CN103547333B - A kind of advertisement sending method, equipment and system - Google Patents

Abstract

Embodiments provide a kind of advertisement sending method, equipment and system, relate to advertisement putting field, described method includes: receive the billing information request of remote customer dialing authentication system, and billing information request is remote customer dialing authentication system server or gateway transmission；According to billing information request, obtain geographical location information, IP address；The advertisement pushing information being associated with geographical location information is obtained according to advertisement pushing strategy；The advertisement pushing information that will get, sends using IP address as destination address.Described equipment includes: receiver module, acquisition module, execution module and sending module.Described system includes: advertisement pushing equipment, Radius server and gateway.The present invention is by the Radius Accounting Request information according to user, obtain geographical location information, thus advertisement pushed information, it is to avoid in prior art, advertisement pushing can not change along with geographical location information and the problem that upgrade in time, improves advertisement pushing efficiency and quality.

Description

Advertisement push method, device and system

technical field

The invention relates to the field of advertisement delivery, in particular to an advertisement pushing method, device and system.

Background technique

Advertisement, as an important means of publicizing products, is affecting our lives through media such as TV, newspapers, and the Internet. With the development of mobile Internet and smart terminals, smart phones have gradually become an important platform for advertising.

There is an existing advertisement pushing technology based on mobile terminals targeting smart phones: according to the current geographic location information of the user, push the advertisement content associated with the geographic location information to the user. Specifically, the geographical location information of the user is obtained according to the periodic positioning of the GPS (Global Positioning System, Global Positioning System), and the association between the geographical location information of the user and the advertisement depends on the setting of the mobile operator or the advertiser.

In the process of realizing the present invention, the inventor finds that there are at least the following problems in the prior art:

In the prior art, obtaining the geographic location information of the user is periodic. Therefore, when the geographic location of the user changes, the existing technology cannot immediately obtain the latest geographic location information of the user and push the latest user location information. Advertisements associated with geographical location information, resulting in untimely advertisement push updates, reducing the value of advertisement push.

Contents of the invention

In order to solve the problem that advertisements cannot be updated accordingly when the geographic location information of a user changes in the prior art, embodiments of the present invention provide an advertisement push method, device and system. Described technical scheme is as follows:

In a first aspect, an embodiment of the present invention provides an advertisement push method, the method comprising:

Receive the billing request information of the remote user dial-up authentication system, the billing request message is sent by the remote user dial-up authentication system server or gateway, and the billing request message carries geographic location information and user IP address;

Obtain the geographic location information and the user IP address according to the charging request information;

Acquire advertisement push information associated with the geographic location information according to an advertisement push strategy, where the advertisement push strategy includes an association relationship between the advertisement push information and the geographic location information;

Sending the acquired advertisement push information with the user IP address as the destination address.

With reference to the first aspect, in an implementation manner, the geographic location information includes:

Cell information, base station information or gateway address.

In combination with the first aspect and the above-mentioned implementation manner, in another implementation manner, the charging request information also carries a user identifier, and the advertisement push information associated with the geographic location information is acquired according to the advertisement push strategy Previously, the method further included:

Acquire the user identifier according to the charging request information.

In combination with the first aspect and the above implementation manner, in another implementation manner, the user identification includes:

User account number, mobile phone number, or International Mobile Subscriber Identity.

In combination with the first aspect and the above-mentioned implementation manner, in another implementation manner, the acquiring the advertisement push information associated with the geographic location information according to the advertisement push strategy includes:

The advertisement push information associated with the user identifier and the geographic location information is acquired according to the advertisement push strategy, and the advertisement push strategy further includes: an association relationship between the advertisement push information and the user identifier.

In combination with the first aspect and the above implementation manner, in another implementation manner, sending the obtained advertisement push information with the user IP address as the destination address includes:

When the advertisement push information corresponding to the user identifier obtained twice in a row is different, the currently obtained advertisement push information is sent out with the user IP address as the destination address. When the obtained advertisement push information corresponding to the user identifier is the same, the currently obtained advertisement push information is not sent out.

In combination with the first aspect and the above implementation manner, in another implementation manner, the method further includes:

When the association relationship between the advertisement push information and the geographic location information or the geographic location information changes, reacquire the advertisement push associated with the user identifier and the geographic location information according to the advertisement push strategy information.

In combination with the first aspect and the above-mentioned implementation manner, in another implementation manner, the advertisement push policy further includes the correspondence between the user ID and whether to avoid push, and then in the acquisition according to the advertisement push strategy and the Before the advertisement push information associated with the user identification and the geographic location information, the method further includes:

judging according to the advertisement push strategy whether the user corresponding to the user identifier is an advertisement-free push user;

Correspondingly, the acquiring the advertisement push information associated with the user identifier and the geographic location information according to the advertisement push strategy includes:

When the user is a push-free user, the advertisement push information associated with the user identifier and the geographical location information is not obtained according to the advertisement push strategy; when the user is not a push-free user, according to the push advertisement The advertisement push strategy acquires the advertisement push information associated with the user identifier and the geographic location information.

In combination with the above-mentioned implementation manner, in another implementation manner, the method further includes:

After the acquired advertisement push information is sent out with the user IP address as the destination address, the push record is saved.

In the second aspect, the embodiment of the present invention also provides an advertisement push device, the device includes:

The receiving module is used to receive the billing request information of the remote user dial-up authentication system, the billing request information is sent by the remote user dial-up authentication system server or the gateway, and the billing request message carries geographic location information, user IP address;

An acquisition module, configured to acquire the geographic location information and user IP address according to the charging request information;

An execution module, configured to obtain advertisement push information associated with the geographic location information according to an advertisement push strategy, where the advertisement push strategy includes an association relationship between the advertisement push information and the geographic location information;

A sending module, configured to send the acquired advertisement push information using the user IP address as a destination address.

