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CN109003136A - Mobile advertisement system with adaptability and advertisement playing method thereof - Google Patents

Mobile advertisement system with adaptability and advertisement playing method thereof Download PDF

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Publication number
CN109003136A
CN109003136A CN201810808792.3A CN201810808792A CN109003136A CN 109003136 A CN109003136 A CN 109003136A CN 201810808792 A CN201810808792 A CN 201810808792A CN 109003136 A CN109003136 A CN 109003136A
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CN
China
Prior art keywords
module
electrically connected
advertisement
display
display screen
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201810808792.3A
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Chinese (zh)
Inventor
周小舟
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guangzhou Xinlu Information Technology Co ltd
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Guangzhou Xinlu Information Technology Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Guangzhou Xinlu Information Technology Co ltd filed Critical Guangzhou Xinlu Information Technology Co ltd
Priority to CN201810808792.3A priority Critical patent/CN109003136A/en
Publication of CN109003136A publication Critical patent/CN109003136A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0252Targeted advertisements based on events or environment, e.g. weather or festivals
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0265Vehicular advertisement

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Environmental & Geological Engineering (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention relates to the technical field of advertisements, in particular to a mobile advertisement system with adaptability, wherein a control end is connected with a plurality of mobile display ends through internet signals, the mobile display ends are respectively arranged on different vehicles so as to release mobile advertisements, a microprocessor is arranged in each mobile display end and is electrically connected with a data receiver, a storage battery and a storage, the data receiver is connected with the control end through internet signals, the microprocessor is also electrically connected with a real-time display unit and a data acquisition module, the real-time display unit is electrically connected with a display screen, the display screen is arranged in the vehicle, and the data acquisition module is also electrically connected with an infrared camera and a speed sensor. The invention also provides a mobile advertisement playing method with adaptability. The invention can selectively play the advertisement, thereby ensuring the quality of advertisement playing.

