Research Interests:
Research Interests:
Research Interests:
Purpose: This paper investigates whether and how housing organizations use social media in sustainable building operations. This paper is based on a study of the current use of social and interactive media in Danish housing operations.... more
Purpose: This paper investigates whether and how housing organizations use social media in sustainable building operations. This paper is based on a study of the current use of social and interactive media in Danish housing operations. Background: Social and interactive media represent new ways of communicating that could be a promising step towards sustainability on the societal level. Approach; Theory/Methodology: The study is a hermeneutic qualitative mixed method study consisting of 3 parts: (1) qualitative interviews, (2) an internet survey to verify the findings and (3) a case study of 18 examples of current use of social and interactive media. Results: The paper concludes that the use of social media for facilities management purposes is still limited; the cases vary in their strategic focus on top-down or bottom-up communications and possibilities of self-presentation. Virtual communities can give the residents a new chance to share knowledge, ideas, experiences, attitudes a...