CN105704516A - System supporting a correlative supply content relation and disposition method thereof - Google Patents
System supporting a correlative supply content relation and disposition method thereof Download PDFInfo
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- CN105704516A CN105704516A CN201610035398.1A CN201610035398A CN105704516A CN 105704516 A CN105704516 A CN 105704516A CN 201610035398 A CN201610035398 A CN 201610035398A CN 105704516 A CN105704516 A CN 105704516A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a system supporting a correlative supply content relation and a disposition method thereof. The system comprises a client linked via a communication network, a media content provider server, and a commodity supplier server. A player is installed in the client. The played content of the player comprises basic content and supplementary content which are independent of each other and unified in the same player. The media content provider server receives a request from the client and provides the client with the basic content suitable for being played by the player of the client. The commodity supplier server receives the request of the client and provides the client with the supplementary content associated with the basic content. The system shares user information and a pay order. A user may order a commodity in the player and webpage jump is prevented. Thus, video watching experience is optimized for the user and the advertisement effectiveness and transaction buy rate are increased.
Description
Technical field
The invention belongs to technical field of internet application, be specifically related to a kind of system supporting relevant supplying content relation, and realize, by this system, the method that relevant supplying content is disposed。
Background technology
Ecommerce typically refers in the commerce and trade activity widely of all parts of the world, under the network environment that the Internet is open, based on browser/server application mode, both parties carry out various commercial activity with not meeting, it is achieved online transaction between the shopping online of consumer, trade company and online pay by mails and a kind of novel commercial operation pattern of various commercial activity, transaction, finance activities and relevant integrated service activity。
B2C is the abbreviation of Business-to-Customer, and its Chinese is referred to as " business is to visitor "。" business is to visitor " is a kind of pattern of ecommerce, and the retailing pattern of products & services is sold by the consumer that region be directly facing namely generally said。The ecommerce of this form, generally based on Network Retail, carries out online sales activity mainly by means of the Internet。Specifically, " business is to visitor " electronic business mode is that enterprise passes through the Internet for one novel shopping environment Online Store of offer of consumer, and consumer completes the consuming behavior such as shopping online, online payment by network。
The construction of e-commerce website substantially includes server and builds, and operation platform is built, and front end page design and database service such as build at four modules。Wherein, building of server can be selected for self-built server and adopt Web server system (IIS, OracleiAS, Apache, Tomcat etc.)。Operation platform builds optional WindowsServer2012, UNIX, Linux。Front end page design can utilize the development languages such as PHP, ASP, JSP to be designed。Database service is built, and can be selected for Access, Oracle, SQLServer, MySql etc. and carries out data base administration。
Ecommerce has multiple operation mode, illustrates for existing several big main flow electricity business。Jingdone district, is typical B2C pattern, stocks up from other two grades of businessmans, then sells consumer on platform of conquering east in Beijing。All visitors, fall within B2C pattern, are different from Jingdone district, and what all visitors sold is the brand of oneself。Taobao, belongs to typical C2C pattern, and that Taobao plays the part of is middle role, provides the transaction platform as similar " consolidating the load market " to businessman。It can be seen that no matter be under which kind of pattern, it is all finally concentrate on large-scale electric business's platform that consumer buys the channel of commodity。Electricity business's platform is collected shop lease expenses to businessman, is joined expense, promotion expense, transaction procedure expense etc., provides actual customer flow for businessman, promotes the marketing effectiveness of businessman。
Being above the introduction about electronic commerce context, following is introduction about Internet video related fields。
So-called Internet video, refer to that provided by Web Video Service business, that be broadcast format with Streaming Media, can the audio video interleaved of live online or program request。Internet video is it is generally required to independent player, and file format is mainly based upon P2P technology and takies the less FLV stream media format of client resource。The key technology that Internet video relates to includes audio video encoding technology, network transmission technology, Multipoint process unit and embedded technology。Networking video can be applied in video conference, visual telephone, Video chat, video request program, security system, and remote deployment, in the middle of numerous scenes such as remote technology support and teaching。
Along with the universal of mobile Internet and development, ending for the end of the year 2013, China's Internet video userbase reaches 4.28 hundred million, and netizen's utilization rate reaches 69.3%, and mobile video user reaches 2.47 hundred million。According to the data that on June 19th, 2014, Ministry of Industry and Information issued it can be seen that China Mobile Internet user reaches 8.57 hundred million, being that the quantity of video user increases to 4.39 hundred million accordingly, mobile video user reaches 2.94 hundred million。And end to the third season in 2014, China's Internet video city course advertisement scale reaches 46.7 hundred million RMB。
