CN105205702A - Method and system for pushing targeted advertisement based on consumption pattern - Google Patents
Method and system for pushing targeted advertisement based on consumption pattern Download PDFInfo
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- CN105205702A CN105205702A CN201510628706.7A CN201510628706A CN105205702A CN 105205702 A CN105205702 A CN 105205702A CN 201510628706 A CN201510628706 A CN 201510628706A CN 105205702 A CN105205702 A CN 105205702A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention discloses a method and system for pushing a targeted advertisement based on a consumption pattern. The method includes the steps of obtaining a consumption record of a user, storing the consumption record in a user database, analyzing the consumption record, obtaining the consumption pattern of the user, and pushing the corresponding target advertisement to the user according to the consumption pattern. In this way, the highly-targeted advertisement marketing can be achieved, the expenditures can be reduced for manufacturers and advertisers, the advertisement impact force can be improved, and the advertisement function in the current Internet era is achieved.
Description
Technical field
The present invention relates to advertisement promotion technical field, especially relate to a kind of method and system pushing target advertisement based on consumption mode.
Background technology
Mobile phone possesses the ability of shopping now.In fact, this is one of present mobile phone reason more in one's favour.2014, the mobile purchase and consumption volume of China was 1,500 hundred million dollars, is 31,500,000,000 dollars in the numeral of the U.S..In 300,000,000 net purchase users of China 50% uses mobile phone to do shopping.In the U.S., 12% market share of whole ecommerce is undertaken by smart mobile phone.
Such transaction numeral, not only in large scale, and still remain strong growth.In China, mobile phone shopping growth by 48% in 2014; Growth by 27% in the U.S..Wherein, group of international retail giant Wal-Mart represents, in its Black Friday in 2014, its net purchase flow exceeding half is from mobile device end.
Meanwhile, mobile phone is also the great platform of the next one of advertisement pushing.In contrast, the input of printing machine, broadcast and television advertising is all in decline, and mobile phone utilization rate is in rising; And the ecommerce of every other form being is is being caught up with and surpassed in Mobile business.Advertiser recognizes these trend observantly, and makes great efforts to understand and how to benefit under this new pattern.
Key is, they will make great efforts to aim at suitable client.So-called " suitable " refers to the cellphone subscriber of the expression interest of product or the service occurred in advertisement.Because such user will more likely respond to advertisement, make the input of advertisement more effective.
Summary of the invention
Technical matters to be solved by this invention is: according to the consumption mode of user, pushes the target advertisement that specific aim is stronger, promotes ad effectiveness.
In order to solve the problems of the technologies described above, the technical solution used in the present invention is: provide a kind of method pushing target advertisement based on consumption mode, comprising:
Obtain the consumer record of user, be stored in customer data base;
Analyze consumer record, obtain the consumption mode of user;
According to consumption mode, push corresponding target advertisement to user.
For solving the problem, the present invention also provides a kind of system pushing target advertisement based on consumption mode, comprising:
Record acquisition module, for obtaining the consumer record of user, is stored in customer data base;
Pattern analysis module, for analyzing consumer record, obtains the consumption mode of user;
Advertisement pushing module, for according to consumption mode, pushes corresponding target advertisement to user.
Beneficial effect of the present invention is: be different from prior art, and the present invention by obtaining the consumer record of user, and analyzes with the consumption mode obtaining user, for its consumption mode, pushes corresponding target advertisement.By the way, the present invention can realize the stronger advertisement marketing of specific aim, both can reduce businessman and gray expenditure, can improve advertising impact effect again, realize the advertising function under the current internet epoch.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the inventive method embodiment one;
Fig. 2 is the schematic flow sheet of the inventive method embodiment two;
Fig. 3 is the structured flowchart of present system embodiment three;
Fig. 4 is the structured flowchart of present system embodiment four.
Embodiment
By describing technology contents of the present invention in detail, realized object and effect, accompanying drawing is coordinated to be explained below in conjunction with embodiment.
The design of most critical of the present invention is: by obtaining the consumer record of user to understand its consumption mode, and sending target advertisement with strong points, realizing more high efficiency advertisement putting.