With reference to the second aspect, in an implementation manner, the geographic location information includes:

Cell information, base station information or gateway address.

With reference to the second aspect and the foregoing implementation manner, in another implementation manner, the charging request information also carries a user identifier,

The acquiring module is further configured to acquire the user identifier according to the charging request information before acquiring the advertisement push information associated with the geographic location information according to the advertisement push policy.

With reference to the second aspect and the above implementation manner, in another implementation manner, the user identification includes:

User account number, mobile phone number, or International Mobile Subscriber Identity.

With reference to the second aspect and the above implementation manner, in another implementation manner, the execution module is configured to obtain the advertisement push information associated with the user identifier and the geographic location information according to the advertisement push strategy , the advertisement push strategy further includes: an association relationship between the advertisement push information and the user identifier.

Combining the second aspect and the above implementation, in another implementation,

The sending module is configured to, when the advertisement push information corresponding to the user identifier acquired twice in a row is different, send the currently acquired advertisement push information with the user IP address as the destination address When the advertisement push information corresponding to the user identifier acquired twice in a row is the same, the currently acquired advertisement push information is not sent out.

With reference to the second aspect and the above implementation manner, in another implementation manner, the execution module is further configured to, when the association relationship between the advertisement push information and the geographic location information or the geographic location changes, The advertisement push strategy acquires the advertisement push information associated with the user identifier and the geographic location information.

With reference to the second aspect and the foregoing implementation manner, in another implementation manner, the device further includes:

A judging module, configured to judge the advertisement corresponding to the user identifier according to the advertisement push strategy before acquiring the advertisement push information associated with the user identifier and the geographic location information according to the advertisement push strategy. Whether the user is an advertisement-free push user, the advertisement push strategy includes the corresponding relationship between the user identification and whether push-free;

Correspondingly, the execution module is configured to, when the user is a push-free user, not obtain the advertisement push information associated with the user identifier and the geographic location information according to the advertisement push strategy, when the When the user is not a push-free user, obtain the advertisement push information associated with the user identifier and the geographic location information according to the advertisement push strategy.

With reference to the second aspect and the foregoing implementation manner, in another implementation manner, the device further includes:

A storage module, configured to save a push record after the acquired advertisement push information is sent with the user IP address as a destination address.

In a third aspect, an embodiment of the present invention further provides an advertisement pushing device, the device including: a processor and a memory, configured to execute the advertisement pushing method as described above.

In the fourth aspect, the embodiment of the present invention also provides an advertisement push system, the system includes:

Advertisement pushing devices as mentioned above;

The remote user dial-up authentication system server is used to authenticate the user equipment according to the charging request information of the remote user dial-up authentication system;

A gateway, configured to generate the charging request information of the remote user dial-up authentication system according to the user identifier and IP address of the user equipment, and send the charging request information of the remote user dial-up authentication system to the remote user A dial-up authentication system server and the advertisement pushing device.

In the fifth aspect, the embodiment of the present invention also provides an advertisement push system, the system comprising:

Advertisement pushing devices as mentioned above;

The remote user dial-up authentication system server is configured to authenticate the user equipment according to the charging request information of the remote user dial-up authentication system, and send the charging request information of the remote user dial-up authentication system to the advertisement push device;

A gateway, configured to generate the charging request information of the remote user dial-up authentication system according to the user identifier and IP address of the user equipment, and send the charging request information of the remote user dial-up authentication system to the remote user Dial-up authentication system server.

The beneficial effects of the technical solution provided by the embodiments of the present invention are:

The embodiment of the present invention obtains the geographic location information from the RadiusAccountingRequest information, and pushes the associated advertisement push information according to the geographic location information; because when the user's geographic location changes, the generation of the RadiusAccountingRequest information will be triggered, so when the geographic location information changes, According to the RadiusAccountingRequest information of the user, new geographic location information can be obtained immediately, thereby pushing new advertisement push information, avoiding the problem that advertisement push in the prior art cannot be updated in time as the geographic location information changes, and improving the efficiency of advertisement push and quality.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings that need to be used in the description of the embodiments will be briefly introduced below. Obviously, the drawings in the following description are only some embodiments of the present invention. For those skilled in the art, other drawings can also be obtained based on these drawings without creative effort.

FIG. 1 is a flowchart of an advertisement pushing method provided by Embodiment 1 of the present invention;

Fig. 2 is a flow chart of the advertisement pushing method provided by Embodiment 2 of the present invention;

FIG. 3 is a specific flowchart of receiving RadiusAccountingRequest information provided by Embodiment 2 of the present invention;

FIG. 4 is a schematic structural diagram of an advertisement push device provided in Embodiment 3 of the present invention;

FIG. 5 is a schematic structural diagram of an advertisement pushing device provided in Embodiment 4 of the present invention;

FIG. 6 is a schematic structural diagram of an advertisement pushing device provided in Embodiment 5 of the present invention;

FIG. 7 is a schematic structural diagram of an advertisement push system provided in Embodiment 6 of the present invention;

FIG. 8 is a schematic structural diagram of an advertisement pushing system provided by Embodiment 7 of the present invention.

detailed description

In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

Embodiment one

An embodiment of the present invention provides an advertisement push method, see FIG. 1, the method includes:

