CN101262497B - A content push method, system and device - Google Patents
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Abstract
Description
技术领域 technical field
本发明涉及网络技术领域，尤其涉及一种内容推送方法、系统及装置。The present invention relates to the field of network technology, in particular to a method, system and device for pushing content.
背景技术 Background technique
内文广告作为一种新的网络广告形式，完全通过计算机识别广告的文章内部关键词和文章特性，并根据这些数据在鼠标滑过关键词的时候展示该关键词所对应的广告。As a new form of online advertising, the content advertisement completely uses the computer to identify the keywords and characteristics of the article in the advertisement, and based on these data, the advertisement corresponding to the keyword is displayed when the mouse rolls over the keyword.
例如，一个广告商需要将自己的品牌以广告的形式展现在某网页上，广告商会把需要作为广告的关键字提供给该网页的服务商，通过该服务商的设置，使得当用户访问包括内文广告的网页，并且鼠标在该网页上移动至该内文广告的关键字时，会展示该关键字对应的广告，广告的形式可以是文字、图片、动画、视频等。For example, if an advertiser needs to display its brand on a certain web page in the form of an advertisement, the advertiser will provide the keywords that need to be used as advertisements to the service provider of the web page. When the mouse moves to the keyword of the content advertisement on the webpage, the advertisement corresponding to the keyword will be displayed. The form of the advertisement can be text, picture, animation, video, etc.
但是，目前的内文广告是根据平台及关键字等进行推送的，没有对用户进行区分，同一用户每次登录同一网页时，当鼠标每次移动到同一内文广告的关键字上时都会加载相应的广告。对于非关键字广告，比如一些应用软件运行后弹出的广告，同一用户每次运行该应用软件都会弹出该广告；又或者某网页上的弹窗广告，当同一用户每次登录该网页时都会自动弹出该弹窗广告，除非服务器商本身更换了广告，否则同一广告会多次向同一用户展示，影响用户的相关操作，对用户造成打扰。However, the current content advertisements are pushed according to the platform and keywords, without distinguishing users. When the same user logs in to the same webpage every time, when the mouse moves to the keyword of the same content advertisement, it will load corresponding ad. For non-keyword advertisements, such as the advertisements that pop up after some application software is running, the advertisement will pop up every time the same user runs the application software; or the pop-up advertisement on a certain webpage, when the same user logs in to the webpage If the pop-up advertisement pops up, unless the server provider itself replaces the advertisement, the same advertisement will be displayed to the same user multiple times, affecting the user's related operations and disturbing the user.
除了广告，服务器推送的其它内容，比如音乐、登陆即时通信软件所弹出的消息栏、电子商务网站上的展示的商品等，都是多次的重复推送。例如，当用户访问某人在网上设置的博客或者个人空间时，会自动播放博客或者个人空间的主人设置的音乐，以供访问者欣赏。但实际上，当某博客或者个人空间的主人设置了多首歌曲时，访问者每次访问该博客或者个人空间时，都会自动地从主人设置的第一首歌曲开始连续播放，无法记录某访问者已经欣赏过的歌曲，使得主人设置的排序靠后的歌曲被访问者欣赏到的机会很小，甚至没有。又如某网上店铺，每个店户的主人都有许多商品要展示及出售，该网上店铺每次被访问时都会从第一个商品开始展示，直到最后一个商品结束，这往往会造成排序靠后的商品没有被访问者看到，因此影响其销售。In addition to advertisements, other content pushed by the server, such as music, the pop-up message bar when logging in to the instant messaging software, and the products displayed on the e-commerce website, etc., are repeatedly pushed many times. For example, when a user visits a blog or personal space set up by someone on the Internet, the music set by the owner of the blog or personal space will be played automatically for the visitor to enjoy. But in fact, when the owner of a certain blog or personal space sets multiple songs, every time a visitor visits the blog or personal space, it will automatically start playing continuously from the first song set by the owner, and a certain visit cannot be recorded. Songs that have already been enjoyed by the visitor, so that the songs that are set by the host at a lower level have little or no chance of being appreciated by the visitor. Another example is an online store. The owner of each store has many products to display and sell. The online store will display from the first product to the last product every time it is visited. The last product is not seen by the visitor, thus affecting its sales.
