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Entrepreneurship Handbook
How to succeed in entrepreneurship; feat. founder stories, design articles, and startup deep dives that inspire your entrepreneurial journey.
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Why Investors Expect Financial Projections (Even Though They Know They’re Made Up)
Why Investors Expect Financial Projections (Even Though They Know They’re Made Up)
Most startup financial projections are little more than fiction, but investors have good reason for still wanting to see them.
Aaron Dinin, PhD
Sep 12
7 Million-Dollar Secrets I Learned From Deca-Millionaire Business and Marketing Geniuses
7 Million-Dollar Secrets I Learned From Deca-Millionaire Business and Marketing Geniuses
If you aren’t clearing (multiple) 7 figures in your business, you need to implement these 7 millionaire-maker secrets ASAP.
Rachel Greenberg
Sep 12
Social Media Has Lost All Its Value
Social Media Has Lost All Its Value
Social Has New Rules and You’re Still Playing By the Old Ones
Joe Procopio
Sep 12
Editor's Picks
I Was Supposed to Be a Millionaire at 25. Instead, I Went Bankrupt.
I Was Supposed to Be a Millionaire at 25. Instead, I Went Bankrupt.
Startups are supposed to be about an innate drive to change the world. But not for me. I’m 22 and I have one goal: become insanely rich.
Pablo Srugo
Nov 1, 2023
The Bang With Friends Story: Under The Covers
The Bang With Friends Story: Under The Covers
You know you’ve created a cultural phenomenon when your creation is declared “the evilest app ever”
Colin Hodge
May 10, 2023
Giant Mistakes and Successes: Lessons From Growing Revenue From $10M To $50M
Giant Mistakes and Successes: Lessons From Growing Revenue From $10M To $50M
I led the growth team at Codecademy and helped the company grow from $10M in ARR to $50M ARR+ before it sold to a company called Skillsoft…
Dan Layfield
Jun 14, 2023
I Made A Million Dollars By Saying Sorry
I Made A Million Dollars By Saying Sorry
When sh*t happens, there’s probably nothing you can do. But the tiniest sliver of hope can make all the difference.
Nick Freiling
Feb 5
My Startup Failed Six Years Ago. I’ve Been Hiding from My Shame Ever Since.
My Startup Failed Six Years Ago. I’ve Been Hiding from My Shame Ever Since.
Millions of people listened to my Y Combinator-backed startup’s story. This is what happened after everything fell apart.
Lauren Kay
Apr 28, 2021
Latest Stories
Founders: Your Self-Worth Should Not Be Defined by How Much Funding You’ve Raised
Founders: Your Self-Worth Should Not Be Defined by How Much Funding You’ve Raised
Focus on building products and serving customers instead of obsessing over raises and valuations
DC Palter
Sep 9
How the Strange Existence of Tomato Knives Reveals an Important Lesson About Startups
How the Strange Existence of Tomato Knives Reveals an Important Lesson About Startups
That random tomato knife in your kitchen drawer might be able to help you with more than just slicing tomatoes
Aaron Dinin, PhD
Sep 9
I Know Who To Blame For The Decline Of Tech
I Know Who To Blame For The Decline Of Tech
Money Men, Hubris, and the State of Tech in the 2020s
Joe Procopio
Sep 9
5 Underrated Million-Dollar Business Idea Disqualifiers Every Founder Should Consider
5 Underrated Million-Dollar Business Idea Disqualifiers Every Founder Should Consider
Don’t spend a dime on your new venture before assessing these 5 forgotten factors that can bankrupt an otherwise great idea.
Rachel Greenberg
Sep 6
Why Most Fundraising Pitches Fail Within the First 5 Minutes
Why Most Fundraising Pitches Fail Within the First 5 Minutes
The investors you’re pitching already know exactly what they’re looking for, but do you?
Aaron Dinin, PhD
Sep 5
Why Ageism Is Accepted In Tech
Why Ageism Is Accepted In Tech
Is ageism blindly accepted or just something no one wants to talk about?
Joe Procopio
Sep 5
The Psychology of Startup Equity Split
The Psychology of Startup Equity Split
The stuff no one tells you but matters the most
Jing Hu
Sep 3
Developing a Platform Technology? Here’s What You Need to Do.
Developing a Platform Technology? Here’s What You Need to Do.
