CN105117371A - Dynamic two-dimensional code based electronic shelf label customer information acquisition system - Google Patents
Dynamic two-dimensional code based electronic shelf label customer information acquisition system Download PDFInfo
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- CN105117371A CN105117371A CN201510549785.2A CN201510549785A CN105117371A CN 105117371 A CN105117371 A CN 105117371A CN 201510549785 A CN201510549785 A CN 201510549785A CN 105117371 A CN105117371 A CN 105117371A
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Abstract
The invention relates to a dynamic two-dimensional code based electronic shelf label customer information acquisition system, mainly comprising a content server, a background server, a wireless transceiver, electronic shelf labels and mobile intelligent terminals. The content server is connected to the background server and the background server is connected to each electronic shelf label by the wireless transceiver. The content server further comprises a two-dimensional code encoding module which is used for generating two-dimensional codes about commodity advertisement promotion information and a customer evaluation table access address, pushing the two-dimensional codes to the background server, carrying out combinatorial encoding on the two-dimensional codes with commodity label information and transmitting the obtained two-dimensional codes to the corresponding electronic shelf labels, so that customers can use the mobile intelligent terminals for scanning the two-dimensional codes to obtain the advertisement promotion information, evaluate commodities and view other evaluations. The two-dimensional codes on the electronic shelf labels can be dynamically changed, a plurality of pieces of information can be displayed in a time period, and aiming at different client types, different questionnaire research contents also can be changed. The flexibility of acquiring user information of a shopping mall is greatly improved.
Description
Technical field
The present invention relates to commodity and indicate field, particularly relate to a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code.
Technical background
In the marketing activity of market, understand consumer to the suggestion of commodity, consumption habit, the information such as shopping mode are very important for businessman.Businessman can improve commodity after having had these information, can promote, also can transform etc. shopping environment the service in market.But the method that traditional market gathers user profile is the pattern adopting survey, entrusts to special survey company to make survey report.The Finite Samples that this mode gathers, for product quantity also few, also need to pay high expense.
Along with electronic bin tag system is in the application in market, and the intelligent mobile terminal such as mobile phone generally uses.Mobile phone is utilized to become a more accurately and easily channel to collect consumer information.The 2 D code information of utilization of the present invention and the closely-related electronic shelf label of commodity and display thereof as the collector of user profile, can very convenient, efficient, gather Customer Information in a large number, exactly, and almost need not cost outside amount paid.Whole information acquisition process naturally completes in the shopping process of user, does not increase the burden of consumer.
Summary of the invention
In order to provide a kind of Quick Response Code and Commercial goods labels information can real-time update, user can obtain by mobile intelligent terminal scanning the electronic bin tag system that advertising promotion information and commodity evaluate, and the invention provides following technical scheme:
Based on an electronic shelf label Customer Information acquisition system for dynamic two-dimension code, mainly comprise content server, background server, wireless transceiver, electronic shelf label and mobile intelligent terminal; Described electronic shelf label is connected with shelf; Described content server is connected with background server, and described background server connects each electronic shelf label by wireless transceiver; Described content server also comprises a Quick Response Code coding module, Commdity advertisement sales promotion information and customer evaluation table access address are generated Quick Response Code by described Quick Response Code coding module, and establish time block in described Quick Response Code coding module, periodic replacement Quick Response Code, and Quick Response Code is pushed to background server, described background server transfers to electronic shelf label by wireless transceiver after Quick Response Code and Commercial goods labels information combination being encoded, and described mobile intelligent terminal is connected with electronic shelf label by data communication module.Client is obtained advertising promotion information by mobile intelligent terminal scanning Quick Response Code, is evaluated commodity and check that other are evaluated.
Further, described customer evaluation table can be questionnaire table, grade form etc.Different evaluation table forms is selected according to different consumer type.
Further, described electronic shelf label mainly comprises header board, display screen and bindiny mechanism; Described display screen is embedded in header board centre position, and described bindiny mechanism is fixedly connected with header board; Described bindiny mechanism is ribbon, mainly comprises soft rubber part and chain link band, and described soft rubber part one end is fixedly connected with header board, and one end is connected with chain link band; Described chain link band comprises some chain links and the pin for fixing chain link; The junction of adjacent link is all provided with through hole, and described pin passes through hole to connect two adjacent link.Adopt the electronic shelf label of this structure can adapt to most of shelf form and need not customize, chain link band can according to shelf shape automatic bending, and junction is attractive in appearance, dismounting is simple.
Further, described electronic shelf label also comprises a decoder module, disassembles and be independently shown in the display screen of electronic shelf label for Quick Response Code and Commercial goods labels information combination being encoded.Like this can more clearly to all effective informations of consumer's publishing commodity.
