CN104636949A - Short message feedback method and system based on mobile advertisement - Google Patents

Abstract

A short message feedback method based on mobile advertisement includes the following steps: a mobile device loads a website and obtains a user agent data to transmit to an advertisement server; after receiving the user agent data, the advertisement server calls a dynamic link library to analyze the user agent data and selects a suitable driving short message instruction, a default telephone port number and a default text; and the mobile device executes the driving short message instruction to start a short message application program, so that the short message application program automatically loads the default telephone port number to the field of the receiver and loads the preset text to the field of the text, and further becomes a feedback short message for transmitting to the advertisement server. A short message feedback system based on mobile advertisement is also disclosed.

Description

Short message feedback method and system based on mobile advertisement

technical field

The invention relates to a short message feedback method and system thereof, in particular to a mobile advertisement-based short message feedback method and system thereof.

Background technique

In the advertising industry, list-demanding advertisers, such as supplementary education, life insurance, finance, and automobile industries, have been looking for and are willing to try innovative, high-quality list sources, and then supplemented by a call center List customers make outbound calls (outbound calls) to contact potential consumers to sell goods or services to generate performance.

In recent years, advertisers have largely adopted online advertising to increase advertising effectiveness. For example, using banner advertisements (banners) displayed on web pages or mobile applications. After consumers click on the banner advertisements, the computer or mobile device will start the browser, and Display a leaflet webpage, consumers can fill in the basic information (such as name) and contact information (such as phone number) in the leaflet webpage and click send, advertisers can actively contact consumers according to the basic information and contact information provided by consumers Conduct telephone interviews (referred to as telephone interviews). For example, after obtaining the list, supplementary education providers will generally arrange for potential consumers to come to their stores to receive relevant consultation and then sell courses after obtaining the list; Contact and directly sell their insurance products online; after obtaining the list, the financial industry also adopts the method of telephone interviewing potential consumers to promote their credit card products; Driving time and location.

For list-demanding advertisers, the first-level KPI (KeyPerformance Indicators) value is the connection rate of telephone interviews to potential consumers after obtaining the list; Often, when potential consumers fill in the contact information by themselves, they enter the wrong phone or mobile phone number, resulting in only about 50% of the KPI value of the connection rate.

Therefore, in view of this, the present invention aims to provide a text message feedback method and system based on mobile advertising, which allows potential consumers to watch advertisements through mobile devices and leave mobile phone numbers and preloaded content in text messages to improve The KPI value of correct rate of mobile phone number and connection rate.

Contents of the invention

The purpose of the present invention is to provide a short message feedback method based on mobile advertisement.

The short message feedback method based on mobile advertisement of the present invention is suitable for a mobile device and an advertisement server; the mobile device includes a browsing module, and the advertisement server includes a dynamic link library, a judgment module and a memory module, and the short message feedback method It includes the following steps: (a) the browsing module of the mobile device loads a website, and obtains a user agent data related to the mobile device, so as to transmit it to the advertisement server; (b) the advertisement server receives the user agent data , call the dynamic link library; (c) the dynamic link library of the advertising server activates the determination module to analyze the user agent data, so as to select a suitable driver SMS command, a default phone port number and a default text; and (d) the browsing module of the mobile device executes the SMS-driven command to launch the SMS application of the mobile device, and automatically loads the default phone port number into the recipient field, and loads the default text into the inner text segment, which in turn becomes a feedback message to be sent to the ad server.

In the mobile advertising-based SMS feedback method of the present invention, in the step (a), the user agent data is used to record the operating system installed on the mobile device and its version information.

The mobile advertisement-based text message feedback method of the present invention also includes the following sub-steps in the step (a): (a-1) After the browsing module of the mobile device loads the website, the browsing module detects an advertisement corresponding to the website When the component is clicked by the user, a request corresponding to the advertisement component is sent to the advertisement server; (a-2) the advertisement server sends a landing page to the browsing module of the mobile device according to the request corresponding to the advertisement component for display , the landing page has an advertisement-related information and a confirmation component; and (a-3) when the browsing module detects that the confirmation component in the landing page is clicked by the user, obtain the user agent related to the mobile device data.

The mobile advertisement-based text message feedback method of the present invention further includes a step (e) after the step (d), the advertisement server obtains a corresponding advertiser according to the received telephone port number of the feedback text message, and sends the The phone number of the mobile device is sent to the advertiser.

