CN109784987B - Picture copyright profit method and device - Google Patents

Abstract

The invention provides a picture copyright profit method and a device, wherein the method comprises the following steps: firstly, receiving an original picture uploaded by a user and an authorization instruction for the use right of the original picture in a specified advertisement service range, then acquiring an advertisement picture allocation requirement in the specified advertisement service range from advertisement picture allocation requirements mined in advance, and matching the original picture with the acquired advertisement picture allocation requirement. If the original picture is matched with the advertisement matching picture requirement which is met by the original picture, the original picture is applied to the advertisement business corresponding to the matched advertisement matching picture requirement. Finally, based on the application of the original pictures in the advertisement service, issuing copyright and income points with corresponding values for the users uploading the original pictures according to preset rules. Therefore, the scheme of the invention can effectively guide the user to upload the copyrighted pictures with commercial value and create benefits for the original pictures uploaded by the user.

Description

A method and device for obtaining income from image copyright

Technical Field

The present invention relates to the field of computer application technology, and in particular to a method and device for obtaining income from picture copyright.

Background technique

With the rise of UGC (User Generated Content) and content monetization, text and short videos have gradually formed a relatively stable ecosystem, while the value contained in image content has yet to be explored. Among them, one of the problems encountered in the commercialization of images is the lack of image copyright data. As domestic users' copyright awareness increases, the potential risks brought about by this problem are also increasing.

Building a copyright image platform and attracting high-quality content by sharing revenue can not only reduce the potential risks brought by current commercialization, but also accumulate rich copyright image resources. These resources can be further exported to image search, information flow, self-media and other scenarios, generating greater value for users and forming a rich and balanced copyright image ecological closed loop. However, the current traditional copyright image platforms, such as Visual China and Panorama.com, have a high threshold for copyright certification, and it is difficult for ordinary users to use these platforms to protect original images and obtain revenue. Therefore, how to effectively guide users to upload copyright images with commercial value and effectively create revenue for original images uploaded by users is the current problem.

Summary of the invention

In view of the above problems, the present invention is proposed to provide a method and device for obtaining income from picture copyrights that overcome the above problems or at least partially solve the above problems.

According to one aspect of the present invention, a method for obtaining income from picture copyright is provided, which is applied to a scenario where original pictures obtain income based on advertising services, and includes:

Receive original images uploaded by users and authorization instructions for the right to use the original images within the specified advertising business scope;

Obtaining advertising picture requirements within the specified advertising business scope from pre-mined advertising picture requirements, and matching the original image with the obtained advertising picture requirements;

If the original image matches the advertising picture requirement it satisfies, the original image is applied to the advertising business corresponding to the matching advertising picture requirement;

Based on the application of the original pictures in the advertising business, copyright income points of corresponding values are issued to the users who uploaded the original pictures according to preset rules.

Optionally, the method further comprises:

If the original image does not match the advertising image requirements it meets, the advertising image requirements obtained within the specified advertising business scope will be displayed;

Receiving an advertisement picture request selected by a user from displayed advertisement picture requests;

Analyze whether the original image meets the requirements of the selected advertising image;

If so, the original picture is applied to the advertising business corresponding to the selected advertising picture requirement.

Optionally, obtaining advertising picture requirements within a specified advertising business scope from pre-mined advertising picture requirements, and matching the original image with the obtained advertising picture requirements, including:

Call the preset picture interface;

Using the picture matching interface to retrieve pre-mined advertising picture matching requirements, and obtaining advertising picture matching requirements within the specified advertising business scope from the retrieved advertising picture matching requirements;

Analyze the content information of the original image, and match the analysis result with the acquired advertising image requirements.

Optionally, the advertising image requirements within the specified advertising business scope are obtained from the pre-mined advertising image requirements, including:

Obtain advertising image requirements within the specified advertising business scope from pre-mined advertising image requirements;

Extracting advertising image requirements with a click-through rate (CTR) lower than a preset threshold from the acquired advertising image requirements;

Prioritize matching the original images with advertising image requirements whose click-through rate (CTR) is lower than a preset threshold;

If the original image does not match the advertisement picture requirement that it satisfies, the original image will continue to be matched with other advertisement picture requirements within the specified advertising business scope whose click-through rate CTR is not less than a preset threshold.

Optionally, the method further comprises:

Receive a registration request with user information from the user who uploaded the original picture;

Parsing the user information from the received registration request, and registering a corresponding account for the user based on the user information;

A unique points storage address is allocated to the successfully registered account, and the account and the corresponding points storage address are bound.

Optionally, based on the application of the original image in the advertising business, copyright revenue points of corresponding values are issued to the user who uploaded the original image according to preset rules, including:

Based on the application of the original images in the advertising business, copyright revenue points of corresponding values are issued to the points storage address corresponding to the account of the user who uploaded the original images in accordance with preset rules.

Optionally, based on the application of the original image in the advertising business, copyright revenue points of corresponding values are issued to the user who uploaded the original image according to preset rules, including:

Counting the number of clicks and/or browsing time of the advertising business using the original image within a preset time period;

Based on the statistical click volume and/or browsing time of the advertising business, copyright income points of corresponding values are issued to the user who uploaded the original image.

Optionally, based on the application of the original image in the advertising business, copyright revenue points of corresponding values are issued to the user who uploaded the original image according to preset rules, including:

Determine the business type of the advertising business using the original image;

Based on the value of copyright revenue points pre-set for this business type, copyright revenue points of the corresponding value are issued once to the user who uploaded the original image.

Optionally, the method further comprises:

Receive a user's request to view the copyright revenue points in his or her account;

Counting the copyright revenue points in the points storage address corresponding to the user account, and displaying the copyright revenue points obtained by counting;

Obtain exchange items corresponding to preset designated numerical points, determine items that can be exchanged for the copyright revenue points obtained by statistics, and recommend them to the user.