Further, described electronic shelf label also comprises a power module, and described power module connects described display screen, display screen circuit and described wireless transceiver; Described power module, display screen circuit and wireless transceiver are arranged at any side, left and right of intralamellar part before electronic shelf label.Header board inner space is large and can play a protective role to these circuit modules.
Further, described power module adopts accumulator, and described accumulator is also provided with a charging inlet, and described charging inlet is arranged at described electronic shelf label header board side, when electronic shelf label does not have electricity, only charging inlet need be utilized to charge, simple.
Further, described charging inlet is also provided with dust cover, prevents charging inlet from being blocked by dust or other foreign material.
Further, described wireless transceiver is based on Bluetooth communication, based on infrared communication, based on 2/3/4G network service, based on any one in Wi-Fi network communication.Because market or supermarket floor area vary, therefore effective and more economical wireless transceiver can be selected according to actual field ground situation.
Content server is in charge of merchandise news, comprises the sales promotion and advertising message etc. of commodity.The electronic shelf label in background service management market, and bind corresponding with the database of commodity for the database of electronic shelf label.By binding relationship, the commercial promotions information of content server can be imported into the background server of electronic shelf label, and then by operate wireless transceiver, the electronic shelf label being sent to each commodity respectively gets on.On the other hand, consumer is by mobile terminal, and as mobile phone, panel computer etc., after scanning is presented at the Quick Response Code on electronic shelf label, through the decoding of mobile terminal, generate reference address, can be connected to merchandise news and get on.Consumer, by reading merchandise news, evaluates commodity, as questionnaire table, and grade form etc.Consumer, to the suggestion of commodity, also can directly feed back to content server and get on.Also can check the evaluation of other consumer to these commodity simultaneously.
Beneficial effect of the present invention is:
1. the Quick Response Code that present invention utilizes electronic shelf label, as the platform of commodity scoring investigation, utilizes the mobile phone of consumer as access tool, and eliminating traditional emporium's investigation needs manually to send out investigation form, the trouble that consumer fills up a form;
2. because each commodity have an electronic shelf label, each commodity are made to have an opportunity to gather the evaluation information of consumer, break the restriction that traditional emporium's commercial investigation gathers Customer Information, and greatly reduced the waste of paper, also reduce artificial cost;
3. the 2 D code information of electronic shelf label can dynamically be changed at any time, and questionnaire is created on mobile phone terminal automatically, and more traditional mode of printing is more efficient and convenient;
4. utilize the electronic shelf label planar bar code technology that dynamic upgrades, the strategy gathering customer information can be formulated more neatly, more Customer Informations more accurately can be gathered.
Accompanying drawing explanation
Fig. 1, primary structure schematic diagram of the present invention
Fig. 2, electronic shelf label primary structure schematic diagram of the present invention
Fig. 3, electronic shelf label chain link band structure schematic diagram
The generation of Fig. 4, dynamic two-dimension code and flow for displaying
In figure: 100, header board, 101, display screen, 1, electronic tag circuit part, 2, charging inlet, 3, bindiny mechanism, 31, soft rubber, 32, chain link band, 321, chain link, 322, through hole, 323, pin
Embodiment
According to specific embodiment, the present invention is described further below.
Embodiment 1,
As shown in Figure 1, a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code, mainly comprises content server, background server, wireless transceiver, electronic shelf label and mobile intelligent terminal; Described electronic shelf label is connected with shelf; Described content server is connected with background server, and described background server connects each electronic shelf label by wireless transceiver; Described content server also comprises a Quick Response Code coding module, Commdity advertisement sales promotion information and customer evaluation table access address are generated Quick Response Code by described Quick Response Code coding module, its coding flow process as Fig. 4, and establishes time block in described Quick Response Code coding module, periodic replacement Quick Response Code; And Quick Response Code is pushed to background server, described background server transfers to electronic shelf label by wireless transceiver after Quick Response Code and Commercial goods labels information combination being encoded, and described mobile intelligent terminal is connected with electronic shelf label by data communication module.Client is obtained advertising promotion information by mobile intelligent terminal scanning Quick Response Code, is evaluated commodity and check that other are evaluated.