Step 101: Receive RadiusAccountingRequest (RemoteAuthenticationDialInUserServiceAccountingRequest, the accounting request of the remote user dial-up authentication system) information, the RadiusAccountingRequest information is sent by the Radius server or gateway, and the RadiusAccountingRequest information carries geographic location information, user IP (InternetProtocol, network interconnection protocol )address. It should be noted that the Radius server refers to a server supporting the Radius protocol, and is also called an AAA (Authentication, Authorization, Accounting, verification, authorization, and accounting) server. RadiusAccountingRequest is a request message sent by the gateway to the Radius server. In the embodiment of the present invention, the advertisement push server has two ways to receive the RadiusAccountingRequest information. A method of implementation is that the gateway sends the RadiusAccountingRequest information to the Radius server, and also copies the RadiusAccountingRequest information to the Radius server. Advertisement push server; another implementation method is that the Radius server forwards the RadiusAccountingRequest message sent by the gateway to the advertisement push server.

Step 102: According to the RadiusAccountingRequest information, obtain geographic location information and IP address; the geographic location information can be cell information, base station information, gateway address, or area information. If different geographic location information is selected, the accuracy of positioning may also be different, which will affect communication The consumption of system resources is also different.

Step 103: Obtain the advertisement push information associated with the geographic location information according to the advertisement push strategy. The advertisement push strategy includes the association relationship between the advertisement push information and the geographic location information. The direct relationship between location information, such as the corresponding relationship between advertisement push information and community information, then the advertisement push information can be obtained directly according to the geographic location information; if the advertisement push strategy is an indirect correlation between the advertisement push information and the geographic location information Relationships, such as first associating community information with physical location information such as streets and buildings, and then associating physical location information with advertising push information, then it is necessary to first obtain physical location information based on geographical location information, and then obtain advertising push information.

Step 104: Send the obtained advertisement push information to the above user IP address. Sending to the user IP address, that is, sending out with the user IP address as the destination address. Then the user terminal can receive the advertisement push information.

The embodiment of the present invention obtains the geographic location information from the RadiusAccountingRequest information, and pushes the associated advertisement push information according to the geographic location information; because when the user's geographic location changes, the generation of the RadiusAccountingRequest information will be triggered, so when the geographic location information changes, According to the RadiusAccountingRequest information of the user, new geographic location information can be obtained immediately, thereby pushing new advertisement push information, avoiding the problem that advertisement push in the prior art cannot be updated in time as the geographic location information changes, and improving the efficiency of advertisement push and quality.

Embodiment two

An embodiment of the present invention provides an advertisement push method, see FIG. 2, the method includes:

Step 201: Receive RadiusAccountingRequest information, the RadiusAccountingRequest information is sent by the Radius server or gateway, and the RadiusAccountingRequest information carries geographic location information, user IP address, and user ID. The geographic location information may be cell information, base station information or gateway address.

Specifically, in the above process of receiving RadiusAccountingRequest information, it mainly involves user equipment, advertisement push equipment (see Embodiments 3, 4, and 5), a gateway, and a Radius server; wherein, the gateway is used to connect the user equipment, and connect the user equipment access to the Internet; the Radius server is used to perform AAA authentication on the user equipment when the user equipment accesses the Internet.

Below in combination with FIG. 3 , a brief description is given of the interaction process between the user equipment, the gateway and the Radius server during the process of receiving the RadiusAccountingRequest information by the advertisement push device in step 201:

Step 2011: The user equipment goes online, and sends the user identification to the gateway. The user identification is, for example, a user account, mobile phone number, or IMSI (International Mobile Subscriber Identification Number, International Mobile Subscriber Identification Number) and other information; online means that the user equipment goes online and accesses the mobile network. The mobile network is, for example, a GSM (Global System For Mobile Communications, Global System for Mobile Communications) network, a CDMA (Code Division Multiple Access, Code Division Multiple Access) network, or a Long Term Evolution (Long Term Evolution, LTE).

Step 2012: the gateway assigns an IP address to the user equipment.

Step 2013: The gateway configures RadiusAccountingRequest information according to the IP address assigned to the user equipment and the received information sent by the user equipment.

Step 2014: the gateway sends the configured RadiusAccountingRequest information to the Radius server.

Step 2015: In addition to sending the configured RadiusAccountingRequest information to the Radius server, the gateway also copies the RadiusAccountingRequest information to the advertising push device.

Step 2016: After receiving the RadiusAccountingRequest information sent by the gateway, the Radius server forwards the RadiusAccountingRequest information to the advertisement push device.

It is worth noting that the above step 2015 and step 2016 will not both be executed, only one of the two steps needs to be selected for implementation.

Correspondingly, the advertisement pushing device receives the RadiusAccountingRequest information.

The content of the RadiusAccountingRequest information is briefly described below, and the CDMA network and the GSM network are taken as examples for convenience. In the CDMA network, RadiusAccountingRequest information includes: user IP, mobile phone ID, user ID, NAS (NetworkAccessServer, network access server) IP, PCF (PacketControlFunction, packet control function) IP, BSID (BaseStationIdentityCode, base station identification code) and SUBNET ( Subnet) and other content; in the GSM network, RadiusAccountingRequest information includes: user IP, mobile phone ID, user ID, MCC (MobileCountryCode, mobile country code), MNC (MobileNetworkCode, mobile network number), LAC (LocationAreaCode, location area code) , CID (CellIdentity, cell identification code) and other content.