Optionally, after receiving the original image uploaded by the user and the authorization instruction for the right to use the original image within the specified advertising business scope, the method further includes:

Receive other attribute information of the original picture uploaded by the user, wherein the other attribute information includes at least one of the author information, type, title, and work introduction of the original picture;

Calculate the hash value of the original image using a preset hash algorithm based on the original image and its author information, and add an upload timestamp to the original image;

Generate a private key and a public key pair for the original image, use the private key to encrypt the hash value of the original image to generate a user signature, and combine the generated user signature and the public key to generate a digital fingerprint;

The evidentiary data items corresponding to the original image, including the digital fingerprint, hash value, author information, upload timestamp and user signature, as well as the original image itself and the other attribute information are sent to the server and saved; the server writes the evidentiary data items and other attribute information corresponding to the original image into the blockchain to realize copyright registration of the original image.

According to another aspect of the present invention, there is also provided a device for obtaining income from picture copyright, comprising:

A first receiving module, adapted to receive original pictures uploaded by users and authorization instructions for the right to use the original pictures within a specified advertising business scope;

A matching module, adapted to obtain advertising picture requirements within a specified advertising business scope from pre-mined advertising picture requirements, and match the original image with the obtained advertising picture requirements;

An application module, adapted to apply the original image to the advertising business corresponding to the matching advertising image requirement if the original image matches the matching advertising image requirement it meets;

The points distribution module is suitable for distributing copyright income points of corresponding values to users who upload the original pictures according to preset rules based on the application of the original pictures in the advertising business.

Optionally, the device further comprises:

A display module, adapted to display the acquired advertising picture requirements within the specified advertising business scope if the original image does not match the advertising picture requirements it satisfies;

A selection module, adapted to receive an advertisement picture requirement selected by a user from displayed advertisement picture requirements;

An analysis module, adapted to analyze whether the original image meets the requirements of the selected advertisement image;

The application module is further adapted to apply the original image to the advertising business corresponding to the selected advertising image requirement if the analysis module analyzes that the original image meets the selected advertising image requirement.

Optionally, the matching module is further adapted to:

Call the preset picture interface;

Using the picture matching interface to retrieve pre-mined advertising picture matching requirements, and obtaining advertising picture matching requirements within the specified advertising business scope from the retrieved advertising picture matching requirements;

Analyze the content information of the original image, and match the analysis result with the acquired advertising image requirements.

Optionally, the matching module is further adapted to:

Obtain advertising image requirements within the specified advertising business scope from pre-mined advertising image requirements;

Extracting advertising image requirements with a click-through rate (CTR) lower than a preset threshold from the acquired advertising image requirements;

Prioritize matching the original images with advertising image requirements whose click-through rate (CTR) is lower than a preset threshold;

If the original image does not match the advertisement picture requirement that it satisfies, the original image will continue to be matched with other advertisement picture requirements within the specified advertising business scope whose click-through rate CTR is not less than a preset threshold.

Optionally, the device further comprises:

A second receiving module is adapted to receive a registration request carrying user information from a user who uploaded the original image;

A registration module, adapted to parse the user information from the received registration request and register a corresponding account for the user based on the user information;

The binding module is suitable for allocating a unique points storage address to a successfully registered account and binding the account with the corresponding points storage address.

Optionally, the points issuing module is further adapted to:

Based on the application of the original images in the advertising business, copyright revenue points of corresponding values are issued to the points storage address corresponding to the account of the user who uploaded the original images in accordance with preset rules.

Optionally, the points issuing module is further adapted to:

Counting the number of clicks and/or browsing time of the advertising business using the original image within a preset time period;

Based on the statistical click volume and/or browsing time of the advertising business, copyright income points of corresponding values are issued to the user who uploaded the original image.

Optionally, the points issuing module is further adapted to:

Determine the business type of the advertising business using the original image;

Based on the value of copyright revenue points pre-set for this business type, copyright revenue points of the corresponding value are issued once to the user who uploaded the original image.

Optionally, the device further comprises:

A viewing module, adapted to receive a user's request to view the copyright revenue points in his own account;

A statistics module, adapted to count the copyright revenue points in the points storage address corresponding to the user account, and display the copyright revenue points obtained by statistics;

The recommendation module is suitable for obtaining exchange items corresponding to preset specified numerical points, determining items that can be exchanged for the copyright income points obtained by statistics, and recommending them to the user.

Optionally, the device further comprises a copyright registration module adapted to:

After the first receiving module receives the original image uploaded by the user and the authorization instruction for the right to use the original image within the specified advertising business scope,

Receive other attribute information of the original picture uploaded by the user, wherein the other attribute information includes at least one of the author information, type, title, and work introduction of the original picture;

Calculate the hash value of the original image using a preset hash algorithm based on the original image and its author information, and add an upload timestamp to the original image;

Generate a private key and a public key pair for the original image, use the private key to encrypt the hash value of the original image to generate a user signature, and combine the generated user signature and the public key to generate a digital fingerprint;

The evidentiary data items corresponding to the original image, including the digital fingerprint, hash value, author information, upload timestamp and user signature, as well as the original image itself and the other attribute information are sent to the server and saved; the server writes the evidentiary data items and other attribute information corresponding to the original image into the blockchain to realize copyright registration of the original image.

According to another aspect of the present invention, a computer storage medium is provided, wherein the computer storage medium stores computer program code, and when the computer program code runs on a computing device, the computing device is caused to execute the image copyright revenue earning method described in any of the above embodiments.

According to another aspect of the present invention, a computing device is provided, comprising: a processor; a memory storing computer program code; when the computer program code is executed by the processor, the computing device executes the image copyright revenue method described in any of the above embodiments.

In an embodiment of the present invention, first, the original pictures uploaded by the user and the authorization instructions for the right to use the original pictures within the specified advertising business scope are received, and then the advertising picture requirements within the specified advertising business scope are obtained from the pre-mined advertising picture requirements, and the original pictures are matched with the obtained advertising picture requirements. If the original picture matches the advertising picture requirements that it satisfies, the original picture is applied to the advertising business corresponding to the matching advertising picture requirements. Finally, based on the application of the original pictures in the advertising business, the copyright income points of the corresponding values are issued to the users who upload the original pictures according to the preset rules. Therefore, the adoption of the scheme of the present invention can not only effectively protect the original pictures uploaded by the users, but also help the users to obtain the income of equal value by using the original pictures uploaded by them, thereby effectively solving the problem that ordinary users in the prior art find it difficult to create income by using their original content, and improving the creative enthusiasm of the original users. Furthermore, the scheme of the present invention can also effectively guide users to upload more copyright pictures with commercial value.

