Este estudio busca tres grandes objetivos. En primer lugar, conocer en detalle el comportamiento de la uva de mesa en el mercado europeo, en particular del Reino Unido, Bélgica y Holanda, además de realizar un análisis exploratorio del... more
Este estudio busca tres grandes objetivos. En primer lugar, conocer en detalle el comportamiento de la uva de mesa en el mercado europeo, en particular del Reino Unido, Bélgica y Holanda, además de realizar un análisis exploratorio del mercado de uva de mesa en Nueva Zelandia. En segundo lugar, a través de una investigación de mercado con fuentes primarias (entrevistas a profundidad y encuestas), se analizará el comportamiento de importadores, retailers y consumidores finales, su percepción frente a los productos mexicanos y las diferentes barreras que puedan existir de forma implícita en el uso y consumo de la uva de mesa. Esto nos dejará conocer la percepción de los consumidores e importadores, su perfilamiento y expectativas de compra del producto, permitiendo estimar las posibilidades de introducción de la uva de mesa mexicana en mercados europeos, así como establecer los parámetros de una nueva estrategia comercial de posicionamiento para la uva de mesa nacional. Finalmente, una vez determinadas las preferencias de los consumidores, de los retailers y de los principales mayoristas encargados de la uva de mesa en los países seleccionados, se realizará una proyección
económica de los costos de transporte y de la transferencia tecnológica requerida para cumplir con las preferencias y especificaciones de los nuevos mercados.
económica de los costos de transporte y de la transferencia tecnológica requerida para cumplir con las preferencias y especificaciones de los nuevos mercados.
Research Interests:
Research Interests:
A climate change vulnerability index in agriculture is presented at the municipal level in Mexico. Because the index is built with a multidimensional approach to vulnerability (exposure, sensitivity and adaptive capacity), it represents a... more
A climate change vulnerability index in agriculture is presented at the municipal level in Mexico. Because the index is built with a multidimensional approach to vulnerability (exposure, sensitivity and adaptive capacity), it represents a tool for policy makers, academics and government alike to inform decisions about climate change resilience and regional variations within the country. The index entails baseline (2005) and prediction (2045) levels based on historic climate data and future-climate modeling. The results of the analysis suggest a wide variation in municipal vulnerability across the country at baseline and prediction points. The vulnerability index shows that highly vulnerable municipalities demonstrate higher climate extremes, which increases uncertainty for harvest periods, and for agricultural yields and outputs. The index shows at baseline that coastal areas host some of the most vulnerable municipalities to climate change in Mexico. However, it also shows that the...
ABSTRACT A climate change vulnerability index in agriculture is presented at the municipal level in Mexico. Because the index is built with a multidimensional approach to vulnerability (exposure, sensitivity and adaptive capacity), it... more
ABSTRACT A climate change vulnerability index in agriculture is presented at the municipal level in Mexico. Because the index is built with a multidimensional approach to vulnerability (exposure, sensitivity and adaptive capacity), it represents a tool for policy makers, academics and government alike to inform decisions about climate change resilience and regional variations within the country. The index entails baseline (2005) and prediction (2045) levels based on historic climate data and future-climate modeling. The results of the analysis suggest a wide variation in municipal vulnerability across the country at baseline and prediction points. The vulnerability index shows that highly vulnerable municipalities demonstrate higher climate extremes, which increases uncertainty for harvest periods, and for agricultural yields and outputs. The index shows at baseline that coastal areas host some of the most vulnerable municipalities to climate change in Mexico. However, it also shows that the Northwest and Central regions will likely experience the largest shifts in vulnerability between 2005 and 2045. Finally, vulnerability is found to vary according to specific variables: municipalities with higher vulnerability have more adverse socio-demographic conditions. With the vast municipal data available in Mexico, further sub-index estimations can lead to answers for specific policy and research questions.