For existing Internet video/live platform, advertisement and corresponding commodity with nature of business are often the independent home shopping channel increased newly, or arrange goods links outside video player, can not video and commodity be combined。Link repeatedly redirects the scrambling with link advertisement and reduces the experience of user and the desire of consumption。
Electricity business and the combination of video, existing preliminary in conjunction with case at present。" washing in a pan video to see while purchase " platform such as Taobao and excellent cruel cooperation, floating layer flat in display is added on video player upper strata, user can pass through to click the button on this floating layer or link, jumps to these commodity shop page on Taobao from video page, then buys。
Existing video provider is when display advertisement, or before video or middle insert advertisement, or arranges static advertising around player。This mode representing video pollutes the visual zone of spectators, makes the video viewing experience of spectators decline on the one hand, makes effect of advertising not notable owing to advertisement is created detest by spectators again on the one hand。
For now large-scale on the market video website, such as excellent cruel Rhizoma Solani tuber osi, liking strange skill, all play the advertisement that must see before video content starts, from 30 seconds to 2 minutes etc. in waiting process, advertisement can not lost patience and can't be gone to absorb the content of advertisement by spectators the time；Happy looking then adopts short time advertisement, inserts when long video-see to half and plays, greatly affects the continuity of video-see, make spectators that advertisement is produced aversion, cause that advertisement probably produces minus effect。Regardless of whether which video website, in page layout, all insert static advertising, make page info become heterogeneous loaded down with trivial details, be unfavorable for that spectators obtain the information of needs。And existing technology cannot unify reply multiple systems environment, as used the browser of shielding advertisement namely can remove the advertisement on the page, part advertisement cannot present on the equipment of mobile terminal。
In addition no matter its interaction of which kind of advertisement is desirable that user jumps to another page and browses after clicking, the premise of this behavior is that user needs to stop viewing video, this spectators' captivation for being primarily focused on video-see is more weak, often clicks the page opened and is just closed by the user but without displaying。
The example that existing Internet video is combined with electricity business does not have molding。" seeing while buy " shopping platform of such as Taobao and excellent cruel cooperation, simply simply with the addition of the floating layer of one layer of commodity in excellent cruel video player, without intactly combining with video player, wherein excellent cruel player simply act as the function of traffic ingress, without undertaking complete transaction flow, transaction is finally also to occur in the system of Taobao。After user jumps to Taobao's page, when assuming not have buffer memory or new user, it is necessary to logging in Taobao's account, many steps then mean that customer loss probability increases alternately, after jumping to Taobao's page, user can not continue viewing video simultaneously。
Summary of the invention
By the introduction of prior art is visible, video and the advertisement thereof of current each big video website are fixing, the video that has been configured and advertisement need to be received when user watches video from video website operator, jump to certain shopping platform page from video website again when buying required web site commodity and have account and just can complete to buy。Obviously, current technology is primarily present the defect of two aspects: one is the angle from user, not substantial optimization user video viewing experience, reduces effectiveness and the transaction probability of transaction of advertisement；Simultaneously, it does not have eliminate or avoid client (or user) must register or log in the account of some platform when buying web site commodity and fill in the trouble of Transaction Information；Two is the angle from media content operator and goods providers, it does not have eliminate the hardship of the video of two sides and the configuration of advertisement (or perhaps commodity)。
In order to overcome the defect of prior art, the present invention provides a kind of system supporting relevant supplying content relation。Meanwhile, the present invention gives this system and realizes the method that relevant supplying content is disposed。
A kind of system supporting relevant supplying content relation, including client, Media Content Provider server and goods providers server。
Wherein, described client is provided with player, and the broadcasting content of described player is divided into the separate basic content being unified in again in same player and supplemental content, and basic content is the main body of player plays content；Described basic content comes from Media Content Provider server, is one or the combination of sound, image or video；Described supplemental content is provided by goods providers server, represents including the commodity that can be used for buying, for completing the assembly of commodity transaction。
Wherein, described Media Content Provider server accepts the request of client, and provides the basic content being suitable to client player broadcasting to client；
Wherein, described goods providers server accepts the request of client, and provides the supplemental content being associated with basic content to client。
Described client, Media Content Provider server and goods providers server pass through communication network links。
Further, in the system of the relevant supplying content relation of described support, described basic content is stored in one or more Media Content Provider server, and described supplemental content is stored in one or more goods providers server。
When user starts client player, player identifies the basic content that will be played automatically, and can pull from one or more goods providers servers according to basic content, combine the supplemental content being associated with basic content, and it is presented to user by player。
Further, system by the relevant supplying content relation of described support, user completes selecting of commodity in client player, and in player after the trading order form of initiation, player automatically obtains the user profile of place client and sends user profile to Media Content Provider server and goods providers server, user is obtained at the two either one historical transactional information and evidence for payment from Media Content Provider server or goods providers server, user is helped to complete the payment transaction of commodity in player, user is arranged and checking without being again traded information。
Further, in order to better be applicable to the system of the relevant supplying content relation of described support, its basic content has subsidiary players and obtains the identifier of supplemental content, after player identifies the identifier of basic content, can obtain, according to identifier, the supplemental content being associated with basic content from goods providers server。
Preferably, the system of the relevant supplying content relation of described support, its basic content is video。
After the system introducing the relevant supplying content relation of this support, the present invention gives a kind of dispositions method supporting relevant supplying content relation。The method comprises the steps:
1) basic content that client player identification is to be played, and initiate to obtain the request of supplemental content to goods providers server；
2), after goods providers server receives the request of client player, in goods providers server, the supplemental content relevant to basic content is searched；
3) supplemental content meeting request is sent the player to client by goods providers server；
4) client player receives the transaction that Client-initiated is relevant to supplemental content；
5) client player judges the relation of user and the content supplier belonging to Media Content Provider server and goods providers server；
6) obtain the history evidence for payment of user from content supplier, in player, complete the payment transaction of commodity。
The further optimization of described dispositions method, described state step 1) in, user starts client player, player identification video content also initiates to obtain the request of supplemental content from trend goods providers server, the commodity that this request will specify goods providers whois lookup and video content to have dependency。
The further optimization of described dispositions method, described state step 4) in, after client player receives the merchandise news that goods providers server sends, user completes selecting and initiating order in player of commodity, and player receives Client-initiated commodity transaction。
The further optimization of described dispositions method, described state step 5) in, content supplier refers to Media Content Provider and goods providers, the user profile obtained is sent to Media Content Provider server and goods providers server by client player, inquires about user's historical transactional information in Media Content Provider server or goods providers server and evidence for payment。
The further optimization of described dispositions method, described state step 6) in, after the historical transactional information of user to be confirmed and evidence for payment, client player obtains the historical transactional information of user and evidence for payment from either one of Media Content Provider and goods providers, and helping user to complete the payment transaction of commodity in player, it is not necessary to user is again traded information in player and arranges and checking。
Compared with prior art, the beneficial effects are mainly as follows following aspect:
(1) by adopting system of the present invention and dispositions method, media content and advertisement, by obtaining from the server of media content operator and goods providers respectively and carrying out random combine, save the hardship of the configuration of this two side。
(2), when user places an order and buys commodity, directly can place an order in client player。And during player actual treatment order, either one places an order can to pass through Media Content Provider and goods providers, if either party once left purchaser record and evidence for payment to this client wherein, then acquiescence is called the intrasystem data of the party and is helped through payment。Therefore, present invention, avoiding client to register or log in the account of some platform when buying and fill in the trouble part of Transaction Information。
(3) user does not need jump page and browsable commodity and purchase, does not affect the viewing video tastes of user。
(4) do not need to need to carry out according to video, website, businessman the registration of multiple account when user uses, conclude the business convenient and swift。
(5) system of the present invention and dispositions method flexible adaptation plurality of devices multiple network environment, need to not redevelop for a certain equipment or the page。