As shown in Figures 2 and 3, described electronic shelf label mainly comprises header board 100, display screen 101 and bindiny mechanism 3; Described display screen 101 is embedded in header board 100 centre position, and described bindiny mechanism 3 is fixedly connected with header board 100; Described bindiny mechanism 3 is ribbon, mainly comprises soft rubber part 31 and chain link band 32, and described soft rubber part 31 one end is fixedly connected with header board 100, and one end is connected with chain link band 32; Described chain link band 32 comprises some chain links 321 and the pin 323 for fixing chain link; The junction of adjacent link is all provided with through hole 322, and described pin 323 passes through hole 322 to connect two adjacent link 321.Described electronic shelf label also comprises a power module, and described power module connects described display screen, display screen circuit and described wireless transceiver; Described power module, display screen circuit and wireless transceiver are referred to as tag circuit module 1, before being arranged at electronic shelf label, and the left side of 100 inside.Described power module adopts accumulator, and described accumulator is also provided with a charging inlet 2, and described charging inlet is arranged on the left of described electronic shelf label header board 100, when electronic shelf label does not have electricity, only charging inlet 2 need be utilized to charge.Described charging inlet 2 is also provided with dust cover, prevents charging inlet from being blocked by dust or other foreign material.
Claims (8)
1., based on an electronic shelf label Customer Information acquisition system for dynamic two-dimension code, it is characterized in that: mainly comprise content server, background server, wireless transceiver, electronic shelf label and mobile intelligent terminal; Described electronic shelf label is connected with shelf; Described content server is connected with background server, and described background server connects each electronic shelf label by wireless transceiver; Described content server also comprises a Quick Response Code coding module, Commdity advertisement sales promotion information and customer evaluation table access address are generated Quick Response Code by described Quick Response Code coding module, and establish time block in described Quick Response Code coding module, periodic replacement Quick Response Code, and Quick Response Code is pushed to background server, described background server transfers to electronic shelf label by wireless transceiver after Quick Response Code and Commercial goods labels information combination being encoded, and described mobile intelligent terminal is connected with electronic shelf label by data communication module.
2. a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code as claimed in claim 1, is characterized in that: described customer evaluation table can be questionnaire table, grade form etc.
3. a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code as claimed in claim 1, is characterized in that: described electronic shelf label mainly comprises header board, display screen and bindiny mechanism; Described display screen is embedded in header board centre position, and described bindiny mechanism is fixedly connected with header board; Described bindiny mechanism is ribbon, mainly comprises soft rubber part and chain link band, and described soft rubber part one end is fixedly connected with header board, and one end is connected with chain link band; Described chain link band comprises some chain links and the pin for fixing chain link; The junction of adjacent link is all provided with through hole, and described pin passes through hole to connect two adjacent link.
4. a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code as claimed in claim 1, it is characterized in that: described electronic shelf label also comprises a decoder module, disassemble for Quick Response Code and Commercial goods labels information combination are encoded and be independently shown in the display screen of electronic shelf label.
5. a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code as claimed in claim 1, it is characterized in that: described electronic shelf label also comprises a power module, described power module connects described display screen, display screen circuit and described wireless transceiver; Described power module, display screen circuit and wireless transceiver are arranged at any side, left and right of intralamellar part before electronic shelf label.
6. a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code as claimed in claim 5, it is characterized in that: described power module adopts accumulator, described accumulator is also provided with a charging inlet, and described charging inlet is arranged at described electronic shelf label header board side.
7. a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code as claimed in claim 6, is characterized in that: described charging inlet is also provided with dust cover.
8. a kind of electronic shelf label Customer Information acquisition system based on dynamic two-dimension code as claimed in claim 1, is characterized in that: described wireless transceiver is based on Bluetooth communication, based on infrared communication, based on 2/3/4G network service, based on any one in Wi-Fi network communication.
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| CN107230110A (en) * | 2017-06-30 | 2017-10-03 | 天津飞鸿达安全印务有限公司 | A kind of method of two-dimensional code display, device and equipment |
| CN107315819A (en) * | 2017-06-30 | 2017-11-03 | 天津飞鸿达安全印务有限公司 | A kind of method of two-dimensional code display, device and equipment |
| CN109064284A (en) * | 2018-08-01 | 2018-12-21 | 深圳春沐源控股有限公司 | Commodity evaluation method and commodity evaluation system |
| CN110276623A (en) * | 2018-03-13 | 2019-09-24 | 阿里巴巴集团控股有限公司 | Control, displaying, playback method, server, electronics price tag, equipment and system |
| CN110610112A (en) * | 2019-09-12 | 2019-12-24 | 珠海格力电器股份有限公司 | Identification code display method and device |
| CN111967913A (en) * | 2020-08-25 | 2020-11-20 | 珠海格力电器股份有限公司 | Commodity attention analysis method, device and system based on electronic price tags |
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| CN111967913A (en) * | 2020-08-25 | 2020-11-20 | 珠海格力电器股份有限公司 | Commodity attention analysis method, device and system based on electronic price tags |
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