In another embodiment, the Radius server or gateway sends the RadiusAccountingRequest information to the advertisement push device after receiving the data transmission request sent by the advertisement push device, and the data transmission request can be periodically sent by the advertisement push device.

In addition, when the geographic location of the user equipment changes and the user equipment connects to a new base station, but the gateway connected to the user equipment does not change, the gateway will generate a RadiusUpdate (remote user dial-up authentication system update) message, the RadiusUpdate The message also includes RadiusAccountingRequest information, which is copied to the advertisement push device through the gateway, or the Radius server forwards the RadiusAccountingRequest information to the advertisement push device after receiving the RadiusAccountingRequest information. And when the gateway connected by the user equipment also changes, it means that the user equipment goes online again, and the newly connected gateway will generate RadiusAccountingRequest information and send it to the Radius server, and the gateway will copy the RadiusAccountingRequest information to the advertising push device, or Radius After receiving the RadiusAccountingRequest information, the server forwards it to the advertising push device. Therefore, by acquiring the user's geographic location information from the RadiusAccountingRequest information, the user's geographic location information can be updated in time.

Step 202: According to the RadiusAccountingRequest information, obtain geographic location information, user IP address, and user ID. The geographic location information may be cell information, base station information, gateway address, or area information. The user identifier may be a user account, a mobile phone number, or an IMSI.

Specifically, the RadiusAccountingRequest information includes fields of base station, cell, and area, and these information can be obtained only by extracting relevant fields. Specifically, the CDMA network uses NASIP, PCFIP, BSID and SUBNET fields to identify information on areas, cells, and base stations, and the GSM network uses MCC, MNC, LAC, and CID to identify information on areas, cells, and base stations.

Step 203: Determine whether the user corresponding to the user ID is an advertisement-free push user according to the advertisement push strategy. The advertisement push strategy includes: the corresponding relationship between the user identifier and whether the push is free; when the user is a push-free user, exit this process , when the user is not a push-free user, step 204 is performed.

Specifically, the advertisement push policy is formulated by the administrator or the operator, and associates the advertisement push information, the geographic location information, the user identification with whether to avoid push. The advertising push strategy needs to be approved by an administrator with review authority, and it can be put into "Published" status before it can be used.

Step 204: Obtain advertisement push information associated with the user identifier and geographic location information according to the advertisement push strategy. The advertisement push strategy also includes: the association relationship between the advertisement push information and the geographic location information, and the association relationship between the advertisement push information and the user identification.

Wherein, the association relationship between the advertisement push information and the geographic location information may be: the advertisement push information corresponds to a cell, the advertisement push information corresponds to a base station, or the advertisement push information corresponds to an area.

Advertisement push information can be publicity and announcement information for end users; product and service recommendation advertisement push information; non-profit advertisement push information; location-based friend making information and road condition information; on the other hand, advertisement push information It can be one or a combination of text, image, and sound. The push method can be to push specific advertisement content, or to push an advertisement link or an advertisement URL. The advertisement link allows the user to decide whether to click on the link to access the advertisement push information.

Further, after acquiring the advertisement push information associated with the user identifier and geographic location information according to the advertisement push strategy, the acquisition record is saved, and the acquisition record includes: the association relationship between the advertisement push information and the user identifier.

Step 205: When the advertisement push information corresponding to the user ID acquired twice in a row is different, send the currently acquired advertisement push information with the user IP address as the destination address; When the corresponding advertisement push information is the same, the currently acquired advertisement push information is not sent out.

Whether the advertisement push information corresponding to the user ID obtained twice in a row is the same can be judged by the following methods:

Searching the above-mentioned acquisition record can know the advertisement push information corresponding to the user identifier obtained last time, and the judgment can be completed by comparing it with the currently obtained advertisement push information corresponding to the user identifier.

When the user device is online, the advertisement push information is pushed to the user IP address corresponding to the user ID, because the RadiusAccountingRequest information includes the user IP, so the IP address of the user device can be obtained according to the user ID, and can be passed through the user device's IP address. The IP address is used to push the advertisement push information. When the user equipment goes offline, corresponding Radius information will also be generated, and the user can be determined to be offline by receiving the Radius information, and the advertisement push information will not be pushed after the user equipment is offline.

Step 206: Save the push record.

The push record may include the correspondence between the pushed advertisement push information, the pushed user identifier of the user equipment, and the user IP address. Specifically, the pushing records include the total number of pushing times and the number of successful pushing times, as well as detailed pushing records of each user. Through the push records, you can query the number of times a certain advertisement push information has been pushed; query the push records of the advertisement push information on the specified date or the advertisement push information on the specified time period.

It should be noted that the above steps 203, 205 and 206 are all optional steps.

Step 207: When the relationship between the advertisement push information and the geographic location information or the geographic location information changes, reacquire the advertisement push information associated with the user identifier and the geographic location information according to the advertisement push strategy, and send the obtained advertisement push information to Send it with the user's IP address as the destination address.

After the geographic location information is obtained in step 202, a geographic location information record may be saved, and the geographic location information record includes the association relationship between the user identifier and the geographic location information.

After obtaining the current user's geographic location information, it can be determined whether the user's geographic location information has changed by looking up the last user's geographic location information in the geographic location information record.

The advertisement push method, in addition to the above steps 201-207, may also include: when the association relationship between the advertisement push information and the geographic location information or the geographic location information has not changed, periodically push the advertisement push information to the user IP address, The advertisement push strategy defines the user identification for periodic push, the time period for push, the number of pushes, the push frequency strategy for a single user, etc.

