CN107392672A - A kind of advertisement broadcast method and vehicle arrangement - Google Patents
A kind of advertisement broadcast method and vehicle arrangement Download PDFInfo
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- CN107392672A CN107392672A CN201710636461.1A CN201710636461A CN107392672A CN 107392672 A CN107392672 A CN 107392672A CN 201710636461 A CN201710636461 A CN 201710636461A CN 107392672 A CN107392672 A CN 107392672A
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- 238000000034 method Methods 0.000 title claims abstract description 35
- 238000001514 detection method Methods 0.000 description 14
- 238000004590 computer program Methods 0.000 description 6
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- 238000004891 communication Methods 0.000 description 5
- 230000004044 response Effects 0.000 description 4
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- 238000010168 coupling process Methods 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07B—TICKET-ISSUING APPARATUS; FARE-REGISTERING APPARATUS; FRANKING APPARATUS
- G07B15/00—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points
- G07B15/06—Arrangements for road pricing or congestion charging of vehicles or vehicle users, e.g. automatic toll systems
- G07B15/063—Arrangements for road pricing or congestion charging of vehicles or vehicle users, e.g. automatic toll systems using wireless information transmission between the vehicle and a fixed station
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Abstract
The embodiment of the invention discloses a kind of advertisement broadcast method and vehicle arrangement, wherein, this method includes：Receive the advertising message that roadside unit is sent；The travel speed of target vehicle is obtained, and by the travel speed compared with default First Speed threshold value；When the travel speed is less than the First Speed threshold value, the advertising message is played.Using the embodiment of the present invention, advertising message can be played by combining Vehicle Speed, be bothered with reducing to caused by vehicle user.
Description
Technical Field
The invention relates to the technical field of communication, in particular to an advertisement playing method and vehicle equipment.
Background
At present, Electronic Toll Collection (ETC) systems are greatly developed, which can reduce labor cost and improve charging efficiency. In the ETC system, a roadside Unit (RSU) communicates with an On Board Unit (OBU) mounted On a vehicle On a road, and the vehicle that has completed a transaction and has completed a toll passes through a toll collection system by raising a lever.
Many manufacturers use the ETC system to deliver advertisements at present, when a vehicle approaches a toll station, the advertisement information can be directly sent to the vehicle, and the vehicle can directly play the advertisement information, however, the playing of the advertisement often disturbs vehicle users.
Disclosure of Invention
The embodiment of the invention provides an advertisement playing method and vehicle equipment, which can play advertisement information by combining the running speed of a vehicle so as to reduce the disturbance to a vehicle user.
In a first aspect, an embodiment of the present invention provides an advertisement playing method, where the method includes:
receiving advertisement information sent by a road side unit;
acquiring the running speed of a target vehicle, and comparing the running speed with a preset first speed threshold value;
and when the running speed is less than the first speed threshold value, playing the advertisement information.
Optionally, the playing the advertisement information includes:
and outputting the advertisement information in an audio and video playing mode through a preset audio and video display device.
Optionally, comparing the running speed with a preset second speed threshold;
further, the playing the advertisement information includes:
and when the running speed is greater than the first speed threshold and less than the second speed threshold, outputting the advertisement information only in an audio playing mode through a preset audio and video display device.
Optionally, when the running speed is greater than the second speed threshold, the advertisement information is stopped to be played.
Optionally, the current lane where the target vehicle is located is an Electronic Toll Collection (ETC) lane of the ETC system.
In a second aspect, an embodiment of the present invention provides a vehicle apparatus including: the device comprises a receiving unit, a detecting unit and a playing unit. The vehicle device executes the advertisement playing method of the first aspect through the above units.
In a third aspect, an embodiment of the present invention provides another vehicle device, including a processor, a transceiver, a memory, and optionally a user interface, where the processor, the transceiver, the user interface, and the memory are connected to each other, where the memory is used to store application program codes that support the vehicle device to execute the foregoing method, and the processor is configured to execute the foregoing advertisement playing method according to the first aspect.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, in which a computer program is stored, the computer program comprising program instructions, which, when executed by a processor, cause the processor to perform the method of the first aspect.
In a fifth aspect, embodiments of the present invention provide a communication system, which includes the detection device and/or the vehicle device described above. In a possible design, the system may further include other devices that interact with the detection device or the vehicle device in the solution provided by the embodiment of the present invention.
In a sixth aspect, the present application also provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of the above aspects.
