Understanding knowledge transfer and knowledge management through social learning
Journal of Knowledge Management
ISSN: 1367-3270
Article publication date: 8 December 2022
Issue publication date: 24 July 2023
Abstract
Purpose
Using social learning theory and the model of innovation diffusion, this study aims to provide reflections on how new information and knowledge can be shared and adopted by farmers in collectivist rural areas.
Design/methodology/approach
Firstly, the researcher selected 76 farmers from four rural villages in Perak, Malaysia, and, using semi-structured, probing interviews, explored the underlying factors that contribute to information and knowledge transfer. Secondly, the researcher analysed 452 questionnaires to validate the qualitative interview findings. Thirdly, the researcher analysed 487 questionnaires after nine months to determine whether differences had occurred in knowledge acceptance and adoption.
Findings
Social learning and local integration play prevalent roles in information and knowledge spread among individuals. However, the data also suggest that care must be taken to ensure that the knowledge spread does not jeopardise the prevailing collective structure; rather, it must begin with innovators who show evidence of improved yield.
Practical implications
The findings suggest strategies for researchers and practitioners to transfer knowledge to farming communities using innovators and the social learning process.
Social implications
Members of a collectivist society often find it difficult to deviate from the norm; therefore, understanding how local integration, sequencing of information and knowledge spread can be accomplished through proper protocols and ethics is important.
Originality/value
While prior research has produced insights into knowledge management among individuals, the field still lacks a comprehensive understanding of the germinal stages of how individuals initiate norm-breaking behaviour while continuing to adhere to societal norms.
Keywords
Acknowledgements
This study is funded under the International Collaborative Research Fund (015ME0-247).
Citation
Ting, D.H. (2023), "Understanding knowledge transfer and knowledge management through social learning", Journal of Knowledge Management, Vol. 27 No. 7, pp. 1904-1924. https://doi.org/10.1108/JKM-04-2022-0246
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited