Adriana Amaya

PurposeAlthough previous studies noted the importance for organizations in establishing an innovation strategy, few have examined innovation orientation as a multidimensional knowledge configuration. Therefore, this study draws on the valuable theoretical underpinnings of the resource-based view and information processing theory to examine the mechanism through which an organization's innovation orientation (IO) and team unlearning (TU) can impact new product development (NPD) success.Design/methodology/approachA causal model was developed in order to analyze the role of innovation orientation and team unlearning on NPD success. This proposed model and several hypotheses were gauged using data from 255 NPD team members from Taiwanese high-tech and traditional companies.FindingsThe results indicate that both IO and TU relate to outcomes. Specifically, this study demonstrates that it is insufficient that firms simply establish the configurations needed to enhance their IO and TU, ...

Purpose The purpose of this paper revisits the effect of entrepreneurship on economic growth. Design/methodology/approach Using a cross-country panel data set of 61 countries in the period 2002–2014, this paper empirically analyzes the differences in contribution to economic growth. Particularly, using an extension of the Cobb–Douglas production function, the authors show the role of entrepreneurship in developed and developing economies. Global entrepreneurship monitor data were used to estimate the proposed types of entrepreneurship. Findings Results indicate that economic growth can be explained by growth-oriented entrepreneurship, including developing economies. These results remain robust to a variety of specifications that include economic, social and cultural controls, and two ways of sorting countries by stage of development. Originality/value The authors split the total entrepreneurial activity (TEA) according to job expectations, in order to isolate the effect of entrepren...

New product development (NPD) has long been regarded as an important issue for the success of business operations. One of the key determinants of NPD is innovation, which is highly related to innovation implementation. Both innovation implementation and NPD success require team sensemaking and trust. The purpose of this study is to examine the antecedents of innovation implementation and its mediating role through which it influences NPD success. A causal model was developed to examine relevant variables for innovation implementation on NPD success. A survey was conducted using the responses from 286 NPD team leaders in the Taiwanese high-tech industry. The results indicated that team sensemaking and trust can influence innovation implementation, which further promotes NPD success. The influences of team sensemaking capability and trust on NPD success can be mediated through the mediating role that innovation implementation plays. This report sheds light on the relevance of innovati...

Even though the importance of team reflexivity in new product development (NPD) has been well noted in the literature, little attention has been paid to its determinants. Based on the resource-based view, this study proposes that project management skills, task familiarity, and procedural justice are useful to improve team reflexivity. As such, this study also examines the influences that these antecedents and team reflexivity have on NPD. A research framework is proposed along with 10 major hypotheses. To test these, data were collected from 186 team members from NPD teams in Taiwanese high-tech firms, and the partial least square results of confirm that all three of the proposed antecedents have direct impacts on team reflexivity and NPD performance. Task familiarity had the highest mediation effect on the influence of project management skills on NPD performance, followed by team reflexivity and procedural justice. Since previous studies largely ignored the effects of antecedents...

Many researchers have investigated the effects of brand personality on brand equity; however, the antecedent factors contributing to the development of brand personality have been largely ignored. We aimed to bridge this research gap by integrating cognitive, experiential, and marketing factors as antecedents to explore the effect of brand personality on the relationship between these antecedents and brand equity. Participants were 292 cosmetics users in Taiwan, who were asked to identify the cosmetic brands they favored, then interviewed about their perception of a brand they had mentioned. Results indicated that cognitive, experiential, and marketing factors all had significant effects on brand equity, and that brand personality served as a key mediator increasing the influence of these antecedents on brand equity. Our findings offer a reference point for academics to conduct further empirical validation studies, and for professionals to develop appropriate branding strategies in ...