The above description is only an overview of the technical solution of the present invention. In order to more clearly understand the technical means of the present invention, it can be implemented according to the contents of the specification. In order to make the above and other purposes, features and advantages of the present invention more obvious and easy to understand, the specific implementation methods of the present invention are listed below.

Based on the following detailed description of specific embodiments of the present invention in conjunction with the accompanying drawings, those skilled in the art will become more aware of the above and other objects, advantages and features of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS

Various other advantages and benefits will become apparent to those of ordinary skill in the art by reading the detailed description of the preferred embodiments below. The accompanying drawings are only for the purpose of illustrating the preferred embodiments and are not to be considered as limiting the present invention. Also, the same reference symbols are used throughout the accompanying drawings to represent the same components. In the accompanying drawings:

FIG1 is a schematic diagram showing a flow chart of a method for obtaining income from picture copyright according to an embodiment of the present invention;

FIG2a shows a schematic diagram of a picture copyright revenue process according to an embodiment of the present invention;

FIG2b shows a schematic diagram of the process of obtaining and using copyright revenue points according to an embodiment of the present invention;

FIG3 is a schematic diagram showing a partial interface of a picture copyright registration interface according to an embodiment of the present invention;

FIG4 shows a schematic diagram of the structure of a device for obtaining income from picture copyright according to an embodiment of the present invention;

FIG5 shows a schematic diagram of the structure of a device for obtaining income from picture copyright according to another embodiment of the present invention;

FIG6 shows a schematic structural diagram of a device for obtaining income from picture copyright according to yet another embodiment of the present invention.

Detailed ways

The exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although the exemplary embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided in order to enable a more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

To solve the above technical problems, an embodiment of the present invention provides a method for obtaining revenue from image copyright, which is applied to a scenario where original images obtain revenue based on advertising services. FIG1 shows a flow chart of a method for obtaining revenue from image copyright according to an embodiment of the present invention. Referring to FIG1 , the method includes at least steps S102 to S108.

Step S102, receiving the original image uploaded by the user and the authorization instruction for the right to use the original image within the specified advertising business scope.

In this step, the right to use the original image within the specified advertising business scope actually refers to the right to use the copyright of the original image within the specified advertising business scope. After receiving the user's authorization instruction, the subsequent matching of the original image with the advertising picture requirements can be performed, and the corresponding copyright income can be obtained after the match is successful. If the user only uploads the original image without authorizing the copyright of the image, the subsequent application of the original image in the advertising business cannot be performed to obtain the corresponding income.

The designated advertising business may include advertising business of video type, advertising business of article type, advertising business of picture type, etc. Of course, the designated advertising business may also be specific to the advertising business of a certain advertiser, such as the advertising business of "Today's Headlines", the advertising business of "WeChat Official Account", the advertising business of "Weibo", etc. The embodiment of the present invention does not specifically limit the scope of the advertising business.

Step S104, obtaining advertising picture requirements within the specified advertising business scope from pre-mined advertising picture requirements, and matching the original image with the obtained advertising picture requirements.

Step S106: If the original image matches the advertisement picture requirement it satisfies, the original image is applied to the advertisement business corresponding to the matched advertisement picture requirement.

Step S108, based on the application of original images in advertising business, copyright income points of corresponding values are issued to users who upload original images according to preset rules.

The scheme of the present invention can not only effectively protect the original pictures uploaded by users, but also help users obtain income of equal value by using the original pictures they uploaded, thereby effectively solving the problem that ordinary users in the prior art find it difficult to generate income by using their original content, and improving the creative enthusiasm of original users. Furthermore, the scheme of the present invention can also effectively guide users to upload more copyrighted pictures with commercial value.

Referring to step S104 above, in one embodiment of the present invention, if the original image does not match the advertising illustration requirements that it can meet, the user can also independently select the advertising illustration requirements. Specifically, first, the advertising illustration requirements within the scope of the specified advertising business that have been acquired can be displayed to the user to receive the advertising illustration requirements selected by the user from the displayed advertising illustration requirements. The advertising illustration requirements are actually based on the requirements of advertising illustration tasks issued by different advertising businesses, and the requirements of advertising illustration tasks can be mined by a dedicated commercialization team. When any advertising illustration requirement is selected by the user, it is necessary to analyze whether the original image uploaded by the user meets the selected advertising illustration requirements. If it is found through analysis that the original image just meets the advertising illustration requirements, the original image can be applied to the advertising business corresponding to the selected advertising illustration requirements. If it is found through analysis that the original image does not meet the advertising illustration requirements, the user can continue to select other advertising illustration requirements.

For example, referring to Figure 2a, a dedicated commercialization team can mine different picture matching requirements (i.e., mine picture matching queries) based on different advertising businesses. Then, use the mined advertising picture matching requirements to create a picture matching smart contract, where the smart contract is created based on the alliance chain. After the smart contract is created, the picture matching task carrying the advertising picture matching requirements will be published to the copyright revenue platform. After the user "Alice" uploads the original picture to the copyright protection platform, the copyright protection platform will generate a digital fingerprint for the original picture as its unique identifier. The generation process will be described in detail later. After matching the original picture with the advertising picture matching requirements within the specified advertising business scope, if it is found that the advertising picture matching requirements that can be met by the original picture are not matched. At this time, user "Alice" can receive the corresponding picture matching task from the copyright income platform. After analyzing the original pictures uploaded by "Alice" to meet the advertising picture matching requirements of the picture matching task she received, the right to use the original pictures can be authorized to the advertising business corresponding to the corresponding advertising picture matching requirements, and the original pictures can be applied to the advertising business (i.e., the original pictures are put on the advertising business) based on the pre-created smart contract, and displayed at the same time. Furthermore, based on the created picture matching smart contract, the user "Alice" can be issued income (i.e., copyright income points). The picture matching smart contract records the preset rules for issuing copyright income points to users who upload original pictures mentioned above. A smart contract is a computer protocol designed to disseminate, verify or execute contracts in an information-based manner. Smart contracts allow trusted transactions without a third party, which are traceable and irreversible.

