CN105788497A - Response type media advertisement playing device and response type media advertisement playing system - Google Patents
Response type media advertisement playing device and response type media advertisement playing system Download PDFInfo
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- 238000009434 installation Methods 0.000 claims description 22
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- 230000000694 effects Effects 0.000 abstract description 4
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- 235000013361 beverage Nutrition 0.000 description 3
- 230000006399 behavior Effects 0.000 description 2
- 230000008901 benefit Effects 0.000 description 2
- 230000033228 biological regulation Effects 0.000 description 2
- 239000003651 drinking water Substances 0.000 description 2
- 235000020188 drinking water Nutrition 0.000 description 2
- 235000015203 fruit juice Nutrition 0.000 description 2
- 238000012545 processing Methods 0.000 description 2
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- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
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Abstract
The embodiment of the invention provides a response type media advertisement playing device. The response type media advertisement playing device is installed on target equipment and comprises an advertisement playing module, a starting module and a control module. When the target equipment is in a use state, the advertisement playing module can be controlled to play advertisements. When the target equipment is controlled by a user and is in the use state, the user usually does not leave the target equipment and always in a coverage range of the advertisements when the advertisements are played, so that the accurate putting of the advertisements is realized, and the putting effect is improved. The difference between the response type media advertisement playing device and existing playing devices is that the advertising audience can use the target equipment but cannot operate the advertisement playing device. The advertisement playing device can be independent from the target equipment and can play the advertisements only when the target equipment is used by the user and is in the use state.
Description
Technical field
The present invention relates to field of advertisement spotting, in particular to a kind of response type media advertisement playing device and system.
Background technology
In existing advertisement putting field, play advertisement simply by simple advertising device, for instance play advertisement or by print media static display advertisement by display screen.In existing video ads Play System, be usually after user have selected a certain video content on an electronic device, can before video content commences play out, in playing process or play terminate after playing video advertisement.Such advertising display form does not ensure that user is bound to watch video ads; in the process that video ads is play; user often carries out other behaviors being not concerned with advertisement; such as stand up to carry out the behaviors such as drinking-water; after advertisement plays, just can be switched to the video playback page, continue the video content that viewing is selected.
Summary of the invention
In view of this, the purpose of the embodiment of the present invention is in that to provide a kind of response type media advertisement playing device, it is possible to solve the problems referred to above.
Technical scheme provided by the invention is as follows:
A kind of response type media advertisement playing device, installs on the target device, and this response type media advertisement playing device includes:
Advertisement playing module, is used for playing ad material；
Start module, for responding when described target device is in use state, generate and start order；
Control module, be connected with described advertisement playing module, startup module respectively, for starting order according to described, control described advertisement playing module and play described ad material.
Further, described target device includes at least one operation button or induction installation, described operation button receives the input instruction of user and controls described target device entrance use operation, or when described induction installation senses preset trigger condition, control described target device and enter use state, wherein:
Described startup module is connected with described operation button, when described operation button receives the operation of user's input, it was shown that described target device is in use state, and described startup module responds, and generates and starts order；Or
Described startup module is connected with described induction installation, when described induction installation senses preset trigger condition, it was shown that described target device is in use state, and described startup module responds, and generates and starts order.
Further, when described operation button receives and quits work operation, described startup module responds, and generation is ceased and desisted order；Or
When described induction installation senses preset stopping condition, described startup module is made accordingly, and generation is ceased and desisted order；
Described control module is additionally operable to described in basis to cease and desist order, and controls described advertisement playing module according to default broadcast strategy and stops playing described ad material, and described default broadcast strategy includes:
Stop immediately playing described ad material；Or
Stop playing described ad material after Preset Time；Or
Stop playing after playing Current ad material；Or
Stop playing after playing ad material described in predetermined quantity.
Further, also include:
Memory module, described memory module is connected with described advertisement playing module, is used for storing described ad material；
Described advertisement playing module specifically for, after receiving startup order, transferring described ad material and play out from described memory module.