Abstract E-commerce is expanding at a tremendous rate, and the related internet pages, referred to as an electronic servicescapes (e-servicescapes) now have a significant presence in the business world. Nevertheless, understanding of e-servicescape attributes remains unclear, due to the limited empirical evidence that has been obtained and examined. Therefore, this study aims to describe the nature of e-servicescapes and investigate the relationships among website trustworthiness, website attitude, brand attitude, e-WOM intention, and purchase intention. Furthermore, this study also aims to identify the role of two contextual factors, namely online purchasing experience and gender differences, and their effects on the relationships among the e-servicescape dimensions, website trustworthiness and attitude. A total of 290 responses were collected from Taiwanese consumers using online-based questionnaires. SPSS and partial least square were used to analyze the collected data. The findings show that e-servicescape dimensions (aesthetic appeal, customization, usability, and financial security) have significant impacts on consumer attitudes and trust toward a website. In particular, women are more likely to experience more positive effects of e-servicescape on internal responses, such as website trustworthiness and attitude. In addition, purchase intention and e-WOM intention can be influenced through internal responses. Based on the results of this study, it is recommended that website designers aim to improve the usability, customization, and financial security dimensions of their sites, and especially the aesthetic appeal, so the effectiveness of their designs can be optimized. It is also necessary for e-retailers to raise the top-of-the-mind awareness for their brands, as this can enhance trust in the website. In addition, marketers may add the ‘social network’ factor to offer a platform on which customers can connect with friends and share their experiences with the website and brand, as this may further enhance purchase intention.

Purpose This paper aims to examine the factors that affect financial services design of and their effect on the improvement of the unbanked customer well-being. Design/methodology/approach The authors use a path analysis to examine customer well-being integration in the activities of service organizations. The theoretical estimation model was conducted using a structural equation model with maximum likelihood estimation. To build a more robust model that explains customer well-being, direct and indirect effects are used in the estimation of the research model. Findings Perceived customer support and interaction with the storekeeper are two major factors that, positively, influence trust and customer participation (CP). In addition, CP plays a key role in enhancing financial empowerment and thereby in the production of greater customer well-being. Originality/value This study sheds light on the positive effects that the design of services has on customer well-being and exposes the un...

espanolEl objetivo de esta investigacion fue examinar la relacion entre los factores criticos de exito del perfil de implementacion del proyecto (PIP) con los criterios para medir el exito del proyecto, y el grado en que varian las relaciones al ser moderadas por la experiencia, la certificacion en gestion de proyectos, y el estilo de liderazgo transformacional del director de proyecto. El estudio fue no experimental, de naturaleza cuantitativa, y realizado en Peru y Ecuador para el sector de tecnologias de informacion (TI). Los datos fueron obtenidos por encuestas y modelados utilizando ecuaciones estructurales. Los resultados muestran que los factores criticos que explicaron el exito fueron la aceptacion del cliente, el equipo del proyecto, y la resolucion de problemas. La experiencia del director de proyecto no es significativa y la certificacion no incide en el exito. Se concluye que durante el desarrollo de un proyecto es necesario combinar varios estilos de liderazgo. EnglishT...

Many researchers have investigated the effects of brand personality on brand equity; however, the antecedent factors contributing to the development of brand personality have been largely ignored. We aimed to bridge this research gap by integrating cognitive, experiential, and marketing factors as antecedents to explore the effect of brand personality on the relationship between these antecedents and brand equity. Participants were 292 cosmetics users in Taiwan, who were asked to identify the cosmetic brands they favored, then interviewed about their perception of a brand they had mentioned. Results indicated that cognitive, experiential, and marketing factors all had significant effects on brand equity, and that brand personality served as a key mediator increasing the influence of these antecedents on brand equity. Our findings offer a reference point for academics to conduct further empirical validation studies, and for professionals to develop appropriate branding strategies in the cosmetics marketplace.

Despite the important influence of team reflexivity on new product development (NPD) success, a thorough analysis of its key antecedents, mediators, and moderators is lacking in the literature. Using cognitive
fit theory, knowledge management perspective, justice theory, and self-verification theory, this study proposed that existing knowledge, task familiarity, and procedural justice are three of the vital factors that
lead to NPD success by encouraging team reflexivity. This study also examined the effects of team conflict on team reflexivity and NPD success. Survey data were collected from 254 NPD team members, and
these data were then analyzed using the PROCESS Macro from SPSS and the partial least squares (PLS) approach. The results of
this study showed that the three aforementioned factors play a significant role in NPD success. The importance of team conflict
was then examined, and the results showed that when relationship conflict is higher, the effect of team reflexivity on NPD success
tends to be weaker.

