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The #1 Way to Determine if You’ll Fail as an Entrepreneur (And the Secret Trifecta For Success)

Hint: Sometimes, smarts can backfire on you, but this one unusual statement will change everything.

Rachel Greenberg
Entrepreneurship Handbook

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The #1 way to determine if you’ll fail as an entrepreneur (And the secret trifecta for success). Hint: Sometimes, smarts can backfire on you, but this one unusual statement will change everything.
Photo by Francisco De Legarreta C. on Unsplash

What if I told you having a lower IQ has a positive correlation towards entrepreneurial success? While I can’t confirm that statistical correlation, I can share that among the many brilliant professionals, aspiring founders, and successful entrepreneurs in my orbit, I’ve uncovered the Achilles heel that dooms many of the brightest wantrepreneurs back to the corporate grind.

In so doing, I’ve also discovered the secret weapon that enables many of us normies, and by that I mean founders who don’t possess supremely above-average intelligence, to attain lasting entrepreneurial success.

Furthermore, a shockingly wise piece of advice from a nontrepreneur revealed a surprising truth about entrepreneurship that few investors, founders, nor startup media perpetuate. I’m talking about the fact that failure doesn’t actually happen to you, and is, in fact, a choice, for which there’s a bulletproof antidote. If you’re on the fence about your entrepreneurial aspirations or feeling cognitively inferior, this just may be the unconventional wisdom you need to ensure your startup success.

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Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