Please refer to Fig. 1, the embodiment of the present invention one provides a kind of method pushing target advertisement based on consumption mode, comprising:
S1: the consumer record obtaining user, is stored in customer data base;
S2: analyze consumer record, obtains the consumption mode of user;
S3: according to consumption mode, pushes corresponding target advertisement to user.
Be different from prior art, the present invention by obtaining the consumer record of user, and analyzes with the consumption mode obtaining user, for its consumption mode, pushes corresponding target advertisement.By the way, the present invention can realize the stronger advertisement marketing of specific aim, both can reduce businessman and gray expenditure, can improve advertising impact effect again, realize the advertising function under the current internet epoch.
As shown in Figure 2, on the basis of embodiment one, the step S1 of the embodiment of the present invention two is specially:
S11: obtain user and utilize ideal money to carry out the historical record consumed;
S12: the information extracting the identity information of user and businessman, geography information, purchase date, trade name and classification thereof from historical record, and be stored in customer data base.
Wherein, step S2 is specially:
S21: according to the consumption information in consumer record, judge the consumption mode of user, described consumption information comprises geography information, buys date and cycle, trade name, merchandise classification, described consumption mode comprise user identity information and may interested merchandise news.
Wherein, before step S3, also comprise:
S22: obtain Business Information, and be stored to merchant database, described Business Information comprises geography information, merchandise news and advertising campaign information, or obtain current popular element;
S23: relatively and mate the consumption mode of Business Information or fashion elements and user.
Wherein, the embodiment of the present invention two, when user carries out new transaction, performs step S4: when user produces new transaction, upgrades the consumer record in customer data base.
As shown in Figure 3, the embodiment of the present invention three provides a kind of system 100 pushing target advertisement based on consumption mode, comprising:
Record acquisition module 110, for obtaining the consumer record of user, is stored in customer data base;
Pattern analysis module 120, for analyzing consumer record, obtains the consumption mode of user;
Advertisement pushing module 130, for according to consumption mode, pushes corresponding target advertisement to user.
As shown in Figure 4, the described record acquisition module 110 of the embodiment of the present invention four comprises:
History holding unit 111, utilizes ideal money to carry out the historical record consumed for obtaining user;
Information extraction unit 112, for extracting the information of the identity information of user and businessman, geography information, purchase date, trade name and classification thereof from historical record;
Information memory cell 113, for storing information in customer data base.
Wherein, described pattern analysis module 120 specifically for:
According to the consumption information in consumer record, judge the consumption mode of user, described consumption information comprises geography information, buys date and cycle, trade name, merchandise classification, described consumption mode comprise user identity information and may interested merchandise news.
Wherein, described system 100 also comprises:
Business Information module 140, for obtaining Business Information, and is stored to merchant database, and described Business Information comprises geography information, merchandise news and advertising campaign information;
Comparison match module 150, for relatively and mate the consumption mode of Business Information and user.
Wherein, described system 100 also comprises update module 160, during for producing new transaction as user, upgrades the consumer record in customer data base.
Below by way of a specific embodiment, said method and system are described.
Particularly, the present invention can realize in an online ideal money transaction system, make user can at a closed loop environment, ideal money transaction is carried out preferably by the mobile device possessing tracking and analysis ability, certainly, as long as the equipment such as Internet enabled common computer all can realize described transaction
Permission user buys by ideal money, and circulates between other members in minimally and virtual economy.The present invention relates to an importance of virtual economy---in fact it is a closed-loop system: once after user obtains ideal money, it is still in virtual economy, until it is converted as real world currency.Economical regulation person carries out the All Activity (or flowing) of currency, thus extremely clearly can show the consumption habit of economy member.
In actual applications, system of the present invention can comprise: can be connected to the electronic equipments such as the mobile phone of network, computer; The ideal money of goods and service is bought by described electronic equipment; Store the database using ideal money to carry out the historical consume record bought; Identify the analysis software of the consumption mode using ideal money; And after analyzing according to purchase history, send advertisement to user, the ad ware of reward voucher or other Promotional Items or mechanism.
When user uses ideal money to carry out purchase payment, by shifting ideal money to Merchant Account from user account, form a consumer record, and store in a database such as relate to this transaction user, businessman, the purchase date, trade name and merchandise classification details.