综上所述，现有技术由于内容的推送与访问的用户之间没有关系，造成相同的内容向同一用户多次重复地推送，不仅占用了过多的网络损耗，而且还提高了内容的推送成本，并且降低了内容的推送效果。同时，对用户而言，多次看到相同的内容会降低用户对内容的新鲜感，从而降低用户的参与热情，影响了用户体验及效果。To sum up, in the prior art, because there is no relationship between the push of content and the accessed users, the same content is repeatedly pushed to the same user, which not only takes up too much network loss, but also improves the push of content. Cost, and reduce the push effect of content. At the same time, for users, viewing the same content multiple times will reduce the freshness of the content for the user, thereby reducing the enthusiasm of the user to participate, and affecting the user experience and effect.
发明内容 Contents of the invention
本发明实施例提供了一种内容推送方法和系统，以及一种客户端和服务器，用以解决现有技术对同一用户推送内容的次数过多的问题。Embodiments of the present invention provide a method and system for pushing content, as well as a client and a server, so as to solve the problem of too many times of pushing content to the same user in the prior art.
本发明实施例提供的一种内容推送方法包括：A method for pushing content provided by an embodiment of the present invention includes:
接收用户发送的访问内容的请求，并获取所述用户的用户标识；Receive the content access request sent by the user, and obtain the user ID of the user;
根据所述用户的用户标识，查找用户标识与需要推送的内容的推送信息的对应关系；According to the user ID of the user, find the corresponding relationship between the user ID and the push information of the content to be pushed;
当查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，根据查找到的推送信息判定需要推送的内容是否满足推送条件，并将满足推送条件的内容推送给所述用户。When the corresponding relationship between the user ID of the user and the push information of the content to be pushed is found, determine whether the content to be pushed meets the push condition according to the found push information, and push the content that satisfies the push condition to the user .
本发明实施例提供的一种内容推送系统包括：A content push system provided by an embodiment of the present invention includes:
客户端，用于根据用户指示，获取用于标识自身的标识，并将获取的标识作为所述用户的用户标识发送给服务器，以及向服务器发送访问内容的请求；服务器，用于接收所述访问内容的请求，并根据所述用户的用户标识，查找用户标识与需要推送的内容的推送信息的对应关系；当查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，根据查找到的推送信息判定需要推送的内容是否满足推送条件，将满足推送条件的内容推送给所述客户端。The client is configured to obtain an identifier for identifying itself according to the user's instructions, and send the obtained identifier to the server as the user identifier of the user, and send a request to the server for accessing content; the server is configured to receive the access Content request, and according to the user ID of the user, find the corresponding relationship between the user ID and the push information of the content to be pushed; when the corresponding relationship between the user ID of the user and the push information of the content to be pushed is found, Determine whether the content to be pushed meets the push condition according to the found push information, and push the content that meets the push condition to the client.
本发明实施例提供的一种服务器，包括：A server provided by an embodiment of the present invention includes:
用户标识获取单元，用于接收用户发送的访问内容的请求，并获取所述用户的用户标识；a user identification obtaining unit, configured to receive a request from a user for accessing content, and obtain the user identification of the user;
对应关系单元，用于根据所述用户的用户标识，查找用户标识与需要推送的内容的推送信息的对应关系；A correspondence relationship unit, configured to search for a correspondence between the user identification and the push information of the content to be pushed according to the user identification of the user;
内容推送单元，用于在查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，根据查找到的推送信息判定需要推送的内容是否满足推送条件，并将满足推送条件的内容推送给所述用户。The content pushing unit is configured to determine whether the content to be pushed satisfies the push condition according to the found push information when finding the corresponding relationship between the user ID of the user and the push information of the content to be pushed, and send the content that satisfies the push condition The content is pushed to the user.
本发明实施例，接收用户发送的访问内容的请求；根据所述用户的用户标识，查找用户标识与需要推送的内容的推送信息的对应关系；当查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，根据查找到的推送信息判定需要推送的内容是否满足推送条件，并将满足推送条件的内容推送给所述用户，从而实现了针对具体用户的内容推送方案，避免现有技术中同一内容重复对同一用户进行推送的次数过多，因此，本发明实施例不仅降低了内容的推送成本，还可以提高内容的推送效果以及网络资源的利用率，同时还可以提高用户体验，避免同样的内容的过多推送给用户造成的打扰。In the embodiment of the present invention, the request for accessing content sent by the user is received; according to the user ID of the user, the corresponding relationship between the user ID and the push information of the content to be pushed is found; According to the corresponding relationship of content push information, it is determined whether the content to be pushed meets the push conditions according to the found push information, and the content that meets the push conditions is pushed to the user, thereby realizing a content push solution for specific users, avoiding In the prior art, the same content is repeatedly pushed to the same user for too many times. Therefore, the embodiment of the present invention not only reduces the cost of pushing content, but also improves the effect of pushing content and the utilization rate of network resources. At the same time, it can also improve user experience and avoid disturbing users caused by too much push of the same content.
