is an example of a sample approach. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not meant to be limited to the specific order or hierarchy presented.

In the foregoing Detailed Description, various features are grouped together in a single embodiment for the purpose of simplifying the disclosure. This method of disclosure should not be interpreted as reflecting an intention that embodiments of the claimed subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, present invention lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby expressly incorporated into the Detailed Description, with each claim standing on its own as a separate preferred embodiment of this invention.

The disclosed embodiments are described above to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit and scope of this disclosure. Thus, the present disclosure is not intended to be limited to the embodiments set forth herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

The above description includes examples of one or more embodiments. Of course, it is not possible to describe all possible combinations of components or methods in order to describe the above embodiments, but one of ordinary skill in the art will recognize that further combinations and permutations of the various embodiments are possible. Accordingly, the embodiments described herein are intended to cover all such changes, modifications and variations that fall within the scope of the appended claims. Furthermore, with respect to the term "comprising," as used in the specification or claims, the word is encompassed in a manner similar to the term "comprising," as if "comprising," were construed as a conjunction in the claims. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or."

Those skilled in the art may also understand that various illustrative logical blocks (illustrative logical blocks), units, and steps listed in the embodiments of the present invention may be implemented by electronic hardware, computer software, or a combination of the two. To clearly demonstrate the interchangeability of hardware and software, the various illustrative components, units and steps described above have generally described their functions. Whether such functionality is implemented in hardware or software depends on the specific application and overall system design requirements. Those skilled in the art may use various methods to implement the described functions for each specific application, but such implementation should not be construed as exceeding the protection scope of the embodiments of the present invention.

The various illustrative logic blocks, or units described in the embodiments of the present invention can be implemented by general-purpose processors, digital signal processors, application specific integrated circuits (ASICs), field programmable gate arrays or other programmable logic devices, discrete Gate or transistor logic, discrete hardware components, or any combination of the above are designed to implement or operate the functions described. A general-purpose processor may be a microprocessor, or alternatively, the general-purpose processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented by a combination of computing devices, such as a digital signal processor and a microprocessor, multiple microprocessors, one or more microprocessors in combination with a digital signal processor core, or any other similar configuration. accomplish.

The steps of the method or algorithm described in the embodiments of the present invention may be directly embedded in hardware, a software module executed by a processor, or a combination of the two. Software modules may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, removable disk, CD-ROM, or any other form of storage medium known in the art. Illustratively, a storage medium may be coupled to the processor such that the processor may read information from, and store information in, the storage medium. Optionally, the storage medium can also be integrated into the processor. The processor and storage medium may be provided in the ASIC, and the ASIC may be provided in the user terminal. Alternatively, the processor and the storage medium may also be provided in different components in the user terminal.

In one or more exemplary designs, the above functions described in the embodiments of the present invention may be implemented in hardware, software, firmware, or any combination of the three. If implemented in software, the functions may be stored on, or transmitted over, a computer-readable medium in the form of one or more instructions or code. Computer-readable media includes computer storage media and communication media that facilitate the transfer of a computer program from one place to another. Storage media can be any available media that a general-purpose or special-purpose computer can access. For example, such computer-readable media may include, but are not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other device that can be used to carry or store instructions or data structures and Other media in the form of program code that can be read by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Furthermore, any connection is properly defined as a computer-readable medium, for example, if software is transmitted from a web site, server or other remote source over a coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL) Or transmitted by wireless means such as infrared, wireless, and microwave are also included in the definition of computer-readable media. The disks and disks include compact disks, laser disks, optical disks, DVDs, floppy disks and blu-ray disks. Disks usually reproduce data magnetically, while discs generally reproduce data optically with lasers. Combinations of the above can also be included in computer readable media.

The specific embodiments described above further describe the objectives, technical solutions and beneficial effects of the present invention in detail. It should be understood that the above descriptions are only specific embodiments of the present invention, and are not intended to limit the scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention shall be included within the protection scope of the present invention.

Claims (10)

1. A method for dynamically inserting a video advertisement, wherein the method comprises: Identify a unique identifier in sequence for each network extraction layer unit NALU of the online video and the advertising video; According to the identification code of the network extraction layer unit NALU of the network video and the advertisement video, a play control list is set, and the advertisement video is associated with the corresponding network video through the play control list; The advertisement video corresponding to the play control list is dynamically played according to the playing situation of the network video. 2. The video advertisement dynamic insertion method as claimed in claim 1, is characterized in that: described according to the identification code of the network extraction layer unit NALU of network video and advertisement video, set play control list, by described play control list, advertisement The video is associated with the corresponding online video, including: Determine the advertisement video related to the content of the network extraction layer unit NALU of the network video, and add the identification code of the network extraction layer unit NALU of the relevant advertisement video to the play control list; The play control list is associated with the identification code of the network extraction layer unit NALU of the network video corresponding to the related advertisement video. 3 . The method for dynamically inserting a video advertisement according to claim 2 , wherein the playlist further includes a play position of the related advertisement video. 4 . 4. The method for dynamically inserting video advertisements according to claim 1, wherein the dynamic broadcasting of the advertisement videos corresponding to the playback control list according to the playback situation of the online video, comprises: When the user performs a click operation or a zoom-in operation on the network extraction layer unit NALU of the network video corresponding to the content, the advertisement video corresponding to the play control list is played according to the operation. 5. The method for dynamically inserting video advertisements according to claim 1, wherein the method further comprises: When the online video no longer needs to insert advertisements, clear the play control list associated with the NALU identification code of the network extraction layer unit of the online video. 6. A device for dynamically inserting video advertisements, wherein the device comprises: Identification code identification unit: for each network extraction layer unit NALU of online video and advertisement video to identify a unique identification code in sequence; Advertising video association unit: used to extract the identification code of the layer unit NALU according to the network video and the advertising video, set a play control list, and associate the advertisement video with the corresponding network video through the play control list; An advertising video playing unit: used to dynamically play the advertising video corresponding to the playback control list according to the playback situation of the online video. 7. The device for dynamically inserting video advertisements according to claim 6, wherein the advertisement video association unit is specifically used for: Determine the advertisement video related to the content of the network extraction layer unit NALU of the network video, and add the identification code of the network extraction layer unit NALU of the relevant advertisement video to the play control list; The play control list is associated with the identification code of the network extraction layer unit NALU of the network video corresponding to the related advertisement video. 8 . The device for dynamically inserting video advertisements according to claim 7 , wherein the playlist further includes the playing positions of the related advertisement videos. 9 . 9. The device for dynamically inserting video advertisements according to claim 6, wherein the advertisement video playing unit is specifically used for: When the user performs a click operation or a zoom-in operation on the network extraction layer unit NALU of the network video corresponding to the content, the advertisement video corresponding to the play control list is played according to the operation. 10. The device for dynamically inserting video advertisements according to claim 1, wherein the device further comprises: Playlist clearing unit: used to clear the play control list associated with the NALU identification code of the network extraction layer unit of the network video when the network video no longer needs to insert advertisements.