According to the embodiment of the invention, when the advertisement information sent by the road side unit is received, the running speed of the vehicle is obtained, and when the running speed of the vehicle is less than the preset speed threshold value, the advertisement information is played, so that the playing of the advertisement information can be controlled by combining the running speed of the vehicle, and the disturbance of the playing of the advertisement information on a vehicle user is reduced.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic flowchart of an advertisement playing method according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a vehicle apparatus according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a communication system according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a vehicle device according to another embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted contextually to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
The embodiment of the invention discloses an advertisement playing method, vehicle equipment and a system, which can control the playing of advertisement information by combining the running speed of a vehicle, so that the disturbance of playing the advertisement information to a vehicle user is reduced. The details are described below.
Fig. 1 is a schematic flow chart illustrating an advertisement playing method according to an embodiment of the present invention. Specifically, as shown in fig. 1, the advertisement playing method according to the embodiment of the present invention may include the following steps:
101. and receiving the advertisement information sent by the road side unit.
Optionally, the method according to the embodiment of the present invention may be specifically applied to a vehicle device, for example, may be specifically applied to an on-board unit such as an OBU, or may be applied to another independent configuration unit, and the embodiment of the present invention is not limited. The vehicle apparatus may be a target vehicle described below.
102. The method comprises the steps of acquiring the running speed of a target vehicle, and comparing the running speed with a preset first speed threshold value.
Wherein the first speed threshold is preconfigured.
103. And when the running speed is less than the first speed threshold value, playing the advertisement information.
Specifically, after receiving the advertisement information sent by the detection device, such as the road side unit RSU, the vehicle device, such as the target vehicle, may detect the traveling speed of the target vehicle, and then control the playing of the advertisement information in combination with the traveling speed. Optionally, the driving speed of the vehicle and the playing mode of the advertisement information may be associated in advance, or the driving speed of the vehicle and the playing volume of the advertisement information may be associated in advance, for example, the smaller the driving speed is, the larger the volume is, and the like, and the embodiment of the present invention is not limited.
Optionally, the playing the advertisement information may specifically be: and outputting the advertisement information in an audio and video playing mode through a preset audio and video display device. That is, when the vehicle running speed is small, the advertisement may be played in a video manner.
Optionally, the vehicle device may also compare the travel speed with a preset second speed threshold. Further, the playing the advertisement information may specifically be: and when the running speed is greater than the first speed threshold and less than the second speed threshold, outputting the advertisement information only in an audio playing mode through a preset audio and video display device. That is, when the vehicle is traveling at a high speed, the advertisement can be played in an audio manner, so that the driver's attention is prevented from being distracted. The first speed threshold and the second speed threshold may be preset, and the second speed threshold is greater than the first speed threshold.
Optionally, when the driving speed is greater than the second speed threshold, the vehicle device may stop playing the advertisement message. That is to say, when the vehicle speed is too high, the advertisement information can be stopped playing, so as to avoid distracting the driver and ensure the driving safety.
Optionally, the current lane where the target vehicle is located may be an ETC lane.
In the embodiment of the invention, the vehicle device can acquire the running speed of the vehicle when receiving the advertisement information sent by the detection device such as a road side unit, and play the advertisement information when the running speed of the vehicle is less than the preset speed threshold value, so that the playing of the advertisement information can be controlled by combining the running speed of the vehicle, and the disturbance of the playing of the advertisement information on a vehicle user is reduced.
Fig. 2 is a schematic structural diagram of a vehicle device according to an embodiment of the present invention. Specifically, as shown in fig. 2, the vehicular apparatus 200 according to the embodiment of the present invention includes a receiving unit 201, a detecting unit 202, and a playing unit 203. Where these units may perform the respective functions of the vehicle device in the above-described method example, for example,
a receiving unit 201, configured to receive advertisement information sent by a road side unit;
the detection unit 202 is used for acquiring the running speed of a target vehicle and comparing the running speed with a preset first speed threshold value;
a playing unit 203, configured to play the advertisement information when the detecting unit 202 detects that the running speed is less than the first speed threshold.
Further, in an alternative embodiment,
the playing unit 203 may be specifically configured to output the advertisement information in an audio/video playing manner through a preset audio/video display device.
Further, in an alternative embodiment,
the detection unit 202 is further configured to compare the running speed with a preset second speed threshold;
the playing unit 203 may be specifically configured to output the advertisement information only in an audio playing manner through a preset audio/video display device when the driving speed is greater than the first speed threshold and is less than the second speed threshold.