Accompanying drawing explanation
Fig. 1 is a kind of Content supply graph of a relation that system described in the present embodiment relates to。
Fig. 2 is a kind of Content supply graph of a relation that system described in the present embodiment relates to。
Fig. 3 is a kind of Content supply graph of a relation that system described in the present embodiment relates to。
Fig. 4 is the Optimizing Flow that system described in application the present embodiment is supported relevant supplying content。
Detailed description of the invention
The combination of existing electricity business and video disunity, the video-see and the online shopping that do not fully meet user in other words are experienced。Existing basic operation mode is user receives the video and advertisement that have been configured from video website operator, jumps to certain shopping platform page from video website again and have account and just can complete to buy during purchase。
In order to optimize the combination of electricity business and video website operator, the present invention provides a kind of to the coordination of content location mode between different content provider, provides the deployment scheme of a kind of system supporting relevant supplying content relation in other words。
The present embodiment provides the system of the relevant supplying content relation of a kind of preferred support。This system at least includes a client, Media Content Provider server and goods providers server。By network service between client, Media Content Provider server and goods providers server, system described in the present embodiment will be unified in each other。
Wherein, described client is that user is in order to accept the equipment of the network information。Client is provided with player。It should be noted that the broadcasting content of player can be divided into the separate basic content being unified in again in same player and supplemental content two parts。Basic content represents the main body that player is play, and this main body is the media forms such as sound, image or video。The assemblies such as the subsidiary commodity that can be used for buying represent, trading function are then referred to as supplemental content。
Described basic content and supplemental content are independent of each other, and player is when representing basic content and does not interfere with the broadcasting of supplemental content。Supplemental content and basic content are dynamic bindings, or supplemental content is subsidiary in basic content, and this supplemental content contains the content such as merchandise news and transaction component。
Wherein, described Media Content Provider server is used for storing basic content, the request of customer in response end, and provides the basic content being suitable to client player broadcasting to client。And goods providers server is used for storing supplemental content, the request of customer in response end, and provide the supplemental content being associated with basic content to client。Here Media Content Provider and goods providers are collectively referred to as content supplier, it is directed to client and company or the tissue etc. of supplemental content and basic content are provided, it has respective server, in its server, storage has corresponding supplemental content and basic content respectively, by its server, the user of client can obtain corresponding information。
By supporting the system of relevant supplying content relation described in the present embodiment, when user enables player, the media content and the advertisement that obtain (or basic content and supplemental content), by obtaining from the server of media content operator and goods providers respectively and carrying out random combine, save the hardship of the configuration of this two side。In this case, user directly places an order in client player, carries out the purchase that places an order of selected commodity。And player is when actual treatment order, either one places an order can to pass through Media Content Provider and goods providers, if either party once left purchaser record and evidence for payment to this client wherein, then acquiescence is called the intrasystem data of the party and is helped through payment, namely this measure avoids client and have to register or log in the account of some platform when buying and fill in the trouble part of Transaction Information, will place an order and process of purchase processes the most easily。
The described client player of this enforcement is different from general online media sites form, owing to applying Dynamic Binding Technology, the basic content comprised in it and supplemental content are each independent, and this allows for being respectively stored in different server media content and content of good being possibly realized。In the layout of early stage, basic content, supplemental content that Media Content Provider and goods providers provide do not need to be placed in same server and configure, but it is individually stored in multiple server, but player operator will sign information invocation protocol with these multiple servers, and according to the requirement of agreement, the content of its offer is edited, it is ensured that it can be played the routine call in device。
When player starts and plays, this section of media that the built-in program of player will identify that user will open automatically, and recognition method is probably and automatically identifies image, sound, it is also likely to be some the recognizable label identifying that Media Content Provider is edited in file in advance according to the rules, then according to media content supplemental content (i.e. commodity) had pulling and combining of the property selected, and pull combination behavior may relate to multiple different product vendor's server。