The short message feedback method based on mobile advertising of the present invention further includes a step (e) after the step (d), the advertisement server obtains a corresponding advertiser according to the received telephone port number of the feedback short message, and sends back A thank you message from the advertiser is included in the mobile device.

Another object of the present invention is to provide a short message feedback system based on mobile advertising.

The short message feedback system based on mobile advertisement of the present invention includes an advertisement server and a mobile device. The advertisement server includes a dynamic link library, a judgment module and a memory module. The mobile device includes a browsing module.

The browsing module is used to load a website provided by the advertisement server, and obtain a user agent data related to the mobile device for sending to the advertisement server;

When the advertisement server calls the dynamic link library after receiving the user agent data, then the dynamic link library of the advertisement server activates the determination module to analyze the user agent data, so as to select a suitable driving message instruction from the memory module , a default phone port number and a default text, the browsing module of the mobile device executes the driver SMS command to start the SMS application program of the mobile device, and automatically loads the default phone port number to the recipient field, and loads the preset Set the text to the body field to be sent to the ad server as a feedback message.

In the short message feedback system based on mobile advertising in the present invention, the user agent data is used to record the operating system installed on the mobile device and its version information.

The mobile advertisement-based short message feedback system of the present invention, after the browsing module of the mobile device loads the website, the browsing module detects that an advertisement component corresponding to the website is clicked by the user, and sends a request corresponding to the advertisement component to the advertisement server, the advertisement server transmits a landing webpage having an advertisement-related information and a confirmation component to the browsing module of the mobile device according to the request corresponding to the advertisement component, and when the browsing module detects the landing page in the webpage When the confirmation component is clicked by the user, the user agent data related to the mobile device is obtained.

According to the short message feedback system based on mobile advertising in the present invention, the advertisement server obtains a corresponding advertiser according to the telephone port number of the received feedback short message, and sends the mobile device phone number to the advertiser.

According to the SMS feedback system based on mobile advertising in the present invention, the advertisement server obtains a corresponding advertiser according to the received telephone port number of the feedback SMS, and returns a thank you message including the advertiser to the mobile device.

The beneficial effects of the present invention are: after the user clicks the advertisement in the browsing module of the mobile device, the short message application program is driven by the determination module, and the phone number containing the mobile device is further brought in to be sent to the corresponding advertiser , since the correct rate of the phone number provided by the mobile device is as high as 100%, the KPI value of the connection rate can reach 85-90%, which is much higher than the list obtained from the PC, and it can overcome the problems caused by user input errors Only about 50% of the KPI value of the connection rate is caused by the mobile phone number.

Description of drawings

FIG. 1 is a system architecture diagram illustrating a preferred embodiment of the mobile advertisement-based SMS feedback system of the present invention; and

FIG. 2 is a flowchart illustrating a preferred embodiment of the mobile advertisement-based short message feedback method of the present invention.

Detailed ways

The present invention will be described in detail below in conjunction with the accompanying drawings and embodiments.

Referring to FIG. 1 , a preferred embodiment of the mobile advertising-based SMS feedback system of the present invention includes a mobile device 1 , an advertising server 2 , a telecommunications provider 3 , and at least one advertiser 4 . The advertising server 2 is between the mobile device 1 and the advertiser 4, and communicates with the mobile device 1 and the advertiser 4 through the Internet; A short message sent by the device 1 is sent to the advertisement server 2 , and the carrier 3 can also be used to receive another short message sent by the advertisement server 2 and send it to the mobile device 1 .

Wherein, the mobile device 1 includes a processing unit 11 and an operating system 12 ; wherein, the operating system 12 is installed with a mobile application program 121 . In this preferred embodiment, the mobile application 121 is in the form of a mobile application (App) associated with the advertisement server 2 , and the mobile application 121 includes a browsing module 122 .

When the mobile application program 121 is executed by the processing order group 11, the browsing module 122 is used for a user to browse a display screen provided by the mobile application program 121, wherein the display content of the display screen, for example, may be A program application screen, a web page screen or a game screen, and at least one advertisement component corresponding to a website is embedded in the display screen.