Description

A kind of adaptable moving advertising system and its advertisement broadcast method
Technical field
The present invention relates to technical field of advertisement, more particularly to a kind of adaptable moving advertising system and its advertisement to broadcast Put method.
Background technique
Advertisement is the omnipresent, activity that always has in human society.Mankind ancestors start with posture, sound, fire Light carries out advertizing, invents and uses again later language and text, expand the depth and range of advertizing.Mass media The appearance of media makes one series advertisements and propagates the variation that matter occurs again.The generality of advertisement phenomenon and its popularity of effect, make Obtain the meaning that many experts, scholar both at home and abroad explore advertisement one after another.Since advertising media is all kinds of, each not phase of advertisement mode Together, advertisement mechanism has his own strong points, and advertisement extension is numerous and complicated numerous and jumbled, and people probe into the selected angle of advertisement and are not quite similar again in addition, The advertisement side analyzed theory school even far from each other therefore different inevitably holds one's opinion to the understanding of advertisement.With The fast development of present public transport has become a part that people go out in stroke, due to flow of the people, it is wide Publicity value is accused also just to embody, and in the prior art, all it is to carry out advertising by putting up posters, is not able to satisfy existing In the demand of development, for this purpose, we have proposed a kind of adaptable moving advertising systems and its advertisement broadcast method.
Summary of the invention
The purpose of the present invention is to solve disadvantages existing in the prior art, and the shifting that the one kind proposed is adaptable Dynamic ad system and its advertisement broadcast method.
To achieve the goals above, present invention employs following technical solutions:
A kind of adaptable moving advertising system, including control terminal are designed, and control terminal is placed in moving advertising administrative office, institute It states control terminal and multiple mobile display ends is connected with by internet signal, multiple mobile display ends are separately positioned on different On vehicle, to carry out moving advertising publication, microprocessor is provided in the mobile display end, and microprocessor is electrically connected There are data sink, battery and reservoir, the data sink is connected to control terminal by internet signal, described micro- Processor is also electrically connected with real-time display unit and data acquisition module, and real-time display unit is electrically connected with display Screen, the display screen are installed in the vehicle portion, and the data acquisition module is also electrically connected with infrared camera and speed sense Device is answered, and infrared camera is mounted on inside the vehicle, the speed sensor is installed in the vehicle portion, is used for real-time collecting vehicle Speed.
Preferably, it is provided with central processing unit in the control terminal, and to be electrically connected with advertising information defeated for central processing unit Enter module, operation module, storage module, power supply module and synchronous transfer mode, the synchronous transfer mode passes through internet Signal is connected on data sink.
Preferably, it is provided with microchip in the real-time display unit, and microchip is electrically connected at microprocessor, The microchip is electrically connected with timing module, data switching module and data extraction module, and data switching module electricity Property be connected with format converter, the format converter is electrically connected on a display screen, the data extraction module also electricity respectively Property is connected to data switching module and reservoir.
Preferably, the microprocessor is also electrically connected with execution module, starting module, closedown module and timer, The starting module is electrically connected in execution module, and the closedown module is electrically connected on the timer, the starting module And closedown module is also electrically connected on a display screen.
The present invention also provides a kind of adaptable moving advertising playback methods, the specific steps are as follows:
A, according to customer demand, ad content is input to using advertising information input module by central processing unit by operation module It is interior, determine it is errorless after, storage is in storage module, and at the same time, synchronous transfer mode shares ad content by internet To different mobile display ends, in case advertisement is shown;
B, it after pending data receiver receives ad content, is stored by microprocessor to reservoir, needs to carry out wide It accuses when playing, extracts ad content into reservoir from real-time display unit, then real-time display is on a display screen;
C, car speed can be acquired according to speed sensor in real time, if speed sensor senses speed, then execution module Starting module work is controlled, then starting module starts display screen, plays to carry out advertisement display, if speed sensor incudes Less than speed, then timer, until closedown module then closes display screen after timing, stops according to timing is set for Advertisement plays;
D, during stopping advertisement, infrared camera is started to work, if infrared camera captures information, then execution module control Starting module work processed, then starting module starts display screen, plays to carry out advertisement display, if infrared camera captures letter Breath disappears, then timer, until closedown module then closes display screen after timing, stops wide according to timing is set for It accuses and plays.
Preferably, in B, steps are as follows for the display of real-time display unit:
(1), when needing to play advertisement, data are extracted from data extraction module to reservoir, are then transmit to data switching mould Block is shown on a display screen after format converter is converted;
(2), then timer can control the display time of advertisement, carry out advertisement by data switching module within the set time and cut It changes, so as to show next advertisement.