Once transaction occurs, this program also will identify user terminal information, and specific media content provider involved for this information transmission to transaction and product vendor's server be mated。Such as one party, the match is successful, remains with this terminal or the historical transactional information of this client, payment information in this party database, then player will pull these information help client in this server and complete payment flow。
For the ease of pulling from goods providers server and combining the supplemental content matched with basic content, when applying system described in the present embodiment, some contents recognizing technology can be adopted to assist, such as Application on Voiceprint Recognition, fingerprint recognition etc.。It is to say, the basic content of Media Content Provider offer has some recognizable label。It will be apparent to those skilled in the art that almost every content all has its discernible feature and can be used for the identification of certain content。Such as, every section audio all has the acoustic characteristic of its uniqueness, no matter and content quality how this feature is all intrinsic, image is as the same。Such as, the knowledge figure function of present Baidu's picture, it is a kind of content recognition。And current embodiment require that the video content recognition of utilization in like manner also can be accomplished, it is decomposed into multiframe still image and audio frequency by video, combines both when identifying, one section of distinctive identifier can be formed。In practical operation, namely this identifier can be used for distinguishing the identity of video。
Video content recognition technology in addition to the content above, also can adopt the video content recognition technology being analyzed according to other angles。Such as, its IP address uploaded got from video content or domain name, coding parameter (such as Video Codec and beautiful video data transmission rate), content the metadata token etc. that is associated with content of size (Pixel Dimensions and dimension of picture such as image)。
In the present invention, adopting video content recognition technology is in order to subsidiary players obtains supplemental content。After only identifying the identifier of video content, can according to this identifier go obtain can be corresponding with video content supplemental content。
Certainly, the configuration of supplemental content is also had reference value by user's feature, equipment and/or other statistical information。Such as include user profiles (including but not limited to the SNAPSHOT INFO of FACEBOOK), geographical position, IP address, any suitable device identifier (such as MAC Address) for user's establishment (without specific restriction), in certain project client, identify the part (such as GOOGLEChrome browser) of user, intraday time。Based on the above information, the supplemental content relevant with user itself can be obtained。
Realize process in order to what describe system of the present invention in detail, in conjunction with Fig. 1 to Fig. 3, now provide the three kinds of situations that may relate to and be explained respectively。In Fig. 1 to Fig. 3, can be connected by communication network between client 310, content provider 320 and server 330。
Namely client 310 refers to that user is in order to receive the equipment of information, although only showing an independent client 310 in Fig. 1 to Fig. 3, but a user can associate to multiple clients simultaneously in fact。Such as, user can use a client device viewing and/or listens to basic content and use another client device to browse supplemental content。Such as a specific examples, user can browse the supplemental content on GOOGLE glasses while the movie or television program on viewing TV。And the player that user uses in client 310 is the player applying dynamic binding。
Content supplier 320, it is possible to be called content provider, namely refers to those companies and tissue etc. of providing basic content and supplemental content to client 310, and it has the server of oneself, and storage has basic content or augmented content information that user can be made to obtain information。
Content supplier 320 and client 310 are likely to be of some preset relations。Be likely in content supplier 320 and the preset relation of client 310 containing: the agreement signed in the agreement of substance or historical trading and mandate etc. are provided in some way。Carried out simple register before being likely to such as user at place of content supplier 320, and signed supply agreement or bought some commodity or service。Such as, user excellent extremely fill in the information registerings such as mailbox, address, phone after have purchased membership service, pay exclusive monthly fee and be used for obtaining substance (such as film and TV programme)。In this case, the log-on message of user, Transaction Information and evidence for payment etc. are possible to be stored in the server of content supplier 320。
Server 330 is used to guarantee basic content that client 310 receives and the server that additional content can correctly be mated。The mode using pairing is guaranteed the products & services information matches wherein stored to basic content by server plug-in。Server plug-in will associate additional content to multiclass basic content identifier by dependency, and these associative combination collections be got up, and generate index and store。So server 330 may also be used for referring to supplemental content server。
