CN105763901A - Interactive display equipment and content interaction realization method thereof - Google Patents
Interactive display equipment and content interaction realization method thereof Download PDFInfo
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- CN105763901A CN105763901A CN201610085416.7A CN201610085416A CN105763901A CN 105763901 A CN105763901 A CN 105763901A CN 201610085416 A CN201610085416 A CN 201610085416A CN 105763901 A CN105763901 A CN 105763901A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4318—Generation of visual interfaces for content selection or interaction; Content or additional data rendering by altering the content in the rendering process, e.g. blanking, blurring or masking an image region
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/835—Generation of protective data, e.g. certificates
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Security & Cryptography (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention belongs to the technical field of internet application, and discloses interactive display equipment and a content interaction realization method thereof. The display interface layout of the display equipment includes a basic content playing area and a supplementary content playing area. The basic content, including streaming media videos, remote real-time live broadcasting, real-time equipment synchronization and combination of one or multiple pictures or webpages, is displayed in the basic content playing area. The supplementary content is displayed in the supplementary content playing area, and the supplementary content is related commodities and/or services which are generated based on the basic content and associated with the basic content in real time. The display equipment is accessed to a communication network and can be used for completing electronic commerce transaction. The basic content is from the internet or a basic content server. The supplementary content is from the internet or a supplementary content server. Dynamic binding of commodity displaying and the video content can be realized so that appropriate adjustment and changes of the commodities are performed along with video playing and the interactive behavior of users, and user experience can be enhanced.
Description
Technical field
The invention belongs to technical field of internet application, be specifically related to a kind of interactivity display device, and realized the basic content of its display and the method that supplemental content is mutual by this display device.
Background technology
Video (Video) refers to the various technology that a series of static images are caught in the way of the signal of telecommunication, note down, process, store, transmit and reappeared.Continuous print image change is per second more than time more than 24 frames (frame) picture, and according to persistence of vision principle, human eye cannot distinguish the tableaux of single width；Appearing to be smooth continuous print visual effect, such continuous print picture is called video.Video technique is develop for television system the earliest, but has been developed as now various different form and got off by videograph in order to consumer.The prosperity of network technology also promotes the record fragment of video to be present on the Internet with the form of streaming media, and can be received by computer and play.Video belongs to different technology from film, and the latter is that to utilize photography be a series of still photo by dynamic image capturing.
So-called Internet video, refer to that provided by Web Video Service business, that be broadcast format with Streaming Media, can the audio video interleaved of live online or program request.Internet video is it is generally required to independent player, and file format is mainly based upon P2P technology and takies the less FLV stream media format of client resource.The key technology that Internet video relates to includes audio video encoding technology, network transmission technology, Multipoint process unit and embedded technology.Networking video can be applied in the middle of numerous scenes such as video conference, visual telephone, Video chat, video request program, security system, remote deployment, remote technology support and teaching.
Along with popularizing of the Internet, and the generally raising of network speed, this presentation mode that can hold more information carrier of video, along with the demand of netizen is universal all the more, gradually by well-established greatly.But, current Internet video, for popular, only contain the static large information capacity that businessman originally is fixing, has lacked some dynamic adaptabilities.And video businessman also rare mode converts fair margin of profit to huge viewing flow.
Shopping online being sayed, it is simply that by Internal retrieval merchandise news, and send purchase request by electronic purchase order, then fill out the number of individual check account number or the credit card, manufacturer is delivered by the mode mailordered, or is delivered goods to the customers by express company.The shopping online of China, general Payment Methods are that money arrives delivery (direct bank transfer, online remittance) and cash on delivery (guarantee transaction) etc..From the end of the year 1999, along with the Internet climax is arrived, the userbase of China's shopping at network is continuously increased, current whole people's net purchase or run a shop.For businessman, the universalness of shopping online forces businessman in order to improve sales volume and positive rating, and have employed different sales tactics, its strategy taked or the official documents and correspondence by the picture of more finenesses and brilliance move buyer, or by outstanding service, or attract buyer by a series of advantageous feature such as logistics efficiently, and summarize, these methods are all unilaterally passively receive or guide.