The adaptable moving advertising system of one kind proposed by the present invention and its advertisement broadcast method, beneficial effect exist In: the adaptable moving advertising system can whether there is pedestrian, choosing in the travel speed and vehicle according to vehicle The carry out advertisement broadcasting of selecting property so as to guarantee the quality of advertisement broadcasting, and changes traditional formula advertisement of putting up posters, energy Enough advertisement broadcastings in different vehicle are managed collectively, and improve the efficiency of advertisement broadcasting, meet intelligent society now The demand of development.
Detailed description of the invention
Fig. 1 is the system block diagram of the adaptable moving advertising system of one kind proposed by the present invention.
Fig. 2 is the system block diagram of the mobile display end of the adaptable moving advertising system of one kind proposed by the present invention.
Fig. 3 is the system frame of the real-time display unit of the adaptable moving advertising system of one kind proposed by the present invention Figure.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.
Referring to Fig.1-3, a kind of adaptable moving advertising system, including control terminal, and control terminal is placed in movement extensively Administrative office is accused, control terminal is connected with multiple mobile display ends by internet signal, and multiple mobile display ends are separately positioned on not On same vehicle, to carry out moving advertising publication, central processing unit is provided in control terminal, and central processing unit is electrically connected There are advertising information input module, operation module, storage module, power supply module and synchronous transfer mode, synchronous transfer mode is logical It crosses internet signal to be connected on data sink, integrated management can be carried out to multiple mobile display ends, additionally it is possible to carry out wide The input of content is accused, and transmits it to mobile display end and carries out advertisement broadcasting, vehicle is specially bus either city Rail traffic vehicles.
Be provided with microprocessor in mobile display end, and microprocessor be electrically connected with data sink, battery and Reservoir, data sink are connected to control terminal by internet signal, and microprocessor is also electrically connected with real-time display unit And data acquisition module, and real-time display unit is electrically connected with display screen, display screen is installed in the vehicle portion, data acquisition Module is also electrically connected with infrared camera and speed sensor, and infrared camera is mounted on inside the vehicle, speed sense Device is answered to be installed in the vehicle portion, it, can when vehicle travels, by being arranged inside the vehicle for acquiring car speed in real time Display screen watches advertisement convenient for pedestrian, improves advertisement play quality, and infrared camera can also be as needed, carries out video Either picture collection.
Microchip is provided in real-time display unit, and microchip is electrically connected at microprocessor, microchip electricity Property be connected with timing module, data switching module and data extraction module, and data switching module is electrically connected with format and turns Parallel operation, format converter be electrically connected on a display screen, data extraction module be also electrically connected in data switching module with And reservoir, different advertisements can be switched over according to demand, and set different advertisement display times.
Microprocessor is also electrically connected with execution module, starting module, closedown module and timer, and starting module is electrical It is connected in execution module, closedown module is electrically connected on the timer, and starting module and closedown module are also electrically connected On a display screen, can display screen be closed and started according to demand.
The present invention also provides a kind of adaptable moving advertising playback methods, the specific steps are as follows:
A, according to customer demand, ad content is input to using advertising information input module by central processing unit by operation module It is interior, determine it is errorless after, storage is in storage module, and at the same time, synchronous transfer mode shares ad content by internet To different mobile display ends, in case advertisement is shown;
B, it after pending data receiver receives ad content, is stored by microprocessor to reservoir, needs to carry out wide It accuses when playing, extracts ad content into reservoir from real-time display unit, then real-time display is on a display screen;
C, car speed can be acquired according to speed sensor in real time, if speed sensor senses speed, then execution module Starting module work is controlled, then starting module starts display screen, plays to carry out advertisement display, if speed sensor incudes Less than speed, then timer, until closedown module then closes display screen after timing, stops according to timing is set for Advertisement plays;
D, during stopping advertisement, infrared camera is started to work, if infrared camera captures information, then execution module control Starting module work processed, then starting module starts display screen, plays to carry out advertisement display, if infrared camera captures letter Breath disappears, then timer, until closedown module then closes display screen after timing, stops wide according to timing is set for It accuses and plays.
In B, steps are as follows for the display of real-time display unit:
(1), when needing to play advertisement, data are extracted from data extraction module to reservoir, are then transmit to data switching mould Block is shown on a display screen after format converter is converted;
(2), then timer can control the display time of advertisement, carry out advertisement by data switching module within the set time and cut It changes, so as to show next advertisement.
The adaptable moving advertising system can go according to whether there is in the travel speed and vehicle of vehicle People, selective carry out advertisement broadcasting, so as to guarantee the quality of advertisement broadcasting, and it is wide to change traditional formula of putting up posters It accuses, the advertisement in different vehicle can be played and be managed collectively, improved the efficiency of advertisement broadcasting, meet present intelligence The demand of social development.
More than, it is merely preferred embodiments of the present invention, but scope of protection of the present invention is not limited thereto, it is any Those familiar with the art in the technical scope disclosed by the present invention, according to the technique and scheme of the present invention and its invents Design is subject to equivalent substitution or change, should be covered by the protection scope of the present invention.

