Journal of Namibian Studies : History Politics Culture
In the contemporary realm of digitized existence, memes have become the norm of our virtual cultu... more In the contemporary realm of digitized existence, memes have become the norm of our virtual culture, omnipresent across the various platforms of social media. Functioning as a distinct and advanced mode of communication, memes enable social media users with an unfettered avenue to communicate their thoughts, jokes, ideas, critiques, etc. This study focuses on English and Urdu memes as one of the internet communication phenomena and their specific sociological features that make these memes interesting sociologically. Here mainly the memes that are in the form of images with a piece of written text on them are considered. Within the purview of this exploration, the General Theory of Verbal Humor presented by Raskin and Salvatore in 1991, has been undertaken as an analytical lens. Six memes apiece from both English and Urdu have been selected for the analysis. From the results, it was shown that memes are used as strong social expressions. These reflect public reactions to political,...
International Journal of Human and Society (IJHS), 2024
The present study tends to reconcile corpus linguistics and the concept of ‘Khudi’ or ‘Ego’, whic... more The present study tends to reconcile corpus linguistics and the concept of ‘Khudi’ or ‘Ego’, which is fundamental to Iqbal’s philosophy. Corpus tools help in understanding the significance of ‘Ego’ in Iqbal’s philosophy as enunciated in The Reconstruction of Religious Thought in Islam. The study follows the mixed method of research because it suits the requirements of the study. Analytical data is quantitatively displayed and collected, which is then qualitatively analyzed by the researchers. Sketch Engine is used as a corpus tool that helps in analyzing and representing the actual concept and significance of ‘Ego’ and ‘Khudi’. Results conclude that ‘Ego’ is dominant in the ideology and philosophy of Iqbal as given in the said book. ‘Ego’ appears in a positive manner because not a single instance has been found, in which it is used in a negative sense. Both ‘Ego’ and ‘Khudi’ share similar meanings yet are differently represented. The study is recommended to academics, students, and researchers. The research design and methodology of the present study can be applied to other similar works as well.
In the contemporary realm of digitized existence, memes have become
the norm of our virtual cultu... more In the contemporary realm of digitized existence, memes have become the norm of our virtual culture, omnipresent across the various platforms of social media. Functioning as a distinct and advanced mode of communication, memes enable social media users with an unfettered avenue to communicate their thoughts, jokes, ideas, critiques, etc. This study focuses on English and Urdu memes as one of the internet communication phenomena and their specific sociological features that make these memes interesting sociologically. Here mainly the memes that are in the form of images with a piece of written text on them are considered. Within the purview of this exploration, the General Theory of Verbal Humor presented by Raskin and Salvatore in 1991, has been undertaken as an analytical lens. Six memes apiece from both English and Urdu have been selected for the analysis. From the results, it was shown that memes are used as strong social expressions. These reflect public reactions to political, social, and economic events, depicting the strong influence of technology on social behaviors. Urdu memes, being intrinsically rooted in the national fabric of Pakistan, emerges as more understandable and relatable to a Pakistani layman. In this way, Urdu memes stand distinguished for their contextual alignment with the Pakistani society, when put against English memes.
Journal of Namibian Studies : History Politics Culture
In the contemporary realm of digitized existence, memes have become the norm of our virtual cultu... more In the contemporary realm of digitized existence, memes have become the norm of our virtual culture, omnipresent across the various platforms of social media. Functioning as a distinct and advanced mode of communication, memes enable social media users with an unfettered avenue to communicate their thoughts, jokes, ideas, critiques, etc. This study focuses on English and Urdu memes as one of the internet communication phenomena and their specific sociological features that make these memes interesting sociologically. Here mainly the memes that are in the form of images with a piece of written text on them are considered. Within the purview of this exploration, the General Theory of Verbal Humor presented by Raskin and Salvatore in 1991, has been undertaken as an analytical lens. Six memes apiece from both English and Urdu have been selected for the analysis. From the results, it was shown that memes are used as strong social expressions. These reflect public reactions to political,...
International Journal of Human and Society (IJHS), 2024
The present study tends to reconcile corpus linguistics and the concept of ‘Khudi’ or ‘Ego’, whic... more The present study tends to reconcile corpus linguistics and the concept of ‘Khudi’ or ‘Ego’, which is fundamental to Iqbal’s philosophy. Corpus tools help in understanding the significance of ‘Ego’ in Iqbal’s philosophy as enunciated in The Reconstruction of Religious Thought in Islam. The study follows the mixed method of research because it suits the requirements of the study. Analytical data is quantitatively displayed and collected, which is then qualitatively analyzed by the researchers. Sketch Engine is used as a corpus tool that helps in analyzing and representing the actual concept and significance of ‘Ego’ and ‘Khudi’. Results conclude that ‘Ego’ is dominant in the ideology and philosophy of Iqbal as given in the said book. ‘Ego’ appears in a positive manner because not a single instance has been found, in which it is used in a negative sense. Both ‘Ego’ and ‘Khudi’ share similar meanings yet are differently represented. The study is recommended to academics, students, and researchers. The research design and methodology of the present study can be applied to other similar works as well.