Further, in an alternative embodiment,
the playing unit 203 is further configured to stop playing the advertisement information when the running speed is greater than the second speed threshold.
Optionally, the current lane where the target vehicle is located is an Electronic Toll Collection (ETC) lane of the ETC system.
Specifically, the vehicle device may implement, through the above-mentioned units, part or all of the steps performed by the vehicle device in the advertisement playing method in the embodiment shown in fig. 1. It should be understood that the embodiments of the present invention are device embodiments corresponding to method embodiments, and the description of the method embodiments also applies to the embodiments of the present invention.
Fig. 3 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention. Specifically, as shown in fig. 3, the advertisement playing system according to the embodiment of the present invention may include a detection device 301 and a vehicle device 302. Wherein,
a detection device 301 operable to transmit advertisement information to a vehicular device 302;
a vehicle device 302 for receiving the advertisement information transmitted by the detection device 301; acquiring a running speed of the vehicle device 302, and comparing the running speed with a preset first speed threshold; and when the running speed is less than the first speed threshold value, playing the advertisement information.
Specifically, the detection device 301 may be deployed in a toll collection system on a highway, for example, it may be a road side unit such as an RSU, or may also be another detection device that is independently disposed, and the embodiment of the present invention is not limited. The vehicle device 302 may refer to the description related to the vehicle device, such as the target vehicle, in the embodiment corresponding to fig. 1, and is not described herein again.
In the embodiment of the invention, the vehicle device can acquire the running speed of the vehicle when receiving the advertisement information sent by the detection device such as a road side unit, and play the advertisement information when the running speed of the vehicle is less than the preset speed threshold value, so that the playing of the advertisement information can be controlled by combining the running speed of the vehicle, and the disturbance of the playing of the advertisement information on a vehicle user is reduced.
Fig. 4 is a schematic structural diagram of a vehicle device according to an embodiment of the present invention. Specifically, as shown in fig. 4, the vehicular apparatus 400 of the embodiment of the invention may include: one or more processors 401; and optionally one or more transceivers 402, one or more user interfaces 403, and memory 404, among others. The processor 401, the transceiver 402, the user interface 403 and the memory 404 may be connected by a bus 405, which is an example of an embodiment of the present invention, or may be connected by other means. Memory 404 may be used to store instructions and processor 401 may be used to execute instructions stored by memory 404.
It should be understood that, in the embodiment of the present invention, the Processor 401 may be a Central Processing Unit (CPU), and the Processor may also be other general purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, and the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The transceiver 402 may be used to receive and/or transmit information.
The user interface 403 may include a touch pad, a fingerprint sensor (for collecting fingerprint information of a user), a microphone, etc., and may also include a display (LCD, etc.), a speaker, etc.
The memory 404 may include a read-only memory and a random access memory, and provides instructions and data to the processor 401. A portion of the memory 404 may also include non-volatile random access memory.
Wherein, the processor 401 may be specifically configured to: receiving advertisement information sent by a road side unit through the transceiver; acquiring the running speed of a target vehicle, and comparing the running speed with a preset first speed threshold value; when the travel speed is less than the first speed threshold, the advertisement information is played through the user interface 403.
Optionally, the processor 401 may be specifically configured to output the advertisement information in an audio/video playing manner through the user interface 403, for example, a preset audio/video display device.
Optionally, the processor 401 may be further configured to compare the running speed with a preset second speed threshold; when the driving speed is greater than the first speed threshold and less than the second speed threshold, the advertisement information is output through the user interface 403 as a preset audio/video display device and only in an audio playing mode.
Optionally, the processor 401 may be further configured to stop playing the advertisement information when the running speed is greater than the second speed threshold.
Optionally, the current lane where the target vehicle is located is an Electronic Toll Collection (ETC) lane of the ETC system.
In a specific implementation, the processor 401, the transceiver 402, the user interface 403, and the memory 404 described in the embodiment of the present invention may execute the implementation described in the advertisement playing method in the embodiment shown in fig. 1, and may also execute the implementation of the vehicle device described in the embodiment of the present invention, which is not described herein again.
In another embodiment of the present invention, a computer-readable storage medium is provided, which stores a computer program, and the computer program is executed by a processor to implement the advertisement playing method of the embodiment shown in fig. 1.