Subsequently by buying the details, particularly merchandise classification of history, for determining target customer in advertisement pushing process, and carry out advertisement pushing targetedly for this target customer.The details of described history can be all historical informations of consumer, also can be special time periods, the consumption information of such as nearest month, three months or half a year.According to the consumer record of user, some keywords can be extracted, keyword can be trade name, classification etc., such as when finding that consumer has purchase milk powder, can using milk powder, articles for babies as keyword, and extend further to paper diaper, feeding bottle etc., for doing coupling contrast during follow-up advertisement.
And in reality, age of each user, hobby and purchasing habits differ, be therefore necessary to identify and sort out the certain preference of user.The consumption habit of specific user is identified and mates to relevant advertisement and sales promotion.Such as, the user buying " sports goods " classification article may receive the up-to-date running shoes advertisement of a Ge Shi Nike; Or local sporting goods shop may release the advertising campaign to sportswear 10%.
Meanwhile, can also analyze according to purchase history.For example, if historical consume record proves certain client bought boy, the household supplies of girl and clothes, so just can infer that this user is the parents of (at least) 2 children.This goes for life insurance companies, enrollment marketing office of colleges and universities or destination of spending a holiday (scenic spot) office equally.
In masses' marketing, customer group consumption habit integrally can carry out analyzing and identifying current fashion trend by method and system of the present invention, obtains fashion elements.Such as:
Use the database information buying the date, can detect the seasonality of these article, such businessman just accurately can carry out sales promotion in this time;
Use the up-to-date introduction of product, can identify hot-sale products fast, and judge the sales situation of this product, businessman can make a price reduction Related product timely or raise the price, and conservative control stock;
After recognizing current fashion elements, preferably, the consumption mode of fashion elements and consumer can be carried out matching ratio pair, send the merchant advertisement etc. of corresponding product to potential user; Certainly, also can not compare, send respective advertisement, such as this season certain skirt popular according to fashion elements directly to the user of all users or particular range, relevant advertisements can be pushed directly to the women of 20-40 year age group.When carrying out identifying the correlativity product bought, businessman can infer the user that have purchased product A, and greatly possibility product B is interested, is therefore necessary both to be positioned at same position, or under the prerequisite not violating relevant laws and regulations, carries out bundle sale;
Meanwhile, due to different Humanistic Factors, as geographic position, religious belief etc., therefore also need to identify for the geography residing for user, such as Shenzhen people like brand X, but Shanghai people like the relevant informations such as Y brand.
All these analyses are very useful to advertiser, can improve its advertisement putting, cost-saving, improve again the effect of advertisement.
Because the method analyzing the consumption history of client will provide more effectively marketing and advertisement putting.These activities have suitable cost, and prior art is all send advertisement by the mode (without targetedly) of air gun scattering substantially.This way may cause the people of grandfather generation can receive discount promotional advertisement about slide plate, and teenager can receive the advertisement of reverse mortgage, and not only specific aim is poor, even tries to go south by driving the chariot north, and makes us annoyed and sneered at the behaviours or things made, and causes very large expenditure waste.Marketing personnel will pay painful cost for eliminating this waste.The success of Google shows, 89% ($ 60,000,000,000 dollars) of its business revenue in 2014 from advertiser, and is because it can provide the ability of more clear picture due to the interest of client.
Method and system strong operability of the present invention, reason is as follows:
First, any given shopping net result will be updated in customer data base and merchant database.This renewal comprises padding data storehouse record, and protects maintenance continuous updating, can be used for subsequent query.In this case, " subsequent query " identifies the consumption mode of described consumption history record by comprising, namely personal user and businessman integrally consider.
As filled key word in data-base recording, as " slide plate ", " concert of Taylor's Alfred Swift " or " life insurance " etc.Its interest of display is positive or passiveness by subsidiary key word, namely " likes " or " not liking ", facilitating businessman or advertiser when an advertisement putting is carried out in thinking like this, providing support there being splendid data.
Therefore, when marketing personnel wish to carry out an advertisement putting, he will use above-mentioned analysis reference, to push suitable content.These contents are by any other Promotional Items comprising advertisement, reward voucher and found out by marketing personnel, and be pushed to user or potential user by mobile applications, and according to specific time and site pushes, received and sent by banner or chain, and promotional advertisement etc. that reward voucher or other forms can downloading rear redemption are paid.