Further, described advertisement play back device is connected with background server by network, and described advertisement play back device also includes:
Remote communication module, described remote communication module and the communication connection of described background server, for receiving ad material that described background server provides and controlling parameter or ad material and control the download link address of parameter, and will receive or the lower ad material downloaded according to load chained address and control parameter and store in described memory module；
Described control module is additionally operable to the play parameter of advertisement playing module according to described control parameter adjustment.
Further, described advertisement play back device also includes:
Locating module, described locating module is for determining the positional information of described advertisement play back device；And
Information logging modle, described information logging modle is for recording company information or the trade information of described advertisement play back device site；
Described remote communication module is additionally operable to be transferred in described background server described positional information, company information and trade information；
Described background server is additionally operable to according to described positional information, company information and trade information, the ad material matched with described positional information, trade information or the request according to advertisement play back device is pushed, it is provided that described download link address is so that described advertisement play back device downloads described ad material from described download link address to described advertisement play back device.
Further, also include:
Logger module, described logger module is connected with described control module, for recording the broadcasting time of described ad material, playing duration, broadcasting moment, the operation moment of described operation button, start working operation and the running state data of interval and described advertisement playing module between operation that quits work；
Described remote communication module is additionally operable to be transferred in described background server the data of described logger module record.
Further, also include:
Battery module, described battery module is connected with described advertisement playing module, control module respectively, and for powering for described advertisement playing module, described battery module obtains electric energy from electrical network.
Further, described advertisement playing module includes display screen and speaker.
Present invention also provides a kind of response type media advertisement Play System, including:
Advertisement play back device recited above；
The background server communicated to connect with described advertisement play back device, for pushing described ad material to described advertisement play back device and controlling parameter or the request according to described advertisement play back device, it is provided that described download link address is so that described advertisement play back device downloads described ad material from described download link address.
Compared with prior art, in the embodiment of the present application, by arranging advertisement playing module on the target device, starting module and control module, when target device is in use state, it is possible to control advertisement playing module and play advertisement.Target device is usually and is in use state by personnel control, and when target device is in use state, user generally will not leave target device, make advertisement when playing, user is in the coverage of advertisement all the time, it is possible to achieve the accurate input of advertisement, improves the input effect of advertisement.
For making the above-mentioned purpose of the present invention, feature and advantage to become apparent, preferred embodiment cited below particularly, and coordinate appended accompanying drawing, it is described in detail below.
Accompanying drawing explanation
In order to be illustrated more clearly that the technical scheme of the embodiment of the present invention, the accompanying drawing used required in embodiment will be briefly described below, it is to be understood that, the following drawings illustrate only certain embodiments of the present invention, therefore the restriction to scope it is not construed as, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other relevant accompanying drawings according to these accompanying drawings:
The block diagram of a kind of response type media advertisement playing device that Fig. 1 provides for present pre-ferred embodiments；
The block diagram of the another kind of response type media advertisement playing device that Fig. 2 provides for present pre-ferred embodiments.
Detailed description of the invention
Below in conjunction with accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only a part of embodiment of the present invention, rather than whole embodiments.Generally can with various different configurations arrange and design with the assembly of the embodiment of the present invention that illustrate described in accompanying drawing herein.Therefore, below the detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit claimed the scope of the present invention, but is merely representative of the selected embodiment of the present invention.Based on embodiments of the invention, the every other embodiment that those skilled in the art obtain under the premise not making creative work, broadly fall into the scope of protection of the invention.
It should also be noted that similar label and letter below figure represent similar terms, therefore, once a certain Xiang Yi accompanying drawing is defined, then it need not be carried out definition further and explain in accompanying drawing subsequently.Meanwhile, in describing the invention, term " first ", " second " etc. are only used for distinguishing description, and it is not intended that indicate or hint relative importance.
The embodiment of the present application provides a kind of response type media advertisement playing device, as depicted in figs. 1 and 2, installs on the target device, and this response type media advertisement playing device includes advertisement playing module 101, starts module 102 and control module 103.