附图说明 Description of drawings
图1为本发明实施例提供的一种内容推送系统的结构示意图；FIG. 1 is a schematic structural diagram of a content push system provided by an embodiment of the present invention;
图2为本发明实施例提供的一种客户端的结构示意图；FIG. 2 is a schematic structural diagram of a client provided by an embodiment of the present invention;
图3为本发明实施例提供的一种服务器的结构示意图；FIG. 3 is a schematic structural diagram of a server provided by an embodiment of the present invention;
图4为本发明实施例提供的一种用户标识与需要推送的内容的推送信息(其中包括需要推送的内容未向所述用户标识对应的用户推送过)的对应关系示意图；FIG. 4 is a schematic diagram of the corresponding relationship between a user identifier and push information of content to be pushed (including that the content to be pushed has not been pushed to the user corresponding to the user identifier) provided by an embodiment of the present invention;
图5为本发明实施例提供的一种用户标识与需要推送的内容的推送信息(其中包括需要推送的内容的关键字)的对应关系示意图；FIG. 5 is a schematic diagram of the corresponding relationship between a user identifier and push information of content to be pushed (including keywords of the content to be pushed) provided by an embodiment of the present invention;
图6为本发明实施例提供的一种用户标识与需要推送的内容的推送信息(其中包括需要推送的内容已/未向所述用户标识对应的用户推送过)的对应关系示意图；FIG. 6 is a schematic diagram of the corresponding relationship between a user identifier and push information of content to be pushed (including whether or not the content to be pushed has been pushed to the user corresponding to the user identifier) provided by an embodiment of the present invention;
图7为本发明实施例提供的一种用户标识与需要推送的内容的推送信息(其中包括需要推送的内容已向所述用户推送过的次数)的对应关系示意图；FIG. 7 is a schematic diagram of the corresponding relationship between a user identifier and push information of content to be pushed (including the number of times the content to be pushed has been pushed to the user) provided by an embodiment of the present invention;
图8为本发明实施例提供的一种内容推送方法的流程示意图。FIG. 8 is a schematic flowchart of a method for pushing content provided by an embodiment of the present invention.
具体实施方式 Detailed ways
本发明实施例提供了一种内容推送方法、系统，以及一种客户端和一种服务器，用以确保内容提供商的同一内容不会多次、重复地对同一用户进行无意义的推送，从而不仅降低了内容的推送成本、提高推送效果和用户体验，还能提高网络资源的利用率。The embodiment of the present invention provides a method and system for pushing content, a client and a server, to ensure that the same content of the content provider will not push meaninglessly to the same user multiple times and repeatedly, thereby It not only reduces the content push cost, improves the push effect and user experience, but also improves the utilization rate of network resources.
所述的内容包括广告、音乐、新闻、即时通信软件的消息提示等等，本发明实施例以推送广告为例，来说明服务器如何建立用户与自身需要推送的内容的推送信息之间的对应关系，以及如何根据该对应关系将内容向用户进行合理地推送。The content includes advertisements, music, news, message prompts of instant messaging software, etc. The embodiment of the present invention uses push advertisements as an example to illustrate how the server establishes the corresponding relationship between users and the push information of the content that it needs to push , and how to reasonably push the content to the user according to the corresponding relationship.
下面结合附图，对本发明实施例进行详细描述。Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.