Association in server 330, major part is all by the data mining of key word in network and the narrative word of video is constructed。The source of data mining can be the title of video file, description to video file on webpage, e-business network stands in the narrative description in associated video to its product, it is provided the narrative description of service by business web site in associated video, playlist, the description of film review website, the comment of various videos, keyword relevant to video in video website and narrative description, video website map, website identifies the method with video content related keyword, narrative text on the webpage linked by site maps, the image recognition of the video of unprocessed memory is such as identified people (famous person, physical culture personage, politician), product (automobile, clothes, footwear etc.), image template for the target image in scan video frame, like this etc.。But it should be recognized that the source of data mining is not limited to the example above。
Such as, in practical operation, once the known fundamental objects being comprised in basic content is identified, fundamental objects can use these to seek can be used for the suitable available products & services of basic content。Such as, basic content demonstrates in a thesaurus existing sports star in content, then server 330 just can find out be associated T-shirt, books, this sports star official authorization product etc. can as the supplemental content of this basic content。If server 330 retrieves a special automobile, it can automatically provide a clue supplemental content being directed to local auto dealership。
In FIG, content supplier 320 directly can provide basic content to subscription client 310。Basic content can be provided by multiple different medium, for instance includes but not limited to the communication connection of TV, TV applications, satellite, network and other forms。In this connection, subscription client 310 can receive supplemental content respectively from server 330。
In certain embodiments, between client 310, content supplier 320, server 330, there is multiple communication connection。In this instance, communication connection 350 is likely to include a collection order with the associated item of supplemental content, and communicates to connect 352 and be likely to include basic content。Additionally, communication connection 354 can include a purchase order relevant to supplemental content, and communicate to connect 356 and be likely to include supplemental content。Any order received by content supplier 320 can be forwarded to server 330。
In this connection, user can buy at least one product or service by content supplier 320 and/or server 330。Client 310, content supplier 320 and server 330 can utilize certain type of authentication and mandated program to provide the purchase right to supplemental content relevant item (such as one or more product or service)。Allocation plan as an example, if user has had subscribed to the service of content supplier 320, then content supplier 320 is likely to grasp the payment information of user。Mandated program can allow the information that server 330 is retrieved from content supplier 320 to reach to replace user to perform the purpose bought。In other case study on implementation, server 330 is likely to the payment information containing user。
Especially, user is possibly through using them to have the payment information put on record to carry out the purchase to the one or more article being associated with supplemental content at place of content supplier。If user buys article by server 330, the owner of server 330 (as CINSAY or other) can be divided into regard to buying expenses with content supplier 320。This kind of expense is to come motivational content provider in another way, it is allowed to show together with the basic content that supplemental content provides with it。
In fig. 2, content supplier 320 directly can provide basic content to subscription client 310 and server 330。This basic content can be provided by multiple different medium, includes but not limited to the communication connection etc. of TV, TV applications, satellite, network and other forms。Under this kind of relation, subscription client 310 can receive and receive supplemental content and basic content from server 330。And, in this kind of relation, user can also pass through server 330 and buy one or more product or service。
In part allocation plan, between client 310, content supplier 320 and server 330, there is multiple different communication connection。In this instance, communication connection 360 can include basic content, and communication connection 362 can include basic content。And, communication connection 364 also can include the purchase order to the article about supplemental content, and communicate to connect 366 and can comprise supplemental content。
User receives basic content by the container that server 330 provides can obtain extra interests。Such as, user can refund certain of basic content and show the time point of required supplemental content。Or, user can without interrupt viewing basic content and bothering from advertisement。Again or, user can receive the discount of some article relevant to supplemental content。
As it has been described above, user 310, content supplier 320 and server 330 can utilize polytype certification to provide the buying authority to the article (such as one or more products or content) relevant to supplemental content with certificate scheme。Mandated program can allow server 330 for the purpose performing to buy for user, payment information to be retrieved, and certain server 330 is likely to payment information of putting on record。If article are placed an order by user by server 330, the owner of server 330 then can provide compensation to content supplier 320 with regard to this transaction。
In figure 3, basic content can be first supplied to server 330 by content supplier 320。In this connection, subscription client 310 may be simultaneously received supplemental content and basic content from server 330, directly receives basic content without from content supplier 320。Basic content can be provided by multiple different medium, includes but not limited to the communication connection etc. of TV, TV applications, satellite, network and other forms。