Claims (6)

1. a kind of adaptable moving advertising system, including control terminal, and control terminal is placed in moving advertising administrative office, it is special Sign is that the control terminal is connected with multiple mobile display ends by internet signal, and multiple mobile display ends are set respectively It sets on different vehicles, to carry out moving advertising publication, is provided with microprocessor, and micro process in the mobile display end Device is electrically connected with data sink, battery and reservoir, and the data sink is connected to control by internet signal End processed, the microprocessor is also electrically connected with real-time display unit and data acquisition module, and real-time display unit is electrical It is connected with display screen, the display screen is installed in the vehicle portion, and the data acquisition module is also electrically connected with infrared camera And speed sensor, and infrared camera is mounted on inside the vehicle, the speed sensor is installed in the vehicle portion, is used for Acquisition car speed in real time.
2. the adaptable moving advertising system of one kind according to claim 1, which is characterized in that in the control terminal It is provided with central processing unit, and central processing unit is electrically connected with advertising information input module, operation module, storage module, confession Electric module and synchronous transfer mode, the synchronous transfer mode are connected on data sink by internet signal.
3. the adaptable moving advertising system of one kind according to claim 1, which is characterized in that the real-time display Microchip is provided in unit, and microchip is electrically connected at microprocessor, the microchip is electrically connected with timing Module, data switching module and data extraction module, and data switching module is electrically connected with format converter, the format Converter is electrically connected on a display screen, and the data extraction module is also electrically connected in data switching module and storage Device.
4. the adaptable moving advertising system of one kind according to claim 1, which is characterized in that the microprocessor It is also electrically connected with execution module, starting module, closedown module and timer, the starting module is electrically connected at execution mould On block, the closedown module is electrically connected on the timer, and the starting module and closedown module are also electrically connected at aobvious In display screen.
5. a kind of adaptable moving advertising playback method, which is characterized in that specific step is as follows:
A, according to customer demand, ad content is input to using advertising information input module by central processing unit by operation module It is interior, determine it is errorless after, storage is in storage module, and at the same time, synchronous transfer mode shares ad content by internet To different mobile display ends, in case advertisement is shown;
B, it after pending data receiver receives ad content, is stored by microprocessor to reservoir, needs to carry out wide It accuses when playing, extracts ad content into reservoir from real-time display unit, then real-time display is on a display screen;
C, car speed can be acquired according to speed sensor in real time, if speed sensor senses speed, then execution module Starting module work is controlled, then starting module starts display screen, plays to carry out advertisement display, if speed sensor incudes Less than speed, then timer, until closedown module then closes display screen after timing, stops according to timing is set for Advertisement plays;
D, during stopping advertisement, infrared camera is started to work, if infrared camera captures information, then execution module control Starting module work processed, then starting module starts display screen, plays to carry out advertisement display, if infrared camera captures letter Breath disappears, then timer, until closedown module then closes display screen after timing, stops wide according to timing is set for It accuses and plays.
6. the adaptable moving advertising system of one kind according to claim 5, which is characterized in that aobvious in real time in B Showing the display of unit, steps are as follows:
(1), when needing to play advertisement, data are extracted from data extraction module to reservoir, are then transmit to data switching mould Block is shown on a display screen after format converter is converted;
(2), then timer can control the display time of advertisement, carry out advertisement by data switching module within the set time and cut It changes, so as to show next advertisement.
CN201810808792.3A 2018-07-23 2018-07-23 Mobile advertisement system with adaptability and advertisement playing method thereof Pending CN109003136A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201810808792.3A CN109003136A (en) 2018-07-23 2018-07-23 Mobile advertisement system with adaptability and advertisement playing method thereof

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201810808792.3A CN109003136A (en) 2018-07-23 2018-07-23 Mobile advertisement system with adaptability and advertisement playing method thereof

Publications (1)

Publication Number Publication Date
CN109003136A true CN109003136A (en) 2018-12-14

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110009412A (en) * 2019-03-29 2019-07-12 广东邮电职业技术学院 Moving advertising playback method, device, equipment and system based on visible angle

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101890923A (en) * 2009-05-22 2010-11-24 触动多媒体技术(上海)有限公司 Vehicle-mounted multimedia advertisement recreational interactive equipment system
CN103345902A (en) * 2013-07-05 2013-10-09 天津奇庶广告有限公司 Intelligent advertisement display screen
CN105247600A (en) * 2013-06-03 2016-01-13 艾摩托维特私人有限公司 Device and system for displaying advertising
CN107111825A (en) * 2014-10-01 2017-08-29 Gui环球产品有限公司 Distributed ad system and its application method
CN107392672A (en) * 2017-07-28 2017-11-24 广东兴达顺科技有限公司 A kind of advertisement broadcast method and vehicle arrangement

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101890923A (en) * 2009-05-22 2010-11-24 触动多媒体技术(上海)有限公司 Vehicle-mounted multimedia advertisement recreational interactive equipment system
CN105247600A (en) * 2013-06-03 2016-01-13 艾摩托维特私人有限公司 Device and system for displaying advertising
CN103345902A (en) * 2013-07-05 2013-10-09 天津奇庶广告有限公司 Intelligent advertisement display screen
CN107111825A (en) * 2014-10-01 2017-08-29 Gui环球产品有限公司 Distributed ad system and its application method
CN107392672A (en) * 2017-07-28 2017-11-24 广东兴达顺科技有限公司 A kind of advertisement broadcast method and vehicle arrangement

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110009412A (en) * 2019-03-29 2019-07-12 广东邮电职业技术学院 Moving advertising playback method, device, equipment and system based on visible angle
CN110009412B (en) * 2019-03-29 2021-01-26 广东邮电职业技术学院 Mobile advertisement playing method, device, equipment and system based on visual angle

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Application publication date: 20181214