参见图1，本发明实施例提供的一种内容推送系统包括：客户端11和服务器12；Referring to FIG. 1, a content push system provided by an embodiment of the present invention includes: a
所述客户端11，用于根据用户指示，向网络侧的服务器发送访问内容的请求。The
所述服务器12，用于接收到客户端11发送的所述访问内容的请求后，根据所述用户的用户标识，查找用户标识与需要推送的内容的推送信息的对应关系；当查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，根据查找到的推送信息判定需要推送的内容是否满足推送条件，将满足推送条件的内容推送给所述客户端11。The
较佳地，所述推送信息包括：需要推送的内容是否已向所述用户推送过；则所述推送条件包括：需要推送的内容未向所述用户推送过。Preferably, the push information includes: whether the content to be pushed has been pushed to the user; the push condition includes: the content to be pushed has not been pushed to the user.
较佳地，所述推送信息包括：需要推送的内容已向所述用户推送过的次数；则所述推送条件包括：需要推送的内容已向所述用户推送过的次数未达到推送次数阈值。Preferably, the push information includes: the number of times the content to be pushed has been pushed to the user; then the push condition includes: the number of times the content to be pushed has been pushed to the user has not reached the push times threshold.
较佳地，所述推送信息还包括：需要推送的内容的关键字；则所述推送条件还包括：需要推送的内容的关键字包含于所述用户发送的访问内容的请求中。Preferably, the push information further includes: a keyword of the content to be pushed; then the push condition further includes: the keyword of the content to be pushed is included in the content access request sent by the user.
除此之外，推送信息和相应的推送条件还可以扩展更多，如向用户推送内容的具体时间、两次推送之间的时间间隔等等。In addition, push information and corresponding push conditions can also be expanded, such as the specific time to push content to users, the time interval between two pushes, and so on.
较佳地，参见图2，所述客户端11包括：Preferably, referring to FIG. 2, the
发送请求单元111，用于根据用户指示，向服务器12发送访问内容的请求。The
用户标识发送单元112，用于在所述发送请求单元111向服务器12发送访问内容的请求时，获取用于唯一标识自身的标识，将该标识作为所述用户的用户标识发送给所述服务器12。The user
其中，所述用户的用户标识可以通过向服务器12发送的访问内容的请求发送给所述服务器12，也可以单独发送给所述服务器12。Wherein, the user ID of the user may be sent to the
较佳地，参见图3，所述服务器12包括：Preferably, referring to FIG. 3, the
用户标识获取单元121，用于接收用户发送的访问内容的请求，并获取所述用户的用户标识。The user
对应关系单元122，用于根据所述用户的用户标识，查找用户标识与需要推送的内容的推送信息的对应关系。The
内容推送单元123，用于在查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，根据查找到的推送信息判定需要推送的内容是否满足推送条件，将满足推送条件的内容推送给所述用户。The
较佳地，服务器12还包括：Preferably,
添加单元124，用于当没有查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，建立所述用户的用户标识与需要推送的内容的推送信息的对应关系，并通知所述内容推送单元123将内容推送给所述用户。The adding
另外，所述用户标识与需要推送的内容的推送信息的对应关系也可以是根据用户需要预先定制的，当没有查找到所述用户标识与需要推送的内容的推送信息的对应关系时，则不向所述用户推送其请求的内容。因此，本发明实施例中所述的内容可以是互联网内容，也可以是用户定制的其他内容。In addition, the corresponding relationship between the user ID and the push information of the content to be pushed may also be pre-customized according to the needs of the user. If the corresponding relationship between the user ID and the push information of the content to be pushed is not found, no Push the requested content to the user. Therefore, the content described in the embodiment of the present invention may be Internet content, or other content customized by the user.
本发明实施例中所述的用户标识可以是用户登录的客户端的标识(PID)，也可以是其他例如用于登录某即时通信软件的用户帐号等等。本发明实施例中采用客户端标识PID作为用户标识。PID是客户端的特征值，用于唯一标识一个客户端。The user identifier described in the embodiment of the present invention may be the identifier (PID) of the client that the user logs in to, or other user accounts such as a user account used to log in to an instant messaging software, and the like. In the embodiment of the present invention, the client identifier PID is used as the user identifier. PID is a characteristic value of a client and is used to uniquely identify a client.