Video ads, is divided into conventional video advertisement and mobile video advertisement two class.Conventional video advertisement is to arrange and throw in advertisement in video.And mobile video advertisement is divided into conventional patch advertisement and In-App video ads, refer to the video adopting pattern of intercutting in mobile equipment.Exactly because video businessman is in order to strengthen the profitability of oneself, the most reliability income point seeming to become current video and video platform businessman is inserted in advertisement.Exactly because the universal and masses of Internet video are increasing to the demand of video, the profitability that businessman inserts advertisement is also more and more higher, seek income itself not wrong, but the result excessively seeking income has resulted in, and the advertisement in each video is more and more and video clip layout is more and more random, ultimately result in the viewing experience of netizen also worse and worse, be absorbed in one is known perfectly well can not be the double; two impasse faces that but must be.
Summary of the invention
Existing electricity business's major part is only limitted to show commodity with static images, secondly the combination of Internet video and electricity business is only limitted to offer home shopping channel, or goods links is set outside video player, video and commodity can not be combined and carry out a kind of dynamic binding.
In many systems, different types of content seldom or does not have interactive, and video and image are also included.Such as, when watching video, the different objects in video are often a part for single video flowing, it is impossible to separate with other objects.For advertisement and video, owing to advertisement and video depart from, user cannot carry out interaction with static advertising, and it is not so convincing for causing or with video flowing close static advertising relevant with video yet.
Based on the introduction of background technology, the technical problem underlying that scheme of the present invention to solve is, it is achieved the commodity of display and the dynamic binding of video content, makes commodity carry out suitable adjustment and change along with the broadcasting of video and the interbehavior of user.
In order to realize the purpose of the present invention, the invention provides a kind of interactivity display device.The display interface layout of described display device comprises basic content play area and supplemental content play area.
Wherein, basic content play area is used for showing or playing that basic content, described basic content include one or more the combination in streaming media video, long-range real-time live broadcast, real-time device synchronization, picture or webpage.
And supplemental content play area is used for showing or playing supplemental content, described in be based on basic content produce and with the dependent merchandise of basic content real time correlation and/or service.
Described display device incoming communication network also can be used for e-commerce transaction, and basic content comes from the Internet or basic content server, and supplemental content comes from the Internet or supplemental content server.
Preferred as interactivity display device, described display device is computer, TV or the mobile terminal with display screen；And the display interface of this display device is preferably rectangular in shape.Because the display screen of the existing or computer now sold, TV or the mobile terminal with display screen is relatively conventional with rectangle.
Preferably, described supplemental content play area is in outside basic content play area, or combines together with basic content play area.
Preferably, described supplemental content play area is in outside basic content play area, and supplemental content play area optionally show or hide.
Preferably, described supplemental content play area is in outside basic content play area, and supplemental content play area is expansible and covers on basic content play area.
Preferably, described supplemental content play area and basic content play area combine together, and supplemental content play area optionally show or hide.
Preferably, described supplemental content play area and basic content play area combine together, and supplemental content play area is expansible and covers on basic content play area.
Additionally, the present invention gives the described display device of employing realizes the basic content of its display and the method that supplemental content is mutual.The method specifically includes following step:
1) accepting basic content by described interactivity display device from the Internet or basic content server, described basic content can show in basic content play area；
2) interactivity display device is in the process playing basic content, display device identification basic content；
3) content according to display device identification, it is determined that the definition that one or more products are relevant；
4) based on a determination that described definition, obtain related supplemental content from the Internet or supplemental content server；
5) interactivity display device accepts supplemental content, and basic content real time correlation, and can show in supplemental content play area.
Further, described interactivity display device realizes the method that content is mutual, in its step 4) in, described supplemental content also includes the corresponding Business Information of commodity and/or service.
The present invention attempts to window bottom column and binds the mode of supplemental content to play the strength of base medium content.Citing a plain example, one section of video can be provided by any one streaming medium content supplier.And by the implementation of the present invention, supplemental content can be dynamically added in these video contents.In the present invention, this dynamic interpolation pattern is commonly referred to as in real time.After applying this method, the supplemental content such as advertisement, merchandise news will carry out dynamic binding with video content, and its layout will not hinder spectators to watch video, it is also difficult to is artificially eliminated, and also automatically can adapt to according to equipment, browsing environment, it is ensured that display effect.Meanwhile, can from many ways obtaining user profile according to technical scheme, the commodity interested according to the user of its coupling and advertising message, and the transaction voucher that user put on record can be conveniently used complete transaction.