The embodiment of the present invention obtains the geographic location information from the RadiusAccountingRequest information, and pushes the associated advertisement push information according to the geographic location information; because when the user's geographic location changes, the generation of the RadiusAccountingRequest information will be triggered, so when the geographic location information changes, According to the RadiusAccountingRequest information of the user, new geographic location information can be obtained immediately, thereby pushing new advertisement push information, avoiding the problem that advertisement push in the prior art cannot be updated in time as the geographic location information changes, and improving the efficiency of advertisement push and quality.

Embodiment three

An embodiment of the present invention provides an advertisement pushing device, which can be applied to the method in Embodiment 1 or Embodiment 2. The device can be a server or a personal computer. Referring to Figure 4, the device includes:

The receiving module 301 is used to receive RadiusAccountingRequest information, the RadiusAccountingRequest is sent by the Radius server or gateway, and the RadiusAccountingRequest information carries geographic location information and user IP address;

An acquisition module 302, configured to acquire geographic location information and an IP address according to the RadiusAccountingRequest information; the geographic location information may be cell information, base station information, gateway address, or area information;

An execution module 303, configured to acquire advertisement push information associated with geographic location information according to an advertisement push strategy, where the advertisement push strategy includes an association relationship between advertisement push information and geographic location information;

The sending module 304 is configured to send the obtained advertisement push information to the aforementioned user IP address.

The embodiment of the present invention obtains the geographic location information from the RadiusAccountingRequest information, and pushes the associated advertisement push information according to the geographic location information; because when the user's geographic location changes, the generation of the RadiusAccountingRequest information will be triggered, so when the geographic location information changes, According to the RadiusAccountingRequest information of the user, new geographic location information can be obtained immediately, thereby pushing new advertisement push information, avoiding the problem that advertisement push in the prior art cannot be updated in time as the geographic location information changes, and improving the efficiency of advertisement push and quality.

Embodiment Four

An embodiment of the present invention provides an advertisement pushing device, which can be applied to the method in Embodiment 1 or Embodiment 2. The device can be a server or a personal computer. Referring to FIG. 5 , the device includes: a receiving module 301 , an acquiring module 302 , an executing module 303 and a sending module 304 described in the third embodiment. The geographic location information obtained by the obtaining module 302 may be cell information, base station information, gateway address, or area information.

In the CDMA network, the RadiusAccountingRequest information includes: user IP, mobile phone ID, user ID, NASIP, PCFIP, BSID and SUBNET, etc.; in the GSM network, the RadiusAccountingRequest information includes: user IP, mobile phone ID, user ID, MCC, MNC, LAC, CID, etc.

When the user equipment goes online, in addition to assigning an IP address to the user equipment, the gateway will also configure the RadiusAccountingRequest information according to the user information, and send the RadiusAccountingRequest information to the Radius server for AAA authentication.

In the above process, the gateway copies the RadiusAccountingRequest information to the advertisement push device, or the Radius server forwards the RadiusAccountingRequest information to the advertisement push device after receiving the RadiusAccountingRequest information. Therefore, the geographic location information can be obtained by receiving the RadiusAccountingRequest information sent by the gateway or server. In another embodiment, the Radius server or gateway sends the RadiusAccountingRequest information to the advertisement push device after receiving the data transmission request sent by the advertisement push device, and the data transmission request can be periodically sent by the advertisement push device.

When the geographic location of the user equipment changes, and the user equipment accesses a new base station, but the gateway to which the user equipment accesses remains unchanged, the gateway generates a RadiusUpdate message, which also includes RadiusAccountingRequest information. Copy the RadiusAccountingRequest information to the advertisement push device through the gateway, or the Radius server forwards the RadiusAccountingRequest information to the advertisement push device after receiving the RadiusAccountingRequest information. And when the gateway connected by the user equipment also changes, it means that the user equipment goes online again, and the newly connected gateway will generate RadiusAccountingRequest information and send it to the Radius server, and the gateway will copy the RadiusAccountingRequest information to the advertising push device, or Radius After receiving the RadiusAccountingRequest information, the server forwards it to the advertising push device.

Further, the billing request information also carries a user identifier, and the user identifier includes: user account number, mobile phone number, or IMSI; the advertisement push strategy also includes: the association relationship between the advertisement push information and the user identifier; correspondingly,

The obtaining module 302 is also used to obtain the user identification according to the RadiusAccountingRequest information;

The execution module 303 is configured to obtain advertisement push information associated with user identification and geographic location information according to the advertisement push strategy.

Wherein, the association relationship between the advertisement push information and the geographic location information may be: the advertisement push information corresponds to a cell, the advertisement push information corresponds to a base station, or the advertisement push information corresponds to an area.

Specifically, the advertisement push information can be publicity and announcement information for end users; product and service recommendation advertisement push information; non-profit advertisement push information; location-based friend making information and road condition information; on the other hand, Advertisement push information can be one or a combination of text, image, and sound. The push method can be to push specific advertisement content, or to push an advertisement link. The advertisement link allows the user to decide whether to click on the link to access the advertisement push information.

Further, the sending module 304 is configured to send the currently acquired advertisement push information with the user IP address as the destination address when the advertisement push information corresponding to the user identifier obtained twice in a row is different. When the obtained advertisement push information corresponding to the user identifier is the same, the currently obtained advertisement push information is not sent out.

Correspondingly, the execution module 303 is further configured to, before the sending module 304 sends the obtained advertisement push information with the user IP address as the destination address, to determine whether the advertisement push information corresponding to the user identifier obtained twice in a row is the same.