The form of the advertising component can be, for example, an advertising banner (BannerAds) or a push notification, which is an advertisement placed by the advertiser 4 on an advertising network (Advertising Network), and through the advertising network The network entrains the advertisement into the display screen of the mobile application program 121 through the mobile application program.

Wherein, the advertisement server 2 includes a dynamic link library 21 , a determination module 22 , and a memory module 23 . The dynamic link library 21 has model information of different mobile devices 1, and SMS driver instructions corresponding to different versions of mobile operating systems (for example, iOS, Android, or WindowsPhone series, etc.), and the dynamic link library 21 can be used It is packaged into a single program and can effectively save system resources, and at the same time it is more convenient for program update and maintenance.

When the user uses the mobile application 121 through the mobile device 1 , the browsing module 122 is used to load an advertisement component corresponding to a URL from the advertisement server 2 .

Then, when the browsing module 122 detects that the user is interested in the advertisement component displayed by the browsing module 122 and generates a click action, the mobile device 1 sends a request corresponding to the advertisement component to the advertisement accordingly. Server 2.

Then, after receiving the request, the advertisement server 2 determines whether the advertiser provides a landing page according to an identifier in the website address corresponding to the advertisement component.

The advertiser has provided an implementation of the landing page

When the determination result is yes, the advertisement server 2 obtains the landing page of the advertiser 4 corresponding to the advertisement component, and transmits the landing page to the browsing module 122 of the mobile device 1 for display. Wherein, the landing page has an advertisement related information and a confirmation component. In addition, after the advertisement server 2 receives the request corresponding to the advertisement component, it is also used to calculate and record the number of clicks and the conversion rate (conversion rate) related to the advertisement component, so that the advertiser 4 can further know that it is in the same The performance of the different ad components served in a campaign relative to each other.

For example, assume that the URL corresponding to the advertisement component is: "http://mdsp.mobiinsight.com:8081/DSP.aspx?BannerID=141&NID=2"; the advertisement server 2 receives the request from the mobile device 1 Afterwards, according to the identifier (i.e., BannerID) in the website, the landing page of the corresponding advertiser 4 will be obtained, and the landing page will be sent back to the browsing module 122 of the mobile device 1 for display .

Then, when the user expresses interest in the advertisement-related information by clicking the confirmation component in the landing webpage, the browsing module 122 obtains a user agent related to the mobile device 1 immediately after detecting the click behavior data; in addition, the advertising server 2 is also used to calculate and record the number of clicks and the conversion rate related to the confirmation component of the landing page, so that the advertiser 4 can learn that the user is interested in the advertising service content of the landing page degree.

The advertiser does not provide an implementation form of the landing page

Or, when the result of the judgment is no, that is, the advertisement server 2 directly recognizes that the advertiser does not provide the landing page from the content of the identifier (BannerID), then the advertisement server 2 immediately passes through the browsing module 122 of the mobile device 1 Obtain the user agent data related to the mobile device 1 .

Furthermore, when the advertisement server 2 receives the user agent data, it calls the dynamic link library 21 to start the determination module 22 to analyze the user agent data, and then the determination module 22 is used to analyze the mobile device according to the user agent data. 1 Installed operating system 12 and its version information, and from the memory module 23, select and load a suitable driver SMS command, a default phone port number and a default text to be sent to the mobile device 1.

Then, the browsing module 122 of the mobile device 1 executes the driver SMS command to start the SMS application program 123 of the mobile device 1 to automatically load the default phone port number into a recipient field in the SMS interface, and load the default Text to a content field in the short message interface, and then become a feedback short message, and send the feedback short message to the advertisement server 2 . In this preferred embodiment, the feedback message also includes a phone number related to the mobile device 1 .

In this preferred embodiment, the program syntax of the selected driver SMS instruction is, for example, "smsto:?phonenumber="0987654321"&body="I am very interested in XX product, please provide me with further information""; wherein , "phonenumber" is used to record the default phone port number, and "body" is used to record the default text, but not limited to this, the syntax of the driver SMS command varies according to the operating system installed on each mobile device different.

Furthermore, the advertising server 2 is used to obtain the corresponding advertiser 4 according to the default phone port number of the received feedback message, and transmit the phone number of the mobile device 1 to the advertiser 4, and return a message containing the advertiser 4 at the same time. A thank you message from the advertiser 4 is sent to the mobile device 1 .

It can be seen from this that when the user clicks on the advertisement in the mobile device 1, it can immediately drive the smart phones of different operating systems (such as iOS, Android, or WindowPhone, etc.) or different styles (such as iPhone, Samsung, or HTC, etc.) SMS function, and can also load different corresponding preset text content according to different advertising campaigns. Users only need to press the "send button" on the SMS interface to express their interest in the specific product presented on the landing page; and then , after the user completes sending the short message, the correct mobile phone number of the user can be automatically retrieved by the short message feedback system of the present invention, and then the relevant information is delivered to the advertiser 4 for follow-up sales or services.

Please refer to FIG. 1 and FIG. 2 , corresponding to the above-mentioned mobile advertisement-based short message feedback system, a preferred embodiment of the mobile advertisement-based short message feedback method of the present invention includes the following steps.

As shown in step 501, a website is loaded by the browsing module 122 of the mobile device 1; wherein, the website has an identifier.

As shown in step 502 , when the browsing module 122 detects that an advertisement component corresponding to the URL is clicked by the user, it sends a request corresponding to the advertisement component to the advertisement server 2 .

As shown in step 503, after receiving the request, the advertisement server 2 determines whether the advertiser provides a landing page according to the identifier in the URL corresponding to the advertisement component.

If the determination result of step 503 is yes, then as shown in step 504, the advertisement server 2 is used to transmit the login webpage to the browsing module 122 of the mobile device 1 for display according to the request corresponding to the advertisement component. Wherein, the landing page has an advertisement related information and a confirmation component.

As shown in step 505, when the browsing module 122 detects that the confirmation component in the login webpage is clicked by the user, obtains a user agent data related to the mobile device. Wherein, the user agent data is used to record the operating system installed on the mobile device 1 and its version information.

Or, if the determination result of step 503 is no, then as shown in step 506 , the advertisement server 2 then obtains the user agent data related to the mobile device 1 through the browsing module 122 of the mobile device 1 .

As shown in step 507, the advertisement server 2 calls a dynamic link library 21 after receiving the user agent data.

As shown in step 508, utilize the dynamic link library 21 of the advertising server 2 to start the determination module 22 to analyze the user agent data, so as to select a suitable driver text message instruction, a default phone port number and a default phone port number from the memory module 23. default text.

As shown in step 509 , the browsing module 122 of the mobile device 1 is used to execute the driving SMS command to activate the SMS application 123 of the mobile device 1 .

As shown in step 510, the SMS application 123 of the mobile device 1 automatically loads the default phone port number into the recipient field, and loads the default text into the text field, and then becomes a feedback message to be sent to the advertisement Server 2.

As shown in step 511, use the advertisement server 2 to obtain a corresponding advertiser 4 according to the received default phone port number of the feedback message, and pass the phone number of the mobile device 1 through the application programming interface (Application Programming Interface, API) Send to the advertiser 4 .

As shown in step 512, use the advertisement server 2 to obtain the corresponding advertiser 4 according to the default phone port number of the received feedback message, and return a thank you message including the advertiser 4 to the mobile device 1 .

To sum up, the mobile advertisement-based text message feedback method and system of the present invention, after the user clicks the advertisement in the browsing module 122 of the mobile device 1, drives the text message application program 123 through the judgment module 22, further bringing Enter the phone number containing the mobile device 1 to send to the corresponding advertiser 4. Since the correct rate of the phone number provided by the mobile device 1 is as high as 100%, the KPI value of the connection rate can reach 85-90%, which is much higher. In the past, only about 50% of the KPI value of the completion rate was caused by the user entering the wrong mobile phone number. In addition, during the process of clicking on the advertisement in the browsing module 122 of the mobile device 1 and sending a short message, the user can fully express his desire for specific advertisement information and products, and his click behavior is an autonomous double opt-in (double opt-in), there is no doubt about the personal data law and the quality of the list is taken into account. The advertiser 4 has a high willingness to accept, and the user's click behavior can be further analyzed by the advertiser 4 to calculate the click-through rate and conversion rate of each advertisement, which can be accurate After judging the effectiveness of the advertisement, the advertisement is optimized, so the purpose of the present invention can indeed be achieved.

The above are only preferred embodiments of the present invention, and should not limit the scope of the present invention, that is, all simple equivalent changes and modifications made according to the claims of the present invention and the contents of the description are still the same. Belong to the scope of the present invention.