In sum, compared with prior art, beneficial effects of the present invention can be summarized simply as follows following some:
(1) present invention is keeping on the basis of player original function, adds commodity video dynamic binding function, thus improve the interactivity of user and video commodity.
(2) method making video supplier add more profit, makes flow cash simpler.
(3) multimode dynamic binding content, enriches businessman and the original content resource of video.
(4) more can direct customers shopping impulsion, make the contrast commodity that client is multi-level, client's buying rate is higher.
(5), while succinct interface ensure that video player overall integrity, the representability of commodity and video is added.
Accompanying drawing explanation
Fig. 1 is that supplemental content is in outside basic content, and the enforcement schematic diagram of the show or hide of supplemental content Non-selectivity.
Fig. 2 is that supplemental content combines together with basic content, and the enforcement schematic diagram of supplemental content optionally show or hide.
Fig. 3 is that supplemental content is in outside basic content, the enforcement schematic diagram of supplemental content optionally show or hide.
Fig. 4 is that supplemental content is in outside basic content, and supplemental content is expansible and covers the enforcement schematic diagram on basic content.
Fig. 5 is that supplemental content combines together with basic content, and supplemental content is expansible and covers the enforcement schematic diagram on basic content.
Fig. 6 is at the form of expression schematic diagram concrete in video player of supplemental content and basic content.Basic content is the video being the theme with house pet, and supplemental content is the commodity about house pet.
Fig. 7 is Fig. 6 explanation being displayed a certain commodity, and supplemental content is expansible and covers the schematic diagram on basic content.
Fig. 8 is Fig. 6 explanation being displayed a certain commodity, and supplemental content is expansible and is completely covered on the schematic diagram on basic content.
Fig. 9 is the different server configuration schematic diagram of supplemental content and basic content source.
Figure 10 is the flow chart realizing once complete supplemental content with basic content dynamic binding.
Figure 11, in realizing supplemental content and basic content dynamic binding, identifies the logic relation picture between engine and decision engine.
Detailed description of the invention
Scheme described in the present embodiment utilizes to add inside window bottom column or video player and carries out binding supplemental content, carries out more e-commerce transaction as commodity and video.One section of video can be provided by any one streaming medium content supplier, and by present implementation, supplemental content can be dynamically added in these video contents.Add described in the present embodiment or the binding of content is a kind of dynamic pattern, and this dynamic pattern is commonly referred to as in real time.In disclosure below, add supplemental content by mainly describing how.
First, the present embodiment provides a kind of interactivity display device that can realize described real-time binding supplemental content.Described display device includes but are not limited to: have the equipment such as the mobile phone of convention display, computer and TV.Different, the display interface layout of display device here comprises but is not limited to basic content play area and supplemental content play area.Basic content play area is used for showing or playing basic content, and supplemental content play area is used for showing or playing supplemental content.
Explanation definition in other words conj.or perhaps about basic content and supplemental content.Basic content can represent almost any type of audio-video frequency content be no matter picture, streaming media video, long-range real-time live broadcast, real-time device synchronize, the vision content of webpage or other forms.Basic content can as the video of video provider (such as YouTube, excellent cruel Rhizoma Solani tuber osi, like strange skill, Tengxun's video or other video website), by computer, mobile terminal, telescreen or other suitable device plays.Outside in addition in method, basic content can be image.Under other configuration state, basic content is even to be webpage.
Supplemental content, it is also possible to be called additional content, refers to those information relevant to basic content being added.More specifically, supplemental content be based on basic content produce and with the dependent merchandise of basic content real time correlation and/or service.In some specific embodiment, supplemental content potentially includes extra information, configuration controls, custom-configure, like this etc..Although for basic content can viewing area (i.e. basic content play area described in the present embodiment) boundary shape be rectangle, it is also possible to be shown as other shapes.It addition, to TV from mobile phone to computer, basic content almost can be displayed on all of equipment.
The interactivity display device of the present embodiment is linked with communication network, and can be used for e-commerce transaction.Generally speaking, described basic content comes from the Internet or basic content server, and supplemental content comes from the Internet or supplemental content server.