Further, the executing module 303 is also configured to, when the relationship between the advertisement push information and the geographic location information or the geographic location changes, reacquire the advertisement push information associated with the user identifier and the geographic location information according to the advertisement push strategy. And through the sending module 304, the obtained advertisement push information is sent out with the user IP address as the destination address.

Further, the device also includes:

The judging module 405 is used to judge whether the user corresponding to the user identifier is an advertisement-free user according to the advertisement push strategy before obtaining the advertisement push information associated with the user identifier and geographical location information according to the advertisement push strategy, the advertisement push strategy includes the user The corresponding relationship between the identification and whether it is free to push;

Correspondingly, the execution module 303 is configured to, when the user is a push-free user, obtain the advertisement push information associated with the user identifier and geographical location information not according to the advertisement push strategy, and obtain the advertisement push information according to the advertisement push strategy when the user is not a push-free user Advertisement push information associated with user identification and geographic location information.

Further, the device also includes:

The storage module 406 is configured to save the push record after sending the obtained advertisement push information to the user IP address. Specifically, the pushing records include the total number of pushing times and the number of successful pushing times, as well as detailed pushing records of each user. Through the push records, you can query the number of times a certain advertisement push information has been pushed; query the push records of the advertisement push information on the specified date or the advertisement push information on the specified time period.

The storage module 406 can also be used to save the acquisition record after the execution module 303 acquires the advertisement push information associated with the user ID and geographic location information according to the advertisement push policy, and the acquisition record includes: the association relationship between the advertisement push information and the user ID. The execution module 303 can know the advertisement push information corresponding to the user ID acquired last time by searching the above acquisition record, and complete the judgment by comparing it with the currently acquired advertisement push information corresponding to the user ID.

The storage module 406 may also be configured to save a geographic location information record after the obtaining module 302 obtains the geographic location information, and the geographic location information record includes an association relationship between the user identifier and the geographic location information. After obtaining the current user's geographic location information, it can be determined whether the user's geographic location information has changed by looking up the last user's geographic location information in the geographic location information record.

In addition to completing the above functions, the advertisement push device can also periodically push corresponding advertisement push information to the user when the geographic location information has not changed. The advertisement push strategy defines the periodically pushed objects, the pushed Time period, push times, push frequency strategy for a single user, etc.

The embodiment of the present invention obtains the geographic location information from the RadiusAccountingRequest information, and pushes the associated advertisement push information according to the geographic location information; because when the user's geographic location changes, the generation of the RadiusAccountingRequest information will be triggered, so when the geographic location information changes, According to the RadiusAccountingRequest information of the user, new geographic location information can be obtained immediately, thereby pushing new advertisement push information, avoiding the problem that advertisement push in the prior art cannot be updated in time as the geographic location information changes, and improving the efficiency of advertisement push and quality.

Embodiment five

An embodiment of the present invention provides an advertisement pushing device, which may be, for example, a server or a personal computer. Referring to FIG. 6 , the device includes: a network interface 51 , a memory 52 and a processor 53 (such as a CPU), which can be used to execute the method in Embodiment 1 or Embodiment 2.

The components of the advertisement pushing device 50 will be specifically introduced below in conjunction with FIG. 5 :

The memory 52 can be used to store software programs and application modules, and the processor 53 executes various functional applications and data processing of the advertisement push device 50 by running the software programs and application modules stored in the memory 52 . The memory 52 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function, etc.; the data storage area may store data created according to the processing of the advertisement pushing device 50 ( Such as advertising push strategy, push record), etc. In addition, the memory 52 may include a high-speed RAM (Random Access Memory, random access memory), and may also include a non-volatile memory (non-volatile memory), such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage devices.

The network interface 51 can be used to receive RadiusAccountingRequest information, the RadiusAccountingRequest is sent by the Radius server or gateway, and the RadiusAccountingRequest information carries geographic location information and user IP address.

The processor 53 is the control center of the advertisement push device 50, and uses various interfaces and lines to connect various parts of the entire advertisement push device.

Specifically, by running or executing the software program and application module stored in the memory 52, and calling the data stored in the memory 52, the processor 53 can realize, according to the RadiusAccountingRequest information, obtain geographic location information, IP address; The geographic location information may be cell information, base station information, gateway address, or area information; obtain advertisement push information associated with geographic location information according to an advertisement push strategy, and the advertisement push strategy includes an association relationship between advertisement push information and geographic location information; The acquired advertisement push information is sent to the user IP address through the network interface 51 . The geographical location information includes: cell information, base station information or gateway address.

Further, the processor 53 can realize, according to the RadiusAccountingRequest information, obtain the user identification, and the charging request information also carries the user identification; the user identification includes: user account number, mobile phone number, or IMSI;

The advertisement push information associated with the user identifier and the geographic location information is obtained according to the advertisement push strategy; the advertisement push strategy also includes: the association relationship between the advertisement push information and the user identifier.

Further, the processor 53 may implement, before sending the acquired advertisement push information with the user IP address as the destination address, to determine whether the advertisement push information corresponding to the user identification obtained twice in a row is the same;

When the advertisement push information corresponding to the user identification obtained twice in a row is different, the currently obtained advertisement push information is sent through the network interface 51 with the user IP address as the destination address. When the advertisement push information corresponding to the identification is the same, the currently obtained advertisement push information is not sent out.

Further, the processor 53 may realize that when the association relationship between the advertisement push information and the geographic location information or the geographic location changes, the advertisement push information jointly associated with the user identifier and the geographic location information may be acquired again according to the advertisement push strategy.