In this embodiment, the consortium chain is aimed at members of a specific group and limited third parties. It designates multiple pre-selected nodes as bookkeepers. The generation of each block is jointly determined by all pre-selected nodes. It has the characteristics of openness, transparency and non-tamperability.

Continuing with step S104, in one embodiment of the present invention, when matching the original image with the acquired advertising image requirements, a preset image matching interface may be called first, and the pre-mined advertising image matching requirements may be retrieved using the image matching interface to obtain the advertising image matching requirements within the specified advertising business scope from the retrieved advertising image matching requirements. Then, the content information of the original image may be analyzed, and the analysis result may be matched with the acquired advertising image matching requirements.

Continuing to refer to step S104, in one embodiment of the present invention, in the process of obtaining the advertising illustration requirements within the specified advertising business scope from the pre-mined advertising illustration requirements, the advertising illustration requirements within the specified advertising business scope can be first obtained from the pre-mined advertising illustration requirements. Then, the advertising illustration requirements with a click-through rate (CTR) lower than a preset threshold are extracted from the obtained advertising illustration requirements. Furthermore, the original images are preferentially matched with the advertising illustration requirements with a click-through rate (CTR) lower than the preset threshold. If the original image does not match the advertising illustration requirements that it satisfies, the original image is continued to be matched with other advertising illustration requirements within the specified advertising business scope with a click-through rate (CTR) not lower than the preset threshold.

Usually, the demand for advertising pictures with a lower click-through rate corresponds to the business that urgently needs advertising pictures. Therefore, giving priority to matching original pictures with advertising pictures with a click-through rate (CTR) below a preset threshold can better match original pictures for advertising businesses and promptly meet the advertising pictures needs of those businesses that are in urgent need of pictures.

In one embodiment of the present invention, in order to ensure the security of copyright transactions of each user, a registration request carrying user information from any user can also be received. Then, the user information is parsed from the received registration request, and a corresponding account is registered for any user based on the user information. Furthermore, a unique points storage address is assigned to the successfully registered account, and the account and the corresponding points storage address are bound. In this embodiment, the points storage address can be used to store the copyright income points obtained by the user by uploading original pictures.

In an embodiment of the present invention, step S108 is executed. Based on the application of original pictures in the advertising business, when copyright revenue points of corresponding values are issued to the user who uploaded the original pictures according to preset rules, copyright revenue points of corresponding values can be issued to the points storage address corresponding to the account of the user who uploaded the original pictures according to preset rules.

In this embodiment, the method of determining the preset rules will directly affect the way in which users obtain copyright revenue points for original images. In one embodiment of the present invention, the copyright revenue points of the advertising business using the original images can be determined based on the number of clicks and/or browsing time, or the copyright revenue points of the corresponding value can be issued to the user at one time based on the business type of the advertising business. These two methods are introduced below.

Method 1: After the user's original picture is applied to the advertising business, the quality of the later effect of the advertising business is to a certain extent closely related to the original picture used. Therefore, it is a more reasonable choice to issue points to users based on the number of clicks and browsing time of the advertising business. Specifically, the number of clicks and/or browsing time of the advertising business that uses the original picture within a preset time period is first counted. Then, based on the counted number of clicks and/or browsing time of the advertising business, copyright revenue points of corresponding values are issued to the user who uploaded the original picture. Among them, the more clicks the advertising business has, the more copyright revenue points are issued to the user, and the longer the total time the advertising business is browsed, the more copyright revenue points are issued to the user.

Of course, points may also be issued to users who upload original pictures based on parameters similar to the number of clicks and browsing time of the advertising business, and the embodiment of the present invention does not make specific limitations on this.

Method 2: The advertising revenues obtained for advertising businesses of different business types are different. In order to simplify the copyright revenue process of users' original pictures, copyright revenue points can be issued to users at one time based on different types of advertising businesses. For example, first, determine the business type of the advertising business that uses original pictures. Then, based on the value of the copyright revenue points pre-set for the business type, copyright revenue points of the corresponding value are issued to users who upload original pictures at one time. In this embodiment, the corresponding copyright revenue point values are set in advance for the advertising business of each business type, and users can also make selections based on the corresponding copyright revenue point values when selecting advertising picture requirements.

In addition, in order to promptly notify users of the copyright income points they have obtained, the user's registered account can also be bound to the user's third-party communication account. When copyright income points of any value are obtained in the points storage address of the user account, a notification message can be sent to the communication account bound to the user account.

In one embodiment of the present invention, users can also check the copyright revenue points on their accounts at any time, and use the points on their accounts to exchange for items of equal value. Specifically, when a user's request to view the copyright revenue points of his own account is received, the copyright revenue points value in the points storage address corresponding to the user account is counted, and the copyright revenue points value obtained by the statistics is displayed. Then, the exchange items corresponding to the pre-set specified numerical points are obtained, and the items that can be exchanged by the copyright revenue points value obtained by the statistics are determined and recommended to the user. The user can exchange the desired items according to his needs and the value of the points. Therefore, the user can obtain the corresponding copyright points by using the original pictures for revenue authorization of the uploaded original pictures, and then use the points obtained to exchange the corresponding items to convert the original pictures into the corresponding value.

The following is an introduction using a specific embodiment to describe how users who upload original images obtain copyright revenue points, as well as the flow of revenue points.