About the display interface layout of interactivity display device, this gives various configurations scheme.Shown allocation plan is shown in Fig. 1 to Fig. 5, it is shown that supplemental content 210 or 2101Dynamically bound to basic content 200.Here also need it is clear that binding described in the present embodiment refers to and supplemental content associated with basic content, and dynamic binding refers to supplemental content and basic content real time correlation.Although the simply example that Fig. 1 to Fig. 5 provides, it should be understood that the enforcement of these examples does not have particularity, the those of ordinary skill in the art reading this data is unusual simple possible by other configuration mode (not enumerating).
The way of example being in outside basic content play area about supplemental content play area please participate in Fig. 1, Fig. 3 and Fig. 4.In FIG, the basic content 200 of display in basic content play area, separate with the supplemental content 210 of display in supplemental content play area, namely basic content 200 is in the top of supplemental content 210.In other configuration modes, supplemental content can be placed in outside basic content, seem be placed on the left of it, right side, top, bottom or other positions.
In some allocation plan, supplemental content can optionally show and/or optionally hide, and whether hides and depend on whether user checks.Giving an example, in certain scheme, user and container program interaction are because basic content and can wake supplemental content menu up.This allocation plan is as shown in Figures 2 and 3.The both sides of Fig. 2 and 3 correspondence respectively represents displayable and suppressible two kinds of situations.
Under some configuration mode, supplemental content covers on basic content, it is possible to can be partially transparent.Relevant supplemental content covers the example on basic content referring at Fig. 4 and Fig. 5.
In other allocation plan, outside supplemental content is in basic content region but can expand covering its on, and be likely to partially transparent.Such as shown in Fig. 4, the supplemental content 210 in left side is just in below basic content 200, but, right side supplemental content 210 (state that user behavior may result in), namely extend out and cover a part of basic content (in Fig. 4 supplemental content 2101Shown in).Similar example is as it is shown in figure 5, unless supplemental content 210 is at the edge initially just having emerged on screen and having covered basic content 200 area of display.
Fig. 6 to Fig. 8 is in the form of expression concrete in video player of supplemental content and basic content, and shows that form is explained in conjunction with supplemental content two kinds.What Fig. 6 showed can be described as supplemental content and basic content basic interface in video player, and basic content 200 is the video being the theme with house pet, and supplemental content 210 is the commodity about house pet, and commodity display one by one in the lower section of basic content 200.If user is interested in the dog food shown in Fig. 7, user checks the related description of this dog food, outside extending about the viewing area of dog food and be in basic content region in supplemental content 210.What Fig. 8 showed is the detailed description of the dog food of dynamic binding, if user is intended to buy this kind of dog food, transaction prompt control in clickable video interface or button (as added the guiding etc. of shopping cart), namely can complete the transaction of commodity without turning to jump or link to other platform, enhance Consumer's Experience.
Video mentioned above, merchandise news, user profile, all may be defined as basic content.And supplemental content can be the multiple form of expression and correlation form.
In some specific allocation plan, supplemental content is independent of outside basic content and the same as with the situation showing basic content dynamic binding.Such as, in some specific configuration mode, substance runs and carries operating supplemental content (load or call) simultaneously.By this specific allocation plan, acquired additional content is based on shown basic content, and with the additional content particularly relevant with basic content.It addition, supplemental content is likely to based on other parameters, the Back ground Information of such as user or access the geographical position of this basic content.In other scheme, identify that it by checking that webpage positions this basic content and is written into wherein, and can be recorded or adjust by engine.
Above-mentioned dynamic binding can combine with multiple technologies.In arbitrary example allocation plan without specific restriction, supplemental content can be configured to one layer in demonstration part, and basic content is then another layer.In these allocation plans, supplemental content layer can be placed on part foremost, if conditions permit can by one layer of covering.In other configurations, supplemental content can carry out the location on relative position with basic content simply.
In part allocation plan, size that the size of supplemental content can dynamically be determined according to basic content and/or basic content and supplemental content will be play equipment on spacing dimension change.In other allocation plan, basic content has been given a certain size, and supplemental content can use identical size, intelligent container program that the basic content of slightly minification can be asked to give supplemental content additional space.When implementing this type of allocation plan, technically can intercept the request for basic content and redirect this request to respond one container program, and extracting substance and supplemental content with this.And this allocation plan is likely to when supplemental content does not cover basic content more effective.