The computer readable storage medium may be an internal storage unit of the vehicle device described in any of the foregoing embodiments, such as a hard disk or a memory of the vehicle device. The computer readable storage medium may also be an external storage device of the vehicle device, such as a plug-in hard disk provided on the vehicle device, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card), and the like. Further, the computer-readable storage medium may also include both an internal storage unit and an external storage device of the vehicle device. The computer-readable storage medium is used for storing the computer program and other programs and data required by the vehicle device. The computer readable storage medium may also be used to temporarily store data that has been output or is to be output.
Those of ordinary skill in the art will appreciate that the elements and algorithm steps of the examples described in connection with the embodiments disclosed herein may be embodied in electronic hardware, computer software, or combinations of both, and that the components and steps of the examples have been described in a functional general in the foregoing description for the purpose of illustrating clearly the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the system, the vehicle device and the vehicle device described above may refer to corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, detection device and vehicle device and method may be implemented in other ways. For example, the division of the unit in the embodiment of the present invention is illustrative, and is only a logical function division, and there may be another division manner in actual implementation. Each functional unit in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit, or some features may be omitted, or may not be executed. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may also be an electric, mechanical or other form of connection.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment of the present invention.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention essentially or partially contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
While the invention has been described with reference to specific embodiments, the invention is not limited thereto, and various equivalent modifications and substitutions can be easily made by those skilled in the art within the technical scope of the invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. An advertisement playing method is characterized by comprising the following steps:
receiving advertisement information sent by a road side unit;
acquiring the running speed of a target vehicle, and comparing the running speed with a preset first speed threshold value;
and when the running speed is less than the first speed threshold value, playing the advertisement information.
2. The method of claim 1, wherein the playing the advertisement information comprises:
and outputting the advertisement information in an audio and video playing mode through a preset audio and video display device.
3. The method of claim 1, further comprising:
comparing the running speed with a preset second speed threshold value;
the playing the advertisement information includes:
and when the running speed is greater than the first speed threshold and less than the second speed threshold, outputting the advertisement information only in an audio playing mode through a preset audio and video display device.
4. The method of claim 3, further comprising:
and when the running speed is greater than the second speed threshold value, stopping playing the advertisement information.
5. The method according to any one of claims 1 to 4, wherein the current lane in which the target vehicle is located is an ETC lane.
6. A vehicular apparatus characterized by comprising: the device comprises a transceiver, a processor and a memory, wherein the processor is respectively connected with the transceiver and the memory; wherein,
the memory has stored therein program instructions;
the processor is used for executing the program instructions stored in the memory to execute:
receiving advertisement information sent by a road side unit through the transceiver;
acquiring the running speed of a target vehicle, and comparing the running speed with a preset first speed threshold value;
and when the running speed is less than the first speed threshold value, playing the advertisement information.
7. The vehicle apparatus according to claim 6,
the processor is specifically configured to output the advertisement information in an audio and video playing manner through a preset audio and video display device.
8. The vehicle apparatus according to claim 6,
the processor is further used for comparing the running speed with a preset second speed threshold value; and when the running speed is greater than the first speed threshold and less than the second speed threshold, outputting the advertisement information only in an audio playing mode through a preset audio and video display device.
9. The vehicle apparatus according to claim 8,
the processor is further configured to stop playing the advertisement information when the running speed is greater than the second speed threshold.
10. The vehicle apparatus according to any one of claims 6 to 9, wherein the current lane in which the target vehicle is located is an Electronic Toll Collection (ETC) lane.
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| CN201710636461.1A CN107392672A (en) | 2017-07-28 | 2017-07-28 | A kind of advertisement broadcast method and vehicle arrangement |
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| CN201710636461.1A CN107392672A (en) | 2017-07-28 | 2017-07-28 | A kind of advertisement broadcast method and vehicle arrangement |
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| CN109887443A (en) * | 2019-03-29 | 2019-06-14 | 广东邮电职业技术学院 | Moving advertising playback method, device, equipment and system |
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| CN113393274A (en) * | 2021-04-20 | 2021-09-14 | 深圳市东信时代信息技术有限公司 | Adaptive delivery method of mobile advertisement, server and storage medium |
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| CN113393274A (en) * | 2021-04-20 | 2021-09-14 | 深圳市东信时代信息技术有限公司 | Adaptive delivery method of mobile advertisement, server and storage medium |
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