Manita Matharu
Dr. Manita Matharu (Arora) is an Assistant Professor at Amity University, Noida campus. She has completed her PhD research from Amity University, UP. Prior to this, she has worked with of reputed management institutes in India approved by AICTE (All India Council for Technical Education) as an Assistant Professor. Her research interests are in the area of Marketing Management including green marketing, sustainable business practices, social media marketing and consumer behaviour. Her work on research topics has been published in a range of leading academic journals including Management of Environmental Quality: An International Journal, Journal of Sustainability Science and Management, Global Business and Economics Review and Journal of Asia Business Studies. Ms. Matharu can be contacted at: manita.mktg@gmail.com.
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