Advertisement playing module 101 is used for playing ad material.Advertisement playing module 101 is as the main presentation platform of video ads, it is possible to ad material plays out displaying, and ad material generally comprises video ads or display advertising, can also play relevant sound in the playing process of advertisement simultaneously.Advertisement playing module 101 can include display screen and speaker, it would however also be possible to employ existing electronic equipment, such as smart mobile phone, panel computer etc., utilizes the screen of these electronic equipments to play ad material.
Start module 102, for responding when described target device is in use state, generate and start order.Start module 102 and startup order can be provided, and only when target device is in use state, just can generate startup order.
Control module 103, be connected with described advertisement playing module 101, startup module 102 respectively, for starting order according to described, control described advertisement playing module 101 according to default broadcast strategy and play described ad material.
Preferably, described target device includes at least one operation button 1041 or induction installation 1042, described operation button 1041 receives the input instruction of user and controls described target device entrance use operation, or when described induction installation 1042 senses preset trigger condition, control described target device and enter use state, wherein: described startup module 102 is connected with described operation button 1041, when described operation button 1041 receives the operation of user's input, show that described target device is in use state, described startup module 102 responds, generate and start order；Or described startup module is connected with described induction installation 1042, when described induction installation 1042 senses preset trigger condition, it was shown that described target device is in use state, and described startup module responds, generates and start order.
In the embodiment of the present application, target device can be the equipment with operation button 1041, and user can be operated by button 1041 and control equipment and enter into use state or be operated by button 1041 and control equipment and quit work.Operation button 1041 can be depressible physical button, it can also be touch-key, such as target device can be water dispenser, beverage machine etc., operation button 1041 can be the water outlet button on water dispenser, when user presses water outlet button, water dispenser can be out of the water, before user controls water dispenser stopping water outlet, before user can be constantly in water dispenser.
Same, induction installation 1042 can also be set on the target device, for whether induction targets equipment is used, for instance, induction installation 1042 can be range sensor, this range sensor arranges a certain position on the target device, and when user uses target device, and the close together between range sensor meets trigger condition, show that target device is in use state, now, start module 102 and just can generate startup order, and then start advertisement broadcasting.Induction installation 1042 can also is that infrared ray sensor, trigger condition can be infrared signal detected in a prefixed time interval, in actual use, user is in certain time length before the infrared ray sensor on target device, show that user is currently in use this target device, now start module 102 and can also generate startup order.Induction installation can also is that the inductive transducer of other forms.
The embodiment of the present application illustrates the technical scheme of the application for water dispenser below.When target device is water dispenser, operation button 1041 can be water key, start module 102 to be connected with water key, when the water key of water dispenser is user-operably so that when water dispenser enters into out water state, show that water dispenser is in use state, now showing that user is currently in use water dispenser and carries out water receiving operation, user is the surrounding being in water dispenser, now starts module 102 and just can generate startup order.
Control module 103 after receiving the startup order starting module 102 generation, it is possible to control advertisement playing module 101 and carry out the broadcasting of ad material.Control module 103 and be probably a kind of IC chip, there is the disposal ability of signal.Above-mentioned control module 103 can be general processor, including central processing unit (CentralProcessingUnit is called for short CPU), network processing unit (NetworkProcessor is called for short NP) etc.；Can also is that digital signal processor (DSP), special IC (ASIC), ready-made programmable gate array (FPGA) or other PLDs, discrete gate or transistor logic, discrete hardware components.The processor etc. that general processor can be microprocessor or this processor can also be any routine.
It addition, the water dispenser in the embodiment of the present application is not only limited to provide the equipment of drinking-water, it is also possible to be to provide the equipment of Other Drinks.Startup module 102 in the embodiment of the present application can only arrange one, and water dispenser is generally including at least two operation buttons 1041, and two operation button 1041 any ofs are operated so that the used time, starts module 102 and can generate startup order.
For the more equipment of some outlets, as provided in the equipment of the beverages such as coffee, tea, fruit juice, soda pop, operation button 1041 will be more, starting module 102 can be one, it is connected with each operation button 1041 respectively, whichever operation button 1041 is used, and all can generate startup order.