多种形式的数据都可以作为客户端的PID，PID可以为：IP地址、网卡的介质访问控制(MAC，Media Access Control)地址、硬盘序列号、操作系统的注册码、或通过哈希算法将IP地址、网卡MAC地址、硬盘序列号和/或操作系统的注册码计算得到的哈希标识值。例如，客户端的IP地址193.168.1.101；或者客户端的硬盘序列号1451ead85qw，该序列号标示了客户端硬盘的唯一性，所以也可以作为唯一值标示该客户端；所述哈希算法，如信息-摘要算法(MD4，message-digest algorithm 4)或(MD5，message-digest algorithm 5)，计算得到的PID值不能被第三方软件所取代。总之，只要能唯一标识一个客户端的值，都能作为PID，标识越唯一，不重复推送广告的精确度越高。Various forms of data can be used as the PID of the client. The PID can be: IP address, Media Access Control (MAC, Media Access Control) address of the network card, serial number of the hard disk, registration code of the operating system, or the IP address through the hash algorithm. The hash identifier value calculated from the address, MAC address of the network card, serial number of the hard disk, and/or registration code of the operating system. For example, the IP address of the client is 193.168.1.101; or the serial number of the hard disk of the client is 1451ead85qw. This serial number marks the uniqueness of the hard disk of the client, so it can also be used as a unique value to mark the client; the hash algorithm, such as information- Digest algorithm (MD4, message-digest algorithm 4) or (MD5, message-digest algorithm 5), the calculated PID value cannot be replaced by third-party software. In short, any value that can uniquely identify a client can be used as a PID. The more unique the identifier, the higher the accuracy of not repeatedly pushing advertisements.
当用户访问含有广告的网页时，比如，该网页的广告为内文广告，则当用户的鼠标移动到该内文广告的关键字上时，广告代码就会获取该用户所使用的客户端的PID。其他形式的广告，如网页自动弹出的视频广告，那么打开该网页时，就可以获取该用户所使用的客户端的PID。When a user visits a web page containing an advertisement, for example, if the advertisement on the web page is an internal advertisement, then when the user's mouse moves over the keyword of the internal advertisement, the advertisement code will obtain the PID of the client used by the user . For other forms of advertisements, such as video advertisements that pop up automatically on a webpage, when the webpage is opened, the PID of the client used by the user can be obtained.
下面介绍一下如何获取PID。The following describes how to obtain the PID.
客户端根据用户指示向服务器发送广告浏览请求时(比如，用户访问的是内文广告，当用户的鼠标移动到内文广告的关键字时，该用户的客户端就会向服务器发送广告浏览请求)，客户端计算或读取自身的PID，然后将其上报给服务器。例如，如果PID采用的是客户端的IP地址，那么客户端的IP地址服务器可以直接获取PID。如果PID采用的是客户端的硬盘序列号，那么，当用户访问某网页的内文广告时，该网页会加载JS(JavaScript)代码，用以读取客户端的硬盘序列号，然后将该序列号作为用户标识传送至用于推送内容的服务器。其中，所述JS代码是一种计算机脚本语言，主要是在客户端的web浏览器上解释执行。When the client sends an advertisement browsing request to the server according to the user's instructions (for example, if the user visits the content advertisement, when the user's mouse moves to the keyword of the content advertisement, the user's client will send an advertisement browsing request to the server ), the client calculates or reads its own PID, and then reports it to the server. For example, if the PID uses the IP address of the client, the server with the IP address of the client can directly obtain the PID. If the PID uses the hard disk serial number of the client, then when the user visits the content advertisement of a webpage, the webpage will load JS (JavaScript) code to read the hard disk serial number of the client, and then use the serial number as The user identification is transmitted to the server for pushing the content. Wherein, the JS code is a computer scripting language, which is mainly interpreted and executed on the web browser of the client.