In the contemporary realm of digitized existence, memes have become
the norm of our virtual cultu... more In the contemporary realm of digitized existence, memes have become the norm of our virtual culture, omnipresent across the various platforms of social media. Functioning as a distinct and advanced mode of communication, memes enable social media users with an unfettered avenue to communicate their thoughts, jokes, ideas, critiques, etc. This study focuses on English and Urdu memes as one of the internet communication phenomena and their specific sociological features that make these memes interesting sociologically. Here mainly the memes that are in the form of images with a piece of written text on them are considered. Within the purview of this exploration, the General Theory of Verbal Humor presented by Raskin and Salvatore in 1991, has been undertaken as an analytical lens. Six memes apiece from both English and Urdu have been selected for the analysis. From the results, it was shown that memes are used as strong social expressions. These reflect public reactions to political, social, and economic events, depicting the strong influence of technology on social behaviors. Urdu memes, being intrinsically rooted in the national fabric of Pakistan, emerges as more understandable and relatable to a Pakistani layman. In this way, Urdu memes stand distinguished for their contextual alignment with the Pakistani society, when put against English memes.
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is fundamental to Iqbal’s philosophy. Corpus tools help in understanding the significance of ‘Ego’ in Iqbal’s
philosophy as enunciated in The Reconstruction of Religious Thought in Islam. The study follows the mixed method
of research because it suits the requirements of the study. Analytical data is quantitatively displayed and
collected, which is then qualitatively analyzed by the researchers. Sketch Engine is used as a corpus tool that
helps in analyzing and representing the actual concept and significance of ‘Ego’ and ‘Khudi’. Results conclude
that ‘Ego’ is dominant in the ideology and philosophy of Iqbal as given in the said book. ‘Ego’ appears in a
positive manner because not a single instance has been found, in which it is used in a negative sense. Both ‘Ego’
and ‘Khudi’ share similar meanings yet are differently represented. The study is recommended to academics,
students, and researchers. The research design and methodology of the present study can be applied to other
similar works as well.
the norm of our virtual culture, omnipresent across the various
platforms of social media. Functioning as a distinct and advanced mode
of communication, memes enable social media users with an
unfettered avenue to communicate their thoughts, jokes, ideas,
critiques, etc. This study focuses on English and Urdu memes as one of
the internet communication phenomena and their specific sociological
features that make these memes interesting sociologically. Here
mainly the memes that are in the form of images with a piece of
written text on them are considered. Within the purview of this
exploration, the General Theory of Verbal Humor presented by Raskin
and Salvatore in 1991, has been undertaken as an analytical lens. Six
memes apiece from both English and Urdu have been selected for the
analysis. From the results, it was shown that memes are used as strong
social expressions. These reflect public reactions to political, social, and
economic events, depicting the strong influence of technology on
social behaviors. Urdu memes, being intrinsically rooted in the national
fabric of Pakistan, emerges as more understandable and relatable to a
Pakistani layman. In this way, Urdu memes stand distinguished for their contextual alignment with the Pakistani society, when put against
English memes.
is fundamental to Iqbal’s philosophy. Corpus tools help in understanding the significance of ‘Ego’ in Iqbal’s
philosophy as enunciated in The Reconstruction of Religious Thought in Islam. The study follows the mixed method
of research because it suits the requirements of the study. Analytical data is quantitatively displayed and
collected, which is then qualitatively analyzed by the researchers. Sketch Engine is used as a corpus tool that
helps in analyzing and representing the actual concept and significance of ‘Ego’ and ‘Khudi’. Results conclude
that ‘Ego’ is dominant in the ideology and philosophy of Iqbal as given in the said book. ‘Ego’ appears in a
positive manner because not a single instance has been found, in which it is used in a negative sense. Both ‘Ego’
and ‘Khudi’ share similar meanings yet are differently represented. The study is recommended to academics,
students, and researchers. The research design and methodology of the present study can be applied to other
similar works as well.
the norm of our virtual culture, omnipresent across the various
platforms of social media. Functioning as a distinct and advanced mode
of communication, memes enable social media users with an
unfettered avenue to communicate their thoughts, jokes, ideas,
critiques, etc. This study focuses on English and Urdu memes as one of
the internet communication phenomena and their specific sociological
features that make these memes interesting sociologically. Here
mainly the memes that are in the form of images with a piece of
written text on them are considered. Within the purview of this
exploration, the General Theory of Verbal Humor presented by Raskin
and Salvatore in 1991, has been undertaken as an analytical lens. Six
memes apiece from both English and Urdu have been selected for the
analysis. From the results, it was shown that memes are used as strong
social expressions. These reflect public reactions to political, social, and
economic events, depicting the strong influence of technology on
social behaviors. Urdu memes, being intrinsically rooted in the national
fabric of Pakistan, emerges as more understandable and relatable to a
Pakistani layman. In this way, Urdu memes stand distinguished for their contextual alignment with the Pakistani society, when put against
English memes.