Further, in order to realize better advertisement playing effect, start module 102 and can also is that multiple, each operation button 1041 starts module 102 with one and is connected, the startup module 102 that different operation buttons 1041 is corresponding different, and in use, different startup modules 102 can generate different startup orders, for different startup orders, control module 103 can control advertisement playing module 101 and play different ad material.
Such as, in a beverage machine, there is coffee, fruit juice, tea, the several different water outlet option of pure water, the corresponding operation button 1041 of each option, for different water outlet options, it is possible to generate different startup orders, such as when user selects coffee, start module 102 and can generate the startup order corresponding with coffee option, now, control module 103 and just can control the ad material that advertisement playing module 101 broadcasting is relevant to coffee.If user have selected tea, accordingly, it is possible to play the advertisement relevant to Folium Camelliae sinensis etc..User selects different options, it is possible to show the hobby that user is different so that different advertisements can realize throwing in accurately for the different hobbies of user, improves the conversion ratio of advertisement putting.
In the embodiment of the present application, the particular content of ad material can preset, and the installation site of advertisement playing module 101 can be adjusted according to the concrete form of target device.
Control module 103 and control advertisement playing module 101 when playing advertisement, it is possible to play out according to default broadcast strategy, for instance play the strategies such as moment, broadcast sound volume, playing duration according to advertising presupposition and carry out.
In the embodiment of the present application, by arranging advertisement playing module 101 on the target device, starting module 102 and control module 103, when target device is in use state, it is possible to control advertisement playing module 101 and play advertisement.Target device is usually and is in use state by personnel control, and when target device is in use state, user generally will not leave target device, make advertisement when playing, user is in the coverage of advertisement all the time, it is possible to achieve the accurate input of advertisement, improves the input effect of advertisement.
With existing advertisement play back device the difference is that, advertisement play back device in the embodiment of the present application only just can automatically begin to when target device is used by a user carry out advertisement broadcasting, will not carry out advertisement broadcasting when user does not use target device, broadcast nodes is more intelligent.This advertisement play back device can be independently of what target device was arranged, and only when target device is used by a user and is in use state, advertisement play back device just can carry out advertisement broadcasting.Commercial audience can use target device, and can not operate this advertisement play back device.
Further, when described operation button receives and quits work operation, described startup module responds, and generation is ceased and desisted order；Or when described induction installation senses preset stopping condition, described startup module is made accordingly, and generation is ceased and desisted order；Described control module 103 is additionally operable to described in basis to cease and desist order, and controls described advertisement playing module 101 and stops playing described ad material or stopping playing stopping after described ad material plays Current ad material after Preset Time playing；Or stop playing after playing ad material described in predetermined quantity.
In the embodiment of the present application, when the operation button 1041 of water dispenser have received stopping water outlet operation, it was shown that the use of water dispenser is terminated by user, and water dispenser finishes use state.Or induction installation has sensed stop condition, such as range sensor senses that user has exceeded predeterminable range with distance between, namely user has been moved off target device, or infrared ray sensor does not sense infrared signal in certain time length, also indicating that user's wide equipment, namely target device is in non-working condition.Such as user stops water receiving and leaves water dispenser, now can control advertisement playing module 101 and stop playing, or stops stopping playing after broadcasting plays Current ad material after Preset Time；Or stop playing after playing ad material described in predetermined quantity.Advertisement playing module 101 is after the broadcasting stopping ad material, it is possible to entering into standby mode, closedown display screen, reduction power consumption is, or play relevant propaganda materials sheet or the public service ads material of municipal administration requirement broadcasting.
In prior art, screen is play in advertisement can play advertisement after opening always, even if screen nobody around is play in advertisement, also can carry out the broadcasting of advertisement.Response type media advertisement playing device in the embodiment of the present application can carry out advertisement broadcasting when target device works, concrete, it is simply that when user uses water dispenser water receiving, plays advertisement, after water receiving, just stopped the broadcasting of advertisement.Realize the accurate input of advertisement further, and after not having user to use water dispenser, can stop playing according to default broadcast strategy, reduce the power consumption of advertisement play back device, extend the service life of advertisement play back device.
