- Jeju, Korea, Republic of
Dohyun Ahn
Jeju National University, Journalism and Public Relations, Faculty Member
- Mass media, Computer-Mediated Communication, The Internet, Social Media, Video Games, Information Technology, and 29 moreCommunication, Social Psychology, Media psychology, Evolutionary Biology, Self and Identity, Personality Psychology, Immersion and Experience, Enjoyment, Pleasure, Affect/Emotion, Emotions (Social Psychology), Social Cognition, Empathy (Psychology), Social Influence, Decision Making, Attention, Mindfulness, Journalism, Advertising, Public Relations, Data Journalism, Quantitative Methods, Media effects, Social Network Analysis (Social Sciences), Text Analysis, Social Network Analysis (SNA), Empathy (Philosophy), Network Analysis, and Social Network Analysisedit
- Associate Professor (Ph.D.)Dept. of Journalismedit
ABSTRACT Although affects such as interest, contentment, excitement, and relaxation are positive in valence, we argue that the cognitive and motivational functions of specific affects differ, making the effects of interest versus... more
ABSTRACT Although affects such as interest, contentment, excitement, and relaxation are positive in valence, we argue that the cognitive and motivational functions of specific affects differ, making the effects of interest versus contentment and excitement versus relaxation differential in the adoption of new technology. We hypothesized that while interest and excitement will have positive associations with new technology adoption, contentment and relaxation may be negatively associated. The overall hypotheses were supported by the results of an online survey of 156 Korean adults. In addition, the results were consistent with the view that pleasure is a generic term encompassing various positive affects, such as interest and excitement. The effect of pleasure on new technology adoption was mediated by the specific affects of which it was comprised, including interest and excitement.
Research Interests:
This study examined the role of sadness in the process of enjoying tragedy. Sadness, perceived reality, involvement, and enjoyment were measured after participants watched a sad film. The results from structural equation modeling (SEM)... more
This study examined the role of sadness in the process of enjoying tragedy. Sadness, perceived reality, involvement, and enjoyment were measured after participants watched a sad film. The results from structural equation modeling (SEM) analyses indicated that a tragic film induces sadness and that sadness is a positive predictor of perceived reality of the story and sense of involvement. Involvement,
Research Interests:
ABSTRACT We examined whether gender-role egalitarianism predicted participants' rank-order preferences for traits in potential marriage partners of the opposite sex, and whether gender-role egalitarianism mediated cultural... more
ABSTRACT We examined whether gender-role egalitarianism predicted participants' rank-order preferences for traits in potential marriage partners of the opposite sex, and whether gender-role egalitarianism mediated cultural differences between participants from North America, Polynesia and East Asia. Participants completed the Sex-Role Egalitarianism Scale and ranked the following traits in terms of their importance in choosing a potential marriage partner: kindness, physical attractiveness, social level, athleticism, creativity and liveliness. Parallel analyses for male and female participants reveal that traditional males value physical attractiveness more than egalitarian males, and that traditional females value social level more and kindness less than egalitarian females. Gender-role egalitarianism fully mediated the effect of culture on kindness rankings, but no others. These results expand upon previous findings by accounting for individual differences regarding beliefs about traditional gender roles.