In above-mentioned numerous embodiments, substance (video) and supplemental content (commodity) are because character is substantially different, it is possible to use two different servers, i.e. supplemental content server 910 and basic content server 900 participates in Fig. 9.In Fig. 9, described interactivity display device is notebook computer, and notebook computer is established the link with supplemental content server 910 and basic content server 900 respectively by communication network.
On the basis that the said equipment is introduced, the present embodiment gives the described display device of employing and realizes the basic content of its display and the method that supplemental content is mutual.The method specifically includes following step:
1) accepting basic content by described interactivity display device from the Internet or basic content server, described basic content can show in basic content play area；
2) interactivity display device is in the process playing basic content, display device identification basic content；
3) content according to display device identification, it is determined that the definition that one or more products are relevant；
4) based on a determination that described definition, obtain related supplemental content from the Internet or supplemental content server；
5) interactivity display device accepts supplemental content, and basic content real time correlation, and can show in supplemental content play area.
As the explanation to said method, Figure 10 presents once the process of the dynamic binding of complete basic content and supplemental content.In this process, described basic content is preferably video, and supplemental content is preferably commodity.The process of the dynamic binding that Figure 10 represents comprises the steps:
1) accepting video by described interactivity display device from the Internet or basic content server, described video can show in basic content play area；
2) interactivity display device is in the process playing basic content, display device identification video；Identify in engine identification video that there is the certain content that can be identified；
3) content according to display device identification, it is determined that the definition that one or more products are relevant；Here definition may refer to identify the classifying content of engine identification and critical field, i.e. step 2) in certain content；
4) based on a determination that described definition, obtain dependent merchandise from the Internet or supplemental content server；Commodity are to be obtained by the decision engine of the Internet or supplemental content server, and decision engine can judge according to the classifying content and critical field identifying engine identification and make the change of corresponding commodity；
5) interactivity display device accepts commodity, and video real time correlation, and can show in supplemental content play area.
As above, described in logic, present stage the present embodiment can identify content in conjunction with multiple technologies.In part allocation plan, user supplied video content using fingerprints can be utilized.For those of ordinary skill in the art, almost every content all has its discernible feature and can be used for the identification of certain content.In not specific situation, when audio frequency is play, sound has the acoustic characteristic of its uniqueness.No matter how this feature is all real to content quality.The case of user supplied video content using fingerprints technology has the audio-frequency fingerprint identification of Google's application of image section in its protective eye lens product, the audio-frequency fingerprint identification of SHAZAM, GRACENGIES.In order to reach video fingerprint recognition, video finger print can be based only upon video raw material, be based only upon audio frequency raw material or both.Additionally, when identifying video finger print, contrast based on to the multiframe of content, mark can display, and this frame can be carried out extracting and analyzing.Once identify the fingerprint of video content, content can be identified, and obtains appropriate (corresponding, coupling) supplemental content.
According to disclosure patent it can be seen that other plurality of kinds of contents identification technology can also be utilized, all identification technology that can be utilized all can be referred to as to identify engine.Disclosure patent is not limited to any specific identification technology.
Except identifying this content itself, supplemental content can also carry out personalized setting based on user's feature, equipment and/or other statistical information.Such as include user profiles (including but not limited to the SNAPSHOT INFO of FACEBOOK), geographical position, IP address, any suitable device identifier (such as MAC Address) for user's establishment (without specific restriction), in certain project client, identify the part (such as GOOGLEChrome browser) of user, intraday time.
Based on these information identified, decision engine can carry out customization of individual character to tackle certain specific user.
Logic in decision engine determines and is worth according to which type of and definition, the supplemental content that association is relevant.Such as, if the city promotional videos that content is X city of the former video that identification engine identifies, the definition drawn and value are probably sunlight, sandy beach, the torrid zone, so decision engine can go to obtain the related supplemental content (being probably a certain product or service) close to definition with value logic according to the logic of inner setting.Decision engine show that supplemental content is swimming suit, Cortex cocois radicis etc., and inquire about corresponding Business Information on the server, including price and the information such as stock, freight charges, thus feeding back to user terminal, and select above thus to adaptive form be sent to the server of video player, be then presented to user terminal by video player.Referring to Figure 11.