Referring to Figure 2b, the commercialization team can use the commercialization platform to explore different advertising illustration requirements based on different advertising businesses. Then, the illustration task carrying the advertising illustration requirements is published to the copyright revenue platform, and the revenue platform can display the illustration task in the form of a bounty task. After the user uploads the original picture to the copyright protection platform, the copyright protection platform will generate a digital fingerprint for the original picture as its unique identifier. When the original picture is matched with the advertising illustration requirements within the specified advertising business scope, if it is found that the advertising illustration requirements that can be met by the original picture are not matched. At this time, the user can select the bounty task displayed from the copyright revenue platform, and then analyze whether the original picture uploaded by the user meets the advertising illustration requirements corresponding to the selected bounty task. If it meets, the right to use the original picture can be authorized to the advertising business corresponding to the corresponding advertising illustration requirements, and then obtain the corresponding advertising revenue (i.e., copyright revenue points). The copyright revenue points obtained by the user are issued by the points pool to the user account according to the above-mentioned preset rules, that is, the points pool transfers the copyright revenue points of the corresponding value to the points storage address bound to the user account.

In this embodiment, the user can use the points obtained to purchase other original pictures, such as using the points obtained to purchase the copyright of the original pictures with the to-be-sold mark, i.e., the picture copyright transaction process. Some handling fees (i.e., the corresponding copyright income points) may also be generated during the picture copyright transaction process, and these handling fees will be fed back into the points pool again. In addition, the user can also use the points obtained to exchange corresponding items in the points mall. The process of exchanging items has been introduced in the above embodiment and will not be repeated here.

In one embodiment of the present invention, in order to improve the information of the original picture, to better manage the original picture, and to help advertising operators to have a deeper understanding of the original picture, other relevant information of the original picture uploaded by the user can be further received, and a corresponding relationship between the other relevant information of the original picture and the original picture can be established, and the corresponding relationship can be stored. Among them, the original picture related information can include at least one of the type, title, creator information, work introduction, etc. of the original picture. This embodiment stores other relevant information of the original picture, which is actually a simple registration process of the copyright related information of the original picture.

For example, in this embodiment, the copyright-related information of the original picture can be input through the corresponding copyright registration interface. Referring to Figure 3, the "registration information" interface is the corresponding copyright registration interface, and Figure 3 only shows part of the content of the "registration information" interface. In Figure 3, the user can start the work registration by clicking the "register work" button. When the user clicks the "upload work" button, the original picture is uploaded, and then the type corresponding to the picture is selected through the drop-down menu in the "work type" option. For example, if the uploaded original picture is a photo, the work type can be directly selected as a photo. The user continues to register the information of the original picture by filling in the information in the options such as "work name", "author", and "copyright holder". Here, there is a "+" mark after "author" and "copyright holder", which means that multiple "authors" and "copyright holders" can be filled in. Of course, if the user regrets in the process of filling in the registration information and does not want to continue to register the work information, the registration information can also be cancelled by clicking the "cancel release" button.

The above introduces a simple registration process for information related to the copyright of original pictures. In order to further improve the copyright registration of original pictures and make the copyright registration of original pictures more secure and reliable, the embodiments of the present invention can also use trusted timestamps and digital signature technologies, and combine blockchain to provide ownership proof and existence proof services that comply with the international X9.95 protocol standard, to improve the copyright registration of copyrighted pictures (such as original pictures) to more effectively protect original content.

Before registering the copyright of an original image, you also need to obtain the corresponding digital fingerprint, hash value, author information, upload timestamp, and user signature of the original image. The following describes the generation and acquisition process of digital fingerprint, hash value, upload timestamp, and user signature.

First, when other attribute information (such as author information) of the original picture uploaded by the user is received, a preset hash algorithm is used to calculate the hash value of the original picture based on the original picture and its author information, and an upload timestamp is added to the original picture.

Then, a private key and a public key pair are generated for the original image, the hash value of the original image is encrypted using the private key to generate a user signature, and the generated user signature and the public key are combined to generate a digital fingerprint.

Furthermore, the evidence data items corresponding to the original image, including the digital fingerprint, hash value, author information, upload timestamp and user signature, as well as the original image itself and other attribute information are sent to the server and saved, so that the server can write the evidence data items and other attribute information corresponding to the original image into the blockchain to realize the copyright registration of the original image.

In this embodiment, the upload timestamp of the original image can be obtained in two ways: one is to receive a trusted timestamp carrying the signature information of the authority from an authority, and use the trusted timestamp of the authority as the upload timestamp of the original image. The other is to use the user declaration time as the original image upload time, wherein the user declaration time is declared by the user who uploads the original image.

In this embodiment, other attribute information of the original image (such as the type, title, and brief introduction of the original image), evidence data items (such as digital fingerprints, hash values, author information, upload timestamps, etc.), and public keys are written into the blockchain. The data information written into the blockchain is also stored in the corresponding storage system, so that a more complete copyright registration of the original image can be achieved.

The above registration information can be stored in a distributed storage system (such as a redis storage system) in a kv (Key-Value) format, where the digital fingerprint can be used as the key, and other attribute information, public keys, and stored data items of the original image can be used as the value. This storage method can facilitate the subsequent search for stored data items or other attribute information of the original image, that is, it can realize off-chain query.

Based on the same inventive concept, an embodiment of the present invention further provides a picture copyright revenue device, and Fig. 4 shows a schematic diagram of the structure of a picture copyright revenue device according to an embodiment of the present invention. Referring to Fig. 4, the picture copyright revenue device includes a first receiving module 410, a matching module 420, an application module 430, and a points issuing module 440.

The functions of the components or devices of the image copyright revenue generating device 400 according to the embodiment of the present invention and the connection relationship between the components are now introduced:

The first receiving module 410 is adapted to receive the original image uploaded by the user and the authorization instruction for the right to use the original image within the specified advertising business scope;

The matching module 420 is coupled to the first receiving module 410 and is adapted to obtain advertising picture requirements within the specified advertising business scope from the pre-mined advertising picture requirements, and match the original image with the obtained advertising picture requirements;

The application module 430 is coupled to the matching module 420 and is adapted to apply the original image to the advertising business corresponding to the matching advertising image requirement if the original image matches the advertising image requirement that the original image satisfies;

The points distribution module 440 is coupled with the application module 430 and is suitable for distributing copyright revenue points of corresponding values to users who upload original pictures according to preset rules based on the application of original pictures in advertising business.