服务器获取了用户标识后，建立用户标识和需要推送的广告的推送信息之间的对应关系。例如，某用户的用户标识为用户标识1，服务器获取该用户的用户标识1，建立如图4所示的对应关系，将未推送的广告的推送信息用“0”标识。对于内文广告，一个网页上可能包含一个以上的广告关键字，每个关键字所对应的广告形式也不相同，有的关键字只需要用通过文字形式推送广告，有的关键字可能需要通过图片、动画(flash)、视频等形式推送广告，也就是说，内文广告的关键字本身就对应了多个广告。因此，当用户鼠标移动到某一关键字时，服务器获取该用户的PID，以及该用户需要访问的广告的关键字，并建立PID与该关键字、以及该关键字与需要推送的广告的推送信息之间的对应关系，如图5所示。即一个PID可以建立至少一个与需要推送的广告的推送信息的对应关系。对于非关键字形式的广告，比如某网页的弹窗广告，同样可以建立用户标识与该网页上需要推送的广告的推送信息之间的对应关系。After obtaining the user ID, the server establishes a correspondence between the user ID and the push information of the advertisement to be pushed. For example, if the user ID of a user is user ID 1, the server obtains the user ID 1 of the user, establishes a corresponding relationship as shown in FIG. For content ads, a web page may contain more than one ad keyword, and the ad format corresponding to each keyword is different. Some keywords only need to be pushed in text form, and some keywords may need to be pushed through Advertisements are pushed in the form of pictures, animations (flash), videos, etc. That is to say, the keywords of content advertisements themselves correspond to multiple advertisements. Therefore, when the user moves the mouse to a certain keyword, the server obtains the user's PID and the keyword of the advertisement that the user needs to visit, and establishes a push between the PID and the keyword, as well as the keyword and the advertisement to be pushed The correspondence between information is shown in Figure 5. That is, a PID can establish at least one corresponding relationship with push information of an advertisement that needs to be pushed. For advertisements in the form of non-keywords, such as pop-up advertisements on a certain webpage, a corresponding relationship between user identifiers and push information of advertisements to be pushed on the webpage can also be established.
当服务器建立了用户标识与需要推送的广告的推送信息的对应关系后，根据该对应关系向所述用户提供相应广告，即按照所述对应关系中各个广告的推送信息的排列顺序，依次判断各个广告是否已推送过，直到找到一个未推送的广告，将该广告推送给相应的用户。如图6所示，首先查看广告1的推送信息(本实施例中用“1”标记已推送，用“0”标记未推送)，发现广告1的推送信息标记为1，则判定广告1已经推送过了，则判断下一个广告(即广告2)的推送信息是否为未推送，直到查找到了广告3的推送信息标记为0时，则判定该广告3还没有向用户标识1所对应的用户推送过，则将广告3发送给客户端，通过该客户端向用户标识1所对应的用户提供广告3。After the server establishes the corresponding relationship between the user ID and the push information of the advertisement that needs to be pushed, it provides the corresponding advertisement to the user according to the corresponding relationship, that is, according to the arrangement order of the push information of each advertisement in the corresponding relationship, it judges each advertisement in sequence. Whether the ad has been pushed, until an unpush ad is found, the ad is pushed to the corresponding user. As shown in Figure 6, first check the push information of advertisement 1 (in this embodiment, "1" is used to mark that it has been pushed, and "0" is used to mark that it has not been pushed), and it is found that the push information of advertisement 1 is marked as 1, then it is determined that advertisement 1 has been pushed After pushing, it is judged whether the push information of the next advertisement (that is, advertisement 2) is not pushed, until the push information of advertisement 3 is found and marked as 0, then it is judged that the advertisement 3 has not identified the user corresponding to 1 to the user After pushing, the advertisement 3 is sent to the client, and the client provides the advertisement 3 to the user corresponding to the user ID 1 .
如果与用户标识1对应的所有的广告都已推送过了，则可选择不给该用户标识1所对应的用户继续推送广告，或者将所有广告的推送信息标记由“1”改为“0”，即重新从广告1开始向用户标识1对应的用户推送广告。If all the advertisements corresponding to user ID 1 have been pushed, you can choose not to continue to push advertisements to the user corresponding to user ID 1, or change the push information flag of all advertisements from "1" to "0" , that is, to push the advertisement to the user corresponding to user ID 1 again from advertisement 1.
