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ABOLARIN A J A Y I SAMUEL
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ABOLARIN A J A Y I SAMUEL

ABSTRACT The study examines the effects of social media on the academic performance of undergraduate students of Prince Abubakar Audu University, Anyigba. The rationale behind the study is to find out if students use social media in... more
ABSTRACT
The study examines the effects of social media on the academic performance of undergraduate students of Prince Abubakar Audu University, Anyigba. The rationale behind the study is to find out if students use social media in classrooms, the effects of social media on academic performance and gender difference on the usage of social media. The study uses use and gratification theory and social learning theory. A total of 398 students were purposively sampled employing the questionnaire as an instrument of data collection. Frequency distribution tables and simple percentages method was used for analysis of the data. The findings shows that majority of the respondents (62.4%) had exposure to social media and even make use of them during lecture hours, it was also revealed that (42.5%) social media had positive effect and (56.6%) negative effect on students academic performance and that however, the negative effects is more than that of the positive effects which means that social media has only done more harm than good to undergraduate students of Prince Abubakar Audu University. Based on the findings, the study concludes that social media had negative influences on students academic performance. To this end, the paper recommends that the students should pay minimal attention to their use of social media by using social medias that will be of benefit to their academic performance and focus more on their academic activities.
Key words: Social Media, Undergraduate Student, Prince Abubakar Audu University, Anyingba.