In a real-time example of the present invention, the matching module 420 is further adapted to call a preset picture matching interface, use the picture matching interface to retrieve pre-mined advertising picture matching requirements, obtain advertising picture matching requirements within the specified advertising business scope from the retrieved advertising picture matching requirements, analyze the content information of the original image, and match the analysis result with the acquired advertising picture matching requirements.

In a real-time example of the present invention, the matching module 420 is also suitable for obtaining advertising illustration requirements within the specified advertising business scope from pre-mined advertising illustration requirements. Advertising illustration requirements with a click-through rate CTR lower than a preset threshold are extracted from the obtained advertising illustration requirements. Original images are preferentially matched with advertising illustration requirements with a click-through rate CTR lower than a preset threshold. If the original image does not match the advertising illustration requirements it satisfies, the original image continues to be matched with other advertising illustration requirements within the specified advertising business scope with a click-through rate CTR not lower than the preset threshold.

The embodiment of the present invention also provides another device for earning copyright of pictures. FIG5 shows a schematic diagram of the structure of the device for earning copyright of pictures according to another embodiment of the present invention. Referring to FIG5, the device for earning copyright of pictures 400 includes not only a first receiving module 410, a matching module 420, an application module 430, and a points issuing module 440, but also a display module 450, a selection module 460, an analysis module 470, a second receiving module 480, a registration module 490, and a binding module 500. Among them,

The display module 450 is coupled to the matching module 420 and is adapted to display the acquired advertising picture requirements within the specified advertising business scope if the original image does not match the advertising picture requirements that it satisfies.

The selection module 460 is coupled to the display module 450 and is adapted to receive an advertisement picture requirement selected by a user from among the displayed advertisement picture requirements.

The analysis module 470 is coupled to the selection module 460 and is suitable for analyzing whether the original image meets the selected advertising image requirements.

The application module 430 is also suitable for applying the original picture to the advertising business corresponding to the selected advertising picture requirement if the analysis module 470 analyzes that the original picture meets the selected advertising picture requirement.

The second receiving module 480 is adapted to receive a registration request carrying user information from a user who uploaded an original picture.

The registration module 490 is coupled to the second receiving module 480 and is adapted to parse the user information from the received registration request and register a corresponding account for the user based on the user information.

The binding module 500 is coupled with the registration module 490 and the points issuing module 440 respectively, and is suitable for allocating a unique points storage address to a successfully registered account, and binding the account with the corresponding points storage address.

The embodiment of the present invention also provides another device for earning copyright of pictures. FIG6 shows a schematic diagram of the structure of the device for earning copyright of pictures according to another embodiment of the present invention. Referring to FIG6, in addition to the above modules, the device for earning copyright of pictures 400 also includes a viewing module 510, a statistics module 520, a recommendation module 530, and a copyright registration module 540.

The viewing module 510, coupled with the binding module 500, is suitable for receiving a user's request to view the copyright revenue points of his own account.

The statistics module 520 is coupled with the viewing module 510 and is suitable for counting the copyright revenue points in the points storage address corresponding to the user account and displaying the copyright revenue points obtained by counting.

The recommendation module 530 is coupled with the statistical module 520 and is suitable for obtaining redemption items corresponding to preset designated numerical points, determining items that can be redeemed with the copyright revenue points obtained by statistics, and recommending them to users.

The copyright registration module 540 is coupled with the first receiving module 410 and is adapted to receive other attribute information of the original image uploaded by the user after the first receiving module 410 receives the original image uploaded by the user and the authorization indication of the right to use the original image within the specified advertising business scope, wherein the other attribute information includes at least one of the author information, type, title, and work introduction of the original image. The hash value of the original image is calculated using a preset hash algorithm based on the original image and its author information, and an upload timestamp is added to the original image. A private key and a public key pair are generated for the original image, and the hash value of the original image is encrypted using the private key to generate a user signature, and the generated user signature and the public key are combined to generate a digital fingerprint. The evidence data items corresponding to the original image, including the digital fingerprint, hash value, author information, upload timestamp, and user signature, as well as the original image itself and other attribute information are sent to the server and saved; the server writes the evidence data items and other attribute information corresponding to the original image into the blockchain to realize the copyright registration of the original image.

In a real-time example of the present invention, the points distribution module 440 is also suitable for distributing copyright revenue points of corresponding values to the points storage address corresponding to the account of the user who uploaded the original picture according to preset rules based on the application of the original picture in the advertising business.

In a real-time example of the present invention, the points issuing module 440 is also adapted to count the number of clicks and/or browsing time of the advertising business using the original image within a preset time period. Based on the counted number of clicks and/or browsing time of the advertising business, the copyright income points of corresponding values are issued to the user who uploaded the original image.

In a real-time example of the present invention, the points issuing module 440 is also adapted to determine the business type of the advertising business using original images, and issue copyright income points of corresponding values to the user who uploaded the original image at one time according to the value of copyright income points pre-set for the business type.

The present invention also provides a computer storage medium storing computer program code. When the computer program code runs on a computing device, the computing device executes the image copyright revenue method in any of the above embodiments.

The present invention also provides a computing device, comprising a processor; a memory storing computer program code; when the computer program code is executed by the processor, the computing device executes the image copyright income method in any of the above embodiments.

According to any one of the above preferred embodiments or a combination of multiple preferred embodiments, the embodiments of the present invention can achieve the following beneficial effects:

In an embodiment of the present invention, first, the original pictures uploaded by the user and the authorization instructions for the right to use the original pictures within the specified advertising business scope are received, and then the advertising picture requirements within the specified advertising business scope are obtained from the pre-mined advertising picture requirements, and the original pictures are matched with the obtained advertising picture requirements. If the original picture matches the advertising picture requirements that it satisfies, the original picture is applied to the advertising business corresponding to the matching advertising picture requirements. Finally, based on the application of the original pictures in the advertising business, the copyright income points of the corresponding values are issued to the users who upload the original pictures according to the preset rules. Therefore, the adoption of the scheme of the present invention can not only effectively protect the original pictures uploaded by the users, but also help the users to obtain the income of equal value by using the original pictures uploaded by them, thereby effectively solving the problem that ordinary users in the prior art find it difficult to create income by using their original content, and improving the creative enthusiasm of the original users. Furthermore, the scheme of the present invention can also effectively guide users to upload more copyright pictures with commercial value.