较佳地，还可以进一步在图6所示的对应关系中存储每个广告已经被推送的次数，以及每个广告被推送的次数阈值，如图7所示，设置好每个广告可以推送的次数阈值后，对于文字、图片、flash、视频等形式的广告，会使广告的推送效果更好。如图7所示，当客户端发送了浏览广告请求时，服务器首先获取用户标识1，并查找到该用户标识1对应的广告的推送信息后，先判断广告1是否推送过，判定该广告1已推送过后，再判断已推送的次数是否达到预设的阈值(如两次)，当判定没有达到该阈值时，则选择广告1进行推送，并记录下此次推送后，广告1的已推送次数，以便下一次判断；如果广告1的推送次数达到了阈值，则继续判断广告2是否推送过，如果没有推送过，则推送广告2，如果推送过则判断推送的次数是否达到阈值，依此类推，直到找到一个没有达到推送次数阈值的广告，并且，每次推送某广告后，都记录下该广告已经被推送的次数。Preferably, the number of times each advertisement has been pushed and the threshold of the number of times each advertisement has been pushed can be further stored in the corresponding relationship shown in Figure 6. As shown in Figure 7, the number of times each advertisement can be pushed can be set. After the number of times threshold, for text, picture, flash, video and other forms of advertisements, the effect of pushing advertisements will be better. As shown in Figure 7, when the client sends a request to browse advertisements, the server first obtains the user ID 1, and after finding the push information of the advertisement corresponding to the user ID 1, first judges whether the advertisement 1 has been pushed, and determines whether the advertisement 1 After it has been pushed, judge whether the number of times it has been pushed has reached the preset threshold (such as twice). When it is judged that the threshold has not been reached, select advertisement 1 to push, and record that after this push, the pushed number of advertisement 1 The number of times for the next judgment; if the number of pushes of advertisement 1 reaches the threshold, continue to judge whether advertisement 2 has been pushed, if not, push advertisement 2, if it has been pushed, judge whether the number of pushes reaches the threshold, and so on By analogy, until an advertisement that does not reach the push times threshold is found, and each time an advertisement is pushed, the number of times the advertisement has been pushed is recorded.
本发明实施例还可以有更多扩展，例如，还可以在用户标识与需要推送的广告的推送信息的对应关系中设置广告的推送时间，比如设置了用户标识1对应的广告1的推送次数的阈值是两次，则可以进一步设置每次推送的时间段(如第一次推送是在早上7点到9点，第二次推送是在晚上7点到9点)，还可以设置两次推送的时间间隔，如设置为2小时，记录下第一次向该用户推送某广告的时间点，在2小时内，如果该用户再次提出访问该广告的请求，则再次向该用户推送该广告，否则，不向该用户推送该广告。The embodiment of the present invention can also have more extensions. For example, it is also possible to set the push time of the advertisement in the corresponding relationship between the user identifier and the push information of the advertisement that needs to be pushed, such as setting the push times of the advertisement 1 corresponding to the user identifier 1. If the threshold is twice, you can further set the time period for each push (for example, the first push is from 7:00 am to 9:00 am, and the second push is from 7:00 pm to 9:00 pm), and you can also set two pushes If the time interval is set to 2 hours, record the time point when an advertisement is pushed to the user for the first time. Within 2 hours, if the user requests to access the advertisement again, the advertisement will be pushed to the user again. Otherwise, the advertisement is not pushed to the user.
另外，考虑到每个广告的访问量非常大，而且访问的用户非常多，较佳地，本发明实施例还可以设置服务器中建立并保存的用户标识与需要推送的广告的推送信息的对应关系在该服务器中可以保存的时间，即定期更新用户标识与需要推送的内容的推送信息的对应关系。例如，针对每一用户建立的对应关系保存在一个临时文件夹下，该文件夹可以根据服务器的运算和存储能力进行适当的保留和删除，比如，保留一天后自动删除，这样，一个用户浏览广告的不重复概率为一天；或者可以设置保留三天后删除，那么不重复推送广告的概率就是三天。In addition, considering that the number of visits to each advertisement is very large, and there are many users visiting, preferably, the embodiment of the present invention can also set the corresponding relationship between the user identification established and saved in the server and the push information of the advertisement that needs to be pushed The time that can be saved in the server is to periodically update the corresponding relationship between the user ID and the push information of the content to be pushed. For example, the corresponding relationship established for each user is stored in a temporary folder, which can be properly retained and deleted according to the computing and storage capabilities of the server, for example, automatically deleted after one day of retention, so that a user browses advertisements The probability of non-repetition is one day; or you can set it to be deleted after three days, so the probability of not repeating the advertisement is three days.
下面介绍一下本发明实施例提供的方法。The method provided by the embodiment of the present invention is introduced below.
参见图8，本发明实施例提供的一种内容推送方法包括步骤：Referring to Figure 8, a method for pushing content provided by an embodiment of the present invention includes steps:
S801、接收用户发送的访问内容的请求。S801. Receive a content access request sent by a user.
S802、根据所述用户的用户标识，查找用户标识与需要推送的内容的推送信息的对应关系。S802. According to the user identifier of the user, search for a correspondence between the user identifier and the push information of the content to be pushed.