Further, the processor 53 can realize, before obtaining the advertisement push information associated with the user identifier and geographical location information according to the advertisement push strategy, judge whether the user corresponding to the user identifier is an advertisement-free user according to the advertisement push strategy, and the advertisement push The policy includes the corresponding relationship between user identification and whether to avoid push;

When the user is a push-free user, the advertisement push information associated with the user ID and geographic location information is not obtained according to the advertisement push strategy; when the user is not a push-free user, the advertisement push information is jointly associated with the user identifier and geographic location information advertising push information.

Further, the memory 52 may be used to save push records, and the push records record the record that the advertisement push information is sent to the IP address of the user.

The embodiment of the present invention obtains the geographic location information from the RadiusAccountingRequest information, and pushes the associated advertisement push information according to the geographic location information; because when the user's geographic location changes, the generation of the RadiusAccountingRequest information will be triggered, so when the geographic location information changes, According to the RadiusAccountingRequest information of the user, new geographic location information can be obtained immediately, thereby pushing new advertisement push information, avoiding the problem that advertisement push in the prior art cannot be updated in time as the geographic location information changes, and improving the efficiency of advertisement push and quality.

Embodiment six

An embodiment of the present invention provides an advertisement push system, see Figure 7, the device includes:

The advertisement pushing device 601 as described in Embodiment 3, 4 or 5;

The Radius server 602 is configured to authenticate the user equipment 603 according to the RadiusAccountingRequest information, and send the RadiusAccountingRequest information to the advertisement pushing device 601;

The gateway 604 is configured to generate RadiusAccountingRequest information according to the user identifier and IP address of the user equipment 603 , and send the RadiusAccountingRequest information to the Radius server 602 .

The embodiment of the present invention obtains the geographic location information from the RadiusAccountingRequest information, and pushes the associated advertisement push information according to the geographic location information; because when the user's geographic location changes, the generation of the RadiusAccountingRequest information will be triggered, so when the geographic location information changes, According to the RadiusAccountingRequest information of the user, new geographic location information can be obtained immediately, thereby pushing new advertisement push information, avoiding the problem that advertisement push in the prior art cannot be updated in time as the geographic location information changes, and improving the efficiency of advertisement push and quality.

Embodiment seven

An embodiment of the present invention provides an advertisement push system, see Figure 8, the device includes:

The advertisement pushing device 701 as described in Embodiment 3, 4 or 5;

The Radius server 702 is configured to authenticate the user equipment 703 according to the RadiusAccountingRequest information;

The gateway 704 is configured to generate RadiusAccountingRequest information according to the user ID and IP address of the user equipment 703, and send the RadiusAccountingRequest information to the advertisement pushing device 701 and the Radius server 702.

The embodiment of the present invention obtains the geographic location information from the RadiusAccountingRequest information, and pushes the associated advertisement push information according to the geographic location information; because when the user's geographic location changes, the generation of the RadiusAccountingRequest information will be triggered, so when the geographic location information changes, According to the RadiusAccountingRequest information of the user, new geographic location information can be obtained immediately, thereby pushing new advertisement push information, avoiding the problem that advertisement push in the prior art cannot be updated in time as the geographic location information changes, and improving the efficiency of advertisement push and quality.

It should be noted that when the advertisement push device provided in the above embodiment pushes the advertisement push information, it only uses the division of the above-mentioned functional modules for illustration. In practical applications, the above-mentioned function allocation can be completed by different functional modules according to needs , which divides the internal structure of the device into different functional modules to complete all or part of the functions described above. In addition, the advertisement pushing device and the advertisement pushing method embodiment provided in the above embodiment belong to the same idea, and the specific implementation process thereof is detailed in the method embodiment, and will not be repeated here.

The serial numbers of the above embodiments of the present invention are for description only, and do not represent the advantages and disadvantages of the embodiments.

Those of ordinary skill in the art can understand that all or part of the steps for implementing the above embodiments can be completed by hardware, and can also be completed by instructing related hardware through a program. The program can be stored in a computer-readable storage medium. The above-mentioned The storage medium mentioned may be a read-only memory, a magnetic disk or an optical disk, and the like.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of the present invention shall be included in the protection of the present invention. within range.

Claims (21)

1. an advertisement sending method, it is characterised in that described method includes:

Advertisement pushing equipment receives the billing information request of remote customer dialing authentication system, described billing information request is that gateway is made a copy for described advertisement pushing equipment when sending to remote customer dialing authentication system server, or described remote customer dialing authentication system server receive the described billing information request that described gateway sends after be transmitted to described advertisement pushing equipment, described billing information request carries geographical location information, IP address；

Described advertisement pushing equipment, according to described billing information request, obtains described geographical location information, described IP address；

Described advertisement pushing equipment obtains the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, and described advertisement pushing strategy includes the incidence relation of described advertisement pushing information and described geographical location information；

The described advertisement pushing information that described advertisement pushing equipment will get, sends using described IP address as destination address.

2. method according to claim 1, it is characterised in that described geographical location information includes:

Cell information, base station information or gateway address.

3. method according to claim 1, it is characterized in that, also carrying ID in described billing information request, before described advertisement pushing equipment obtains, according to advertisement pushing strategy, the advertisement pushing information being associated with described geographical location information, described method also includes:

Described advertisement pushing equipment, according to described billing information request, obtains described ID.

4. method according to claim 3, it is characterised in that described ID includes:

User account, phone number or international mobile subscriber identity.

5. method according to claim 3, it is characterised in that described advertisement pushing equipment obtains the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, including:

Described advertisement pushing equipment obtains the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy, and described advertisement pushing strategy also includes: the incidence relation of described advertisement pushing information and described ID.