Those skilled in the art can clearly understand that the specific working processes of the systems, devices and units described above can refer to the corresponding processes in the aforementioned method embodiments, and for the sake of brevity, they are not further described here.

In addition, the functional units in various embodiments of the present invention may be physically independent of each other, or two or more functional units may be integrated together, or all functional units may be integrated into one processing unit. The above integrated functional units may be implemented in the form of hardware, or in the form of software or firmware.

Those skilled in the art can understand that if the integrated functional unit is implemented in the form of software and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present invention can essentially or all or part of the technical solution can be embodied in the form of a software product. The computer software product is stored in a storage medium, which includes a number of instructions to enable a computing device (such as a personal computer, a server, or a network device, etc.) to execute all or part of the steps of the method described in each embodiment of the present invention when running the instructions. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (ROM), random access memory (RAM), disk or optical disk and other media that can store program codes.

Alternatively, all or part of the steps of implementing the aforementioned method embodiments may be accomplished by hardware associated with program instructions (such as a computing device such as a personal computer, a server, or a network device), and the program instructions may be stored in a computer-readable storage medium. When the program instructions are executed by a processor of a computing device, the computing device executes all or part of the steps of the methods described in the embodiments of the present invention.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit it. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that within the spirit and principles of the present invention, the technical solutions described in the aforementioned embodiments can still be modified, or some or all of the technical features can be replaced by equivalents. However, these modifications or replacements do not deviate from the protection scope of the present invention.

Claims (22)

1. A picture copyright profit method is applied to a scene of original pictures obtaining profits based on advertisement service, and comprises the following steps:

receiving an original picture uploaded by a user and an authorization instruction for the use right of the original picture in a specified advertisement service range;

Acquiring advertisement map matching requirements in a specified advertisement service range from pre-mined advertisement map matching requirements, and matching the original picture with the acquired advertisement map matching requirements;

if the original picture is matched with the advertisement matching picture requirement which is met by the original picture, the original picture is applied to the advertisement business corresponding to the matched advertisement matching picture requirement;

based on the application of the original picture in the advertisement service, issuing a copyright and income point with corresponding value for a user uploading the original picture according to a preset rule.

2. The method of claim 1, further comprising:

if the original picture is not matched with the advertisement picture allocation requirement which is met by the original picture, displaying the acquired advertisement picture allocation requirement in the appointed advertisement service range;

receiving advertisement map matching requirements selected by a user from the displayed advertisement map matching requirements;

analyzing whether the original picture meets the requirement of the selected advertisement distribution picture or not;

if yes, the original picture is applied to the advertisement business corresponding to the selected advertisement distribution picture requirement.

3. The method of claim 1, wherein obtaining advertisement matching requirements within a specified advertisement traffic range from pre-mined advertisement matching requirements, matching the original picture with the obtained advertisement matching requirements, comprises:

Calling a preset map matching interface;

utilizing the map matching interface to call up pre-mined advertisement map matching requirements, and acquiring advertisement map matching requirements in a specified advertisement service range from the called advertisement map matching requirements;

and analyzing the content information of the original picture, and matching the analysis result with the acquired advertisement picture matching requirement.

4. The method of claim 3, wherein obtaining advertisement profile requirements within a specified advertisement traffic range from pre-mined advertisement profile requirements comprises:

acquiring advertisement map matching requirements in a specified advertisement service range from pre-mined advertisement map matching requirements;

extracting advertisement map matching requirements with click through rate CTR lower than a preset threshold from the acquired advertisement map matching requirements;

preferentially matching the original picture with the advertisement picture allocation requirement that the click through rate CTR is lower than a preset threshold;

if the original picture is not matched with the advertisement picture matching requirement which is met by the original picture, continuing to match the original picture with the advertisement picture matching requirement of which the click through rate CTR is not lower than a preset threshold value in the appointed advertisement service range.

5. The method of any of claims 1-4, further comprising:

Receiving a registration request of a user uploading the original picture, wherein the registration request carries user information;

analyzing the user information from the received registration request, and registering a corresponding account for the user based on the user information;

and allocating a unique point storage address for the successfully registered account, and binding the account with the point storage address corresponding to the account.

6. The method according to any one of claims 1-4, wherein issuing a copyright benefit score of a corresponding value to a user uploading the original picture according to a preset rule based on an application of the original picture in an advertisement service, comprises:

and based on the application of the original picture in the advertisement service, issuing a copyright and income point with corresponding numerical value in a point storage address corresponding to the account where the user uploading the original picture is located according to a preset rule.

7. The method according to any one of claims 1-4, wherein issuing a copyright benefit score of a corresponding value to a user uploading the original picture according to a preset rule based on an application of the original picture in an advertisement service, comprises:

counting click quantity and/or browsing duration of an advertisement service applying the original picture in a preset time period;

And issuing a copyright benefit point with a corresponding value for a user uploading the original picture according to the counted click quantity and/or browsing duration of the advertisement service.

8. The method according to any one of claims 1-4, wherein issuing a copyright benefit score of a corresponding value to a user uploading the original picture according to a preset rule based on an application of the original picture in an advertisement service, comprises:

determining the service type of the advertisement service applying the original picture;

and distributing the copyright gain point of the corresponding value to the user uploading the original picture at one time according to the value of the copyright gain point preset for the service type.

9. The method of any of claims 1-4, further comprising:

receiving a request for checking copyright profit credits of a user to an account of the user;

counting the copyright profit integral value in the integral storage address corresponding to the user account, and displaying the counted copyright profit integral value;

acquiring a converted article corresponding to a preset designated numerical point, determining and counting the article which can be converted by the copyright gain numerical point, and recommending the article to the user.

