Traditional communication theory that marketers are active and consumer is passive is going to be... more Traditional communication theory that marketers are active and consumer is passive is going to be obsolete. Instead, by developing participatory culture with Web 2.0, Co-creation and engagement marketing are suggested. By entering the Conceptual age which game and fun in life and work is emphasized, Gamification can be effective tool to motivate customers to collaboration. Accordingly, with review the theoretical background of gamification, the paper aims to evaluating the potentials of gamification in online tourism marketing. The results of review of gamification literatures showed that, gamification by boosting data driving, customer loyalty, brand awareness, user generated content, viriality, online engagement and of course revenue can be useful tool for success of online advertising activities.
By the development of information communication technologies, destinations have widely started us... more By the development of information communication technologies, destinations have widely started using the internet and social media to promote themselves. Along with this trend, owing the critical impacts of destination image on the decision making and destination selection, the focal aim of this study is to explore the representative characteristics of the projected image of Turkey. The projected image was acquired through a pictorial analysis of the pictures of the official Instagram page of Turkey (@Turkey_Home) which has been operated by The Ministry of Tourism and Culture of Turkey. The pictorial analysis was conducted on a sample of 2159 photos in May 2017. The results of this study can be helpful for Turkey's destination marketing and/or managerial decisions to optimize its promotional and photo sharing activities, by identifying the most favorable photos for followers, providing insights about the geographical distribution and visualizing the most applied hashtag to promote Turkey.
Traditional communication theory that marketers are active and consumer is passive is going to be... more Traditional communication theory that marketers are active and consumer is passive is going to be obsolete. Instead, by developing participatory culture with Web 2.0, Co-creation and engagement marketing are suggested. By entering the Conceptual age which game and fun in life and work is emphasized, Gamification can be effective tool to motivate customers to collaboration. Accordingly, with review the theoretical background of gamification, the paper aims to evaluating the potentials of gamification in online tourism marketing. The results of review of gamification literatures showed that, gamification by boosting data driving, customer loyalty, brand awareness, user generated content, viriality, online engagement and of course revenue can be useful tool for success of online advertising activities.
By the development of information communication technologies, destinations have widely started us... more By the development of information communication technologies, destinations have widely started using the internet and social media to promote themselves. Along with this trend, owing the critical impacts of destination image on the decision making and destination selection, the focal aim of this study is to explore the representative characteristics of the projected image of Turkey. The projected image was acquired through a pictorial analysis of the pictures of the official Instagram page of Turkey (@Turkey_Home) which has been operated by The Ministry of Tourism and Culture of Turkey. The pictorial analysis was conducted on a sample of 2159 photos in May 2017. The results of this study can be helpful for Turkey's destination marketing and/or managerial decisions to optimize its promotional and photo sharing activities, by identifying the most favorable photos for followers, providing insights about the geographical distribution and visualizing the most applied hashtag to promote Turkey.
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