The purpose of this session is to deepen our understanding of consumption oriented communities, specifically bridging the conceptual gaps between various kinds of communities. Consumption oriented communities refer to groups of consumers... more
The purpose of this session is to deepen our understanding of consumption oriented communities, specifically bridging the conceptual gaps between various kinds of communities. Consumption oriented communities refer to groups of consumers who self-select into a group that shares a common commitment to a product class, brand, consumption activity, or consumer-based ideology. Over the past twenty years, consumer researchers have explored a variety of such collectives ranging from extreme sports ...
ABSTRACT This study examines the moderating effects of collectivism and awareness of cause-related marketing (CRM) on the influence of fit on consumer acceptance of and skepticism toward CRM. We compare responses among 613 individuals of... more
ABSTRACT This study examines the moderating effects of collectivism and awareness of cause-related marketing (CRM) on the influence of fit on consumer acceptance of and skepticism toward CRM. We compare responses among 613 individuals of varying levels of CRM exposure and collectivist tendencies: European-Canadians, earlier Chinese Canadians, recent Chinese Canadians, and Mainland Chinese. Hierarchical regression test results reveal that the three-way interaction is significant. As awareness of CRM increases ...
... This approach supports the notion of double-loop organisational learning (Argyris and Schön, 1978), where the goal is to engage in understanding the underlying governing variable of ... The Conceptual Change Approach to Improving... more
... This approach supports the notion of double-loop organisational learning (Argyris and Schön, 1978), where the goal is to engage in understanding the underlying governing variable of ... The Conceptual Change Approach to Improving Teaching and Learning: An evaluation ...
Research Interests: Teaching and Learning, Scholarship of Teaching and Learning, Distance Education, Learning and Teaching, Professional Development, and 7 moreInformation and Communication technology, Environmental Change, Organisational learning, Continuous professional development, Adaptive System, Organisational Learning, and Open Distance Learning
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... This approach supports the notion of double-loop organisational learning (Argyris and Schön, 1978), where the goal is to engage in understanding the underlying governing variable of ... The Conceptual Change Approach to Improving... more
... This approach supports the notion of double-loop organisational learning (Argyris and Schön, 1978), where the goal is to engage in understanding the underlying governing variable of ... The Conceptual Change Approach to Improving Teaching and Learning: An evaluation ...