In some allocation plan, between client 310, content supplier 320 and server 330, there is multiple different communication connection。In this embodiment, communication connection 370 can include basic content, and communication connection 372 includes the purchase order to the article about supplemental content, and communication connection 374 can include basic content and supplemental content。
In this kind of relation, user receives full content from server 330。Such as, user may sign in, by the player that server 330 provides, the network that content supplier 320 provides。For an example assumed, user is likely to logging on to website that server 330 offers, player one film of viewing of being provided by server 330 select, buy a certain product。The basic content asked to server 330 along with client 310 is together provided by supplemental content。In this kind of relation, the one or more article relevant to supplemental content can be repeated buying by server 330 by user。
Above-mentioned to the composition of system described in the present embodiment and the introduction of function thereof after, the present embodiment gives a kind of dispositions method supporting relevant supplying content relation。The method comprises the steps:
1) basic content that client player identification is to be played, and initiate to obtain the request of supplemental content to goods providers server；
2), after goods providers server receives the request of client player, in goods providers server, the supplemental content relevant to basic content is searched；
3) supplemental content meeting request is sent the player to client by goods providers server；
4) client player receives the transaction that Client-initiated is relevant to supplemental content；
5) client player judges the relation of user and the content supplier belonging to Media Content Provider server and goods providers server；
6) obtain the history evidence for payment of user from content supplier, in player, complete the payment transaction of commodity。
For the ease of understanding above-mentioned dispositions method, a kind of embodiment that the present embodiment is preferred, its idiographic flow is referring to Fig. 4。
Step 1, receives the supplemental content request relevant to the video content of content supplier:
In this step, when user opens certain video by client player, startup is detected function by the built-in program of player, identifying that video content also initiates to obtain the request of supplemental content from trend goods providers server, this request searches those commodity having dependency with video content by specifying retailer server。
Step 2, identifies and retrieves the supplemental content relevant to video content:
In this step, after goods providers server receives the request of supplemental content, will perform to search qualified commodity in its server。
Step 3, sends supplemental content to client:
This step refers to that goods providers server completes to search and after coupling, the merchandise news meeting request feeds back to the player of client。
Step 4, receives the transaction relevant to supplemental content:
In this step, user is by, after player viewing video and the merchandise news that feeds back to of step 3, completing selecting and initiating order in player product, and namely player receives the transaction of Client-initiated supplemental content。
Step 5, it is determined that the relation between this user and content supplier:
Namely the relation used between user and Media Content Provider and the goods providers of this terminal is judged, the user obtained in this terminal is used information by the program in player, send to the server of Media Content Provider and goods providers, consult whether user once carried out purchase between the two, in the period of service, whether store the Transaction Information having user and evidence for payment。
Step 6, obtains the evidence for payment of user from content supplier:
Once it is determined that user once in Media Content Provider/goods providers, either party left Transaction Information and evidence for payment, namely give tacit consent to from the party obtain user's evidence for payment help user complete payments that place an order, do not need user in the process of placing an order again row arrange and verify。
By system described in the present embodiment and dispositions method, it is possible to supply the relation of seasonable each side for coordinating content。First, it is ensured that Consumer's Experience, make user smooth can watch video, from inserting interrupting of advertisement, and can buy when not interfering with video-see。Secondly, ensure that the interests of the effectiveness of commercial advertisement and video vendor simultaneously, both sides can be made a profit simultaneously。Finally, the transaction record of user and accounts information can be preserved by this system and dispositions method, optimize user's purchase experiences further。
Above in conjunction with embodiment, the present invention done further narration, but the present invention has been not limited to above-mentioned embodiment, in the ken that one skilled in the relevant art possesses, it is also possible to make a variety of changes under the premise without departing from present inventive concept。
Claims (10)
1. the system supporting relevant supplying content relation, it is characterised in that include client, Media Content Provider server and goods providers server；
Described client is provided with player, and the broadcasting content of described player is divided into the separate basic content being unified in again in same player and supplemental content, and wherein, basic content is the main body of player plays content；Described basic content comes from Media Content Provider server, is one or the combination of sound, image or video；Described supplemental content is provided by goods providers server, represents including the commodity that can be used for buying, for completing the assembly of commodity transaction；