Focus on 1 opportunity instead of trying to do 10 things
DC Palter
Sep 3
What if More Competition Is Actually Good for Your Startup?
What if More Competition Is Actually Good for Your Startup?
Too many entrepreneurs think competition is a bad thing, but savvy entrepreneurs know better.
Aaron Dinin, PhD
Sep 3
The #1 Way to Determine if You’ll Fail as an Entrepreneur (And the Secret Trifecta For Success)
The #1 Way to Determine if You’ll Fail as an Entrepreneur (And the Secret Trifecta For Success)
Hint: Sometimes, smarts can backfire on you, but this one unusual statement will change everything.
Rachel Greenberg
Sep 2
A Lot Of Job Postings Are (Allegedly) Fake
A Lot Of Job Postings Are (Allegedly) Fake
Ghost Jobs and Talent Fishing Are Things You Need to Know About
Joe Procopio
Sep 2
The Hidden Costs of Starting a Business
The Hidden Costs of Starting a Business
The best sign of a sophisticated entrepreneur is someone who understands the real costs of startups
Aaron Dinin, PhD
Aug 29
This Key Transformation Debunks the “Fearless” Facade That Fooled the Biggest Risk-Taker I Know
This Key Transformation Debunks the “Fearless” Facade That Fooled the Biggest Risk-Taker I Know
Every founder should aspire to this decision-making framework, but pre-success founders are led by a starkly different driver.
Rachel Greenberg
Aug 29
This Is Generative AI’s Fatal Flaw
This Is Generative AI’s Fatal Flaw
AI is Great At Doing Stuff Already Being Done Poorly By Humans
Joe Procopio
Aug 29
Six Months Of Solopreneurship, Unrealistic Expectations, And Reality Check
Six Months Of Solopreneurship, Unrealistic Expectations, And Reality Check
I left my 9-year corporate career in the super-hyped AI Product Management role in February this year to take a break and explore…
Varsha Lalwani
Aug 28
Etsy Banned My Store. I’m Glad They Did
Etsy Banned My Store. I’m Glad They Did
A cautionary tale for anyone thinking of building their business on Etsy… and what to do instead.
Joy Zhang
Aug 26
Why Your Sales Emails Don’t Work: A Lesson from My Overloaded Inbox
Why Your Sales Emails Don’t Work: A Lesson from My Overloaded Inbox
Sending effective emails that get people interested in buying your product is a lot harder than most entrepreneurs think.
Aaron Dinin, PhD
Aug 26
7 Reasons You’re Not a Likeable, Trustworthy, High-Converting Public Figure, CEO, or Influencer
7 Reasons You’re Not a Likeable, Trustworthy, High-Converting Public Figure, CEO, or Influencer
If you like the “attention”, that’s already a bad sign.
Rachel Greenberg
Aug 26
The End of the Creator Economy
The End of the Creator Economy
YouTubers and TikTokers are the new celebrities, but is the creator economy just a mirage?
Joe Procopio
Aug 26
The Phrase Entrepreneurs Love to Say But Don’t Actually Understand
The Phrase Entrepreneurs Love to Say But Don’t Actually Understand
Every entrepreneur is guilty of saying it, but the successful ones eventually learn what it means.
Aaron Dinin, PhD
Aug 22
What is an SPV and When Do You Need One?
What is an SPV and When Do You Need One?
SPVs aggregate many small investors into a single investment to simplify startup cap table management
DC Palter
Aug 20
Why Entrepreneurs Need to get Better at Leveraging Social Media
Why Entrepreneurs Need to get Better at Leveraging Social Media
Yes, the most powerful entrepreneurial tools in human history also have lots of people using them to make silly dance videos.
Aaron Dinin, PhD
Aug 19
I Hope None of My Friends Read This Article (The Secret Great Entrepreneurs Keep)
I Hope None of My Friends Read This Article (The Secret Great Entrepreneurs Keep)
This is why most of you will fail at business. It’s also why tech bros are more equipped than suits for startup success.
Rachel Greenberg
Aug 19
The Tech Industry Finally Broke the Spirit of Its Last Great Employee
The Tech Industry Finally Broke the Spirit of Its Last Great Employee
Even the most loyal tech workers are throwing in the towel these days
Joe Procopio
Aug 19
Don’t Put That Idea on the Product Roadmap
Don’t Put That Idea on the Product Roadmap
The roadmap is a plan, not a wishlist
Avi Siegel
Aug 19
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