6. method according to claim 5, it is characterised in that the described advertisement pushing information that described advertisement pushing equipment will get, sends using described IP address as destination address and includes:

When the described advertisement pushing information that double that get and described ID is corresponding is different, the described advertisement pushing information that will currently get, send using described IP address as destination address, when the described advertisement pushing information that double that get and described ID is corresponding is identical, the described advertisement pushing information currently got is not sent.

7. method according to claim 5, it is characterised in that described method also includes:

When incidence relation or the change of described geographical location information of described advertisement pushing information and described geographical location information, described advertisement pushing equipment obtains the described advertisement pushing information jointly associated with described ID, described geographical location information again according to described advertisement pushing strategy.

8. method according to claim 5, it is characterized in that, described advertisement pushing strategy also includes described ID and whether exempts from the corresponding relation pushed, then before described advertisement pushing equipment obtains, according to described advertisement pushing strategy, the described advertisement pushing information being jointly associated with described ID, described geographical location information, described method also includes:

According to described advertisement pushing strategy, described advertisement pushing equipment judges that whether the user corresponding with described ID be for exempting from advertisement pushing user；

Correspondingly, described advertisement pushing equipment obtains the described advertisement pushing information being associated with described ID, described geographical location information according to described advertisement pushing strategy, including:

When described user is to exempt to push user, described advertisement pushing equipment does not obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy, when described user is not exempt to push user, described advertisement pushing equipment obtains the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.

9. the method according to any one of claim 1-8, it is characterised in that described method also includes:

In the described advertisement pushing information that described advertisement pushing equipment will get, using described IP address as after destination address sends, described advertisement pushing equipment preserves and pushes record.

10. an advertisement pushing equipment, it is characterised in that described equipment includes:

Receiver module, for receiving the billing information request of remote customer dialing authentication system, described billing information request is that gateway is made a copy for described advertisement pushing equipment when sending to remote customer dialing authentication system server, or described remote customer dialing authentication system server receive the described billing information request that described gateway sends after be transmitted to described advertisement pushing equipment, described billing information request carries geographical location information, IP address；

Acquisition module, for according to described billing information request, obtaining described geographical location information, described IP address；

Performing module, for obtaining the advertisement pushing information being associated with described geographical location information according to advertisement pushing strategy, described advertisement pushing strategy includes the incidence relation of described advertisement pushing information and described geographical location information；

Sending module, the described advertisement pushing information that will get, send using described IP address as destination address.

11. equipment according to claim 10, it is characterised in that described geographical location information includes:

Cell information, base station information or gateway address.

12. equipment according to claim 10, it is characterised in that also carry ID in described billing information request,

Described acquisition module, is additionally operable to, before the described advertisement pushing information being associated with described geographical location information according to the acquisition of advertisement pushing strategy, according to described billing information request, obtain described ID.

13. equipment according to claim 12, it is characterised in that described ID includes:

User account, phone number or international mobile subscriber identity.

14. equipment according to claim 12, it is characterized in that, described execution module, for obtaining the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy, described advertisement pushing strategy also includes: the incidence relation of described advertisement pushing information and described ID.

15. equipment according to claim 14, it is characterized in that, described sending module is used for, when the described advertisement pushing information that double that get and described ID is corresponding is different, the described advertisement pushing information that will currently get, send as destination address using described IP address, when the described advertisement pushing information that double that get and described ID is corresponding is identical, the described advertisement pushing information currently got is not sent.

16. equipment according to claim 14, it is characterised in that

Described execution module, it is additionally operable to, when the incidence relation of described advertisement pushing information and described geographical location information or the change of described geographical position, again obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.

17. equipment according to claim 14, it is characterised in that described equipment also includes:

Judge module, for before the described described advertisement pushing information jointly associated with described ID, described geographical location information according to the acquisition of described advertisement pushing strategy, judging that whether the user corresponding with described ID be for exempting from advertisement pushing user according to described advertisement pushing strategy, described advertisement pushing strategy includes described ID and whether exempts from the corresponding relation pushed；

Correspondingly, described execution module is used for, when described user is to exempt to push user, the described advertisement pushing information jointly associated with described ID, described geographical location information is not obtained according to described advertisement pushing strategy, when described user is not exempt to push user, obtain the described advertisement pushing information jointly associated with described ID, described geographical location information according to described advertisement pushing strategy.

18. according to the equipment described in any one of claim 10-17, it is characterised in that described equipment also includes:

Memory module, in the described described advertisement pushing information that will get, using described IP address as after destination address sends, preserving and push record.

19. an advertisement pushing equipment, it is characterised in that described equipment includes: processor and memorizer, for performing the advertisement sending method as described in any one of claim 1-9.

20. an advertisement push system, it is characterised in that described system includes:

Advertisement pushing equipment as described in any one of claim 10-19；

Remote customer dialing authentication system server, is authenticated described subscriber equipment for the billing information request according to remote customer dialing authentication system；

Gateway, for the ID according to described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server and described advertisement pushing equipment.

21. an advertisement push system, it is characterised in that described system includes:

Advertisement pushing equipment as described in any one of claim 10-19；

Remote customer dialing authentication system server, is authenticated subscriber equipment for the billing information request according to remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described advertisement pushing equipment；

Gateway, for the ID according to described subscriber equipment and IP address, produce the billing information request of described remote customer dialing authentication system, and the billing information request of described remote customer dialing authentication system is sent to described remote customer dialing authentication system server.