Generally speaking, the present invention can realize the stronger advertisement marketing of specific aim, both can reduce businessman and gray expenditure, can improve advertising impact effect again, realize the advertising function under the current internet epoch.
The foregoing is only embodiments of the invention; not thereby the scope of the claims of the present invention is limited; every equivalents utilizing instructions of the present invention and accompanying drawing content to do, or be directly or indirectly used in relevant technical field, be all in like manner included in scope of patent protection of the present invention.
Claims (10)
1. push a method for target advertisement based on consumption mode, it is characterized in that, comprising:
Obtain the consumer record of user, be stored in customer data base;
Analyze consumer record, obtain the consumption mode of user;
According to consumption mode, push corresponding target advertisement to user.
2. push the method for target advertisement according to claim 1 based on consumption mode, it is characterized in that, obtain the consumer record of user, be stored into step in customer data base and be specially:
Obtaining user utilizes ideal money to carry out the historical record consumed;
From historical record, extract the information of the identity information of user and businessman, geography information, purchase date, trade name and classification thereof, and be stored in customer data base.
3. push the method for target advertisement according to claim 2 based on consumption mode, it is characterized in that, analyze consumer record, the step obtaining the consumption mode of user is specially:
According to the consumption information in consumer record, judge the consumption mode of user, described consumption information comprises geography information, buys date and cycle, trade name, merchandise classification, described consumption mode comprise user identity information and may interested merchandise news.
4. push the method for target advertisement according to claim 1 based on consumption mode, it is characterized in that, according to consumption mode, push the step of corresponding target advertisement to user before, also comprise:
Obtain Business Information, and be stored to merchant database, described Business Information comprises geography information, merchandise news and advertising campaign information, or obtains current popular element;
Relatively and mate the consumption mode of Business Information or fashion elements and user.
5. push the method for target advertisement according to claim 4 based on consumption mode, it is characterized in that, when user produces new transaction, upgrade the consumer record in customer data base.
6. push a system for target advertisement based on consumption mode, it is characterized in that, comprising:
Record acquisition module, for obtaining the consumer record of user, is stored in customer data base;
Pattern analysis module, for analyzing consumer record, obtains the consumption mode of user;
Advertisement pushing module, for according to consumption mode, pushes corresponding target advertisement to user.
7. push the system of target advertisement according to claim 6 based on consumption mode, it is characterized in that, described record acquisition module comprises:
History holding unit, utilizes ideal money to carry out the historical record consumed for obtaining user;
Information extraction unit, for extracting the information of the identity information of user and businessman, geography information, purchase date, trade name and classification thereof from historical record;
Information memory cell, for storing information in customer data base.
8. push the system of target advertisement according to claim 7 based on consumption mode, it is characterized in that, described pattern analysis module specifically for:
According to the consumption information in consumer record, judge the consumption mode of user, described consumption information comprises geography information, buys date and cycle, trade name, merchandise classification, described consumption mode comprise user identity information and may interested merchandise news.
9. push the system of target advertisement according to claim 6 based on consumption mode, it is characterized in that, also comprise:
Business Information module, for obtaining Business Information, and is stored to merchant database, and described Business Information comprises geography information, merchandise news and advertising campaign information, or fashion elements acquisition module, for obtaining current popular element;
Comparison match module, for relatively and mate the consumption mode of Business Information or fashion elements and user.
10. push the system of target advertisement according to claim 9 based on consumption mode, it is characterized in that, also comprise update module, during for producing new transaction as user, upgrade the consumer record in customer data base.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510628706.7A CN105205702A (en) | 2015-09-28 | 2015-09-28 | Method and system for pushing targeted advertisement based on consumption pattern |
| PCT/CN2016/100376 WO2017054707A1 (en) | 2015-09-28 | 2016-09-27 | Method and system for pushing targeted advertisement based on consumption mode |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510628706.7A CN105205702A (en) | 2015-09-28 | 2015-09-28 | Method and system for pushing targeted advertisement based on consumption pattern |
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| CN105205702A true CN105205702A (en) | 2015-12-30 |
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| CN201510628706.7A Pending CN105205702A (en) | 2015-09-28 | 2015-09-28 | Method and system for pushing targeted advertisement based on consumption pattern |
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| CN (1) | CN105205702A (en) |
| WO (1) | WO2017054707A1 (en) |
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