10. The method according to any one of claims 1-4, wherein after receiving an original picture uploaded by a user and an authorization indication for use of the original picture within a specified advertising service range, further comprising:

Receiving other attribute information of the original picture uploaded by the user, wherein the other attribute information comprises at least one of author information, type, title and work introduction of the original picture;

calculating a hash value of the original picture by adopting a preset hash algorithm based on the original picture and the author information thereof, and adding an uploading time stamp to the original picture;

generating a private key and a public key pair for the original picture, encrypting a hash value of the original picture by using the private key to generate a user signature, and combining the generated user signature and the public key to generate a digital fingerprint;

transmitting a certification data item corresponding to the original picture and comprising the digital fingerprint, the hash value, the author information, the uploading timestamp and the user signature, the original picture and the other attribute information to a server and storing the certification data item; and writing the certification data item and other attribute information corresponding to the original picture into a blockchain by the server to realize copyright registration of the original picture.

11. A picture copyright profit device, comprising:

the first receiving module is suitable for receiving the original picture uploaded by the user and the authorization indication of the use right of the original picture in the appointed advertising service range;

The matching module is suitable for acquiring advertisement matching diagram requirements in a specified advertisement service range from advertisement matching diagram requirements mined in advance, and matching the original pictures with the acquired advertisement matching diagram requirements;

the application module is suitable for applying the original picture to the advertisement business corresponding to the matched advertisement picture matching requirement if the original picture is matched with the advertisement picture matching requirement which is met by the original picture;

and the point issuing module is suitable for issuing copyright and income points of corresponding values for a user uploading the original picture according to a preset rule based on the application of the original picture in the advertisement service.

12. The apparatus of claim 11, further comprising:

the display module is suitable for displaying the acquired advertisement picture allocation requirements in the appointed advertisement service range if the original picture is not matched with the satisfied advertisement picture allocation requirements;

the selection module is suitable for receiving advertisement map matching requirements selected by a user from the displayed advertisement map matching requirements;

the analysis module is suitable for analyzing whether the original picture meets the requirement of the selected advertisement distribution picture or not;

the application module is further adapted to apply the original picture to the advertisement service corresponding to the selected advertisement distribution demand if the analysis module analyzes that the original picture meets the selected advertisement distribution demand.

13. The apparatus of claim 11, wherein the matching module is further adapted to:

calling a preset map matching interface;

utilizing the map matching interface to call up pre-mined advertisement map matching requirements, and acquiring advertisement map matching requirements in a specified advertisement service range from the called advertisement map matching requirements;

and analyzing the content information of the original picture, and matching the analysis result with the acquired advertisement picture matching requirement.

14. The apparatus of claim 13, wherein the matching module is further adapted to:

acquiring advertisement map matching requirements in a specified advertisement service range from pre-mined advertisement map matching requirements;

extracting advertisement map matching requirements with click through rate CTR lower than a preset threshold from the acquired advertisement map matching requirements;

preferentially matching the original picture with the advertisement picture allocation requirement that the click through rate CTR is lower than a preset threshold;

if the original picture is not matched with the advertisement picture matching requirement which is met by the original picture, continuing to match the original picture with the advertisement picture matching requirement of which the click through rate CTR is not lower than a preset threshold value in the appointed advertisement service range.

15. The apparatus of any of claims 11-14, further comprising:

The second receiving module is suitable for receiving a registration request of the user uploading the original picture and carrying user information;

the registration module is suitable for analyzing the user information from the received registration request and registering a corresponding account for the user based on the user information;

and the binding module is suitable for distributing a unique integral storage address for the successfully registered account and binding the account and the integral storage address corresponding to the account.

16. The apparatus of claim 15, wherein the credit issuing module is further adapted to:

and based on the application of the original picture in the advertisement service, issuing a copyright and income point with corresponding numerical value in a point storage address corresponding to the account where the user uploading the original picture is located according to a preset rule.

17. The apparatus of any of claims 11-14, wherein the credit issuing module is further adapted to:

counting click quantity and/or browsing duration of an advertisement service applying the original picture in a preset time period;

and issuing a copyright benefit point with a corresponding value for a user uploading the original picture according to the counted click quantity and/or browsing duration of the advertisement service.

18. The apparatus of any of claims 11-14, wherein the credit issuing module is further adapted to:

Determining the service type of the advertisement service applying the original picture;

and distributing the copyright gain point of the corresponding value to the user uploading the original picture at one time according to the value of the copyright gain point preset for the service type.

19. The apparatus of any of claims 11-14, further comprising:

the viewing module is suitable for receiving a viewing request of a user for the copyright benefit points of the account;

the statistics module is suitable for counting the copyright profit score value in the score storage address corresponding to the user account and displaying the counted copyright profit score value;

and the recommending module is suitable for acquiring the converted articles corresponding to the preset appointed numerical point, determining the articles which can be converted by counting the obtained copyright profit numerical point, and recommending the articles to the user.

20. The apparatus according to any of claims 11-14, further comprising a rights registering module adapted to: after the first receiving module receives the original picture uploaded by the user and the authorization indication of the use right of the original picture in the specified advertising service range,

receiving other attribute information of the original picture uploaded by the user, wherein the other attribute information comprises at least one of author information, type, title and work introduction of the original picture;

Calculating a hash value of the original picture by adopting a preset hash algorithm based on the original picture and the author information thereof, and adding an uploading time stamp to the original picture;

generating a private key and a public key pair for the original picture, encrypting a hash value of the original picture by using the private key to generate a user signature, and combining the generated user signature and the public key to generate a digital fingerprint;

transmitting a certification data item corresponding to the original picture and comprising the digital fingerprint, the hash value, the author information, the uploading timestamp and the user signature, the original picture and the other attribute information to a server and storing the certification data item; and writing the certification data item and other attribute information corresponding to the original picture into a blockchain by the server to realize copyright registration of the original picture.

21. A computer storage medium storing computer program code which, when run on a computing device, causes the computing device to perform the picture copy right benefit method of any of claims 1-10.

22. A computing device, comprising: a processor; a memory storing computer program code; the computer program code, when executed by the processor, causes the computing device to perform the picture copy right benefit method of any of claims 1-10.