Default broadcast strategy may include that and stops immediately playing described ad material；Stop playing described ad material after Preset Time；Or stop playing after playing Current ad material；Or stop playing after playing ad material described in predetermined quantity.
After the broadcasting stopping ad material, it is also possible to control advertisement playing module and enter into screen protection program, or play idle advertisement, or enter into park mode.These three state can be set according to actual needs.One can be only carried out, two or three can also be performed in turn, to reach maximum economic benefit
Further, also including memory module 105, memory module 105 is connected with described advertisement playing module 101, is used for storing described ad material；Described advertisement playing module 101 specifically for, after receiving startup order, transferring described ad material and play out from described memory module 105.Wherein, memory module 105 can be, but it is not limited to, random access memory (RandomAccessMemory, RAM), read only memory (ReadOnlyMemory, ROM), programmable read only memory (ProgrammableRead-OnlyMemory, PROM), erasable read-only memory (ErasableProgrammableRead-OnlyMemory, EPROM), electricallyerasable ROM (EEROM) (ElectricErasableProgrammableRead-OnlyMemory, EEPROM) etc..
It addition, described advertisement play back device is connected with background server 107 by network, described advertisement play back device also includes remote communication module 106.
Remote communication module and described background server 107 communicate to connect, and for receiving ad material and the control parameter that described background server 107 provides, and the ad material received are stored in described memory module 105；Described control module 103 is additionally operable to the play parameter of advertisement playing module 101 according to described control parameter adjustment.
By arranging remote communication module, it is possible to by background server 107, the ad material of storage on advertisement play back device is remotely updated, and can remotely control parameter be sent on advertisement play back device.It addition, remote communication module actively can also pull ad material and control parameter by separated in time from background server.Realize the long-range control to advertisement play back device.The concrete form controlling parameter can include switching on and shutting down moment, the moment of restarting etc..
Remote communication module can pass through public mobile communications network, as the modes such as 3G or 4G are connected with background server 107, it is also possible to be connected with background server 107 by modes such as WLAN WIFI.Concrete communication connection mode can select according to practical situation.
Further, described advertisement play back device also includes locating module 108, information logging modle 109.Locating module 108 is for determining the positional information of described advertisement play back device；Information logging modle is for recording company information or the trade information of described advertisement play back device site；Described remote communication module is additionally operable to be transferred in described background server 107 described positional information, company information and trade information；Described background server 107 is additionally operable to according to described positional information, company information and trade information, the ad material matched with described positional information, trade information is pushed to described advertisement play back device, additionally, advertisement play back device can be combined with these positional informationes, trade information actively obtains the ad material matched from background server, in order to upgrading in time of ad material.
In the embodiment of the present application, locating module 108 can determine positional information by GPS GPS, but in some indoor environments, gps signal can not cover, it is also possible to the communication network connected by remote communication module determines positional information.Background server 107, after getting positional information by remote communication module, it will be seen that the particular location of advertisement play back device by positional information, it is possible to the particular location according to different advertisement play back devices, pushes relevant ad material.Such as, if advertisement play back device is arranged on the water dispenser of hospital, by positional information, background server 107 recognizes that this advertisement play back device is positioned at hospital, it is possible to the ad material that corresponding propelling movement is relevant to medical services.
Additionally, information logging modle 109 can also be passed through, by the company information of advertisement play back device place environment and trade information typing, background server 107 is by analyzing company information and trade information, determine associated ad material, being pushed on advertisement play back device by the ad material matched, diverse location, the advertisement play back device being in different company, around industry different can get different ad material, it is possible to realize the accurate input of advertisement further.
Further, also including logger module 110, logger module 110 is connected with described control module 103, for recording the broadcasting time of described ad material, playing duration and broadcasting moment；Described remote communication module is additionally operable to be transferred in described background server 107 data that described logger module 110 records.