Claims (10)

1. based on a news in brief feedback method for action advertisement, be applicable to a running gear and an Advertisement Server, this action device comprises browses module, and this Advertisement Server comprises a dynamic link library, a determination module and a memory module; It is characterized in that: this news in brief feedback method comprises the following step:

(a) this action device browse module loading one network address, and obtain the user agent's data being relevant to this action device, to be sent to this Advertisement Server;

B () this Advertisement Server, after these user agent's data of reception, calls out this dynamic link library;

C the dynamic link library of () this Advertisement Server starts this determination module and analyzes this user agent's data, with from memory module, select an applicable driving news in brief instruction, a default phone port numbers and a default text; And

D the module of browsing of () this action device performs this driving news in brief instruction, to start the news in brief application program of this action device, and automatically load default telephony side slogan to recipients fields, and load pre-set text to interior word section, and then become a feedback news in brief, to be sent to this Advertisement Server.

2. the news in brief feedback method based on action advertisement according to claim 1, is characterized in that: in this step (a), and these user agent's data are for the operating system that records this action device and install and version information thereof.

3. the news in brief feedback method based on action advertisement according to claim 2, is characterized in that: in this step (a), also comprise substep:

(a-1) this action device browse this network address of module loading after, this browse module detecting to should an advertisement component of network address clicked by this user time, transmit to should a request of advertisement component to this Advertisement Server;

(a-2) this Advertisement Server is according to should this request of advertisement component, and transmit a logon web page and show to browsing in module of this action device, this logon web page has an ad related information and and confirms assembly; And

(a-3) when this browse module this confirmation assembly detected in this logon web page clicked by this user time, obtain these user agent's data being relevant to this action device.

4. the news in brief feedback method based on action advertisement according to claim 3, it is characterized in that: after this step (d), also comprise a step (e), this Advertisement Server is according to the telephony side slogan of this feedback news in brief received, obtain a corresponding advertiser, and the telephone number of this action device is sent to this advertiser.

5. the news in brief feedback method based on action advertisement according to claim 3, it is characterized in that: after this step (d), also comprise a step (e), this Advertisement Server is according to the telephony side slogan of this feedback news in brief received, obtain a corresponding advertiser, and return one and comprise the thanks message of this advertiser to this action device.

6. the news in brief feedback system based on action advertisement; It is characterized in that this system comprises:

One Advertisement Server, comprises a dynamic link library, a determination module and a memory module; And

One running gear, comprises and browses module, and this browses module for loading the network address provided by this Advertisement Server, and obtains the user agent's data being relevant to this action device, to be sent to this Advertisement Server;

When this Advertisement Server is after these user agent's data of reception, call out this dynamic link library, then the dynamic link library of this Advertisement Server starts this determination module and analyzes this user agent's data, with from memory module, select an applicable driving news in brief instruction, one default phone port numbers and a default text, the module of browsing of this action device performs this driving news in brief instruction, to start the news in brief application program of this action device, and automatically load default telephony side slogan to recipients fields, and load pre-set text to interior word section, and then become a feedback news in brief, to be sent to this Advertisement Server.

7. the news in brief feedback system based on action advertisement according to claim 6, is characterized in that: these user agent's data are for the operating system that records this action device and install and version information thereof.

8. the news in brief feedback system based on action advertisement according to claim 7, it is characterized in that: this action device browse this network address of module loading after, this browse module detecting to should an advertisement component of network address clicked by this user time, transmit to should advertisement component one request to this Advertisement Server, this Advertisement Server is according to should this request of advertisement component, transmit a logon web page with an ad related information and a confirmation assembly to show to browsing in module of this action device, and when this browse module this confirmation assembly detected in this logon web page clicked by this user time, obtain these user agent's data being relevant to this action device.

9. the news in brief feedback system based on action advertisement according to claim 8, it is characterized in that: this Advertisement Server is according to the telephony side slogan of this feedback news in brief received, obtain a corresponding advertiser, and the telephone number of this action device is sent to this advertiser.

10. the news in brief feedback system based on action advertisement according to claim 8, it is characterized in that: this Advertisement Server is according to the telephony side slogan of this feedback news in brief received, obtain a corresponding advertiser, and return one and comprise the thanks message of this advertiser to this action device.