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Papers382

Jagdish N Sheth

Emory University, Goizueta Business school, Faculty Member

Co-Authors

Rajendra Sisodia

Rajendra Sisodia

Internal Marketing, Cultural Communication, Database, Interactive Marketing, and Sociology of Journalism

Barbara L Gross

California State University, Northridge

Faculty Member

Marketing Department

Business and Management, Wine Marketing, Marketing Communications, Brand Management, and 2 more

(International Marketing and Marketing)

Atul Parvatiyar

Optimization and Prediction of Bead Geometry, Market Segmentation, Direct Marketing, Social Influence, and Information Processing

Arch Woodside

Arch Woodside

Boston College

Faculty Member

Marketing Department

Marketing, Model, Forecasting, Research and Publications, and Strategic Analysis

P. Kotler

Northwestern University

Faculty Member

Kellogg School of Management

User Innovation, Academic entrepreneurship, Technology Entrepreneurship, Technology transfer, and Open Innovation

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