The study examines the current state of public relations practice in Ghana. The study applied the four principle of generic public relations theory to determine whether PR practice in Ghana was strategic. A mixed mode of survey and... more
The study examines the current state of public relations practice in Ghana. The study applied the four principle of generic public relations theory to determine whether PR practice in Ghana was strategic. A mixed mode of survey and in-depth interviews were used to gather data from 108 respondents and 15 interviewees respectively. Findings show PR in Ghana is seldom managed strategically, is practiced more at the technician level than managerial, and is bound to cultural norms of the country.
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The goal of the study was to develop a framework for public relations practice in the financial services sector. The study was based on four key objectives. In line with the first objective, chapters 2 and 3 reviewed how public relations... more
The goal of the study was to develop a framework for public relations practice in the financial services sector. The study was based on four key objectives. In line with the first objective, chapters 2 and 3 reviewed how public relations was conceptualised and practiced by reviewing literature. Three worldviews, the North American, the European and African worldviews, were discussed by looking at their similarities and differences. The literature also reviewed the development of public relations from these three perspectives. Literature revealed that different models influence practices in different cultural settings and that effective PR practice cannot be premised on a single model. Objectives 2, 3 and 4 empirically analysed the conceptualisation and practice of public relations in terms of the purpose (models) and roles (activities). The study employed the one-on-one interview technique to gauge the views of communication managers in the financial services sector. The result of t...
PurposeThe goal of the study is to develop an integrated, non-sequential framework for excellent public relations management for the financial services sector in Ghana. The study empirically analyzes how PR is conceptualized and practiced... more
PurposeThe goal of the study is to develop an integrated, non-sequential framework for excellent public relations management for the financial services sector in Ghana. The study empirically analyzes how PR is conceptualized and practiced in relation to the purpose (models) and roles (activities).Design/methodology/approachThe study adopted the qualitative in-depth interview approach to gauge the views of 22 PR practitioners.FindingsPractitioners of most communication departments have no PR background, and this influenced their conceptualization of PR. Essentially, PR in Ghana is shaped, to a large extent, by a western ideology. PR is however influenced greatly by strong interpersonal relationships, which is premised largely on the culture of the country. What is obvious is that PR in the financial services sector is not fully strategic. Although practitioners occupy managerial roles, they are limited in their ability to make impact due a lack of understanding by management about th...
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The Guantanamo Detention Camp was a facility created by the US government to house enemy-combatant captured from war fronts in Afghanistan and Pakistan. Amid controversies surrounding the legality of their detention, the Obama... more
The Guantanamo Detention Camp was a facility created by the US government to house enemy-combatant captured from war fronts in Afghanistan and Pakistan. Amid controversies surrounding the legality of their detention, the Obama administration pledged to shut down the facility. Since terrorism has become a global menace, efforts to combat it have been approached from a multilateral perspective than unilateral; the US transferred some of the detainees abroad recently to close it. Ghana is one of the countries that accepted two inmates. Through content analysis, this study examines media coverage of their evacuation to Ghana as expressed by sections of the Ghanaian public. Overall, society resented their arrival on fear and panic, insecurity and illegality grounds.
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The importance of research by public relations practitioners has been highlighted by leading scholars in most developed countries. However, studies show that the use of research by practitioners is more talked about than actually done. In... more
The importance of research by public relations practitioners has been highlighted by leading scholars in most developed countries. However, studies show that the use of research by practitioners is more talked about than actually done. In Ghana, little is known about how practitioners use research. This paper therefore attempts to add to the limited literature by investigating whether public relations (PR) practice in Ghana is informed by research. Data was collected from 93 PR practitioners using a survey. The results suggest that although research is used by practitioners, the emphasis appears to be on media monitoring and content analysis. The implication is that research cannot be fully appreciated if it is based solely on the amount of publicity received.