Can recording the relevant informations such as the broadcasting time of ad material, playing duration, broadcasting moment by arranging logger module 110, background server 107 can understand the use frequency of target device more accurately by analyzing these information.In conjunction with data such as aforesaid positional information, company information, trade informations, it is possible to judge the service condition of the target device that advertisement play back device installs more accurately, provide reference for formulating different release prices.It addition, control parameter can also include setting the uplink time etc. of the log information of logger module 110 record.
Such as, the advertisement play back device arranged in some company is combined installation with water dispenser, such water dispenser uses frequency higher in breakfast, lunch stage, the period that such use frequency is high is recorded by logger module 110, namely background server 107 can be appreciated that, through statistics, the peak period that equipment uses, if throwing in advertisement in these peak periods, its price will be of a relatively high.
Further, also including battery module, battery module is connected with described advertisement playing module 101, control module 103 respectively, and for powering for described advertisement playing module 101, described battery module obtains electric energy from electrical network；
Battery module can be individually for advertisement playing module 101 and power, and if there is the situation of grid cut-off, still can realize the broadcasting of advertisement, not have the interruption of broadcasting.
Further, the embodiment of the present application additionally provides a kind of advertisement play system, including: foregoing advertisement play back device and the background server 107 communicated to connect with described advertisement play back device, for pushing described ad material to described advertisement play back device and controlling parameter.Background server can be also used for receiving the daily record data that log pattern is uploaded up, logical process communication module is to ad material described in described advertisement play back device active push and controls parameter, or receiving request that remote communication module sends at interval of certain time and give back to respective response, remote communication module actively obtains from background server according to this response and controls parameter and ad material.
In several embodiments provided herein, it should be understood that disclosed apparatus and method, it is also possible to realize by another way.Device embodiment described above is merely schematic, for instance, flow chart and block diagram in accompanying drawing show according to the device of multiple embodiments of the present invention, the architectural framework in the cards of method and computer program product, function and operation.In this, flow chart or each square frame in block diagram can represent a part for a module, program segment or code, and a part for described module, program segment or code comprises the executable instruction of one or more logic function for realizing regulation.It should also be noted that at some as in the implementation replaced, the function marked in square frame can also to be different from the order generation marked in accompanying drawing.Such as, two continuous print square frames can essentially perform substantially in parallel, and they can also perform sometimes in the opposite order, and this determines according to involved function.It will also be noted that, the combination of the square frame in each square frame in block diagram and/or flow chart and block diagram and/or flow chart, can realize by the special hardware based system of the function or action that perform regulation, or can realize with the combination of specialized hardware Yu computer instruction.
It addition, each functional module in each embodiment of the present invention can integrate one independent part of formation, it is also possible to be modules individualism, it is also possible to the integrally formed independent part of two or more modules.
If described function is using the form realization of software function module and as independent production marketing or use, it is possible to be stored in a computer read/write memory medium.Based on such understanding, part or the part of this technical scheme that prior art is contributed by technical scheme substantially in other words can embody with the form of software product, this computer software product is stored in a storage medium, including some instructions with so that a computer equipment (can be personal computer, server, or the network equipment etc.) perform all or part of step of method described in each embodiment of the present invention.And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM, Read-OnlyMemory), the various media that can store program code such as random access memory (RAM, RandomAccessMemory), magnetic disc or CD.It should be noted that, in this article, the relational terms of such as first and second or the like is used merely to separate an entity or operation with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " includes ", " comprising " or its any other variant are intended to comprising of nonexcludability, so that include the process of a series of key element, method, article or equipment not only include those key elements, but also include other key elements being not expressly set out, or also include the key element intrinsic for this process, method, article or equipment.When there is no more restriction, statement " including ... " key element limited, it is not excluded that there is also other identical element in including the process of described key element, method, article or equipment.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.All within the spirit and principles in the present invention, any amendment of making, equivalent replacement, improvement etc., should be included within protection scope of the present invention.It should also be noted that similar label and letter below figure represent similar terms, therefore, once a certain Xiang Yi accompanying drawing is defined, then it need not be carried out definition further and explain in accompanying drawing subsequently.
The above; being only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, any those familiar with the art is in the technical scope that the invention discloses; change can be readily occurred in or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with scope of the claims.