E-commerce is expanding at a tremendous rate, and the related internet
pages, referred to as an electronic servicescapes (e-servicescapes) now have a significant presence in the business world. Nevertheless, understanding of e-servicescape attributes remains unclear, due to the limited empirical evidence that has been obtained and examined. Therefore, this study aims to describe the nature of e-servicescapes and investigate the relationships among website trustworthiness,
website attitude, brand attitude, e-WOM intention, and purchase intention. Furthermore, this study also aims to identify the role of two contextual factors, namely online purchasing experience and gender differences, and their effects on the relationships among the e-servicescape dimensions, website trustworthiness and
attitude. A total of 290 responses were collected from Taiwanese consumers using online-based questionnaires. SPSS and partial least square were used to analyze the collected data. The findings show that e-servicescape dimensions (aesthetic appeal, customization, usability, and financial security) have significant impacts on consumer attitudes and trust toward a website. In particular, women are more likely to experience more positive effects of e-servicescape on internal responses, such as website trustworthiness and attitude. In addition, purchase intention and e-WOM intention can be influenced through internal responses. Based on the results of this study, it is recommended that website designers aim to improve the usability, customization, and financial security dimensions of their sites, and especially the aesthetic appeal, so the effectiveness of their designs can be optimized. It is also necessary for e-retailers to raise the top-of-the-mind awareness for their brands, as this can enhance trust in the website. In addition, marketers may add the ‘social network’ factor to offer a platform on which customers can connect with friends and share their experiences with the website and brand, as this may further enhance purchase intention.

Social networking sites (SNSs) have assumed an increasingly central role in the passage of electronic word-of-mouth (eWOM) among cosmetics users. However, the mechanism by which Customer to Customer (C2C) eWOM in SNSs influences consumer purchase intention has yet to be fully understood. This study develops a comprehensive research framework that focuses on the influence of C2C eWOM using information persuasion in reference to purchase decision making. This study collected data from a sample of 314 Taiwanese respondents, using paper-based questionnaires. The programs SPSS and Smart PLS were used to analyze the collected data. The results show that perceived persuasiveness, perceived informativeness, and source expertise are adequate predictors of the usefulness of eWOM. Additionally, perceived persuasiveness, source expertise, and source trustworthiness significantly predict the believ-ability of eWOM with regard to SNSs. It was found that perceived usefulness and credibility together increase the likelihood of the adoption of an eWOM message, and eWOM adoption has a strong mediating role in the influence of eWOM credibility and usefulness on consumer purchase intention toward products recommended on SNSs. Since few previous studies have explored the mediating role of eWOM adoption on the influence of antecedents on consumer purchase intention, this study confirms the key mediating role exerted by eWOM adoption on the relationship between the usefulness and credibility of eWOM and purchase intention. This empirical study can enable managers to better understand the effects of C2C eWOM from SNSs on consumer purchase behavior. Our results should also encourage marketers to work with SNSs to develop viral marketing campaigns, encouraging customers to spread useful and credible C2C eWOM to improve purchase intentions.

Even though the importance of team reflexivity in new product development (NPD) has been well noted in the literature, little attention has been paid to its determinants. Based on the resource-based view, this study proposes that project management skills, task familiarity, and procedural justice are useful to improve team reflexivity. As such, this study also examines the influences that these antecedents and team reflexivity have on NPD. A research framework is proposed along with 10 major hypotheses. To test these, data were collected from 186 team members from NPD teams in Taiwanese high-tech firms, and the partial least square results of confirm that all three of the proposed antecedents have direct impacts on team reflexivity and NPD performance. Task familiarity had the highest mediation effect on the influence of project management skills on NPD performance, followed by team reflexivity and procedural justice. Since previous studies largely ignored the effects of antecedents on team reflexivity and NPD performance, this study provides useful insights for both academics and practitioners.

New product development (NPD) has long been regarded as an important issue for the success of business operations. One of the key determinants of NPD is innovation, which is highly related to innovation implementation. Both innovation implementation and NPD success require team sensemaking and trust. The purpose of this study is to examine the antecedents of innovation implementation and its mediating role through which it influences NPD success. A causal model was developed to examine relevant variables for innovation implementation on NPD success. A survey was conducted using the responses from 286 NPD team leaders in the Taiwanese high-tech industry. The results indicated that team sensemaking and trust can influence innovation implementation , which further promotes NPD success. The influences of team sensemaking