S803、当查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，根据查找到的推送信息判定需要推送的内容是否满足推送条件，将满足推送条件的内容推送给所述用户。S803. When the corresponding relationship between the user ID of the user and the push information of the content to be pushed is found, determine whether the content to be pushed satisfies the push condition according to the found push information, and push the content that satisfies the push condition to the user.
较佳地，当没有查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，建立所述用户的用户标识与需要推送的内容的推送信息的对应关系，根据该对应关系向所述用户推送内容；Preferably, when the corresponding relationship between the user ID of the user and the push information of the content to be pushed is not found, the corresponding relationship between the user ID of the user and the push information of the content to be pushed is established, and according to the corresponding relationship push content to said users;
或者，当没有查找到所述用户的用户标识与需要推送的内容的推送信息的对应关系时，拒绝向所述用户提供其请求的内容。Or, when no correspondence between the user identifier of the user and the push information of the content to be pushed is found, the user is refused to provide the requested content.
例如，用户U1访问含有广告的页面P1，鼠标移动到广告的关键字K上，广告代码获取到用户U1的标识为U1_PID；服务器建立U1_PID与需要推送的广告的推送信息的对应关系U1_PID-AD_list；根据用户U1发送的浏览关键字为K的广告请求，判断U1_PID对应的关键字K的广告的推送信息队列里排第一位的广告AD1是否可以推送(根据该广告的推送信息、推送次数、推送时间等条件进行判定)，如果可以，则加载AD1并提供给用户U1，如果不可以，则不加载AD1，转而判断排第二位的广告AD2是否可以推送，依此类推。For example, the user U1 visits the page P1 containing the advertisement, moves the mouse to the keyword K of the advertisement, and the advertisement code obtains the identification of the user U1 as U1_PID; the server establishes the corresponding relationship U1_PID-AD_list between U1_PID and the push information of the advertisement to be pushed; According to the advertisement request sent by the user U1 to browse the keyword K, judge whether the advertisement AD1 that ranks first in the push information queue of the advertisement of the keyword K corresponding to U1_PID can be pushed (according to the push information, push times, and push of the advertisement) time and other conditions), if possible, load AD1 and provide it to user U1, if not, then do not load AD1, and then judge whether the second-ranked advertisement AD2 can be pushed, and so on.
当然，根据本发明实施例中提供的技术方案，可以想到本发明实施例中所述的用户标识与需要推送的内容的推送信息的对应关系也可以由客户端建立并保存，在客户端接收到服务器发送的内容时，客户端根据自身存储的对应关系决定是否向用户展示该内容，从而也可以避免同一内容没有意义地重复多次地对同一用户推送。Of course, according to the technical solutions provided in the embodiments of the present invention, it is conceivable that the corresponding relationship between the user ID and the push information of the content to be pushed in the embodiments of the present invention can also be established and saved by the client, and received by the client When the server sends the content, the client decides whether to display the content to the user according to the corresponding relationship stored by itself, so as to prevent the same content from being repeatedly pushed to the same user repeatedly without meaning.
综上所述，本发明实施例提供的技术方案，通过获取用户的标识，建立用户标识与需要推送的内容的推送信息的对应关系，并根据该列表进行内容的推送，避免了现有技术中同一内容没有意义地重复多次对同一用户推送，从而不仅降低了内容成本，还提高了内容的推送效果以及网络资源的利用率，并且还提高了用户体验，避免同一内容的推送对同一用户造成的过多打扰。To sum up, the technical solution provided by the embodiment of the present invention establishes the corresponding relationship between the user ID and the push information of the content that needs to be pushed by acquiring the user ID, and pushes the content according to the list, avoiding the problems in the prior art. The same content is repeatedly pushed to the same user repeatedly without meaning, which not only reduces the content cost, but also improves the content push effect and the utilization rate of network resources, and also improves the user experience, avoiding the same user’s inconvenience caused by the push of the same content. too much interruption.
显然，本领域的技术人员可以对本发明进行各种改动和变型而不脱离本发明的精神和范围。这样，倘若本发明的这些修改和变型属于本发明权利要求及其等同技术的范围之内，则本发明也意图包含这些改动和变型在内。Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalent technologies, the present invention also intends to include these modifications and variations.
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