Claims (10)
1. a response type media advertisement playing device, it is characterised in that installing on the target device, this response type media advertisement playing device includes:
Advertisement playing module, is used for playing ad material；
Start module, for responding when described target device is in use state, generate and start order；
Control module, be connected with described advertisement playing module, startup module respectively, for starting order according to described, control the described advertisement playing module described ad material of broadcasting according to default broadcast strategy.
2. response type media advertisement playing device according to claim 1, it is characterized in that, described target device includes at least one operation button or induction installation, described operation button receives the input instruction of user and controls described target device entrance use operation, or when described induction installation senses preset trigger condition, control described target device and enter use state, wherein:
Described startup module is connected with described operation button, when described operation button receives the operation of user's input, it was shown that described target device is in use state, and described startup module responds, and generates and starts order；Or
Described startup module is connected with described induction installation, when described induction installation senses preset trigger condition, it was shown that described target device is in use state, and described startup module responds, and generates and starts order.
3. response type media advertisement playing device according to claim 2, it is characterised in that
When described operation button receives and quits work operation, described startup module responds, and generation is ceased and desisted order；Or
When described induction installation senses preset stopping condition, described startup module is made accordingly, and generation is ceased and desisted order；
Described control module is additionally operable to described in basis to cease and desist order, and controls described advertisement playing module according to default broadcast strategy and stops playing described ad material, and described default broadcast strategy includes:
Stop immediately playing described ad material；Or
Stop playing described ad material after Preset Time；Or
Stop playing after playing Current ad material；Or
Stop playing after playing ad material described in predetermined quantity.
4. response type media advertisement playing device according to claim 1, it is characterised in that also include:
Memory module, described memory module is connected with described advertisement playing module, is used for storing described ad material；
Described advertisement playing module specifically for, after receiving startup order, transferring described ad material and play out from described memory module.
5. response type media advertisement playing device according to claim 4, it is characterised in that described advertisement play back device is connected with background server by network, and described advertisement play back device also includes:
Remote communication module, described remote communication module and the communication connection of described background server, for receiving ad material that described background server provides and controlling parameter or ad material and control the download link address of parameter, and will receive or the lower ad material downloaded according to load chained address and control parameter and store in described memory module；
Described control module is additionally operable to the play parameter of advertisement playing module according to described control parameter adjustment.
6. response type media advertisement playing device according to claim 5, it is characterised in that described advertisement play back device also includes:
Locating module, described locating module is for determining the positional information of described advertisement play back device；And
Information logging modle, described information logging modle is for recording company information or the trade information of described advertisement play back device site；
Described remote communication module is additionally operable to be transferred in described background server described positional information, company information and trade information；
Described background server is additionally operable to according to described positional information, company information and trade information, the ad material matched with described positional information, trade information or the request according to advertisement play back device is pushed, it is provided that described download link address is so that described advertisement play back device downloads described ad material from described download link address to described advertisement play back device.
7. response type media advertisement playing device according to claim 5, it is characterised in that also include:
Logger module, described logger module is connected with described control module, for recording the broadcasting time of described ad material, playing duration, broadcasting moment, the operation moment of described operation button, start working operation and the running state data of interval and described advertisement playing module between operation that quits work；
Described remote communication module is additionally operable to be transferred in described background server the data of described logger module record.
8. response type media advertisement playing device according to claim 2, it is characterised in that also include:
Battery module, described battery module is connected with described advertisement playing module, control module respectively, and for powering for described advertisement playing module, described battery module obtains electric energy from electrical network.
9. response type media advertisement playing device according to claim 1, it is characterised in that
Described advertisement playing module includes display screen and speaker.
10. a response type media advertisement Play System, it is characterised in that including:
Response type media advertisement playing device described in claim 1 to 9 any one；
Background server with the communication connection of described response type media advertisement playing device, for pushing described ad material to described advertisement play back device and controlling parameter or the request according to described advertisement play back device, it is provided that described download link address is so that described advertisement play back device downloads described ad material from described download link address.
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