Described Media Content Provider server accepts the request of client, and provides the basic content being suitable to client player broadcasting to client；
Described goods providers server accepts the request of client, and provides the supplemental content being associated with basic content to client；
Described client, Media Content Provider server and goods providers server pass through communication network links。
2. the system of the relevant supplying content relation of support according to claim 1, it is characterised in that described basic content is stored in one or more Media Content Provider server, and described supplemental content is stored in one or more goods providers server；
When user starts client player, player identifies the basic content that will be played automatically, and can pull from one or more goods providers servers according to basic content, combine the supplemental content being associated with basic content, and it is presented to user by player。
3. the system of the relevant supplying content relation of support according to claim 1, it is characterized in that, user completes selecting of commodity in client player, and in player after the trading order form of initiation, player automatically obtains the user profile of place client and sends user profile to Media Content Provider server and goods providers server, user is obtained at the two either one historical transactional information and evidence for payment from Media Content Provider server or goods providers server, user is helped to complete the payment transaction of commodity in player, user is arranged and checking without being again traded information。
4. the system of the relevant supplying content relation of support according to claim 1, it is characterized in that, described basic content has subsidiary players and obtains the identifier of supplemental content, after player identifies the identifier of basic content, can obtain, according to identifier, the supplemental content being associated with basic content from goods providers server。
5. the system of the relevant supplying content relation of support according to claim 4, it is characterised in that described basic content is video。
6. the dispositions method supporting relevant supplying content relation, it is characterised in that comprise the steps:
1) basic content that client player identification is to be played, and initiate to obtain the request of supplemental content to goods providers server；
2), after goods providers server receives the request of client player, in goods providers server, the supplemental content relevant to basic content is searched；
3) supplemental content meeting request is sent the player to client by goods providers server；
4) client player receives the transaction that Client-initiated is relevant to supplemental content；
5) client player judges the relation of user and the content supplier belonging to Media Content Provider server and goods providers server；
6) obtain the history evidence for payment of user from content supplier, in player, complete the payment transaction of commodity。
7. the dispositions method of the relevant supplying content relation of support according to claim 6, it is characterized in that, described state step 1) in, user starts client player, player identification video content also initiates to obtain the request of supplemental content from trend goods providers server, the commodity that this request will specify goods providers whois lookup and video content to have dependency。
8. the dispositions method of the relevant supplying content relation of support according to claim 6, it is characterized in that, described state step 4) in, after client player receives the merchandise news that goods providers server sends, user completes selecting and initiating order in player of commodity, and player receives Client-initiated commodity transaction。
9. the dispositions method of the relevant supplying content relation of support according to claim 6, it is characterized in that, described state step 5) in, content supplier refers to Media Content Provider and goods providers, the user profile obtained is sent to Media Content Provider server and goods providers server by client player, inquires about user's historical transactional information in Media Content Provider server or goods providers server and evidence for payment。
10. the dispositions method of the relevant supplying content relation of support according to claim 6, it is characterized in that, described state step 6) in, after the historical transactional information of user to be confirmed and evidence for payment, client player obtains the historical transactional information of user and evidence for payment from either one of Media Content Provider and goods providers, and helping user to complete the payment transaction of commodity in player, it is not necessary to user is again traded information in player and arranges and checking。
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| CN201610035398.1A CN105704516A (en) | 2016-01-19 | 2016-01-19 | System supporting a correlative supply content relation and disposition method thereof |
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| CN201610035398.1A CN105704516A (en) | 2016-01-19 | 2016-01-19 | System supporting a correlative supply content relation and disposition method thereof |
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| CN201610035398.1A Pending CN105704516A (en) | 2016-01-19 | 2016-01-19 | System supporting a correlative supply content relation and disposition method thereof |
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