Decision engine can judge according to the classifying content and critical field identifying engine identification and make the change of corresponding supplemental content.Select and the supplemental content that uses/provide comes from the Internet or supplemental services device at decision engine, by the extracted of decision engine or quote, and push to and require in video player to receive and bind.
Exemplified as above, obtain dynamic binding supplemental content content according to, it is according to identifying and indexing video content or user profile and descriptive labelling, thus drawing or give critical field and the definition (this process completes in identifying engine) of core content.
The supplemental content process prescription realizing dynamic binding is: identifying and critical field and the definition of index are dealt into decision engine, decision engine judges from remote server and beams back what critical field with it was agreed with mutually related content (this process completes decision engine).
About identifying that engine and the further of decision engine are supplemented:
Identify and the video content of index includes the information obtained from video flowing, or corresponding mark has been set in advance on the time point of video, capture and identify the critical field in corresponding mark or video flowing, after being sent to the identification engine identification on remote server, thus decision engine supplements the extra content of binding dynamically from supplemental services device or the Internet.
Identify and the user profile of index includes the video content that user is watching, or the purchaser record before user, the contents such as the region of user and the background information of user, the content of corresponding identification engine is according to being one or more information, and corresponding decision engine supplements the personalized supplemental content based on user profile dynamically from supplemental services device or the Internet with it.
The description of the merchandise news that the descriptive labelling identified and index is originally matched when generally referring to businessman for viewing video.Identifying that engine is according to the critical field identifying and extracting descriptive labelling, decision engine goes out the content of the dynamic binding of corresponding propelling movement from server matches.
Above in conjunction with embodiment, the present invention done further narration, but the present invention has been not limited to above-mentioned embodiment, in the ken that one skilled in the relevant art possesses, it is also possible to make a variety of changes under the premise without departing from present inventive concept.
Claims (9)
1. an interactivity display device, it is characterised in that the display interface layout of described display device comprises basic content play area and supplemental content play area；
Described basic content shows in basic content play area, including one or more the combination in streaming media video, long-range real-time live broadcast, real-time device synchronization, picture or webpage；
Described supplemental content shows in supplemental content play area, be based on basic content produce and with the dependent merchandise of basic content real time correlation and/or service；
Described display device incoming communication network also can be used for e-commerce transaction, and basic content comes from the Internet or basic content server, and supplemental content comes from the Internet or supplemental content server.
2. interactivity display device according to claim 1, it is characterised in that described display device is computer, TV or the mobile terminal with display screen；The display interface of display device is shaped as rectangle.
3. interactivity display device according to claim 2, it is characterised in that described supplemental content play area is in outside basic content play area, or combines together with basic content play area.
4. interactivity display device according to claim 3, it is characterised in that described supplemental content play area is in outside basic content play area, and supplemental content play area optionally show or hide.
5. interactivity display device according to claim 3, it is characterised in that described supplemental content play area is in outside basic content play area, and supplemental content play area is expansible and covers on basic content play area.
6. interactivity display device according to claim 3, it is characterised in that described supplemental content play area and basic content play area combine together, and supplemental content play area optionally show or hide.
7. interactivity display device according to claim 3, it is characterised in that described supplemental content play area and basic content play area combine together, and supplemental content play area is expansible and covers on basic content play area.
8. an interactivity display device realizes the method that content is mutual, it is characterised in that comprise the steps:
1) accepting basic content by described interactivity display device from the Internet or basic content server, described basic content can show in basic content play area；
2) interactivity display device is in the process playing basic content, display device identification basic content；
3) content according to display device identification, it is determined that the definition that one or more products are relevant；
4) based on a determination that described definition, obtain related supplemental content from the Internet or supplemental content server；
5) interactivity display device accepts supplemental content, and basic content real time correlation, and can show in supplemental content play area.
9. interactivity display device according to claim 8 realizes the method that content is mutual, it is characterised in that in step 4) in, described supplemental content also includes the corresponding Business Information of commodity and/or service.
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